->'''Mario:''' Is he talking about us?\\
'''Luigi:''' You better believe it!
-->-- From a commercial bumper for ''Series/TheSuperMarioBrosSuperShow''

Being the undeniably most recognizable game series of all time, of course ''Franchise/SuperMarioBros'' is going to [[MemeticMutation mutate some memes]]!
%%
%%PLEASE, REMEMBER: Memes that don't explain where they came from will be deleted. Even if you think it's self explanatory, there are people who will not get it. There is no such thing as a universal meme.
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!!Please add entries in the following format:
* The meme. [=[[=]labelnote:Explanation[=]]=]The explanation behind the meme, if necessary.[=[[/=]labelnote[=]]=] [[labelnote:Explanation]]Like this.[[/labelnote]]
** Further mutations and successor memes, if any.
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!!Meta:
* Nobody pays attention to Weegee. (See below)
* [[Advertising/TheYearOfLuigi The Ear of Luigi]].[[labelnote:Explanation]]A {{Mondegreen}} heard from Creator/SatoruIwata when announcing The Year of Luigi.[[/labelnote]]
* Daisy is just a Peach clone.[[labelnote:Explanation]]Due to being a SuspiciouslySimilarSubstitute to Princess Peach/Toadstool in ''VideoGame/SuperMarioLand'' and a PaletteSwap in the 64 era, this phrase got common in the fandom post-GCN era because of her similar animations to Peach and her gown being an orange version of Peach's, despite her redesign in ''VideoGame/MarioParty 4''.[[/labelnote]]
* FINALLY GETS THE SUMMER OFF GOES TO BEACH [[GoombaStomp AND GETS STOMPED BY MARIO]][[labelnote:Explanation]]A ''Nintendo-created'' one, actually, from their American Facebook page. It lampshades the ButtMonkey status of TheGoomba.[[/labelnote]]
* [[Creator/ShigeruMiyamoto Miyamoto]] is Bowser Jr.'s [[MrSeahorse mother!]][[labelnote:Explanation]][[http://amp.twimg.com/v/740d45c5-8434-4168-a303-30c34286df16 A video]] made to promote ''VideoGame/SuperMarioMaker'' featured Miyamoto addressing various myths related to the franchise non-verbally. His reaction to the question "Do you know who Bowser Jr.'s mother is?" [[http://kai-clavier.tumblr.com/post/128770892681 nodding and then pointing to himself.]] People interpreted this... [[HoYay inter]][[InterspeciesRomance estin]][[MisterSeahorse gly.]][[/labelnote]]
* "Hipster Bowser", or "Nerd(y) Bowser, from a Japanese [[UsefulNotes/Nintendo3DS New 3DS]] ad starring Music/KyaryPamyuPamyu has caught on quite a bit.
* Mario Games Repainted [[labelnote:Explanation]]A type of ROM Hack where a group of people replace textures/songs/dialogue with memes to [[Main/HilarityEnsues comedic effect]].[[/labelnote]]
* "Cover your eyes, son!" Parental Control Bowser [[labelnote:Explanation]] Shortly after their January reveal of the details of the Nintendo Switch, Nintendo released [[https://www.youtube.com/watch?v=03bAayBtcb0&t=15s a cute video of Bowser and Bowser Jr.]] demonstrating how the console's parental control system works. While the entire video became something of a meme, one moment in particular where Bowser covers his son's eyes stands out. It's often paired with another scene of Bowser Jr. looking at the TV screen with various inappropriate things spliced in.[[/labelnote]]
* Luigi board.[[labelnote:Explanation]]{{Mondegreen}} of ouija board, which originated on Yahoo! Answers.[[/labelnote]]
* Capitan Todd. [[labelnote:Explanation]]After an update to ''Captain Toad: Treasure Tracker'' came out, a user on [=NeoGAF=] made [[http://www.neogaf.com/forum/showthread.php?p=176642051 a thread]] asking if anyone else was having problems running the game, but misspelled the game's name as "Capitan Todd". After [[http://www.neogaf.com/forum/showthread.php?p=176642051#post176642051 several other users ran with it]], it eventually became a well-known joke on the forum.[[/labelnote]]
* '''BING BING WAHOO''' [[labelnote:Explanation]]Originally came from a [[Website/FourChan 4chan]] copypasta mocking the [[MostAnnoyingSound somewhat abrasive sound effects]] of the more modern Mario titles. It eventually became memetic in the Mario fanbase, usually as a way to jokingly poke fun at Mario.[[/labelnote]]
* #[=WiggerWednesday=]. [[labelnote:Explanation]] [[http://i.imgur.com/onFiRs1.png This tweet]] from Nintendo of America's Website/{{Twitter}}, where they missed the "l" in Wiggler ("Wigger" is a derogatory term for a white youth who adopts culture associated with black people).[[/labelnote]]
* Yoshi committed tax fraud. [[labelnote:Explanation]]Originated from a {{UsefulNotes/Dada}}-esque Tumblr post [[http://knowyourmeme.com/photos/1143108-yoshi-committed-tax-fraud]], the idea of a ''dinosaur'' committing ''tax fraud'' is seen as humorously absurd.[[/labelnote]]

!!From the games:

* ''VideoGame/SuperMarioBros1'':
** "THANK YOU, MARIO! [[YourPrincessIsInAnotherCastle BUT OUR PRINCESS IS IN ANOTHER CASTLE!"]] [[labelnote:Explanation]]The standard message for completing a stage in the early ''Mario'' games. Used for any situation in which someone must continue their search. The Princess is ''always'' in another castle. (Except in World 8-4.)[[/labelnote]]
** [?] [[labelnote:Explanation]]Ever since the original ''Super Mario Bros.'', most blocks that contain powerups, coins, etc., have had a question mark on them. This indicates that they're supposed to be "mystery" blocks, the original idea being that when playing the games for the first time, you were never supposed to know what the block will have.[[/labelnote]]
** Toad has been [[http://www.todayifoundout.com/index.php/2010/01/toad-is-flipping-us-off-in-super-mario-bros/ flipping us off]] since 1985! [[labelnote:Explanation]]Due to sprite sizes[[/labelnote]]
* '''[[CrowningMusicOfAwesome SA--DA--MA--SA--SHI--]]'''[[labelnote:Explanation]][[http://www.youtube.com/watch?v=d4pCgzLb4h8 From a]] ''VideoGame/SuperMarioWorld'' AutomaticLevel which gave off these lines for the chords. On Website/NicoNicoDouga, whenever that portion of the song plays, expect these "lyrics" to pop up.[[/labelnote]]
* [[VideoGame/SuperMario64 It's-a me, Mario!]]
* ''VideoGame/MarioIsMissing'':
** [[http://images.wikia.com/nlrandom/images/2/20/Weegee.png Weegee]], the FanNickname for the [[http://i42.photobucket.com/albums/e313/KingRidley/Weegee_Sprite.gif badly designed sprite]] of Luigi in the PC version for the [[SoBadItsGood infamous]] ''VideoGame/MarioIsMissing''. So creepy that it has been mutated into a stalker who scares characters from various shows/memes/pictures, and in some circumstances, [[BodyHorror changes their face into his.]]
** There's also Malleo, who can turn anyone into a Fire Flower by staring at them and saying "Fire Flower."
** Also from ''Mario Is Missing'' is the laughably bizarre line [[http://www.youtube.com/watch?v=LT9Nu9qe3J0 "You won't find Adobe here in Nairobi."]]
*** I FOUND MACROMEDIA IN AFRICA.
** Weegee became a character for VideoGame/{{MUGEN}} as well, one of the "Super GameBreaker" types who kills instantly.
* ''VideoGame/SuperMarioSunshine'':
** [[ItemGet "SHINE GET!"]] [[labelnote:Explanation]]The {{Engrish}} message for picking up a PlotCoupon in the Japanese version of ''VideoGame/SuperMarioSunshine''. [[AscendedMeme Ascended]] in the American translation of ''VideoGame/PaperMarioTheThousandYearDoor'' when it gets squawked by the parrot in Chapter 4.[[/labelnote]]
** Sunshine Bowser says: "Mario! HOW DARE YOU DISTURB MY FAMILY VACATION!"
** "I'M A CHUCKSTER!"[[labelnote:Explanation]]Said by the Chucking Piantas in the [[NintendoHard infamously difficult]] [[ThatOneLevel Pianta Village secret level]].[[/labelnote]]
*** [[http://www.youtube.com/watch?v=JF522Q4k9t8 Platforms-a-Plenty!]][[labelnote:Explanation]] The [[EarWorm Ear Wormy]] acapella song that plays during said NintendoHard secret levels.[[/labelnote]]
* ''VideoGame/MarioKart'':
** "HI, I'M DAISY!" [[labelnote:Explanation]]Daisy's most common line in ''VideoGame/MarioKartDoubleDash'' and a few subsequent games.[[/labelnote]]
** Rosalina is fat. [[labelnote:Explanation]]Rosalina in ''Mario Kart Wii'' was the first ever female heavyweight racer, and has consistently been in the heavier weight classes. This is likely merely because of her great height rendering her unable to fit in normal-sized karts. "Tall" has since memetically mutated into "fat".[[/labelnote]]
** Luigi's [[DeathGlare Death Stare]]. [[labelnote:Explanation]]''VideoGame/MarioKart8'' has the characters stare at opponents they go past, but Luigi's is rather notable for looking sinister when he does it. [[http://www.youtube.com/watch?v=0aylDlZ-eyw It even found its way onto FOX News!]][[/labelnote]]
** WELCOME TO MARIO KART! [[labelnote:Explanation]]From the starting screen of Mario Kart 64, commonly used when someone [[HumiliationConga gets bombarded by multiple items]], especially if you end up from first place to dead last on the last moment.[[/labelnote]]
** A common trend in the ''Mario Kart'' community is to mock filler characters like Pink Gold Peach and Baby Rosalina with other, ridiculous character names like Blue Silver Diddy Kong or Doctor Metal Baby Tanooki Mario. This trend has even begun to spread to the ''VideoGame/SuperSmashBros'' community, due to the inclusion of [[VideoGame/KidIcarusUprising Dark Pit.]]
** "I'm using tilt controls!" [[labelnote:Explanation]]One of the premade messages to tell to other people in a lobby in ''Mario Kart 8'' and ''Mario Kart 8 Deluxe'', this one is frequently used to express frustration. Origins are unclear, but most likely it derives from the tilt penalty in {{pinball}}, in which the ball immediately ends if the player is too rough on the machine. It caught on shortly after the release of ''Mario Kart 8 Deluxe'', to where people who actually use tilt controls and use this message for its intended meaning get misinterpreted for the memetic meaning.[[/labelnote]]
** ''FUCK THE POLICE''[[labelnote:Explanation]]From a [[http://knowyourmeme.com/photos/789412-fuck-the-police rather popular gif]] of a ''VideoGame/MarioKartWii'' player dodging a Spiny Shell, which then pauses to display the caption "FUCK THE POLICE". This was before ''VideoGame/MarioKart8'' introduced the Super Horn, which negates most items including the Spiny Shell.[[/labelnote]]
* [[http://www.youtube.com/watch?v=6EQiZYwnOCI Waluigi is everywhere]]. [[labelnote:Explanation]]Partly due to ''Brawl in the Family'' and due to the character´s own behavior, Waluigi´s erratic and chaotic behavior has led him a certain fame of being capable of popping up anywhere, at any time.[[/labelnote]]
** WALUIGI TIME !!! [[labelnote:Explanation]] Waluigi´s catchphrase. It originated from ''Webcomic/BrawlInTheFamily'' and eventually became an ascended meme.[[/labelnote]]
* Waluigi's Taco Stand. [[labelnote:Explanation]]A fake game poking fun at the fact that Waluigi has yet to gain a noteworthy breakout role in a Nintendo game. No, his world domination plot from ''VideoGame/DanceDanceRevolutionMarioMix'' does not count.[[/labelnote]]
** Waluigi's Bridal Boutique [[labelnote:Explanation]]Yet another job Waluigi might have. Inspired by [[LetsPlay/TheRunawayGuys The Runaway Guys']] playthrough of VideoGame/FortuneStreet, wherein Walugi (LetsPlay/ProtonJon) buys a bridal boutique for absurd amounts of money.[[/labelnote]]
*** WALUIGI'S GONNA HELP YOU GET MARRIED!
** [[LetsPlay/TheRunawayGuys WALUIGI'S ANY ETHNICITY HE WANTS TO BE]]! [[labelnote:Explanation]] (LetsPlay/ProtonJon) from [[LetsPlay/TheRunawayGuys The Runaway Guys']] loves doing a Waluigi voice which has a tendency to switch between Mexican and Italian.[[/labelnote]]
* Waluigi is Jojo [[labelnote:Explanation]]His animations in Mario Golf for 3DS looks like something taken out of Jojo's Bizarre Adventure. His design doesn't help either.[[/labelnote]]
* Mario's [[UncannyValley floating disembodied head]] from ''Mario Teaches Typing''.
** His floating disembodied head from ''VideoGame/SuperMario64'' also counts.
* "Somehow, [[DidntThinkThisThrough I don't think you thought your cunning plan all the way through]]." [[labelnote:Explanation]]From a demotivator of ''VideoGame/SuperMarioBros3'' with Mario trapped between a wall and a Goomba, beneath a ceiling that prevents him from leaping over or on top of it, and his Super Mushroom just out of reach. It also provides the page image for DidntThinkThisThrough.[[/labelnote]]
** [[MemeticBadass Mario]] [[DidYouJustPunchOutCthulhu can kill the Sun.]] [[labelnote:Explanation]]In two levels of ''VideoGame/SuperMarioBros3'', the Sun is visible. In truth, it's actually one of Bowser's men, the Angry Sun, and it makes a point to swoop down and ram Mario. Fortunately, it's not much bigger than Mario, and can be killed by hitting it with a Koopa shell.[[/labelnote]]
* ''VideoGame/SuperMarioGalaxy'': U R MR GAY, which evolved into U R MR GOTY. [[labelnote:Explanation]]An unintentional "hidden" message found by inspecting the boxart/title screen of ''Super Mario Galaxy'' and reading the letters that glint with light/a star.[[/labelnote]]
* ''VideoGame/SuperMarioGalaxy2'':
** YA I M R U? (related to the above) A less common version of the joke is "U R MI ALY", referring to Yoshi as Mario's ally.
** The inclusion of the [[ThisIsADrill Spin Drill]] item in ''VideoGame/SuperMarioGalaxy2'' prompted a number of ''Anime/TengenToppaGurrenLagann'' jokes.
* SOAP! SOAP! SOAP! SOAP! [[labelnote:Explanation]]A {{Mondegreen}} of the OminousLatinChanting in the Bowser battle themes in ''Super Mario Galaxy'' and its sequel.[[/labelnote]]
* ''VideoGame/SuperMario64'': "So long, gay Bowser!" [[labelnote:Explanation]]A {{Mondegreen}} of what Mario says after tossing Bowser off of the boss arena.[[/labelnote]]
* ''VideoGame/SuperMarioRPG'': And you guys better watch out! HeKnowsAboutTimedHits! [[labelnote:Explanation]]If you refuse the tutorial on timed hits in the game, Toad will proudly boast that Mario knows all about it to a Goomba.[[/labelnote]]
** Whoa, who do you think you are, Creator/BruceLee? You can't just go in there, fists flying!
** I serve... A higher authority...[[labelnote:Explanation]]When Geno begins fighting Bowyer, he says this line when asked about his affiliations by the latter.[[/labelnote]]
** His real name is "♡♪!?"[[labelnote:Explanation]]When you first meet Geno, he gives his real name as a series of unpronouncable symbols. This meme is a parody of that bit of dialogue.[[/labelnote]]
** '''SLEDGE'''[[labelnote:Explanation (spoilers)]]During the first phase of the final battle, Smithy tends to use this attack quite often. This quote is often accompanied by a description of the "Sledge" attack, where a wooden pillar crushes the player's entire party.[[/labelnote]]
* ''VideoGame/PaperMario64'':
** [[http://www.youtube.com/watch?v=DPfMATdVN-w Hitting this Block for 416 Years Crashes Paper Mario]][[labelnote:Explanation]]No, really. Hitting that block up to 100 times spawns up to 3 treasure blocks as an EasterEgg; hitting it for 416 years would (theoretically) crash the game by repeatedly overflowing the counter that tracks that and spawning more blocks than the engine can accommodate. [=Stryder7x=] did the math, including accounting for lag. There's just something inherently amusing about a crash bug that takes ''four centuries'' to perform.[[/labelnote]]
** [Innocuous Thing] Crashes Paper Mario[[labelnote:Explanation]]After the popularity of the above video, [=Stryder7x=] released more videos demonstrating crash glitches, all with their title in the same format. Naturally, this led to streams of jokes about any possible thing crashing the game.[[/labelnote]]
* ''VideoGame/PaperMarioTheThousandYearDoor'':
** I was at Riverside Station and did not expect such a profound statement from Goombella. [[labelnote:Explanation]]An inside joke from the ''Paper Mario'' subreddit. This phrase originated from a post with screengrabs of a poetic line from the game. Others started replacing Goombella's dialogue with all manner of other statements, leading to a surge of dozens of Riverside Station posts.[[/labelnote]]
** Great, just great. Now I look like the huge, mighty king of '''GUYS WHO TALK TO POSTERS!''' [[labelnote:Explanation]]Bowser mistakes a poster of Peach to be the real person.[[/labelnote]]
* ''VideoGame/SuperPaperMario'':
** '''"BEEEEEEEEEEEEEEEEP. [[VideoGame/ZeldaIITheAdventureOfLink I AM ERROR.]] PRESS ANY KEY TO RESUME. SYSTEM NOT FOUND. INSERT INSTALL DISC. DISC NOT FOUND. PLEASE CONFIRM DISC COVER IS CLOSED. READ ERROR. INSERT BOOT DISC AND PRESS ENTER. NO RESPONSE. SYSTEM MAY BE BUSY OR MELTING INTO SLAG. APPLICATION ERROR. SAVE YOUR WORK AND QUIT. YOU LOST EVERYTHING. WAY TO GO. GENIUS. WAITING FOR PROCESSORS. "404 computer hamsters not found." THREAT LEVEL UPGRADED TO JELLY ROLL 1. DETONATION IMMINENT."'''
** '''''[[UsefulNotes/MicrosoftWindows CTRL ALT DELETE]]!''''' [[labelnote:Explanation]]The first boss you fight in the game was ''going'' to give you his PlotCoupon without a fight, but then he gets his circuits fried by TheDragon. The preceding [literal] BSOD ensues.[[/labelnote]]
** '''Mr. L! Green Thunder!''' [[labelnote:Explanation]]Luigi's BrainwashedAndCrazy alter-ego in ''Super Paper Mario''.[[/labelnote]]
** DOOFUSES!!! [[labelnote:Explanation]]For all of her BodyHorror, Mimi, a recurring bad guy in ''Super Paper Mario'', has some [[BigStupidDoodooHead pretty childish insults.]][[/labelnote]]
** [[ComplainingAboutShowsYouDontWatch "I love going on message boards and complaining about video games I've never played!"]] [[labelnote:Explanation]]One of the questions you answer "Yes" to, in a quiz in ''VideoGame/SuperPaperMario''; it may also be a direct reference to the trope.[[/labelnote]]
** '''GREEEEEEN!''' [[labelnote:Explanation]]The very first thing the final boss of ''VideoGame/SuperPaperMario'' does upon assuming his form is say this. It's completely out of place and random.[[/labelnote]]
** BOWSER'S ARMS! [[labelnote:Explanation]]Popularized by {{LetsPlay/Chuggaaconroy}} when he notices how fast Bowser flails his arms when he's surprised. Seen [[http://www.youtube.com/watch?v=GYW9MuRO5lA here.]][[/labelnote]]
* NYARGLEBARGLE! [[labelnote:Explanation]]Bowser Jr.'s EvilLaugh from his appearance in ''VideoGame/PaperMarioStickerStar''. It appears in a trailer for less than half a second, yet managed to become memetic within an hour of its first appearance.[[/labelnote]]
* ''VideoGame/PaperMarioColorSplash''
** Everything Morton says in this game thanks to the HulkSpeak.
*** LESTON [[labelnote:Explanation]]After being defeated, Morton makes a pun about himself. More-tons. Less-tons. Does it make sense now?[[/labelnote]]
*** HOT MALLET
*** PEDAL STOOL
** Mario x Wendy [[labelnote:Explanation]]Wendy's defeat quote sounds like she's flirting with Mario.[[/labelnote]]
** Blinded by Salt and Pepper [[labelnote:Explanation]]The Salt and Pepper Thing has this description when used. Since "salt" is used to refer to disappointment fuelled anger, the defenders of ''Color Splash'' use it to make fun of the game's detractors.[[/labelnote]]
** Everyone is a Toad [[labelnote:Explanation]]Often used by the game's detractors to call attention to the prevalence of the Toad species.[[/labelnote]]
** Swoopposting [[labelnote:Explanation]]A developer oversight led to an unwinnable gameplay situation where Kamek replaces all of Mario's battle actions with Eekhammers as he is fighting a Swoop enemy. The hammer attacks have no effect on the flying Swoop. Mario cannot flee the battle until he has wasted all of his cards, and merely shrugs after each attack fails to connect. Users of the ''Paper Mario'' subreddit read this as poor game design, and had a field day editing the trinity of Kamek, Swoop, and Eekhammer into various situations.[[/labelnote]]
* ''VideoGame/MarioAndLuigi'':
** Fawful [[IntentionalEngrishForFunny has FURY!]] [[labelnote:Explanation]]Fawful's speech patterns are highly popular amongst the fans.[[/labelnote]]
** '''THE MUSTARD OF YOUR DOOM!'''
** ''VideoGame/MarioAndLuigiBowsersInsideStory'': IS THAT NOT [[{{Smurfing}} GLOBIN?]] [[labelnote:Explanation]]The Emoglobins in ''Mario & Luigi: Bowser's Inside Story'' have a "distinctive-ish" form of speech.[[/labelnote]]
** [[http://ytimg.googleusercontent.com/vi/kIEaMkcSibE/mqdefault.jpg "It is I who added the nuts to that statue!"]] [[labelnote:Explanation]]A phrase said by Fawful in ''BIS'', which gets a bit [[GettingCrapPastTheRadar past the radar]].[[/labelnote]]
*** [[http://i0.kym-cdn.com/photos/images/original/001/336/927/b5c.png "It is I who nuts to that"]] [[labelnote:Explanation]]A cropped version of the above image, featuring an even sillier phrase.[[/labelnote]]
** Related to the above, [[https://flare-blog.tumblr.com/post/161635094756/the-different-types-of-n-u-t the scale of Nuts]].[[labelnote:Explanation]]A series of pictures of Luigi's face (typically taken from the M&L series) alongside the various forms of the Nut item: [[http://www.mariowiki.com/Nut Nut]], [[http://www.mariowiki.com/Super_Nut Super Nut]], [[http://www.mariowiki.com/Ultra_Nut Ultra Nut]], and [[http://www.mariowiki.com/Max_Nut Max Nut]]. Due to the word "nut" gaining traction as a slang term for orgasm, said pictures are [[TheModestOrgasm intended to]] [[TheImmodestOrgasm be O-faces]]. The 4 pictures are also commonly laid alongside pictures of girls ([[PerverseSexualLust typically fictional]]), in a fashion similar to the [[http://knowyourmeme.com/memes/expanding-brain expanding brain meme]].[[/labelnote]]
** This sounds like a ''Kingdom Hearts'' theme. [[labelnote:Explanation]]The music of the ''Mario & Luigi'' games shares it's composer with the one from ''Kingdom Hearts''; you can tell.[[/labelnote]]
* ''VideoGame/HotelMario'' has many cheesy lines that have achieved meme status, including:
** Nice of the Princess to invite us over for a picnic, Gay Luigi? [[labelnote:Explanation]]In the opening cutscene, Mario is actually saying "...eh, Luigi?", but [[{{Mondegreen}} the way he says it sounds like he's calling Luigi gay.]][[/labelnote]]
*** [[WesternAnimation/GarfieldAndFriends I hope she made lotsa spaghetti!]]
** Check out the enclosed instruction book!
** "YouKnowWhatTheySay: All toasters toast ''toast!''"
** "Ya bring a light?"
*** '''''[[BigNo NO.]]'''''
** [[Music/TheRollingStones Hey, you! Get offa my cloud!]]
** And '''YOU''' gotta help us!
** The first second of the opening cutscene is beginning to see a lot of use.
* ''VideoGame/MarioParty'':
** Bowser Communism. [[labelnote:Explanation]]One of the possible outcomes of the Bowser Space is "Bowser Revolution", in which Bowser distributes everyone's coins evenly. Political references follow quickly. The term itself was popularized by LetsPlay/TheRunawayGuys.[[/labelnote]]
** '''D'OH, I MISSED!''' [[labelnote:Explanation]]One of Wario's failure quotes in the N64 games. It's almost never appropriate in context. Once again, popularized by LetsPlay/TheRunawayGuys. [[{{Mondegreen}} He's actually saying "So ein Mist!", German for (roughly) "Aww, crap!"]][[/labelnote]]
** [[http://www.youtube.com/watch?v=m6PxRwgjzZw Luigi wins by doing absolutely nothing.]] [[labelnote:Explanation]]The AI in the ''Mario Party'' series is [[ArtificialStupidity so bad]] on lower difficulties or the minigames can be so luck-based that there are some minigames that the player can win without any controller input. It's traditional for the player's character to be Luigi while demonstrating this. This meme crossed over into ''VideoGame/SuperSmashBros'' people have even managed to have Luigi win by doing absolutely nothing ''against level 9 [=CPU=]s''![[/labelnote]]
** You're lousy! [[labelnote:Explanation]]Waluigi's unlockable taunt in ''Mario Party 6'' and ''7''. This time, popularized by LetsPlay/{{pokecapn}}'s posse.[[/labelnote]]
** ''Mario Party'' has somehow developed a memetic reputation for destroying friendships.
* [[http://www.youtube.com/watch?v=eIBEO3TrACk PUSH START TO RICH]] [[labelnote:Explanation]]''VideoGame/DianShiMaLi'' (Mario Lottery), one of the early [[UnlicensedGame unlicensed]] NES games, had this little gem thrown at you whenever you hit the jackpot. It's not the Start button you've got to press, though, because it's actually B.[[/labelnote]]
** Fortran. [[labelnote:Explanation]]A half-{{Captain Ersatz}} of Mario from the same game. Was given such a name because of a DummiedOut [[http://www.tcrf.net/Dian_Shi_Ma_Li Fortran logo]] and the letter "F" on his cap. He '''barely''' moves.[[/labelnote]]
** FOR AMUSEMENT ONLY [[labelnote:Explanation]]What this game's "copyright screen" says, pointing out that you get no real money for playing this game of roulette.[[/labelnote]][[labelnote:Origin of This Phrase]]The phrase "For Amusement Only" was an agreed-upon phrase among manufacturers of arcade games, pinball machines, and other parlor machines. It originated at a time when the United States had very strict gambling laws (as in destroy-on-sight levels of enforcement), and when written on the machine, informs authorities that the machine does not give prizes or cash payouts. This phrase is still in use today, albeit rare because it's become increasingly obvious what's a gambling device and what isn't.[[/labelnote]]
** GRAND DAD [[labelnote:Explanation]]A WebVideo/{{Vinesauce}} stream featured ''7 Grand Dad'', a hack of ''VideoGame/TheFlintstonesTheRescueOfDinoAndHoppy'' that had a recolor of the Fortran sprite on its title screen.[[/labelnote]]
* [[http://www.youtube.com/watch?v=kpk2tdsPh0A This video]] explaining in ''great'' detail how a fewest-A-button-presses TAS of a particular ''VideoGame/SuperMario64'' level works sparked an entire meme ''set'' of its own. Most of the concepts are old hat among that particular ChallengeGamer crowd, but this video introduced them to a large number of uninitiated viewers all at once, propelling them into memetic status.
** Half A press. [[labelnote:Explanation]]The ''second'' half, specifically. The idea of a run pressing the A button "half" a time seems odd, but if the first half of the press was used just prior to entering the level, it saves a press overall.[[/labelnote]]
*** T.J. "Henry" Yoshi.[[labelnote:Explanation]]Near the start of the video, Pannenkoek shows screenshots of several Youtube commenters taking issue with the idea of a "half A press." Henry, in particular, was singled out, and he's now portrayed as Pannenkoek's/Mario's [[SitcomArchNemesis ineffectual nemesis]].[[/labelnote]]
** Scuttlebug Transportation [[labelnote:Explanation]]The Scuttlebug's AI allows its position to be manipulated by first deliberately letting it hit Mario several times, then taking a strange sequence of movements just outside the room it's in. This ends up being relevant at the very end of the route for a GoombaSpringboard boost.[[/labelnote]]
*** Scuttlebug Jamboree [[labelnote:Explanation]]The narrator mentions you can't bring Scuttlebugs through doors, so if your dream was to bring all the Scuttlebugs together for a "Jamboree", you can't. The phrase "Scuttlebug Jamboree" is just [[InherentlyFunnyWords a funny phrase,]] and has some nice memetic fame. Also, the narrator shows a clip of all the Scuttlebugs in the main room, [[FridgeLogic but isn't that supposed to be impossible]]?[[/labelnote]]
** But first, we need to talk about parallel universes. [[labelnote:Explanation]]Due to an oddity in collision detection, the level terrain repeats every 65536 distance units. The repeating terrain is so far away from the original that it's only accessible with glitches, and only comes up in weird corner cases like this, so it's called a "parallel universe". The segue into this discussion in the video gained a memetic status all its own.[[/labelnote]]
** QPU aligned [[labelnote:Explanation]]Since the game checks collision four times per frame, it's easiest to traverse parallel universes four at a time Quadruple Parallel Universe. Since you need to get back to the original universe to finish the level, being a multiple of 4 universes away in each cardinal direction makes it easiest to return, and is called "QPU aligned". The reason this needs to be taken into consideration is that sometimes a route will take you ''out'' of "QPU alignment", so now you need to find a way back ''in''...[[/labelnote]]
** Hyper Speed Walking [[labelnote:Explanation]]How parallel universes are accessed. Walking backwards in certain unusual circumstances will cause Mario to build up negative speed indefinitely, which can then be used to fling him through the terrain and into a parallel universe.[[/labelnote]]
** De facto speed [[labelnote:Explanation]]The "distance Mario moves each frame" isn't necessarily equal to his "speed". Slopes in ''Super Mario 64'' lazily cut Mario's effective speed in accordance with their angle, but without regard to actual direction of movement and without changing the "speed" variable in memory. They mostly got away with it because if you're running straight up or down the slope, it looks just fine, but it has a significant effect on Hyper Speed Walking routes.[[/labelnote]]
** [[LeaveTheCameraRunning 12 HOURS]] [[labelnote:Explanation]]Since Hyper Speed Walking is only doable on slopes too steep to stand on, the first step requires spending a ridiculous amount of time building up speed. Since runs of this type are scored by lowest A-presses ''first'', and actual time ''second'', this is deemed WorthIt.[[/labelnote]]
* ''VideoGame/MarioPlusRabbidsKingdomBattle'': Peach is a "Badass Princess". [[labelnote:Explanation]]A leaked document had Peach referred to, amongst other things, as "the badass princess". It was never meant to be shown to the public, only to Ubisoft executives. The phrase was initially used to describe why the leak was obviously fake Nintendo wouldn't let any documents call Peach that but once it was confirmed real, fans took to it because of how funny it was to see something official refer to Peach as "badass".[[/labelnote]]
* ''VideoGame/SuperMarioOdyssey'':
** The game has invited many comparisons to ''VideoGame/SonicAdventure'', especially with how Mario runs around in a huge city with realistic-looking humans. It also draws comparisons to ''VideoGame/SonicUnleashed'' (which also had a level based on New York, as well as ''Odyssey'' taking a small amount of the former game's "'round the world" style) and ''[[VideoGame/SonicTheHedgehog2006 Sonic '06]]'' ([[UncannyValley because]] [[NeverLiveItDown of course it does]]). Fans were quick to nickname ''Super Mario Odyssey'' as ''Mario Adventure'', ''Mario '06'' (or ''Mario '17''), and ''Mario Unleashed''.
** "Mario finally made it back to Brooklyn!" due to New Donk City's resemblance to New York.
*** On that note, the name "New Donk City" itself.
** Some fans have called this game "Super Mario: City Simulator" based on a WebVideo/JonTron joke about ''Super Mario 64'' as a walking simulator.
** Bowser's stylish new suit by itself has reached this, leading to a number of pimp and ''Manga/JoJosBizarreAdventure'' jokes.
** Quite a few jokes [[http://www.youtube.com/watch?v=Ih323XXu_3w have been made]] comparing the city levels to ''VideoGame/GrandTheftAuto''.
** Mario's hat now has eyes, reminding fans of Creator/{{Rare}} (and by extension, Playtonic Games)'s tendency to put eyes on inanimate objects. Playtonic even commented on this in [[http://twitter.com/PlaytonicGames/status/819936399839346688 a tweet.]]
** The sight of Mario and Bowser tossing their hats like a boomerang have also provoked comparisons to [[Film/{{Goldfinger}} Oddjob]], with a few going as far as to nickname the game "Super Mario Oddjob".
** ''T. Rex'' Mario became this almost immediately after the game's E3 trailer, thanks to the sheer WTF factor in his appearance in the trailer (complete with Mario hat and mustache) and being a CrazyAwesome addition to the game.
** Related to the ''T. Rex'', jokes that it is Yoshi are prominent, which is both a MythologyGag and HilariousInHindsight because Yoshi was a realistic baby ''Tyrannosaurus'' in the live-action Mario movie.
** With the announcement of the new {{Toys/amiibo}} for this game, there's been plenty of jokes about [[OneTrueThreesome Mario, Peach, and Bowser all getting married together]], or buying [[FoeYay just Mario and Bowser to have a gay marriage.]]
** Mario looking unnatural compared to the regular humans of New Donk City and his newfound ability to possess people has led to jokes about him [[HumanoidAbomination not being human]].
*** There's also jokes about how Mario is actually the hat, and has been possessing the corpse of an Italian man for 30 years.
** [[https://twitter.com/moonjam/status/874665534058631168 "u throw ur hat on a frog & ur the frog"]]
** Mario's new [[GrandTheftMe Capture ability]] has inspired people to create edits and fanart of practically ''anything'' and putting Mario's hat, mustache, and/or blue eyes to show that he's possessing them. These types of edits and fanart have been used for both humor and... [[Rule34 other things]].
** [[Disney/MeetTheRobinsons "I have a big head and little arms!"]] has picked up steam with Mario's demonstration of the Capture ability (which lets him control creatures, people, and objects with his hat) on a TyrannosaurusRex, with other {{Counterpart Comparison}}s [[http://i2.kym-cdn.com/photos/images/newsfeed/001/265/113/98e.png following suit]].
** "Mafia Mario", referring to Mario's fedora and suit costume.
** Jokes and fanart about how Peach should ditch Mario for Pauline aren't uncommon.[[labelnote:Explanation]]Mayor Pauline dresses in a business suit while Peach has her dresses (especially the bridal dress she wears in the game). Many fans think the contrast makes them look good together.[[/labelnote]]
** "Mario's nipples".[[labelnote:Explanation]]Mario has an alternate outfit which is just him in a pair of boxers, nothing too weird. What caught many people's attention, though, was that the fact Mario had visible nipples. Many found it weird, or incongruous with his simplified, cartoony design, while others didn't, and pointed out that if Mario ''didn't'' have nipples, it would've become just as much of a meme.[[/labelnote]]
** A variety of {{Mondegreen}}s springing from the [[SpeakingSimlish Smilish]] have become quickly popular.
*** Hey you we ma tard! [[labelnote:Explanation]]Rango's dialogue in the Lake Kingdom is almost ''always'' misheard by major [=YouTubers=] as this line. You can pretty much expect most [=YouTubers=] to say this almost immidately after hearing this line.[[/labelnote]]
*** [[SoulSuckingRetailJob I just want to die.]] [[labelnote:Explanation]]Exclaimed by a New Donker Crazy Cap employee.[[/labelnote]]

!!From the cartoons:

* The last episode of ''WesternAnimation/SuperMarioWorld'' (and the last Mario cartoon ever made), "Mama Luigi". The entire episode (especially the line, "[[TheyCallMeMisterTibbs That's Mama Luigi to you, Mario!]] *wheeze*") has become a staple of WebAnimation/YouTubePoop videos. The most quotable lines from the episode include:
** "Well, like they say in Brooklyn, early to bed, early to catch the worm. Or, is it the bagel?"
** "A fiyah Sumo!" (actually, it's a Sumo Bro)
** "IFellForHours!"
** "BOOOIIILING lava!"
** "Good thing I found a MAAAAAAGIC balloon!"
** "Luigi bash blocks now!"
** "Yeah, well, I didn't think it was so funny!"
** "Mario, wherever you are, HEEEEEEEEEEEEEEEEEEEEEEEEEEYEEEEEEEEEEEELP!"
** "MAMA!? MAMA LUIGI? AHAHAHAHAHA!"
** Mario describing Bowser's Castle as his "Coney Island disco palace!"
** "Augh, now I know how a '''''meatball''''' feels!" [[labelnote:Explanation]]After being accidentally swallowed by Yoshi, Mario proclaims this while temporarily inside of his stomach, [[ArtisticLicenseBiology although technically speaking, this cannot be true.]][[/labelnote]]
* "This is a volcano!" [[labelnote:Explanation]]Hip/Lemmy Koopa describes his show-and-tell project.[[/labelnote]]
* "[[{{Wangst}} AND IT'S ALL MY FAULT!]]"
* [[http://www.youtube.com/watch?v=lA26YVH_dWY Super Mario Bros]] Rap Anyone? ''ANYONE?''
** Well, it ''is'' not like the others that get all the fame.
* "Permit me to introduce ya to... '''''RACCOOOOOOOON KOOPA!!'''''"
** [[AscendedMeme Ascended]] as of VideoGame/SuperMario3DLand (not word for word, but the mere concept).
* "C'mon, I'll help you sink your teeth into some delicious [=KOOOOOOOOOPAmeat!=]"
* "Do the Mario!"
** The German version too, given that it can produce [[http://www.youtube.com/watch?v=XBc7N5ROfD4 vulgar mondegreens]].
* "It's a '''stone''', Luigi. You didn't make it!"
** "It's a football! I chiseled it!"
** "It's even official size! (throws at Mario) But not official weight..."
* "What's the one thing most likely to rot people's minds and reduce their brains to '''mashed potatoes'''?"
* (reading a phone bill) [[ShockinglyExpensiveBill "ONE THOUSAND TWO HUNDRED AND NINETY FIVE DOLLARS AND THIRTY ONE CENTS?!"]] *Mario faints*
* "Oogtar ''eat'' ghosts for breakfast!"
** Mutated by Youtube into "Oogtar eat [item] for breakfast!"
--->"Oogtar eat [[VideoGame/TheLegendOfZeldaCDiGames your face]] for breakfast!"
* "Luigi, I'm home!"
* "FIYABAWLS? YUM!" [[labelnote:Explanation]] Yoshi's [[http://www.youtube.com/watch?v=fRjP18vxC-c delivery of the line]] 'Fireballs? Yum!' earned a meme by its sheer ridiculousness. Spread further by LetsPlay/JoshJepson. [[/labelnote]]
** FIYAYUM'S BALLS!
* "No duck here, turkey!"
** Often mutated into "No [item] here, turkey!"
* [[https://www.youtube.com/watch?v=EOgcZGKEr7o "Oh fuck you Luigi."]][[labelnote:Explanation]]Mario's actually saying "Oh, thank you, Luigi" (the official subtitles, for ''some'' reason, give it as "Oh, and what about you, Luigi?"), [[{{Mondegreen}} but most people misheard it as "Oh, fuck you, Luigi."]][[/labelnote]]
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