[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/KonjikinoGashBell-1_6829.jpg]]
a.k.a. ''Konjiki no Gash Bell!!'', or ''Konjiki no Gash!!''

A manga created by Creator/MakotoRaiku. This series is a very unusual take on the {{Mon|s}} genre, in that the "mons" of this series are for the most part, super powered children with a human "owner". One hundred demon children (''mamono'' in the original Japanese, called "mamodo" in the English release) are sent to earth to do battle with each other to find out who will be the next generation's King of Demons. The catch is that they can only use their demon powers if they find a human to read spells out of their book. If their book is burned, they're banished back to the demon world and are out of the contest.

The show specifically features the adventures of the arrogant Japanese junior high school student, Kiyomaro Takamine (shortened to "Kiyo" in the English release), and his hyperactive ''mamono'' partner, Gash Bell (renamed "Zatch"). Together they decide to try to make Gash the Demon King, so he can rule over the demon world with kindness.

The series ran for 33 volumes and was adapted into a 150 episode anime.

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!!This series provides examples of:
* AccidentalMisnaming: Ponygon's real name is Schneider... not that any of the other characters can understand him when he tries to articulate that. Funnily enough, [[spoiler: In Manga/AnimalLand, where the human characters can presumably understand him, he is called Ponygon, and he's fine with it so it may be his actual name in that manga]].
* ActualPacifist: Elle Chivas and Momon. Not a single attack spell in their arsenal. [[LetsGetDangerous This doesn't mean a thing when they get serious however]] (though they still don't actually damage enemies, they are very good at distracting them and dodging their attacks.
* AffablyEvil: {{Mind control}}led Koko is usually always smiling while being terribly cruel.
* AllYourPowersCombined: [[spoiler:Zatch's golden spellbook contains the strongest spells of most mamodo in the fight, for Kiyo to use freely. This is used to defeat Clear Note at the end of the manga.]]
** Another example comes from [[TheMovie The first Movie]], with the 101st book. Used by Wiseman in a ploy to get himself in the battle for king, it STEALS spells from other books and uses them as its own. Ironically, something like this would have been useful against [[spoiler: Clear Note]] as it was made as a precaution to stop crazed king candidates, but [[NonSerialMovie you know how movies and canon work out together]]. Anyway, his scheme was neutralized when Gash, Tio, Kanchomé, and Umagon were able to unify their powers into one spell, which burned the book.
* AnimeAccentAbsence: Folgore. Absent in the English dub.
** When he and Kiyo first meet, the manga [[LampshadeHanging flat out tells us]] there's no language barrier between them.
*** Well, Kiyo's main allies are all well-educated/well-traveled, and it's not impossible that they'd be able to speak multiple languages, or at least be speaking English some of the time. Also something to remember is that Kiyo himself is a genius [[spoiler: so much so that he was able to teach himself how to read the language of the demon world and reprogram a computer enough to make it virtually unhackable in less than an hour]], so its not a stretch to say that he knows more than one language.
* AnyoneCanDie: That is, having your book burnt and returning to the mamodo world, which frequently happened even to sympathetic characters.
** Thanks to the nature of the central conflict, we learn very early on that this is going to happen to EVERY demon child character in the series, except one. Naturally, every demon child is competing to be that one. It's an unusually dark setup when you consider how light-hearted the series usually is.
** [[spoiler: Wonrei]] and [[spoiler: Kido]] are probably the best examples.
** And towards the end of the manga [[spoiler: once the battle comes down to the final ten, Zatch's friends (who've pretty much been there since the start) begin to get picked off one by one until Zatch, [[TheRival Brago]] and [[BigBad Clear Note]] are the only ones left.]]
* AntiClimax: The revelation of Arth's final spell. It had been hinted at for an arc without actually showing up, with Arth finally using it in his battle against Gorm. He casts it, and ''hundreds upon hundreds of {{BFS}}'s [[RuleOfCool rain from the sky]]''. You'd think Gorm would be screwed, right? Nope. He promptly pulls out ''his'' ultimate spell, which summons as many [[UnrealisticBlackHole black holes]] as Arth has swords, and the black holes suck up the swords like nothing. Arth doesn't last long after this.
** Arguably Zofis' defeat to the perspective of the main heroes. After recovering from fighting Demolt, they go to where Zofis is...and he's already been defeated and tied up by Sherry and Brago. Averted in the anime, which puts the rest of the characters closer to the action.
* AntiVillain : Barring a few exceptions, most demons Zatch and his friends fight are not truly evil, and several express regret for their actions.
* ApologeticAttacker: Kolulu and Lori are forced to fight Zatch and Kiyo when Kolulu transforms into her brainwashed form, and tries to stop the attack.
* ArmorPiercingQuestion: "What kind of King do you strive to become?", from Gustav to Bari. This, together with Zatch's own goal of "Becoming a Kind King" make Bari rethink his way of fighting and define his own goal of "Becoming a Strong King".
* ArtShift: When ever someone is playing the OnlySaneMan or the StraightMan they get drawn in a very blocky style. Kiyo will sometimes go entire chapters with this face in front of the astounding weirdness of this series.
* AttackReflector: Spells like Rashield and Giga La Seoshi can actually reflect the opponent's attacks.
* AwesomeByAnalysis: Kiyo and Dufort. Also Apollo.
** Notable in that, for (eventually) all three, this is elevated to the level of a ''literal'' superpower, "Answer Talker" for Kiyo and Dufort and an unspecified precognitive ability for Apollo.
* BadassAdorable: Most of the smaller mamodo qualify for this. Examples include Zatch, Tia, Kanchome, Ponygon, Laila, Penny, and the list goes on...
* BadassArmFold: Happens on occasion, and Kiyo pulls off a nice one [[http://ani-haven.net/hr-alpha/Konjiki_No_Gash/28/12 here]]
* BadassBookworm: Kiyo again.
** Doctor Riddles and Kido also apply. The first doubles as a BadassGrandpa, the second is a little glasses-wearing demon full of curiosity who can shoot ''giant-sized rocket punches''.
* BadassNormal: Sherry is more badass than most males, has a cool weapon and generally kicks more ass than more or less every other human in the series.
** Well, her name is Sherry ''[[Franchise/{{Castlevania}} Belmont]]''. Hell, she even has a whip.
** Parco Folgore also applies, [[spoiler: especially when he protects Goomu and Mir from receiving a major punch from Kanchome after he goes [[Mad With Power]] with Shin Poruku. He appears so absurdly muscular in this scene that it's possible that Kanchome's mind is working against him here to unconsciously make Folgore look cooler and stronger than he actually is]].
** Nearly all the recurring book masters apply. As targeting a demon book directly is, perhaps, the most common tactics in this manga and, moreover, villains are generally fine with torching masters alongside with books, all human good guys ''need'' to be able to dodge death beams and survive being thrown around by explosions. Besides those mentioned above, worthy of special mention are Dufort and Apollo, whose abilities are precognition in all but name, as well as Gensou, who decided to accept his book because he [[BloodKnight found human martial artists too boring]].
* BaitAndSwitchBoss: [[spoiler: Leo, defeated by Zeno. Subverted in that he badly beats Zatch and Kiyo before he goes.]] Also somewhat in the Millenium Mamodo arc where Brago and Sherry fight Zofis while the rest of the good guys fight Demolt, who is kept a secret up until the first time we see him.
* BackFromTheDead - [[spoiler:In the manga Kiyo after Leo beat the living shit of him while he was preparing the most powerful attack, Zatch in despair resurrected him, accidentally.]]
* BarrierWarrior: Tia, and to a lesser extent, Danny.
* BatmanGrabsAGun: The heroes are fighting Zeon's co-dragons in an attempt to stop Faudo, a giant demon who towers over small mountain ranges. Things are not going well they are getting defeated one by one when Umagon desperately starts raising the heat in the area with his flame spells. The villains are confused at first, since there isn't enough heat to burn the Demon's book, which would take him out of the fight, then we get the truth: [[spoiler: Umagon isn't trying to burn the demon's book, he is trying to ''boil'' the demon's human partner ''alive''.]]
* BewareTheNiceOnes: Don't piss off Zatch, you will regret that. Or for that matter Kiyo. You know what; ''especially'' Kiyo.
** Kanchome is cowardly and childish, BUT FOR THE LOVE OF GOD DON'T PUSH HIM TO THE EDGE!
** Rein, despite his intimidating appearance, is easily one of the nicest mamodo. Of course, once his friends and especially his book keeper are threatened, he shows he gives new meaning to the phrase "scary strong".
* {{BFG}}: Cherish's rifle spell,and her Shin Level spell has mini-drones that support fire.
* {{BFS}}: Arth's upper tier Spells,and his Shin Level spell is [[spoiler:RAINING BFS's]]
* BigEater: Most of the mamodo LOVE yellowtail fish, and actively search for them, and eat them whole.
* BigBad: Each of the three major story arcs have one: Zofis in the Ancient Mamodo arc, Zeno in the Faudo arc, and Clear Note in the King Festival arc.
** The anime has the BigBadDuumvirate of Grisor and Dr. Hakase in the Demon Mirror arc, Maestro in the In-between World arc, and Wiseman in TheMovie.
* BigDamnHeroes: Happens in a lot of the bigger battles, but it hits its peak when [[spoiler:Clear looks like he's going to defeat Zatch and Brago, the last two Mamodo on the planet besides himself. Who comes to save them? [[ClimacticBattleResurrection All of the already defeated Mamodo!]]]]
* BittersweetEnding: [[spoiler: Gash becomes the demon king, but has to go back to the mamodo world. Worse, their two worlds will be closed off from each other for another 1000 years, so it's likely that Gash, Kiyomaro, and all the other teams will never see each other again (made worse by the fact that Gash will likely outlive Kiyomaro]]
** Somewhat negated due to the fact that [[spoiler: Zatch manages to send Kiyo a letter promising that they will meet again.]], which is confirmed when [[spoiler: [[http://read.homeunix.com/onlinereading/?image=Konjiki%20no%20Gash/Konjiki%20no%20Gash%20cGaiden/Konjiki_no_Gash___Gaiden_pg017_A_Destiny_.png&server=nas.html Zatch is attacked in the Gaiden chapter and unable to use spells without the Kings Wand, and Kiyo appears]] to save him]].
** However, there is also the fact [[spoiler: that Kiyo learns that Suzy and all of his friends were sent to different schools, implying that probably they are never going to see each other again]]. Not to mention that Zatch is [[spoiler: busy being a king, which gives him little time to hang out with his friends]].
* BloodKnight: Bari starts out like this, but eventually gains ambition beyond simply beating people up after his encounter with Gash. Also, Kolulu's second personality (see below).
** Brago begins as this as well. Plus, a bunch of lesser characters qualify too.
*** After he devours his own spellbook, Demolt is one full stop.
* BoringButPractical: Rare profession example. When Kiyomaro's class is asked what they want to do when they grow up, they all give strange responses, but the last one says he wants to be a salaryman. Most of the students chide him for the lack of imagination, but the teacher actually praises him. He then goes on to explain there is nothing wrong with a job like that. He explains that aiming to become a celebrity, athlete or performer are wonderful jobs to dream about, he asks them what is there to do after the time in the limelight and the stability of their lifestyle. You can read the whole thing starting [[http://www.mangareader.net/266-25411-15/zatch-bell/chapter-276.html here]].
* {{Bowdlerize}}: Zatch is given boxers in the English dub while he had nothing under his cloak in the original.
** He actually does wear boxers under his cloak in the Japanese version of both the anime and manga, but the English version of the first manga chapter ends up showing Gash putting boxers on over ANOTHER pair of boxers. Meanwhile, the dub of the first episode cuts out a scene of Kiyo [[{{FanDisservice}} accidentally getting a close look Zatch's naked crotch]] before screaming and falling over in shock.
** Folgore's song about breasts, "Chichi wo Moge". (this was also changed in the US manga, for whatever reason)
** Everything about Big Boin and her "Boin Chop". Strangely, when Kido and Zatch do it is not censored.
*** Viz tends to do this whenever they have an anime adaptation, so they try to make the edits emulate what happens in the animation. Never mind the fact that one of the characters insults Kiyomaro by calling him "Piyomaru" in the English dub, even though he's called "Kiyo" in that dub.
* BrainwashedAndCrazy: Because of her pacifistic nature, Kolulu was saddled with a second, MUCH more violent personality that manifested whenever her spells were cast in order to ensure her participation in the battle for kingship. However, she is the ''only'' demon who appears to have undergone this treatment, despite there being a few more demons (Rein comes to mind, as well as Momon in his first appearance) who have no interest in fighting, even for the side of good.
** There's also Koko, who turned sadistic and mean-spirited under the influence of Zofis.
** During the Faudo arc, Zeno gives his henchmen power through the use of the Godufa spell. It not only makes them more powerful but also makes them eviler and obedient to Zeno (as several of them were planning to betray Leo once he awakened Faudo). Rodeaux is [[spoiler: such a baddass that he can withstand this, however]].
* BreathWeapon: There's a subset of Mamodo who have these. For example, Zatch's most basic spell, ''Zaker'', shoots lightning from his mouth.
* BrokenPedestal: [[spoiler: Koko for Sherry....or so it seems.]]
** Later subverted with [[spoiler: Cherish for Ted, due of the fact that Cherish was being manipulated by Leo, and later by Zeno.]]
* CainAndAbel: Zatch and [[spoiler:Zeno]]. In the childhood friend variety, Sherry and Koko.
* CallingYourAttacks: Played with somewhat: Attacks ARE called, but the people that do the calling AREN'T the ones that perform the attacks. Not to mention that the attacks could not be performed unless they're called.
* CameBackStrong: Kiyo dies or comes very close to it in Faudo, and when he reawakens his heart power is massively increased and he gained the answer talker ability along with multiple spells.
* CanonForeigner: Eido, Shion Hibiki and Nya, Grisor and Dr. Hakase, Maestro, and Wiseman among others.
* CanonImmigrant: The wind Mamodo, Hyde, who Zatch fought in filler segments at the very beginning of the anime, appears multiple times in the end of the manga.
* CaptainErsatz: Some of the Majestic Twelve are based on American superheroes; Lightning Eye is clearly based on ComicBook/{{Cyclops}} of the ComicBook/XMen, while Rocket Foot is obviously inspired by the Flash.
* CartesianKarma: Tacitly averted with Koko who was sadistically brainwashed, but is later rescued by Sherry and restored back to her original, innocent state. It's a good thing she's not a wanted criminal now or anything and can happily go to college too, especially after (publicly) razing [[DoomedHometown most of her town]] and kidnapping dozens of people in order to make them do terrible things. It would have to be inferred that her savior Sherry has some [[HandWave pretty good connections]].
* CastOfSnowflakes
* CatchPhrase: Sunbeam: ''"Grooooooooooovy!"'', Victoream: ''"Very Melon!"'' and ''"Very shit!"'' (only in the original version, of course)
* CharacterDevelopment: There are lots, especially for the demons, though Kiyo has the most of all. Special mentions goes for Kanchome, Brago, and last but not least, Zatch.
** One can track Zatch's growth via his eyes.
** Significant growth is what lets demons gain new spells.
** CharacterizationMarchesOn: Sure, Kane just grew out of his bully phase, but the sadistic way in which he behaved in the first story is so ''radically'' different from how he is for the rest of the series that it really feels like this trope at work.
* ChekhovsGun: Done wonderfully [[spoiler: with Zatch's memory which Zeno stole from him after nearly killing Zatch in the beginning of the tournament. During the showdown at Faudo some of memories of Zatch leak and gets to Zeno's making him to see how wrong he was about his hate towards Zatch and after his defeat the entire thing gets to him while he's dreaming and definitely makes him regret everything he had done to Zatch.]]
* ChekhovsGunman: If a character fights any of the main characters and doesn't have their book burned, expect them to show up roughly a hundred chapters later and either help out the heroes or work for the villain. Except for Baransha. She's just a douche.
** Taken to the extreme in the final chapters; [[spoiler: ''[[LoadsAndLoadsOfCharacters every demon kid that had appeared in the series]]'' showed up to help kick [[BigBad Clear Note's]] ass.]]
* ChineseGirl: Li-en
* ClimacticBattleResurrection: [[spoiler: The aforementioned comeback of all the previous mamono in the final battle.]]
* CloudCuckooLander: Suzy
* CoolOldGuy: Jed, Gustav, Doctor Riddles, and a great example, though he's easily forgettable: Alvin, Byonko's partner.
* CoveredWithScars: [[spoiler: Bari's look for his last appearance in the manga, courtesy of Elzador, a prodigy of the Dragon Clan]]
* CrouchingMoronHiddenBadass: Several characters qualify, but Byonko practically embodies this trope. He spent nearly 50 chapters playing the role of ButtMonkey, but the instant his spells finally come into play, he starts smacking around one of the strongest demons in the series to great effect. His partner (mentioned two tropes ago) would also qualify.
** Kanchome. Just Kanchome.
** And Folgore. Good god, Folgore.
** You could say this happens with Momon, but he isn't really "hiding" his badassery, he gains it after going through character development. This happens with a lot of the Mamodo, [[spoiler:[[MyFriendsAndZoidberg except Purio]]]].
* CurbStompBattle: Apollo and Rops vs Zeno and Dufort.
** Holy crap about ''anyone'' who fights Zeno ends up in this.
** The very first time Zatch and Brago "fought", that being in quotes because they stood no chance against Brago.
** After Kiyo's return, Zatch vs. Rodeux. And how.
* DarkAndTroubledPast: Suprisingly, [[spoiler:Folgore. Before he turned into the cheerful and famous Italian pop star, he used to be a violent delinquent in his hometown. His behavior was so frightening that it turned him into a complete outcast and even led to his own parents getting afraid of him and threatening him at gunpoint to leave town.]]
** The [[http://www.mangareader.net/266-18496-12/zatch-bell/chapter-135.html Professor Riddles]]
** Though we don't get much information, Mir's heavily scarred back and intense submissiveness to a stronger power have some seriously unfortunate implications regarding the nature of her servitude to Clear Note. [[spoiler:It's actually so bad she has no qualms with attempting to kill Elly with Goomu's Diaborosu Za Randamito, when she is all of six or seven years old and has a serious medical condition.]] She is also implied to have had connections with the mafia in the past.
* DarkIsNotEvil: Brago.
** Brago could be considered pretty borderline evil in the past, when he first met Sherry. At least somewhere between a JerkAss and sociopath without much heroics. He gets better.
* DarkestHour: Happens a number of time in the series, and in pretty much every case [[BigDamnHeroes The Big Damn heroes arrive right when everything looks like it's gone to shit,]] [[DeusExMachina or/and a character learns a new spell that is exactly what they need to save all their asses.]]
* DeathGlare: A sign that you have truly pissed off a protagonist. Zatch, Brago, Sherry, and ''especially'' Kiyo in particular have raised this look to an enemy-halting art-form.
** [[http://www.mangareader.net/266-18522-10/zatch-bell/chapter-161.html You seriously WON'T want to get Brago pissed off]]. [[http://www.mangareader.net/266-18522-11/zatch-bell/chapter-161.html Zofis learned this the worst way possible.]]
* [[spoiler:DeathIsCheap: Kiyo dies during the fight in Faudo. It takes about 40 chapters for him to start fighting again, and he even gets powered up for the experience. Then again 40 chapters is a rather large cost.]]
* DefeatMeansFriendship and HeelFaceTurn: Too many instances to count. Zatch is one of those characters who has a way with [[Franchise/LyricalNanoha befriending]] his enemies.
* DeliberateInjuryGambit: Kiyo tries this during his fight with Leo, but in a subversion, [[spoiler:he is killed.]]
* DemonHead: Kiyo. [[spoiler: This reached epic heights during his UnstoppableRage against Rodeux in the manga. AND THE ONLY ONE ABLE TO MAKE ZENO TERRIFIED (At least for a few seconds though). Dufort even broke a sweat. (To see this, go to SayMyName)]]
** [[http://www.mangareader.net/266-18617-11/zatch-bell/chapter-256.html Rodeaux pissed off Kiyo... Big mistake.]]
* {{Determinator}}: So very many. Includes the ENTIRE main cast, a lot of the side characters, most of the villains, and more than a few one-shot characters. It'd be quicker to list every single person in the story who DIDN'T fall into this category.
** What interesting is despite this trope, victory not always certain. Though at the very least the characters are left alive to fight another day.
* DirtyCoward: Zofis
** Also Grisor from the demon mirror filler arc, though possibly more justified since he lacked the strength to actually fight back when cornered.
* TheDitz: Suzy. Just to give an example, when she was a kid, she was trying to lead a lost little girl home, only to be distracted by a kitten trapped in a box floating in the river. The two of them ended up several miles away from where they wanted to go.
* TheDogBitesBack: A cook, who was one of the people kidnapped by Steng and Baltro spent an entire chapter being treated like crap. Then he helps Zatch and Kiyo find weakpoints to Baltro, and distracts Steng by repeatedly throwing rocks at his head to help Zatch and Kiyo defeat him.
** In the magic mirror filler arc of the anime, ''Shion.'' She literally [[KickTheDog gets kicked]] again for her efforts, but still succeeded in what she set out to do.
* TheDragon: Demolt to Zofis. Almost literally, since he has a rather draconian appearance and is outright stated to be stronger than Zofis.
** Rodeaux and Jedun are CoDragons to Zeno, with Rodeaux being the one the heroes have a beef with and Jedun the physically strongest henchman. Zarchim was Dragon to Leo, but was busted down to a mere EliteMook upon [[MeetTheNewBoss Zeno's takeover]]. Gorm is Dragon to Clear Note and indeed his only subordinate, presumably due to few Mamodo falling in line to [[OmnicidalManiac his way of thinking]].
* ElectricTorture: By Zeno on Cherish to make her obey him.
* EldritchAbomination: [[spoiler: Faudo, and Clear's final form. Clear has connections to some very odd powers that are almost completely unexplained.]]
* ElementalPowers: Most mamodo get an elemental power, sometimes two.
** ShockAndAwe: Zatch, Zeno.
** GravityMaster: Brago.
** {{Lunacy}}: Laila.
** DishingOutDirt: Eshros.
** MakingASplash: Penny.
** MusicalAssassin: Yopopo.
** AnIcePerson: Reycom, Karudio.
** BlowYouAway: Hyde, Fein.
** PlayingWithFire: Fango, [[spoiler: Ponygon]].
* EnfanteTerrible: Vino, Clear Note's book-keeper.
* EveryoneCallsHimBarkeep: The teacher's wife, who's called "Wife" until chapter ''177'', when her name is revealed to be [[spoiler: Sanae]].
* EvilTwin: [[spoiler:Zeno]], though he goes through a [[spoiler: Main/HeelFaceTurn]]
* ExcitedShowTitle
* FaceHeelTurn: Wonrei temporarily, when Li-en is threatened with death.
* FamilyFriendlyFirearms: used bizarrely inconsistently in the dub, probably because Zatch Bell is barely a cash cow at all compared to VIZ's [[Manga/{{Naruto}} other]] [[Manga/{{Bleach}} big]] [[Franchise/YuGiOh franchises]].
* Family Honor: Leo's motivation to become king.
* FanDisservice: Zatch running around naked.
** Or it could be FanService, depending on if you like that kind of thing.
* FearOfThunder: Cherish. Being tortured and almost getting reduced to a crisp will make you get enough trauma so even the lightest of shocks will make you shiver in tears.
* FinishingMove: [[InstantAwesomeJustAddDragons Bao Zakeruga]], a giant dragon made of lightning. Most mamodo have ultimate spells, many of those taking the form of some sort of god or animal.
* FireBreathingDiner: Everyone who tasted Kiyo and friends's absurdly spicy curry.
** VomitIndiscretionShot: In the manga, they throw up instead.
* {{Foreshadowing}}: The Faudo arc establishes two things that become extremely significant in the final arc.
** First, the true nature of Bao Zakeruga establishes [[spoiler: that spells can have their own sentience and can influence their masters. Clear Note is increasingly controlled by his strongest spell, and is eventually outright possessed by it.]]
** Second, Cherish's fight with Zeno shows that [[spoiler: the spirits of mamodo can materialize and influence the human world when the souls of the children she looked out for helped her overcome her FearOfThunder. Zatch's golden book applies this principle to the other king candidates to gain an edge against Clear Note.]]
* ForMassiveDamage: Shin level spells. They are so powerful that using them more often than not hurts the mamodo.
* FourIsDeath: Out of all of the Mamodo that Zofis revived from a thousand years ago, the last four are the most powerful.
** Also, Zatch's fourth spell is Bao Zakeruga, which is a major plot point in the series.
* FreudianExcuse: Why does Zeno hate Zatch? [[spoiler:He believed that Zatch was the favorite child, since he received the power of Bao, and Zeno had to go through TrainingFromHell.]]
* GagBoobs: Big Boin[[{{Bowdlerize}} Lady Susan]] IS this trope. And to lesser extend, Wife and Miss Wriggle.
* GenkiGirl: Suzy.
* GentleGiant: Shin. His first appearance includes not only helping Zatch get off the swing sets he's trapped on, he helps and old lady cross the street, sorts the recycling bin, and is nursing an injured bird back to health. Unfortunately, being the gentle giant, his past involves the gigantic kid being bullied back in elementary school, and his mother's dying wish was for him to be able to stick up for himself. Naturally, the poor guy has to have a douchebag mamodo who uses his reverence for his mother to try and get him to do things like attack a school. He's a little bit of TheWoobie as well.
** Rein both subverts this trope and plays it straight at the same time. He used to be a complete savage in the past, and in the present he's got an intimidating and sometimes downright scary appearance, and he's also very powerful when battling. However, he's also very friendly, kind, gentle, and doesn't even want to fight if he doesn't have to.
* GettingCrapPastTheRadar: Lori's backstory involving neglecting parents is... interesting. The way she feels adopting Kolulu is the only way to fill the hole in her heart is shockingly similar to some teen pregnancy stories, if you replace adopting Kolulu with giving birth.
** Suzy's oranges that have faces on them have sometimes cracked open, and the blast of orange juice looks like somebody's head just opened.
*** A good deal of stuff Suzy does with her fruits count, actually.
** Folgore's shirt - How did ''that'' get past the Radar, even [[NippleAndDimed IF he's male]].
* {{Gonk}}: Naomi and the teacher's wife.
* GoodBadTranslation: The MadScientist in the Mamodo Mirror filler arc was named Professor Fusaichi Ichiro in the original version, and was usually referred to as simply "Professor", or "Hakase." The US dubbers apparently mistook "Hakase" for the character's name, so he's called Dr. Hakase in the dub. So essentially, he's named "Doctor Professor."
* GoodOldFisticuffs: Danny, Wonrei and Ted fights mostly with their own hands. All done in an awesome way.
* GoshHornet: Zatch helps Kiyo and his classmate during a bug hunt... by dropping a beehive on them. Running quickly ensues.
* GratuitousForeignLanguage: Kafk Sunbeam's catchphrases invoke GratuitousEnglish.
** Folgore gives us the occasional Italian in both original and dub.
* HardWorkHardlyWorks: Subverted, Zeno achieved his power through rigorous training and is one of the most powerful demons. Just to sum up he beat the living shit of Leo, even after his DangerousForbiddenTechnique which was supposed to increase his power by ''ten times''. Funnily enough, Leo worked really hard to please his family by releasing Faudo and winning the battle, and he fails at this so he's a great example of this trope.
* HarmlessVillain: Grisor from the first anime filler arc is initially one of the biggest weaklings ever and only gets by through his MadScientist bookkeeper's knowledge and machinations. [[TookALevelInBadAss Until he finally recieves the power of that magic mirror they were after.]]
* HealingShiv: Tia's Saifojio spell
* HeelFaceTurn: Byonko, Penny, and Goomu. [[spoiler: [[RedemptionEqualsDeath They didn't last long.]] ]] Rodeaux turns against his master, and some consider this a Heel Face Turn but he was likely just doing it because he wanted to, and would likely have still killed the good guys in a second if he had the opportunity and the power.
** Koko also gets one at the end of the Ancient Mamodo arc, though that's more because of her LaserGuidedAmnesia that sets her back to how she was before Zofis gave her a FaceHeelTurn.
* HeelRealization: [[spoiler: Zeno during his battle with Zatch in the manga.]]
* HeroicSacrifice: Not the death kind, but moreover letting the books burn to save someone. Gets especially frequent during the Clear Note arc.
** In the manga, when Zatch fought with Leo, [[spoiler: Kiyo lets all of Leo's spells hit him and actually dies trying to ensure Leo's defeat to save Japan while protecting Zatch's book. His last thought is for Zatch to become king with his new partner.]]
* HoldingBackThePhlebotinum: [[spoiler:Once Kanchome ascended to RealityWarper (inside his, his partner's, and his enemies' minds at least), you just knew he wasn't going to last much longer.]]
* HowMuchMoreCanHeTake: In all 323 chapters of the manga you can count in your ''fingers'' the battles that aren't this.
** Special mention goes out to Folgore who keeps getting up whenever Kyanchome sings the Iron Fologore Song
* IAmNotLeftHanded:[[spoiler: Dr. Riddles finds out the hard way, Belgim E.O CAN get out of his chair]]
* IdolSinger: Megumi Oumi and Parco Folgore, who have an ImageSong [[http://www.youtube.com/watch?v=1N7g4NvZ0g8 duet]].
* ILetGwenStacyDie: Lori's partner Kolulu gets her book burned due to being BrainwashedAndCrazy, and gives Zatch the idea of becoming a kind king, whereas he and Kiyo were simply fighting for their right to stay together before. Whenever Zatch reaffirms his purpose, a brief flashback to that scene is likely not far behind (in the anime, at least).
* ImageSong: The duets were to be expected, and some of the side characters get their share.
* IneffectualSympatheticVillain: Purio. While he isn't completely useless in battle (see NotSoHarmlessVillain below), he's still regarded as a nuisance by most other demons [[spoiler: and makes it to the final ten by sheer dumb luck]].
* InstantArmor: Lots of spells do this. Their weight is never commented on, so the spells probably increase strength as well.
* InterspeciesRomance: Between Wonrei and his bookkeeper, Li-en. But Wonlei resembles an adult human closely enough for it to be OK.
** [[spoiler:Obviously, the relationship doesn't last, as eventually Wonrei's book is burnt.]]
* {{Intelligence Equals Isolation}}: Kiyo suffered from this at the beginning. [[CharacterDevelopment He gets better.]]
* InsufferableGenius: [[PlayingWithATrope Played with]] - Kiyo starts out despising his intellectual inferiors (read: everybody) and the feeling's mutual. On the other hand, his unpopularity actually seems to bother him a lot and it might be a chicken-and-the-egg situation because [[AllOfTheOtherReindeer they were jealous]].
* InvoluntaryBattleToTheDeath: The entire mamodo battle becomes this for some of the more peaceful mamodo. Certain mamodo who are unlikely to want to use their spells at all are given evil alternate personalities that love fighting.
* JerkWithAHeartOfGold: Parco Folgore, a HandsomeLech pop star who spends most of his time chasing after ''bambinas''. Oh, and he's also really devoted to his patheticaly underpowered demon partner, Kanchome.
** Also Kiyo, who doesn't appear to have any redeeming qualities when we first see him and still has some real jerkass moments.
** Naomi could count as well. Even if she tortures Zatch whenever they meet, there are still instances where she not as bad as she seems (i.e. Saving Zatch on one occasion and cleaning the playground when it's left a mess.) Also [[spoiler: in the bonus comic in volume 33 it's revealed she's in love with Zatch]].
* JiveTurkey: Kafk Sunbeam is positively ''groovy'', bruv.
* KangarooCourt: Referenced by name in the episode where Zatch is sick.
* KarmaHoudini: Nearly every villain either changes sides or gets their comeuppance eventually, with the notable exception of [[NamesToRunAwayFromReallyFast Roberto Vile]], Zofis's EvilGenius, who [[ScrewThisImOuttaHere runs away in terror]] upon his demon being defeated and the heroes decide not to pursue him for some reason. One could say he already recieved his comeuppance, but given what he was planning to do with the moon stone's power if Zofis became king, it's strange that they didn't send him to jail.
* {{Keet}}: Just look at that image and say that doesn't 100% apply to Zatch.
* KnightInShiningArmor: Arth, who employs iaijutsu for bonus points.
* LargeHam: Victoream. From his uber-serious voice (courtesy of [[NorioWakamoto the king of all scenery-chewing in anime]]) to his constant showboating to a song-and-dance number about how much he enjoyed eating a melon, he's tremendously entertaining and a little hard to take seriously until he starts shooting huge, V-shaped lasers at you. Folgore and Keith are also examples.
* LaserGuidedAmnesia: Zeno steals all of Zatch's memories shortly before Zatch is found by Kiyo's father. [[spoiler: While Zatch regains his limited memories of Earth when he revisits the spot where they were stolen, the rest of them have to be returned by Zeno after the latter's redemption]].
** [[spoiler:Koko receives this after Zofis's defeat.]]
* [[spoiler:LightIsNotGood]]: Zeno, ** [[spoiler:Clear Note (and then some. The dude's spellbook is see-through).]]
* LittleMissBadass: Nearly every female demon kid.
* LittlestCancerPatient: Elly, Arth's human partner.
* LoadsAndLoadsOfCharacters
* LoonyFriendsImproveYourPersonality
* MadScientist: The anime had one as the BigBad of a filler arc. Strangely enough, he actually got KilledOffForReal in the end.
** Another one was the villain in the second movie.
* MagikarpPower: [[spoiler: Kanchome]]. Oh so much.
* MagneticHero: Zatch starts out as a loner in the mamodo battle, but he quickly makes friends out of strangers and former bullies.
* MaleFrontalNudity: Zatch. A lot. Could be considered [[ChildrenAreInnocent innocent]], [[NakedPeopleAreFunny humorous,]] FanDisservice.
* ManipulativeBastard: Zofis and Leo.
* MarketBasedTitle: The show and titular character were renamed "Zatch" as Viz thought "Gash" was too similar to a slang term for female genitalia. Or a gaping wound.
* MartialPacifist: Wonrei.
* Meaningful Name: Apollo has the ability to know things before they happen, he can fortell them. The greek god apollo was God of the Sun (Apollo's family crest) and Divination.
* MindControl: How Zofis got Koko to be his partner. He can also changed her heart, forcing her to act as though MoreThanMindControl is in effect, [[ManipulativeBastard partially to sap Sherry's magical power]], [[ForTheEvulz partially because he likes to break human hearts]].
* MindControlEyes: Used more often as a {{Facefault}} than to actually show that someone is mind controlled, although Koko also has these eyes. [[spoiler: Clear Note's also has these when we first see him, presumably because he is extremely sure of himself and has barely had a hard time in the entire mamodo battle. When he gets serious, they disappear and never return]].
* MirrorBoss: A non-Videogame example. When Zatch fights Zeno, [[spoiler: being from the same family,]] they possess the Lighning element and some same spells, and their book owners Kiyo and Dufort [[spoiler:both have the Answer-Talker ability]], but both Zeno and Dufort have a nasty advantage against them due to years of intense training. In any Zatch Bell video game Zeno is pretty much a recolored and revoiced Zatch.
* MoreDakka: The Ganzu-type spells involve firing gatling-gun-like pojectiles of the user's element.
* MonsterOfTheWeek
* MostCommonSuperpower: Now, either Big Boing's tremendous breasts are a parody of this trend in American comics, or it's just because she's ForeignFanservice and meant to be stereotypically American.
* MyEyesAreUpHere: Big Boing inverts this while dancing for Kiyo by demanding that he look at her chest while she dances. [[http://www.mangareader.net/266-18537-4/zatch-bell/chapter-176.html "Please look at the boin!"]]
* NamesToRunAwayFromReallyFast: '''[[http://www.mangareader.net/266-18577-17/zatch-bell/chapter-216.html Thunder Emperor Zeno]]'''
* NeverSayDie: Justified; demons who lose the battle are returned to the demon world instead of killed. It is implied that they ''can'' die in certain circumstances, but since this is an [[SlidingScaleOfIdealismVersusCynicism idealistic show,]] that never happens.
** Late Manga Spoilers: [[spoiler:Somewhat subverted later in the manga, when it's revealed that the entire population of the demon world, including those who were sent back in the battle essentially ''are'' dead. They've been reduced to a spirit form until the winner is crowned, upon which the king can choose to either revive whoever they'd like, or instead remove them from existence.]]
* {{Not So Harmless Villain}}s: Purio and Zoboron turned out to be a genuine threat when working in tandem, despite being seriously goofy no matter how you look at it.
** This happens with Purio and Rodeux much later, though Rodeux is more than threatening on his own.
** Ironically, when you take a look at Purio's spells, you realize just how much potential he had. His spells mainly consist of ways to incapacitate the opponent, namely slippery liquid, sticky liquid, paralyzing liquid, a potent itching powder, a very tough net, and a smokescreen they used for quick escapes. His single offensive attacks? He spits freaking acid! With that set of powers, he could have easily been a front runner in the battle, but the immaturity and goofyness of both him and his book owner cause them to be a weak team on their lonesome.
* ObfuscatingStupidity: ''[[spoiler:Folgore]].'' Yeah, don't think anyone saw ''that'' coming.
* OhCrap: [[http://www.mangareader.net/266-18508-15/zatch-bell/chapter-147.html Demolt.]] [[http://www.mangareader.net/266-18508-16/zatch-bell/chapter-147.html Here's the rest of him.]]
** And then, in a [[CrowningMomentOfFunny hilariously]] [[CrowningMomentOfAwesome awesome]] [[InvertedTrope inversion,]] Demolt ends up on the other end of it [[http://www.mangareader.net/266-18517-13/zatch-bell/chapter-156.html when he realizes]] [[http://www.mangareader.net/266-18517-14/zatch-bell/chapter-156.html he's looking at]] [[IdentityImpersonator Kanchome instead of Zatch.]]
* OmnicidalManiac: [[spoiler:Clear Note, who tells straight up that his only goal is to eliminate demons, and even compares himself to the atomic bomb during his introductory fight.]]
* OneWingedAngel: [[spoiler: Clear Note's final form.]]
* OnlyICanKillHim: Sherry in relation to Zofis.
* OnlySaneMan: Oh, ''Kiyo''!
* PantyShot: Happens with multiple characters, first with Suzy during the very first use of Zaker (and other times in anime episodes with Eido and Hyde). Penny's underwear have a picture of Zatch on them and are shown for comedic/creepy effect. Tia's are shown multiple times during the Faudo arc, always as a result of Momon's actions, and Tia's anger at this leads to the discovery of the [[ThePowerOfHate Chaajiru Saifodon]] spell.
** Also has happened a few times with Naomi.
* PersonalityPowers: Spells are intimately tied to CharacterDevelopment, so it was fairly obvious; brash and outgoing Zatch has lightning, SmallNameBigEgo wannabe Kanchome has illusion powers, and so on. Taken to an extreme with pervert Momon, who has a moveset entirely based on ''skirt-flipping and running away''. There's also Tia, who gets mostly healing and defensive spells, which is her true nature. However, she also has a spell that makes it [[http://www.mangareader.net/266-18547-4/zatch-bell/chapter-186.html quite clear]] that pressing her BerserkButton is a ''[[BewareTheNiceOnes VERY BAD ]] [[http://www.mangareader.net/266-18547-10/zatch-bell/chapter-186.html IDEA.]]''
* PetTheDog: Surprisingly [[spoiler:Rodeux,]] of all people, [[spoiler:when he met Cheeta]].
* PluckyComicRelief: Suzy, and to a lesser extent, Folgore and Kanchome.
* PluckyGirl: Shion Hibiki becomes this by the end of the Demon Mirror arc.
* PowerOfFriendship: In spades, going above and beyond usual [[{{mons}} Mon]] fare. Desire to help/protect/save their friends serves as the main motivation for most of the good guys (except for one or two pairs that implied or just about outright stated to have romantic relationships) and inevitably gives them HeroicWillpower to go on. [[spoiler: The Golden Book power seems to be given to Zatch because the other mamodo all agree to help him, which is in essence an example of this trope]].
* PragmaticAdaptation: "Tio" is not a girl's name in most non-japanese languages.
* RapidFireFisticuffs: Wonrei's spell Ganzu Boren.
* TheReasonYouSuckSpeech: Brago gives a really badass one to Zofis, explaining how at the end Zofis is simply a miserable coward who runs from those he fears.
* RedemptionEqualsDeath: Or at least getting your book burned.
** For example, [[spoiler: [[http://www.mangareader.net/266-25407-2/zatch-bell/chapter-272.html Zeno regrets his villainous acts]] and [[http://www.mangareader.net/266-25407-4/zatch-bell/chapter-272.html protects his partner from getting hit Bao Zakeruga, which was very likely to kill him]].]]
* RedOniBlueOni: Brago and Zatch rather obviously. Also, subtler (and less important), Karudio and Ponygon.
* ReplacementGoldfish: Purio for Lupa's dead son and Kido for Dr Riddle's dead grandson.
* RunningGag: [[http://www.mangareader.net/266-18456-13/zatch-bell/chapter-95.html It's]] [[http://www.mangareader.net/266-18456-14/zatch-bell/chapter-95.html a]] [[http://www.mangareader.net/266-18458-4/zatch-bell/chapter-97.html lie]].
** Eventually followed by a TearJerker of a [[http://www.mangareader.net/266-18496-9/zatch-bell/chapter-135.html subversion]].
** Anything to do with Chichi wo moge/Groping Breasts.
* SayMyName: [[http://www.mangareader.net/266-18614-13/zatch-bell/chapter-253.html ZEEEOOOOOOOON...!]]
* SitcomArchNemesis: Naomi, the little girl who always picks on Zatch. It's so bad that when Raidou playing an electronic game in an omake chapter, Zatch's strongest spell, Bao Zakeruga, had [[NoSell NO EFFECT on her.]]
* SmallGirlBigGun: Cherish. [[spoiler: It's shown towards the end that if she had stayed in the tournament longer, her Shin-level spell would have been an even ''bigger'' gun.]]
* SmallNameBigEgo: Victoreem. Oh, sure, he's strong, and everything, but ''no'' amount of ability could possibly back up ''that'' ego.
** There's also Kanchome. And Keith. And Mars. And Fein. And Eshros. And... hell, anyone Zatch fought in the first episodes.
** Robnos takes if pretty far, too, constantly insisting that he has the upper hand and even calling himself invincible.
* SmugSnake: Zofis is a textbook example of one.
* SpellBook: Mamodo owners use these in order for their mamodo to use spells.
* SpellMyNameWithAnS: Seriously... It's hard to find a character that ''doesn't'' suffer from this.
** Kiyomaro (Kiyo), Gash (Zatch), Zeon (Zeno), Dufaux (Dufort), Tio (Tia), Shiori (Lori), Koruru (Kolulu), Ropes (Rops), Wonlei (Wonrei), Zophise (Zofis), Kid (Kido), Patie (Penny), Kafka (Kafk), Umagon (Ponygon), Suzume (Suzy), Rooper (Lupa), Jeed (Jido), Earth (Arth), Papipurio (Purio).
** Some spells suffers from this too. Zakeru (Zaker).
** Even the name of the race. Mamodo (Mamono).
* SplitPersonality: Kolulu. And possibly other demons in the fight.
** Played with in how Zofis created one for Koko, but once that personality took hold, Koko never shifted between the two until she was completely unbrainwashed.
* SpoiledBrat: Purio again. His partner Lupa gives him what he wants because [[spoiler: he's the ReplacementGoldfish for her dead son.]]
* StalkerWithACrush: Penny.
* TheStarscream: Pretty much all of the demons working to unlock Faudo under Leo [[spoiler:, and later, Zeno. Rodeux is the only one who sticks around long enough to mutiny, though.]]
* StepfordSmiler: Shion Hibiki from the Mamodo Mirror arc.
* TheStoic: Laila.
** NotSoStoic: She starts to show emotions [[spoiler: After Zatch convinces her that she can trust him and in his friends, and when her partner Albert shows that he deeply cares about her, even when mind controlled.]]
* StraightMan: Kiyo, Brago.
* StrawNihilist: Zeno's book owner, Dufort.
* SuperMode: Zatch's Rauzaruk spell increases his physical abilities.
* SuperStrength: Most of the mamodo in the battle are gifted with this.
* ThereCanBeOnlyOne: Only one gets to be king. Cooperation is gained through promises of power, admiration, or making sure that the only people in the finals are the ones that share your vision.
* TomatoSurprise: Zeno's relationship to Zatch is kept hidden until near the end of the third story arc.
* TookALevelInBadass: Sherry was pretty badass to begin with, but she was still human (which showed on long journeys with Brago when she got tired and occasionally passed out from exhaustion). But right around the time Zofis's castle was being attacked, she started displaying very impressive abilities, such as [[http://www.mangareader.net/266-18488-6/zatch-bell/chapter-127.html dodging high-level attacks on her own]]. So it's more like she already had levels in {{Badass}} and then took a few more.
** There's also Folgore and Kanchome, who take steady steps towards Badass status in the course of the story. A highlight are the chapters focused on them, where Kanchome stands to protect a little girl from a [[SuperMarioBros Bowser-sized]] dragon demon. The thing is, he's pissing himself with fear, and is very aware he's asking for an asskicking, but he simply is [[{{Determinator}} determined]] in protecting that girl and "making her smile again". You gotta admit that's a pretty big change from the full-coward and selfish Kanchome he was in his first appearances.
** [[http://www.mangareader.net/266-18614-8/zatch-bell/chapter-253.html The First Spell... ZAKERU]] drove Rodeux in a VillainousBSOD.
** About everyone who's still alive to deal with Clear Note went on TrainingFromHell which lead them to this.
* TrademarkFavoriteFood: A favorite mamodo meal is yellowtail tuna.
* {{Tsundere}}: Tia, Penny.
* UnstoppableRage: After having his ass handed to him by Kiyo, Rodeux makes the mistake of berating Kiyo's fallen and incapacitated friends. Kiyo proceeds to hammer Rodeux's defenseless body with spell after spell in a manner that comes uncomfortably close to torture, stopping only to upgrade his DemonHead into progressively more inhuman forms. Amazingly, Rodeux actually ''survives'' this.
** There's also Tia's Chajiru Saifodon spell, which is literally ''fueled'' with Unstoppable Rage. The spell is otherwise useless, making it double as AwesomeButImpractical.
* TheUnfavorite: Zeno feels he was one [[spoiler: turns out he was wrong. Their parents loved them both equally]].
* VerbalTic: Zatch comes to end almost all his sentences with "na(ru) no da?" (isn't it so?). He also uses the phrase "Unu!" to express approval, [[spoiler: which Zeno later reveals to be a symbol of his knowledge of his relationship to the current King.]]
* VillainSong - [[CrowningMomentOfAwesome Lots of]] [[CrowningMomentOfFunny them]].
* VillainousBreakdown: Maruss experiences this when Zatch (who he had bullied in the past) not only holds his own against him but delivers an asskicking, and Zofis experiences this after Brago [[TheReasonYouSuckspeech tells Zofis why he sucks]].
* WhatHappenedToTheMouse: Whatever happened to the eagle that carried Zatch in the first episode?
* WhatKindOfLamePowerIsHeartAnyway: Some of the mamodo get stuck with lame powers. Until late in the series, Kanchome's abilities revolve around transforming for various purposes, but are rarely useful in battle. Purio has the power of snot, which is only mildly useful. Momon has what Kiyo calls "running away powers", which involve running away.
** HeartIsAnAwesomePower: Later in the series, these mamodo discover useful ways to use their powers. Kanchome, in particular, [[spoiler: becomes possibly the strongest mamodo in the series]], while Momon holds off two evil mamodo with relative ease.
* WidgetSeries: The premise itself is a straight-forward ThereCanOnlyBeOne set up but what happens between that is weird. Exhibit A: The Very Melon Song.
* WithGreatPowerComesGreatInsanity: Many bookkeepers let the power of their demons go to their heads. Kiyo is surprised when he finds out that there are exceptions to this rule.
** During the battle against Zeno, Zatch uses [[spoiler:the real]] Bao Zakeruga, [[spoiler:[[http://www.mangareader.net/266-18623-9/zatch-bell/chapter-262.html a power that feasts on anger and hatred, who even Zeno came to admit if he were to use it he'd be devoured by it.]] [[http://www.mangareader.net/266-18623-7/zatch-bell/chapter-262.html Zatch nearly died when using it]].]]
** A more notable example is used in the final arc: [[spoiler: while training the main characters to improve themselves so they can combat Clear Note, Dufort explains to Folgore that Kanchome has the potential to be the most powerful mamodo in the group. However, if Kanchome doesn't have control of his abilities, bad things are going to happen. Turns out Dufort was right: During his fight with Goomu, the power of his Shin Poruku spell goes to Kanchome's head, turning him into an overpowered monster that shows no regret when cruelly beating Goomu and his bookpartner Mir (thankfully Folgore convinces him what he's doing his wrong before he can do any permanent damage.]]
* {{Yandere}}: Penny quickly turns into this after finally meeting up with Zatch.
* YouHaveOutlivedYourUsefulness: From Zeno to Steng and Baltro.
* YourMindMakesItReal:
** Laila's stone curse and Cherish's fear of thunder.
** [[spoiler: This is basically the power of Kanchome's strongest spell in the manga]].
* YoungerThanTheyLook: Would you beleive [[http://www.mangareader.net/266-18491-9/zatch-bell/chapter-130.html that Belgim E.O is a "child" who is at the same grade that Zatch is?]]

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