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''Sugar Sugar Rune'' is a MagicalGirl series. Originally a manga by Moyoco Anno, it was adapted into a 51 episode anime in 2005.

Chocolat and Vanilla are [[CuteWitch two young witches]] from the Magical World, the best of friends despite being polar opposites. [[MagicalGirlQueenlinessTest They're both chosen as candidates to become the Magical World's future queen.]] But in order to prove themselves, they must venture into the Human World and collect "hearts" - extracted human emotions representing how a person feels towards you. Whoever captures the most shall become queen.

They're aided by their mentor, the witch pop-idol Rockin' Robbie; their familiars, Chocolat's lazy frog Duke and Vanilla's stuck-up mouse Blanca; and later, their friends from the Magical World, Houx and Saule, who transfer to their school in order to protect them.

But competing for hearts isn't all they have to deal with. Something evil is drawing near the Queen Candidates. Could it be the mysterious middle school boy Pierre, who's taken an interest in Chocolat?

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!!''Sugar Sugar Rune'' provides examples of:
* AbsurdlyPowerfulStudentCouncil: The middle school's student council is powerful enough to meddle in the elementary school's student council election, at least.
* ActuallyIAmHim: Not surprisingly, [[spoiler: the Watcher of the Mountain turns out to be the unicorn Chocolat and Vanilla are seeking]] in the last arc of the anime.
* AllGirlsWantBadBoys: Chocolat's unending fascination with Pierre.
* AmazonChaser: In the magical world, Chocolat's popular with the boys because she's tough and tomboyish. Then she gets to the human world and discovers to her frustration that NoGuyWantsAnAmazon there.
* AnimeHair: Chocolat sports some impressively weird hairstyles over the course of the series.
* ArtisticAge: Chocolat and Vanilla look ''passable'' as ten-year-olds, but most junior high characters look like they're in the ''twenties''.
* BalefulPolymorph: [[spoiler: Chocolat's mother, Cinnamon, who finds herself trapped in the form of a cat.]]
** [[spoiler: Duke and Blanca reveal that most familiars are actually witches who did something illegal, usually [[FelonyMisdemeanor falling in love with a human]], and serving as a familiar is their punishment. This is the case with Blanca. Duke, however, turned himself into one by mistake when he was evading capture for helping Cinnamon escape. He thought he just turned himself into a normal frog, which would have been temporary or easily reversible. He didn't.]]
* BandageBabe: The guard at the castle wears nothing but bandages on her top half.
* BeachEpisode: ''Three'', actually. Episode 8, where Pierre invites Chocolat and Vanilla to his beach-side villa; Episode 36, where Chocolat's grandfather invites them to ''another'' beach resort for a vacation; and Episode 42, where Noir!Vanilla ''magically creates'' a beach.
* BrattyHalfPint: Waffle, an anime-only character with a stalkerish crush on Woo.
* ByThePowerOfGreyskull: This series title is from the incantation used to capture hearts, "Sugar, Sugar, Rune!" Different characters can add different things to it. For example, Chocolat says, "Sugar, Sugar, Rune! Choco Rune!"
* TheCasanova: Robin. It makes sense, considering he's a rockstar in the Human World.
* CerebusSyndrome: By the time you get to the late 30s and early 40s episodes, you may find yourself forgetting about the cute and playful "witches chant spells to collect hearts" mood of early episodes. On the other hand, the manga starts getting dark at the start of Volume 3.
* ChickMagnet: Robin 24/7. Also Captain Glacier, during his visit to the Human World - he collected enough hearts to make ''Robin'' jealous.
* ColorCodedForYourConvenience: The colors of the various hearts that witches can collect all roughly match the emotion they represent.
** Yellow - Surprise
** Orange - Crush/Infatuation
** Green - [[TrueCompanions Friendship]]
** Pink - [[LuminescentBlush Sweet Love]]
** Purple - Lust/Forbidden Love
** Red - Passionate Love
** Black - [[DarkIsEvil Hatred/Jealousy]]. Noir hearts (as they're called) are is harmful to collect unless you're an Ogre.
** White - a [[LightIsGood purified noir heart]] known as the Heart of Innocence.
* ConspiracyTheorist: Akira is convinced that Chocolat and Vanilla are aliens, and no amount of irritated denials on Chocolat's part can dissuade him from this belief.
* ConvectionSchmonvection: Played straight as an arrow in the penultimate episode of the anime.
* CuteLittleFangs: Chocolat, Vanilla, and most other witches have these.
* CuteWitch: The series features this type of MagicalGirl.
* DangerousForbiddenTechnique: Noir power is strong stuff, but it corrupts the user's heart, makes them miserable, and turns them to TheDarkSide.
* DarkIsEvil: Noir hearts are the only kind of heart that has a negative effect. They cause harm to witches and wizards, and they're the primary power source for the ogres.
* DarkMagicalGirl: [[spoiler:Vanilla, after agreeing to become the Ogre Queen.]]
* DatingCatwoman: Chocolat and Pierre.
* DirtyOldMan: Chocolat's grandfather, although the age demographic of the series puts a limit on his shenanigans.
* DisappearedDad: Neither Chocolat nor Vanilla's fathers are even mentioned in the anime, although the identity of Chocolat's father is revealed in the manga.
* DisguisedInDrag: In Volume 5, Chocolat and Pierre swap outfits, although rather than being for a disguise, it's because Chocolat's dress has magical properties that Pierre needs to use.
* DraggedIntoDrag: Actually Pierre was the one who suggested it, but once he gets the dress on, Chocolat gets very enthusiastic about magicking him an appropriately girly hairdo.
* EdibleThemeNaming: Chocolat and Vanilla, and their mothers, Cinnamon and Candy. Chocolat's friends in the magical world also have edible names like Ananas (Pineapple) and Citron (Lemon). The anime continued this with Waffle.
* EvilCostumeSwitch: [[spoiler: Vanilla wears a slinky dark purple dress when she becomes the Ogre Queen. She also starts favoring a black feather boa.]]
* {{Familiar}}: Vanilla has Blanca, a mouse, and Chocolat has Duke, a frog. They're supposed to advise the girls on how to capture hearts, but Duke's usually either unmotivated or incompetent.
* FetchQuest: Amber sends Chocolat on these.
* FieryRedhead: Chocolat, who's "scary" and threatens to kick people's butts on a daily basis.
* {{Filler}}: The anime has a '''lot''' of this, probably because the manga wasn't very far along when it began. To give you an idea, the events in Episode 39 (of 51) of the anime take place in Volume 3 (of 8) of the manga. Entire characters such as Waffle and Nana were introduced just to take up time. The fact that any Waffle-centric episode is guaranteed to be filler is one reason why fans [[TheScrappy don't like her too much.]]
* GeckoEnding: Bizarrely executed. The first 5 minutes of Episode 49 bear some relation to the manga, but the rest of that episode and the last two comprise anime-original material, with the biggest change being that [[spoiler: in the manga, Vanilla becomes queen, but in the anime, Chocolat does.]]
* GenerationXerox: [[spoiler: Both Chocolat and her mother both fell in love with cold, stoic, broody ogre guys. Chocolat's dad and Pierre even look similar.]]
* GratuitousFrench: Most magic spells, magical objects, and people from the magical world have French names.
* SignificantGreenEyedRedhead: Chocolat. It's even mentioned in the opening.
--> My emerald eyes are aimed at you!
* HarmlessFreezing: Then again, it's magical freezing, so the laws of physics need not apply.
* TheHighQueen: Queen Candy.
* ILoveYouBecauseICantControlYou: Part of why Chocolat is obsessed with capturing Pierre's heart is because he's so hard to get.
* InvisibleToNormals: Humans can't see witches using their magic.
* JapanesePronouns: Saule has issues with these when while magically disguised as an attractive woman.
* JustFriends: Chocolat and her male school friend, Mimura.
* LeeroyJenkins: Chocolat does this quite a lot. Most notably, when she and Pierre become trapped in a cave with a giant spider that ''can take things out of existence'', she decides ignoring Pierre's plan and winging it is a good idea.
* LethalChef: Waffle. Chocolat too, although we never see any evidence of it.
* LevelAte: The Magical World is of the Type B variety. It's not ''completely'' made of food, though some objects like clouds are. The people, like Chocolat, Vanilla, and Queen Candy, are named after food and some places also have food names.
* LovelyAngels: Vanilla and Chocolat.
* LukeIAmYourFather: [[spoiler: Chocolat's father is GlacÚ, leader of the ogres.]]
* LuminescentBlush: [[TheStoic Pierre]] of all people gets one when Chocolat says he looks [[AttractiveBentGender cute in a skirt]].
* MagicWand: Chocolat and Vanilla both use these to cast magic. In the manga they have to buy their wands and spells with the hearts they've earned, but in the anime they're given them before leaving for the Human World.
* MagicalGirl: Of the CuteWitch variety.
* MagicalGirlQueenlinessTest: Why Chocolat and Vanilla are sent to the Human World to capture hearts.
* MissingMom: Chocolat's mother, Cinnamon, died when Chocolat was little. [[spoiler: That's what everyone thinks anyway. In actuality she's been turned into a cat.]]
* MostWritersAreAdults: Ten-year-olds dating and having boyfriends/girlfriends is treated as the norm, to the point that it's all they seem to think about. Granted, some kids discover the opposite gender at that age, but ''still''.
* NeverMessWithGranny: Waffle's Nana's magic has random success rates most of the time, but not when it comes to protecting Waffle.
* NoGuyWantsAnAmazon: The earlier chapters of the manga were rather insistent with this, to the point of being {{Anvilicious}}.
** Conversely in the magical world, it seems that ''all'' guys want an Amazon.
* OnTheNextEpisodeOfCatchPhrase: "''If you don't watch, I'll whup your butt!''" ~or some variation of it. Particularly when Chocolat's grandfather visits: "If I'm not careful, I might get ''my'' butt whupped!" or "This time, it's ''your'' butt on the whupping block, Gramps!"
* PlotCoupon: The hearts that Chocolat and Vanilla collect from humans. However, the act of collecting them has some bearing on the plot and character interactions. Taking someone's heart means they lose the emotions associated with the heart's color. At one point, Chocolat even decides not to take a heart because of this effect.
* PortmanteauSeriesNickname: ''S[[superscript:2]]R'' or ''Sugar[[superscript:2]] Rune''
** In the anime, "S[[superscript:2]]R" is engraved on Chocolat's pendant, the fortune telling book, and even the sign on the factory where hearts are converted into energy.
* PrecociousCrush: Akira's four-year-old cousin gets a crush on Chocolat and ends up providing her with a rare ''red'' heart.
* PublicDomainArtifact: the Mandragora plants.
* [[ReallySevenHundredYearsOld Really 6000 Years Old]]: Robin. Also Amber, who's the oldest witch around but looks to be about Chocolat's age.
* RedHeadedHero: Chocolat. (Though she's more a brunette in the manga.)
* SchoolNewspaperNewsHound: Akira.
* SexyMentor: "Rockin" Robin, a rockstar witch with a huge female fanbase.
* ShoutOut: To various video games and other media, although these lines could also be attributed to [[{{Fansub}} fansubber]] [[GagSub shenanigans:]]
** [[Franchise/MetalGear "Snake, do you copy?"]]
** [[VideoGame/StarFox "Can't let you do that!"]] and "I cannot allow you to go any further."
** [[VideoGame/ResidentEvil "What? What ''is'' this?"]]
** [[StarWars "There is no conflict."]]
** [[Fanfic.DoomRepercussionsOfEvil "No, you are the cowards."]]
* SpellMyNameWithAnS: The officially translated manga and the {{fansub}}s that adhered to its naming conventions spell two characters' names as "Woo" and "Soul." However, other official sources state that they should be "Houx" and "Saule," which are French plant names.
*** In later episodes, "Amber" (Del Rey) vs. "Ombre" (fansubs)
* SurpriseIncest: [[spoiler: Fortunately subverted. When Chocolat finds out who her father is, she worries that she and Pierre might be siblings, but later it turns out that he's not related to GlacÚ by blood.]]
* ThePowerOfFriendship
* ThePowerOfLove
* ThoseTwoGuys: Woo and Soul.
* TomboyAndGirlyGirl: A defining trait of the Chocolat/Vanilla character dynamic.
** Although Chocolat's tomboyishness is in question. She's tough and likes sports, but when she's not in school uniform she's usually wearing pink and is just as likely to get excited about cute clothes as Vanilla is.
* TransformationSequence: Averted in the manga, where the girls can always do magic, but played painfully straight in the anime. Any sort of magic whatsoever, including capturing hearts, requires transforming into their witch form. It gets distracting fast. Confusingly enough, Vanilla and Chocolat are the only ones this rule seems to apply to. No other witch has to transform before performing magic.
* TransformationTrinket: The role of the Queen Candidates pendants in the anime.
* VerbalTic: Blanca's "chu" (mouse squeak) and Duke's "kero" (frog ribbit).
* WhatKindOfLamePowerIsHeartAnyway: Subverted, in that the hearts extracted from humans not only serve as [[ScoringPoints points]] in the Queen selection test, but also as a currency and an energy source in the Magical World.
* WitchSpecies: Witches look like ordinary humans, but are almost a seperate species entirely. They have pointed ears (which no one ever seems to notice), tiny fangs, and their magic is a genetic trait.
* YouGottaHaveBlueHair: Robin's hair is purple (and probably natural).
* [[YoungerThanTheyLook Younger Than They Look]]/[[WiseBeyondTheirYears Wise Beyond Their Years]]: These girls are ''ten years old?''
** Pierre, too. Being an Ogre Prince could account for his maturity, but he still doesn't look close to being fourteen. It can make his relationship with Chocolat look squicky to some.
** To make things more bizarre, sometimes the characters still ''act'' like kids. Any time an elementary-aged character talks about playing, you might find yourself thinking "aren't you a little old for that?" before remembering they're actually not.
* ZettaiRyouiki: The stockings in Chocolat's witch outfit qualify her for this.
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