[[quoteright:313:http://static.tvtropes.org/pmwiki/pub/images/is_pureposter.jpg]]
''I"s'' is a manga series by ''Manga/VideoGirlAi'' creator MasakazuKatsura.

Ichitaka Seto is a normal Japanese high school student. His one hang-up is that due to a particularly nasty rejection by a girl when he was younger, he can't properly show his affection to anyone he's interested in. Naturally, he's crushing hard on Iori Yoshizuki, a classmate in the drama club that has found a sudden increase in popularity after posing in a swimsuit for a magazine spread.

Despite the seemingly impossible divide, Ichitaka lucks out when he and Iori are appointed to do a skit to welcome incoming students to their school. But his own nature, in addition to his friend Yasumasa Teratani's sometime's ill-advised help, inevitably trip him up. Matters aren't helped any when an old friend of his, Itsuki Akiba, shows up and starts crashing at his place.

The series' name has multiple meanings - it refers to the main characters' initials, but also to ''ai'', Japanese for both "love" and "sorrow". Also, the title is supposed to have two apostrophes (to represent the multiple "I" people), but it's usually written with a quote mark (in part for simplicity and in part because it would mess with wikis like this one).

Running for fifteen volumes, it has been adapted to anime twice, and has made a surprise appearance in ''[[JumpSuperStars Jump Ultimate Stars]]''.

With its vividly rich graphics, adorable characters, and unexpectedly gripping story, I"s easily qualifies as one of the better manga/anime [[NeedsMoreLove that you probably aren't reading/watching]].

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''Manga/{{Is}}'' has examples of:

* AbhorrentAdmirer: Iori has a legion of these. It goes from the ultra-jealous JerkAss in her class (later ditched from the true companions), to the rapist type.
* AbortedDeclarationOfLove - Too many instances to count. They range from an unexpected event interrupting, or someone losing their nerve at the last minute.
* AbsenceMakesTheHeartGoYonder - Ichitaka
* AccidentalPervert - Ichitaka, though it's not ''always'' an accident (although getting caught isn't his plan).
* AirplaneOfLove - In the two-part OVA.
* AllJustADream - [[spoiler: Subversion - first, it looks pretty convincingly that all the preceding 141 chapters have been this, save for like the first half of the first chapter, until things go wonky and Ichitaka realizes his ChristmasMiracle (of getting a chance to redo his romance with Iori from the start) was the ''real'' dream]]
* AllLoveIsUnrequited - Until the finale, nobody seems to be able to keep a healthy and stable relationship (although it's left ambiguous as to whether Jun and Mr. Higemi get together).
* AllMenArePerverts: Aside from Jun, all teenage males in I''s who are around for at least three panels probably are going to make some sort of lewd comment about females.
** And the worst ones are would-be rapists.
* AngstComa
* ArtEvolution: Overlaps with the CharacterDevelopment. The appearance of the protagonists in [[http://manga.animea.net/i-s-chapter-140-page-19.html later chapters]] is quite different from [[http://manga.animea.net/i-s-chapter-1-page-43.html the beginning]].
** Basically, ''I"s'' is where Katsura's art style changed from ''Video Girl Ai'' to ''Zetman''.
* AttentionDeficitOohShiny: Ichitaka's imagination runs wild at many, many points in the story.
* AttractivenessIsolation - the ''only possible'' explanation for why Iori is not once seen to date anyone during high school.
** Well that plus [[spoiler: she's had a crush on Seto for as long as he's had one on her.]]
* AuthorAppeal - Katsura is a big ''Franchise/{{Batman}}'' fan, and the series is littered with references to it.
* AuthorAvatar - There are hints that the author is speaking through Itsuki in the final scene.
* BadassLongcoat - Would you believe that it's the openly gay ShrinkingViolet Jun?
* BeachEpisode - 2 in the manga.
* BelligerentSexualTension: The Ichitaka/Itsuki pairing ''might'' have worked if they weren't so busy being complete jerks to each other.
* BetaCouple - Teratani and Yuka.
** Their relationship also serves as a perfect mirror to Ichitaka and Iori: When I/I are feeling awkward at the beginning, Teratani and Yuka are already getting alone fine. During Christmas, while [[spoiler: Ichitaka and Iori ''finally'' become a couple, Teratani rejects Yuka.]] Only at the ending both couples are doing well.
* BettyAndVeronica - Iori is the Betty, and the other I girls take turns being Veronica.
* BewareTheNiceOnes - Openly gay-or-bi, ShrinkingViolet Koshinae. Do '''''not''''' [[BerserkButton seriously endanger his friends]]. If you do, cue CurbStompBattle.
* BigDamnHeroes - [[spoiler: Ichitaka valiantly tries to save Iori from being assaulted on three occasions. For the second rescue, Ichitaka owns the moment in the manga. In the anime, it is Teratani who saves the day]].
** Given the intensity of the 2nd rescue scene, don't feel silly if you cheer a little [[spoiler: when Teratani shows up with the cavalry]].
* {{Blond Guys are Evil}} - The Marionette King has stalking, death threats, and kidnapping under his belt. Also Izumi's ex-boyfriend, to a much lesser extent.
* BoyMeetsGirl
* BreakTheCutie - None of the characters are actually broken in I''s, but they do suffer some damage. Here is a tally.
** Iori's rehearsal regime is designed to break her on the theory that it will make her a better actor.
** Itsuki when she realizes she'll never have Ichitaka's heart.
** Aiko when her boyfriend dumps her.
** Iori when [[spoiler: she is almost raped for the second time. It is amazing she didn't need therapy by the end of the story!]].
* CanNotSpitItOut - Ichitaka has this problem due to being rejected ''once'' in middle school. [[spoiler: Iori has the same problem, but in her case, it's due to thinking that Ichitaka was in love with Itsuki.]]
** There are a ''lot'' of indications that Koshinae has this for Seto in a bad way. Since Koshinae knows that Seto is very much ''not'' gay, would never return his affection and any confession would likely freak Seto out to the point that Koshinae would lose the friendship he does have with Seto, he [[IWantMyBelovedToBeHappy instead does his best]] to be TheMatchmaker between Seto and Iori.
* CasanovaWannabe - Teratani (and it's implied that all his male relatives are as well).
* CensorSteam - At the request of the artist, more was added to the earlier volumes to ensure an American release.
* CharacterDevelopment - Loads and loads and ''loads''. By the end of the series, everyone has ''noticeably'' grown up from their initial introductions not only physically, but also emotionally. Dramatic enough that when you get to the flashback event at the end of the series you will be absolutely shocked when you realize how far everyone has come and how naturally it progressed that you never noticed.
* CherryBlossoms - very beautifully used.
* ChildhoodMarriagePromise - Ichitaka and Itsuki.
* ChristmasMiracle: Referred to several times thereafter, but can't really be explained as well as an excerpt would demonstrate it, so...
-->[[spoiler: '''Ichitaka''': "I didn't even get to confess..."]]
-->[[spoiler: '''Iori''': "... who were you going to confess to?"]]
-->[[spoiler: ''(A beat.)'']]
-->[[spoiler: '''Ichitaka''': "To you..."]] '''(internally)''' "I did it!"
-->[[spoiler: ''(A beat. Iori stares back. The train stops, and she silently walks off.)'']]
-->[[spoiler: '''Ichitaka (internal)''': "No... no way... no way... That's reality... it was too quick... the way it ended... now we won't be able to talk to each other... and university... should I keep aiming for the same one? Or just give up the whole idea... whatever I do doesn't matter..." ''(tearing up)'' "It won't do any good..."]]
-->[[spoiler: ''(Ichitaka looks up. Iori has walked back on the train. They look at each other.)'']]
-->[[spoiler: '''Both''': ...]]
-->[[spoiler: '''Both''': ...]]
-->[[spoiler: '''Both''': ...]]
-->[[spoiler: '''Iori''': "I thought... it was one-sided]]...
* CleaningUpRomanticLooseEnds - Somewhat subverted: [[spoiler: while Itsuki sends a video from America revealing that she's fallen in love with someone, Izumi and Aiko both are single at the end.]]
* ClingyJealousGirl - Izumi for Ichitaka.
* ComingOfAgeStory - Duh.
* ConverseWithTheUnconscious - [[spoiler: Iori to Ichitaka in the finale.]]
* ConvenientComa
* CompressedAdaptation - I"s Pure takes dozens of chapters of manga and compresses them into 6 OVA episodes. In the process, a few characters get cut out completely, among other things.
* DaydreamSurprise: A running gag for Ichitaka.
* DeclarationOfProtection - [[spoiler: "'''I will protect Iori-chan for my entire life!'''"]]
* DistressedDamsel - [[spoiler: Iori, twice, is almost raped.]]
** Itsuki in the 2 part OVA.
* EveryoneCallsHimBarkeep - The Marionette King.
* FallingInLoveMontage
* FalseStart - for ''many'' 10 yard penalties.
* {{Fanservice}} - PG-13 doesn't begin to cover it.
* FirstGirlWins - Guess who.
* FirstKiss
* FullyClothedNudity - Itsuki uses this while posing for some art students. Ichitaka freaks out because he thinks she ''is'' naked.
* GenkiGirl - Itsuki, Izumi, and Nami sometimes come across this way.
* GirlNextDoor - Itsuki and literally Aiko.
* TheGlomp - Itsuki & Izumi both do this to Ichitaka. Iori is not above it, [[http://manga.animea.net/i-s-chapter-98-page-16.html either.]]
* {{Gonk}} - The entire Teratani family.
* HappyEnding
* HardDrinkingPartyGirl - Nami is clearly a this trope in-training.
* HighSchoolSweethearts
* HoldingHands - The Final Scene.
* HotSpringsEpisode
* IgnoreTheFanservice - Ichitaka with Izumi.
* INeverGotAnyLetters - Ichitaka agonizes that Iori may have forgotten about him while she is working on her theatre career because he never hears from her. [[spoiler: Her agent encouraged/convinced her to write letters instead of calling, and is tossing all her letters into storage instead of mailing them.]]
* InNameOnly - The first OVA, ''From I"s'', has almost nothing to do with the source material. The story is anime-original, it almost completely ignores Iori in favor of a childhood friend of Ichitaka and Itsuki's, changes the character designs to the point that they look like they're from a different series, and [[spoiler: features supernatural elements that are completely absent in the manga]].
* IWantMyBelovedToBeHappy - Ichitaka often takes this stance towards Iori [[spoiler: One of his biggest issues is that he's very bad at telling what actually would make her happy.]]
** Also Itsuki, to the point that she is [[PutOnABus Sent To America]] to get her out of the way.
** There are a lot of indications that Koshinae also has a crush on Seto. Since he knows his affection would never be returned, he does his best to get and keep Seto and Iori together.
* IUhYouToo - [[spoiler: Iori's reaction to Ichitaka's confession.]]
* LastMinuteHookup - Teratani and Yuka
* LeaveTheTwoLovebirdsAlone
* LethalChef - Itsuki is a slightly more mundane version; among other things, her scrambled eggs come out charcoal-like.
* LikeBrotherAndSister - [[DeconstructedTrope Deconstructed]] with Ichitaka and Itsuki's relationship (He feels this way towards her while she nurses romantic feelings for him; when he finally starts to question if he does like her romantically, she realizes that he does feel that way and is just confused, and she gets over him.)
* LoveAtFirstSight - Ichitaka when he first saw Iori.
* LoveConfession
* LoveHotels
* LoveHurts
* LoveMakesYouDumb - Ichitaka. You IDIOT!
* LoveMartyr - [[spoiler: Ichitaka breaks up with Iori because he doesn't want to be in the way of her dream to be an actress]]
** Jun arguably is also this for Ichitaka.
* LoveTriangle - Ichitaka with Iori and pick a girl who's name starts with an "I" (or sounds like it in Aiko's case).
* LoveYouAndEverybody - Iori responds to Ichitaka this way on Christmas Eve in the karaoke bar.
* MagicSkirt - ''completely'' averted at every opportunity possible.
* MaleGaze - taken to a level that almost qualifies as an art form.
* MsFanservice - About the only girl who doesn't fill this role is Aiko. Mind you, much of the fanservice is a la Ichitaka's ''active'' imagination.
** Nami serves as the in-universe example.
* ManipulativeBastard - Pretty much everyone who gets involved with Iori professionally, with her agent and her director most prominent.
* TheMatchmaker - Teratani is obsessed with this, to the extent that he completely ignores the one girl actually interested in him. Nami also does this for Iori.
** In the end, Nami ''literally'' shoves Yuuka's face against Teratini's [[BelligerentSexualTension so they will kiss already.]]
* MistakenForCheating - [[spoiler: Iori at one point is worried that Ichitaka is cheating on her with Aiko]].
* MomentKiller - Ichitaka is like a magnet for these.
* MoodWhiplash - Whenever the Marionette King shows up, this romantic comedy jarringly becomes a suspense thriller [[spoiler: with the rather disturbing attempted rape scene(s) of 16 year old Iori]].
** Then [[spoiler: again, with The Marrionette King during the final chapters, when it takes a 5-page divergence from romantic dramedy to channeling the soul of HajimeNoIppo when Ichitaka breaks said King's kneecap and probably jaw in order to save Iori]].
* NoGuyWantsToBeChased - Izumi ''aggressively'' pursues Ichitaka. Itsuki to a lesser extent.
* ObliviousToLove - Ichitaka to Itsuki crush. Also, [[spoiler: Ichitaka and Iori to each others' crushes]].
* OfficialCouple: [[spoiler: Ichitaka and Iori]].
* {{Pantyshot}} - Way too many to count.
* PleasePutSomeClothesOn - Ichitaka to Izumi.
* PutOnABus - Itsuki.
* RapeAsDrama - [[spoiler: Iori is twice nearly raped]].
** In the 2 Part OVA, both Itsuki and Iori are targets of this.
* RescueRomance - Ichitaka's best moments generally involve him stepping in on Iori's behalf when she's having some sort of problem.
* RomanticFalseLead - [[spoiler: It's revealed that Iori sees Itsuki this way]].
* SceneryPorn - Aside from the lovely ladies we mean.
** The Three Gates Shrine
** The Christmas Tree
* SecondActBreakup
* SecondLove - Ichitaka had a crush on a girl in the 6th grade before he met Iori.
* SecretRelationship
* SheIsNotMyGirlfriend
* ShowerScene
* SlasherSmile - [[http://www.mangareader.net/1580-49082-14/is/chapter-48.html The]] [[http://www.mangareader.net/1580-49083-5/is/chapter-49.html Marionette]] [[http://www.mangareader.net/1580-49175-9/is/chapter-141.html King.]]
* SnowMeansLove
* SoBeautifulItsACurse - Most of Iori's problems are inextricably linked to her being a first class super hottie.
* StalkerWithACrush - The Marionette King.
** Possibly Koshinae for Seto in a very benign version. Seto even {{Lampshades}} it a couple times, thinking how Koshinae often suddenly appears "like a ninja" when Seto is upset, depressed and/or wishing he had someone to talk to.
* StatusQuoIsGod - [[spoiler: for like 10 freakin manga volumes Ichitaka just can't spit it out that he loves Iori!]].
* StraightGay - Jun.
* StoodUp
* TechnicalPacifist - Jun.
* ThemeNaming - All of the romantic entanglements involve someone with the first initial "I", with the exception of Aiko (and then, the first part of her name is pronounced like the letter).
* ThereIsOnlyOneBed
* TookALevelInBadass - Both Ichitaka and Teratani whenever Iori is in trouble.
** By the end of the story, ''everyone'' has gone through badass level-grinding, as the flashback allows to compare.
* TrainStationGoodbye - Averted thank goodness.
* TrueCompanions - Ichitaka, Iori, Teratani, Yuka, and Nami tend to hang and help each other out whenever they have free time.
** Koshinae soon joins as well.
* {{Tsundere}} - Itsuki, Izumi, and Nami.
* TwiceShy - I''s is built on this trope.
* {{Underboobs}}
* UnluckyChildhoodFriend - Itsuki of course.
* UnwantedHarem - well, not always unwanted.
* {{Uke}} - Jun, in a milder sense.
* WeaknessTurnsHerOn
* WillTheyOrWontThey
* WildTeenParty
* YamatoNadeshiko - Iori. Despite her MsFanservice looks and her fame, she remains a kind and polite japanese school girl. At one point she wore a very formal kimono, and looked pretty good in it.
* ZettaiRyouiki - Part of the school uniform.
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