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[[caption-width:308:Well, [[{{Smallville}} one of them]] is Just Friends, anyway.]]
->''Over and over and over again''
->''You say that we're just friends''
->''Forget the implications''
->''Infatuations end''
->''Felt so easy''
->''Why's it hard?''
->--'''''Wilco''''', "We're just friends"
--> "No man can be friends with a woman that he finds attractive. He always wants to have sex with her."
->-- "Harry" (Billy Crystal), ''When Harry met Sally''
Teasing at a romantic relationship between two platonic friends. The central driving force of many whole series, or an undercurrent to a main plot. The force with which the two deny any feelings is always inversely proportional to the truth.
A tease used commonly in [[SitCom SitComs]] and dramas with single characters as principals. (''{{Friends}}'' drove this one into the ground repeatedly.) The RelationshipUpgrade is used as a major plot point for a season CliffHanger or [[GrandFinale series finale]]. An easy way to generate tension.
This particular mode is ridiculed by ''KimPossible'' and her platonic pal Ron in the show's third season, in a bit of LampshadeHanging that foreshadows the predictable end to the (at the time) series-capping TV movie. The two watch a weepy teen drama called "Agony County":
->'''Ron:''' Oh, please! Are they still teasing that Charity and Danny are gonna get together?
->'''Kim:''' Like that's ever gonna happen! It would end the series.
Compare LikeBrotherAndSister. See also: WillTheyOrWontThey, SheIsNotMyGirlfriend, EveryoneCanSeeIt, HeterosexualLifePartners.
TheStraightWillAndGrace really ''are'' just friends.
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