->''"Hey! Let me tell you something. I just got this show/movie/book, and it's'' '''''awesome'''!'' ''You'll totally love it! It's got action and adventure and comedy and romance and it's really mature without ever losing its sense of fun. It's like it was made for you! I can't believe you haven't seen it yet! ...hey, where are you going?"''

Recommendations are strange things. If one person thinks you'd like something, you'll probably rush and check it out. Even if they're wrong, it can't be that bad, right?

Why is it that when ''twenty'' people say you'd like something, you'll just keep putting it off more and more?

This, my friends, is HypeAversion: the specific avoidance of a work mainly because of how much you're told you'll like it.

There's a number of reasons for why this happens: Maybe it's a genre you're not so keen on. Maybe you're afraid that it's popular because it appeals to the LowestCommonDenominator. Maybe you're afraid that you won't enjoy it, and will have to deal with the fact that people you thought you knew don't really share your tastes. Maybe it's how, as more people and the HollywoodHypeMachine recommend something, the probability of meeting someone [[FanDumb disconcertingly obsessed with it]] approaches one. Maybe the fandom in general has a certain level of {{squick}} to it that makes you a little uncomfortable. Maybe it's become a strange sort of anti-establishment pride that you refuse to check out something so many have liked. Bonus points if they express shock at how you've ''not'' seen it and peer-pressure you so much that you feel your independent thinking is getting seriously threatened. Maybe you're afraid that you'll like it ''too'' much, thus losing interest in what you previously enjoyed more. Maybe you feel you're not worthy. Maybe you're just that stubborn. It could also be because of this little thing called [[http://en.wikipedia.org/wiki/Reverse_psychology Reverse Psychology...]]

In any case, you might realize that yep, it's as great as everyone says... or at least not so bad that you'd be offended that people thought you would like it. On the other hand, you might end up a little [[HypeBacklash let down]] -- given all the hype, shouldn't ''FinalFantasyVII'' really be able to cure cancer, impotence or chronic bedwetting, give a determined, suicidal-averting reason to go on living, and guarantee one an automatic gate pass for Heaven?

Anything billed as the next incarnation of a popular work ''will'' get this.

Can lead to ComplainingAboutShowsYouDontWatch if the aversion goes far enough.

Contrast HypeBacklash, where the hype doesn't prevent you from watching, but taints your reaction when you do. See BileFascination for the exact opposite of this trope. Related to the HollywoodHypeMachine, which starts the ball rolling for more mainstream successful ones.

Please note that this page is not meant to be a personal blog for things you are avoiding because you think it's overrated. If you would like to do that then there is a [[TroperTales/HypeBacklash Troper Tales]] page for you to do that; this page discusses the general tendency for certain properties to suffer HypeAversion, whereas that page is where you can talk about personal experiences of this trope.

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!!Examples:
[[foldercontrol]]

[[folder:Anime & Manga]]
* {{Anime}} as a medium experienced this in the late 90s, as the fandom exploded. This was especially prevalent after the success of ''{{Pokemon}}'', which turned many people away from the "smarter, more adult series, even as that same success made it easier for those series to be imported, and the Hype Aversion still continues to this day. Also, the same "smarter, more adult series" get HypeAversion for [[TrueArtIsAngsty their own reasons.]]
* ''SuzumiyaHaruhiNoYuutsu'' absolutely ''exploded'' after only two or three episodes had been aired. It is physically impossible for any show on the planet to be as amazingly brilliant as the initial hype insisted ''SuzumiyaHaruhi'' was. The fact that the show is actually not that original (one of it's big selling points) does not help.
** Possibly as a result of this, ''any'' KyotoAnimation production is soon subject to HypeAversion, even if it has nothing to do with ''Haruhi''. ''LuckyStar'' suffered especially, as it shares many aspects of ''Haruhi'' -- the DancingTheme, the high-quality animation, AyaHirano as the main character and a ''ton'' of ''Haruhi'' {{Shout Out}}s -- yet has a completely different tone, subject and art style, which also put off the ''Haruhi'' fans that expected more of the same.
* ''DeathNote'', another top anime of 2006. This was partly caused by all the fanboys who postulated its superiority over ''CodeGeass'', the third top show of '06, with similarly [[ThirtyXanatosPileup intellectual]] approach to plot.
** There's also the fact that it's plot is mostly copied from the fourth part of ''JoJosBizarreAdventure'' with "Magic Notebook" replacing "Magic Exploding Powers."
* Which brings us ''CodeGeass'', a once-in-a-lifetime show, or ''DeathNote'' with mechas.
* ''NeonGenesisEvangelion'' suffered from this both upon its initial popularity and with the wave of spinoff media that accompanied its tenth anniversary.
* ''AxisPowersHetalia'', bane of 4chan's /cm/ and Livejournal multifandom games.
* ''TengenToppaGurrenLagann'', which, according to some fans, would seem to be a divinely inspired life-changing experience.
* ''{{Naruto}}'' suffers from this, possibly due to being placed into the AnimationAgeGhetto. Many people subconsciously associate the Cartoon Network preteen fanbase screaming "BELIEVE IT" and making misspelled posts with screen names like "Sakura39869395392" and actively refuse to watch the show.
**In fact, a similar phenomenon occurs with many other Anime that's been broadcast on television. If a fanbase for a particular series becomes annoying (for example, if it is overrun with young fans, enjoys arguing amongst itself, or has some other annoying habit), the less likely a person will want to actually check out the series.
*** Though that's usually almost as much a ItsPopularNowItSucks thing.
****Interestingly, general concensus is that Naruto's quality has been steadily declining since ''Shippuden'' shifted focus onto [[Main/TheScrappy Sasuke]].
[[/folder]]


[[folder:CardGames]]
* The Elemental Heroes from ''{{Yu-Gi-Oh}}!'', while a perfectly serviceable card archetype, are experiencing this due to Konami's insistence on shoehorning them into ''every single set'', apparently due to [[PanderingToTheBase the popularity of the character who plays them in the series]]. More people would probably play them if they didn't crowd out every other strategy.
[[/folder]]

[[folder:ComicBooks]]
* [[WolverinePublicity Wolverine]].
* Anything claimed to be a GenreTurningPoint: ''{{Watchmen}}'' and ''TheDarkKnightReturns'' especially.
[[/folder]]

[[folder:Computer Programs]]
* [[http://en.wikipedia.org/wiki/TeX TeX]]/[[http://en.wikipedia.org/wiki/LaTeX LaTeX]], a typesetting system used by scientists and other real men.
** That isn't so much hype aversion as [=TeX/LaTeX=] being so incredibly poorly documented and arcane that learning how to use them is not usually worth the effort for anything other than typesetting mathematical equations.
* Innumerable programmers forgo learning languages like Java or C#, which would be entirely appropriate for their particular use, because they have been hyped as being easy to use. This is helped by the fact that, especially in the corporate world, programs are made "easy" for new and inexperienced users... and absolutely ''impossible'' for people at a level above that.
** On the different end of spectrum, things like Python, Haskell, Scala, all different variants of Lisp and ML, etc are often avoided just because they promise to solve some problems of more mainstream languages. Which, as we all know, is impossible and besides their fans are annoying.
** Ruby isn't there yet (thanks to it actually being pretty damn easy AND powerful,) but it's getting there.
*** Ruby, a Perlish language, it's ''damn easy'', and Python, lots cleaner, it's not? Fighting words!
*** Ruby is definitely there, especially with those fucking rails.
* In the operating system world, we have both Macintosh and Linux, which have cultivated fan communities that stand on opposite ends of the tech-savvyness scale, but are just as devoted/obnoxious/pushy as each other. Their respective communities tend to treat them as a panacea that can cure every computer ill one might have, as well as making it seem as if one must [[DrinkingTheKoolAid drink gallons of kool-aid]] in order to fully appreciate them.
* The Mozilla Firefox web browser. Considering the aggressive nature of its ad campaigns ("You're still not watching VHS... so why use an outdated browser?") and its overzealous, HiveMind-like FanDumb preaching that it is better than whatever browser you're using, most people are unable to judge it as ''an Internet browser''.
** Some sites would often force you or constantly annoy you to get Firefox, opening on a naggy "ARE YOU INSANE?! GET FIREFOX!" message ''every time'' you visit, or just downright ''blocking or barely functioning for any other browser that isn't Firefox'' until you get said browser. There are even some sites which use "It works with Firefox!" as an excuse for their instability and incompatibility with other browsers.
*** This was pre-dated by the "Best Viewed With" campaigns for Netscape, Firefox's predecessor, and Internet Explorer which tore up the internet in the 90s.
** ''{{XKCD}}'' [[http://xkcd.com/198/ on the subject]].
* Eclipse, which is supposed to solve all programming problems and support every possible language, compiler, external tool, etc. When it does not, you can always stop whatever you were working on and write your own plugin to do so. Emacs is similar in some respects but has also mysterious key bindings, Lisp everywhere and a lot less shininess than more modern tools.
[[/folder]]

[[folder:Fandom]]
* Any {{Fanfic}} with over 500 reviews or 20 chapters is usually praised as the second coming. Can lead to HypeBacklash if the reader finds the fic to be poor in quality for whatever reason.
* Any pairing that involves DieForOurShip or is proclaimed as The One True Canon: [[HarryPotter Harry/Hermione and anything involving Snape or Draco]], [[{{Bleach}} Ichigo/Rukia]], [[AvatarTheLastAirbender Zuko/Katara]] and [[GundamWing Heero/Duo]] are prime examples of this.
** The tendency for {{Yaoi Fangirl}}s/{{Yuri Fanboy}}s to champion Yaoi/Yuri as the best thing ever, is a sub-trope of this.
* All things vampire. In a way, it's kinda sick the way many tv shows, books, and movies about vampires are being targeted at teens and young women.
[[/folder]]

[[folder:Film]]
* ''TheDeparted'', after it won Best Picture at the Academy Awards -- especially if the recipient of the recommendation had already seen ''InfernalAffairs''.
* ''TheDarkKnight'', which is quite possibly the most [[TvTropesWikiDrinkingGame egregious]] example of both this and HypeBacklash. It didn't help that one of the actors died before the release ([[SarcasmMode automatically making the movie]] [[DeadArtistsAreBetter one thousand percent better]]), the critics and internet fanboys [[{{Squee}} orgasmically praising]] the movie when it [[IncrediblyLamePun came]], or that the film made quite a few [[MemeticMutation memes]].
* The films of {{Pixar}} are slowly, but surely getting there, with each one having to contend with the notion that ''it'' will be the one that shows the company has [[JumpTheShark jumped the shark]].
**It will be [[{{Cars}} Cars 2]]. Bet on it.
* ''StarWars'' -- especially after the new trilogy suffered from massive HypeBacklash.
*''TheGodfather'' trilogy.
* ''FightClub'' - the greatest 'manly' movie ever according to most magazines. So 50% of us should automatically love it. This may also apply to ''TheUsualSuspects'' and [[{{Memento}} anything]] [[DarkKnightTrilogy directed by]] ChristopherNolan.
** "We've made a movie about how great your generation are and how they don't take crap from anybody! Now like it."
* ENOUGH IS ENOUGH! [[SnakesOnAPlane I'M TIRED OF HEARING ABOUT THIS MOTHERFUCKING MOVIE ABOUT MOTHERFUCKING SNAKES ON A MOTHERFUCKING PLANE!!!!]]
* ''{{Taken}}'' Most advertised movie of 2009. Major case of {{trailers always spoil}}
* ''ThePrincessBride''
* ''{{Titanic}}'', especially after it continued its run in theaters for about a year. Dave Letterman offhandedly remarked around this time that he still hadn't seen the film.
* ''TheEnglishPatient'', a rare example of HypeAversion going fully mainstream, as it was immortalized in an episode of {{Seinfeld}}.
* OscarBait movies in general often suffer from this, as many of them don't reach wide theatrical releases until ''after'' they've received a clutch of nominations and/or wins.
* ''SlumdogMillionaire''.
* Any film by QuentinTarantino. And likely a different one depending on who you ask.
* Any classic film. ''Especially'' ''CitizenKane''.
* ''[[ThreeHundred 300]]''. It didn't help that the movie was pretty much a GOLD MINE for MemeticMutation.
* ''{{The Graduate}}'' is frequently held up as a paragon of film making and a defining film of a generation. Interestingly enough, a lot of baby boomers who come back to watch the movie in their 40s and 50s sympathize more with Mrs. Robinson than sad sack Benjamin Braddock, who many think should have just stopped moping and gotten into plastic. In fact, {{Rumor Has It}} seems to have been more or less based on this, and it was arguably the one good thing the movie had going for it.
* Any film that was adapted from a book of any form. Especially {{Watchmen}}, or any StephenKing book, or LordOfTheRings, or HarryPotter, or....
* ''{{Monty Python}}''.
* ''{{Film/Avatar}}'' - well it's not even out, and it already has sweet army of haters, who will gladly telly you just how non-photorealistic, and uncool this movie is.
[[/folder]]

[[folder:Literature]]
*''HarryPotter''
* ''TheMassCultureCritique'', a high-art manifesto published in the mid-20th century, declared that if something was popular, it ''couldn't'' be any good.
* ''HisDarkMaterials''
* The ''{{Discworld}}'' series.
* ''{{Twilight}}''. Apparently it's gotten so bad people have been attacked for not liking the series.
** ''{{Twilight}}'' is probably the only series to have a {{Hatedom}} that negatively hypes the series so much that it creates anti-HypeBacklash causing more people to read it out of spite for the hatedom adding more ranks to the FanDumb which propagates normal hype backlash and hatedom which...ad infinitum.
* In nonfiction, books like ''FastFoodNation'', ''The Omnivore's Dilemma'', and ''InDefenseOfFood'' tend to get pushed very, ''very'' hard in certain circles.
* ''LordOfTheRings''.
* ''VForVendetta''
* ''WheelOfTime'', even when some of it is hatred of the more recent books...
* Everything and anything written by StephenKing.
* Any high-brow "intellectual" literature.
** Mark Twain defined a classic as a book that ''everybody'' knew about, but no one had ever read.
[[/folder]]

[[folder:LiveActionTV]]
*''ArrestedDevelopment''
* Any production by MutantEnemy: ''BuffyTheVampireSlayer'', ''{{Angel}}'', ''{{Firefly}}'', ''{{Dollhouse}}''...
* ''{{Pushing Daisies}}''
* ''{{Lost}}'' is a great example because, of course, the show is impossible to follow if you miss so much as 30 seconds. Generally speaking, the shorter something is, the less excuse you have for escaping it.
** Spoofed in an episode of ''TheSoup'', in which a Joel [=McHale=] states that not only is the viewer missing out by not watching ''{{Lost}}'', but that now, its too late. He then proceeds to display a fast-forward clip of various aspects, plot twists, characters, [[MindScrew Mind Screws]], and ends with the suggestion to watch something "more your speed, like ''{{Freddie}}''."
** Blame ContinuityLockout for this.
* Whatever the current "sooooo much better than ''StarTrek''" sci-fi show is. Past examples include ''BabylonFive'', ''{{Andromeda}}'', ''{{Farscape}}'', and ''{{Firefly}}''; the current officeholder is ''BattlestarGalactica''. These shows tend to be (a) genuinely great, (b) [[HypeBacklash nowhere]] ''[[HypeBacklash near]]'' [[HypeBacklash as all-consumingly brilliant as their fandoms think]], and (c) constant victims of ScrewedByTheNetwork.
* The list would not be complete without some mention of ''TheSopranos'', which all critics are required to praise above all other products of human creativity in existence. A bumper film on ''SaturdayNightLive'' was made up of increasingly hyperbolic Soprano reviews, climaxing with an orgasmic cry of "Sopranos!"
** ''MadTV'' ran a similar skit about ''{{House}}''
* ''TheWire''.
* ''MadMen''. From the critical ravings about it you'd think it not only is the finest achievement in all human history and a possible cure for cancer, but anyone who may even think about not liking a show which, from what little can be gleaned from actual reports of what it contains before you watch it, is about some asshole ad executives in the 60's for any reason, is implied to be simply incapable of recognizing quality and a complete moron to boot. Maybe it would be best to not bother watching to avoid disappointment because of the hype is one line of thinking. And god help you if you see it and ''don't'' like it.
* ''DoctorWho''. Especially in the UK, where it's one of those 'National Institution' shows. Peter Davison raised an interesting point on a 40th anniversary documentary that people born from 1978-1988 didn't have their own 'Doctor' (TV movie excepted), so they might not be as endeared to the show as others older and younger are.
* ''{{Monty Python}}''.
* ''Series/{{Friday Night Lights}}'', as spoofed by DavidSpade: "Why is it every critic loves ''Friday Night Lights'', and you're still not watching? We don't get it. What are you, a moron? Don't tell me you're watching ''{{American Idol}}''. I hate to tell you, but you sound like an idiot when you talk about that show. It's for two-year-olds. Who do we have to blow to get you to watch ''Friday Night Lights''? Watch it already. Fuck you."
* {{Glee}}.
* {{Heroes}}.
* Have we mentioned [[DepartmentOfRedundancyDepartment Monty Python]]?
[[/folder]]

[[folder:Music]]
* "Stairway to Heaven" is probably the biggest musical example of this. But "Smoke on the Water" and "Freebird" are both getting there.
* LedZeppelin is perhaps the archetypal case of this in music, at least for this editor. Of course, well-meaning religious fanatic friends convincing me that it was evil Satan music helped.
* ''TheBeatles''. Yeah, they revolutionized pop music, but for some people they're ''[[ItsPopularNowItSucks just too popular to be good]]''. It's not understood how decades of people adoring them, hundreds of bands wanting to be TheNextOne of Them, imitations, homages, and covers could come about if "They're just a bunch of hyped up, pre-''N*Sync'' pretty boys who [[SeinfeldIsUnfunny didn't do anything different from what all the other druggy hippies did back then]]."
* ''The Jonas Brothers''. It doesn't help that there are legions of fangirls who worship the Jonas Brothers and despise everyone who doesn't. And, in the same vein, ''HannahMontana''.
** And, on the opposite end of the spectrum, ''[[MyChemicalRomance MCR]]'' fans. Who usually tend to hate Miley Cyrus/Jonas Brothers with the fiery passion of a thousand suns.
* ''TomWaits''.
* Anything in the ''NME'', the world's most hyperbolic music magazine, that has a tendency to gather up clusters of hot new indie bands and build them up so much that you know their music can't possibly be ''that'' good.
** Especially true during December/January, when the music press really goes OTT on 'The Bands You MUST See This Year!'.
* Animal Collective, Wavves, The Pains of Being Pure At Heart, The Gaslight Anthem, Los Campesinos!, Jay Reatard, Fleet Foxes and various other bands that Pitchfork Media heaps breathless praise on (these bands tend to be genuinely good, though).
* {{Eminem}}, who certainly has skill (and thankfully grew out of his homophobe phase), but many listeners feel he wouldn't be nearly as successful if he wasn't white, which taints the perception of non-listeners.
[[/folder]]

[[folder:Theatre]]
* ''{{Wicked}}''.
[[/folder]]

[[folder:VideoGames]]
* Pick an ''[=MMO=]''. ''Any'' [=MMO=].
** The MMO format itself.
*''GrimFandango''
* ''FinalFantasy'' gets this a lot, especially when its combined with the UnpleasableFanbase and HypeBacklash.
* So does any game billed to be the next ''Final Fantasy''. (See ''{{Xenosaga}}''.)
* The ''SuperSmashBros'' series.
* ''TeamFortress2''
* ''{{Halo}}''
** ''Halo 3'''s marketing campaign was especially ridiculous, as ''every'' product had a Halo endorsement.
* ''GrandTheftAuto [[GrandTheftAutoIV IV]]''
** And before that, [[GrandTheftAutoViceCityStories Vice City Stories]], And before that, [[GrandTheftAutoSanAndreas San Andreas]], and before that.... OK, any GTA after the [[GrandTheftAutoIII third]].
* ''{{Portal}}'', due to ItsPopularNowItSucks, MemeticMutation, the CompanionCube, the ''Still Alive'' [[EarWorm song]], highly positive reviews across the board, ZeroPunctuation ''actually praising it'', being a ''Valve'' game... really, the list could go ''on and on''.
* ''SuperMarioGalaxy'' had such an ungodly amount of hype and praise when it was first released that you were simply not allowed to deem as it anything less than TEN OUT OF TEN GAME OF THE YEAR.
** And now it's getting a sequel. Who knows if it's gonna get the same amount of hype when it's released.
* ''MassEffect''.
* ''{{Persona 3}}'' or any ''{{Persona}}'' or ''[[ShinMegamiTensei Megaten]]'' game, for the matter.
** Oh and you [[ShinMegamiTenseiII know that one where you can fight YVWH]]? Because you fight YWVH, that automatically makes it a REQUIRED GAME!!!!!
* Any game that has any controversy attached to it or wasn't released for any particular reason in any specific realm. ''Persona 2: Innocent Sin'' is a particularly prominent example.
* ''GuitarHero'' and ''RockBand'', particularly for Bemani elitists.
** Just because you like ''listening'' to AC/DC or [=QoTSA=], doesn't mean you want to play them on a computer game (or even on a real guitar for that matter)
* ''TheWorldEndsWithYou'' has quickly turned into a mixture of this and HypeBacklash, especially at GameFAQs. Expect recommendation topics to be swarmed with fans that may likely bring up the point that this is a new game that needs all possible support. Some fans might go into [[FanDumb holier than thou]] mode if ''anyone'' makes ''any'' kind of mention relating to disappointment with the game, which results in some FanHaters coming in and fanning the FlameWar.
* This troper honestly hates Dr. Wily's theme from {{Mega Man}} 2, mainly because everyone talks about how it's the best song from any Mega Man game and how Mega Man 2 has the best music, despite Mega Man 4 and Mega Man 6 having MUCH better music.
* Games on {{Facebook}}. Partly justified in that you can only see so many stories about them on your news feed before you get tired of them. Though to be fair, you can always hide news stories from specific Facebook apps, and forget they even exist.
* ''CallOfDuty: Modern Warfare 2''. Likely not helped by the media hyping it up as the biggest videogame launch ever, if not since ''GrandTheftAuto IV''. On the day of its launch, practically two thirds of the front page of videogame newsblog site Kotaku was dedicated to articles about ''Modern Warfare 2''.
* Example where the hype actually got the game cancelled: Duke Nukem Forever. The devs spent so long to try to make a game that could possibly live up to the decade of hype, the studio shut down.
[[/folder]]

[[folder:WebOriginal]]
* The ImageBoard 4chan pretty much lives off this, particularly the Video Games (/v/) and Anime (/a/) boards. A good game/anime will become very popular with 4channers, it'll get discussed a lot, and people become more and more sick of it, at which point {{troll}}s strike, talking about how horrible it is. This negative opinion influences the Anonymous contributors, until eventually it becomes genuine. ''FinalFantasyVII'' suffered to the point where even posting Tifa RuleThirtyFour gets you ridiculed.
** On that note, 4chan's own reputation precedes it, somewhat in thanks to a Fox news report that likened them with terrorists. *Footage of a van exploding*
** On the more quiet Comics & Cartoons (/co/) board it usually goes through the following stages (OrSoIHeard):
---> 1. Omg, "Show X"'s release is announced! "Show X" is win.
---> 2. Omg, "Show X"'s trailer was released today! "Show X" is fail.
---> 3. Omg, "Show X" will be finally released today! I can't wait!
---> 4. (pause)
---> 5. "Show X" was win / "Show X" was fail. Debates.
---> 6. Let's post tens of topics related to "Show X".
---> 7. We're sick of tens of topics related to "Show X".
---> 8. If I see a "Show X" topic one more time!..
---> 9. (pause)
---> 10. Hey, what's "Show X"? Is it any good? :)
* ''[[HomePage TV Tropes]]''. You gotta admit that somewhere out there, some people are getting tired of seeing links leading to this site in forums, webcomics, and various sites about the media, thinking that all of these sites are part of [[TVTropesWillRuinYourLife some campaign to assimilate everyone to a HiveMind-controlled state of Troperdom.]]
** The [[OrderOfTheStick Giant In The Playground]] forums, in particular, have pretty much had it up to here with links to this site.
** Lots of people are. The default response to a TVTropes links is "well, there goes the rest of my day"...
* The gaming forum NeoGAF tends to provoke this with regards to anything that's perceived as not having done as well as it should have commercially or with anything from producers of the preceding. It's the only place where you're likely to come away feeling that a commercial flop that received mixed reviews might be a little overrated.
* ''[[DrHorrible Doctor Horrible's Sing-Along Blog]]''.
[[/folder]]

[[folder:WesternAnimation]]
* ''AvatarTheLastAirbender''. The fact that it happens to be broadcast by {{Nickelodeon}} isn't a big help either.
* ''InvaderZim'', subject to endless praise by the fandom, and just as much FanDumb. Coincidentally enough, also broadcasted by {{Nickelodeon}}.
[[/folder]]

[[folder:Other]]
* Everything iPod.
** In fact, portable media players in general.
** In fact, Apple products in general.
** The iPhone. Getting to number 1 on Time's Top 100 Inventions list over more practical and beneficial inventions does that to products.
*Tabletop game fans seem particularly prone to this, from ''DungeonsAndDragons'' to ''{{Warhammer}}''. ''Dungeons and Dragons 4th Edition'', ''Warhammer: Age of Conflict'', and ''Warhammer 40,000: Dawn of War'' have all been met by backlashes from the established communities.
** And don't [[TheyChangedItNowItSucks get]] [[DisContinuity us]] [[BrokenBase started]] on ''{{Traveller}}''.
** Partially justified as the time, money, and expense to find people to play with and even get started on a PnP RPG is quite high. New players usually don't have that kind of resources and existing players usually have spent large amounts of all that they would like to see their purchases and energy justified as 'right'.
* Live theatre example -- at the bigger Fringe Festivals in Canada, any production by T.J. Dawe gets a lot of this.
* Any political candidate can strike you with this, should you run into a too fervent supporter. The king of this online would be Ron Paul.
* Alfa Romeo. The greatest cars in the world apparently. As they said on TopGear, "you can't be a petrolhead unless you've owned one". Okaaaay.
* Religions. We shall limit the discussion to the observation that there are not-insignificant portions of the population who find themselves turned off from various philosophical conceits, due to the [[TheFundamentalist nature]] of the personalities who speak on its behalf.
* Twitter, and most other social networking sites in the MySpace tradition. Some people speak as if they'd rather ''die'' than sign up for such a thing, even though it's free and can be a convenient way to keep up with the latest news about your favorite bands/web sites/people. It's not like you actually have to '''do''' anything...
** See what you just did there? That's called "hype," and it's the reason that we avoid your social networking sites, even if they are free.
[[/folder]]

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