http://tvtropes.org/pmwiki/pub/images/card332.jpg
[[caption-width:300:[[NotMakingThisUpDisclaimer NOT a photoshop]].]]

->'''Gnomelette:''' ''I'm on a quest to find and eat some potion.''\\
'''Colette:''' ''Eat? Are you sure you're talking about potion?''\\
'''Gnomelette:''' ''It's something that's only for adults that makes them feel good.''\\
'''Raine:''' ''It seems he really does mean potion.''
-->--''TalesOfSymphonia''

->''"...This bar is dubbed, so we're just selling 'Juice', capiche?"''
-->-- J-Diddy, ''BillyVsSNAKEMAN''

Essentially, the [[{{Bowdlerise}} censorship]] of any and all alcohol or drugs in a family-friendly work. Often, [[PragmaticAdaptation the media makes no attempt]] to disguise the effects of the intoxication/altered state, only the source. Drinks will often be changed into "fruit juice" or "coffee" (or, in truly ridiculous cases, [[YuGiOhGX ''hot]] [[DigimonAdventure sauce'']]) regardless of what we see. Solids/gases will likewise be changed into the most similar everyday object, making one wonder [[FridgeLogic how anything is tolerated]]. The effects of being drunk are often either attributed to something else (spiking drinks can be poison or sleeping potion), or a sense of being "relaxed". Too much tea, apparently, makes you so amazingly relaxed that you lose control of your legs, throw up in a corner and lose consciousness.

These days, this often happens in family films. Any use at all of real drugs or alcohol will give a film a PG-13 rating, which is ''not'' a family-friendly rating. Television shows, which are made and/or aired by companies that also make films, tend to follow this lead. Note that in some cases, this is required - U.S. law prohibits depictions of cigarettes in television programming for minors, so those will always be edited out or into something more innocent. (Oddly, the law ''only'' prohibits cigarettes - this is why Sanji from ''OnePiece'' has his cigarette airbrushed out in the American broadcast version of the Funimation dub, but Captain Smoker is allowed to keep his cigar.)

Naturally, this is so common that it's often a deliberate gag in the original version: ICantBelieveItsNotHeroin.

The name of this trope comes from the [[http://www.ani-mayhem.com/binder/binder.aspx?xmlid=card332 Frothy Mugs of Water]] card from the game of ''{{Ani-Mayhem}}''.
----
!!Examples

[[foldercontrol]]

[[folder:Anime & Manga]]
* In ''SailorMoon'', Zoicite catches Nephrite with a brandy bottle, and he says something like "You're very relaxed". In the dub, ''[[ShesAManInJapan she]]'' catches him with it and sarcastically says, "Your plan is to poison Sailor Moon's lemonade?" Both Usagi's instances of LemonWackyHello have her drinking what's obviously a ridiculously small amount of wine, which was changed into her getting "hyper" from drinking "too much juice".
** An episode unaired in the US has her walk into a bar and order cream soda. Apparently being responsible about what you order is a bad thing.
** Yes, but it's also funny.
** It was censored because she is a middle-school student going into a bar.
* ''TenchiMuyo'' also frequently had sake turned into tea. Of which Ryoko drank. And on which Ryoko got drunk. Yep. Some people just can't hold their tea.
** To be fair, this was only in the re-[[{{Bowdlerise}} bowdlerising]] of the dub done for CartoonNetwork. Note that it did get some LampshadeHanging in a sequence with Tenchi's father and grandfather:
--->'''Nobuyuki:''' ''I've brought us some *pause* ''tea''.''\\
'''Katsuhiko:''' ''Oh, that '''special''' tea.''
** An especially humorous aspect of this was that different voice actors had been brought on for some of the characters by the point the edits were done, so voices would completely change, mention tea, and change back.
* On ''YuYuHakusho'', one of fighters Yusuke battles is a man named Chu who uses Drunken Fighting and even drinks a potent brew called Ogre Juice (which is known for liver damage and causing blackouts where the drinker wakes up the next day cuddling with a big hairy prisoner in a jail cell). Of course, this is in the original. In the CartoonNetwork edit, all the drinking references were removed and Chu was rewritten as a boisterous Australian who, despite his clownish antics and erratic behavior, was a skilled fighter.
* ''{{Minami-ke}}'' has its characters drinking 'imported juice' at New Year. Doesn't even pretend to be convincing censorship, since it leads to some [[LesYay rather peculiar behavior]] on the part of one of the characters.
** And let's not forget in ''Minami-ke Okawari'', where it happens again. The crew get some suspicious-looking cans of juice for a picnic, leading to interesting results...
** This is surprisingly common in Japanese manga-to-anime adaptations when the drinkers are underage. In ''Love Hina'', there's a scene where two underage characters are in an izakaya drinking their troubles away. In the manga it's unambiguously draft beer, in the anime...big frothy mugs of oolong tea.
* One of the main characters in ''KiddyGrade'' is ReallySevenHundredYearsOld, but looks like a kid. She's often drinking grape juice, which may lead her to blush as if it was wine. This one was also in the original Japanese.
* During the Sasuke Retrieval {{arc}} of ''{{Naruto}}'', there's a bit where Lee leaves the hospital early, grabbing what he believes is his medicine so he can take it on the way to join the others. It's actually some of Tsunade's sake, and Lee winds up using secret DrunkenBoxing techniques after he gets buzzed on it. The manga translation changes it to Tsunade's "secret potion" instead -- written in [[BoldInflation bold italic]] every single time it gets mentioned, quite possibly a [[LampshadeHanging lampshading]] of the edit. (The anime refers to it as "personal elixir", which almost sounds like [[UnusualEuphemism some sort of euphemism]], as well as removing the "drunken flush" on Lee's face and calling the technique "Loopy Fist".) This is odd, because ''{{Naruto}}'' generally has a fairly liberal translation -- extreme violence, poisonings, sexual content, and adult drinking have all been left in at various points. Only underage drinking is a no-no, it seems, ''even by accident''.
** Particularly bizarre, because in the original version, at one point during Lee's drunken rage, Kimimaro wonders out loud, "Is he drunk?", prompting an angry response of "I'm underage! Children aren't supposed to drink!"
** They also erase the word "sake" written on the drunken bridge builder's bottle. In kanji.
** In the tenth uncut DVD box set, they use "sake" and "drunken fist," but mistakenly call it "elixir" the first time. As it turns out, Elixir, according to the [[http://en.wikipedia.org/wiki/Elixir wikipedia article,]] is a medicinal item (explaining partially why Tsunade would have some) usually made of 40-60% ethyl alchohol (usually vodka or grappa). Seems Jeff Nimoy managed to [[GettingCrapPastTheRadar sneak Lee some alchohol.]] Now the only issue is the stupid name of "Loopy Fist."
* [[FourKidsEntertainment 4Kids's]] {{Macekre}} of ''{{Yu-Gi-Oh}}'' turned wine into "grape juice" too. Also, consider this line: "Gorgonzola cheese, and the world's finest fruit punch." Note that Pegasus is extremely childish (having his cheese and "punch" while reading the Sunday comics for example), so drinking juice would be pretty in character for him.
** In the movie Pegasus actually admits it's wine and (in a subtle way) that he's a drunk ("No more spritzers before bed!").
** ''{{Yu-Gi-Oh GX}}'' has sake changed into ''hot sauce''. The related "Drunken" monsters ended up becoming "Dizzy" monsters, as a result... how does one get dizzy off of ''hot sauce''?! This really gets crazy when they mention that hot sauce causes a ''hangover.'' [[LampshadeHanging Lampshaded]] repeatedly. One possible [[LampshadeHanging lampshade]] happened shortly after in the series, when one of the main characters (obviously under the drinking age) actually ''does'' attempt to drown his sorrows in hot sauce after a brief but unfortunate encounter with a g...er, [[CakeEater woman]].
** Later on, a one-shot pro duelist uses a Wine deck, and while the names of cards are changed to less ridiculous titles ("Wine Token" becomes "Crimson Token", for example), the glass of wine he's holding is colored to look like orange juice.
** Surprisingly, when the games that the monster Intoxicated Bug of the Ice Boundary were translated to English, its name wasn't altered. Either Konami is being more lax in their demands for censorship (they ''did'' let [[GettingCrapPastTheRadar a monster called Ill Blud get through]], after all), or "Intoxicated" just isn't a strong enough euphemism for "drunken" for them to change it.
* ''[[UchuuSenkanYamato Star Blazers]]'' had the doctor constantly soused on ''spring water''. Given the context, though, it might as well count as {{Woolseyism}}.
* ''SamuraiPizzaCats'' had Guru Lou's drunken behaviour explained as the effects of MSG in the food he was eating.
* A ''{{Digimon}}'' episode had a villain (a monster alcoholic Salaryman) getting drunk off bottles of soda. "The bubbles go straight to his head." Also, Cody's grandfather seems to be a two-fisted ''prune juice'' drinker.
** Another ''Digimon'' episode featured Wizardmon bribing Demidevimon with "a bottle of green chili sauce".
** In yet ''another'' episode, Mummymon is cooking. He comments, while slopping what's clearly vast amounts of red wine into a pot, that he's adding "Just a dash of vinegar."
** And in yet another episode, a Digimon based on the mythical Orochi (who was defeated through drunkenness) constantly demands vats of milkshakes. Additionally, his "Sake Breath" attack is dubbed as "Inferno Blast".
** [[DigimonTamers Tamers]] had its own instance where a guy is being helped off the subway by a man telling him that he should know not to eat the sandwiches in the vending machines.
*** That one, I could believe. Some people who get mild food poisoning (such as from "off" sandwiches) can display symptoms very similar to intoxication or hangover.
* In the 4Kids dub of ''OnePiece'', Sanji is seen with a ''lollipop'' instead of a cigarette. This has cropped up elsewhere. The broadcast version of the Funimation dub just removes it entirely (which is a lot easier when it's one of the only edits).
** This was actually lampshaded ''in'' the 4Kids dub. When "Zolo" stole Sanji's lollipop (actually a recolored version of something he was using to sharpen his sword), he says "I want to find out what it is he's always slurping". Jokes about nicotine lollipops have been made by the fandom, so this might be similar to when they broke out the Abridged Series-esque humor for their ''{{Yu-Gi-Oh GX}}'' dub.
** Also, in a restaurant scene, a drink referred to as "grape juice" is then described in exactly the same way as a bottle of wine would be, even down to the year and vineyard name.
** In an early episode, alcohol is simply referred to as "the ''strong'' stuff", while in another dub, Nami claimed Buggy and his crew "passed out from acid indigestion".
** In the Spanish sub, alcohol is at least once called "jugo de poder" (Power Juice), which actually sounds more like an euphemism for the real thing.
** During Usopp's fight with Chu, he throws a bottle of sake at him and then shatters it with his slingshot. A short time later, he fires a Flame Star at Chu, which ignites the alcohol on him and sets him on fire, forcing him to run to a rice paddy, where he beat him unconscious with a hammer- like in many of his fights, his seemingly useless move helped guarantee his victory. In the 4kids dub, he throws '''soda''' at him, and its role in his strategy is never mentioned.
** In the Baratie arc, Fullbody tries to use his sense of smell to guess the brand of the wine and impress his date. In the 4kids dub, it's grape juice.
** [[MemeticMutation Easy on the bug juice, Doc! it's loded with sugar!]]
** Then when the (far better) Funimation dub came to the flashback episode about Luffy's past, Shanks and his pirates are drinking lots of sake and rum. Also, when Shanks offers kid Luffy some juice and Luffy drinks it, he turns around and exclaims "I don't know one pirate who drinks ''juice''!" Maybe a TakeThat, but probably not, as the exact same joke was in the original version.
** But the crowner in the series is the InspectorJavert Commodore. [[MeaningfulName Commodore]] [[strike:[[MeaningfulName Smoker]]]] ''Chaser'' had his '''name''' changed, because clearly smoke comes from nowhere except tobacco. Further more, the [[SmokingIsCool incredibly ''bad-ass'']] [[DualWielding two cigars]] he constantly smokes have been digitally erased, but the smoke and his incessantly open mouth have been left intact. They rather conveniently called this a side effect of his abilities.
* In ''[[strike:AzumangaDaioh]]'' Japan, the loanword "juice" is a catch-all to describe a variety of flavored drinks, whether they contain actual fruit juice or not. "Ahh... dear Koyomi, buy some juice, will you?" precedes her purchase of milk tea. In another episode, Yomi is going for juice and asks if there are any takers. Only Osaka requests what we would consider "juice" in the usual sense; other responses were "cola", "oolong tea", and... ''"beer"'', prompting Minamo to admonish Yukari not to ask for that.
* The American dub of ''SonicX'' had a scene with a group of journalists being offered some salami at a political party to keep them there until Sonic shows up. In the original, it was a bottle of wine. Exactly what audiences who don't know that make of the inevitable gag when Sonic finally does show up and all the journalists are too drunk for the photo-op is a mystery.
** During the Metarex saga, Eggman goes to a bar Vector is running and has a nice refreshing glass of prune juice.
* When ''Gundam0080'' aired on Cartoon Network, all the alcohol bottles had the word "Soda" digitally painted onto them. Given that an important secondary character is a bartender, this made the editing rather surreal.
* In ''{{Zoids}} Fuzors'', a character walks into a tough frontier bar and orders... a raspberry soda. This was, once again, in the original Japanese.
* An episode of ''DragonballZ'' has Mr. Satan (sorry, Hercule) wandering in the desert till he finds a bar with a sign showing a mug of beer and the word Beer. In the dub, the word "Root" has been badly drawn above the word Beer, and shifts around in different frames.
** There's actually one beer kept in the dub. When Goku goes to find something to drink, he finds a beer, but dismisses it in favour of a Sports Drink. Of course, the dubbers played the scene up for its [[PublicServiceAnnouncement PSA]] value.
** [[DragonBallAbridged "Now it's a Nestlé Crunch bar! Now it's a gummi bear! Now it's Nappa!" "Wait, what the hell?"]]
** For those who are wondering, the card inspired by that scene comes from an actual collectible card game called Ani-Mayhem.
* There's an episode of ''{{Pokemon}}'' during Hoenn where Team Rocket gets drunk off of ''water'' in both the Japanese version and the dub. The dub makes no serious attempt to downplay this, and the voice actors actually add a slurred effect to their speech similar to the Rock Lee example from Naruto. Other episodes, however, have had wine recolored, particularly for Boss Fantasies. (Criminal masterminds sure love their... juice? Yeah, let's go with that.)
**Averted in the dub of Mewtwo Returns (presumably because it was direct to video and never broadcast on TV), where Giovanni is seen drinking whiskey on the rocks in early scenes.
* Variant: In the Buena Vista dubbed and dubtitled versions of ''[[{{ptitlexrbr0err}} Kiki's Delivery Service]]'', have an offer of coffee changed to hot chocolate, presumably because the heroine is only thirteen.
* Averted in the Latin American dub of ''{{Patlabor}}''. The episode where Noa, Asuma and the others go out for dinner and get plastered was not only kept in that particular dub ''without'' censorship, but the [=VAs=] made all the efforts to portray the characters' drunken states believably. And it was aired in local and cable TV stations ''normally'', including Fox Kids (now Jetix).
**Of course, unlike a lot of these examples, the Patlabor characters are adults and can legally drink alcohol.
* The ''Macross'' portion of ''{{Robotech}}'' has Rico, Bron, Konda, and the "punch" at the SDF-1 landing celebration. Surprisingly, a few other references to alcohol were left intact.
* Parodied in "{{Sayonara Zetsubou Sensei}}", when Maria is seen polishing off a mug of beer in class and Ishido pops up in front of the screen and hastily explains, "This is children's beer!"
** Note that there ''is'' children's beer in Japan, which is ExactlyWhatItSaysOnTheTin. Not just fake beer, but fake wine and cocktails too. They exist elsewhere too. You simply attach the word "virgin" in front of the drink name in the West. Example: Virgin Bloody Mary = Bloody Mary without alcohol, Virgin Pina Colada = Pina Colada without alcohol.
* Subverted in ''{{Hidamari Sketch}}''. The underage main characters throw a welcoming party for their new neighbors, toasting each other with orange juice- which one of them has [[LemonWackyHello surreptitiously spiked with beer]]. The {{Yonkoma}} where this occurs includes a reminder box for readers that "Alcohol is only for those aged 20 and above!", while the incident was quietly omitted from the anime.
**Which is kind of a pity, since the said incident is directly related to the picture in two articles here: ItJustBugsMe and EngagingConversation.
* In the third episode of {{Slayers}}, Gourry has stopped in a town while trying to find Lina. A man at a bar pours him a glass from a white bottle clearly, if poorly, labeled in English as 'MILK', and it comes out light blue. Odd cows in those parts...
* In the original {{WeddingPeach}}, the Love Angels frequently make toasts to celebrate their victory or their friendship. In the English dub, Momoko takes pains to let the audience know that they are toasting "with milk." Subverted in that it really is milk, even in the original Japanese.
* ''LastExile'' provides what might be an interesting [[InvertedTrope inversion]] - the mugs which look an awfull lot like beer steins, reserved by many for special occasions and may be served at bars ''really do contain water''; clean drinking water is a luxury in drought-striken Antionay, with special "First Water", the purest form, costing about what a commoner earns in a day.
* The Anime ''MichikoToHatchin'' doesn't usually make any effort to hide that Michiko is almost extensively drinking and smoking. In episode 4, however, little Hatchin gets drunk in a bar - from what is labeled as juice. Michiko hangs a lampshade on it, when she notices that Hatchin was indeed only having juice.
-->'''Michiko' ''You're messed up. Getting drunk off juice?''
-->'''Hatchin' '' *moving her head around* S-SHUT UP!!''
* Parodied in one strip of ''[[{{Touhou}} Inaba of the Moon and Inaba of the Earth]]'': Tei knocks back a mug of what is obviously beer, [[BlatantLies although she claims it's herbal tea]]. None of the characters are buying it. [[SuspiciouslySpecificDenial The strip in question also has a note that all characters depicted are adults.]]
[[/folder]]

[[folder:Comic Books]]
* Early Swedish translations of ''{{Tintin}}'' albums have Captain Haddock drinking a lot of "kalasmust" ('party juice', with ridiculously family-friendly connotations).
** The Finnish translation of ''{{Tintin}}'' called Captain Haddock's drink "malspiikki", which in reality is the name of an obscure rope-weaving tool. Rather clever, in that by using a made-up name they allowed the reader to draw their own conclusions about the nature of the drink while avoiding having to explicitly mention alcoholic beverages. Oddly enough, in English, a malspiikki is called a marlin spike, which is the name of the Captain's ancestral home. In the later Finnish translations, he indeed drinks whiskey (specifically, of the Loch Lomond brand) without shame.
** The English version actually ''let it be called whiskey'', since his rise from a hopelessly drunken sot to a heroic figure is an important subplot. However, they did request that Herge edit the panels so we never actually ''see'' him drink any of it.
** The [[AdaptationDecay godawful Tele-Hachette animated version]] tones down the Captain's drunkenness in ''The Crab With Golden Claws'' to having his coffee spiked with sleeping drops. The drug smuggling becomes diamond smuggling, too.
* Speaking of Swedish translations of comics, whenever the denizens of [[DonaldDuck Duckburg]] want to make a toast, they seem to open a bottle of "läskeblask". The name suggests it's soda (''läsk''), but it comes in champagne bottles...
** Finnish translation has "Sihijuoma", which basically means "Sizzling drink" ("Sihistä" means "to sizzle") In some stories in Finnish, ''Sihi'' is explicitly the name of a brand of soda that appears as a plot point. If some appearances are censorship, at least they have been smoothly integrated. One story had, at least in the Finnish translation, Scrooge McDuck receiving a complimentary bottle of syrup on the mail from his syrup factory on Scotland. He immediately poured some into a glass and offered it to a business partner to drink. At least it was very runny. Do you do that with syrup? Eh, whatever. It was obviously Scotch.
* Very strangely, this effect was achieved without any Bowdlerisation nor parody at work by FrankMiller in ''All-Star Batman and Robin''. [[MemeticMutation The goddamn Batman]] finds some armed thieves guarding bottles of a certain liquid and uses one of said bottles to set the thieves in fire. While this sequence only works if Gotham is under some sort of prohibition, the liquid is actually ''bleach.'' [[EpilepticTrees A very logical theory]] is that this scene encompasses two of the most common reactions to ASBAR, grabbing the BrainBleach and [[KillItWithFire killing it with fire.]]
[[/folder]]

[[folder:Film]]
* ''[=~Final Fantasy: The Spirits Within~=]'' has a man drinking from a giant can of [[ProductPlacement Pepsi]], and the DVD commentary mentions it was supposed to be a big can of beer.
* Being originally intended for older audiences, none of the Muppet movies really shy away from drinking (in ''The Muppet Movie'', Rolf tells Kermit that an average evening for him generally consists of a couple of beers and a good book), but a particularly notable exception/quasi-example appears in ''TheGreatMuppetCaper''. In one scene, Fozzie is seen fiddling with his champagne. He takes a sip, then turns around to the couple at the table behind him, and reports, "Hey, if you add enough sugar to this, it tastes just like ginger ale," which he considers an improvement.
** Also averted in ''MuppetTreasureIsland'', in which Billy Bones is shown not only craving rum but actively going into delirium tremors without it. Smolett prohibits drinking on his ship, but only because it was done in the book, and because it helps [[RuleOfFunny set up a joke]], as most of the alcohol end up on the shuffleboard court.
--->'''Rat:''' Will you knock it off with the booze, please?"
* Even legendary boozer W.C. Fields bent under it - ordering an ice-cream soda in ''Never Give a Sucker an Even Break'', he asides to the audience "This scene's supposed to be in a saloon but the censor cut it out. It'll play just as well this way.". Mind you, later in the picture he leaps out of an airplane to retrieve his dropped flask of whiskey...
* Inverted in CheechAndChong's UpInSmoke. At Pedro and Man's trial, Man is seriously messed up, so Pedro goes up to the judge's bench, grabs her water pitcher, and pours a glass for him. Upon taking a drink, Man spits it out, and yells "It's fucking vodka, man!"
[[/folder]]

[[folder:Literature]]
* Amusing subversion: at one point in C. S. Lewis's ''[[TheChroniclesOfNarnia The Magician's Nephew]]'', Uncle Andrew takes a steadying swig of something described as "some nasty grown-up drink."
*TamoraPierce does this in all her later books: people walk into taverns and order ''fruit juice''. Well, the protagonists do. Alcohol is good enough for sidekicks and secondary characters, but our heroines all just happen to share a "dislike" of it.
* W. E. Johns's ''{{Biggles}}'' stories were originally written for adults. When they were republished for children, references to whisky were changed to lemonade. Pilots would willingly risk their lives on dangerous missions when offered the reward of a crate of lemonade.
* OlderThanRadio, thanks to the temperance sects of Protestant Christianity, who took all references to wine ("yayin" and "oinos") in the Bible to mean unfermented grape juice... except in verses that warned against drunkenness.
* ThePendragonAdventure has sniggers, a drink on Cloral usually served at a bar. It's probably not alcoholic (since Bobby can drink it without getting in trouble), but the bar has an overall ''very'' cheerful tone.
* Technically this is what [[{{Lensman}} Kimball Kinnison]] drinks when he goes undercover as a dock worker. He's ''ordering'' the same strong liquor as the other workers, but he's mind controlling the bartender into serving him something nonalcoholic instead. (Justified by saying that bartenders keep a bottle of something safe on hand in case they need to take part in a toast or a round. Which is TruthInTelevision for the pre-Prohibition period, so E.E. Smith would have known about it.)
[[/folder]]

[[folder:Live Action TV]]
* ''{{Blackadder}} II'': inverted in "Potato", after being forced to produce a gift for Sir Walter Raleigh and Lord Melchet or face beheading, they reveal two bottles of "fine wine". It is in fact water... frothy water. [[spoiler:Baldrick's water, to be precise.]]
* In the ''PushingDaisies'' episode "Dim Sum, Lose Sum", Chuck translates the old Chinese man's story about illegal gambling at the dim sum restaurant. She translates his phrase as "you'd have a woman on each arm, and all the milk you could drink!" and then immediately acknowledges that milk may not be the right word as her Mandarin is rusty. Or, that could be what he actualltysaid, since a professional gambler wouldn't want to play with all the [alcoholic beverage] he could drink, unless it was a case of the DrunkenMaster.
* Subverted in ''{{Frasier}}'', where Martin would go on stakeouts with a flask of "clam chowder" when Frasier and Niles were children. When he goes on a stakeout with Niles during the episode, he brings one along, only for Martin to choke on it.
-->'''Martin''': This is clam chowder.
-->'''Niles''': Well what were you expecting?
-->'''Martin''': ''Irish whiskey.''
*An Unshot ''RedDwarf'' episode parodies this, with Lister getting drunk on GELF water, which, unknown to Lister, is famed for it's high alcohol content.
[[/folder]]

[[folder:Newspaper Comics]]
* [[CalvinAndHobbes Calvin]] proposed a "toast" to his friendship with Hobbes--and then he and Hobbes proceeded to eat pieces of actual toast rather than the wine-drinking that is usually used for "toasting."
[[/folder]]

[[folder:Radio]]
* The producers of ''TheLoneRanger'' voluntarily eliminated almost all mentions of alcohol from the show. Instead of saloons, the local toughs would instead meet in "cafes."
** Hey, you do ''not'' mess with the Metrosexuals of the Wild West!
[[/folder]]

[[folder:Video Games]]
* in a hilarious ingame joke in Square-Enix's FinalFantasyXII, one of the bartenders will offer you a "frothy mug of scuttlebutt." For those who don't know, scuttlebutt is an old sailor's term for water. If your character turns him down he laughs uproariously and says that your not very quick on the uptake for jokes. Then again, this joke is somewhat serious; after accepting the "frothy mug of scuttlebutt" the bartender relates to you how he almost died of thirst one time and how sweet tasting water truly is.
* ''DarkCloud 2'' provides the player with a bottle of "grape juice". It comes in wine bottles, and is the favourite drink of the Firbit tribe, who are essentially stereotypical Irish leprechauns. The mere possibility that Monica might have some that she ''might'' be willing to share is enough to get them to invite her and Max into their house.
* ''{{Earthbound}}'' features a man walking around Fourside with flushed cheeks and a yellow mug in his hand going on a weepy tirade and crying into his "cappuccino". In fact, all references to alcohol are changed to coffee, turning a bar into a cafe and creating dialogue like "Kids shouldn't drink espresso! It'll stunt your growth, stubby!" Although considering that sometimes cups of coffee would [[EverythingTryingToKillYou become animate and murderous]], maybe he's got a point.
* ''TheLegendOfZelda: Majora's Mask'' has some fun with this trope. One of the major establishments in Clock Town is the Milk Bar. It only opens at night, and only serves adults and patrons. One NPC goes there to drink away his troubles. And yes, they're drinking very expensive ''milk''. This isn't censorship; in one sidequest, you actually save the dairy farm that supplies the bar. To make the joke go even further, the "infinite magic milk" you can buy has the wine-like name of Chateau Romani. In the Japanese version, however, Chateau Romani is supposed to be spiked with a special liquor.
** At least in the American version, you don't know what makes the milk that Link drinks so "magic"... could be a little bit of milk-plus, to [[AClockworkOrange sharpen you up and make you ready for a bit of the old ultra-violence]] (well, it is useful in battle for healing). Having it spiked with liquor seems the least disturbing.
** It's even very overtly [[LampshadeHanging Lampshaded]]. If you talk to the NPC at the right time, he'll mutter "It's milk... how can anyone get tipsy off of miiiiiiilk?!". [[AlcoholHic He then starts getting the hiccups]].
** The French version of ''TheLegendOfZelda: The Wind Waker'' replaced "A good refreshment at the local Cafe" with "A good coffee".
** ''Phantom Hourglass'' features a Milk Bar too, one that the bartender said Link was too young to be in. Due to the [[HyperactiveMetabolism importance of milk-based healing items in Zelda games]], it seems plausible that people ''really'' like their milk in the ''Zelda''-verse.
** Averted in ''Twilight Princess''. One of the reasons it was T-rated. This didn't stop the fanart-artists from keeping the joke alive by drawing tons of fanart, showing Link once again drinking milk in Telma's bar. In fact, the alcoholic milk is quite popular among all kinds of Zelda fanart-artists.
** Romani's Hyrulish Cream. [[LeastICouldDo It's like]] [[strike: [[LeastICouldDo alcoholic]]]] [[FrothyMugsOfWater magic-restoring]] [[LeastICouldDo chocolate milk.]]
* Averted in {{Bioshock}}, where the player can drink alcohol to restore a little health (and lose a little EVE) or even smoke cigarettes to restore some EVE and lose health. Unless you activate the "Boozehound" plasmid, which will give you EVE ''and'' health whenever you drink alcohol. Note that drinking more than two drinks at a time will cause wavering double vision.
* At least two different Japanese [=RPGs=] use tea as a stand-in for alcohol. The old ''{{Grandia}}'' is a particularly toe-curling example, when the hero finds several bottles of "tea" in his (approximately 8-years-old) cute-little-girl-sidekick's room, and she tells him that her father hides it there so her mother won't find it. His reaction? "Phew, for a moment there, I thought you were more mature than me."
** There's also a "cafe" in Parm that only opens late at night and doesn't let kids in. It's full of adults drinking... yes, "coffee".
** Don't forget Jin the Drunken Master being changed into Java, the kinda-hyper coffee fanatic. Yes, Sony actually thinks that a Japanese name and a Dutch alcoholic beverage are synonyms of one another.
* In ''[[SuperMarioBros Wario Land II]]'', Wario turns into drunk Wario when he comes into contact with a beer bottle. In the translated version, he turns into "Crazy Wario" after coming into contact with a "crazy ball".
** It's apparently just "Dizzy Wario" in both regions in ''Wario Land III''; Wario receives this status effect via being spun 'round by a hummingbird enemy.
* The ''MegaManLegends'' prequel, ''The Misadventures of Tron Bonne'', had a Servbot getting drunk from a fountain of root beer. Well, at least they kept the beer part.
* Surprisingly averted in ''[[MegaManBattleNetwork Mega Man Battle Network 4]]'', where in the English release absolutely no attempt is made to hide the fact that a woman is getting drunk off sake. Yes, it is actually referred to as sake in the English release. That was one of the few redeeming things about the [[BlindIdiotTranslation English translation]].
* From ''SkiesOfArcadia'', we get Loqua. It's just juice. Really. We swear.
** In the original, Loqua (or rather, ''Liquor'') is supposed to be made from the juice of berries, mixed in with a bit of the universe's GreenRocks. The translation just omits the fact that the juice is ''fermented''.
** When you acquire your new ship, The ''Delphinus'', a talk with Aika reveals that she thinks the new boat is great--"It's even got a kitchen!" Walking a few feet past Aika reveals... a minibar.
* ''[[SuperMarioBros Mario And Luigi: Superstar Saga]]'' has a hilarious segment in which the characters are involved with what is obviously a wine-making business, with grapes and grape vines, fermenting, vintages, etc. -- which all the characters describe as "soda". It's not so much blatant censorship as much as it is LampshadeHanging for the sake of a joke. (Wine making is SeriousBusiness in the real world. Soda making as SeriousBusiness? Funny.)
* ''ChronoTrigger'' has a couple of these as well. When questioned about his excessive "soda" consumption, a random NPC in a bar asserts that he knows when he's had enough "sugar".
** There's also the famous incident of Toma's Pop: you get a bottle from the adventurer in 600AD, and he asks you to pour it on his grave, which you do in 1000AD.
** Always make sure to have one character in particular in your party when going to 65,000,000BC for the first time, strictly for the scene where they develop a hangover after a long night of drinking ''soup.''
** The new DS translation reverses this, having the characters drink a beverage called "Skull Smash" at the prehistoric party, so named because when you drink it, "Next day, skull feel like smash." The other alcohol references are back in, too.
* ''TalesOfSymphonia'', as shown in the quote above, had a series of items with identical effects that, with the possible exception of the generic brand, were obviously various local alcohol beverages (ex. [[{{Wutai}} Mizuho]] had Mizuho sake). Even though it was rated "T", the English version changed these all to "potion", possibly because anyone could drink them, even the twelve-year-olds Genis and Presea.
** Interestingly, in ''Tales of the Abyss'', which was localized later, all alcohol references were left intact. Jade is even depicted drinking in a bar at certain points.
** A DuelBoss in ''TalesOfPhantasia'' is justified by most of the team hung over after a big party the previous night. In the official translation? They "ate too much". It takes place on a sea voyage, so it's not ''that'' implausible... except both the mages very clearly got drunk out of their skulls during the partying, as evidenced by the dialogue.
** This is repeated with ''Symphonia'''s sequel/spin off, but the ESRB's new rating summaries still consider it alcohol. Load of good that did Namco.
* In ''FinalFantasyXI'', orange juice is made by dissolving oranges... apple juice is made by dissolving apples... pineapple juice is made by dissolving pineapples... melon juice is made by dissolving two types of melon... and "grape juice" is made by ''decaying'' bunches of grapes. Uh, yeah. Sure, guys.
** Best part? Mulsum, another item in the same game, is made with Water, Honey, and "Grape Juice". For those of you who don't know what Mulsum is, it's a real beverage, and a quick check on Wikipedia reveals the ingredients to be... Water, Honey, and ''Wine''. Also the Yagudo Drink, which is "a secret brew loved by the Yagudo" (bird-men). It's made by decaying three parts grape to one part cherry. All these drinks regenerate MP, with the Yagudo Drink as the strongest -— in two senses of the word, it seems.
* The FourX game ''Europa Universalis'' has an advisory rating for alcohol and tobacco references. These amount to the presence of "tobacco" and "wine" as trade goods within the game.
* In ''FinalFantasyVI'', in order to get an old man on his side at one point, Locke needs to bring him some "cider". Note, though, that in America (where the translation was done) there are two kinds of cider, [[http://en.wikipedia.org/wiki/Apple_cider one non-alcoholic]] and the other alcoholic, also known as [[http://en.wikipedia.org/wiki/Cider hard cider]]. In British English, "cider" exclusively refers to the alcoholic kind, so the trope's averted. This may have been GettingCrapPastTheRadar, of course.
* The online RPG ''DragonFable'' [[LampshadeHanging hangs a lampshade]] on this at one point by having two background characters converse, with one saying "I would surmise that things did not go well, considering this is your 5th mug of '''Exotic NON-alcoholic beverage'''."
* At one point in the Japanese ''{{SaGa}} 2'', your characters investigate an opium smuggling ring. In the American release, ''FinalFantasy Legend II'', the contraband the smugglers are smuggling is... ''bananas''.
* In the ''[[TheSims Sims]] 2'' games, the kegs are apparently "juice kegs" and the bars serve juice and bottles of water. It's even referred to as "juice" in-game, ridiculously enough. With the latest expansion pack, there's also "nectar" for certain "higher-end" bars.
** Not to mention that in both ''The Sims'' and ''The Sims 2'', there is an item called the bubble blower, which has Sims sit cross legged around what is essentially an enormous hookah pipe, [[strike:inhale the "bubbles"]], and begin to float up into the air and giggle. A lot. In The Sims 2 bubbles are clearly blown, complete with silly raspberry noises. Which of course doesn't change the GIANT HOOKAH aspect (nor the fact that the item is most often desired by college students and sims with a life goal of "pleasure"). In their defense, The Sims tried to avert rules as much as it can with these little 'word-plays', (the player can practically [='WooHoo'=] anywhere, including cars and public changing booths) they had to make a realistic game that is also appropriate for the younger audience. If you [=WooHoo=] in a changing booth, [[RefugeInAudacity other customers gather around and cheer when you finish]].
* The ''{{Shadowrun}}'' game for SNES features several bars and nightclubs, in which hard-ass, embittered covert-ops mercenaries relax between jobs involving murder and theft and drink... '''iced tea'''.
* By ''[[PhoenixWright Apollo Justice: Ace Attorney]]'', Phoenix has been [[spoiler:clocking in at a loser job after being disbarred due to presenting forged evidence, which wasn't even his fault.]] He keeps an entire ''crate'' of ''grape juice'' by his side at work at all times; they come in ''wine bottles''. (It's not censorship, at least not on the translators' part -- it's grape juice in Japanese, too.) One wonders why, when this series has a track record of four to five murders per game; alcoholism seems minor in comparison. But hey, it's Phoenix... maybe he just... doesn't drink...?
** In the second game, there was a wine bottle full of "tomato juice". Considering the fact that the drinker was the star of a kids show, it's possible that the execs make him drink tomato juice instead of wine to keep his family-friendly image. In the Phoenix Wright world, children's television shows are SeriousBusiness.
** The bigger issue would be with ''Justice for All'', where [[spoiler:Matt Engarde's evil persona]] swirls around that unidentified fluid in the [[strike: big wine glass]] ''Brandy balloon''.
** The bigger question is where the glass AND the drink come from...
* ''{{Lunar}}'' had some fun with this: "Mmm... ''hic'' Donuts."
* A particularly egregious case occurs in the obscure Saturn game ''Dark Savior.'' As the game takes place almost entirely on a prison island, normal money isn't used. In the Japanese version, you instead use porno magazines, cigarettes, and liquor. In the US version, this suddenly becomes ''scary'' magazines, ''chocolate'', and '''''jalapeno juice'''''. All references to alcohol consumption in the storyline were similarly changed to this obviously unpalatable beverage.
* Soda Popinski, from the NES version of ''[[PunchOut Punch-Out]]'', is from Russia. And carries a bottle with him into the ring. It's soda, really. They even changed his name (originally "Vodka Drunkenski") and everything. They don't even attempt to hide it outside of the name, however. His skin is a glowing red, and his between-round taunts consist of blatant drinking jokes. "I can't drive, so I'm just going to ''walk all over you''!!"
** In the Wii remake, Soda is clearly drinking soda out of plastic bottles. He's apparently become addicted, chugging entire sodas in the middle of a fight. Whenever he's knocked down, he won't stand up until he squeezes one last drop out of an empty bottle.
* ''Tapper'', a game about bartending, spawned a kids' version named ''Root Beer Tapper''.
* ''Yoshi's Island'' (''Super Mario World 2''): Coming in contact with spores makes Yoshi walk around drunkenly, while the background becomes wavy and changes to all the colours of the rainbow. One might dismiss it as a simple InterfaceScrew, if Yoshi wasn't so darn happy while it's happening.
* In the US version of ''MonsterRancher 2'', the Kato species apparently likes to drink ''olive oil''. And get stumblingly drunk off of it. Even though its "Oil Fire" attack still shows a "triple X" symbol on its "olive oil" bottle. Oddly, it can still request an ''uncensored'' "Cigarettes" item.
* One of the items you can pick up in ''{{Castlevania}}: Symphony of the Night'' was translated to Grape Juice in the US version. Said item is dropped by a ghostly priest, and its icon looks suspiciously like the Eucharistic bread and wine. The Green tea was originally sake, and the Barley tea was beer.
* The ''HarvestMoon'' series entirely averts this as all references to and items involving alcohol are kept in-tact in the localized version. Drinking the alcohol items results in the main farmer character's decrease in his fatigue or stamina bar. This can get a bit weird in the DistaffCounterpart versions, though... when your farmer is ''[[AlcoholIsPoison pregnant]]''.
** To expand on just how booze-friendly the series is, take the example of the New Year's Festival in ''Harvest Moon 64''. All the adults gathers in the town square, and every time you talk to them, you have to chug a mug of wine. The "lightweight" characters like the priest and librarian will go home after being talked to just once, while the bar workers require multiple shots to get to leave. You're also classed by how much your character has drunk over the year--if you seldom frequent the bar, you'll end up quickly passing out. If you're diligent and binge all year, though, you can drink the ''entire town'' under the table with no ill effects. This is actually a vital goal if you want to marry [[BottleFairy Karen]].
** Played straight with "berry juice" in the original SNES game, though. Berry juice. In a bar.
** Also played straight in ''Magical Melody'', in which you can consume "soda". There's even a soda-related achievement with an title that makes an alcohol-related pun ("High Spirits").
** Wine is also available as a gift in many of the games. You can even make your own.
* The title of a recent [=WiiWare=] game simulating beer pong was changed from ''[[ExactlyWhatItSaysOnTheTin Beer Pong]]'' to ''Pong Toss: Frat Party Games'', because only frat boys play generic-yellow-liquid pong.
** I'm sure the Wii fanboys [[FanDumb can set me right]], but doesn't playing even an uncensored simulation of beer pong defeat the whole purpose of playing beer pong?
*** There's something called training. Although if you like playing it enough to want to buy a game to train, I don't think you need it, with the amount you must already play for real...
* ''AdvanceWars: Dual Strike'' pulls this [[{{Narm}} hilariously]]. After [[spoiler:seemingly]] defeating the villains, the commanding officers gather for a party back at base. Rachel holds up a mug and proposes a toast with "glasses of Omega Land's finest water!" It briefly became a meme around the AW boards. Then again, considering the game was basically one big GreenAesop, this might have been serious.
** At one point, Max complained that Black Hole had "ruined my root beer and bratwurst tasting tour!"
** [[http://img515.imageshack.us/img515/5733/toastta1.png Look at the mugs in question]] (you can even tell it's not tinted glass because it looks the same even when it's spilling out). If ''that'' is Omega Land's "finest water," maybe they should stop buying so many tanks and invest in some purification filters instead.
* Back in ''{{Boktai}} 2,'' when the Black Django form was freely usable, the unique restorative item (because the normal Solar Fruits just give him a stomachache) was called "Tomato Juice." More of a jab at this than anything, as it was like this in the JP version as well. Meanwhile, Django was given the ability to somehow suck blood from pretty much any enemy, even skeletons, though it was never explicitly called blood.
** Also a coincidental reference to ''Duckula'', a British cartoon about a vampire duck which drinks tomato juice instead of blood. Yeah.
* ''ThousandArms'' features a "chili drinking contest". Chili is yellowish and served in mugs, and causes the characters to get wobbly and finally pass out. It does cause them to breathe fire, though. A funny thing to censor in a game full of non-subtle sexual innuendo.
* Completely averted in the PlayStation tie-in of ''StarWars Episode I''. On one level, the only way to progress is to [[spoiler: persuade a drunken spaceship dealer to request an audience with Watto]]. The bar he appears in sells a beverage named "Juri Juice"; the way to persuade him is to [[spoiler: buy him and his drinking buddy some more of the strong stuff]]. It's also possible to give another character a glass as a goodwill gesture. Attempting to buy one when you already have two in your inventory leads to the bar droid talking about the health hazards. Another level features a drunken pilot who boasts of his capacity for alcohol.
* Averted in ''DigimonWorld3'', although drunkenness is generally portrayed negatively. The main cities feature a bar - which clearly sells alcohol if the fact there's a drunken man who attempts to flirt while intoxicated is present at one is anything to go by. Later in the game, there's another drunk who ''gives up''. Subtle encouragement against drinking too much, perhaps?
* Utterly averted in ''{{DwarfFortress}}'', where your dwarves will become miserable and sluggish if you do not keep them constantly drunk.
* Averted in ''Donkey Konga'' - well, the UK version at least. While the Chumbawamba song ''Tubthumping'' was slightly bowdlerised to replace profanities (taking the lyrics of the radio version), the lyrics where the singer reels off various alcoholic beverages and describes the drinker singing nostalgically of "the good times" were intact.
* In ''StarOcean2'', the extensive list of food items includes a number of teas which can be produced by [[ItemCrafting cooking]] grains... but only by characters that are 21 or older, and one of them is [[BottleFairy Opera's]] favorite food. And then there's the "seltzer" which continuously appreciates in value throughout the game.
* The obscure NES Eurocom game ''Magician'' features this trope. In towns, you'll come across "Ye Olde Guilde", establishments you can enter to listen to patrons' gossip, as well as buy liquid that comes in what is obviously a tankard or beer stein. Buy said liquid three times, and the game tells you the protagonist, Paul, has wiled away the rest of his afternoon drinking in the guild, allowing the BigBad to destroy the world unhindered. The liquid in question? ''Goat's milk''
* At Arfur's Inn in ''[[VivaPinata Viva Pinata!]]'', everyone drinks milk. Surprisingly though, the only thing you can do there is hire helpers.
* ''Brave Fencer Musashi'' for the Playstation changed a raging alcoholic to a man with an overbearing love for pork chops.
*In the second ''Golden Sun'' an NPC gets one of the Bosses drunk on Sake before you fight it. in the american version Sake is changed to ''Dragonsbane''. Amusingly a townsperson states that dragonsbane is ' like catnip for dragons'
* {{Fallout}} 3 features Med-X, an obvious BrandX of morphine. Reportedly, the game would have been rated AO in some countries if the morphine hadn't been renamed.
** Alcohol is everywhere though, and your player can even become dependent on it.
*In ''BanjoTooie'', Jolly's only pours ginger beer. This despite a "rather wobbly" Captain Blackeye, who insists he's just a bit seasick. He threatens you with violence before asking you to buy him another tankard of "water", then slides off his chair.
*In TheSims games, you can buy bars for your house, but you "drink juice" from them. With the University expansion pack, you can buy pineapple-shaped "fruit punch barrels" instead of kegs, though you get to use the iconic red plastic cups. You can also purchase a "bubble blower" that makes you float in the air, though it mysteriously looks like a hookah.
* WorldOfWarcraft completely adverts this. Alcohol is sold in every major city and there is even a Oktoberfest style holiday. However there are two items that parody this trope. The first is a pair of Synthbrew Goggles which when worn gives the character all the effects of being drunk (blurry vision, staggering walk) without drinking. The second item is also a pair of goggles, only these give you the "Beer Goggles" buff, making all other characters around yours look more attractive. YourMileageMayVary however, since the goggles were created by a female gnome.
** The Horde equivalent is somewhat less disturbing.
* In ''{{Pokemon}}'' Red, Green, Blue, Yellow, Fire Red and Leaf Green, the "coffee" guy is really drunk and passed out in the original.
[[/folder]]

[[folder:Web Comics]]
* Parodied extensively in ''[[{{Adventurers}} Adventurers!]]''
[[/folder]]

[[folder:Web Original]]
* Parodied in ''The New Adventures of Captain S.'' After suffering a crushing defeat, Captain S gets wasted drinking milkshakes.
* Also parodied in The Billy Goat Caller, where, during a HeroicBSOD the main character slams a shot glass onto the table... And then a carton of "Juicy Juice". He drinks himself under the table.
[[/folder]]

[[folder:Western Animation]]
* In the ''TinyToonAdventures'' video special "How I Spent My Summer Vacation", the "99 Bottles of Beer" song gets bowdlerised (by Hampton Pig's family) with "beer" awkwardly replaced with "non-alcoholic beverage". Plucky [[LampshadeHanging calls them out on it]], and Hampton's mom replies indignantly "We don't drink in ''our'' family, Plucky."
* The first Ragdoll episode of ''TheBatman'' has [[DatingCatwoman Bruce Wayne and Selina Kyle (Catwoman)]] ordering water and lime from the bartender at a party. Though likely a ShoutOut to how the comic version of Bruce Wayne is known to pretend to to get drunk on ginger ale as part of his guise as a RichIdiotWithNoDayJob... c'mon, ''water''?
** Maybe it was fancy mineral water, like San Pellegrino or Voss?
** Lime (cordial) and soda (water) is quite a common non-alcoholic pub drink in the UK, largely because it's the cheapest thing on offer.
* Apparently, the US dub of the British Christmas Special ''Father Christmas'' has Santa getting a bottle of alcohol changed to him getting a bottle of cologne. In the UK, the traditional thing for children to do on Christmas Eve is to leave a glass of sherry for Santa and a carrot for Rudolph, so Santa's drinking is something we've all come to accept. Europe in general is somewhat more liberal than the US when it comes to alcohol and depictions thereof.
* Interesting twist: An episode of the ''WinxClub'' dub has a character drinking what the show refers to as courage brew. In the original... it's [[http://spiderbraids.livejournal.com/4306.html grapefruit juice]].
** Not that the original is completely innocent: the dub makes a point of having a character say "I like milkshakes" before drinking from a stein in the first season finale, and then replaces [[http://www.dailymotion.com/relevance/search/phoenix%2Brevealed/video/x37rit_winx-club-comparisons-the-phoenix-r_fun cappuccino with cocoa]] in the 2nd season finale.
* Many cartoons set in the WildWest will invariably end up in a bar, where the protagonist will ask for either milk or a sarsaparilla, aka the "root" in root beer.
** This trope did not, however, stop many a GargleBlaster joke involving Daffy Duck. Apparently you can only get away with implying alcohol consumption if it's so absurdly strong it almost kills you.
** Parodied on TheSimpsons, where the saloon in a rather lame Ghost Town ''only'' serves sarsaparilla.
* Disney deserves a special mention here because of its consistent ''refusal'' to bow to this trope. [[DisneyAnimatedCanon Disney's animated movies]] predate many of the examples on this page, and they often [[AnAesop show the consequences of excessive drinking in a bad light]]. Just goes to show how ridiculous this type of censorship is.
** ''Sleeping Beauty'' has the Jester get badly drunk on wine, hiccup and pass out while the two kings celebrate.
** A scene in ''The Aristocats'' features a very drunk goose.
** ''Dumbo'' has the titular character accidentally get drunk and [[MushroomSamba start hallucinating]]. Off half a bottle of Champagne diluted in an entire ''tub'' of water, which Dumbo only drinks a few trunkfuls of. Lightweight.
** In ''Pinocchio'', the kids drink beer and smoke cigars, and [[{{transformationtrauma}} it turns them into donkeys]]. This is from the original book as well, not a Disney moral-pitch.
** In ''[[Film/BeautyAndTheBeast Beauty and the Beast]]'', Gaston says that more beer won't cheer him up, so he tosses the mug into the fire. But the subsequent song and dance number does cheer him up. ''[[LampshadeHanging "That's root beer they're drinking.]] [[SoYeah Highly flammable root... beer..."]]''
** In Disney's ''RobinHood'', Sir Hiss is stuffed into a cask of ale and comes out ''extremely'' drunk. Later, Prince John storms into a room in a rage carrying what appears to be a crystal flagon of wine, which he winds up throwing at Sir Hiss and the Sheriff.
** In the ''[[{{DuckTales}} DuckTales]]'' episode "Sir Gyro de Gearloose", Gyro cools down a fire-breathing dragon with "cider," with no mention of whether it's hard or soft. Apparently, it's hard, as the dragon begins hiccuping and stumbling around with a very happy expression.
** In TheMovie of Disney's ''KimPossible'', Shego is [[http://caps.kpfanworld.com/caps/Image876.jpg shown drinking something]], and although it's never stated what the beverage is, it's unlikely that the criminal-underworld nightclub was serving Pepsi.
** {{Fantasia}} uses [[{{LudwigVanBeethoven}} Beethoven's]] Pastoral Symphony (#6 in F, if anyone cares) to a weird pastiche of ClassicalMythology, including grape harvest and winemaking. There's a big fat guy who wears grapes on his head and spends most of the segment quite drunk. That fat guy would be [[strike:Bacchus]] Dionysus, Greek god of wine and merrymaking (who's often represented by centaurs). Makes sense that a festival in his name would include getting sloshed! Hey, at least they skipped the traditional orgy. Although come to think of it there were implications of that too...
** In ''{{The Sword in the Stone}}'', the neglectful adoptive parent of Arthur celebrates his bad ideas by getting quite drunk with his hiccuping messenger friend (while Archimedes mocks them from on high).
** In ''TheGreatMouseDetective'' a mouse drinks excessive amounts of champagne, becomes very drunk and ends up blurting out a phrase that angers the {{Big Bad}} Ratigan. He is then executed.
** In ''{{Pirates of the Caribbean}}'' rum is displayed in copious amounts. "Why is the rum always gone?"
* Parodied in ''Super Duper Sumos''. The villains, toasting their success, offered around "Politically acceptable sparkling fruit drinks".
* In ''HeyArnold'', according to WordOfGod Helga's mother Miriam is a textbook alcoholic, even though you never see her drink liquor. All you see is that she makes smoothies. Lots and lots of smoothies. With "tabasco sauce" added.
* Possible LampshadeHanging in an episode of ''ThePowerpuffGirls''. One scene features the Mayor using wine glasses filled with liquid as musical instruments. He then takes a sip from one, looks straight the camera, and says, "Mmm, apple juice!"
** Then again, given the character of the Mayor, it's extremely likely those glasses actually were filled with apple juice.
* In ''TheMarvelousMisadventuresOfFlapjack'', Captain K'nuckles is always carrying around of flask of maple syrup and is constantly taking {{Quick Nip}}s of it and [[DoesThisRemindYouOfAnything shuddering as if he downed some whiskey.]] The fact that he spends all his money on it (and candy) makes look something of an alcoholic.
* Parodied in an episode of ''CodenameKidsNextDoor'', where an episode opens in a speakeasy -- after ''soda'' is banned for kids, in a spoof of Prohibition.
* Robots in western animation seem to have a perference for oil as a beverage. Such examples occur in
** {{My Life As a Teenage Robot}} with Jenny
** {{Buzz Lightyear of Star Command}} with XR
** {{Transformers Animated}} with the Contructicons. Oil as an alcohol stand-in in Transformers fiction goes back farther than ''Animated''--even G1 canon has a location on Cybertron called "Maccadam's Old Oil House". Not just oil - one episode of G1 features the decepticons getting completely shitfaced on energon.
** Inverted in {{Futurama}}'s Bender, who runs on alcohol, and drinks it regularly, if not excessively, in every context. As with many other tropes in Futurama, it's unclear how, exactly, to take this; there are episodes that show if Bender doesn't drink alcohol then he begins to act intoxicated (as his systems run out of fuel to burn), such that drinking alcohol is, for him, sobriety and abstaining is going on a bender. But then get's addicted to electricity and becomes religious to help him get over it. This involves teetotaling, and he is apparently able to drink mineral oil (while a previous episode established robots also consume oil, it indicated that it was used for lubrication, not fuel).
** Being ''Futurama'', even this confusion has been Lampshaded:
---->'''Fry''': Bender, I think you drank too much. Or too little, I forget how it works with you. The point is, you haven't drunk ''exactly the right amount''.
** It's used for a DoesThisRemindYouOfAnything in [[AdventuresOfSonicTheHedgehog AOSTH]] with Sonic telling Scratch, "You robot chickens make me sick. Get a couple of pints of motor oil in you and suddenly you're tough guys!" Of course, Scratch and Grounder [[CantHoldHisLiquor Can't Hold Their Liquor]] when it's real.
* ''AdventuresOfSonicTheHedgehog'' offers this line after Sonic and Tails walk into a tavern: "Couple of chili dogs and a beer. ''Root'' beer, that is!"
** And then it was completely averted with the [[AndKnowingIsHalfTheBattle Sonic Sez]] about liquor. "I wanna try this booze!"
* Lampshaded and subverted for laughs in the Justice League animated series episode 'Flash and Substance', where three villains discuss taking down the Flash and boast about how they're real macho, tough guy villains. Immediately after, the waitress comes and takes their orders, which are all family friendly drinks (e.g. milk - "Uh... I have an ulcer.").
*A particularly odd version occurs in the 1956 PinkPanther cartoon "Pinkarella". The original short features a drunk witch flying around on her broom, drinking a glass of champagne and using her wand to refill the glass whenever she drains it. When the cartoon aired on television, the scene was censored by redrawing the champagne glass as a chicken leg-which the witch would magically renew whenever she gobbled it down.
*The ''{{VeggieTales}}'' episode "Silly Singalong 2: The End of Silliness?" opens with Larry, distraught over the canellation of "Silly Songs with Larry", drowning his sorrows in ice cream. Then he gets a nasty ice cream headache.

[[/folder]]

[[folder:Real Life]]
* Venezuelan breweries get around the ban on promoting beer products like this. They show all your elements of a typical beer commercial (parties, girls in bikinis, etc.) then, bam!. Everything is safe, since it's a [[http://en.wikipedia.org/wiki/Malta_%28soft_drink%29 Malta]] commercial.
* [[http://thedailywtf.com/Articles/Meet-Burt.aspx This blog post]]. ([[spoiler: It turns out that the root beer was mixed with vodka]])
* Actors will generally use a lookalike substance when drinking in character onstage or onscreen. Reasons for doing so are fairly obvious, from performance concerns to budgetary concerns to legal concerns if the actors are underage.
** For instance, Dean Martin, who affected the performance of a drunken playboy, but who in real life was a temperate drinker, would have his highball glasses (a near constant accessory for him on his TV show) filled with apple juice. Partly this was because of personal preference, but also because of the professional concerns of being genuinely drunk on camera.
** Similarly, smoking cigarettes in an indoor workplace or public space is illegal in California, thus affecting a majority of TV shows and movies. For shows like MadMen which require characters to smoke, herbal cigarettes are used.
** On the other hand, actor Ben Miles (Patrick) on the British ''{{Coupling}}'' consistently drinks pints of Guinness on-screen because he was told that it's very difficult to fake on camera with non-alcoholic substances.
** Also, John Mills in the film ''Ice Cold in Alex''. The final scene, where he celebrates getting the ambulance safely back to Alexandria in a bar, by having an ice-cold pint of Carlsberg - it was real Carlsberg, because there wasn't anything else that looked convincingly like ice-cold Carlsberg. The script calls for him to down it in one, and they had to do about half a dozen takes.
** See also: Johnny Vegas (and indeed, hosts Vic and Bob) was reportedly somewhat inebriated during his entire tenure on ShootingStars
* There are personal anecdotes available in [[TroperTales/FrothyMugsOfWater TroperTales: Frothy Mugs Of Water]].
* In the AbsolutelyFabulous DVD commentary, [[WordOfGod Jennifer Saunders]] admits that the large quantities of Champagne that Edina and Pasty consume are, in fact, ginger ale. She also says that there is no [[ProductPlacement product placement]] of their drink of choice, so it is unlikely that their production budget would cover the enormous cost.
** This isn't always the case: the [[HilariousOuttakes gag reel]] from the episode set in Provence shows the result of multiple takes where real French wine is called for...
* This trope was common during the Perestroika in the USSR, when Gorby had the bright idea to ban not just all alcohol in the country, but ''all depictions of alcohol'', too.
** In Back to the Future, Micheal J. Fox THOUGHT he was drinking a non-alcoholic beverage for a scene where his character has to drink without prior notice. His cast mates switched his drink with actual alcohol. It's a pretty hilarious outtake on the DVD.
* During the filming of the Toby Keith video ''Beer for my Horses'' the crew was originally intending substitute whiskey. Willy Nelson instead insisted on his own brand, leading to very drunken actors.
* One high school in California gave the graduating class beer steins at graduation, a tradition that ended in 2004. When the graduating class of 2001 questioned the logic behind giving 17 and 18 year olds beer steins, the ASB director announced, sarcastically, "They're water mugs!"
** Something similar happened in 2009, when the MoralGuardians got in a tizzy over souvenir shotglasses being part of the graduation memorabilia package.
* In stark contrast to its films, Disney will not admit to selling souvenir shot glasses at its [[DisneyThemeParks theme parks]]. The official story is that they are "toothpick holders."
* Argentine football coach Carlos Salvador Bilardo was almost arrested for toasting a victory on the field (alcohol on sports venues being illegal in Argentina). When he was approached by a justice official, Bilardo retorted that he was just drinking "GA-TO-REI".
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