-->''It's good to be bad.''

There is a reason actors fight for the chance to play the bad guy. [[FeedMe The lines are great,]] [[EvilCostumeSwitch the costumes are great]], the [[VillainSong songs are spectacular]], and they don't have to spend the whole shoot pretending they are nicer than anyone they ever met. Even the minions [[PuttingOnTheReich get cool outfits]]. [[ManOfWealthAndTaste And the boss, well...]]

Plus, there are [[WhereDoesHeGetAllThoseWonderfulToys all those wonderful ]]''[[WhereDoesHeGetAllThoseWonderfulToys toys]]''!

Why is all that true? Why does the bad guy get all the cool stuff? Because you don't have a story unless you have conflict. The bad guy -- in most cases -- ''is'' the conflict. [[TheLawOfBruce The more interesting the conflict, the more interesting the story]]. It really is that simple.

Plus, there are all those marvelous ''[[RunningGag toys]]''! Wait. Already said that.

Can lead to DracoInLeatherPants and AllGirlsWantBadBoys. Complements GoodIsDumb. One of the reasons EvilFeelsGood and [[EvilTastesGood Tastes Good]]. EvilIsSexy is a subtrope of this. The VillainProtagonist wouldn't exist if not for this trope, nor would the HeroicSociopath. This trope is essentially the JerkassDissonance Principle in action. If the villains like using tommy guns and/or wearing Starter jackets to conceal Mac 10s, they've probably got DamnItFeelsGoodToBeAGangster on their minds.

Not to be confused with EvilIsDeathlyCold, though they ''can'' overlap.

Compare GoodIsBoring. Contrast ThisIsYourBrainOnEvil and BeingEvilSucks. See also BalanceBetweenGoodAndEvil. And ignore GoodFeelsGood, those [[HeelFaceTurn traitors]] don't know what they're talking about. And those ''[[RuleOfThree wonderful]]''... Ahhh, forget it.
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!!Examples:

[[foldercontrol]]

[[folder: Anime ]]

* The Principality of Zeon in ''MobileSuitGundam''. They have the fancy uniforms, scary CyberCyclops, and gained huge legions of fans in Japan and everywhere.
** [[{{Gundam 00}} Ali Al-Saachez]] is ''[[DracoInLeatherPants incredibly]]'' popular with the fans, despite being a CompleteMonster. Why? Well, for the girls, there's his [[EvilIsSexy rugged]] [[FetishFuel good looks]], and for the guys? Put simply, Ali is horribly evil...and he's [[BadAss made]] [[EvillyAffable of]] [[BadAssNormal awesome.]]
*** The same applys to Nena Trinity as well.
* Played straight in ''X/1999'' where the main villain turns from rather dorky to very cool.
* Parodied in the ''[[YuGiOhTheAbridgedSeries Yu Gi Oh Abridged Movie]]'', where Kaiba (the [[AntiHero Anti-Hero]]) says to Yami (TheHero) during their duel "You're pathetic! No one cares about you! I'm the only reason people watch ''{{Yu-Gi-Oh}}''. Me, Seto Kaiba! I have [[WhereDoesHeGetAllThoseWonderfulToys all the cool gadgets]], I have [[BadassLongcoat all the best outfits]], and I have the most powerful monsters. [[EnsembleDarkhorse Nobody would be watching this movie right now if it weren't for me]]. So just this once I deserve to win."
* Inverted in ''{{Pokemon}}'': Jesse and James can't do anything evil right, but are [[EvilIsDumb highly useful when they're]] [[GoodFeelsGood working with Ash]].
** Played straight in "Training Daze", the Japanese version at least, where it is shown that James and Jessie were actually pretty [[{{Badass}} cool]].
* Light Yagami from ''DeathNote'' clearly fits.
* In a similar vein, [[CodeGeass Lelouch]].
* In the BadFuture of ''MahouSenseiNegima'', Negi's students capture Takane D. Goodman and her posse, and (painlessly) MindProbe them to know where Negi is imprisoned. This leads to the following exchange:
-->'''Asuna:''' "Don't we look like the bad-guys here?"
-->'''Haruna:''' "Bad-guys are cool!"
* Sir Crocodile of ''OnePiece'' pulls this off almost too well. By all intents and purposes, he is the prime example of a CompleteMonster, with a list of atrocities that could fill a book. However, he commits his evil while dressed like a blinged-out mafia don, complete with a ring on almost every finger, and a pimpin' green fur coat. Not only that, but he controls an organization made up of CrazyAwesome [[BadAss Badasses]], owns a casino, trots around with a scantily-clad hot chick as his #2, keeps incredibly dangerous predators as pets, the list goes on.
** He's also made of and can control sand and he has a hook for a hand. That's just darn cool. But he's such a ''bastard''...
* Negishi from ''DetroitMetalCity'' is hated for his music, and generally considered to be a spineless douche by virtually anyone... until he becomes Krauser II in Detroit Metal City, a Death Metal band. And once there, he embodies this trope.
* Compare Judai and Haou in ''{{Yu-Gi-Oh GX}}''. Clearly this is why [[spoiler:he keeps his super powered evil side and merges with Yubel, just to keep as many [[EvilIsCool evil]] points as he can without ''being'' evil.]]

[[/folder]]

[[folder: Comic Books ]]

* The Joker, in most incarnations. It doesn't matter whether he's a giggling, goofy, clown prince of crime (e.g. the 60's ''{{Batman}}'' television series), a mass-murdering sociopathic MonsterClown (e.g. ''TheDarkKnight''), or a seemingly impossibly mixture of the two (e.g. ''BatmanTheAnimatedSeries'') he will inevitably overshadow every other character, have all the best lines and, while Batman will always have the best toys (he's the goddamn Batman, after all), Joker will find the most creative and spectacular ways to use the tools at his disposal. No matter what he does or who he does it to, he ''will'' make you laugh, because of the simple fact that he's just that good.
* In the Marvel Universe, Dr. Doom practically owns this trope. He's a science genius who wears a cloak and a suit of armour, rules his own country and lives in a castle.
* Monsieur Choc, the main villain in the ''TifEtTondu'' Belgian comic book series. He is considered so cool that he is the reason the series became popular in the first place, and the recent re-releases deliberately put him as the focus on the covers and the stories chosen.
* The title character of ''{{Lucifer}}'' is horrible, destructive person but (likely in reference to ''ParadiseLost'' below) is incredibly awesome all the same.

[[/folder]]

[[folder: Film ]]

* [[TheCabinetOfDrCaligari Cesare]]. There's a reason that so many other characters - usually nicer ones - [[LooksLikeCesare look like him]].
* Almost every Disney villain imaginable turns out to be cooler and much more lovable and funny than the protagonist.
**Hades from ''{{Hercules}}''.
***It really doesn't help that the rest of the pantheon is too [[GoodIsDumb stupid to realize his schemes.]] Also he seems to be the only person who wants to improve the pantheon. His way, of course.
**Jafar from ''{{Disney/Aladdin}}''.
*** Don't forget [[NonHumanSidekick Iago]], one of the funniest characters in both the films and the tv series.
**Yzma from ''[[TheEmperorsNewGroove The Emperor's New Groove]]'' is arguably the most entertaining character (with the possible exception of Kronk) in the movie in her own right, completely setting aside the issue of the protagonist being less than likeable.
**Scar from ''TheLionKing'' is this troper's personal favorite Disney character.
*** This troper was lectured by a Disney animator who said to always, always, ''always'' try and get rights to animate the villain, because they're a lot more fun than protagonists.
** Ursula from ''TheLittleMermaid''
** Gaston from ''{{Beauty and the Beast}}''. [[MemeticMutation No one overshadows their respective protagonist like Gaston.]]
** And what about [[SleepingBeauty Maleficent?]] Probably the most obvious Disney Villain example!
** The villain of the upcoming return to Diney's 2D roots, ''ThePrincessAndTheFrog'', ''breathes'' this trope. From the little we've seen of him, Dr. Facilier is a nasty piece of work: powerful, scheming, stylish, charismatic, ''and'' has a VillainSong. Now ''this'' is following tradition!
*And who could forget the sexy singing smog cloud that was Hexxus in ''FernGully'' (voiced by TimCurry, no less)?
** Really any villain played or voiced by Tim Curry will [[EvilIsCool shine so much]] that it can be almost dangerous in how awesome the bad guy turns out. Screw the protagonists, let's throw them in a death trap so we can hear the bad guy do that evil laugh again!
*Subverted in ''{{Film/Spider-Man}} 3'': When he's [[spoiler:possessed by the symbiote and]] 'evil', Peter Parker is still noticeably geeky and clueless -- he's just now arrogant and obnoxious as well. Furthermore, the symbiote eventually merges with Eddie Brock, who is noticeably slimy, unctuous and creepy.
**Don't forget his hilariously awful Conor Oberst-like hairdo and his tendency towards violence. This troper was rolling in her seat with laughter, although it becomes unfunny when he [[spoiler:hits Mary Jane in the bar]].
* [[{{Badass}} Tai Lung]] of ''KungFuPanda'', all the way.
** He's also one of the most [[WellIntentionedExtremist sympathetic]] characters in the film.
* Darryl Revok of ''{{Scanners}}''. Bad, bad dude.
** Michael Ironside pretty much always invokes this trope, even when playing a nominally ''good'' guy.
* A couple of examples from ''StarWars'':
** There are only two things in ''StarWars: Episode I: The Phantom Menace'' that are, without debate, universally considered awesome: [[strike: [[CrowningMusicOfAwesome Duel of the Fates]]]] New World Symphony and Darth Maul.
** In comic book/sci-fi conventions, most ''StarWars'' fans will be in a Darth Vader costume. Or Boba Fett. And sometimes, an entire group dressed as Stormtroopers.
* Applies to various evil monsters in the ''{{Godzilla}}'' movies, especially the Godzilla Final Wars version of Gigan that gets ''[[ChainsawGood chainsaw]] hands'' for the final battle.'
** Also applies to Godzilla himself in the films where he is evil.
* in The ''Chronicles of Narnia, Episode I'', QueenJadis in her bright ChaosWarrior attire out-cools all of opponents on the battlefield, possible because actress TildaSwinton is inherently cool in all her roles. In ''Episode II'', nasty uncle Miraz has the best lines, beard and set of armour; the only one on the good side to reach that level of cool badass-ery is Susan in her Artemis-style archery acts.

[[/folder]]

[[folder: Literature ]]

* This has notoriously been the biggest problem with John Milton's ''ParadiseLost.'' Satan is in fact so much cooler than God and Christ (except when He gets into His chariot) that WilliamBlake thought Milton was "of the Devil's party without knowing it."
**Somehow, the angels (especially Michael) end up the coolest of all.
* ''Claudius the God'' is the story of Emperor Claudius, portrayed as a basically decent and honorable man thrust unwillingly into a position of ultimate power. ''IClaudius'' chronicles the reigns of Augustus (and his wife [[MagnificentBastard Livia]]), [[DirtyOldMan Tiberius]], and [[TheCaligula Caligula]]. Guess which one is the more fun read?
** In case you need a hint: one chapter of ''Claudius the God'' is devoted to the protagonist's [[SeasonalRot visit to the doctor.]]
* Subverted in ''[[TheScrewTapeLetters The Screwtape Letters]]''. Devils are bureaucratic, cranky, selfish, killjoys who actively try and reduce the pleasure sinning gives people.
* ''HarounAndTheSeaOfStories'' averts and references this. The villains are the enemies of all stories - therefore, they despise anything that looks interesting or impressive. The BigBad, Katham-Shud, even turns into a dramatic EldritchAbomination OneWingedAngel form for all of a second just to contrast this trope to his weaselly, unimpressive self.
* StephenKing reportedly hates this idea, and his later works try to send the message that "evil is pathetic". This is probably why the villains from his ''TheDarkTower'' series suffered ''severe'' VillainDecay in the last book.
* [[InterviewWithAVampire Lestat]].

[[/folder]]

[[folder: Live Action TV ]]

* In ''FamilyMatters'', [[TheUrkel Steve Urkel]]'s formula based off the "cool gene" transformed him into Stefan Urkél, who was suave but amoral. However, this was subverted in Stefan's next appearance, where Steve revealed that he'd accidentally involved the "evil gene" in the formula; from then on, Stefan was both cool and nice.
* Rowan Atkinson once said in an interview about his ''{{Blackadder}}'' character in the British comedy series of the same name, "It's always more fun to play a villain. It's just a well-known fact."
* For some reason, evil, batshit insane, brain-stealing villain Sylar from ''Series/{{Heroes}}'' is a lot cooler than sane, geeky Sylar. Apparently, evil wears contacts.
** Ditching the specs (and also acquiring stubble) seems to be mandatory for characters taking a walk on the dark side. Consider Wesley from ''{{Angel}}'': glasses on -- the scholar and gentleman of the group. His attempts to be baddass are laughable. Glasses off -- beds Lilah, keeps a woman tied up in his closet, breaks rogue Slayers out of jail and tortures junkies for information.
*Also in the Buffy/Angel series' we have Spike who before he was turned into a vampire was laughed at and wrote "poncy poetry" where as when he is sired he becomes all bad ass
** From the same series, [[FaceHeelTurn Evil Angel]] is about seven times cooler than [[TheAtoner Good Angel]]. It probably has to do with the lack of [[DarkAndTroubledPast brooding]]. Evil Angel is [[TallDarkAndSnarky funny.]]
*** Good Angel can be funny - it's just very rarely ''on purpose''. He's also gets several times smarter when he goes evil, which was lampshaded in the episode ''Awakening''

[[/folder]]

[[folder: Professional Wrestling ]]

* Many [[ProfessionalWrestling professional wrestlers]] profess to enjoying playing a {{heel}} far more than playing a {{face}}. For some of them, this can bleed through into their performances, such that a wrestler who undergoes a HeelFaceTurn actually ''loses'' popularity due to his lackluster performances afterwards.
*A good heel turn can also pretty much save someone's career and end up making them a star after a disastrous or boring face run. See The Rock, Randy Orton, John Cena, and Santino Marella for prime examples of this in the past decade.
* A well-known phenomena in wrestling is that crowds cheer louder when a heel turns face. It is believed that people want to see the villain redeemed.
* An interesting phenomena is when through excellence in performance, an interesting persona, and good mic skills, a supposed Heel wins over the crowd and becomes a fan-favorite Heel.
** When Kurt Angle first joined the WWE, he was considered to be a yet another "real" fighter who had not yet paid his dues as a {{Jobber}}. However, his ring skills were incredibly impressive, and his two gold medals (1996, Atlanta Olympics, and 1995, World Championships) weren't fake. Even more impressive, he won one of them while having a broken neck. And then, something miraculous happened. During a Monday Night Raw episode, the crowd started chanting [[http://www.youtube.com/watch?v=lWuqNxU-Oug "You Suck, You Suck" along with Angle's wrestling music.]] His reaction not only clarified his persona, but it also created the most loved heel in the history of wrestling.
*** He lampshaded this in famous incident in TNA where he made a racial remark and said he wanted to make Jesus tap out, and the crowd cheered.
** The Rock, had little or choice in the matter. The level of his creative and imaginative speeches won over the crowd almost against his will. [[http://www.youtube.com/watch?v=APH33kaFhKQ&feature=related On example of many, many, many classic Rock moments here.]]

[[/folder]]

[[folder: Theater ]]

* The [[{{Shakespeare}} Shakespearean]] characters ''every'' actor wants to play are his most notorious villains, Iago of ''{{Othello}}'', and the titular MagnificentBastard of ''RichardIII''. Similarly, every actress wants to be Lady Macbeth, his greatest villainess. The roguish buffoon Falstaff was so popular that Shakespeare gave him his own spin-off comedy in which he is the [[strike:hero]] protagonist.
* Despite the fact that ''ThePhantomOfTheOpera'' is an obsessive, controlling, homicidal, textbook 'bad boyfriend', he is inevitably the one the audience roots for. You'll have to scour through hundreds of Phantom/Christine {{Shipping}} [[FanFic Fan Fics]] to find one Raoul/Christine, and it's better than even money that actors would rather play the Phantom. Why? Raoul is a largely ineffective ponce; Erik ''drops chandeliers on people''. Plus, in the case of the musical, he gets all of [[VillainSong the cool songs]]. And a [[BlackCloak stylish black cape]].

[[/folder]]

[[folder: Video Games ]]

* Used quite a bit the ''DevilMayCry'' series. Dante's enemies (primarily his EvilCounterpart, his brother Vergil) are pretty darn cool, but Dante still generally mops the floor with them with style.
* Arguably ''the point'' of games like ''GrandTheftAuto'', ''{{Scarface}}: The World Is Yours'' and ''Evil Genius''.
* Also the point of ''DungeonKeeper'', where you are the Dark Lord who builds his eldritch underground kingdom and throws adventuring heroes in the [[ColdBloodedTorture torture]] chambers.
* It is primarily for this reason that ''KnightsOfTheOldRepublic'' and similar games have an evil option. KOTOR is further helped in this regard, since ''StarWars'' villains are generally among the most BadAss characters in all of fiction.
** This is acknowledged in the second game, where the opening screen shows one of the various Sith Lords of the game. Go bad enough, and your character will replace them after you complete the game.
* Also from ''StarWars'', ''StarWarsBattlefrontII'' has you playing as the 501st Legion in the "Rise of the Empire" story mode. needless to say, after the evil empire rises and the 501st becomes evil, they're still awesome.
**Another ''StarWars'' example: ''TIE Fighter''. Darth Vader is your ''wingman.'' That is all.
*The ''CommandAndConquer'' series always has fiendishly enjoyable Evil campaigns. Especially in ''Red Alert'', the evil is served with a generous side of LargeHam.
* [[FinalFantasyVI Kefka]].
** [[AndZoidberg And]] [[FinalFantasyVII Sephiroth]].
* Most of the villains in the ''KingdomHearts'' series.
* Do you see the cool, black, [[SpikesOfVillainy spiky]] barrier jacket of ''MagicalGirlLyricalNanoha'''s Chrono? That's [[TheArtifact an artifact]] from his days as a villain in the [[WhatCouldHaveBeen original]] ''Nanoha'' [[TheAnimeOfTheGame mini-scenario]] included in the ''TriangleHeart3SweetSongsForever'' [[{{Omake}} fanbox]].
* The Helghast of ''{{Killzone}}'', with their ''Jin-Roh'' inspired battle armor (the {{Custom Uniform}}s of which are [[http://psnow.es/uploads/images/artwork/general/KZ2_HG_Radec.jpg extra-awesome]]), sympathetic back story and having a leader that [[http://www.youtube.com/watch?v=zGy6SEEXcJA gloriously feasts on ham]]. Fans pray for being able to play as them in ''Killzone 3''.
* Gig from ''SoulNomadAndTheWorldEaters''.
* Kotomine in ''FateStayNight''... well, he's cool enough that the fact he has a mullet ceases to matter. Possibly helped along by every scene contrasting him to Shirou. The other BigBad, Zouken, is not cool. Or likable. Or, well, tolerable. [[CompleteMonster You just kind of want him to hurry up and die already.]]
* Looking back at ''GuiltyGear'', many people were turned off with Ky Kiske because he's too much of a goody two shoes. Then, in ''BlazBlue'', he's given an {{Expy}} in form of Jin Kisaragi, a twisted, erratic [[JerkAss jerkass]] whose unwholesome personality nonetheless met many fans.

[[/folder]]

[[folder: Music ]]

* In the same vein as John Milton, [[TheRollingStones "Allow me to introduce myself/I'm a man of wealth and taste..."]]
* The majority of all [[BlackMetal black]] and {{death metal}} rejoices in evil. Be it Satanism, genocidal misanthropy, [[ThoseWackyNazis National Socialism]], the violent kind of Odin-worship, or any other [[EvilTastesGood flavour]] of evil.
** A lot of bands in other metal genres do, too.
* Without a doubt, the coolest song in The Decemberists' RockOpera ''The Hazards of Love'' is [[VillainSong The Rake's Song]], which happens to be a man casually telling the story of how he nonchalantly [[OffingTheOffspring murdered all his children.]]

[[/folder]]

[[folder: Web Comics ]]

* [[http://www.sincomics.com/ The Sins]]. Soul destroying (literally) {{Anthropomorphic Personification}}s of The {{Seven Deadly Sins}} they may be, but they are also cool ( [[ReplacementScrappy Ok not New Envy]] ) and way more fun than their opponents, The Virtues. It doesn't hurt that [[EvilIsSexy Lust is pretty hot]]!
* Richard from ''LookingForGroup'' is an over-the-top chaotic evil necromancer working with an ostensibly good group, and he's easily the most interesting and coolest character in the series.
** There is also the fact that he's not entirely sane and the one who makes most of the pop culture ShoutOuts.
** Really? This troper found Richard to be an insufferable {{Jerkass}}.
* Black Mage from ''[[EightBitTheater 8-Bit Theater]]'' viciously subverts this trope. Just about every single other character in the series utterly confirms it.
* Xykon from ''OrderOfTheStick''. Some of his [[MoralEventHorizon worst moments]] are also listed as [[CrowningMomentOfAwesome his best.]]
** Also, [[spoiler: Vaarsuvius has always been [[DeadpanSnarker pretty awesome]] - but since being temporarily equipped with a SuperPoweredEvilSide, V's been leaving fans going "Wow" ''panel after panel.'']]
* [[LampshadeHanging Lampshaded]] in [[http://www.littledee.net/2007pics/20070324.gif this]] ''Little Dee'' strip.
* Bob from ''{{Bob and George}}'' easily fits here, not only taking on all the other characters in the series (often at the same time), but trying to eliminate the author of the comic so he can take over.
* [[{{XKCD}} Black hat.]] Full stop.

[[/folder]]

[[folder: Tabletop Games ]]

* Chaos epitomizes this trope in ''{{Warhammer 40000}}''. Then again, [[BlackAndGreyMorality so does the Imperium...]]

[[/folder]]

[[folder: Web Original ]]

* On a more or less literal example, sites like SomethingAwful and EncyclopediaDramatica took off on and later propagated the idea that e-baggery is hip and that whoever feels empathy for others is not a true nerd. YourMileageMayVary.

[[/folder]]

[[folder: Western Animation ]]

* Shego from ''KimPossible'' lives for this Trope. For starters, her backstory reveals that she started as a hero but turned villain since [[EvilIsCool evil is cooler]]. And then she is in fact the coolest person in the show.
* ''MightyMax'': The archvillain Skullmaster was voiced by TimCurry. Luckily for the rest of the cast, he only showed up in about 5 episodes. But in those episodes, well he pretty much rules hell, has demon and zombie armies at his command. Oh, he can outsmart the SmartGuy and beat the BigGuy in a straight fight. Oh, and [[XanatosGambit all of his convulted plans succeeded]]...cept for the last one. [[TimeyWimeyBall maybe.]]
* This troper '''cannot''' be the only ''TeenTitans'' fan who thinks BigBad Slade is the most utterly BadAss character in the show.
** You are correct, but nobody commented because stating this is like pointing out that rain is wet.
* On the HalloweenEpisode of ''TheFairlyOddparents'', every kid wanted to dress as the Jack O' Bots, four villains from [[ShowWithinAShow Crash Nebula]], since the bad guy costumes are the coolest.
* How is David Xanatos from ''{{Gargoyles}}'' not already on this list?
** See above follow-up reference to Slade.
** Xanatos also subverts this trope- he never ''stops'' being awesome or a MagnificentBastard, even after doing a HeelFaceTurn.
*** Only a partial subversion, since it's not really that much of a HeelFaceTurn. According to WordOfGod, Xanathos is still essentially the same amoral bastard as always - he is "never good for the sake of being good, or evil for the sake of being evil" - he's just figured out that there's a lot of benefits to be had from being on the gargoyles' good side.
* Blackarachnia from ''BeastWars'' is very popular amongst the fanbase -- like she says, she's hot, poisonous and deadly. (Also a FemmeFatale with the sort of body most fanboys only get to look at, that might also have something to do with it).
** Other popular Predacons include [[MagnificentBastard Megatron]], [[TheDragon Inferno]], [[MadScientist Tarantulas]], [[MixAndMatchCritters Quickstrike]], [[AxCrazy Rampage]] and [[TheChewtoy Waspinator]].
* ''CareBears'': For some older fans, the main villains of the Nelvana series and movies are more entertaining than the Care Bears and Cousins.

[[/folder]]

[[folder: Real Life ]]

* The Nazis may have been horrible, genocidal, and tyrannical, but at least they knew [[http://www.waffen-ss.no/uniformer/sepp.jpg how]] [[http://www.spacestation.carolan.info/uniform-ss_officer-ss-sentr.jpg to]] [[http://valkyriemovie.org/wp-content/uploads/2007/07/valkyrie-cruise.jpg dress]].
**Thanks to Hugo Boss! [[http://en.wikipedia.org/wiki/Hugo_Boss#Involvement_in_World_War_II]]
** [[SouthPark Cartman]] thinks they're cool.
** There is, in fact, a long standing saying amongst military history enthusiasts that the best dressed army usually loses.
*** This would explain a lot about Israel's military successes and failures. Their sloppily attired soldiers beats the crap out of well-uniformed Arab regulars, but cannot decisively defeat the even more poorly dressed Hizbollah and Hamas militias. (No flaming, please; I am merely making a military observation, not a political value statement.)
** P. J. O'Rourke has a standard comeback to people who call him a Nazi: "Nobody has ever fantasized about being tied to a bed and sexually ravished by a person dressed as a ''liberal''."
*** Of course, that might be because [[FridgeLogic liberals don't dress in any particular way]]...
* Many actors will tell you that playing the villain is a ''lot'' of fun.
* The Roman Catholic baptismal vows include one about rejecting the "glamour of evil". They recognised it.
* A lot of kids on the Internet like tacking the word "evil" or the number [[NumberOfTheBeast 666]] in their usernames.

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