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[[quoteright:350:[[Manga/LuckyStar https://static.tvtropes.org/pmwiki/pub/images/hiyori_got_ideas_wiksize_2263.png]]]]
[[caption-width-right:350:[-[[Series/CrocodileHunter Why 'ello there, girl!]] Shh! [[WildlifeCommentarySpoof We've just come across a wild]] ''[[BinomiumRidiculus Sapphus infatuus]]''. Keep an eye on this sheila, inspiration has just struck and she's likely to show us something really special...]]-]

[[DistaffCounterpart Just as]] {{Yaoi Fan|girls}}s exist out there, there are Yuri Fans. Yuri refers to the Japanese media terminology "{{Yuri|Genre}}" and refers to a genre focusing on [[QueerRomance female-female romance]].

Unlike gay male romance, where {{Yaoi|Genre}} and {{Bara|Genre}} separate material aimed at girls and gay men respectively, in {{Yuri|Genre}} there isn't as clear of a division. Because of this, queer women are often combined with the central demographic of consumption. Even contrary to Japanese cultural mores, the primary consumer of [[UsefulNotes/{{Sapphism}} sapphic]] media is women, as often reported by very popular yuri manga magazine ''[[Magazine/YuriHime Comic Yuri Hime]]''.

Regardless, yuri tends to be lush, both in [[CostumePorn dress]] and [[SceneryPorn setting]], [[BishieSparkle pretty]], and [[{{Melodrama}} highly emotive]], which attracts all kinds of fans. Japanese cultural UsefulNotes/{{homophobia}}, heterosexism, and emphasis on procreation gives the genre a "forbidden love" quality often sought by fans.

Fangirls, as the primary market, include cisgender straight women as well as queer/trans women. In Japan, such girls are generally more derided for being {{Otaku}} rather than being interested in QueerRomance of their own sex. The main exception is if such a girl expresses desire in girls outside of fiction, which generally leads to HideYourLesbians. As characters, Yuri fangirls are frequently shown as a CovertPervert and/or ShipperOnDeck, and either TheQuietOne or the GenkiGirl.

Yuri fanboys are the other component of Yuri fandom. What generally defines Yuri fanboys is a strong insistence on the portrayed relationships, feelings, and shipping, instead of merely being male conduits of GirlOnGirlIsHot. Primarily, Yuri fanboys are attracted to women. As characters, they tend to be an overzealous ShipperOnDeck (due to their gender) and/or a very LoonyFan.

Overall, as characters, Yuri fans tend to be very GenreSavvy and are often portrayed with glasses ({{Meganekko}}/{{Megane}}) lending themselves toward [[OtakuSurrogate surrogacy]].

The Japanese term for these types of characters is "Himejoshi/danshi" (姫女子/姫男子, ''Princess Girl/Boy''), taken from the aforementioned ''Yuri Hime'', though rarely "Yurijoshi/danshi" (百合女子/百合男子) appears as a synonym. Unlike its yaoi counterpart, however, the exact terms are rare to see in media featuring them, instead usually opting for the gender-neutral "Yuri Ota" (百合オタ, ''Yuri Otaku'').

Yuri Fan is for shipper examples. For non-shipping examples who still love seeing girl/girl action, see GirlOnGirlIsHot (although the two tropes can overlap).

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!!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* Satoshi Furutorisui from ''Secret of the Tripower''. Constantly taking pictures of girls when they're together.
* Tsumugi Kotobuki from ''Manga/KOn'', is this. She frequently has daydreams whenever two girls are holding hands, standing close to each other, and at one point is openly jealous of the skinship between the other girls, to the point that she's seen as having [[ShippingGoggles Yuri Goggles]]... But much less so on the anime, where she just likes ''really'' wholesome moments and is MistakenForGay because of her fascination for their teacher Ms. Yamanaka.
* Pictured above: [[https://www.youtube.com/watch?v=ZA39k5w0B9w Hiyori Tamura]] from ''Manga/LuckyStar'', who sees a lot more in the relationship between Yutaka and Minami than is actually there and [[ShipperOnDeck often imagines romantic situations between them]] even though she knows she shouldn't think about her friends that way. She is also implied to be a YaoiFangirl but this is largely an InformedAttribute since her yuri fan tendencies are much more prominent.
* The all-girl high school in ''Manga/OtomeKikanGretel'' seems to be populated by yuri fangirls, who {{squee}} when they watch Mariya and Yuu kiss. But then again, they are all implied to be lesbians, as well.
* The girls from ''Literature/MariaWatchesOverUs'' often seem to be rather interested in the amorous entanglements between other girls at their school, although this is rather downplayed in the anime. In the LightNovels, [[{{subtext}} however]]...
* Yurina from ''Hana no Yurina Gumi'' in one ''[[Magazine/YuriHime Yuri Hime S]]'' anthology is a very obsessed Yuri Fangirl. She goes to an all girls school and as president of the school's literature club, she writes fiction pairing up some of the students. She's also been known to {{Squee}} and gush quite loudly when two female students touch their hands together.
* Ushio's brother, Norio from ''Manga/WhisperedWords'', who writes [[YuriGenre Yuri]] [[LightNovels novels]]. Azusa, one of Ushio's classmates and also a Yuri Fan, is a huge fan of his novels. However, she is discomforted when first confronted with lesbians Tomoe and Miyako, because she's really only interested in dramatic stories full of subtext.
* In ''Manga/HaruhiChan'', [[spoiler:Yuki Nagato]] is a yuri fangirl. Yes, really. In [[Literature/HaruhiSuzumiya the original]], she seems strangely interested in shipping Haruhi and Mikuru together.
* Onsokumaru and the ninjas of ''Manga/NinjaNonsense'' are pretty perverted but they've also been seen to cry over the relationships found in a parody of ''Literature/MariaWatchesOverUs''.
* The ''Manga/DestinyOfTheShrineMaiden'' audio drama reveals that Himeko's favorite manga is a {{yuri}} doujinshi.
* Itta from ''Manga/GirlXGirlXBoy'' doesn't start out this way, but he becomes a yuri fan later in the manga. He then can't help but smile and go "Aww" when he sees two females acting friendly towards each other.
* ''Manga/YuruYuri'' has the yuri fangirl twins Chitose and Chizuru, the former whom [[ShipperOnDeck frequently imagines Kyouko and Ayano together]] and the latter whom [[ShipperOnDeck images her sister Chitose together with Ayano]]. When fantasizing, both sisters remove their glasses and begin either having a nosebleed (Chitose) or drooling (Chizuru).
* The students at the all-girl high schools in ''Manga/SweetBlueFlowers'' show several levels of fascination for girl-girl relationships. The news club of Akira's school, Fujigaya, even publishes rumors about them on the front page of their school magazine. [[spoiler:Akira is not amused, even if they don't mention her or Fumi by name]].
%% * Hayate from ''Manga/HayateCrossBlade'' has her yuri goggles permanently on. She sees yuri ''everywhere''.
* Sunohara in ''VisualNovel/{{Clannad}}'' was [[https://www.youtube.com/watch?v=cBgPXOlTtn8 overloading with hormones]] when he and Tomoya tricked Ryou into thinking that Nagisa is going to confess her love to her, and the entire thing started playing out like something straight out of a [[YuriGenre Yuri]] anime.
* Fukuyama of ''Manga/GirlsBravo'' set up an all girl wrestling tournament and was especially excited about seeing Kosame and Kirie mud wrestle each other.
%% * In ''Manga/SakuraTrick'', not only is Haruka a lesbian herself, but she ships her other friends together as well. (She's not always wrong...)
%% * Kirika Kure, of ''Manga/PuellaMagiOrikoMagica'', is shown reading what is clearly a yuri manga at one point. This is pretty much par for the course for Kirika.
%% * Anime creator Creator/KunihikoIkuhara is on record as Yuri Fan and the genre had profound influence on his own work. (move to real life when you add context)
* Kaede of ''Manga/DontBecomeAnOtakuShinozakiSan'' is both this and YaoiFangirl. Akina is warming up to the idea, partly due to her own growing infatuation and feelings for Kaede. At one point she comes across a yuri doujinshi by chance and [[DistractedByTheSexy drops what she's doing to flip through it]].
* In the behind the scenes episode of ''Manga/BlackButler'' Elizabeth is shown fangirling over Maylene getting groped by Ran Mao and taking pictures.
* Hanadera Keisuke of ''Yuri Danshi'' is a rare male example. He later forms a group with four other yuri fanboys in his school just to discuss the subject. Just see the page quote for {{Yuri}} on how much a fanboy he is.
--> '''Keisuke''': I think, therefore yuri is.
* Corona from ''Manga/MagicalGirlLyricalNanohaVivid'' is depicted this way in the ''[=ViVid=] Life'' spin-off, shipping her friends with each other. At one point, she even asks them to ''model for a yuri doujinshi she's making''.
* ''Manga/MakenKi'': Kimmi is heavy into both [[{{Yaoi}} boys love]] and yuri manga and always carries such reading material wherever she goes. In the anime adaptation, she was even hopeful that Azuki's newly sparked rivalry with Yan-Min had [[BelligerentSexualTension underlying implications]]. Azuki and Yan-Min immediately refute the idea.
* The entirety of the schoolgirl replacement crew for the Benten Maru {{Squee}} when they see Lynn Lambratta and Jenny Doolittle kiss in one arc of ''Literature/BodaciousSpacePirates''.
* In ''Manga/BlendS'', Akizuki's problem with working in [[CosplayCafe Cafe Stile]] is that the customers are mostly male, so there's no way he can activate his [[invoked]] [[ShippingGoggles Yuri Goggles]].
* Ririka the housemother in ''Manga/ComicGirls'' starts being this from high school, was a YuriGenre SequentialArtist at one point, and left that job to become a housemother at the publisher's female dorm because she prefers just observing and shipping more than actually writing the story.
* Not only is ''Manga/AsteroidInLove'''s Moe "Suzu" Suzuya a LipstickLesbian herself, she also prefers same-sex relationships among her friends. For example, she is mean to any boy who tries to get close to Mira. When Mira reunites with her ChildhoodFriend Ao, though, she declares the two are "OldFlame," states she's totally okay with Mira entering into a relationship with another girl, and without her intervention the main duo may become more awkward.
* ''Manga/AhAndMmAreAllSheSays'':
** Tanaka says it's one of her favorite genres and {{squee}}s over Toda's yuri manuscript, but quickly clarifies that it doesn't mean she's lesbian or bisexual (she may be, she never shows any interest in men).
** Toda appears to prefer yuri (doing it for the contest even though it's a less popular genre), though she'll also draw straight material.
--->'''Toda''': I'll win with the power of yuri.
* ''Literature/TrappedInADatingSimTheWorldOfOtomeGamesIsToughForMobs'': The protagonist, Leon, is one, getting excited by the closeness and prospect of something happening between his main LoveInterests Angelica and Olivia, who are BaitAndSwitchLesbians (to his disappointment). His RobotBuddy once [[PowerPerversionPotential created a simulation]] of the two women beginning an encounter, which gave Leon a NoseBleed. As well, during a DreamEpisode, the two make moves on a DistaffCounterpart of himself.
* ''Manga/ILoveYuriAndIGotBodyswappedWithAFujoshi'': Yoshida's a pretty extreme case. He has Yuri artwork and girly body pillows all over his bedroom, and prefers to sleep on the floor while two of said body pillows lay right next to each other in his bed, rather than get between them.
* ''Anime/LoveLiveSunshine'': Riko Sakurauchi is subtly implied to be one, as during Aqours' trip to Tokyo she sneaks off to buy yuri literature. She treats it like her own PornStash, and freaks out when Chika stumbles upon it.
* ''Manga/AyakashiTriangle'': After Suzu clears out her internet PornStash, Kanade points out she also has yuri books under her bed. Considering Suzu at this was point in the middle of a {{Two Person|LoveTriangle}} BisexualLoveTriangle, her priorities are rather eyebrow-raising.
[[/folder]]

%% [[folder:Fan Fiction]]
%% * Eromame's ''[[https://danbooru.donmai.us/pools/10071 Yuriika]]'' fancomics usually have a few yuri fanboys around to cheer a couple on. (specific examples please, we don't trope general examples)
%% * [[GenderBending Nyo!Hungary]] in ''Webcomic/HetaliaAxisPowers'' is often portrayed in fanon as this, mirroring his female counterpart's YaoiFangirl tendencies.
%% [[/folder]]

[[folder:Video Games]]
* In ''VideoGame/FireEmblemFates'', when Soleil is not daydreaming about a cute girl she could be talking to, she likes to lovingly sigh and let her fantasies run wild with two women hanging out with each other.
[[/folder]]

[[folder:Visual Novels]]
* The cast of ''VisualNovel/KindredSpiritsOnTheRoof'' is almost entirely yuri, but among them it's the titular two ghosts Megumi and Sachi who spend their time watching and speculating on the girl/girl pairings of the school. Ano is a more modern interpretation, using game and anime terminology and sometimes codifying her friends as genre archetypes.
* The {{yuri}} [[HGame erotic game]] series ''Sono Hanabira Ni Kuchizuke Wo'' is predictably full of these. Whenever a group of girls witnesses a {{yuri}} act, just like clockwork, many {{squee}}s will be heard.
* In ''VisualNovel/StrawberryVinegar'', a girl named Mayuri watches Rie and Licia on the bus during their school trip, becoming more and more excited as Licia gushes over her.
-->'''Mayuri:''' Ah~ I need to make notes quickly! I'm going to turn this into a epic, original story detailing the true love between two shy, sensitive school girls, and make loads of money at Comiket!
[[/folder]]

%% [[folder:Web Animation]]
%% * [[Music/{{Vocaloid}} Miku and Luka]] in [[https://www.youtube.com/watch?v=MlKOtlf9bXg this song.]] (needs more context, WeblinksAreNotExamples)
%% [[/folder]]

[[folder:Web Comics]]
* Tedd, the MadScientist from ''Webcomic/ElGoonishShive'' has an interest in gender-bending pretty much everybody in every way, but with a notable love for girl-and-girl.
* Marie-Neige from ''Webcomic/{{Frivolesque}}'' enbodies this trope. She has various posters of yuri heroines on her wall, reads yuri fanfiction, ships anime characters as a hobby and has a dakimakura of her best friend Chloé in her underwear on her bed. She doesn't seem to be ashamed of it in any way, and openly hits on every pretty girl she meets.
* Gary from ''Webcomic/MenageA3'' is a [[https://pixietrixcomix.com/menage-a-3/best-buddies yuri fan]], while Zii is a YaoiFangirl.
* ''Webcomic/{{Homestuck}}'': Caliborn heavily fetishizes normal human romantic actions such as hugging or holding hands as porn, and is especially interested in seeing "the bitches" -- i.e. Jane and Roxy - together. Note that Caliborn is from an alien race that reproduces through two beings - one good, one evil - fighting each other for dominance. In other words, Caliborn considers normal human romance to be ''deviant alien porn''.
* Meredith from ''Webcomic/{{Blitzcrafter}}'' mentions writing lesbian incest fanfiction shortly after her introduction.
* ''Webcomic/MageAndDemonQueen'' has Melathia, the [[SnakePeople lamia]] general of Queen Vel's army. Not only is she an active ShipperOnDeck for the two title characters, she also writes Yuri love stories [[MostFanficWritersAreGirls that include thinly veiled fan fiction of the main characters]] as a "[[InsistentTerminology side-occupation]]".

[[/folder]]

[[folder:Web Original]]
* With some CharacterDevelopment, WebVideo/TheNostalgiaCritic went from [[GirlOnGirlIsHot salivating over catfights]] to still being into girl/girl, ''but'' also ripping movies like ''Film/TheHaunting1999'' to shreds for just treating gayness as {{fanservice}}.
* Twilight Sparkle in ''WebVideo/FriendshipIsWitchcraft'' has an abnormal obsession with shipping her friends [[ShipperOnDeck Rarity and Applejack]], to the point where she wrote a several dozen chapter long fanfic featuring unsubtle self-inserts of them together and forced them to reenact it.
[[/folder]]

[[folder:Real Life]]
%% * Similar to the possible reasons stated for Yaoi, Yuri is thought to be popular among guys as a way to get away from hyper-sexual relationships usually seen in hetero pairings, and are thought to be more equal since the pairs appear to be more caring and considerate without having one or both parties rely on gender roles.(Example are not general)
%% * Creator/GenUrobuchi may be considered as one.
* {{Creator/Sappho}} is famous for being one of the [[OlderThanFeudalism earliest writers of homoerotic encounters between women.]]
* Creator/UmeAoki, the artist of ''Manga/HidamariSketch'' and ''Anime/PuellaMagiMadokaMagica'' admits to shipping Madoka x Homura and Sayaka x Kyoko. And possibly Mami x [[EldritchAbomination Charlotte]] too.
%% * Creator/JossWhedon.
[[/folder]]

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