%% Image selected per Image Pickin' thread: http://tvtropes.org/pmwiki/posts.php?discussion=1325184989071460100
%% Please do not replace or remove without starting a new thread.
[[quoteright:200:[[WesternAnimation/YoYogi http://static.tvtropes.org/pmwiki/pub/images/younger-and-hipper_2530.jpg]]]]
[[caption-width-right:200:[-As WesternAnimation/YogiBear's age decreases, so does his fashion sense.-] ]]

->''"Nowadays, we're about appealing to a different kind of audience, an audience that is young, diverse, youngly diverse, diversely young, ethnically youthful, and homosexually young. And we think that that audience wants us to bring back ''[=NumberWang=]'' in a way that retains '''all''' of its original features but is basically like ''Skins''."''
-->-- '''Head of Programming''', ''Series/ThatMitchellAndWebbLook''

When a work is revamped, relaunched, or reconceived with a young (or younger, at any rate) cast, despite the ages of the characters in the original source material. This happens because it is commonly believed that no one in the audience wants to watch "old people" (defined as anyone over the age of 40 or thereabouts). Often, this happens to supposedly allow CharacterDevelopment, because the older character has "nowhere to go" and thus making him young again "opens up story possibilities" or, putting it bluntly, just makes him "relevant". Whether or not this is true is open to interpretation.

Occasionally, this trope will be {{inverted|Trope}} when the characters are young children in the source material, Sometimes every teenager character seems to see them as young adults but they are younger, and at other times they are children.. The characters will be aged to their teens in order to fit the "younger and hipper" ("older and hipper?") mindset, in which case is a TimeSkip.

This is a type of ToneShift. The moral opposite of DawsonCasting. SpinOffBabies is a SubTrope. If done badly, can result in TotallyRadical or WereStillRelevantDammit

Parallel to DarkerAndEdgier, LighterAndSofter, DenserAndWackier, BloodierAndGorier, HotterAndSexier (but not to OlderAndWiser, which is a trope about a character, not a franchise installment), and AgeLift (when a character is aged younger or older in an adaptation).



* Younger And Hipper is practically the religion worshiped by every advertising agency around, who have this strange idea that a consumer's money loses all its value once he turns 35. Unless the product in question is directly aimed at "senior citizens" (i.e. anyone on the long end of the 18-34 demographic), expect the people in commercials to all be young. Despite seeming to have been a marketing cliche since time immemorial, this is in fact NewerThanTheyThink. Even in the 90's, it wasn't uncommon to see seniors advertise products ranging from potato chips to lawnmowers. Today, you'd be hard pressed to find a senior in a television commercial advertising ''anything'' other than medication or term life insurance (unless, perhaps, he/she is advertising some kind of family run business).
* The resurrection of Wendy's "Where's the Beef" slogan. In the original ads an old lady screams this angrily at servers of BrandX burger joints, in the new version a twentysomething {{hipster}} finds a [[FunTShirt vintage T-shirt]] with the slogan and various [[PhraseCatcher strangers repeat it]] until they've pointed him to a Wendy's.
* Kentucky Fried Chicken also played with this. First came the initialisms from the full name to "KFC" in 1991. Next, many ad campaigns designed to target young and racial demographics. Remember the animated Colonel Sanders in 2000? That campaign lasted only a year, perhaps because [[{{Squick}} animating a beloved founder still fresh and alive in the minds of many was a bit exploitive.]]
* Even [[UsefulNotes/McDonalds McDonald's]] is not immune to this trope. In April 2014, they unveiled a [[http://www.dallasnews.com/incoming/20140423-mcdonalds_ronald_mcdonald_37263351.jpg.ece/ALTERNATES/w320/MCDONALDS_RONALD_MCDONALD_37263351.JPG new look]] [[http://gaia.adage.com/images/bin/image/x-large/ronald_new_1.jpg?1398292666 for their iconic mascot Ronald McDonald,]] giving him a fashion sense that's meant to resonate with the [[TurnOfTheMillennium millennial]] crowd, and new viral marketing where Ronald will be "taking selfies" and posting them to social media sites like Twitter. [[TheyChangedItNowItSucks The reaction so far has been a big collective groan]].
* [[http://ottantology.blogspot.it/2011/11/capitan-findus.html Capitan Findus]] (also known as Captain Birdseye or Captain Iglo), mascot of a brand of frozen fish foods, originally looked like an old, jolly sea captain with a big white beard, not unlike a seafaring Santa Claus. In the late [[TheNineties 90s]] he briefly turned into a much younger captain who looked a bit like ComicBook/CortoMaltese and who also fought a cartoonish crew of sea-themed villains a la Action Man or other similar action-themed cartoons, also counting for DarkerAndEdgier. Now he is old again but looks a much more realistic, grizzled sea captain than both of his previous incarnations.
** The captain was given the treatment again in 2018. Unlike his 90s counterpart, this one retained the realism and is now opting to be a SilverFox.
* Even after the New Coke debacle of 1985, Coca-Cola was still intent on keeping that product alive, with both the new and original formulas remaining on the market simultaneously. As a result, two advertising campaigns were created. The original formula, now called "Coca-Cola Classic," went for ads reflecting the unabashed American patriotism associated with the soft drink, while New Coke went for the youth market that rival Pepsi succeeded in winning over. Enter ''Series/MaxHeadroom'' (the marriage of actor Matt Frewer and CGI), who was all the rage among '80s teens, hawking New Coke with the taglines "Catch the Wave!" and "Don't Say the 'P-Word'!" Coca-Cola spent more money on the Headroom ads than the Classic Coke ads, but even its target audience ended up flocking to the original formula. It didn't help that there was some brand confusion; New Coke, which wasn't officially branded as such, was now called simply Coke, so consumers didn't know which formula the promos were advertising. Eventually Headroom withered away at the end of the decade, and Coca-Cola abandoned promoting New Coke, which quietly remained on the market (as "Coke II") until 2002.
* This trope is parodied in [[https://www.youtube.com/watch?v=v0cDE8K6geo an ad]] for the Seattle Mariners baseball team in which [[GoodOldWays Old School]] [[https://www.youtube.com/watch?v=71-dmYhd7aY Kyle Seager]] (A man so old school that he [[BeyondTheImpossible tweets on a manual typewriter]]) attempts to appeal to younger audiences by reinventing himself as [[TotallyRadical K-Swag.]]
* {{Subverted| trope}} in a 90s fire safety PSA with Smokey the Bear. It opens with Smokey dressed in gangsta style giving a rap, only to declare that the new direction isn't working, and instead gives a straightforward, classic discussion of how to avoid forest fires.
* Early 90s TV ads for the UK insurance company Clerical Medical featured two elderly muttonchopped men in the fashions of 1824 (when the company was founded) representing the professions in its name. Late 90s ones {{Gender Flip}}ped the cleric and made them a 20-something couple in the present day.

[[folder:Comic Books]]
* Many of Franchise/TheDCU characters in the 2011 ComicBook/{{New 52}} relaunch, including Franchise/{{Superman}}. The stated reason is to make the characters more modern and relatable.
** Most notably with the [[UsefulNotes/TheGoldenAgeOfComicBooks Golden Age characters]] in the series ''ComicBook/{{Earth 2}}''. [[Franchise/TheFlash Jay Garrick]], in particular, goes from CoolOldGuy BadassGrandpa to DoggedNiceGuy college grad DesperatelyLookingForAPurposeInLife.
* The ComicBook/PostCrisis ComicBook/{{Superboy}}'s initial presence in ''[[ComicBook/TheDeathOfSuperman Reign Of The Supermen]]'' was probably a nod to this trope, much like Steel represented the AffirmativeActionLegacy, the Eradicator represented DarkerAndEdgier {{Sociopathic Hero}}es, and the Cyborg Superman represented gratuitous artificial limbs.
* The [[DorkAge infamous]] "Teen Tony" era of ''Comicbook/IronMan''. They turned adult Tony Stark evil and so they got a teenage version of Tony from the past and had them fight. The whole thing was rebooted and no one ever talked about it again.
* The "Batch [=SW6=]" clones in the ''ComicBook/{{Legion Of Super-Heroes}}''; they were even given a title of their own to allow this trope to coexist with the original Legion in the TMK era. The ContinuityReboot of the Legion after Zero Hour also resulted in this trope.
* The objective behind the ''ComicBook/OneMoreDay'' arc of ''ComicBook/SpiderMan'', based on Creator/JoeQuesada's belief that no-one can relate to a married superhero. Further casualties are [[ComicBook/XMen Jean Grey]] (with Scott and Emma ''kissing over her grave'') and ComicBook/TheWasp (killed to "make ComicBook/AntMan more interesting," just like Spidey.) That some of the love interests that get [[DroppedABridgeOnHim the bridge dropped on them]] are established characters in their own right and have people who actually care about their treatment is ''entirely'' lost on him.
** [[ComicBook/TheCloneSaga Ben Reilly]] was a weird example. As Peter's clone they were exactly the same age mentally and physically, but whereas Peter had graduated college and was married with a kid on the way; Ben was a single, leather jacket wearing, motorcycle riding dropout who still had a lot of the wisecracking energy and youthful idealism Peter had lost. The plan was to make Ben Spiderman so they could return the character to his roots without undoing decades of character develoment for Peter. It... did not work.
* Joseph, the hated young ComicBook/{{Magneto}} from the '90s ''ComicBook/XMen'' books. He was initially introduced as the real Magneto, who had supposedly been [[FountainOfYouth de-aged]] and stripped of his memories, but was ultimately revealed to just be a [[CloningBlues youthful clone]]. [[HeroicSacrifice He was killed off almost immediately after this revelation]].
* Kyle Rayner, whom DC trumpeted as "the One True Franchise/GreenLantern" while [[DroppedABridgeOnHim Dropping a Bridge]] on Hal Jordan and the rest of the Corps. Eventually reversed for the most part, as Hal and the Corps came back 10 years later.
* Jaime Reyes as ComicBook/BlueBeetle is another case in addition to being an AffirmativeActionLegacy.
* Most of the characters in the ComicBook/UltimateMarvel universe.
** ''ComicBook/UltimateFantasticFour'':
*** Reed Richards and Sue Storm founded the Fantastic Four at 21 and [[AdaptationNameChange Victor Van Damme]] became Doctor Doom around the same age.
*** Subverted with Agatha Harkness. She's appears to be a voluptuous woman in her mid-thirties at most, compared to the regular continuity's much, much older grandmother type, [[spoiler:but she's still thousands of years old]].
** ''ComicBook/UltimateSpiderMan'':
*** Peter Parker remained around 15-16 for all 160 issues of the series. His successor, [[AffirmativeActionLegacy Miles Morales]], is ''even younger''.
*** This series also introduced the idea of Peter Parker knowing Mary Jane Watson, Harry Osborn, and Gwen Stacy in high school, an idea later used in the first ''Film/SpiderMan1'' (at least with the former two; Gwen appeared in ''Film/SpiderMan3'', after they went to college), ''ComicBook/SpiderManLovesMaryJane'', ''WesternAnimation/TheSpectacularSpiderMan'', the ''WesternAnimation/UltimateSpiderMan'' cartoon (again, just MJ and Harry; while Peter went on a inter-dimensional journey and met ComicBook/SpiderGwen. Normal!Gwen doesn't seem to exist in this universe), ''Film/TheAmazingSpiderManSeries'' (Gwen and he was childhood friends with Harry), and ''WesternAnimation/MarvelsSpiderMan'' (Harry and Gwen). In the mainstream universe, Peter didn't meet them until he went to college. Similarly, both Peter and the future ComicBook/{{Venom}} Eddie Brock were childhood friends.
*** [[ComicBook/ImmortalIronFist Iron Fist]], Shang-Chi, and ComicBook/SpiderWoman all became teens or young adults, [[ComicBook/{{Venom}} Eddie Brock]] became Franchise/SpiderMan's [[ChildhoodFriends childhood friend]].
** Comicbook/DoctorStrange is a handsome guy in his early 20's rather than TheAgeless [[OlderThanTheyLook guy born in the 30's who looks perpetually middle-aged]]. Then again, the Strange seen in his appearances is also [[LegacyCharacter the original's son]]. Likewise, Ben Urich, a middle-aged man in the classic Marvel Universe appears to only be in his 30s.
* In addition to Mary Jane, Harry, and Gwen being in high school with Peter in the aforementioned ''ComicBook/SpiderManLovesMaryJane'', Felicia Hardy (Black Cat's alter ego) is in high school with them as a {{new transfer student}}, unlike the ''Ultimate'' comics (which kept her as an adult), her ''WesternAnimation/TheSpectacularSpiderMan'' incarnation (where, according to WordOfGod, she's 19) and her incarnation in ''Film/TheAmazingSpiderMan2'' (where she never met Peter and by that point, anyway, he and Harry have graduated high school).
* ''ComicBook/BatmanEarthOne'' protrays Lucius Fox as younger than Batman, in inverse of tradition, where he's older than Bruce Wayne (especially considering [[Film/TheDarkKnightSaga some]] [[WesternAnimation/TheBatman cases]], he's a friend of Thomas Wayne before [[DeathByOriginStory that fateful night]]).
* In the late 1960s/early 1970s, ''World's Finest'' ran some stories about the "Super-Sons," Clark Kent Jr. and Bruce Wayne Jr. They looked to be in their twenties and sported [[TotallyRadical the hippest clothes and slang.]] The current ''ComicBook/SuperSons'' comic features much younger, KidAppealCharacter versions (Jon Kent and Damien Wayne).

[[folder:Films -- Animated]]
* Defied by Creator/{{Pixar}} with ''WesternAnimation/{{Up}}''. They were asked about audiences possibly not connecting with a plot about a senior citizen, but they weren't too concerned about it. This has worked out for them.

[[folder:Films -- Live-Action]]
* ''Film/JamesBond'' continually changes actors to keep Bond around a certain age range. As actors age out, they are replaced by younger actors.
* In [[WesternAnimation/InspectorGadget the cartoons]], Inspector Gadget was voiced by then-sixty-something actor Don Adams, and the character himself was portrayed as if he was in his late 30s or early 40s. When it came time to cast him for [[Film/InspectorGadget the live-action version]], they went with babyfaces Creator/MatthewBroderick and French Stewart, neither of whom look like they were in their late 30s or early 40s.
* The ''WesternAnimation/ThomasTheTankEngine'' film cast the younger, "hipper" Creator/AlecBaldwin as Mr. Conductor rather than the fifty-something Music/RingoStarr or Creator/GeorgeCarlin.
* The 2009 ''Film/StarTrek'' movie reboots the series with a crew of young actors, playing characters who are straight out of the Academy rather than experienced veterans of high rank, as the characters were at the beginning of [[Series/StarTrekTheOriginalSeries the original show]].
* The Shakespeare adaptations often make the cast younger than they are in the original play:
** ''Film/TenThingsIHateAboutYou'' took ''Theatre/TheTamingOfTheShrew'' and put it in a high school.
** ''Film/{{O}}'' puts ''Theatre/{{Othello}}'' in a high school.
** ''Film/ShesTheMan'' does it to ''Theatre/TwelfthNight''.
** ''Film/WilliamShakespearesRomeoAndJuliet'' does this in an interesting way. The setting is changed to California in the 1990s, Romeo is played by Creator/LeonardoDicaprio (who at the time was still considered a teen heartthrob), and swords and daggers instead become firearms. However, the dialog in the movie is lifted directly from the original play rather than attempting to update it with the setting, making for an interesting combination of "old English meets 1990s America."
* ''Film/{{Clueless}}'' was Creator/JaneAusten's ''Literature/{{Emma}}'' reworked with a high school cast.
* ''Film/CityOfEmber'' used the "older and hipper" inversion. The lead characters are twelve in the [[Literature/TheBooksOfEmber original book]], but are teenagers in the film.
* ''Literature/PercyJacksonAndTheOlympians'' used the "older and hipper" inversion. The [[TheChosenOne lead]] is also twelve in the original book, with age progression that is intertwined with a prophecy that spans the entire series. [[AdaptationInducedPlotHole They are teenagers in the film to allow for romantic entanglements.]]
* In the original ''Film/DawnOfTheDead1978'', the main characters are all in their 30s to 40s. [[Film/DawnOfTheDead2004 In the remake]], they're all twenty-somethings, with only one guy who looks like he's on the far side of 35. There are a few elder side characters (Nicole's dad, the two truckers and the gay man), but none of them survive to the end.
* Joe Leland, the hero of the novel ''Nothing Lasts Forever'' is in his sixties and is as solemn and serious a character as can be found. When the novel was turned into the movie ''Franchise/DieHard'', Leland was transformed into the young, hip [[DeadpanSnarker snarky jokester]] John [=McClane=], played by the young, hip [[DeadpanSnarker snarky jokester]] Creator/BruceWillis.
* ''Film/XMenFilmSeries'':
** ''Film/XMenFirstClass'' explores the younger (and [[TotallyRadical groovier]]) versions of Professor X, Magneto, Mystique and Beast with new actors playing the familiar roles.
** ''Film/XMenApocalypse'' features Jean Grey, Cyclops, Storm and Nightcrawler as adolescents.
* The first ''Film/{{Blade}}'' does this to both Deacon Frost (casting him a more Generation X type of character. His comic book counterpart is an older, German accented, white haired gentleman that hailed from circa 1868) and Blade himself (shifting his year of birth from 1929 to 1967). ''Film/BladeTrinity'' also does this to Hannibal King, making him younger and more snarky.
* The Franchise/MarvelCinematicUniverse's version of Spider-Man is a teenager in high school rather than the college student that Creator/SamRaimi's ''Film/SpiderManTrilogy'' and ''Film/TheAmazingSpiderManSeries'' portrayed. Also, rather than the elderly retiree of the pre-MCU films, Aunt May is played by the 51 year old Marisa Tomei.
* ''Film/TheHungerGamesCatchingFire'': Despite being stated to be among the older tributes in the book, the District 6 Morphlings only look about 20-30 in the movie. Justified as their actors, Justin Hix and Megan Hayes, are around that age.
* In the ''WesternAnimation/{{Jem}}'' cartoon almost all of the characters are at least twenty years old (with only Kimber being a teen out of high school). The [[Film/JemAndTheHolograms live action film]] changed the titular Jem and the Holograms into all being high schoolers. This changes them dramatically as they're more immature and don't deal with 'adult issues' like jobs or romance. Oddly, the film was aimed at an older audience than the cartoon--tweens and teens instead of girls ten and under.

* The main cast of the Literature/SkylarkSeries are all adults with careers. The reimagining ''Literature/AlouettesSong'' makes them (except for [[DiabolicalMastermind DuQuesne]]) teenagers. Oddly enough, they were pretty young and hip [[SeinfeldIsUnfunny compared to the cast of most earlier science fiction]] in the original work to begin with.

[[folder:Live-Action TV]]
* EndOfAnAge: [[RealityTelevision Reality shows]] rarely have contestants who are older than 50 anymore. Even then, not even a handful. The days of Rudy Boesch (''Series/{{Survivor}}'') and "Chicken" George Boswell (''Series/BigBrother'' USA Edition) are ancient history.
* Parodied in the ''Series/StargateSG1'' episode "200," and then played straight with the young cast and relationship-centric nature of ''Series/StargateUniverse''. Ironic, eerily prophetic, the writers of "200" parodying what their executives were perhaps discussing, or all of the above? You decide.
* As it went on for [[LongRunners longer and longer]], ''Series/{{ER}}'' replaced pretty much all of its older actors with younger hipper ones.
* ''Series/DoctorWho''
** Innes Lloyd's tenure as producer was an intentional attempt at this. He sacked the companions Steven (from the future) and Dodo (who ''was'' a hip Sixties girl but a rather unflattering caricature of one, since her main characteristic was [[CloudCuckoolander being a total weirdo]]) and drafted in the legitimately hip posh girl Polly and working class sailor Ben, both from the then present day 1966. Then he presided over recasting the Doctor from Creator/WilliamHartnell, whose health had been slowly failing and compromising his acting ability, with Creator/PatrickTroughton, who was younger and much more physically robust. The Doctor's characterisation also shifted in this direction; the First Doctor was a GrumpyOldMan with NoSocialSkills, travelled around with schoolteachers and his granddaughter, and went on pseudoeducational adventures in history in which aliens would not show up. The Second Doctor was TheSocialExpert with a flair for [[WigDressAccent dressing up]] and got to do trendy 60s things like wear a [[Franchise/TheBeatles Beatles]] haircut, [[DoesThisRemindYouOfAnything teach teenagers to overthrow their oppressive square masters by mixing acid]], go on adventures in psychedelic dreamscapes, and wear CoolShades as a disguise.
** The Fourth Doctor's tenure started off a bit like this. Creator/TomBaker was at the time the youngest actor to have played the Doctor, and Creator/PhilipHinchcliffe specifically designed elements of his personality to appeal to a PeripheryDemographic of college-aged and childless adults, who would not normally have watched the show. He had decided that 'traditional heroes' like Creator/JonPertwee were 'out of fashion'. At the time, the new Doctor's apparent youth (played by a man in his early 40s, although one known for being able to act his apparent age up and down easily) was a big shock and controversial with the fan base, and even received some lampshading in the show itself, including a HollywoodMidlifeCrisis subplot in "Pyramids of Mars" and an exchange in "The Seeds of Doom" where a man tells him he was expecting someone older and the Doctor insists he's only 749. Of course, by today's standards, a 41-year old Doctor would be a granddad...
** The last two seasons of Creator/SylvesterMcCoy's era also fit, as he had had a very unhip first season under massive pressure to be LighterAndSofter. A new script editor came in, and his plan for fixing it was to make the show more relevant to modern teenagers, dealing with the home life of the Doctor's companion in more detail, making the companion less traditionally squeaky-clean, adding a bit more sexual subtext and trying to deal more sincerely with the implications of a child travelling around time and space with an impossibly old SufficientlyAdvancedAlien [[TheChessmaster Chessmaster]].
** The relaunch uses this trope. The [[Creator/ChristopherEccleston Ninth]], [[Creator/DavidTennant Tenth]] and [[Creator/MattSmith Eleventh]] Doctors get increasingly younger, with Ten and Eleven having a particularly hipster vibe, in comparison to the generally older Doctors before them. [[Creator/PeterCapaldi The Twelfth Doctor]] is the first of the reboot to return to an older Doctor.
*** This was remarked on by Creator/MarkGatiss in an interview, commenting on how shocked people were by the casting of the Twelfth Doctor:
--->When I was younger the actors who interpreted the part all had ages similar to Peterís today, and it was when we had our first younger Doctor, Creator/TomBaker, that it was a shock. Now things are reversed.
* In season one of ''Series/MorkAndMindy'', the main characters were Mork, Mindy, Mindy's father Fred, and Mindy's grandmother Cora. The series was a huge success. For season two, [[ExecutiveMeddling the producers decided to change the timeslot, and eliminate the older characters of Fred and Cora,]] replacing them with a brother and sister from New York who run a deli that the two leads are now regulars at. However, this backfired, so in season 3 the producers returned to their original premise, but this also failed. The theme song went through similar changes. In Season 2, it was disco-fied, then went back to a retread of the original for season 3.
* This is the trend that's being followed by both the ''Franchise/KamenRider'' and ''Franchise/SuperSentai'' franchises. The earliest seasons had their protagonists typically somewhere within their mid-twenties but at one point, the protagonists tend to either be in their very early twenties or late teens. As it stands, the protagonist ''Series/KamenRiderFourze'' is a high school student, so this trope is more or less in full effect with the franchise by this point. 2012's series show that this is not a permanent shift but a choice for that year. Haruto of ''Series/KamenRiderWizard'' is played by a 22-year-old actor, and the ReunionShow takes place five years later so even the ''Fourze'' cast will not be high-schoolers in their further appearances. ''Series/TokumeiSentaiGobusters'', however, gives us a deliberately wide age spread - Yoko is high school age, Hiromu is in his early twenties, Jin looks mid-twenties but is actually seven years older, [[spoiler: being a projection of his true self still in hyperspace]]. Ryuuji is almost thirty.
* In the 2000s, middle-aged Music/VinceGill was replaced pretty much by the much younger duo of Music/BradPaisley and Music/CarrieUnderwood as host of the Country Music Association Awards.
* Poor attempts to apply this to ''Series/LetsMakeADeal'' in the 1996 quasi-spinoff ''Big Deal'' led to its quick cancellation ó the show and hosting style were greatly amped-up, the prizes more modernized, and the show added a ''Series/TruthOrConsequences''-style stunt element. ''Big Deal'' lasted only six weeks (though it didn't help that Creator/{{Fox}} tended to preempt some or all of the show due to NFL football running overtime). The 2003 revival of ''Let's Make a Deal'' on Creator/{{NBC}} suffered many of the same downfalls and died after only ''three'' weeks. When Creator/{{CBS}} revived it again in 2009, they seemed to get the balance of old and new just about right.
* ''Series/ThePriceIsRight'' fought hard against this, with many elements from the show's heyday in the 70s and 80s staying mostly the same right up until original host Bob Barker retired in 2007: same set, same basic prizes, same old pricing games (though modern tech ''did'' creep into Any Number, the very first pricing game to be played). Only the announcer post changed (Johnny Olson to Rod Roddy to Rich Fields), both times being due to the death of the predecessor. After Drew Carey took his place as host, the show began making more cosmetic and prizing changes, as well as other derivations from the Barker era such as celebrity cameos and increased interaction with the models and announcers, which was originally a ''Price'' hallmark that died off in the late 90s. The show also began swapping out old-fashioned game show props (trilons, eggcrate displays, etc.) for modern tech.
* ''Series/TheDailyShowWithJonStewart'' and ''Series/TheDailyShowWithTrevorNoah'': When Jon Stewart took over the reins of the show from Craig Kilborn, they were approximately the same age. When Jon retired from the show 16 years later, he was middle-aged and clearly ready to retire. He then chose Trevor Noah, a biracial South African 22 years younger than him, apparently choosing him after other comedians declined the position and because he noticed some of his own personality and viewpoints in the younger man. Trevor has since stated that as he makes the show, he also aims to help build an audience with his generation and younger viewers like Jon did at the beginning.

* For the 2014 London Palladium production of ''Theatre/{{Cats}}'', Creator/AndrewLloydWebber decided he wanted to "update" the Rum Tum Tugger character. Originally a rock star based on Music/MickJagger, Tugger was turned into a younger [[TotallyRadical hip-hop "street cat"]] (complete with backwards snapback, gold chains, and [[Music/MCHammer Hammer]] pants) in an [[WereStillRelevantDammit attempt to appeal to a new generation]]. His song was rewritten as a rap, with Lloyd Webber even making the bold ([[https://www.yahoo.com/news/rum-tum-tugger-rap-west-end-revival-cats-162018089.html and to many, absurd]]) claim that Creator/TSEliot, whose poems provided the basis for the musical, [[http://www.telegraph.co.uk/culture/theatre/theatre-news/10951867/Cats-classic-musical-to-feature-a-rapping-cat.html was "the inventor of rap"]]. The changes to Rum Tum Tugger received so much backlash that the original version of the character was restored.

[[folder: Toys]]
* ''Franchise/{{Barbie}}'': Barbie started off as a teenage model however since at least the 1970s she's been more commonly depicted as a young adult. Her exact age [[VagueAge is unspecified]] and is [[ArtisticAge whatever age fits her role best]]. Barbie's longest-standing voice Creator/KellySheridan was [[TheOtherDarrin replaced]] with a younger sounding voice actress in ''WesternAnimation/BarbieAFashionFairytale''. This coincided with Creator/{{Mattel}}'s early 2010s wishes to {{retool}} Barbie as a teenager again. Gone are the fairytale stories, ''Barbie'' media went back to the [[RevisitingTheRoots the original idea]] of Barbie being a high schooler and an {{Animated Actor|s}}.

[[folder:Video Games]]
* Humorously portrayed in ''VideoGame/DonkeyKongCountry''. Cranky Kong was Donkey Kong in [[VideoGame/DonkeyKong the classic arcade games]] of the early-80's. The then-current DK (who was, presumably, either Donkey Kong Junior in the 80's or Jr.'s son) is, of course, young and hip, while Cranky is a bitter old geezer who obsessively pines for the glory days of his time as DK in the 80's.
* ''Franchise/SuperMarioBros'':
** Probably the best way to describe [[RoyalsWhoActuallyDoSomething Rosalina's]] [[TheOtherDarrin new voice]] in ''[[VideoGame/MarioKart Mario Kart 7]]'', which replaces her withdrawn elegance and softspoken mannerisms with more sass and emotion.
** Mario was originally written as being a middle aged man in his thirties or forties, to the point where one of his original names (before "Jumpman") was "Ojisan". By ''VideoGame/SuperMarioWorld'' his age had been decreased by several years. He isn't much older than Princess Peach and according to WordOfGod he is twenty-four. Obviously his twin brother Luigi has the same thing occur to him. A large number of fans don't notice their young age because they're YoungerThanTheyLook.
* [[VideoGame/PacMan Pac-Man's]] redesign in ''Pac-Man Party'' gave him blue eyes and made him younger. It also scrapped his wife and children. The [[WesternAnimation/PacManAndTheGhostlyAdventures animated adaptation]] takes it a step further and outright makes him a KidHero.
* In the original ''[[VideoGame/TheLegendOfZelda Legend of Zelda]]'', Impa was described in the manual as Zelda's elderly nursemaid. By ''[[VideoGame/TheLegendOfZeldaOcarinaOfTime Ocarina of Time]]'', she became a badass [[{{Xenafication}} warrior]] [[ActionGirl woman]]. The elderly Impa does appear occasionally but not as often as her younger incarnations. Of course Link, Zelda and Ganon were constantly getting younger replacements depending on the generation, but usually with less changes to the character.
* In the original ''VideoGame/TheGreatGianaSisters'' games the twins were adults. Ever since ''The Great Giana Sisters DS'' they've been {{Kid Hero}}es.

[[folder:Web Originals]]
* Parodied in the ''WebAnimation/StrongBadEmail'' "[[http://www.homestarrunner.com/sbemail164.html looking old]]" where a fan asks if Strong Bad needs an image overhaul and he just ends up looking older.
* ''WebAnimation/DCSuperheroGirls'' is an official HighSchoolAU for Creator/DCComics. Almost all the major heroes are [[KidHero teenagers]] instead of being in their twenties and thirties.

[[folder:Western Animation]]
* ''Franchise/ScoobyDoo'':
** Both ''WesternAnimation/WhatsNewScoobyDoo'' and ''WesternAnimation/ScoobyDooMysteryIncorporated'' are modern adaptations of old series from the 70's. In the latter the characters are teenagers (as they were in the original series), instead of being in their twenties like many newer versions.
** Subverted in most series after the original version. Originally Mystery Inc. were teenagers, with Fred being seventeen and Velma being only fourteen. Most future material present them as adults, with ''WesternAnimation/ScoobyDooOnZombieIsland'' having them as adults who grew apart as they aged.
* Deconstructed in an episode of ''WesternAnimation/BatmanTheAnimatedSeries'' with the villainous Calendar Girl. She was a former model who was "past her prime" (that is, she had turned 30) and wanted revenge against the fashion industry that abandoned her. There was a scene where a company was pitching TV ideas such as something about a "teen cop" and "girls at a modeling college" etc. to drive the point home. In the end, it was revealed that Calendar Girl was still quite beautiful, but all she could see were the "flaws" that came with age. The irony? Calendar Girl herself is a younger-and-hipper update of Calendar Man, a somewhat lame CListFodder bat-rogue.
* ''WesternAnimation/BatmanTheBraveAndTheBold'' played this trope straight with its version of [[ComicBook/BatmanAndTheOutsiders the Outsiders]], which consisted primarily of angsty teen versions of ComicBook/BlackLightning, ComicBook/{{Katana}}, and ComicBook/{{Metamorpho}}. They were later joined by teen versions of Halo and Geo-Force as the series progressed.
* ''WesternAnimation/BatmanBeyond'' owes its entire existence to this trope, as the stated concept of the show was "Batman In High School". [[LoopholeAbuse They never specified]] it had to be Bruce Wayne in High School, though. Though the trope was played very straight (not only was Batman in high school, it was also set in the future), it was also inverted with Bruce Wayne himself, who (being too old to be Batman himself) became MissionControl to his successor, growing into a BadassGrandpa CoolOldGuy.
* ''WesternAnimation/ExtremeGhostbusters'' was a younger hipper version of ''WesternAnimation/TheRealGhostbusters'', replacing all of the "old" Ghostbuster characters except Egon Spengler, who stayed around as TheMentor. The "Extreme" Ghostbusters were a bunch of college-age kids (including a [[TheSmurfettePrinciple Token Female]] PerkyGoth).
** [[VideoGame/GhostbustersTheVideoGame The 2009 video game]] explains this: the "shockwave" in 1991 made ghosts much bigger, stronger, and meaner. The Extreme Ghostbusters are therefore "Busters of Extreme Ghosts."
** Additionally, it was DarkerAndEdgier even compared to ''Real''- especially considering that ExecutiveMeddling had made ''RGB'' gradually LighterAndSofter over time; this series reversed course ''big time''. You could forget that this franchise started out as a ''comedy'' about ghost-busting. The game serves as an explanation for the outright {{Eldritch Abomination}}s this new team was up against.
* ''WesternAnimation/AllGrownUp'' inverted this trope by presenting an ''Older'' and Hipper version of the ''WesternAnimation/{{Rugrats}}'' characters. Although not as well liked as ''Rugrats'', it still had a decent fanbase.
* ''WesternAnimation/QuackPack'' inverts this by turning WesternAnimation/DonaldDuck's nephews Huey, Dewey, and Louie into teenagers. The redesigns ended up unpopular so, unlike Max who stayed an adult after ''[[WesternAnimation/AGoofyMovie An Extremely Goofy Movie]]'', the triplets have been de-aged again.
* Whereas the original ''Franchise/{{Transformers}}'' featured a team of grizzled veterans and a couple of rookies, ''WesternAnimation/TransformersAnimated'' features a team of brash rookies with one grizzled mentor.
* ''WesternAnimation/IronManArmoredAdventures'' has Tony Stark, Pepper Potts, and [[Comicbook/WarMachine Rhodey]] all in high school and fighting bad guys. Teen versions of ComicBook/BlackPanther and Madame Masque eventually appear, as do college-aged versions of ComicBook/{{Hawkeye}} and Comicbook/BlackWidow.
* The Creator/DisneyChannel inverted this with its "Zoog Disney" block by way of aging up the Zoog characters into "older" and hipper versions of themselves through an AnimationBump. It pretty much killed the block.
* ''WesternAnimation/YoYogi'' is a spinoff of WesternAnimation/YogiBear made during the 90s, where Yogi and his friends are teenagers. It provides the page image.
* ''WesternAnimation/GoofTroop'' doesn't de-age Goofy, but introduces his son, Max, and focuses on his life as well as Goofy's.
* The 1996 ''{{WesternAnimation/Flash Gordon|1996}}'' cartoon took a character who had, in the past, been a world-champion polo player and professional football player, and turned him into a skateboarding teenager.
* ''WesternAnimation/MuppetBabies'' half-played this trope. The characters were definitely "younger" but were by no means "hipper" than their adult counterparts. They were basically more naive and imaginative versions of their adult selves.
* Parodied on ''WesternAnimation/TheSimpsons'' in the episode "[[Recap/TheSimpsonsS11E19KillTheAlligatorAndRun Kill the Alligator and Run]]". The Simpsons visit Florida after Homer has a breakdown, but they arrive during ''Series/MTVSpringBreak''. One of the [=VJ=]s is celebrating her 25th birthday, and in a nod to ''Literature/LogansRun'', a jewel on her hand starts flashing, and security staff take her away and replace her with a younger VJ.
* Like other movies from the 80's, the popularity of ''Film/LittleShopOfHorrors'' led to the creation of cartoon spin-off, and in that case, we get the thankfully short-lived 1991 Creator/FoxKids show, ''WesternAnimation/LittleShop''. ''Little Shop'' ages the protagonists down from twentysomethings to around 13 years old, made the ManEatingPlant a friendly character that eats meat like a normal Venus flytrap and gets repulsed at the idea of people eating vegetables, and turned the DepravedDentist into a school bully with BracesOfOrthodonticOverkill.
* ''WesternAnimation/XMenEvolution'', which was launched after the success of the first ''Film/XMen1'' movie, featuring several X-Men and Brotherhood members as being in their teens, including many who weren't in the comics, including Nightcrawler, Avalanche, and Blob. Additionally, Destiny, who's over 100 years old in the comics, is significantly younger, being ''at the most'' in her 40s.
** In the 80's, there was a planned ''ComicBook/XMen'' cartoon that fell through. It would've featured ComicBook/{{Storm}}, ComicBook/{{Cyclops}}, Kitty Pryde, Thunderbird, Nightcrawler and Lady Lightning (ComicBook/MsMarvel) as teenagers.
* ''WesternAnimation/YoungJustice'' features a number of younger versions of adult ''Creator/DCComics'' characters, including ComicBook/{{Zatanna}}, Cheshire, El Dorado, Samurai, Apache Chief, and Vox.
* ''WesternAnimation/{{Ultimate Spider-Man}}'' features Spider-Man becoming part of a superhero team connected with ComicBook/{{SHIELD}}, consisting of {{ComicBook/Luke Cage|HeroForHire}}, [[ComicBook/ImmortalIronFist Iron Fist]], ComicBook/{{Nova}} and ComicBook/WhiteTiger, the first two being older in the comics than they are in the show. A teen version of the Rhino also shows up as one of Spider-Man's former classmates and a similarly deaged version of the Vulture later appeared.
* ''WesternAnimation/TeenageMutantNinjaTurtles2012'' has, among others, April as a teenager, she like others looks like young adults but they are teenagers. Master Splinter is also younger, as in most continuities he is an old man, where here he is middle aged.
* In ''WesternAnimation/BewareTheBatman'' Alfred is significantly younger, and more physically fit that previous incarnations, and he is stated to be an ex-[[SecretIntelligenceService MI6]] agent with the rank of Major.
* Bruce Wayne in ''WesternAnimation/TheBatman'' seems to be in is early twenties, rather than thirty, and his relaxed and lighthearted attitude during some of his interactions with Alfred suggest that his RichIdiotWithNoDayJob act is somewhat less of an act than, for example, the Creator/KevinConroy incarnation. The access to the Batcave is behind a coin-op games cabinet instead of a clock. The series' aim was of Batman in his early years (with the first episode being Bruce and Alfred looking back, having been 3 years since Bruce became Batman.) He does become darker and more serious as the series progresses, however.
* ''WesternAnimation/TheSpectacularSpiderMan'' followed the ''Ultimate Spider-Man'' comics lead and puts Mary Jane Watson, Harry Osborn, and Gwen Stacy in high school with Peter Parker and made Eddie Brock Peter's childhood friend, a college student, and a lab assistant for Curt Connors. Likewise, the show also put Hobie Brown, Glory Grant, and Randy Robertson, characters Peter didn't meet until later, in high school with him.
* ''WesternAnimation/BabarAndTheAdventuresOfBadou'' is a show more aim toward young kids and focus on the younger kid characters like Badou (Babar's grandson) and Zephir's daughter. Much more action-oriented than the original show. Even the contrast of the openings (the original had classic music and the new has a rap) shows this tendency.
* ''WesternAnimation/MarvelsSpiderMan'':
** ComicBook/DoctorOctopus, John Jameson, the Shocker, Alistair Smythe, and pre-Rhino Aleksei Sytsevich are presented as {{Teen Genius}}es around Peter's age or slightly older rather than adults as in other versions. This is also played around with Clash as he's canonically Peter's age, but he was introduced in the comics after Peter had graduated college.
** The series itself is this for [[ComicBook/DanSlottSpiderMan Dan Slott's run]] as a key feature of the series is Horizon Labs reimagined as a special high school for geniuses, the presence of Max Modell (Horizon's founder) as its principal, the use of the aforementioned Clash, and the improved Spider-Man costume Peter wears in the series (after starting off in a BetaOutfit similar to the one in the ''Franchise/MarvelCinematicUniverse'') is a tweaked version of the Spider-Armor Mk IV from ''ComicBook/AllNewAllDifferentMarvel''. Additionally, a major story adapted for season 1 was ''ComicBook/SpiderIsland'' and it's been confirmed that part of season 2 would adapt ''ComicBook/SuperiorSpiderMan''.
* In the [[WesternAnimation/TheMagicSchoolBusRidesAgain Netflix reboot]] of ''WesternAnimation/TheMagicSchoolBus'', Frizzle (who was voiced in the original by 50-something Lily Tomlin) is replaced by her sister (voiced by millennial Kate [=McKinnon=])
* The version of ComicBook/TheFalcon in ''WesternAnimation/AvengersAssemble'' is a YoungerThanHeLooks teenager as opposed to the adult of the comics. [[spoiler:Until season 4, where thanks to the events of the opening resulted in him spending years in the future, where by the time the Wasp and Vision found him, he's an actual adult.]]
* ''WesternAnimation/StretchArmstrongAndTheFlexFighters'', and its tie-in merch and comics, rebrand its title character from an adult crimefigher, to a teenage one.