->''"Magic schmagic. Boooo!"''
-->-- '''Rainbow Dash''', ''WesternAnimation/MyLittlePonyFriendshipIsMagic''[[note]][[http://youtu.be/k8whn597qTY viewable here]][[/note]]

A StockPhrase, or rather, a StockPhrase Template. A character scornfully dismisses a warning or advice for restraint by repeating the word that represents the advice, then the same word with its beginning replaced with "schm-". "Safety, schmafety!" "Rules, schmules!" "[[ConvectionSchmonvection Convection, schmonvection!]]"

Wiki/TheOtherWiki tells us the actual name for this is [[http://en.wikipedia.org/wiki/Schm Shm-reduplication]] and it's, unsurprisingly, of {{Yiddish|AsASecondLanguage}} origin.

!!Examples Schmexamples:


[[folder:Advertising Schmadvertising]]
* All the kids want to play these these days is [[http://youtu.be/9ZfNTKUQ8l4 Tetris, Schmetris!]] Whatever happened to the unicycle? And the BALL?
* When telephone answering machines were still new, impressive technology mainly used by big shots, an advertisement for an early model demonstrated its use. As the tape reeled from one spool to the other, the "sorry we missed your call, wait for the tone and leave your message" announcement played, followed by the unimpressed ranting of a typical JewishMother, scoffing, "Fancy schmancy, automatic. This is your mother, that's who..."
* [[https://www.youtube.com/watch?v=wB_jSiFe-8w Toast Schmost]]
* As part of CableSatelliteMudslinging, a satellite television commercial had cable executives remarking that this trope made ''anything'' seem less threatening, from cold sores to scotch.
-->'''Exec:''' Ooh! I'll have some smotch!

[[folder:Anime & Manga Schmanime & Schmanga]]
* In ''Anime/{{Pokemon}}'', while Team Rocket are running for their lives from an Onix.
-->'''Jessie:''' Don't you know that ladies go first!?\\
'''James:''' Etiquette, Schmiquette!
* From the dub of ''Anime/SailorMoon'':
-->'''Sailor Moon:''' Lita's Sailor Jupiter!\\
'''Gesen/Game Machine Man:''' Ah Jupiter, Schmupiter!

[[folder:Comic Books Schmomic Books]]
* ''ComicBook/TheSmurfs'':
** In the original English translation of the story "King Smurf", Papa Smurf returns and sees his little Smurfs in the final battle with King Smurf ready to let him have it and stops the fight, asking what's going on. They turn and innocently ask if he's got the euphorbium that he left the village for, and he replies "euphorbium smurfphorbium".
** In the Papercutz translation of "A Smurfing Party", a Smurf accompanying Brainy into the forest replies with "Smurf schmurf" and "Gargamel schmargamel".

[[folder:Comic Strips Schmomic Strips]]
* There's a ''ComicStrip/TheFarSide'' cartoon with several characters saying some variant of the phrase: Neanderthals Schmeanderthals (mammoths), Indians Schmindians (Custer), Mexicans Schmexicans (Davey Crockett), Genghis Schmengis (Chinese soldiers). The caption is History Schmistory.
* In ''ComicStrip/{{Zits}}'', Connie reads an article about how the decision making part of the brain isn't fully mature until the early 20s. She then says, "Science, schmience," as she decides to punish Jeremy.
* In ''ComicStrip/RoseIsRose'', Pasquale once told his mom that "Clem says anything can be cancelled out by replacing its first letter with shm". Her response was "Oh, Clem Shmlem!" In the last panel, Pasquale is asking Clem "[[LogicBomb Now what?]]".
* The September 4, 1978 strip of ''ComicStrip/{{Garfield}}'' has "Labor Day, Schmabor Day."

[[folder:Fan Works Schman Schworks]]
* Chapter 2 of ''[[http://www.fanfiction.net/s/7144846/2/ Ed, Edd, 'n Pony]]'' has Eddy giving out "Logic, smogic". The typo's possibly unintentional.
* Chapter 8 of ''FanFic/EddwardWrightAceAttorney'' has Eddy giving out “Coincidence, shmoincidence”.
* Jokey's conversation with his Papa Smurf Pranky in the ''Fanfic/EmpathTheLuckiestSmurf'' story "Days Of Auld Lang Smurf", regarding the WhoopeeCushion prank:
-->'''Pranky:''' Jokey, you're laughing at a gag that just malfunctioned! I don't smurf anything funny about it.\\
'''Jokey:''' That was Polaris, Papa, Empath's friend from Psychelia. He's someone who could really smurf a good laugh in his life.\\
'''Pranky:''' Polaris schmolaris. I smurf nothing but a gag that just smurfed off by itself. Empathy must have triggered the thing to smurf off by itself to smurf his friend from smurfing on it, wherever he is.

[[folder:Films Schmilms]]
* ''Film/TheRockyHorrorPictureShow'': "Planet, schmanet, Janet!"
* ''Film/WeirdScience'': When the futuristic biker goons conjured by Lisa show up at Gary and Wyatt's party and start trashing the house, Max and Ian look for a place to hide. Max yells, "What about the girls?" [[note]]Their dates to the party.[[/note]] Ian returns, "Girls schmirls!", and the two cower.

[[folder:Literature Schmiterature]]
* ''Literature/ASeriesOfUnfortunateEvents'': In "The Wide Window," when Klaus insists to Count Olaf/Captain Sham that Mr. Poe will believe him and his siblings because they're telling the truth, Olaf cynically retorts, "Truth schmuth." The narration proceeds to go into a long AuthorTract not only about the usage of this trope, but also [[AndThatsTerrible how terrible it is]] that Olaf used it on the word "truth".
* First book of ''Literature/StarRiskLtd'': when M'chell is admiring a beautiful view of an AlienSky, Chas - at the moment in awful mood - comments, "beautiful schmutiful".

[[folder:Live-Action TV Live-Schmaction TV]]
* An episode of ''Series/{{Scrubs}}'' had JD claiming he could rhyme anything, but did so by repeating whatever the last person said and invoking this trope. Leading to this punchline to a BrickJoke when he annoys Lavern earlier in a scene;
-->'''J.D.:''' (''cheerfully'') Eat ''[[GettingCrapPastTheRadar schmit]]'' and die.
* ''Series/TheColbertReport'' had its "Evolution, Schmevolution" Week.
* In the ''Series/MarriedWithChildren'' episode "The Joke's on Al", Officer Dan has Griff arrested on the counts of "indecent exposure, murder, cannibalism" as a practical joke. Later, a TV report is seen about his arrest:
-->'''Announcer:''' This news bulletin just in: The Chicago Cannibal has been arraigned for over 100 murders. The cannibal, shown in this picture, says he's innocent, claiming there is no evidence. The D.A. responded by saying, "Evidence, schmevidence".
* In the David Letterman Top Ten List of "Other O.J. Defense Rhymes" (on both the show and the book), Number one was "Evidence, Schevidence".
* From ''Series/KenanAndKel'':
-->'''Kenan:''' Science project, schmience, smo..ject.
* ''Series/DoctorWho'': The Doctor uses it in [[Recap/DoctorWhoS28E9TheSatanPit "The Satan Pit"]].
-->'''The Doctor:''' Gravity shmavity, my people practically invented the black hole.
* ''Series/{{Community}}'':
-->'''Jeff:''' Move on with my life schmove schmon schmith schmy schmife!
* ''Series/MontyPythonsFlyingCircus'': A courtroom sketch has barrister John Cleese on a runaway talking spree to Judge Terry Jones' irritation.
-->'''Judge''' Mister Bartlett, your client has already pleaded guilty to the parking offence.\\
'''Barrister:''' Parking offence, schmarking offence, m'lord!
* ''Series/UntoldStoriesOfTheER'' has a GranolaGirl who ate poisonous mushrooms. She and her husband are both untrusting of medicine and insist on herbal remedies. To the doctor's claim that there is no scientific evidence to support herbal remedies, the husband scoffed, "Science, schmience."
* On ''Series/{{Friends}}'', Joey (a womanizer of the group) has a moment when he wants to have a proper girlfriend and experience a real closeness with her, much like Monica and Chandler who were friends first before they got together. However, the advice doesn't work that well and actually lead to a threesome, closeness schmoseness be damned.
-->'''Joey:''' You didn't give me advice! No, you gave me a pickup line! As soon as I told her I wanted to, you know, "build a foundation and be friends first," I suddenly, through no fault of my own, became irresistible to her! And her roommate!
-->'''Monica:''' What about the closeness?
-->'''Joey:''' Closeness, schmoseness! There was three of us for crying out loud!

[[folder:Music Schmusic]]
* In Music/TomLehrer's song "Wernher von Braun", from ''Music/ThatWasTheYearThatWas'':
-->''Call him a Nazi, he won't even frown.\\
"Ha, Nazi Schmazi," says Wernher von Braun.''
* Music/HarryNilsson's 1971 album ''Nilsson Schmilsson''. Later albums also incorporated "Schmilsson" into their titles.
* Music/{{Wilco}}'s 2016 album ''Schmilco''.
* The verse of the RewrittenPopVersion of "Sue Me" from ''Theatre/GuysAndDolls'' includes the following lines:
-->So your brow is so high\\
And my brow is so low.\\
So brow, shmow,\\
I'm close to you now...

[[folder:Puppet Shows Schmuppet Shows]]
* ''Series/FraggleRock'' used this in at least one episode. There was a whole string of examples until somebody said, "Fraggles, schmaggles," which was apparently the most shocking thing any fraggle could ever say.

[[folder:Theatre Schmeatre]]
* In ''Theatre/TheBibleTheCompleteWordOfGodAbridged'', when {{God}} tells Abraham to make a HumanSacrifice out of his son Isaac:
-->'''Abraham''': Isn't this all a little pagan for a supposedly monotheistic religion?\\
'''God''': Pagan, shmagan. Do you live in fear of me or not?
* In ''Theatre/RosencrantzAndGuildensternAreDead'', Rosencrantz tells a series of religious jokes, including one about two early Christians meeting in Heaven:
-->'''Ros''': "[[Literature/ActsOfTheApostles Saul of Tarsus]] yet!" cried one. "What are you doing there?!" ... "Tarsus schmarsus," replied the other, "I'm Paul, already."

[[folder:Video Games Schmideo Games]]
* In ''[[VideoGame/{{Civilization}} Civilization II]]'', one of the possible responses when rejecting the demands of another civilization is: "Consequences, schmonsequences!"
* Appears many many times in the ''VideoGame/{{Borderlands}}'' games, especially the second.
--> "Hyperion says: permanent death, schmermanent... ''schmeth''."

[[folder:Web Animation Schweb Animation]]
* ''WebAnimation/HomestarRunner'':
** Done by Homestar in the Strong Bad Email "video games", where Strong Bad is talking about [[YouCantGetYeFlask vague text parsers]] in text adventure games.
--->'''Strong Bad:''' And you'd be all like "get ye flask", and it'd say "You can't get ye flask", and you'd just have to sit there and imagine why on Earth you can't get ye flask! Because the game's certainly not going to tell you.\\
(''the screen displays the message "I'm certainly not going to tell thou."'')\\
'''Strong Bad:''' And there no precious graphics to help, either.\\
(''the screen displays the message "Graphics shmaphics... [[YeOldeButcheredeEnglishe for sooth!]]"'')
** A variant from "part-time job":
--->'''Bubs:''' Pictures with the Tragic Clown Dog ain't free! 50 bucks! 60 bucks! Get back here and let me confiscate your film!\\
'''Coach Z:''' Chorsh, frorsh! (''runs off with Pom Pom'')

[[folder:Web Comics Schweb Comics]]
* In ''Webcomic/BobAndGeorge'', [[http://www.bobandgeorge.com/archives/000405 Regulations, schmegulations]] -- comic title.
* Black Mage from ''Webcomic/EightBitTheater'' is particularly fond of this one.

[[folder:Web Original Schweb Orignal]]
* Wiki/TVTropes:
** ConvectionSchmonvection
** StrategySchmategy
** [[SelfDemonstratingArticle Word Schmord]]
* From ''[[http://youtu.be/HDtLRU5EaO4 My Roommate Mario: Like a Boss]]'':
-->'''Daneboe:''' I know you're trying to teach the dog new tricks, but can you tone it down? I need to work on this resume for today!\\
'''Mario:''' Resume, shmesume. Just bust in there and say "It's a-me, Daneboe!"\\
'''Daneboe:''' Yes, yes, I know that works for you, but [[ThisIsReality this is real life!]]
:: Also used as a bit of IronicEcho near the end of the video, by Bowser of all characters.

[[folder:Western Animation Schwestern Animation]]
* WesternAnimation/LooneyTunes:
** WesternAnimation/BugsBunny short ''WesternAnimation/AliBabaBunny'': After collecting a load of treasure, WesternAnimation/DaffyDuck gets a genie angry by [[http://www.youtube.com/watch?v=agLwIxiEk_c#t=6m00s cramming him back inside his lamp]].
--->'''Genie:''' Duck, you have desecrated the Spirit of the Lamp! Prepare to face the consequences!\\
'''Daffy:''' Consequences schmonsequences... as long as I'm rich.\\
(''Genie reduces him to tiny size'')
** Another Merrie Melodies cartoon, ''[[http://www.youtube.com/watch?v=le0IzJA-cHg Hobo Bobo]]'', tells the story of Bobo the baby elephant, who didn't like his job in India -- carrying logs with his trunk. Eventually he joins a circus in the United States, where they had performing elephants playing baseball. TheNarrator tells us, "He is now the official batboy."
--->'''Bobo:''' Batboy, shmatboy, I'm still carryin' logs!
** Another cartoon featuring WesternAnimation/PorkyPig as a talent agent had him sit up and take notice of a two headed man who walks into his office. When Porky asks what his act is, the two headed man (using both mouths) says "Act, schmact! I'm the janitor!" while emptying a waist basket.
* ''WesternAnimation/TheVentureBrothers'' episode "Hate Floats": One of the Monarch's henchmen has a closet full of toys that he proposes to use for the group to battle their way out of a bad situation. At one point he says, "Toys, schmoys!"
* Dale Gribble attempted to do this in one episode of ''WesternAnimation/KingOfTheHill'', but he got tripped up trying to say "Mask, Schmask."
* ''WesternAnimation/TheSimpsons'':
** From "Bart's Friend Falls in Love":
--->'''Bart:''' How would I go about creating a half-man, half-monkey-type creature?\\
'''Mrs. Krabappel:''' I'm sorry, that would be playing God.\\
'''Bart:''' God-schmod, I want my monkey man.
** And "Lisa the Skeptic" loves it.
--->'''Lisa:''' Hey, they can't just build a parking lot on Saber Tooth meadow! That's where they found all those fossils!\\
'''Homer:''' Fossils schmossils. You can't stop progress because of some mouldy old bones! Bones schmones.
*** And later the same episode, "facts schmacts".
** From "Any Given Sundance":
--->'''Chalmers:''' Think bigger, Seymour. Think ''film festival''.
--->'''Skinner:''' You mean Bamff?
--->'''Chalmers:''' Bamff, Schmamff! I'm taking about ''Sundance!''
* The ''WesternAnimation/SouthPark'' episode "Rainforest Schmainforest".
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' does this every once in a while, especially Rainbow Dash seems to be fond of it. The page quote is even from Rainbow Dash.
** [[Recap/MyLittlePonyFriendshipIsMagicS1E9BridleGossip "Bridle Gossip"]]
--->'''Twilight Sparkle:''' Curses, Schmurses
** [[Recap/MyLittlePonyFriendshipIsMagicS2E2TheReturnOfHarmonyPart2 "The Return of Harmony - Part 2"]]
--->'''Rainbow Dash:''' Loyalty, Schmoyalty. Have you guys seen Ponyville? It's a DISASTER!
** [[Recap/MyLittlePonyFriendshipIsMagicS1E13FallWeatherFriends "Fall Weather Friends"]]:
--->'''Rainbow Dash:''' Easy Schmeasy!
* When WesternAnimation/{{CatDog}} becomes cowboys in the rodeo, Rancid Rabbit tells them to take the fall for a huge bull because the audience favors him according to a phone survey. Dog replies with, "Phone survey, schmone schmurvey!"
* In ''WesternAnimation/SheepInTheBigCity'', Lady Richington responds to the news of a bank robbery by saying "Bank, schmank", then responds to the follow-up story of a robbed supermarket by saying, "Supermarket, schmupermar... oh, who cares?" The third report, which turns out to be about her entire mansion being robbed (while she was in it) is met with a BigNo.
* In ''WesternAnimation/{{Futurama}}'', from "Where No Fan Has Gone Before".
-->'''Computer:''' Warning: You are now in forbidden space.\\
'''Bender:''' Forbidden shmer-shmidden!
* ''WesternAnimation/ThePerilsOfPenelopePitstop'':
** From the episode "Wild West Peril", as the Ant Hill Mob try to tunnel under the shack where Penelope is bound:
--->'''Yak-Yak:''' What a time to strike oil!\\
'''Clyde:''' Oil shmoil! Let's go, men!
** From the episode "Hair Raising Harness Race", after the Hooded Claw captures the Ant Hill Mob, who are dressed as policemen:
--->'''Clyde:''' You're under arrest!\\
'''Hooded Claw:''' Arrest shmest!
* In the ''WesternAnimation/SpongeBobSquarePants'' episode "Life of Crime", Spongebob asks Mr. Krabs if it's wrong to borrow something without asking for the owner's permission, he responds with "permission schmermission!"
* Grandpa Boris from ''WesternAnimation/{{Rugrats}}'' speaks this way often. There's a bit of a GeniusBonus with Boris using this expression since he's a Russian Jew and it's of Yiddish origin.
-->'''Didi:''' Your house isn't really childproof.\\
'''Boris:''' Childproof schmildproof!
* In ''WesternAnimation/ThePowerpuffGirls'' episode "Twas the Fight Before Christmas".
-->'''Santa:''' ''LIST SCHMIST!!!''
* In ''VideoGame/MoshiMonsters'', ''the Movie'', when [[BigEater Fu]][[AttentionDeficitOohShiny ri]] and [[SmugSnake Kat]][[LargeHam suma]] were eating candy found on the ground, it leads to this.
-->'''Poppet''': "Careful, Furi! My journal says this area is extremely dangerous!"
-->'''Furi''': (eats candy) "Not dangerous, ''delicious''!"
-->'''Katsuma''': "Yeah, journal-schmournal, it looks pretty sweet to me!"

[[folder:Real Life Schmeal Life]]
* During a staff meeting of the Israeli government in 1955, Prime Minister UsefulNotes/DavidBenGurion responded to a comment about Israel owing its existence to the UN with the words "Um shmum,"[[labelnote:*]]Or [[SpellMyNameWithAnS um schmum, or oum shmoom, or oum shmoum, or...]])[[/labelnote]] UM being the acronym for the United Nations in Hebrew.[[note]]The full name is roughly "haUmot haMaochadot".[[/note]]
* In Portland, Oregon, there's a pizza chain called Pizza Schmizza. It got its name when the founder's father told him, "Pizza schmizza -- get a real job."
* Quoting from a [[https://caselaw.findlaw.com/ri-supreme-court/1494342.html U.S. court case]], where the perpetrator ran away and after being caught 16 years later claimed that his right to a speedy trial has been violated:
--> "Given defendant's chutzpah in attempting to profit in this case by his own wrongdoing, we resist the temptation to let 'speedy, schmeedy' serve as our sole response to this contention."
* Appropriately enough, the [[http://www2.law.ucla.edu/volokh/yiddish.htm article]] on the use of [[YiddishAsASecondLanguage Yiddish]] in U.S. court decisions which quotes from this case is called ''Lawsuit, Shmawsuit''.
* On {{the Internet}}, a similar construction is "[[http://knowyourmeme.com/memes/muh muh ___]]." ''Muh'' is a corruption of ''my'' and is sarcastically used to mock someone who might exclaim "My ___!" (e.g., [[WesternAnimation/AvatarTheLastAirbender "My cabbages!"]]) about something (often an ideology) they hold dear. For example, [[UsefulNotes/PoliticalIdeologies libertarians]] may use the phrase "muh roads" to dismiss the argument that "Big Government" is necessary to maintain roads and other infrastructure, whereas before the Internet, those libertarians might use the phrase "roads, schmoads."
* Political scientist and populism expert Dr Duncan [=McDonnell=] coined the word "schmopulism" for parties or movements that are not actually populist, but are defined as such by their opponents as a way of dismissing them.