[[quoteright:330:[[WesternAnimation/BatmanBeyond http://static.tvtropes.org/pmwiki/pub/images/batmanbeyond_out_of_the_past.jpg]]]]
[[caption-width-right:330:When you know you pulled it off.]]

->''"I wasn't the best because I killed quickly. I was the best because the crowd loved me. [[TropeNamer Win the crowd]], and you win your freedom."''
-->-- '''Proximo''', ''Film/{{Gladiator}}''

So the ComingAttractions got lots of people to watch the first episode of a new show. But is that enough to keep them watching?

Of course not. If the audience thinks your show sucks, then the viewers change the channel and know once again to NeverTrustATrailer.

So basically you need the viewers to keep watching. While that is obvious as hell, the thing is that it's not always obvious exactly how you do it. One might think that writing a good show is how you do it, but not really. Not only does that [[SturgeonsLaw seemingly eliminate most writers]], there's also the fact that viewers have different tastes about what is good and what isn't.

This is why subjectively good writing is less important for viewership than simply getting the viewers to like the show. Thus it's a good idea to write what your audience likes. This is why so many shows are StrictlyFormula.

Plus the opening of the show is often crucial for this. That's why the first two to three minutes of a show almost invariably either has a hook for the rest of the show, has a large percentage of the best jokes/tensest moments/biggest explosions, or has a combination of those. This is almost always where you will find the QuipToBlack.

Regardless, it's important to keep the viewers liking your show. Even [[GrowingTheBeard it isn't immediate]], you can still make the show work eventually [[NetworkToTheRescue if the suits see the potential]]. But that [[ScrewedByTheNetwork can often be harder than winning the audience over]].

Also beware of PanderingToTheBase.

Compare with GrowingTheBeard (which can also win viewers), KillerApp (which wins the crowd for a system), SugarWiki/AndTheFandomRejoiced, and CrowningMomentOfAwesome.

Contrast with JumpingTheShark, DarthWiki/WallBanger, and DarthWiki/DethroningMomentOfSuck.
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!!Examples.

[[foldercontrol]]

[[folder:Anime]]
* The 2012 anime adaptation of ''Manga/JojosBizarreAdventure'', despite the series' trademark style being already on display, opened with a first episode that many new viewers found extremely downbeat. It didn't start to truly win a new crowd until episode three, when Dio [[spoiler:becomes a vampire, transitioning the series away from Victorian melodrama and towards fantasy.]]
* Many people don't like the first episode of ''Anime/CodeGeass'' until the [[AntiHero final]] [[PsychoticSmirk few]] [[MagnificentBastard moments]].
* It gets a lot easier to get people into ''VisualNovel/HigurashiNoNakuKoroNi'' after they get to the first psychotic outburst.
* Assuming you don't [[LateArrivalSpoiler already know how it goes]], let's just say you should watch ''Anime/PuellaMagiMadokaMagica'' until the third episode before you decide whether or not to drop it.
* Many ''Franchise/{{Gundam}}'' fans didn't start to enjoy ''[[Anime/MobileSuitGundamAge Gundam AGE]]'' until they got to the last three episodes of the First Generation (that's [[AnimationBump episodes]] [[CrowningMomentOfAwesome 13]], [[TearJerker 14]], and [[WhamEpisode 15.]])
* Thanks to the CompressedAdaptation, ''[[Manga/FullmetalAlchemist Fullmetal Alchemist: Brotherhood]]'', is criticized for ''not'' winning the crowd until nearly twenty episodes, when it finally starts uncompressing. However, many critics and fans of the series let this slide considering the fact that the [[GrowingTheBeard remaining forty episodes are widely hailed as some of the best animated television in recent memory]].
[[/folder]]

[[folder:Films -- Animated]]
* Although ''Disney/TheLionKing'' is an awesome movie overall with a soundtrack of [[CrowningMusicOfAwesome CMOA]], showing the "Circle Of Life" scene before the opening title definitely counts. The music, the animals, the SceneryPorn, etc. It's all good. It's telling that the initial trailer consisted of nothing but this sequence. [[MagnumOpusDissonance Before that, Disney was just making it as a filler film before]] ''Disney/{{Pocahontas}}'' [[MagnumOpusDissonance came out the next year,]] but after that it became clear that it would be a massive success.
* ''WesternAnimation/ToyStory''. When the first song, "You've Got a Friend in Me" started playing over the opening credits as Andy played with Woody, the crowd was won over.
[[/folder]]

[[folder:Films -- Live-Action]]
* ''Film/{{Gladiator}}'' is the TropeNamer, and the opening battle likely was this for many.
* The opening crawl and the [[CrowningMusicOfAwesome kickass John Williams theme]] won the crowd for ''Franchise/StarWars'' and that even before the [[VisualEffectsOfAwesome shot of the puny Tantive IV being chased by the miles huge Star Destroyer]].
* ''Film/{{Scanners}}''. [[YourHeadASplode You know the scene.]]
* The opening of the first ''Film/{{Superman}}'' film as the score by JohnWilliams really gets going as Superman's chest symbol appears, marking the beginning of the SuperHero film as a big time movie genre.
[[/folder]]

[[folder:Live Action TV]]
* ''Series/StarTrekTheNextGeneration'' won some fans by [[TropeNamer growing the beard]] in the second season, won a few more with the acclaimed third season episodes, but with "The Best of Both Worlds", even the holdouts were won over.
-->Riker:''Mr. Worf, fire.''
* ''Series/DoctorWho'' achieved this when introducing the Daleks, resulting in a series that was originally going to run for just 13 weeks lasting for 26 years. That's more than '''''one hundred times as long as planned'''''.
** Then, after 16 years of being off the air, ''came back'' and became even more ridiculously popular than it was during the old series and has been on ever since.
** Thanks to the [[TheNthDoctor built-in]] {{retool}}ing, it gets to (and maybe needs to) ''keep'' winning the crowd. Steven Moffatt said that he expected it to take about six episodes for Matt Smith to be accepted as the Doctor. As things turned out during test screenings, it took closer to six minutes.
-->'''The Doctor''': Can I have an apple?
* The first few episodes of ''Series/TwentyFour'' were solid, but it was the sixth episode, where Janet York was murdered in her hospital bed by the man who, up until that point, the audience had believed to be her father and Jack Bauer was told his daughter had been kidnapped and would be killed if he didn't comply with the terrorist's instructions, that proved the show could live up to its hype.
* The end of the second episode of ''Series/{{Lost}}''.
[[/folder]]

[[folder:Television Networks]]
* The Oprah Winfrey Network struggled until January 2013, when Lance Armstrong was interviewed by Oprah, and admitted to doping on national television.
[[/folder]]

[[folder:Web Comics]]
* It's been noted by both [[Webcomic/SchlockMercenary Howard Taylor]] and [[Webcomic/GirlGenius Phil and Kaja Foglio]] that ''every single page'' of a webcomic has to be like this, since it's likely that for someone that one page is the only one they'll ever see. Given the length of the average webcomic page, more than likely it will fill up most of that space.
* ''Webcomic/{{Homestuck}}'' is an interesting example. It was first created on the heels of ''ProblemSleuth'', then rather popular in its own right. Andrew Hussie wanted to create a more serious story than the heavily RuleOfCool and RuleOfFunny fueled world of Problem Sleuth, so he introduced the more dramatic aspects gradually, winning his old crowd over with the beginning and undergoing CerebusSyndrome deliberately once they were already reading. However, the more dramatic and overcomplicated aspects of Homestuck later became much more famous than the silly humour, meaning that most of its fans started reading after hearing tales of the less Problem Sleuth-like later acts. For these fans, the beginning of the comic is actually generally the hardest to get through, and it won't be until they see signs of that complexity and badassery that comes later on that they'll be won - when that happens will vary, but it's generally somewhere between [S] WV?: Rise Up and the end of act 4 flash [S] Descend.
[[/folder]]

[[folder:Video Games]]
* An InUniverse example is the PlayStation2 game, ''ShadowOfRome'', where the segments that have you play as Agrippa the gladiator requires you to have a lot of flash and impressive moves, because if you play for speed and simple efficiency, the crowd wouldn't like your performance and it's GameOver.
* In Chapter 3 of ''VideoGame/PaperMarioTheThousandYearDoor'', you have to defeat your opponents in a particularly spectacular manner in order to advance to the next rank.
** Winning the crowd over during regular fights (yes, you're on stage) can earn you bonuses for style.
* With ''Ground Zeroes'', the prologue game for ''VideoGame/MetalGearSolidVThePhantomPain'', [[TaintedByThePreview there were two things that fans were very skeptical about]]: Creator/KieferSutherland as Snake and its villain, Skull Face (as well as his voice actor, James Horan), with none of the trailers particularly convincing them. Each won many fans over when the game was leaked and eventually came out. For Sutherland, it was at the end of the campaign, due to the emotion put in during those final scenes. For Skull Face, it was the interrogation tapes and end credits, due to Horan's chilling and terrifying performance, and how shockingly horrific his actions in the tapes were.
[[/folder]]

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