->''"Smokey, this is not 'Nam; this is bowling. There are rules."''
-->--'''Walter Sobchak''', ''Film/TheBigLebowski''

Someone makes a comment about X. Someone else replies, "This is Y," indicating that X wouldn't happen in/at/during Y (or would happen there, but they are somewhere else).

For example, Alice says "I hope the bulls don't run us over." Bob rolls his eyes and says "This is Italy. The running of the bulls is in Spain."

Compare with ThisIsReality. Might also become a CaptainObvious.

Not to be confused with ''Series/WhoDoYouThinkYouAre'', [[Anime/TengenToppaGurrenLagann Who The Hell Do You Think We Are?]], or a certain WhamLine from ''Series/{{Scrubs}}''.
----
!!Administrivia/InUniverseExamplesOnly

[[foldercontrol]]

[[folder:Advertising]]
* An ad campaign from a few years ago: "What do you think this is? GM Goodwrench Service Plus?"
* The [[http://www.youtube.com/watch?v=SKL254Y_jtc 2012 Chrysler ads]] featuring {{Eminem}}:
-->'''Narrator:''' Now we're from America, but this isn't NewYorkCity, or TheWindyCity, or [[VivaLasVegas Sin City]]. And we're certainly no one's [[TheWizardOfOZ Emerald City]].\\
'''Eminem:''' This is the [[UsefulNotes/{{Detroit}} Motor City]], and this is what we do.
[[/folder]]

[[folder:Comics]]
* In Gotham City [[BadCopIncompetentCop the police are corrupt]], [[GangBangers the streets are ruled by thugs with guns]] and the government is ineffective. ''ComicBook/GothamCentral'' was a series set amongst the people who actually ''live'' in Gotham, instead of the superheroes who just fight crime there, and they full-well realize that their city [[WretchedHive is a hole]]. And not a particularly tolerant one, at that.
-->''This isn't [[Franchise/{{Superman}} Metropolis]], Captain, and not just because [[Franchise/{{Batman}} our guy]] works at night. This isn't the city of tomorrow, it's not San Francisco, it's not New York.''
-->-- '''Renee Montoya''' to '''Maggie Sawyer'''
** Batman also uses this on thugs who think it's okay to use guns or hurt children.
* Ain't no Jesus in [[{{Fell}} Snowtown.]]
[[/folder]]

[[folder:Film]]
* The one for the ages:
** [[Film/TheWizardOfOz "Toto...I have a feeling we're not in Kansas anymore..."]]
* ''[[Film/ThreeHundred 300]]'':
-->'''Messenger''': "This is blasphemy! This is madness!"
-->'''Leonides''': "Madness? (long pause) ''[[PunctuatedForEmphasis This! Is! SPARTA!]]''"
* ''Film/TheBigLebowski''. "Smokey, this is not 'Nam. This is bowling. There are rules."
** "Could you please [[ClusterFBomb keep your voices down]]? This is a ''family'' restaurant."
** "This is a mortuary. Not a rental house."
* ''BloodDiamond''. "TIA. This is Africa".
* Forget it, Jake. It's Film/{{Chinatown}}.
* ''DrStrangelove's'' famous line: "Gentlemen, you can't fight in here! This is the ''war'' room!"
* ''FiddlerOnTheRoof. "And now I have some advice for you: This is still my land. Get off my land."
* At the end of the film ''Maid to Order'', the main character asks the fairy godmother whether she was going to fly off in a bubble. The fairy godmother replied that this was the 20th century (the film was made in TheEighties), so her car flies off in a bubble.
* In ''Film/TheParoleOfficer''
-->[''Simon Garden attempts to [[SuperWindowJump swing through the window of a bank]], only to bounce off of it and falls to the floor, while a police officer looks on'']
-->'''Gardner''':[''sheepishly''] Toughened glass.
-->'''Police Officer''': It's a ''bank''!
* Used a few times in ''ShanghaiNoon'' to point out contrasts between the east (i.e. China) and the west (i.e. TheWildWest).
-->This is the West, not the East. And the sun may rise there, but here is where it sets.
* In Disney's ''Disney/SleepingBeauty'', Prince Philip tells his father, "You're living in the past. This is the 14th Century."
* The big line from ''Film/StrawDogs'' is "This is where I live. This is me. I cannot allow violence against this house."
* Used in this scene from ''WesternAnimation/ToyStory'':
-->'''Buzz:''' I just want you to know that even though you ''tried'' to terminate me, revenge is not an idea we promote on my planet.
-->'''Woody:''' Oh. Well, that's good.
-->'''Buzz:''' But we're not ''on'' my planet, ''are'' we?
* ''Film/{{Troll 2}}'''s villainess introduced herself with a giant [[IncomingHam hammy]] "This is MYYYY housssssssse!"
* ''Film/TheUntouchables'': Upon getting chastised by the Canadian Mountie on his interrogation techniques.
-->'''Mountie:''' Mr. Ness! I do not approve of your methods!
-->'''Eliot Ness:''' Yeah? Well you're not from Chicago.
* ''Film/TheWickerMan''. "We're a deeply religious people. We don't commit murder here."
** "No apples? On Summerisle?"
* In an early scene in the ''Chinatown''-like ''Film/MulhollandFalls'' (which is set in Los Angeles sometime in the early 1950s, and should not be confused with ''Film/MulhollandDrive''), a suspected criminal warns a gang of [[RabidCop renegade cops]] that they can't just throw him off a cliff, because "This is America." The gang leader retorts with "This isn't America. This is L.A." Cue screaming guy being thrown over the cliff.
[[/folder]]

[[folder:Literature]]
* [[Literature/TheBible "My temple should be a house of prayer! But you have made it a den of thieves!"]]
* Literature/{{Discworld}} has: "We don't need to be patriotic. This is [[WretchedHive Ankh-Morpork]]. We don't need to tell everyone we're the best. We just ''know''."
** It also parodies the famous ''DrStrangelove'' line with:
-->"It is forbidden to fight on the Killing Ground."\\
and:
-->"Let's have no fighting, please. This is, after all, a council of war."
* In ''{{Holes}}'', Mr. Sir often reminds the "campers" that they are not, in fact, at Girl Scout camp. There is a sweet bit of irony when, after the novel ends and the villainous Warden is forced to sell the property, it is turned into a Girl Scout camp.
* A short story by Creator/KimNewman, deconstructing Creator/WilliamShakespeare's ''Theatre/TwelfthNight'', ends with Viola confronting TheChessmaster responsible for all the events, and demanding to know why such things were done. The response is an IronicEcho of the first thing the ship's captain said when they arrived. "This is Illyria, lady".
* Quoth [[DresdenFiles Harry Dresden]] when pursuing "Grey Cloak" using Little Chicago: "You might have gotten away with this in other cities, asshole, but Chicago is ''my'' city."
[[/folder]]

[[folder: Live-Action TV]]
* On 'Series/BuffyTheVampireSlayer', Willow shares the news that she'll be enrolling UC Sunnydale
-->'''Buffy:''' There are better schools.
-->'''Willow:''' Sunnydale's not bad. A-And I can design my own curriculum.
-->'''Buffy:''' Okay, well, there are safer schools. THERE ARE SAFER PRISONS! I can't let you stay because of me.
* ''Series/DoctorWho'': 'The King's Demons' (not sure of exact quote, but near enough)
-->'''King John [[spoiler:actually the disguised Kamelion]]:''' Sir Giles Estram is the best swordsman in France.
-->'''The Doctor:''' It's just as well we're in England, then.
** The Doctor saying that "You think you can just shoot me?", causing River to reply "THEY'RE AMERICANS!". This is a RunningGag in the episode.
** Also, 'A Town Called Mercy' has the gem "everyone who's not American put down your guns" after Amy has accidentally shot all over the place.
* ''Series/DueSouth'': On a stolen ship drifting north across one of the Great Lakes, Fraser and Ray are trying to stop a bad guy from blowing up the ship. The bad guy boasts that they will soon be at the bottom of the lake, and he in the South Pacific. Fraser's response:
-->''That May be, but right now my friend... you are in the [[CrowningMomentOfAwesome Dominion Of Canada]].''
** An awesome CurbStompBattle between Fraser and the bad guy ensues.
* "[[LargeHam WHHHAAAT!?]] Am I holding a crock of shit? Tell me something: is [[Series/GarthMarenghisDarkplace this hospital]] called St. Crock of Shit?"
* ''Series/GetSmart'': Siegfried's MadLibsCatchphrase "This is KAOS! We don't ____ here!"
* ''TheLeagueOfGentlemen'': "This is a local shop for local people. There's nothing for you here!"
** [[NeatFreak "In this house..."]]
* When the Losties find the Black Rock at the end of the first season of ''Series/{{Lost}}'', Hurley wonders aloud how it got to the middle of the jungle. Rousseau replies, "Are you living on the same island as I am?"
* Adam on ''Series/MythBusters'': "Basically, now I'm about to pour the dog wee on the pile of baking soda, which, if the myth is correct, should cause a small explosion, or, if we're actually ''on Earth'', will do absolutely bupkis."
* Used dramatically in ''Series/{{Scrubs}}'', as Cox comes to terms with his denial/grief over Ben's death and forgives himself and JD.
-->'''Cox:''' You know, crying babies covered in chocolate, people singing Happy Birthday to my son who have never even met him before, the whole routine! \\
'''JD:''' ..Where do you think we are?\\
'''Cox:''' ''*looks around and realizes [[TearJerker he's at the cemetery for Ben's funeral]]*''
* The TV series ''ThisIsWonderland'' had it right there in the title.
* ''SeriouslyWeird'' does this, Hugo wanted ice-cream and was in Heaven at the time.
* ''Series/TheTwilightZone'', typical [[KarmicTwistEnding Twist]]. Small-time crook dies, and everything is wonderful, he always wins when he gambles, has women around, then admits he should never have been allowed into heaven, he wants to go to "the other place." "Heaven? What makes you think this is heaven? This IS the other place!"
* ''TheWire'': "This is West Baltimore, [[ThisIsForEmphasisBitch bitch.]]"
* ''Series/{{Chef}}'': "We are in ''my'' kitchen!"
[[/folder]]

[[folder:Music]]
* [[http://www.youtube.com/watch?v=R7yfISlGLNU "I'm on a boat, motherfucker! Don't you ever forget!"]]
* [[http://www.youtube.com/watch?v=X5ouOa9k0gE "This ain't no disco!/And it ain't no country club, either! This is LA!"]]
* [[http://www.youtube.com/watch?v=1Ekr_X1WUkw "This ain't no party!/This ain't no disco!/This ain't no foolin' around!"]]
* "This ain't the Garden of Eden/There ain't no angels above/And things ain't like they used to be/And this ain't the Summer of Love!" - Music/BlueOysterCult, 1976
[[/folder]]

[[folder: Video Games]]
* Funcoland's final ad campaign before they went bust: "Where do you think you are? ''Funcoland?!''"
* ''VideoGame/Left4Dead'': "I hate Canada so much." "Francis! We're in Pennsylvania!"
* In the beginning scene of ''VideoGame/TheLegendOfZeldaLinksAwakening'', Link wakes up and mistakes Marin for Princess Zelda, thinking he is in the kingdom of Hyrule. She corrects him and explains that he is now on Koholint Island, which is soon after reaffirmed by a mysterious owl.
* In the second case of the first ''PhoenixWrightAceAttorney'' game, the primary (or rather the only) evidence incriminating suspect Maya Fey in her sister's murder is a receipt with her name written in blood. Phoenix Wright asks Detective Gumshoe whether murder victims often identify their killer this way, and Gumshoe asserts that it happens all the time in detective novels. The detective's certainty wavers a little when Wright points out that this isn't a detective novel.
* A minor example in ''VideoGame/TalesOfSymphonia'':
--> '''Zelos:''' Hey, hey, hey! I thought the hero, Mithos was taboo in Heimdall!
--> '''Storyteller:''' This is not Heimdall.
* In ''VideoGame/WorldOfWarcraft'', if you ask an Ironforge guard if there's a mining trainer around, he asks [[OurDwarvesAreAllTheSame "Where do ye think ye are?!"]] before giving you the directions.
** Malygos also asks this of players when they invade his inner sanctum, claiming that he's omnipotent in it. The raid generally goes on to prove him wrong.
* In ''{{Killzone}} 3'', during Captain Varville's execution, Stahl proceeds to shoot one of the other [=POWs=] in the head, much to Narville's surprise.
--> '''Narville:''' We are prisoners of war! You just violated the Stockholm treaty!
--> '''Stahl:''' [chuckles] Stockholm? What planet do '''you THINK YOU'RE ON'''!
[[/folder]]

[[folder: Web Original]]
* In ''WebVideo/YuGiOhTheAbridgedSeries'', Tea sees a museum of ancient history, and wonders whether "they will have [[VideoGame/DanceDanceRevolution DDR machines]] in there." Yami says, "Tea, this is Japan. Of course they will."
** Also used was the following quote from ''KungPow: Enter the Fist'': "I'm sure on some planet your skills are quite impressive. Your weak link is, ''this is Earth''."
*** And let's not forget: "Can't we just call the police to get this guy locked up?" "This is Japan, card games are the only law."
**** In Bonds Beyond Time Abridged, Paradox comments that by his time, Duel Monsters has evolved far beyond Yami Yugi's understanding, Yami responds, "That may be the case in your timeline Paradox, but then, we're not in your time, are we?" as Paradox quickly realises this, Yami continues, "And where I come from, Duel Monsters is still a broken, exploitable mess of a game, and I'm about to exploit the hell outta it!"
* Used in ''YuYuHakushoAbridged''. "Pokemon? Grrrr...this is Franchise/YuGiOh town [[CurseCutShort mother-!]]"
* ''MrCoatAndFriends'' had a line in [[http://thatfellowinthecoat.com/somejerkcaptaineo.php part two of this video]].
-->"[[DefiedTrope No, I'm not gonna tell you]] what [[PreviouslyOn happened in part 1]]. It's the fucking internet! Go watch it yourself, you lazy dorks!"
* ''[[http://www.youtube.com/watch?v=hD8pmosloQw Vandalizing Valhalla]]'', a piece of machinima made with ''VideoGame/TheMovies'', has Mob Bob, a mobster, telling a rambling story about buying new spring tires.
-->'''Mob Bob''': And I say, "It's October". He says "Well, that's... that's spring in Chicago!" And I say "We're not in Chicago!" And he says "Yeah, but that's where we order our parts from!\\
'''Lackey''': Great story! Tell another one!
[[/folder]]

[[folder: Western Animation]]
* In the episode of ''WesternAnimation/{{Arthur}}'' where Muffy first arrives at Lakewood, she repeatedly comments about how much classier everything was at her old school (probably an expensive private school). Finally Buster interrupts, "We're not ''at'' your old school, fancy pants! We're at plain-old Lakewood Elementary!"
* ''TheSimpsons''
** Apu, seeing Homer looking through magazines at the Kwik-E-Mart, throws him out, scolding "This is not a library!" We then see him getting thrown out of a library, hot dog and soft drink in hand, with the librarian saying "This is not a Kwik-E-Mart!"
** In the episode "Krusty Gets Busted", Apu again scolds Bart and Lisa for looking through the magazine rack for clues.
--> '''Apu:''' Hey hey, this is not a lending library! If you're not going to buy that thing, put it down or I'll blow your heads off!
** In "Lisa's Date With Density":
--> '''Apu:''' A Mounds bar is not a sprinkle! A Twizzler is not a sprinkle! A Jolly Rancher is not a sprinkle, sir! Perhaps in Shangri-la they are, but not here!
** When Ned Flanders tries to use a flare gun to signal for help when he, Homer, and their boys become lost at sea during a river-rafting trip, Homer grabs the gun from him, explaining that they aren't on a church picnic. He then uses the gun himself - and [[NiceJobBreakingItHero accidentally shoots down the airplane they were trying to signal]].
** When Homer performed as "Dancin' Homer" for the Springfield Isotopes baseball team, his small-town brand of humor was not well received everywhere. ("That kind of act might play in the sticks, but this is Capital City!")

In ''WesternAnimation/UncleGrandpa'' "Weird Man" informs a knife-wielding criminal that it is illegal to own a knife with a length over three inches in the people's republic of China. The criminal stares at him warily before saying "But.. this is New York." to which Weird Man replies "Exactly!"

[[/folder]]

[[folder: Real Life]]
* Writer Creator/ChuckPalahniuk of ''Literature/FightClub'' fame has a short story called ''Guts'' from the book ''Literature/{{Haunted 2005}}''. The story is infamous for being a real life BrownNote, and according to Wikipedia has [[http://en.wikipedia.org/wiki/Haunted_%28Palahniuk_novel%29#.22Guts.22 caused more than 60 people to faint while hearing readings of it]]. At one reading in NewYorkCity, Palanhiuk finished and noted with surprise that no one had fainted. Someone in the front row responded by snorting and saying "[[BigApplesauce This is]] [[BrooklynRage New]] [[SeenItAll York]]."
[[/folder]]
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