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->'''Youtube user''': Is this a children's show? If so, why is there a picture of girl mounting another girl lying on the floor?
-> '''Uploader''': it's NOT a children show.
-->-- Comments on the opening to ''Manga/HidamariSketch''

So you find a new show and it has [[ImprobablyFemaleCast an all female cast]], lots of pastel colors, and TastesLikeDiabetes levels of [[{{Kawaisa}} cuteness]]. And you think "this would be a perfect show for my eight-year-old sister."

And then you discover that the show [[OtakuOClock airs at three AM]] and has [[TestosteroneBrigade a fandom]] that's mostly [[{{Seinen}} 16 to 40 year-old males]] who [[HoYay consider the girls to be lesbians]]. After the initial shock is over you start to wonder why any man would even consider watching a show like this. [[{{Moe}} Well, it's because men like cute girls]].

Though it's not to say that this show would be inappropriate for your little sister, it's just that it's not specifically intended for little girls to watch. In fact these kinds of shows often have a sizeable [[PeripheryDemographic female]] [[EvenTheGirlsWantHer fanbase]].

Of course, it must be noted that entertainment often targeted to young girls, especially in the field of music, has become increasingly sexualized. The classic examples are {{idol singer}}s and {{girl group}}s such as Music/BritneySpears, the Music/SpiceGirls, and Music/DestinysChild. The effect has blurred the line in a way many are uncomfortable with: just take a look at any ''ToddlersAndTiaras'' type show.

A subtrope of WhatDoYouMeanItsNotForKids. Not to be confused with a SubvertedKidsShow, which is meant to horrify, or a show that ''is'' for little girls but also has [[PeripheryDemographic an older male fanbase]].

See also {{Moe}}, GirlShowGhetto, TestosteroneBrigade and ValuesDissonance. Can be a problem if a MoralGuardian shows this to a child and it's a {{Yuri}} show. Compare with MultipleDemographicAppeal.

Do note that not all of these are necessarily family unfriendly at all; all that is actually required for this trope is that it is aimed at an older audience.



[[folder: Anime and Manga ]]
* ''Anime/LuckyStar'': A show with lots of pretty colors, [[ImageSong cute songs]], and a [[{{Shoujo}} mostly female cast]]. Except that it's a show about a [[OtakuSurrogate girl]] who plays {{Eroge}} and [[WrongGenreSavvy sees her life as if she was playing one]].
* ''Manga/AzumangaDaioh'' is about the lives of a bunch of high school girls. The manga is serialized in Dengeki Daioh, a {{Shonen}} magazine.
** Also serialized in Dengeki Daioh is ''{{Yotsuba}}'' and ''IchigoMashimaro''. Both are about cute little girls; both are also {{shonen}} series.
* ''KOn'' is clearly for a male audience, but appears to have garnered an extensive female fanbase in its wake as well. Point in case: it's airing on the [[http://jakesanimeblog.wordpress.com/2011/03/18/anime-series-k-on-takes-on-the-disney-channel-in-japan/ Japanese Disney Channel]], but edited of course.
** [[http://forum-thalie.fr/thalie/viewtopic.php?f=4&p=99884#p80449 Scuttlebutt has it]] that in France, ''K-On!'' has been promoted in young girls' publications like ''[[WesternAnimation/WinxClub Winx Magazine]]''.
** While the manga has its fair share if LesYay / ShipTeasing, KyotoAnimation toned it down for the anime and [[AdaptationExpansion added more character focus]] (Except for Ritsu), presumably in trying to expand the audience. And based on its [[CashCowFranchise huge success]], it seems to have worked, although it's not that girls dislike {{yuri}} ''per se''--especially not in Japan.
* ''HanamaruKindergarten'' - It aired at OtakuOClock.
* The ''[[LyricalNanoha Magical Girl Lyrical Nanoha]]'' franchise. Its promotional materials and [[ComicBookAdaptation manga adaptations]] are printed in {{Seinen}} magazines and it [[BleachedUnderpants began its life]] as a SpinOff of the ''VideoGame/TriangleHeart3SweetSongsForever'' {{H-Game}}. The first season even has some fanservice; the next ones less so.
** In some countries they removed the fanservice and marketed it as a shonen show.
** They still left all the cases of child abuse by the villains though.
** Even though it's a MagicalGirl series it's very heavy on the sci-fi and seems more like a Franchise/{{Gundam}} series. Later installments take away the MagicalGirl elements making it much more obviously aimed at men.
* Similar to Nanoha, ''Anime/HappySeven'' and ''Anime/RakugoTennyoOyui'' are both ''Anime/SailorMoon''-style MagicalGirlWarrior shows that cater to the {{moe}} aesthetic and air at OtakuOClock.
* ''Anime/SaintOctober'', although the three {{Magical Girl}}s being named Loli Black, Loli White, and Loli Red was a pretty big hint.
* ''Moetan'' is about a MagicalGirl who teaches her crush English. Blatant {{Lolicon}} {{Fanservice}} and {{Panty Shot}}s ensue.
* If you just saw the [[http://www.youtube.com/watch?v=x4k6HWcf6jM ending theme]] for ''VisualNovel/{{Clannad}}'' then you would think that it's for very young little girls.
* ''PrettyFace''
** In one of his omake, Kano talks about how a little girl came up to him at Jump Festa with her mother and told him she loved Pretty Face and got his autograph.
* ''KoiCupid''
* ''StrikeWitches'' might seem to be for girls judging from the cast, but any of the promotional art should make it clear, from the skimpy outfits and aerial combat, that it is filled with {{Fanservice}} all the way through.
* When you first hear that ''Kiss Players'' is about {{Transformers}} powering up by getting a kiss from a human girl, you might think that the series is aimed at young girls. But then when you see the [[FreudWasRight blatant, unrelenting sexual imagery]], you think different.
* Inverted for ''LilPri'', while it is for girls, it is also for a more open market then just young girls due to [[TokyoMovieShinsha Telecom's]] [[TinyToonAdventures Past]] [[WesternAnimation/BatManTheAnimatedSeries Productions]].
* ''ChisSweetHome'' is about a cute little kitty cat and it's in a... {{Seinen}} manga magazine.
* ''Anime/TanteiOperaMilkyHolmes'', while slapsticky, was aiming for the otaku audience from the start. Some of the things Twenty does are a big enough giveaway.
* ''Amuri in Star Ocean''
* ''BambooBlade'' It's about a group of high school girls who are in their school's kendo club. And the manga is serialized in a... {{Seinen}} manga magazine.
* ''AChannel''
* ''YuruYuri'' might be about cute middle-school girls, [[ExactlyWhatItSaysOnTheTin but it has plenty of]] {{yuri}} and it's clearly for a male audience.
* ''MinamiKe''
* ''Manga/{{Chobits}}''
* ''SasamiMagicalGirlsClub'' is a CuteWitch anime that superficially looks a lot like ''Anime/OjamajoDoremi.'' It aired at 1:30 am.
* ''Anime/ALittleSnowFairySugar'' is an extremely cutesy show about a young girl who hangs out with cute little fairies who create the weather. It aired at OtakuOClock and the manga adaptation was {{shonen}}. This is a very odd example, noting that the show itself is very G-rated.
* ''Manga/HidamariSketch'': See the quote. It is relatively clean, but it's aired in OtakuOClock with a {{seinen}} demographic, with spots of LesYay here and there.
* Also from Creator/StudioShaft is ''Anime/PuellaMagiMadokaMagica''. It has the same [[Creator/UmeAoki character designer]] from ''Hidamari Sketch'', and the show itself starts off innocently enough; but by the end of [[WhamEpisode Episode 3]], it becomes a [[DarkerAndEdgier dark]] and [[{{Deconstruction}} deconstructive]] take on the genre more suited to [[{{Seinen}} an adult audience]]. The fact that Creator/GenUrobuchi is heavily involved is also a big tipoff to anyone who knows his SignatureStyle.
** Either the Australians couldn't care less about this or they believe their youth can handle it, as ''Madoka'' has aired on Creator/{{ABC3}}, Creator/{{The ABC}}'s ''children'' channel.
** The [[Anime/PuellaMagiMadokaMagicaTheMovieRebellion third movie]] invokes this even more; it starts out by thrusting the characters into a stereotypical MagicalGirl series setting, and then cranks up the NightmareFuel.
* ''WanderingSon'' is a calm, watercolor-like SliceOfLife centered around twelve year olds going through junior high. Despite all this it's a {{Seinen}}, and it shows with its content matter.
* ''Manga/BokuraNoHentai'' has a very cute style and one of the protagonists is very much TheCutie.. But it's a rather dark {{Seinen}} series.
* ''Manga/GirlFriends'' focuses a lot on fashion, cosmetics, and other typically girly things, giving people the impression that it's a {{Shoujo}} manga. Even the fact that it's a GirlsLove series doesn't prevent this, since GirlsLove is popular amongst females too so people just assume that it's meant for a LGBT conscious young adult audience considering how realistically it handles the issues of a budding sexuality. Thus, people tend to be surprised when they discover that it ran in Comic High, a {{Seinen}} magazine.
* ''Manga/{{Narutaru}}'' do not trust that Opening.
* A common stereotype of ''Webcomic/AxisPowersHetalia'' fandom is that it's seemingly made up entirely of yaoi fangirls. On the other hand, it's listed as a ''{{Seinen}}'' series and has both male and female fans.
* [[SubvertedTrope Subverted]] with the ''Anime/PrettyCure'' Franchise. It actually IS a franchise meant for little girls...yet at the same time, official marketing papers have 16-40 year old men as a main demographic at the same time. This explains that compared to most other MagicalGirl shows (And even other MagicalGirlWarrior shows) why it tends to have physical punching and kicking in it's fight scenes on a level that would make most FightingSeries blush with jealousy.

* Barbara Slate's ''ComicBook/AngelLove'' comic book series of the 1980s, having rather cute cartoonish artwork, yet dealing with serious topics such as drug abuse, abortion, critical illnesses, and incest.

[[folder: Live Action TV ]]
* TLC's ''ToddlersAndTiaras'', about toddlers in beauty pageants. Mostly a PointAndLaughShow, though.

* There's a video of a five-year-old girl singing the "voulez-vous coucher avec moi ce soir?" line from Labelle's "Lady Marmalade." Presumably the train of thought was "It's about dancing, right? Girls love dancing!" Too bad it's not about dancing, it's about a prostitute, and the line translates to "do you want to sleep with me tonight?"
* The Music/SpiceGirls. It's hard to tell exactly how much of their "Girl Power" theme was serious, and how much was self-parody, but it their lyrics make it clear that it was at least about sexual liberation... to the dismay of the parents of the 8 year olds who would parrot the lyrics.
** KidsRock changed the line in ''Wannabe'' from "If you wannabe my ''lover''" to "If you wannabe my ''brother''"; it is unknown how much the rest of the lyrics are modified, but if it's not at all, [[IncestIsRelative it adds whole new dimensions of creepy to the song]]. (it's unknown because the chorus was all that was heard on the advertisement)
* OingoBoingo's 1981 track "Little Girls" is [[ExactlyWhatItSaysOnTheTin indeed about them]]...but from [[PedophilesAreBad a certain point of view]].

[[folder: Video Games ]]
* ''VideoGame/{{Touhou}}''. A cast of characters that's [[ImprobablyFemaleCast almost entirely female]], lots of fun songs (like [[http://www.youtube.com/watch?v=JUBbigtfCWs this one]]), and lots of pretty colors. The games also have a cast consisting of various {{Youkai}} with some rather frightening powers, as well as claims of [[ToServeMan eating humans]]. And since the majority of the game's popularity comes from {{fan work}}s on the Internet, unsuspecting girls are that much more likely to run into [[RuleThirtyFour Rule 34]]. (They could just play the games, but then again, [[SurpriseDifficulty there's a reason they're called]] BulletHell...)
* ''VideoGame/{{TheIdolmaster}}''. A cute game about pop stars! With catchy songs, cute dresses and tons of accessories to dress up. But the target audience is otaku, with overpriced DLC no young girl ([[CrackIsCheaper or most adults]]) can afford. Worth noting though is that Bandai-Namco is trying to get more girls to play the games, by adding male characters. But the original demographic complained!
** The new spinoff game iDOLM@STER SideM is targeted at girls... Teenage girls and young women, though, not little girls.
* ''HarvestMoon'' was aimed at a gender-neutral audience originally but you wouldn't know it by its mainly female fandom. The first few games had male-only protagonists but eventually they added girls, either in a GameFavoredGender manner or in their own DistaffCounterpart's. Modern games always have an option to chose your gender. Recent incarnations of the game have began to look a lot more {{Bishoujo}} than before.
* ''VideoGame/LollipopChainsaw''. Despite the fact that it has "Chainsaw" in the title, has a clear M-rating on the cover, and the cover also shows that the main character will be having the disembodied head of her boyfriend hanging from her thigh, clueless parents might still think it's fine for their young daughter to play, just because it's about a cute cheerleader who kills zombies. Here's some of the content the game has: Zombies being chopped and cut apart by a chainsaw (although it's not as violent as most zombie games), lots and ''lots'' of swearing (one boss even attacks by yelling swear words which become physical and fly at you), dialogue involving sex, penises, erections, and naked pole-dancing, [[ItsAWonderfulFailure and a Game Over screen that]] shows the main character becoming a zombie and coming out of her grave, while her boyfriend says in an upset tone that he wishes he could've saved or protected her.
* You'd be surprised at how many clueless parents get ''{{Neptunia}}'' games for their young daughters. You'd think the [[CleavageWindow Cleavage Windows]] front and center and T (M in the case of mk2) rating would be enough...

* ''LastRes0rt''. Bright, Cartoony, {{Cyberpunk}}... [[BreadEggsMilkSquick wait, what?]]
** WordOfGod claims it's meant to be more Feminist vs. meant for little girls... But, FurryFandom being what it is, it's no shock that the majority of the audience is still teen-to-college-age guys.
* ''{{minus}}'' is a brightly-colored cute-looking webcomic about an [[TheOmnipotent omnipotent]] little girl, albeit with a ton of FridgeHorror, but if TVTropes is anything to go by, most of the people who read the comic are men.

[[folder: Western Animation ]]
* ''WesternAnimation/ThePowerpuffGirls'' was not originally intended for little girls. CraigMcCracken created it as a parody of the MagicalGirl genre, as he was getting sick of ''Anime/SailorMoon'' [[AdoredByTheNetwork playing on Cartoon Network every day]]. As a TakeThat, he set the girls' ages very low, had them do very inelegant things, and made the villains cheesier than Kraft Macaroni and Cheese Dinners. The intended audience for it was the same as ''WesternAnimation/DextersLaboratory'' -- animation fans in their teens, 20s, and 30s -- but it [[AnimationAgeGhetto had to be child-appropriate]] (This was in the days before Creator/AdultSwim). A show like this naturally attracted little girls anyway.
** [=McCracken=]'s college assignment that spawned the series, Whoopass Stew (the title alone should make it clear which demographic he ''wasn't'' shooting for), went as follows. Girls beat the crap out of the Ganggreen Gang. Amoeba Boys rob a bank. Girls try to stop them but get stuck in their bodies. Girls prevail by flying to the sun, which kills the Amoeba Boys in seconds. Yeah. Not exactly tote bag-friendly icons, huh?
*** Speaking of MagicalGirl, by sheer irony, Creator/ToeiAnimation (the creators of ''Anime/SailorMoon'') remade the series as "Powerpuff Girls Z", a actual retelling of the series with a magical girl theme.
* The {{Bratz}} dolls are more kid friendly, the TV show is definitely intended for their original target audience, teens and preteens. Among other things, the show actually has an episode where the girls investigate to see if Burdine murdered her last intern.
* Creator/LaurenFaust has stated that ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' was intended for little girls and their parents, so they wouldn't get bored if forced to watch it. Eventually, the series gave way to a [[PeripheryDemographic surprisingly large adult-male fanbase.]]
* ''MyLittlePony'' itself was meant to be aimed at both boys and girls. The original of the two ''MyLittlePonyTVSpecials'' really shows this. Though as AllGirlsLikePonies Hasbro began marketing it more and more at girls. By the end of G1 it was known as the DistaffCounterpart to {{Transformers}}.
* ''WesternAnimation/MakingFiends'' is actually a relatively dark cartoon about attempting murder with demons, and the colors are anything but bright, pastel or pink. But the two main characters [[GirlShowGhetto are young girls]]. The [[WebFirst original web animation]] was for a neutral demographic, but the daughter of a Nickelodeon producer loved it, and so Nick made a deal with Creator/AmyWinfrey to turn it into a cartoon. If you look at any of the message boards for Making Fiends, you'll see that male fans are ''extremely'' rare, though the show has gotten positive reviews from many male critics.
** Considering Nickelodeon only aired six episodes of the show back in 2008, it could just be that people in general, male and female, haven't had a chance to see it.