Either the work or [[AudienceReactions the audience]] plays up something in the work as something it's clearly not (mostly).

When done InUniverse, it's often PlayedForLaughs (see DoesThisRemindYouOfAnything), RuleOfCool, or the writers just having fun. When done by the viewers, it can be FanDumb, or it can be them legitimately assuming something if the show unintentionally makes the thing look like the trope (see UnexpectedReactionsToThisIndex).

Since titles in this format and figuring out whether to use "It's ____" "It's ''Not'' ____" can be confusing, remember this: ''The "It's ____" part is what was originally intended by the work.''

* EsotericHappyEnding: ''What Do You Mean, "It's a HappyEnding"?'' A HappyEnding only seems to be considered as such by the author.
* FauxSymbolism: ''What Do You Mean, "It's Not Symbolic"?'' Imagery that doesn't actually symbolize any theme in the story.
* WhatDoYouMeanItsForKids: A work intended for kids finds itself with an unexpected adult fandom, often ''due to'' and/or ''leading to'', large amounts of [[GettingCrapPastTheRadar radar evading]] ParentalBonus[=/=][[ParentService Service]]. Alternatively a work aimed at kids uses themes you would expect to find in more adult works. Can end up been used by MoralGuardians as a result.
* WhatDoYouMeanItsNotDidactic: A work that is not intended to be an {{Allegory}} is [[EveryoneIsJesusInPurgatory explored for hidden meaning]].
* WhatDoYouMeanItsNotForKids: A work that is decidedly non-family friendly (and/or not intended for children exclusively/at all) is mistaken for such. Frequently overlaps with the AnimationAgeGhetto.
* WhatDoYouMeanItsNotPolitical: A work is mistaken for having political tones, frequently due to UnfortunateImplications or AccidentalInnuendo.
* WhatDoYouMeanItWasntMadeOnDrugs: A work is mistaken as the result of the creators being high. Frequently overlaps with TrueArtIsIncomprehensible.
* WhatDoYouMeanItsNotForLittleGirls: A work is mistaken for being [[ExactlyWhatItSaysOnTheTin aimed at little girls]]. Overlaps with AllAnimeIsNaughtyTentacles in the worst scenarios.
!!Closely related:
* AccidentalInnuendo: ''What Do You Mean, "It's Not Sexual"?''
* AccidentalNightmareFuel: ''What Do You Mean, "It's Not Scary"?''
* AllAnimationIsDisney: ''What Do You Mean, "This AnimatedFilm[=/=]VideoGame's not made by Creator/{{Disney}}/Creator/{{Nintendo}}"?'' All quality examples of a medium or genre are WrongfullyAttributed to the [[PopculturalOsmosis most well known creator]]
* AllAdultAnimationIsSouthPark: ''What Do You Mean, "It's Mature and Thought-Provoking"?''
* AllAnimeIsNaughtyTentacles: ''What Do You Mean, "It's Not {{Hentai}}/{{Gorn}}"?''
* AnimationAgeGhetto: ''What Do You Mean, "Cartoons Aren't Just for Kids"?''
* CrossesTheLineTwice: ''What Do You Mean, "It's Highly Offensive"?''
* DarknessInducedAudienceApathy: ''What Do You Mean, "We're Supposed to Root for Someone in Here"?''
* DesignatedHero: ''What Do You Mean, "They're the Good Guy"?''
* DesignatedVillain: ''What Do You Mean, "They're the Bad Guy"?''
* DudeNotFunny: ''What Do You Mean, "It's Funny"?''
* FauxHorrific or NightmareRetardant: ''What Do You Mean, "It's Scary"?''
* FelonyMisdemeanor: ''What Do You Mean, "It's Not Heinous"?''
* GirlShowGhetto: ''What Do You Mean, "It's for Boys, Too"?''
* HollywoodHomely: ''What Do You Mean, "She's Ugly"?''
* MundaneMadeAwesome: ''What Do You Mean, "It's Awesome"?''
* {{Narm}}: ''What Do You Mean, "It's Not Funny"?''
* RockMeAsmodeus: ''What Do You Mean, "It's Not DeathMetal"?''
* UnintentionallySympathetic: ''What Do You Mean, "We Should Root Against Them"?''
* UnintentionallyUnsympathetic: ''What Do You Mean, "We Should Root for Them"?''
* {{Wangst}}: ''What Do You Mean, "It's Saddening for Them"?''
* YouHaveNoIdeaWhoYoureDealingWith: ''What Do You Mean, "You Know Who You're Dealing With"?''
** Or, alternatively: ''[[WesternAnimation/TheRenAndStimpyShow What Do You Mean, "You Don't Agree with Me"? Do you realize what you are dealing with?!?]]''