[[quoteright:197:[[Franchise/ArchieComics http://static.tvtropes.org/pmwiki/pub/images/donttasejughead.jpg]]]]
[[caption-width-right:197:The perils of this trope: [[UnintentionalPeriodPiece how many of you know what the phrase on Jughead's shirt even means?]][[note]]It's a reference to [[http://en.wikipedia.org/wiki/University_of_Florida_Taser_incident an incident in 2007]], when a student at [[OnlyInFlorida the University of Florida]] was tased by campus security while trying to ask a question to UsefulNotes/JohnKerry, who was taking part in an open forum.[[/note]]]]

->''"At only a year and a half since the event being referenced, this [see right] is the most current pop-culture reference that Franchise/ArchieComics have ever made, beating out the same issue's ''Series/AmericanIdol'' joke by a good five years."''\\
--''[[http://www.the-isb.com/?p=1223 Chris' Invincible Super-Blog]]''

Suppose you've got yourself a {{Long Runner|s}}. And while your Long Runner hasn't really wavered in popularity, not significantly, you still want to connect with the youth of today. [[TrendAesop Perhaps you'd also like to comment on current pop-culture events as well]].

Well, you'd better tread carefully or you might sound like you're just screaming, [[TitleDrop "We're Still Relevant, Dammit!"]]

The parent trope of both TotallyRadical and FadSuper, this happens when a series that is gettin' old decides to make an attempt to stay current. Of-the-moment pop-culture references (that usually end up dated by the time the work of fiction makes its premiere) are certainly most common. The writers might also decide to [[NotAsYouKnowThem radically change a character]] or create an "updated" {{Expy}} of an older character. A number of times a character has been made DarkerAndEdgier easily fit the bill. Another popular tactic is to make the character suddenly become a member of a [[SubcultureOfTheWeek newly emerged subculture]], fandom, or similar group. The result, especially if the writer is not part of said subculture and doesn't do the research, is often laughably embarrassing instead of the bold new direction the producers were hoping for.

This often heralds the beginning of a DorkAge. Can very often result in an UnintentionalPeriodPiece.

See also PopularityPolynomial, MascotWithAttitude, DiscreditedMeme, FollowTheLeader, TwoDecadesBehind, LongRunnerTechMarchesOn, and more than a few [[TheScrappy Scrappies]] and cases of MisaimedMarketing.

TropesAreTools aside, this is usually a sign of [[BadWritingIndex bad writing]], especially if you're a TV or movie writer trying to make your current long-running show more hip or [[TheyChangedItNowItSucks trying to revive a long-dead franchise for a new generation]].

----
!!Examples

[[foldercontrol]]

[[folder:Advertising]]
* [[Series/{{Lost}} Daniel Faraday]] would like to remind you that [[http://www.youtube.com/watch?v=vLhfxI8T2cU Subaru cars are "like punk rock"]]. Do not question his logic!
* An ad for the Nissan Cube features icons such as "Add Friends" when someone other than the driver gets in the car, and "Join Group" when the car parks at an area with other people. The car itself is referred to as the "Cube Mobile Device".
* Parodied in a Smokey the Bear PublicServiceAnnouncement. The PSA starts out being a PissTakeRap or something like that, but Smokey calls it off midway through because this sort of pandering to the younger demographic just isn't his style.
* In 2012, Chuck E. Cheese's radically redesigned Chuck E. Cheese, giving him a design like something out of ''Film/AlvinAndTheChipmunks'' and making him play the electric guitar as he sings Music/BowlingForSoup songs. [[InternetBackdraft This did not]] [[TheyChangedItNowItSucks get positive reactions]]. His previous Tony Hawk-wannabe look he'd been sporting for around ''15 years'' didn't scream this trope any less.
* Honey Nut Cheerios has a new ad out where they do a Cheerio-themed parody/cover of a song that came out ''twelve years ago'' ("Ride Wit' Me" by Nelly), with random dubstep breakdown.
** Other commercials include Buzz talking to Grumpy Cat and asking Music/{{Usher}} for tips on being hip.
* Kmart's [[https://www.youtube.com/watch?v=yYTspIT8xjY "giffing out" commercials]] during the 2013 holiday season scream of this. Inhabitants of the internet are quick to point out that real gifs don't have ''any'' sound as they're simply 256-color image files with animation support.
* The Progressive advertisements in which Flo turns herself into an ImageMacro smack of some middle-aged marketing executive trying to "get down with" the hip Internet-using early-20's demographic.
[[/folder]]

[[folder:Comic Books]]
* ''Franchise/ArchieComics''
** Dear old Jughead Jones has often fallen victim to this trope. ''Archie Comics'' may be made fun of occasionally, but thanks to its cozy look at the bright side of being a teenager, most people tend to view it with warm nostalgic feelings. This makes these attempts to be "hip and happening" ever more bewildering. Everyone, from every generation, knows Jughead as Archie's goofy hamburger-eating [=BFF=] in that ridiculous hat. Well, over the years, he has ''also'' had mercifully brief careers as (get some coffee and a comfortable seat) a beatnik, a hippie, a punk, a disco king, a breakdancer, a time-traveler a la ''Film/BackToTheFuture'', a rapper, a paranormal investigator a la ''Series/TheXFiles'', an {{emo teen}}, a {{superhero}}, and so on. At this point Jughead's {{Genre Shift}}ing has almost become a RunningGag. See [[http://www.avclub.com/content/node/48531 this useful Onion AV Club article]] for more details.
** That brief span ("[[http://joeydevilla.com/wordpress/wp-content/uploads/2005/10/shes_goth_to_have_it.jpg She's Goth to Have It]]") where Betty decides to become a {{goth}}. And not long after, Archie, Reggie, and Veronica follow suit. [[SoBadItsGood "Yeah! It's totally dismal and excellent!"]] Who can hate anything with such a hilarious closing line?
** Then there were the "manga-style" Archie stories.
** And now "[[http://www.bleedingcool.com/2012/07/23/archie-takes-on-occupy-riverdale-an-exclusive-bleeding-cool-preview/ Occupy Riverdale]]".
** Blog/TheComicsCurmudgeon openly suspected that ''Archie'' was so old and tired that it used a computer to come up with daily jokes, and even dubbed it the "Archie Joke-Generating Laugh Unit 3000" or AJGLU 3000. ''Archie'' [[http://joshreads.com/?p=1827 struck back in this comic]], putting Archie in a "No AJGLU 3000" shirt.
* In [[TheSilverAgeOfComicBooks the Sixties]], ComicBook/JimmyOlsen ''was'' this trope. He was, at various points, a hippie, ''a Beatle'' (in Ancient Rome, no less!), a wide variety of superheroes, and many other things, most of which fall under the WhatDoYouMeanItWasntMadeOnDrugs[=/=]SoBadItsGood heading. Once again, it's become sort of a RunningGag, focused on at places like ''Website/SuperDickery''.
** The example with the longest ramifications was when the Jimmy Olsen title was written by Creator/JackKirby, who used the craziness to introduce {{Darkseid}} and the [[Comicbook/NewGods Fourth World mythos]] to the wider [[Franchise/TheDCU DC Universe]].
** The last few decades have seen the whole ''Franchise/{{Superman}}'' mythos tangled in this trope:
*** Superman [[WesternAnimation/SupermanVsTheElite proves he's right]] and a thinly veiled version of ComicBook/TheAuthority is wrong! Superman walks across the country solving real people's problems! Superman quits the ''Daily Planet'' to become a blogger! Superman has a mullet!
* ''ComicBook/TheAvengers'' famously used Comicbook/TheFalcon to do a controversial storyline about affirmative action... close to 20 years after UsefulNotes/JohnFKennedy actually issued it.
* ''Comicbook/{{Manhunter}}'' and ''Comicbook/BlueBeetle'' had storylines dealing with undocumented immigration, both of which were hit ''hard'' by this trope.
* There's a MickeyMouse [[http://coa.inducks.org/story.php?c=D+2007-020 comic story]] demonstrating this trope, published in 2008, in which Mickey attempts to join [=MyPlace=] (a [[BlandNameProduct parody]] of ''Website/MySpace'') and finds out somebody is already on there impersonating him. (Unfortunately, this story is not yet available in English.)
** Disney has realized their playing safe with MickeyMouse has been a bit of problem. ''VideoGame/EpicMickey'' is part of an effort to make him relevant ''without'' falling into this trope.
* Lampshaded for humour in a 1990s ''ComicBook/{{Catwoman}}'' comic, in which Catwoman comes up against Comicbook/TwoFace -- who is toting as henchmen two ridiculously outdated (even for the time) Goth {{Mooks}}. When the fact that Goths aren't exactly hip anymore is raised, Catwoman snarks that 'time moves slower in Arkham'.
* ''Comicbook/TheBeano'' tried this in 2001 with a character called ''Robbie Rebel'', essentially a more hip, contemporary version of Dennis the Menace. He was apparently based on Robbie Williams, and the strip also featured two scantily-clad girls called Kylie and Geri. Presumably this was to combat the dated appearance of the other characters (he wore jeans and a t-shirt instead of short trousers and a jersey), but he only lasted a few years.
* ''Comicbook/FreddyVsJasonVsAsh: The Nightmare Warriors'' had a prolonged, rather random, and immature TakeThat towards George W. Bush... who had been out of office for a couple years by the comics publication.
* Brazilian comic ''Comicbook/MonicasGang'' engages in this every now and then, since it's been running for 50 years. They even have a "turn our characters into a memeface" contest on their Facebook page!
* The Chilean comic ''ComicBook/{{Condorito}}'' does this: In the most recent issues there have been jokes involving Website/{{Facebook}}, Blackberry phones, and many of the covers made a parody of recent movies.
* Marvel Comics' 10-issue run of ''WesternAnimation/MightyMouse'' concluded with a mysterious figure who used a vacuum to drain all the "hipness" from TV personalities (anthropomorphic animal editions of Pat Sajak, Johnny Carson, et al). The paramedics warn Mighty Mouse not to get too close all he'll lose all ''his'' hipness, and he scoffs, saying he's still relevant. That is, until the official word is that his cartoon show on CBS was canceled. Mighty Mouse eventually wins by drawing in his breath to counter the villain's vacuum. When he tells the paramedics he's as hip as ever, they quip, "Are you sure? The audience said you really [[{{Pun}} sucked!]]"
* The post-relaunch ''ComicBook/{{Batgirl|2011}}'' series featured references to an app that Gotham's petty criminals use to keep track of Batman's movements, and also featured Babs' new roommate being a member of "Occupy Gotham".
* Kieron Gillen's ''ComicBook/YoungAvengers'' series has this. The characters seem to be constantly posting to their equivalent of Tumblr for whatever reason, and spewing references that really just sound like Gillen's is trying to ''sound'' young.
* ''ComicBook/{{Inhumanity}}'' has this in the use of Twitter in order to tell us what some people think about the new Inhumans.
** Also, a newly awakened Inhuman, instead of, you know, going to the Avengers or any other superhero, decides to just keep taking photos of herself and posting them to Facebook.
[[/folder]]

[[folder:Film]]
* In ''Film/TheNeverEndingStory III'', the inhabitants of [[MagicalLand Fantasia]] undergo considerable change, including spouting contemporary pop-culture references. Bastian updates his hairdo because his sister calls it "un". The ultimate depiction in the movie, however, has to be Rock Biter taking his son for a bike ride...while singing "Born to be Wild".
* When the [[http://www.youtube.com/watch?v=Z4IoUo_ZJkY trailer]] for the [[Film/TheThreeStooges Three Stooges]] movie was shown to be rife with this, complete with a modern setting, an iPhone, and even the cast of the ''Jersey Shore'', many people who hadn't heard anything about the film since Sean Penn was involved (which implied a more serious biography of the Stooges) were, to say the least, surprised. When people hoping these were just [[NeverTrustATrailer gags made for the trailer]] saw it and found out that ''Jersey Shore'' is not only a big part of the film but is also instrumental to the plot, they were '''pissed'''.
* ''Film/RockyAndBullwinkle'' is so loaded with early 00s pop culture references that it might as well be called "The Year 2000, starring Moose and Squirrel."
* ''Film/TheSmurfs'' movie is infamous for trying [[TotallyRadical every]] [[ProductPlacement cheap]] [[PissTakeRap tactic]] [[ReferenceOverdosed in]] the book to try to get the franchise "down with the kids".
* An in-universe example is the whole point of ''Film/TheInternship''. Two salesmen whose careers have been [[TechnologyMarchesOn made obsolete by the digital age]] try to get a coveted internship at Website/{{Google}}.
* ''WesternAnimation/TheJetsonsMovie'' re-cast Janet Waldo with Tiffany as Judy Jetson just because she was popular at the time (especially when they had already used Janet for the movie and just re-recorded all her lines with Tiffany). Not only that but the movie is littered with early 90's pop songs.
* ''WesternAnimation/IceAgeContinentalDrift'' cast Nicki Minaj and Drake as characters just because the studio perceived them as being "hip with the kids. It even has the characters dance along to a generic auto-tuned pop song in the end credits. Considering this is the fourth movie of a franchise that began in 2002, these elements can't help but feel like the filmmakers are falling into this.
** Most Blue Sky Studios movies are like this as every movie they make casts a pop musician for really no reason other than name value (e.g. Pitbull in ''WesternAnimation/{{Epic}}'').
* As enjoyable as the film is, ''Disney/{{Frozen}}'' may be an example of Disney falling into this. Some of the jokes feel very modern ("Jinx! Jinx again!") and out of place considering that this is trying to emulate the Disney Renaissance fairy tale films. (''Disney/TheLittleMermaid'', ''Disney/BeautyAndTheBeast'', etc.) On top of that, supposed references to sitcoms such as ''Series/ArrestedDevelopment'' can just come across as pandering, even though it turns out "Finish each other's sandwiches was ''not'' a reference at all—Robert Lopez had been eating sandwiches when he came up with the line, and he had never seen ''Arrested Development'' before.
[[/folder]]

[[folder:Literature]]
* Literature/BrownsPineRidgeStories: An In-story variation occurs in the tenth chapter. Local merchants in 1965 organize the "[[https://en.wikipedia.org/wiki/McRae,_Georgia McRae]]-Helena Treasure Hunt" because they "got tired of seeing its citizens shopping in Vidalia, Dublin, Douglas". While the treasure hunt does generate interest that creates a short-term surge of economic activity, but as history has shown [[DoomedByCanon it was neither to last]] nor anymore effective as other examples on this list in revitalizing anything.
[[/folder]]

[[folder:Live Action TV]]
* Creator/BobHope constantly attempted this in the 70's and on. As Series/{{Frasier}} told Niles, "Don't use slang. You sound like Bob Hope when he acts like [[Series/HappyDays The Fonz]]."
** Creator/LorneMichaels once said that one of the reasons he wanted to do the things ''SaturdayNightLive'' did in its early seasons was the way that, when Bob Hope did sketches on his shows where he pretended to smoke marijuana, he [[PlayingDrunk acted drunk]] afterwards.
* ''[[Series/StarTrekEnterprise Enterprise]]'''s attempts to prove that the franchise was still relevant at the turn of the millennium by allegorizing on the subject of TheWarOnTerror could get heavy-handed at times.
* ''Series/DoctorWho'' sums this trope up with the character of Ace; a clear attempt to be relevant and "with it" for the youth of the day, her "wicked" fashion style and "ace" dialogue was frequently considered either laughable or cringeworthy at the time, never mind later on. The writer reportedly ''tried'' for accuracy, hanging out with real kids to get a sense of who they were and how they acted, but ExecutiveMeddling resulted in actual teenage slang and speaking patterns being tossed out.
** While not as JustForFun/{{egregious}} as some other examples, the new ''Doctor Who'' series can suffer from this, too - numerous celebrity cameos and pop-culture references are scattered across multiple episodes but can leave them feeling very dated in a short space of time.
*** ''The End of the World'' amusingly used this trope by residents of the distant future referring to Music/BritneySpears' music as "a traditional ballad". [[http://www.youtube.com/watch?v=EBw5tOeXWkY This is not the first time in the show that current pop music was described as "classical".]][[note]]Should the link disappear: the First Doctor, Vicki, Barbara and Ian are watching ''Music/TheBeatles,'' which Vicki considers classical music.[[/note]]
*** Music/TheBeatles, or the "Bee-attles" comes up again as classical music in the new series episode "42". This was a CallBack to the same joke being made by a character from the future during the Hartnell Era, when the Beatles were ''still around.''
*** ''The Shakespeare Code'' had a few ''Literature/HarryPotter'' references, including one to the final book which came out that year, and "Expelliarmus!" turns out to be key to defeating the MonsterOfTheWeek (admittedly this was because the preceding word was hard to rhyme). Unfortunately, the writers apparently forgot Martha was actually from a year ahead of the episode's air date, so it seems pretty odd that she hadn't read ''Deathly Hallows''.
**** [[FridgeBrilliance A medical student likely wouldn't have time to do much recreational reading]].
*** ''The End of Time'' made a few {{Anvilicious}} nods towards UsefulNotes/BarackObama's proposed economic reform. Also, "Fear Her" had a background gag to then-current ''Series/TheXFactor'' winner Shayne Ward's greatest hits.
*** When the Master returned in the new series, he was updated into a [[PopCulturedBadass murderous pop culture junkie.]] He is shown watching an episode of ''Series/{{Teletubbies}}'' (supposedly a ShoutOut to the original series where he watches an episode of ''WesternAnimation/TheClangers'') and has pop music played when he releases the Tochlafane to decimate the Earth's population (''Voodoo Child'', by ''Rogue Traders'') and at the start of season 3's finale whilst he is wheeling the Doctor around on a wheelchair (''I Can't Decide'' by the ''Scissor Sisters''). However, this falls more into SoundtrackDissonance territory just to show how much of a maniac the Master is.
*** Amusingly used in ''Cold War'', set in the titular war during the eighties on a Russian nuclear sub. Soviet Professor Grisenko is a fan of the band Duran Duran, listening to "Hungry Like the Wolf" on a walkman. When he learns the Eleventh Doctor and Clara Oswald are from the future, he asks for details about the fate of something important to him. At first, it looks like he wants to know about major events yet to come concerning the Cold War's outcome- which could derail history given the right answer in the wrong place and wrong time, should someone wish to alter its course. He simply wants to know if his beloved band broke up by 2013.
* The final season of ''Series/TheBradyBunch'' was like this at times. In the wake of the runaway success of ''Series/AllInTheFamily''[[note]]which was also on Saturday nights[[/note]], ''The Brady Bunch'' had an episode that didn't involve the Bradys at all, in which a white family adopted a black and an Asian kid. (A bigoted neighbor in the episode is expressly compared to Archie Bunker.)
** "Kelly's Kids," the episode in question, was a PoorlyDisguisedPilot which didn't sell - not at the time, anyway; Creator/SherwoodSchwartz eventually succeeded in selling the concept as ''Together We Stand''. [[http://www.tvobscurities.com/articles/togetherwestand/ See this article for more details.]]
* An episode of ''Series/PowerRangersDinoThunder'' where Ethan and Devin are playing a painfully bad {{Expy}} of ''TabletopGame/YuGiOh'', screams of this trope.
* The episode of ''Series/{{Today}}'' where they did the Harlem Shake (and managed to temporarily kill the meme) for Valentine's Day screamed this.
* ''Series/LawAndOrderSpecialVictimsUnit'' once did an episode featuring a young female hacker branding several men who'd raped her. This was around the time that the Swedish Millennium Trilogy was still popular. (It is worth noting because while the ''Law & Order'' franchise has a long tradition of RippedFromTheHeadlines episodes, they don't often base episodes on the plots of popular fiction series.)
* Similar to the above, ''Series/{{Psych}}'' also tried to jump on the Swedish thriller bandwagon with an episode in which Shawn and the SBPD chase after a young Swedish woman with supposedly serious daddy issues.
* Ever since Dr. Santino moved to V3 on ''Series/NecessaryRoughness'', annoying instances of this trope have popped up, usually in the form of her boss name-dropping his supposed celebrity friends. The sad thing is, the show was actually ahead of the curve several months earlier, when it had a story arc about a fictional football player coming out as gay - several months before real-life basketball player Jason Collins did.
* ''GregTheBunny'' had an in-universe example. Gil asks Jimmy how they can update "Sweetknuckle Junction" for a more modern audience. The result includes changing Count Blah into a rapper named Count A'ight (which he repeated mispronounces as ah-ig-it), sexing up Dottie, and painting Junction Jack silver, suspending him from the rafters, and renaming him Cybo-Jack. ("It's finally happened. They made me into a puppet.") They also add a strobe light effect which ends up giving the kids in the focus group seizures, resulting in them abandoning the retool.
* The whole premise of ''Series/{{Sherlock}}'' is this: taking Arthur Conan Doyle's late Victorians, making them sexy, and giving them all plot-relevant access to Twitter. The second episode of Season 3 had a sequence involving Sherlock and John powering through trendy London pubs to a {{dubstep}} remix of the show's theme, despite dubstep being seen as a little old-hat even by 2014.
* ''{{Glee}}'' covering of Rebecca Black's ''Music/{{Friday}}'' and especially {{PSY}}'s ''Gangnam Style'' were met with [[BrokenBase a lot of ridicule.]]
* MTV's famed reality shows, ''Series/TheRealWorld'' and ''Series/RoadRules'' (before the latter was canceled,) have dealt with this, namely trying to catch up when later shows were able to come through the door they opened and were able to take it even further. ''The Real World'' started with average people generally acting somewhat normally (at least as normal as they could under the circumstances.) However, after seeing the popularity of trashy shows that reveled in their drunken debauchery like ''The Bachelor,'' they started hiring model-ready cast members and generally turned up the sex, violence and drama. ''Road Rules,'' on the other hand, started out much more like ''Real World'' on an RV, with the challenges supposed to be rather sedate team-building exercises . However, once more extreme reality competitions such as ''Fear Factor'' came along, the challenges became much more extreme and gross-out.
[[/folder]]

[[folder:Music]]
* Plenty of ProgressiveRock supergroups of TheSeventies, faced with [[AccentuateTheNegative negative press]] over their "irrelevance" in the [[ThreeChordsAndTheTruth age of punk rock/new wave]], sported EightiesHair, streamlined their images and musical styles, made hip music videos, and added high-tech synths to their sound in an attempt to keep up with the times. Some failed (Music/GentleGiant, Music/JethroTull, Music/EmersonLakeAndPalmer, Music/{{Kansas}}, Music/TheWho), and some succeeded (Music/{{Yes}}, Music/{{Genesis}}, Music/{{Rush}}, Music/KingCrimson). Either way, the bands' [[BrokenBase earlier fans]] tended to [[ItsPopularNowItSucks revolt against the new sounds and styles]].
** For the same reason, Music/{{KISS}} ditched their trademark facepaint and costumes in the '80s for a glam look. They've since gone back to their classic style with the album ''Psycho Circus''.
** Witness, also, Music/CheapTrick's attempts, at least since their late '70s heyday ended, to update their look, sound and style to fit the times. Heavy synths in the mid-'80s (which gave them [[BlackSheepHit their only #1 hit]], "The Flame",), a more AOR/pop-metal sound by 1988-93, then more grunge- and alternative-influenced work in TheNineties, while groups with a clear lineage to their early work gained success. They've been making inroads into their more influential, early, power-pop sound more recently.
** This trope, in fact, was the entire reason Music/ThePolice existed. Stewart Copeland, who had been a drummer for the popular prog-rock combo Curved Air, saw the success that punk groups like the Music/SexPistols and TheClash were having, and recruited Sting (out of a small-time jazz combo called Last Exit) and Henri Padovani (who was soon ditched in favor of Andy Summers, himself a member of The Animals and Zoot Money's Big Roll Band from the '60s) to make reggae-tinged punk and hopefully catch some of the punk scene's success. The rest is history.
** The two major PinkFloyd-related releases of 1987, the official band's ''A Momentary Lapse Of Reason'' [[note]]AMLOR was, in its defense, recorded tentatively by David Gilmour at his houseboat studio, under great duress, with help from producer Bob Ezrin, keyboardist Jon Carin and various studio musicians, with minimum input by drummer Nick Mason or keyboardist Richard Wright, in the middle of a bitter legal battle with Waters over the right to the Pink Floyd name, and was either meant to be a Pink Floyd release or Gilmour solo album depending on the lawsuit's outcome[[/note]] and RogerWaters' ''Radio KAOS'' (along with David Gilmour's 1984 solo album, ''About Face'') are awash in then-state-of-the-art synthesizers and drum machine programming, reverberant drums, late-1980's studio techniques, etc. in an attempt to modernize their sound. Though ''AMLOR'' and, to a minor degree, ''KAOS'', gained radio airplay and Top 40 success, the sounds or both albums, Waters' effort especially, sound tied to their times.
* ChristianRock band Petra continuously changed their image and sound during TheEighties based on what was popular, with varying results. Their most successful case was an entirely accidental one -- the untimely departure of lead singer Greg Volz (who sounds a lot like Steve Walsh from Kansas) in the mid-'80s forced them to bring in John Schlitt (who sounds like every HairMetal lead singer ever), which led to the peak of their career and their most famous material. TheNineties, on the other hand, were their DorkAge, as they attempted to find footing in the age of {{grunge}} and [[AlternativeRock alt-rock]] while still retaining Schlitt on lead ''and'' trying to garner airplay on contemporary Christian radio. Eventually, they released one last classic-rock album to [[PanderingToTheBase appease the long-time fans]] and then folded.
* Music/{{Metallica}} preemptively pulled this trope between the albums ''Load'' and ''St. Anger''; during that time period, they tried to adapt to the rising AlternativeMetal trends by changing their sound, [[ImportantHaircut hair]] and logo. After the... erm... "not so well-received" album ''St. Anger'', they finally returned to their trademark thrash sound that we all know and love on ''[[RescuedFromTheScrappyHeap Death Magnetic]]''.
* Music/HerbieHancock spent most of the seventies and eighties jumping from genre to genre. He tried fusion, disco, funk and electronica, [[NeoclassicalPunkZydecoRockabilly sometimes combining several of these]].
* In 1981, Music/VillagePeople, those 1970s disco icons, tried to adapt to a new decade by discarding their [[ManlyGay macho gay]] look and adopting a New Romantic one. The result was [[http://upload.wikimedia.org/wikipedia/en/c/c2/Villagepeople_renaissance.jpg less than]] [[http://cdn.hmvdigital.com/static/img/sleeveart/00/006/184/0000618491_500.jpg convincing]].
* Music/EltonJohn has stayed (or tried to stay) contemporary for many decades, with mixed results. He dabbled with Philadelphia soul with "Philadelphia Freedom", disco on ''Victim Of Love'', new wave and synth-pop on parts of ''The Fox'' and ''Jump Up!'', experimented heavily with contemporary synthesizers and drum machines in TheEighties and TheNineties (especially 1985-1993), planned to record a HipHop album with Music/{{Eminem}}'s producers before Proof's death, and returned to basics with ''Songs From The West Coast'' after hearing the AlternativeCountry of Music/RyanAdams in 2001. Part of the trend may have been aggravated by Elton's SignatureStyle of singer-songwriter Piano Pop, which was rarely fashionable in rock in the first place.
* Music/{{Korn}}'s announcement that their album ''The Path of Totality'' would consist of a blend of their traditional sound and [[{{Dubstep}} brostep]] rather smacked of this trope.
* Music/CarlosSantana has done this multiple times over the years, teaming up with the likes of Music/RobThomas for "Smooth" in 1999 and [[Music/{{Nickelback}} Chad Kroeger]] for "Into the Night" in 2007.
* Music/{{U2}}'s announcement that their next album(s) would be variously produced by Danger Mouse, will.i.am, and David Guetta sounds suspiciously like this trope. It wouldn't be the first time either, since they did record ''Achtung Baby'', one of the most successful albums specifically designed to make a band relevant once again.
* Music/{{REM}} spent most of their career trying to avert being part of any trend, but they still managed to have rappers on both 1991's "Radio Song" and 2004's "The Outsiders". On both occasions it does work with the music, but it was OutOfCharacter for them. Radio Song has dated because the rap style is in the 80s rap style. The Outsiders is more jazz rap so it hasn't.
** On the other hand, "The Outsiders" was on ''Around The Sun'', from a period that [[CreatorBacklash even the band themselves consider a]] DorkAge.
* During TheEighties, when disco was, well, DeaderThanDisco, the Music/BeeGees tried to reinvent themselves (again) with pop ballads. But everyone associated them with disco, so the ReTool didn't work. (It had a decade earlier, when they went from a band not unlike Music/TheBeatles to a disco group, but didn't work this time.)
** Only in the United States. In England, their Eighties and Nineties output was well-received. (Even in America, international hits from their latter-year albums are featured heavily.)
* Likewise, the Bee Gees' Robin Gibb tried a solo comeback in 2003 with "Magnet," nearly twenty years after his last solo album. Unfortunately, Robin - a mid-fifties Englishman - tried his damndest to sound as relevant as the young pop stars of the day, including attempts at hip hop and lyrics about getting his 'freak on.' The album was a massive flop, and ended up being one of the most embarrassing items in the history of the Bee Gees. (The fact that he followed it up with one of the worst live albums in history didn't help.)
* The Music/RollingStones' 1978 album ''Some Girls'' was a very deliberate response to critics who had dismissed them as outdated in the face of PunkRock and disco. It paid off big time, and the Stones pointed out that numerous punk rockers had grown up listening to them. It's also helped that they've absorbed many different music styles over the years, while still retaining their core blues-rock sound.
* Music/DavidBowie, despite his notorious penchant for the NewSoundAlbum trope, has largely stayed ahead of the curves that come along in music and avoided accusations of trend-jumping, owing in part to both his ''strong'' CreatorThumbprint as a lyricist and his compelling stage presence. He was mocked in the British music press over 1997's ''Earthling'', though -- it was an intelligent drum 'n' bass-heavy album that came along ''just'' as that style peaked and was on its way to DeaderThanDisco status. He'd just turned 50 years old, too, which didn't help.
* Music/MichaelJackson, according to producer Quincy Jones, didn't think rap music would catch on back in TheEighties. He still tried to cultivate an edgier, tough "street image" with 1987's ''Bad'', specifically with the title song's music video (in which he plays a reformed gang member), but while the album sold well, his look and attitude were roundly mocked. From there, he struggled with this trope for the rest of his career, starting with 1991's ''Dangerous''. He tried to update his sound with new jack swing, hip-hop, and rap stylings, hiring big-name producers and guest musicians in the process. ''Dangerous'' alone had guest spots from Heavy D, Wreckx-n-Effect, and [[Music/GunsNRoses Slash]], and the music videos featured trendy celebrities such as Macaulay Culkin, Iman, Eddie Murphy, Magic Johnson, Naomi Campbell, Michael Jordan, and even Bart and Homer Simpson (which also explains that ''Simpsons'' episode where Jackson -- under the name John Jay Smith -- plays [[CelebrityParadox a mental patient who thinks he's Michael Jackson]]). Ten years later, David Browne commented in his ''Entertainment Weekly'' review of ''Invincible'' that Jackson "appears to be so lacking in confidence that he's top-loaded the album with every conceivable collaborator he could call, from Carlos Santana and Babyface for the oldsters to Rodney Jerkins and rapper Fats for the kids."
* Lampshaded in the 1980 Music/BillyJoel song, "''It's Still Rock and Roll to Me''". In keeping with the emerging punk and Music/NewWave trends, it was noticeably more forceful than a lot of his other songs, while the lyrics take a cynical view of a music executive urging a musician to change his image for a younger audience.
** Joel ''himself'' seemed to fall victim to this with his 1986 album, ''The Bridge'', incorporating Synth-Pop and NewWave influences, along with a duet with CyndiLauper on "Code Of Silence".
* Music/MCHammer in the early 90s showed how fast this can happen. At the beginning of the decade, he was ''the'' face of rap. Perhaps boasting that "U can't touch this" stuck harder than he thought, because by the mid-90s the DarkerAndEdgier GangstaRap was flourishing, and quite a few of its stars made no bones about how much they despised Hammer, his big bouncy pants and his dance- and party-oriented sound. After two years between albums[[note]]An eternity in hip hop[[/note]], he came back with ''The Funky Headhunter'', exchanging the pants for a watch cap, cussing a little bit, rapping about tough times on the street and generally trying to show how gangsta he was, too. His fans didn't desert him—the record still sold well—but the gangsta fans weren't impressed, and so began his slow slide, as chronicled on ''BehindTheMusic'', toward losing the multimillion-dollar house he'd built in the Oakland hills and all the other money he'd made.
* A famous early example within the music industry isn't so much a performer as a ''label''—CBS Records' infamous late 1960s "[[http://amalgamatednervoussystems.com/post/50147365936/babylonfalling-the-man-cant-bust-our-music The Man Can't Bust Our Music]]" and "The Revolutionaries are on CBS" ad campaigns intended to show how different things were at CBS (later Columbia; now Sony) from the days when rock-hating Mitch Miller had passed on both the Beatles and Elvis.
* ''Music/{{Slayer}}'', for about a decade, was a major victim of this trope. To put it simply: the band tried to "modernize" their sound in 1998 with the NuMetal-influenced "Diabolus In Musica." After that album's rather [[BrokenBase lukewarm critical and commercial success]] and (more importantly) numerous accusations of being unable to compete with the likes of ''Music/{{Emperor}}'' and ''Music/{{Nile}}'' in terms of brutality, the band tried to WinBACKTheCrowd with 2001's "God Hates Us All." An album with an [[ClusterFBomb unusual amount of swearing for a Slayer record]] and some other very obvious shock tactics (such as a picture of the Holy Bible with nails and the Slayer logo burned onto it). Unfortunately, the only thing people found even remotely shocking about the record was something completely unintended: it was released on ''September 11, 2001.'' After realizing they were trying way too hard to remain relevant in the extreme metal scene they ironically helped to create, the band slowly moved away from the NuMetal influences and shock tactics of those two albums with 2006's ''Christ Illusion''. And then, in 2009, they released ''World Painted Blood''. An album many consider to be their best and most genuine since the early-90's.
* Music/FiveIronFrenzy broke up in 2003, then reunited about a decade later to record a new album, ''Engine of a Million Plots''. Rather than changing their style to fit the times (''Engine'' still sounds like the last albums FIF put out pre-breakup) they wrote a song to joke about how out-of-touch they were. The song in question is "Battle Dancing Unicorns With Glitter", where they reference trends in the most awkward way possible ("12 o'clock! Party rock! We're hip hopping and we can't quite stop!"), aggressively insist that their awesomeness is beyond dispute, and admit in the bridge that "We're fighting just to stay relevant."
* To certain pop fans ChristinaAguilera doing two consecutive electro pop albums in three years. Very few people outside her most diehard fans backed it. Bionic got mass promo for four or five months straight and then was disowned, as was Lotus.
* Music/{{Rush}} fell victim to this in the eyes of [[VocalMinority certain subsets of fans]] after their ''Moving Pictures'' album, which [[ToughActToFollow just also happened to be generally regarded as the peak of their career]]. Though their initial foray into popular '80s synth technology, ''Signals'' was well-received, the drastically slicker and more melodramatic sounds they utilized on the following three releases gave a strong impression of the band conforming to the style of Top 40 pop music at the time. Even when they ditched the emphasis on synthesizers at the end of the decade, they placed a heavy emphasis on funk and other "urban" influences (most infamously the rap breakdown in "Roll the Bones") for their singles—at a time when many other popular acts were doing the same thing. And it ''definitely'' didn't help when they went for a DarkerAndEdgier sound rooted in heavy guitar distortion when ''[[{{Grunge}} that]]'' sort of thing became the popular music norm ("Stick it Out" and "Driven" are especially obvious genre emulation grabs). It would be the release of ''Vapor Trails'' that finally marked the end of the band's two decade-long trend-following focus.
[[/folder]]

[[folder:Newspaper Comics]]
* Similar to the above Jughead image are the occasional attempts at current events humor in ''ComicStrip/TheFamilyCircus''. The general concessions to changing times -- the toys the NotAllowedToGrowUp kids are seen playing with or the shows they watch -- are subtle and actually topical. But these days any attempts at mining ''humor'' from that result in odd, unfunny jokes such as Billy saying that Daddy's cartoons would look better in [=HD=]. Then there was Dolly dressing up as UsefulNotes/SarahPalin for Halloween 2008 (which wasn't even presented as a joke), Billy is dressed up as Film/IronMan and Jeffy is dressed up as [[Film/TheDarkKnight Batman]].
** An odd example for 2012: Billy asks to go out as a specific character, "Tactical Sergeant Tarkus from the Blood Ravens 4th Company in ''Warhammer 40,000''." Not only is ''Warhammer 40000'' extremely obscure outside geek circles, Tarkus only appeared in ''VideoGame/DawnOfWar 2'', which came out three years prior. But it was hilarious watching people on /tg/, the 4chan board that deals with ''40k'', slowly coming to the realization that yes, ''Family Circus'' of all things had just referenced Tarkus.
** Creator/{{Seanbaby}} points out the awkwardness of this in an article about the comic. One strip has a computer monitor displaying static (i.e. "snow") in order for the kids to deliver the punchline "[[{{Pun}} winter-net]]". How many times has ''your'' monitor displayed TV-style "snow"? Even ''[=TVs=]'' rarely display TV-style snow now!
* ''ComicStrip/{{Blondie}}'' has taken to this in recent years. The jokes have generally been about how out-of-touch Dagwood is with modern society, but the "modern society" the reader is often shown still feels like it's trapped in a time warp. Most references to modern technology come from Elmo, a small child who somehow affords every "hip" new product despite being a small child.
** In 1991, Blondie put on pants and started a catering business with her friend Tootsie. In 2000, Blondie yelled "Dagwood Bumstead Dot Com!" to wake her husband. Dagwood responded, "Omigosh, that means BUSINESS!" Dagwood uses a flatscreen computer monitor at work, Cookie and Alexander use cell phones and crack jokes about Facebook. But Dagwood is still late to work -- although now he races out the door to his car pool rather than a city bus -- and Mr. Dithers still kicks him in the ass.
** Unintentionally played with in a 2012 comic, where Dagwood visits a music store and is met with confusion when he asks a young clerk for record player needles. However, with records having made a comeback, the joke becomes irrelevant because something that became irrelevant in the past is now relevant again.
* ''ComicStrip/{{Peanuts}}'' occasionally delved into this, usually through having Snoopy picking up on then-current fads. This arguably reached its apex (or nadir) with the '80s TV special ''[[http://www.youtube.com/watch?v=mO6ccX90HNI It's Flashbeagle, Charlie Brown]]''.
** In one of the last comics published before the strip ended in 2000, [[http://www.gocomics.com/peanuts/1999/11/08 Sally attempted to invite Harry Potter over to her house for dinner]]. What an interesting {{Crossover}} that could have been.
** [[TropesAreNotBad Peppermint Patty owes her entire existence to this trope]]. At the height of the late 1960s feminist movement, Schulz decided he needed a female character who wasn't stereotypically feminine. Apparently, it was a somewhat big deal at the time that she (gasp!) wore shorts and sandals...even though girls had been wearing shorts and sandals since the '40s at the latest.
* ''Blog/TheComicsCurmudgeon'' gets a lot of humor out of this topic:
** For instance, [[http://joshreads.com/?p=1865 this]] ''ComicStrip/SnuffySmith'' strip, which notes that television show references are out of place in the time warp the hillbillies live in anyway.
** ''[[http://joshreads.com/?p=863 Momma]]'' has a writer that may have ''never'' seen a computer in his life.
** And ''[[http://joshreads.com/?p=6374 Crock]]'' clearly has no idea what "iTunes" means.
** ''ComicStrip/HiAndLois'', in ''2011'', apparently believes that [[http://joshreads.com/?p=11706 setting a custom song for your ringtone]] is something so new, unusual and bizarre that it can be used as a punchline in itself.
* ''ComicStrip/DickTracy'' fell into this in the '60s and '70s as original writer Chester Gould tried desperately to keep the strip relevant with the changing times. This led to him giving the strip a sci-fi swerve, where Tracy met the moon people and the police force gained moon technology - his son even married one of the moon people, "Moon Maid". This led to problems when the Apollo Moon Landings showed the moon barren of all life, forcing him to eventually drop many of these elements. In the 70s, he tried to update Tracy's distinct look with long hair and a mustache, along with a hippie sidekick named "Groovy Grove". The mustache went over so poorly he later drew a strip in which several characters pinned Tracy down and shaved it off. Gould's successor, Max Allan Collins, had both Moon Maid and Groovy Grove killed off as soon as he inherited the strip. The strip's current author seems to be ''far'' too displaced from reality to make references like this.
* ''ComicStrip/LilAbner'' introduced student radicals called SWINE (Students Wildly Indignant at Nearly Everything) during TheSixties in a combination of this trope and AuthorTract, as the conservative Al Capp felt the increasing need to vent his disgust with the political/cultural developments of the era.
* ''ComicStrip/TheWizardOfId'', circa late January 2012, made a ''Film/ThreeHundred'' reference, only about five years after the movie was released.[[note]]Yes, you've been hearing jokes about this being SPARTAAAAA for that long.[[/note]]
** Not much better was a January 2013 strip making a TakeThat at ''Literature/{{Twilight}}'', released about a couple months after the final film hit theaters.
* A January 2013 ''ComicStrip/{{Baldo}}'' comic had a punchline involving "[[{{Music/PSY}} Gangnam Style]]". As did a ''ComicStrip/BeetleBailey'' strip that saw print during the same month.
[[/folder]]

[[folder:Professional Wrestling]]
* WWE commentators constantly mentioning Website/{{Twitter}} or current pop culture comes across this way a lot of times.
* It's something of a RunningGag among wrestling fans that Wrestling/{{WWE}} is roughly 3-5 years behind pop culture. In fact, this was the main cause behind the dropping of Paul Burchill's pirate gimmick; at the time, ''Film/PiratesOfTheCaribbean'' was too current for Wrestling/VinceMcMahon to understand, and he didn't understand why a pirate should be a {{face}}.
** Earlier than that, Vince discontinued The Blonde Bytch project because he, personally, had never heard of ''Film/TheBlairWitchProject'' at the very height of its popularity.
** It's only gotten worse. Witness Vince bringing in ZZTop, who haven't been on the charts since the late 80s, to be the guest General Managers of Raw.
** In general, ideas that relate to current pop culture that get smothered are because if Vince hasn't heard of it, surely ''you'' haven't either.
** A particularly glaring example came when Vince was doing commentary for a match featuring Avatar, who was Wrestling/AlSnow under a mask. The commentary crew was speculating as to the identity of the new wrestler, when Vince pipes up with, "Maybe it's Bart!" Cue blank looks from the other commentators, at which point Vince clarifies with, "You know, from ''WesternAnimation/TheSimpsons''?" The Simpsons at this point had been on the air for 5-6 years. Which would make [[http://en.wikipedia.org/wiki/Homer_vs._Patty_and_Selma the relevant season 6 episode]] contemporary, so it actually ''was'' relevant this time.
* Without question, this is how Wrestling/{{TNA}} came off when they brought in "Robbie E" and "Cookie" with a ''Series/JerseyShore'' gimmick. And then they actually brought in J-Woww to feud with Cookie. For 15 minutes.
** Speaking of, Robbie's still around with the same gimmick, and he's in a stable with another example of this trope, Series/BigBrother seasons 10 and 11 alum Jessie Godderz! To be fair, the two have gained somewhat of a following as comedy jobbers.
* WWE has always been doing this. They had a wrestler dressed as Franchise/{{Batman}} ([[SarcasmMode imaginatively]] known as "Battman") in the mid-1960s, when the TV show was a hit. During the mid-1990s they had Rad Radford, who dressed like a grunge-rock musician. Some of WWE's most popular and enduring gimmicks started out this way: Wrestling/{{Edge}}, for example, in his original "Brood" incarnation with his BadassLongcoat and CoolShades and vampire fangs, was strikingly reminiscent of the title character of ''Film/{{Blade}}'', which had just hit theaters at the time.
* In ProfessionalWrestling this trope is used well when it's [[InvokedTrope deliberately invoked]] for comedy or satirical purposes. The tag team "Cryme Tyme" became darlings of the fans despite trafficking in "Yo-yo-yo!"/"in the 'hood" stereotypes that had already been cliched for over a decade.
** Ditto with [[Wrestling/GlennGilbertti "Disco Inferno"]] (in the late '90s). Wrestling/{{WCW}} would, unfortunately, go back to that well again with "That '70s Guy" Wrestling/MikeAwesome after ''Series/That70sShow'' became a hit. It didn't come off nearly as funny or clever the second time around.
[[/folder]]

[[folder:Puppet Shows]]
* ''Franchise/TheMuppets'' are known to suffer from this from time to time, and handle it with various levels of success. Most of the time they pull it off rather well, but a few cases stand out as blatant attempts at this: the panned ''Studio DC: Almost Live'', which featured Creator/{{Disney}} stars such as Music/MileyCyrus and Music/TheJonasBrothers acting alongside the Muppets in order to introduce them to a younger audience, and [[http://muppet.wikia.com/wiki/Darin_McGowan_pitches a few horrifying-looking Muppet cartoons that were proposed in the mid-2000's]] (that luckily never got made).
-->Featuring [[TotallyRadical funky, cool new designs]] of [[Creator/JimHenson JIM HENSON's]] Muppets by Darin [=McGowan=]
** In the same vein, ''Film/TheMuppets'' does this trope, but decides to bring back what made them entertaining in ''Series/TheMuppetShow'' and the subsequent movies pre-''From Space''. It was a success.
[[/folder]]

[[folder:Radio]]
* ''Radio/TheGoonShow:'' On the fiftieth anniversary of the show in 2001, two third-season scripts were combined and recorded with a new cast as "Goon Again". The jokes and ambience are a good match for the original show, which makes it all the more jarring when Bluebottle makes a .com reference.
* ''Radio/TheArchers'' lives and breathes this, being as it is an extreme LongRunner that was originally a wartime {{Edutainment}} serial. New episodes continually reference modern farming life and developments, as well as contemporary pop culture and even weather events (such as flooding arcs during periods of heavy downpour in real life).
[[/folder]]

[[folder:Toys]]
* The premise of a toyline like ''Franchise/{{Barbie}}''. Every new fashion trend for the past fifty years has resulted in new versions of the doll. She and toys like her are, after all, called ''fashion'' dolls.
** Parodied in ''WesternAnimation/TheSimpsons'' episode "[[Recap/TheSimpsonsS5E14LisaVsMalibuStacy Lisa vs. Malibu Stacy]]," where two girls find Malibu Stacy dolls ("Achy Breaky Stacy" and "Live from the Improv Stacy") that are now in the bargain bin now that the song "Achy Breaky Heart" and ''Evening at the Improv'' aren't popular anymore.
* ''Franchise/GIJoe'' too.
** The '70s "adventure team" version of the franchise existed in an attempt to make war cool, despite that America was really hurting after UsefulNotes/TheVietnamWar and society saw war as a pointless waste of human life.
** The 1980s revival/retool, while avoiding the political issues of war by having a well-defined, clearly-evil enemy bent on [[TakeOverTheWorld world domination]], still fell victim to this trope in the early 1990s with the introduction of the [[GreenAesop Eco-Warriors]] and [[DrugsAreBad Drug Elimination Force]]. (The former were even {{lampshade|Hanging}}d in the comics when one of the Eco-Warriors points out that their new battle suits are made from ''recycled action figures!'') The new lineups didn't prove popular, so they went with [[HighlyVisibleNinja neon-colored ninjas]] until the line died out.
** And then, after the short-lived ''Sgt. Savage'' retool, they released ''WesternAnimation/GIJoeExtreme'', which gave us a TotallyRadical team TwentyMinutesIntoTheFuture. They soon went back to the original 1982 premise, upon which every subsequent adaptation has been based.
* The concepts of ''Franchise/{{Transformers}}'' toys didn't change all that much, but their depictions in media sure as hell did. ''Generation 2'' comics were ''aggressively'' Dark Age, and just check out [[http://www.youtube.com/watch?v=jzsLUlzaocw this commercial]]. ''They were '''all''' [[TotallyRadical like that]].''
** This also applies to the recent comics continuities such as IDW. The premise of blocky, boxy 80's characters from a MerchandiseDriven cartoon starring in plot-driven, DarkerAndEdgier teen- and adult- oriented comics is just ''ridiculous''. Nonetheless, the recent comics became popular with the older fans they were targeted to, seemingly providing a small amount of [[WhatDoYouMeanItsNotForKids mainstream justification]] for them to [[WhatDoYouMeanItsForKids be fans of the G1 Transformers]].
** ''Transformers'' seems to be a magnet for this trope. Another example would be the "Bot Shots" line, presumably made to cash in on the popularity of ''TabletopGame/{{Bakugan}}''.
* In a very similar case to the G2 Transformers commercial, for the 2006 Piraka set line, ''Franchise/{{Bionicle}}'' also attempted to promote their sets with a shoddy rap song, as well as forcing the characters into a "gangsta'" setting, complete with the villains lounging around in their fortress which is surrounded with chain fences, sitting on sofas, chewing bubblegum, and doing various other activities that not only had nothing to do with the official story, but clashed something fierce with the image the franchise had built up in the previous years. This was not the first example, though: beginning from '05, just about all of the commercials had various rock songs attached to them, replacing the tribal music. They even crept into the movies, too. But these stood out way less.
** Story-wise, again in a similar fashion to the ''Transformers'' example cited above, [[DarkerAndEdgier the plots took a turn to the exceedingly dark and violent side]], which was to the delight of many fans, but it still gave off the stench of a "Look, older fans, there is gore now, don't leave!" mentality. Especially since at first, these were confined to side-stories that weren't meant to bring in newer fans.
* [[http://i.imgur.com/8Otq3Hq.jpg This version]] of the Magic 8 Ball.
[[/folder]]

[[folder:Video Games]]
* Creator/{{Disney}}'s ''VideoGame/EpicMickey'' [[PlayingWithATrope plays with]] this trope. While it is an attempt by Disney to make WesternAnimation/MickeyMouse relevant again, the people really screaming "We're still relevant, dammit!" are the characters ''in'' the game. The people living in Wasteland have been abandoned and forgotten by those who created them, and some of them want to use Mickey as a means to leave Wasteland and be loved again. Also an inversion in that their efforts to make Mickey as a character relevant again was by ''restoring'' him to how the character was originally portrayed in the [[{{Reconstruction}} early 30's]].
* ''VideoGame/ShadowTheHedgehog'': This game's attempted DarkerAndEdgier image, specifically the inclusion of guns and swearing, could be seen as Sonic Team's attempt to transplant their early [[TheNineties 90's]] MascotWithAttitude into a radically altered video game industry dominated by RatedMForMoney fare like ''Franchise/GrandTheftAuto'' and ''Franchise/{{Halo}}.''
* ''Franchise/{{Pokemon}}'' has used Internet memes as throwaway gags a few times (''[[VIdeoGame/PokemonDiamondAndPearl Diamond and Pearl]]'': "Noob"; "My Pokémon is fight!"; ''[[VideoGame/PokemonXAndY X and Y]]'': "[[WebOriginal/LOLCats I can haz cheezburger, meow?]]"; "Wow! You and your Pokémon's power levels are incredible! They're [[Anime/DragonBallZ over 9000]] for sure!"), although every new pair of games still sells around 10 million copies, so the series is plenty relevant already... you could almost argue that they are mocking this trope by adding in references that already look more dated than the franchise itself.
** The example involving Lolcatz was actually {{lampshade|hanging}}d, with said trainer saying how she sounds like a fool. [[https://docs.google.com/spreadsheet/lv?key=0AnNkMMnM5kHtdGEtVTNTWGtJTlBLZ0JCNmYzRkt3SWc&type=view&gid=0&f=true&colid0=0&filterstr0=Waitress&colid1=1&filterstr1=Catla&sortcolid=-1&sortasc=true See here.]]
[[/folder]]

[[folder:Web Original]]
* ''WebAnimation/HomestarRunner'' satirized this kind of thing in the Strongbad Email ''[[http://www.homestarrunner.com/sbemail164.html looking old]]'', where Strongbad makes an effort to "reconnect with the youth of today":
--> '''Strong Bad:''' Now what I need is an image overhaul. Something to reconnect me with the youth of today. Something that says - "Sup my young parsons, I too am so on the go that I drink my yogurt from a tube".
** They went at it again in their [[http://www.homestarrunner.com/aprilfool10.html 2010 April Fools' Day cartoon]], ''[[XtremeKoolLetterz Xeriouxly Forxe]]'', which soon got [[http://www.homestarrunner.com/main26.html its own version of the homepage]].
-->"Revamped for [[DarkAge the nineties!]]
-->So much more exciting!
-->"Pointy elbows and lots of lightning!
-->[[DarkerAndEdgier Edgy and angry]], so zesty and tangy!"
* Brutally satirized in [=TLG=] Media's "[[http://www.newgrounds.com/portal/view/223809# A New Bunny]]" (very, very {{N|otSafeForWork}}SFW language). It mocks ''Loonatics Unleashed'', mentioned below, as one of the Ur-examples of blatantly trying to make "updated" versions of older characters so that today's kids will like them more. This exchange exemplifies this trope:
-->'''Kid:''' "But I don't like you!"
-->'''Buzzed Bunny:''' "Hell '''YES''' you do!!!"
** Their followup [[http://www.newgrounds.com/portal/view/243842 Another New Bunny]] is about the damage-control Warner tried to do when people rebelled against the plans for Loonatics. That is, to try and update the characters, while keeping them the same at the same time.
* Website/MySpace and its latest ReTool into a "Social Entertainment" website, after being driven DeaderThanDisco by Website/FaceBook. Now everyone gets friend requests from fake celebrity pages, oh joy! They also let Creator/JackBlack "take over" the site in a publicity stunt.
* Website/TheAgonyBooth and the switchover to video recaps as opposed to written ones has came off as this to some. Many feel that they are now just a Website/ThatGuyWithTheGlasses [[FollowTheLeader ripoff]]. It doesn't help that a message pops up when opening one of the old text recaps, begging people to watch their videos.
* In 2014, the social networking site Foursquare announced that they'd ReTool to actively compete with Yelp [[StartXToStopX by becoming a Yelp clone itself]], which meant taking away many distinctive features from their Foursquare app and putting them into another app called Swarm. [[TheyChangedItNowItSucks Many longtime Foursquare users have reacted negatively to this]].
* An aversion/lampshade hanging occurred in [[https://www.youtube.com/watch?v=C8-q7w4aJfw Bane Plays]] [[{{VideoGame/SLENDER}} Slender: The Arrival]], as [[Film/TheDarkKnightRises Bane]] notes how irrelevant the series is. This was the last "Bane Plays" video made.
-->'''Bane:''' People don't care about Bane anymore! People don't care about Slender anymore! It's just not 2012 anymore...
[[/folder]]

[[folder:Western Animation]]
* Creator/{{Disney}} was pretty bad at this in TheEighties -- chiefly, it tried to keep its core characters timely by releasing [[ImageSong albums of original songs]] for said characters after the surprisingly successful ''Mickey Mouse Disco'' in 1979. Follow-ups included ''Mousercise'', ''Splashdance'' (though the ''Flashdance'' connection was only in the title), and ''Totally Minnie''. The last was actually accompanied by [[http://www.youtube.com/watch?v=3b8mYFPlSR8 a very odd television special]] where Minnie, dressed like the young Madonna and accompanied by Music/EltonJohn (who was, by the mid-to-late [[TheEighties Eighties]] enjoying success on the pop charts and {{MTV}}) in what may be the most embarrassing costume he ever wore, taught people to "be hip". Also, WesternAnimation/DonaldDuck [[http://babbletrish.blogspot.com/2009/10/where-disney-was-around-1987.html became a skateboarder]]. And then, after a dry spell, there was the [[SoBadItsGood infamous]] ''[[http://saturdaymorningcentral.com/articles/001.html Mickey Unrapped]]'' album in TheNineties...
** The cartoons on the 90s WesternAnimation/TheDisneyAfternoon block on ABC had the premise of taking old classic characters and updating them in new settings with new clothes and, occasionally, new personalities... usually to reflect what was "in" at the time. Huey, Dewey and Louie got theirs in ''WesternAnimation/QuackPack'', for example, where they aged into hip teenagers. Donald ditched his iconic sailor suit in favor of a Hawaiian shirt, and Daisy Duck became a sassy, assertive woman. WesternAnimation/DonaldDuck (especially in the comics) is often ''the'' go-to character for this trope. With all the fads he's joined, all the different jobs he's had, and all the many, ''many'' things he's been an "expert" on in various stories, Donald is the one classic Disney character who ''can'' pull off TotallyRadical [[TropesAreNotBad and remain perfectly in character at all times]]. Hawaiian-shirted cameraman for a popular TV show? Sure, why not? You ''know'' that next month he'll try to be an astronaut or get hooked on sushi or be an Internet millionaire or whatever.
** ''WesternAnimation/GoofTroop'', as good as it was, is a pretty obvious example of old characters trying to be hip and current for the modern day (Just listen to the [[http://www.youtube.com/watch?v=ts7--zxXXKQ opening theme]]). They updated Goofy and Pete into modern neighbors with pre-teen sons. It was successful enough to spin off into two movies, with the end result of having Max Goof as a new character.
* By far, the most embarrassing attempt to make an older character "cool" to young people was the all-but-forgotten series ''WesternAnimation/YoYogi'' It had a teenaged WesternAnimation/YogiBear dressed in neon pink and green, solving mysteries, and hanging out in Jellystone ''Mall''. Magilla Gorilla was transformed into a rapping snowboarder named Magilla ''Ice'', Dick Dastardly was teenage troublemaker "Dicky D," and certain scenes were designed to be viewed with 3-D glasses, which looked awkward to say the least. Surprisingly, this is the last television series to star Yogi Bear. ''Yo Yogi!'' (along with the rest of NBC's Saturday morning cartoons) failed so badly that Creator/{{NBC}} decided to eighty-six their entire animated lineup in order to create an all-teen block in order to take advantage of ''Series/SavedByTheBell'''s success and, later, expand the ''Today'' show to Saturdays.
** An earlier Creator/HannaBarbera example would be ''WesternAnimation/ThePebblesAndBammBammShow'', which likewise depicted the youngsters from ''WesternAnimation/TheFlintstones'' as '70s-style teenagers (at least they got to grow older).
* The aforementioned ''WesternAnimation/LoonaticsUnleashed'' attempts a DarkerAndEdgier version of the 1930s-1960s ''WesternAnimation/LooneyTunes'' shorts and got a considerable amount of Hatedom and InternetBackdraft as a result.
** Likewise, ''WesternAnimation/BabyLooneyTunes'', but this time it's a LighterAndSofter [[SpinOffBabies version]] where the classic characters (and Lola Bunny) are made into babies and have adventures.
** ''WesternAnimation/TheLooneyTunesShow'' can be considered a somewhat more successful attempt, taking the classic characters (and Lola, of course) and putting them in a sitcom setting.
* ''WesternAnimation/TheSimpsons''
** Some believe the show depends too much on this trope [[LongRunners thanks to being on the air for 20+ years]]. While the show never shied away from pop-culture references in its heyday, it's become increasingly apparent that the writers are taking a page from ''WesternAnimation/SouthPark'' and ''WesternAnimation/FamilyGuy'' in trying to be relevant through using current trends and events as their basis for humor. The long episode production time and the fact that they've [[ItsBeenDone done every sitcom plot they could]] -- including ones that have been done on other shows and recycling the ones they've done before -- is also a contributing factor.
** It often lampshades this by having the Simpson family be the last people in town to get in on a new trend, like when Homer bought his first computer (in 1999) and didn't even know how to start his own Internet company, when Bart complains about being the only kid (in 2009) who doesn't have a cell phone, and Marge in "Marge Gamer" (a 2007 episode) being shunned by her friends for not having an email address and thinking "Googling yourself" is a euphemism for masturbation (as opposed to the common, "looking up your name on the Google search engine"). In fact, in the last example, Lisa compared Marge to Christopher Columbus, in that she "had discovered something millions of people already knew existed."
** The opening to the episode "To Surveil With Love," in which the entire Springfield populace lip syncs to Music/{{Kesha}}'s "[=TiK ToK=]" -- while pretty funny -- was an obvious attempt at pandering to a younger demographic (though this was done as part of a gimmicky stunt called "FOX Rocks" where FOX cobbles up musical moments from their Animation Domination shows, which is why the very serious ''FamilyGuy'' episode "Brian and Stewie" had a clip show of musical moments tacked on it).
** "[[Recap/TheSimpsonsS20E7MypodsAndBoomsticks MyPods and Boomsticks]]" was filled to the brim with jabs at Apple and Creator/SteveJobs ([[BlandNameProduct MAPPLE and Steve Mobs]] in the show) and it was obvious the [[ShallowParody writers weren't very familiar with them]]. This was carried over to the episode where Homer gets a [=MyPad=] and thinks Steve Mobs is contacting him from beyond the grave.
** "The D'oh-cial Network" was worse than "[=MyPods=] and Boomsticks" in its portrayal of Apple. It had loads of references to Facebook (the episode was even a parody of ''Film/TheSocialNetwork'', which would have been fine -- had the episode actually aired around the time that that movie was popular), Twitter, Apple products, and stores that had recently gone out of business as of 2011. It also ended with an {{Anvilicious}} Aesop about not depending on technology. It doesn't help that the scenes ostensibly parodying ''The Social Network'' give little evidence that the writers even saw the movie. That the episode prominently features ''Creep'' by Radiohead, which featured in the trailer but not the actual film, reinforces this impression.
** Another episode lampshaded this with Itchy and Scratchy doing a ''Film/BlackSwan'' parody, with Bart and Lisa commenting on how the parody was considered current at the time it was written.
** "[[Recap/TheSimpsonsS23E22LisaGoesGaga Lisa Goes Gaga]]" (the episode focusing on Music/LadyGaga's guest appearance) -- much like the Ke$ha couch gag from "To Surveil With Love" and all of "The D'oh-cial Network" -- played out like a ''Simpsons''-Lady Gaga crossover fanfiction. It got some decent reviews as seen on Wikipedia (which praised Lady Gaga's voice acting work, but criticized the overall execution of the episode and rehashed a lot of jokes about Lady Gaga that have been done before and done better elsewhere) but also received some backlash from fans.
** A surprisingly quick example comes from the CouchGag to "Gorgeous Grampa" which has the cast do the Harlem Shake (though the Harlem Shake was still fairly popular at the time, but still, when it reruns, who's going to remember the reference?).
** This goes back farther than you'd think. The 302nd episode, Season 14's "[[Recap/TheSimpsonsS14E11BartingOver Barting Over]]" (the episode advertised as the 300th episode where Bart emancipates himself after finding out that he was a commercial star as a child and Homer blew all the money he made), contained a fawning cameo by Tony Hawk and a briefer one by Music/{{Blink 182}}, both of whom were really big at the time (2003) but wouldn't be for very long (especially Blink-182, who broke up in the mid-2000s). Tony Hawk's dialogue in particular may cross over into TotallyRadical. There's also the reason why Homer blew Bart's commercial money: to buy back incriminating photos of him nearly dropping his child over a balcony like Music/MichaelJackson did in late 2002. Originally, Homer was supposed to blow the money on a star in the sky that went supernova, but the writers at the last minute changed it into something more current (which would serve as little more than a pop culture footnote years later).
*** Similar to the blink-182 case mentioned above, Music/FallOutBoy performed the ending theme songs as guests on an episode that aired in 2009 - right after their Folie a Deux album had flopped, shortly before they went on hiatus, and at any rate nowhere close to their 2006-2007 heyday.
** "[[Recap/TheSimpsonsS24E19WhiskeyBusiness Whiskey Business]]" continues the trend with references to the Occupy Wall Street pepper spray cop and the Tupac Shakur hologram ''looooong'' after they left the public mind.
*** The hologram part could be [[SubvertedTrope subverted]] as of now. In May 2014, a year after the episode aired A MichaelJackson hologram performed at the Billboard Music Awards.
** This trope is blatant in season 15's "Co-Dependent's Day" when the family goes to see [[BlandNameProduct Cosmic Wars: Episode I]], and it's a parody of the disappointment of Episode I. It would've been relevant in 1999 or 2000, but this episode was released in 2004. It also creates a CelebrityParadox because Franchise/StarWars has been referenced by name dozens of times.
*** Even more insulting that they already made a direct reference of Episode I by name in the 1999 Treehouse of Horror episode when The Collector grabs his double edged lightsaber.
** They did a parody of the California 2003 recall election...in 2005. It wasn't just a throwaway gag; it was the plot of a whole episode (season 17's "See Homer Run").
** The 2005 episode "Thank God It's Doomsday" features another parody of "Who Let The Dogs Out," a song popular half a decade earlier.
** "Be Still My Cheating Bart" had a subplot where Homer, intending to exercise, buys a treadmill that has streaming video built in. He soon becomes wrapped up in watching episodes of ''Vanished'', a blatant ''Series/{{Lost}}'' parody, keeping notebooks full of clues and plot points from each episode. It was funny, but it would have been transcendently hilarious had the episode not aired in 2012 ... ''three years'' after the ''Lost'' finale, well after the last flame wars over what it meant it had died out online. This was so blatant an example of the trope the writers had to lampshade it ''twice'', with both Lisa and Lenny pointing this out to Homer.
** This started early, with the eighth-season finale, "[[Recap/TheSimpsonsS8E25TheSecretWarOfLisaSimpson The Secret War of Lisa Simpson]]". She decides to apply to the military school Bart's been sent to, which had previously not allowed girls. Anyone watching at the time could see it was clearly inspired by Shannon Faulkner's real-life struggle to be admitted to the Citadel military college in South Carolina ... which had played out two years earlier in real life.
** This trope continues in the episode "Steal This Episode" with a parody of ''Film/TheDarkKnightRises'', which came out almost two years earlier.
** The more recent Treehouse of Horror episodes have begun to feel like this with parodies of ''Film/ParanormalActivity'' (the episode airing five years after the first film was released), ''Avatar'' (two years after the film was released), ''Twilight'' (two years after the first film was released and already parodied to death) and ''28 Days Later'' (seven years after the first film came out and another two years after the release of the sequel, ''28 Weeks Later'')
* ''WesternAnimation/SouthPark'' averts this trope due to the speed at which episodes can be made, including remaking planned episodes on the fly. For example, the quintuplets episode got changed from just about [[CreepyTwins creepy quintuplets]] to being about Elian Gonzales' capture ''just after'' the raid and his return to Cuba.
** The episode "About Last Night" was about the winner of the presidential election ''broadcast the night after the election''. And featuring ''verbatim'' lines from Obama's victory speech, to boot. The sequence was animated ahead of time but the voice acting was done only a couple of hours before airtime. Some of this was also luck - they'd originally wanted to have an alternate episode ready if [=McCain=] won, but decided for the sake of sanity to assume Obama would win - and guessed that if he lost, nobody would notice an episode of South Park in the ensuing frenzy. This same situation happened four years later with the episode "Obama Wins!"
** As you can probably guess, ''South Park'' can be (and has become) so incredibly topical that it possibly ''inverts'' this trope. Just for reference, an episode can be finished in three days (watch the documentary "Six Days to Air," which outlines how a ''South Park'' episode is created). This includes writing, animating, and voicing it.
** The usual prominence of this trope made the timing of the Website/{{Facebook}}-based episode "You Have 0 Friends" especially odd, appearing several years after the site became a journalistic favorite and at least four years since Facebook first allowed members who didn't belong to a school/college. That and the overall tone made [[http://www.avclub.com/articles/you-have-0-friends,39915/ ''The [=AV=] Club'''s reviewer remark]] that the premise was akin to "a 44-year-old suburban dad who just doesn't understand what his kids are up to but knows he doesn't like it". In the DVD commentary, Trey explains that they made the episode because he had been resisting the Facebook fad for years and finally made an account, but felt like he was getting "sucked in" so the episode was based on his experiences with it, rather than trying to be hip and current.
** Also played straight with the timing of the "Princess Kenny" anime spoof from the Black Friday trilogy. It's pretty much a spot-on parody of MagicalGirl and other anime shows that aren't ''Manga/DragonBall'' or ''Anime/{{Pokemon}}'', even down to their {{Anime Theme Song}}s, dialogue in the "original" Japanese rather than a HongKongDub [[AnimationAgeGhetto for kids]], and some obvious {{Moe}} elements for good measure... that was released in ''2013'', years after the anime fandom was at its peak. [[JustifiedTrope Justified]], since most anime fans were teenagers during its popularity peak and are currently adults in ''South Park'''s age demographic; also partly thanks to these adults, the anime fandom is also still going strong, though not quite as much as during the mid-2000s.
* Of late, there has been some nostalgia (mostly of the SoBadItsGood kind) for ''WesternAnimation/TheSuperMarioBrosSuperShow''. More specifically, people remember the cartoon hosted by wrestler Captain Lou, who starred as Mario in live-action framing segments. Almost nobody fondly remembers the "Club Mario" incarnation of the same series. The Captain Lou segments were deemed no longer cool and were swapped out for... [[http://www.youtube.com/watch?v=JhqxE8lsad0 this]].
* ''WesternAnimation/BeavisAndButtHead'''s relaunch is a debatable case of this -- on the one hand, referencing things like ''Literature/{{Twilight}}'' and ''Film/SuperSizeMe'' in 2011 does come off as the writers being late to the party. On the other hand, it's generally done to provide interesting jumping off points for the duo's misadventures. "Werewolves of Highland" is about the concept of VampiresAreSexGods, and the duo ''trying'' to take advantage of that to get chicks. "Supersize Me" has them following in Morgan Spurlock's footsteps (gorging on fast food and filming themselves doing so) in hopes of becoming similarly famous and (again) getting chicks. The commentary segments with music videos and [=MTV=] reality shows are strictly up-to-date humor.
* ''WesternAnimation/KingOfTheHill'': The [=MySpace=]-centric episode when Strickland Propane starts networking with [=MySpace=] to bring in customers -- in 2008, when most onliners had abandoned [=MySpace=] for Facebook and/or Twitter (among other social networks). It's easy to {{misblame|d}} the writers for being so out of date, but [=MySpace=] [[ProductPlacement was owned at the time by News Corp, the parent company]] of Creator/{{FOX}}, which produced and aired ''King Of The Hill''. Still, it works as FridgeBrilliance, since places like Arlen tend to not get into the latest trends in technology until long after they've been established as commonplace.
* The revived ''WesternAnimation/{{Futurama}}'' episodes make many pop culture references to things such as panic over the alleged [[MayanDoomsday 2012 apocalypse]] (which has come, gone, and proven to be a crock), President Obama's allegedly not having a birth certificate ([[http://www.snopes.com/politics/obama/birthers/birthcertificate.asp even though he does]]), and other things from the late 2000s and early 2010s. While it can be stated that ''Futurama'' had a lot of catching up to do satire-wise after being canceled for so long, some fans are worrying that this trope is making the Comedy Central episodes of ''Futurama'' more like the [[SeasonalRot latter-day episodes]] of ''WesternAnimation/TheSimpsons''. Sadly, this may have contributed to its recancellation in 2013. Either that, or it's yet another instance of ''Futurama'' getting ScrewedByTheNetwork.
* The ''WesternAnimation/FamilyGuy'' writers mocking Creator/JimmyFallon for his {{corpsing}} in the episode "[[Recap/FamilyGuyS4E4DontMakeMeOver Don't Make Me Over]]," which aired in June 2005 (right between the end of the 30th season, but a couple months before the start of SNL's 31st season[[note]]2005-2006 season; the season introducing Bill Hader, Andy Samberg, and Kristen Wiig, and the first season to be shown in high-def[[/note]]. Fallon left the show at the end of the 2003-2004 season[[note]]season 29[[/note]]). Sort of justified in that ''WesternAnimation/FamilyGuy'' was still canceled around the time that Fallon was on ''SNL'' and his cracking-up was a thing, but all the jokes about that dried up as soon as he left. Even ''WesternAnimation/TheSimpsons''' TakeThat against Jimmy Fallon (on the season 16 episode "Homer Away from Homer"[[note]]the episode where Flanders moves away after Homer tells everyone that Flanders is housing two college coeds who are filming softcore webcam porn[[/note]]) was timelier than this.
** The episode did acknowledge this by the simple fact that Fallon was ''hosting'' the show, implying he was no longer a regular cast member. The joke was little more than a throw-away at any rate; the actual plot of the episode was more about mocking teen pop stars and how they're overly sexualized.
* Subverted in the ''WesternAnimation/AmericanDad'' episode "Hi Honey, I'm Homeland" where Stan gets brainwashed by some people from the Occupy movement. It's mentioned at the beginning of the episode while Occupy is not in the public eye anymore, the movement still exists.
* ''WesternAnimation/TheFairlyOddparents'' may be falling into this, seeing as one episode was about Timmy wishing for his mom to have a popular Website/YouTube channel, and another was about Timmy wishing for a super-smartphone. At least the latter had a ShoutOut to [[Film/TwoThousandOneASpaceOdyssey HAL]] though.
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