[[quoteright:197:[[ComicBook/ArchieComics http://static.tvtropes.org/pmwiki/pub/images/donttasejughead.jpg]]]]
[[caption-width-right:197:The perils of this trope: [[UnintentionalPeriodPiece how many of you know what the phrase on Jughead's shirt means]]?[[note]]It's a reference to [[http://en.wikipedia.org/wiki/University_of_Florida_Taser_incident an incident in 2007,]] when a student at [[OnlyInFlorida the University of Florida]] was tazed by campus security while trying to ask a question to UsefulNotes/JohnKerry, who was taking part in an open forum.[[/note]]]]

%% This is how the quote formatting is suppose to look: One indent, then dialog, then two indents, then the source. Don't mess with it.
->''"At only a year and a half since the event being referenced, this [see right] is the most current pop-culture reference that ComicBook/ArchieComics have ever made, beating out the same issue's ''Series/AmericanIdol'' joke by a good five years."''
-->-- ''[[http://www.the-isb.com/?p=1223 Chris' Invincible Super-Blog]]''

Suppose you've got yourself a {{Long Runner|s}}. And while your Long Runner hasn't really wavered in popularity, not significantly, you still want to connect with the youth of today. [[TrendAesop Perhaps you'd also like to comment on current pop-culture]] and [[IssueDrift political events]].

Well, you'd better tread carefully or you might sound like you're just screaming, "[[TitleDrop We're Still Relevant, Dammit!]]"

The parent trope of both TotallyRadical and FadSuper, this happens when a series that is gettin' old decides to make an attempt to stay current. Of-the-moment pop-culture references (that usually end up dated by the time the work of fiction makes its premiere) are certainly most common. The writers might also decide to [[NotAsYouKnowThem change a character radically]] or create an "updated" {{Expy}} of an older character. A number of times a character has been made DarkerAndEdgier easily fit the bill. Another popular tactic is to make the character suddenly become a member of a [[SubcultureOfTheWeek newly-emerged subculture]], fandom, or similar group. The result, especially if the writer is not part of said subculture and doesn't do the research, is often laughably embarrassing instead of the bold new direction for which the producers were hoping.

This often heralds the beginning of a DorkAge. Can very often result in an UnintentionalPeriodPiece since "current events" are usually short-lived.

See also PopularityPolynomial, MascotWithAttitude, DiscreditedMeme, FollowTheLeader, TwoDecadesBehind, LongRunnerTechMarchesOn, SocietyMarchesOn, JumpingTheShark, NetworkDecay, MagazineDecay, PrettyFlyForAWhiteGuy, and more than a few [[TheScrappy Scrappies]] and cases of MisaimedMarketing. Contrast GrowingWithTheAudience.

TropesAreTools aside, this is usually a sign of {{bad writing|Index}}, especially if you're a TV or movie writer trying to make your current long-running show more hip or [[TheyChangedItNowItSucks trying to revive a long-dead franchise for a new generation]]. On the other hand, sometimes it works, and, if the alternative is leaving your story looking ''decades'' out-of-date.... The trick is to update the right things, update them the right way, and leave the timeless things that people liked about the franchise in the first place alone.

* ''WereStillRelevantDammit/TheSimpsons''


* [[Series/{{Lost}} Daniel Faraday]] would like to remind you that [[http://www.youtube.com/watch?v=vLhfxI8T2cU Subaru cars are "like punk rock."]] Do not question his logic!
* An ad for the Nissan Cube features icons such as "Add Friends" when someone other than the driver gets in the car, and "Join Group" when the car parks at an area with other people. The car itself is referred to as the "Cube Mobile Device".
* Parodied and deconstructed in a Smokey the Bear PublicServiceAnnouncement. The PSA starts out with him doing a PissTakeRap, but he calls it off midway through because this sort of pandering to the younger demographic just isn't his style.
* In 2012, Chuck E. Cheese's radically redesigned Chuck E. Cheese, giving him a design like something out of ''Film/AlvinAndTheChipmunks'' and making him play the electric guitar as he sings Music/BowlingForSoup songs. [[InternetBackdraft This did not]] [[TheyChangedItNowItSucks get positive reactions]]. In fairness, though, the previous Tony Hawk-wannabe look he'd been sporting for around ''15 years'' didn't scream this trope any less.
* Honey Nut Cheerios has an ad out where they do a Cheerio-themed parody/cover of a song that came out ''twelve years ago'' ("Ride Wit' Me" by Nelly), with random dubstep breakdown. Other commercials include Buzz talking to Grumpy Cat and asking Music/{{Usher}} for tips on being hip.
* Kmart's [[https://www.youtube.com/watch?v=yYTspIT8xjY "giffing out" commercials]] during the 2013 holiday season scream of this. Inhabitants of the Internet are quick to point out that real gifs don't have ''any'' sound as they're simply 256-color image files with animation support. And they're not limited to a single second of animation, either.
* The Progressive advertisements in which Flo turns herself into an ImageMacro smack of some middle-aged marketing executive trying to "get down with" the hip Internet-using early-20s demographic.
* Music/VanillaIce appeared in a Kraft macaroni and cheese [[https://www.youtube.com/watch?v=us0HMWVPv_M commercial]] to advertise the tie-in with the Creator/MichaelBay ''Film/TeenageMutantNinjaTurtles2014'' movie, where he does the "Ninja Rap" he did in ''[[Film/TeenageMutantNinjaTurtlesIITheSecretOfTheOoze Teenage Mutant Ninja Turtles II]]'' way back in 1991. Unlike many of the other examples on here it's a parodic example of this trope, since the ad shows [[SelfDeprecation Ice working as a grocery store stockboy]], and the kid in the commercial isn't nearly as impressed with the rap as his mom is.
* The [[https://vimeo.com/153611668 Satur-Yay-Aaah!!]] (no, that's not a typo) commercials from General Mills absolutely ''reek'' of this, featuring the Advertising/TrixRabbit, Chip the Wolf, Sonny the Cocoa Puffs Bird, [[RememberTheNewGuy a talking orange]] voiced by Creator/KevinMichaelRichardson, a kid voiced by Finn from ''WesternAnimation/AdventureTime'', and...Honey the Honey Drop, who hasn't been in a commercial since TheEighties. The commercials feature, among other things, an extremely sporadic and out-of-place ''Disney/WreckItRalph'' reference, and animation, sets and language that are clearly trying to emulate ''WesternAnimation/RegularShow'' and ''WesternAnimation/AdventureTime'', but in the end, resemble ''WesternAnimation/{{Breadwinners}}'' more than anything.
* Restaurant chain Wendy's had [[https://www.youtube.com/watch?v=GqUxYuT0uj4 this commercial]] for reactions from eating their Jalapeno Fresco Spicy Chicken sandwich. Where the "Memer" turns into an ImageMacro while saying "Like a Boss", the "Selfiers" where one takes a selfie and the [[UpToEleven other takes the selfie]], while the "Behind-The-Timeser" who says "It's the bomb. Raise the roof!" [[{{Hypocrite}} is considered lame.]]
* [[https://www.youtube.com/watch?v=iCPGQg_QQII This promo for]] ''WesternAnimation/SpongeBobSquarePants'' features the titular character checking up on his Instaclam.
** In fact, ''many'' Creator/Nickelodeon TV promos post-2014 or so fall under this with frequent usage and showing off of emojis, texting, memes, and even [[https://www.youtube.com/watch?v=v8O7uI0-eGE references to "Damn Daniel"]]. There could probably be an entire page of this trope done for them.
** [[https://www.youtube.com/watch?v=d6JJAgpky3o This 2016 SpongeBob Promo blatantly uses "Deal With It"]].
** An ad for Nick's [[https://www.youtube.com/watch?v=PkoQj_SItac Saturday Night premieres]] is done in the style of ''VideoGame/PokemonGo''.
** One promo references the "Shooting Stars" meme.
** And of course there's [[https://www.youtube.com/watch?v=3UtPGhoMkXw this]] gem from Nick India featuring characters from ''Animation/MotuPatlu'', ''Gattu Battu'', and ''Ninja Hattori-kun'' learning how to dab, which has achieved Main/MemeticMutation
* The Truth anti-tobacco initiative launched their [[https://www.youtube.com/watch?v=dfeVx_bOzdg "It's a Trap"]] ad in Summer 2015 to prove that they were still relevant to TheNewTens after having been active since the Bush Era. The entire video just consists of [[MemeticMutation popular Internet memes]] springing to life and yelling "[[Film/ReturnOfTheJedi It's a trap!]]" whenever kids consider casually smoking at a party. Note that none of them even say the signature lines that made them funny in the first place; apparently, the producers thought that hearing another (unrelated) meme reference would automatically make the audience laugh.
** And then there's "[[https://www.youtube.com/watch?v=XPS9Op5dhCw Left Swipe Dat]]", featuring many popular [=YouTubers=] and Vine makers singing a song about rejecting people who smoke on Tinder. It's almost painful to watch.
** Truth in general has been reveling in this as of late 2014, because apparently the way to get younger people to stop smoking is to look hip and modern.
* Golden Treasures Lottery came out with an ad for their lottery that starts with the [[http://knowyourmeme.com/memes/double-rainbow double rainbow meme]], featuring a man noticing a double rainbow that goes all the way across the sky, commenting on its beauty, and asking what it means.
* Pop Tarts advertising and packaging occasionally ventures into this. For example, boxes from 2016 feature memes such as "This... is... tarta!" and image macro parodies.
* A series of anti-texting-while-driving [=PSAs=] from Australia, called "Don't Be a Dickhead", fall into this trope. It proclaims that every time you use a mobile phone while driving, gingers (or "[[ItIsPronouncedTroPay gingaz]]") [[https://www.youtube.com/watch?v=OLTCOb0BMus get laid]], [[https://www.youtube.com/watch?v=fGgkV033Sos redheads get wings]], and [[https://www.youtube.com/watch?v=1HWOwLT7S18 emos are born]].[[labelnote:note]]Which, [[FridgeLogic when you think about it]], means you're ''helping'' people by texting and driving, in a way other than removing yourself from the gene pool, anyway.[[/labelnote]]
* A Twix commercial featured a guy trying to hit on a SoapboxSadie type, asking if she'd like to go back to his place and blog about their ideals. One gets the strong impression that the guy who wrote the commercial has no idea what blogging is.
* In TheEighties, Nestle's reinvented the Milky Bar Kid. While the original Milky Bar Kid adverts had been {{Western}} pastiches, with the Kid as TheSheriff protecting a town from black hats with a taste for white chocolate, the new Milky Bar Kid was a CaptainSpaceDefenderOfEarth. The ads more or less worked, but they returned to the classic version later that decade.
* A Goldfish advertisement has the fish take selfies and make fun of "duck facing". And it took place in ''2017'', rather than ''2008-2011'', when it was most popular. Unlike ''WesternAnimation/TheFairlyOddParents'' example (which is still a little late because it was in 2016), commercials aren't usually made months in advance, so they really have no excuse.
** Another Goldfish commercial has a reference to Keyboard Cat (A video uploaded to YouTube in 2007) in ''2018.''
* Domino Pizza's "Food of Squads" advert, first aired around September 2017, features [[TotallyRadical four radically-dressed teenagers going around impressing girls]], which at one point, one of them pulls out and spins two fidget spinners. This wouldn't be so much of a problem had it aired earlier (around May-July 2017, when they were at their peak of popularity), but by September, the trend was already dying off.
* [[https://www.youtube.com/watch?v=7FrbGw8fIWc This Mentos commercial]] has a yeti that randomly decides to dab.

[[folder:Anime and Manga]]
* ''Anime/OsomatsuSan'' both parodies and plays this straight. The series is a sequel to a classic anime called ''Manga/OsomatsuKun'' set ten years after the original. It features a multitude of {{Shout Out}}s to modern day Japanese culture. TropesAreNotBad, as the references are a large portion of the appeal of ''Osomatsu-san'' and is what helped it become popular. In-series, the first episode has the brothers trying to invoke this. They don't think modern day viewers would be interested in 1960s humor so they try to update the series. They end up creating an InNameOnly adaptation where they're [[CastFullOfPrettyBoys extremely attractive]] {{bishonen}}s who are [[SchoolIdol worshipped at their high school]], are in an extremely popular {{Idol Singer}} group, and regularly [[WakeUpGoToSchoolSaveTheWorld save the world]]. The anime has IncestSubtext and harem elements to make it even more popular with anime fans. The brothers are however unable to keep up appearances and revert back to their original forms.
* The radical changes ''Anime/{{Pokemon}}'' went through in the ''Sun/Moon'' series have been seen as a desperate attempt to copy the success of ''Anime/YokaiWatch'', which trounced ''Pokémon'' in Japan throughout the ''XY'' series even after the initial craze died down. The globe-trotting action adventure aspect is gone and replaced with a slice-of-life schooldays premise, there's a ghostly ExpositionFairy as part of the main cast, Ash frequently uses a bracelet with unique properties, and the series has taken [[DenserAndWackier a more comical approach to itself]]... all of which was done first by ''Yo-kai Watch''. Fortunately, the initial furor over the changes has died down, and the series has managed to find its footing with the new rebrand.
** A lot of what the franchise has done in TheNineties outside of Japan seemed to have given it a TotallyRadical feel to it; even going as far as to have 90s pop songs in ''Anime/PokemonTheFirstMovie'' rather than having it be itself like in Japan.
* Done in ''Anime/LupinIIIPart5'', where the CentralTheme of the series is the main characters trying to adapt to modern technology and the internet. The first episode is about Lupin trying to steal cryptocurrency, for instance, and in retaliation the company he stole from, Marco Polo, manages to weaponise social media by effectively crowdsourcing the investigation against Lupin, calling it "The Lupin Game". [[TropesAreTools It works]], because it helps raise the stakes and provide new challenges for Lupin and his gang to overcome. Plus, it ends up serving as something of a {{Reconstruction}}: Lupin can continue being a PhantomThief in a world dominated my camera phones and people being able to report on his location at all times because ''he's that good''.

[[folder:Comic Books]]
* ''ComicBook/ArchieComics'':
** Dear old Jughead Jones has often fallen victim to this trope. ''Archie Comics'' may be made fun of occasionally, but thanks to its cozy look at the bright side of being a teenager, most people tend to view it with warm nostalgic feelings. This makes these attempts to be "hip and happening" ever more bewildering. Everyone, from every generation, knows Jughead as Archie's goofy hamburger-eating [=BFF=] in that ridiculous hat. Well, over the years, he has ''also'' had mercifully brief careers as (get some coffee and a comfortable seat) a beatnik, a hippie, a punk, a disco king, a breakdancer, a time-traveler a la ''Franchise/BackToTheFuture'', a rapper, a paranormal investigator a la ''Series/TheXFiles'', an {{emo teen}}, a {{superhero}}, and so on. At this point Jughead's {{Genre Shift}}ing has almost become a RunningGag. See [[http://www.avclub.com/article/decade-by-decade-with-archie-comics-1549 this useful Onion AV Club article]] for more details.
** The short-lived ''[[http://comicsalliance.com/the-new-archies-are-an-abomination-in-the-sight-of-man/ The New Archies]]'' TV show ([[RecursiveAdaptation and tie-in comic]]) was a TotallyRadical 1980s attempt at SpinoffBabies.
** That brief span ("[[http://joeydevilla.com/wordpress/wp-content/uploads/2005/10/shes_goth_to_have_it.jpg She's Goth to Have It]]") where Betty decides to become a {{goth}}. And not long after, Archie, Reggie, and Veronica follow suit. Though who can hate anything with such a hilarious closing line like [[SoBadItsGood "Yeah! It's totally dismal and excellent!"]]?
** Then there were the "manga-style" Archie stories in the early 2000s.
** "[[http://www.bleedingcool.com/2012/07/23/archie-takes-on-occupy-riverdale-an-exclusive-bleeding-cool-preview/ Occupy Riverdale]]" was a thing.
** Blog/TheComicsCurmudgeon openly suspected that ''Archie'' was so old and tired that it used a computer to come up with daily jokes, and even dubbed it the "Archie Joke-Generating Laugh Unit 3000" or AJGLU 3000. ''Archie'' [[http://joshreads.com/?p=1827 struck back in this comic]], putting Archie in a "No AJGLU 3000" shirt.
** The success of the ''ComicBook/AfterlifeWithArchie'' series, however, stood out as more than just a cash-in on the popular zombie/horror comic trend and proved [[TropesAreNotBad tropes are not necessarily bad]]. The [[ComicBook/ArchieComics2015 2015 reboot]] is also pretty well-received. They were seen as avoiding the pitfalls of this trope, thus updating a series that was stagnating and in dire need of a shake-up.
* In [[UsefulNotes/TheSilverAgeOfComicBooks the Sixties]], ComicBook/JimmyOlsen was frequently used as the spokesman of this trope. He was, at various points, a hippie, ''a Beatle'' (in Ancient Rome, no less!), a wide variety of superheroes, and many other things, most of which fall under the WhatDoYouMeanItWasntMadeOnDrugs[=/=]SoBadItsGood heading. Once again, it's become sort of a RunningGag, focused on at places like ''Website/SuperDickery''.
** The example with the longest ramifications was when the Jimmy Olsen title was written by Creator/JackKirby, who used the craziness to introduce {{ComicBook/Darkseid}} and the [[Comicbook/NewGods Fourth World mythos]] to the wider [[Franchise/TheDCU DC Universe]].
** In the ComicBook/{{New 52}} version of ''Comicbook/{{Earth 2}}'', Jimmy is an Edward Snowden-style "[[TheCracker Hacktivist]]" rather than print journalist, since nobody really reads newspapers anymore.
** The last few decades have seen the whole ''Franchise/{{Superman}}'' mythos tangled in this trope:
*** Superman [[WesternAnimation/SupermanVsTheElite proves he's right]] and a thinly veiled version of ComicBook/TheAuthority is wrong! [[ComicBook/SupermanGrounded Superman walks across the country solving real people's problems]]! Superman quits the ''Daily Planet'' to become a blogger! Superman has a mullet!
* ''Comicbook/{{Manhunter}}'' and ''Comicbook/BlueBeetle'' had storylines dealing with undocumented immigration, both of which were hit by this trope.
* There's a WesternAnimation/MickeyMouse [[http://coa.inducks.org/story.php?c=D+2007-020 comic story]] demonstrating this trope, published in 2008, in which Mickey attempts to join [=MyPlace=] (a [[BlandNameProduct parody]] of ''Website/MySpace'') and finds out somebody is already on there impersonating him. (Unfortunately, this story is not yet available in English.)
* Lampshaded for humour in a 1990s ''ComicBook/{{Catwoman}}'' comic, in which Catwoman comes up against Comicbook/TwoFace -- who is toting as henchmen two ridiculously outdated (even for the time) Goth {{Mooks}}. When the fact that Goths aren't exactly hip anymore is raised, Catwoman snarks that "time moves slower in Arkham".
* Infamously, during Marvel's ''Comicbook/CivilWar'' event, reporter Sally Floyd tore into Captain America, trying to show how out-of-touch he was with modern America by asking, among other things, whether he knew what [=MySpace=] was, who won the last ''American Idol'', or if he'd ever attended a [=NASCAR=] race. Since that comic came out, [=MySpace=] has been largely replaced by other social media, ''American Idol'' first dipped heavily in popularity, then ended, and [=NASCAR=] has gone back to being a largely-regional Southern sport. And that's not counting how hard the book was clearly trying to tap into the ongoing discussions of TheWarOnTerror.
* ''Comicbook/TheBeano'' tried this in 2001 with a character called ''Robbie Rebel'', essentially a more hip, contemporary version of ComicStrip/DennisTheMenaceUK. He was apparently based on Music/RobbieWilliams, and the strip also featured two scantily-clad girls called Music/{{Kylie|Minogue}} and [[Music/SpiceGirls Geri]]. Presumably this was to combat the dated appearance of the other characters (he wore jeans and a t-shirt instead of short trousers and a jersey), but he only lasted a few years.
** In the '90s there was talk of putting Dennis in jeans, but the public backlash against changing his IconicOutfit was so great that they instead ran a story where he not only had jeans but also shades and gelled-back hair, all of which proved hopelessly impractical for menacing, and [[StatusQuoIsGod returned to his original look at the end of the strip]].
** In 2012 Dennis's parents were given a makeover by Gok Wan, so they no longer looked like they were trapped in TheFifties. This seems to have gone over quite well, and is now their standard look. (A later RetCon suggests "trapped in the fifties" Mum and Dad are actually the current Dennis's Dad's parents, but don't think about it too hard.)
* Brazilian comic ''Comicbook/MonicasGang'' engages in this every now and then, since it's been running for 50 years. They even have a "turn our characters into a memeface" contest on their Facebook page!
* The Chilean comic ''ComicBook/{{Condorito}}'' does this: later issues have jokes involving Website/{{Facebook}}, Blackberry phones, and many of the covers made a parody of recent movies.
* Marvel Comics' 10-issue run of ''WesternAnimation/MightyMouse'' concluded with a mysterious figure who used a vacuum to drain all the "hipness" from TV personalities (anthropomorphic animal editions of Pat Sajak, Johnny Carson, et al). The paramedics warn Mighty Mouse not to get too close or he'll lose all ''his'' hipness, and he scoffs, saying he's still relevant. That is, until the official word is that his cartoon show on CBS was canceled. Mighty Mouse eventually wins by drawing in his breath to counter the villain's vacuum. When he tells the paramedics he's as hip as ever, they quip, "Are you sure? The audience said you really [[{{Pun}} sucked!]]"
* The post-relaunch ''ComicBook/{{Batgirl|2011}}'' series has become pretty notorious for this. Some examples:
** A recurring plot point is an app that Gotham's petty criminals use to keep track of Batman's movements.
** Babs' new roommate being a member of "Occupy Gotham".
** The {{retool}} of the book that came about after Creator/GailSimone left the title has Barbara moving to a trendy new neighborhood and becoming a hipster. Like the ''Young Avengers'' example below, the [=ReTool=] also has a greatly expanded focus on social media.
** One story has Batgirl fighting video game-themed villains who are designed to look like Music/DaftPunk and are literally named Co-Op and FTW, all the while making retro video game references. Bleeding Cool described it as Batgirl trying to be ComicBook/ScottPilgrim.
** Livewire has been rebooted so that rather than being a former Creator/HowardStern-style radio personality, she's now a former vlogger.
* Kieron Gillen's ''ComicBook/YoungAvengers'' series has this. The characters seem to be constantly posting to their equivalent of Tumblr for whatever reason, and spewing references that really just sound like Gillen's is trying to ''sound'' young.
* ''ComicBook/{{Inhumanity}}'' has this in the use of Twitter in order to tell us what some people think about the new Inhumans.
** Also, a newly awakened Inhuman, instead of, you know, going to the Avengers or any other superhero, decides to just keep taking photos of herself and posting them to Facebook.
* ''ComicBook/SuskeEnWiske'': From the 1960s the series tried to cash in on trends of the day that have become hopelessly outdated by now:
** Several stories of the late 1960s and early 1970s have the characters encounter hippies and/or delve in on the then current generation gap and the issue of wearing ''long hair''.
** In ''Big Mother'' Suske and Wiske join a reality TV show called ''Big Mother'', which was based on the enormous success of the reality TV series ''Series/BigBrother''.
** In the 2000s- after 60 years of wearing the same clothes- Suske and Wiske received a new hip, modern updated outfit. This created such a backlash that the creators were forced to return to their original clothes.
* ''ComicStrip/{{Nero}}'': As the series went on some stories start to fall into this trope. An example is ''Nerorock'', a story Sleen drew in the 1980s in which Nero starts a successful rock band. Adhemar claims to be a ''rock music'' fan and then names several artists and bands that Sleen clearly just transcribed from a hit parade list, because many of them are from very different musical genres.
* Works of Dennis Hopeless frequently fall victim to this. ''Comicbook/AvengersArena'' drew a lot of snark for shoving Internet-slang words like "hater" and "waifu" into the conversations while completely misusing them. ''Avengers Undercover'' had a character do the "shaky leg" dance and others commenting how cool it is. And then there's his Spider-Woman run, where the main character throws so many references in the first pages alone that [[PoesLaw it almost feels like a parody of writers who are desperate to sound young]]. Even more egregious later in ''ComicBook/AvengersUndercover'', which gave a shout out to ''Manga/AttackOnTitan'' due to the anime's message being focused on {{Determinator}} nature of the protagonists in contradiction to the comic book with its notoriety of UnfortunateImplications on [[ShellShockedVeteran the survivors of Arena]] as turning into villains due to their trauma.
* [[UsefulNotes/TheDarkAgeOfComicBooks The Dark Age of Comics]] was essentially this happening on an ''industry-wide scale''. After the success of dark, violent comics like ''{{ComicBook/Watchmen}}'' and ''ComicBook/TheDarkKnightReturns'', companies became convinced that DarkerAndEdgier was what audiences wanted and glutted the market with comic after comic of edgy anti-heroes who killed criminals left and right. This example backfired so bad it almost caused the entire industry to collapse.
* In 2014, DC had an ''entire month'' of [[http://www.worldofsuperheroes.com/2014/08/dc-selfie-variant-covers/ selfie-themed variant covers]]. Yes really. Even for characters like '''{{Franchise/Batman}}'''.
* Mocked in ''ComicBook/TheSuperiorFoesOfSpiderMan'', where the Looter attempts to revamp himself as a hip and edgy criminal who's packing heat and doesn't take shit from anyone, only to make himself look like a moron.
* The mid-'60s were notorious for this, with comic creators trying to cash-in on the current youth trends and counterculture. A notable example were the ''ComicBook/TeenTitans'', although it was somewhat toned down when Marv Wolfman and Len Wein came on board.
* The 2015 ''Comicbook/BlackCanary'' comic, spinning off from "Batgirl of Burnside" mentioned above, has Dinah as the lead singer of an indie band called Black Canary. However [[TropesAreTools this one is agreed to have worked pretty well]], with many considering it to be a well-executed series.
* Lee Bermejo admitted that ''ComicBook/WeAreRobin'' was launched to try and "modernize" the ComicBook/{{Robin}}[=/=]KidHero concept by turning it into an {{Expy}} of movements like Black Lives Matter and Occupy Wall Street, with heavy usage of social media.
* ''Spidey'' is a SettingUpdate of the original [[UsefulNotes/TheSilverAgeOfComicBooks Silver Age]] ''Comicbook/SpiderMan'' era, with the action now taking place in TheNewTens instead of the 1960s. The first issue has Spider-Man posing with a BoundAndGagged White Rabbit for a photo taken with his [=iPhone=], which he then posts to Instagram.
* ''ComicBook/{{Runaways}}'' suffered a bad case of this when Creator/TerryMoore took over, made all the worse because his ideas of how to appear "hip" included having Molly declare that TV is "like Website/YouTube for old people" and having Xavin impersonate Creator/KevinSmith.
* {{Lampshade|Hanging}}d in ''Comicbook/AvengersStandoff''. When it's revealed that the [[TheCracker super-hacker]] known as the Whisperer is actually [[spoiler: former Silver Age KidSidekick Rick Jones]], he says "We all gotta stay relevant, Sam."
* ''Comicbook/NickSpencersCaptainAmerica'' ran into this with a group of one-shot villains called the Bombshells, a parody of college leftists. While student radicals are nothing new, it's the Bombshells' use of phrases like "safe space," "problematic," and "mainsplain" [[https://www.bleedingcool.com/2017/01/04/marvels-ann-coulter-vs-safe-space-terrorists-todays-captain-america/ that causes them to fall under this trope]].

* In the 1990s the messages on Sweethearts candies were updated to things like "E-mail me".
* In 2014, Love Hearts (UK counterpart to Sweethearts) were updated to such messages as "Tweet me a selfie", "Snapchat me" and "Swipe right".

* Parodied in the ''Comicbook/CaptainCarrotAndHisAmazingZooCrew'' fanfic "[[http://www.5earths.com/humor/earth-c/zoocrew09/ The Sinister Selfies]]". When Earth-C suddenly gets updated from 1986 to 2015, Dr Hoot comes up with an evil plan involving selfies, as well as two memetastic new henchmen who are a doge and a [=LOLcat=].

[[folder:Films -- Animation]]
* ''WesternAnimation/JetsonsTheMovie'' executive producers re-cast Creator/JanetWaldo with Tiffany as Judy Jetson just because she was popular at the time, a move that did not sit right with cast and crew especially when they had already used Janet for the movie and just re-recorded all her lines with Tiffany, to say nothing of the fact that by the time the movie came out Tiffany was declining in popularity. Not only that but the movie is littered with early '90s pop songs.
* ''WesternAnimation/IceAge4ContinentalDrift'' cast Nicki Minaj and Drake as characters just because the studio perceived them as being hip with the kids. It even has the characters dance along to a generic auto-tuned pop song in the end credits. Considering this is the fourth movie of a franchise that began in 2002, these elements can't help but feel like the filmmakers are falling into this.
* Aside from a cringeworthy joke about emojis in one trailer and Flo Rida and Meghan Trainor's contributions to the soundtrack, ''WesternAnimation/ThePeanutsMovie'' largely defies this trope completely. Charles Schulz's estate and family had a large hand in the production and wanted to keep the same timeless feel of the source material, so they made it a point to exclude any pop-culture references or bits of technology that didn't appear in the original comic strip.
* ''WesternAnimation/HeyArnoldTheJungleMovie'' was made [[SequelGap 13 years]] after [[WesternAnimation/HeyArnold the original series]] ended. The show already felt [[UnintentionalPeriodPiece somewhat dated]] in 2004 due to Helga Pataki's father being a wealthy beeper salesmen and beepers were becoming obsolete and being replaced by cellphones. ''The Jungle Movie'' tried to take advantage of TechnologyMarchesOn by showing Rhonda Lloyd using a smartphone and Big Bob Pataki's beeper business being on its last legs. While it seems reasonable at first glance, it comes across as this trope because ''The Jungle Movie'' takes place only about a year after the final episode of ''Hey Arnold!'', so technology would not have advanced ''that'' much in such as short amount of time.
%% Please do not add any examples pertaining to ''The Emoji Movie''. We're Still Relevant Dammit only applies to long runners.

[[folder:Films -- Live-Action]]
* In ''Film/TheNeverEndingStory III'', the inhabitants of [[MagicalLand Fantasia]] undergo considerable change, including spouting contemporary pop-culture references. Bastian updates his hairdo because his sister calls it "un". [[UpToEleven The ultimate]] [[FromBadToWorse depiction]] in the movie, however, has to be Rock Biter taking his son for a bike ride...while singing "Born to be Wild".
* When the [[http://www.youtube.com/watch?v=Z4IoUo_ZJkY trailer]] for the [[Film/TheThreeStooges Three Stooges]] movie was shown to be rife with this, complete with a modern setting, an iPhone, and even the cast of the ''Series/JerseyShore'', many people who hadn't heard anything about the film since Sean Penn was involved (which implied a more serious biography of the Stooges) were, to say the least, surprised. When people hoping these were just [[NeverTrustATrailer gags made for the trailer]] saw it and found out that ''Jersey Shore'' is not only a big part of the film but is also instrumental to the plot, they were '''pissed''', although it does take a bit of the sting out that [[TakeThatScrappy they spend the entirety of their appearance getting the crap knocked out of them by Moe]].
* ''Film/TheAdventuresOfRockyAndBullwinkle'' is so loaded with early '00s pop culture references that it might as well be called "The 2000s, starring Moose and Squirrel."
* ''Film/TheSmurfs'' movie is infamous for trying [[TotallyRadical every]] [[ProductPlacement cheap]] [[PissTakeRap tactic]] [[ReferenceOverdosed in]] the book to try to get the franchise "down with the kids".
* An in-universe example is the whole point of ''Film/TheInternship''. Two salesmen whose careers have been [[TechnologyMarchesOn made obsolete by the digital age]] try to get a coveted internship at Website/{{Google}}.
* Creator/{{Lifetime}}'s 2014 television film ''Film/GrumpyCatsWorstChristmasEver'' is a ''perfect'' (or shall we say, [[IncrediblyLamePun ''purrfect'']]) example of this trope in action.
* While the RaceLift in ''Film/{{Annie 2014}}'' necessitated the SettingUpdate, the constant references to celebrities and memes (like "Boom goes the dynamite!") feel forced and will likely [[UnintentionalPeriodPiece date]] the film in years to come. Parodied on ''Series/SaturdayNightLive'' in a version of "It's a Hard-Knock Life" that mentions the [=iPhone=] 6.
* Some 1950s RedScare films are very much like the gangster films of the '30s, '40s, and '50s. Basically, they just changed "the mob" to "communists" to make the movie seem more topical.
* The Sony leaks revealed that one of the proposed takes to help freshen up the ''Franchise/SpiderMan'' franchise involved having him communicate with citizens via Snapchat and use expressions like "N.B.D." after defeating bad guys. Oh, and there would've been an EDM soundtrack as well.
* Parodied in ''Film/{{Scream 4}}'', where the [[FranchiseZombie sixth]] ''[[ShowWithinAShow Stab]]'' film has the killers harassing a pair of teenage girls through Website/{{Facebook}} along with Ghostface's usual [[EvilPhone creepy phone calls]]. One of the two women watching this film (who are themselves characters in ''Stab 7'') describes it as the attempt of some hack writer to keep the series "hip", to which the other (who's actually [[ObfuscatingStupidity the killer herself]]) [[ComicallyMissingThePoint cluelessly replies]] that nowadays Ghostface would be taunting them through Website/{{Twitter}} instead. A running theme in the rest of the film is how the ''Franchise/{{Scream}}'' series, which was once at the cutting edge with its [[PostModernism post-modern]] take on the horror genre, has become [[UnintentionalPeriodPiece a relic of the time in which it was made]], with commentary on [[TheRemake remakes and reboots]] that try to update the stories of the original films for "modern" audiences.
* Every movie by Creator/SeltzerAndFriedberg focused on contemporary trends that inevitably made the movie look dated a few months after it came out.
* ''Film/BigglesAdventuresInTime'' was a SoBadItsGood attempt to put a modern sci-fi spin on the Literature/{{Biggles}} adventures.
* Parodied with Regina's mother (played by Creator/AmyPoehler) in ''Film/MeanGirls'', overlapping with AmazinglyEmbarrassingParents. She's keen to let Cady know that she's a "cool mom", which apparently means dressing in garish Juicy Couture sweatpants and tracksuits, letting her younger daughter blast trashy RAndB videos in the living room, and [[SpeakingLikeTotallyTeen trying (and failing) to use modern slang]] with her daughter's friends. In hindsight, given [[UnintentionalPeriodPiece how fashion, music, and youth slang have evolved since then]], this only makes her even ''more'' pathetic to modern viewers.
* ''Film/{{Barbershop}}: The Next Cut'' was always going to have a hard time avoiding accusations of this, considering that [[SequelGap it's a 2016 sequel to a movie that came out in 2002]], and the only other ''Barbershop'' sequel came out in ''2004''. But when the movie's ad campaign also heavily advertises a new character played by Music/NickiMinaj, and the trailers namedrop selfies, hashtags, "Safe Spaces", and the election of UsefulNotes/BarackObama, well...
* ''Film/PeterRabbit'' has become [[SnarkBait widely reviled]] for this. The timeless countryside feel of the original stories has been given a SettingUpdate to cram in fart jokes, cultural references and pop music, and even the creators themselves have bragged about it being a "'''contemporary''' comedy with attitude". This was taken UpToEleven by the marketing when [[http://comicbook.com/movies/2018/01/08/peter-rabbit-wonder-woman-logan-parody/ posters were released depicting the characters parodying popular films from the previous year]].
* Zigzagged with ''Film/JumanjiWelcomeToTheJungle''. Upon release of the first trailer, many fans took its premise as this compared to [[Film/{{Jumanji}} the first movie's]] -- four teens get [[TrappedInTVLand sucked into a video game]] versus [[TheGameComeToLife The Board Game Come to Life]]. However, the film itself is largely an aversion, lacking gratuitous pop-culture references, and the video game aspect itself is plot-important, allowing for the FreakyFridayFlip that makes up the backbone of the movie. The film also provides an in-universe example: when Alex sees Jumanji as a board game in the opening, he scoffs, says, "Who plays board games anymore?", and goes back to his video game. That night, Jumanji transforms into a video game console, which he unwittingly plays. Even the Jumanji console looks more like a classic '80s Atari 2600 instead of a more contemporary Playstation.
* A [[DownplayedTrope downplayed]] example, but ''Film/BlackPanther2018'' recieved some ribbing online for making a reference to the [[http://knowyourmeme.com/memes/what-are-those "What are those?"]] WebOriginal/{{Vine}} nearly three years after it was actually viral or relevant. This wouldn't be quite as notable if the Franchise/MarvelCinematicUniverse wasn't usually quite good about being up-to-date with its shoutouts, and the films (with a few exceptions) take place in the year they were released, making it even weirder that an internet-savvy teenage girl like Shuri would still be cracking references to a three-year old meme.

* Literature/BrownsPineRidgeStories: An In-story variation occurs in the tenth chapter. Local merchants in 1965 organize the "[[https://en.wikipedia.org/wiki/McRae,_Georgia McRae]]-Helena Treasure Hunt" because they "got tired of seeing its citizens shopping in Vidalia, Dublin, Douglas". While the treasure hunt does generate interest that creates a short-term surge of economic activity, as history has shown [[DoomedByCanon it was neither to last]] nor any more effective as other examples on this list in revitalizing anything.
* Owing to ValuesDissonance and TechnologyMarchesOn, post-1980s adaptations of the novel ''Literature/CharlieAndTheChocolateFactory'' have dealt with this trope. Compulsive gum-chewer Violet Beauregarde and TV addict Mike Teavee have undergone a great deal of MenaceDecay over the years, so their personalities and habits have to be rethought in order to make them sufficiently obnoxious to warrant IronicHell punishments. The challenge is to make their habits of-the-moment while turning out to be endemic of larger issues that won't date as easily. Both of the following adaptations also take place in {{Retro Universe}}s where styles and technologies of various past eras rub shoulders with those of the present. [[Film/CharlieAndTheChocolateFactory In the 2005 film adaptation]], Mike is a jaded InsufferableGenius obsessed with violent video games as well as TV. Violet is a GoGetterGirl with a StageMom, both of whom are fixated on winning any competition that comes their way. [[Theatre/CharlieAndTheChocolateFactory In the 2013 stage musical]], Mike's obsession with electronics of all kinds is used to keep him occupied so he doesn't cause as much real-world trouble as he otherwise would, as he is an EnfantTerrible whom no adult seems capable of controlling. Violet is a resident of HorribleHollywood whose father has helped parlay her non-talent of gum-chewing into a CashCowFranchise (in the same way that reality show stars and people like Paris Hilton or Kim Kardashian become famous). The GenreRoulette of the songs associates Mike with techno and Violet with kid-friendly rap -- but also disco.
* [[http://i525.photobucket.com/albums/cc334/makzii/12990938_10154176871753783_5627065708669801550_n_zps83edagb4.jpg This]] edition of ''Theatre/{{Macbeth}}'', told entirely [[http://i525.photobucket.com/albums/cc334/makzii/12439346_10154176871748783_4684349759779195133_n_zpszhfe7x3g.jpg with text speak]] [[http://i525.photobucket.com/albums/cc334/makzii/12963473_10154176871743783_8898059012303324166_n_zpst4jng3ee.jpg and emoticons]]. It has such lines as Lady Macbeth saying "Did he RSVP?". [[http://i525.photobucket.com/albums/cc334/makzii/12994550_10154176871758783_974154014973744443_n_zps4isvtwkc.jpg Two more plays were given the same treatment,]] maybe in an attempt to connect to younger readers in a TotallyRadical way, maybe to amuse people who already were fans of the original play, possibly both.
* Creator/AgathaChristie's Literature/HerculePoirot novel ''Third Girl'' attempts to introduce Swinging London youth culture, to somewhat uncomfortable effect.

[[folder:Live Action TV]]
* The [[https://www.youtube.com/watch?v=nuCLwexAc78 opening for season 14]] of ''Series/BarneyAndFriends'' is in a rap style as an attempt to seem modern.
* Creator/BobHope constantly attempted this in the '70s and on. As Series/{{Frasier}} told Niles, "Don't use slang. You sound like Bob Hope when he acts like [[Series/HappyDays The Fonz]]." Creator/LorneMichaels once said that one of the reasons he wanted to do the things ''Series/SaturdayNightLive'' did in its early seasons was the way that, when Bob Hope did sketches on his shows where he pretended to smoke marijuana, he [[PlayingDrunk acted drunk]] afterwards.
* ''[[Series/StarTrekEnterprise Enterprise]]'''s attempts to prove that the franchise was still relevant at the turn of the millennium by allegorizing on the subject of TheWarOnTerror could get heavy-handed at times.
* ''Series/DoctorWho'':
** ''Doctor Who'' sums this trope up with the character of Ace; a clear attempt to be relevant and "with it" for the youth of the day, her "wicked" fashion style and "ace" dialogue was frequently considered either laughable or cringeworthy at the time, never mind later on. The writer reportedly ''tried'' for accuracy, hanging out with real kids to get a sense of who they were and how they acted, but ExecutiveMeddling resulted in actual teenage slang and speaking patterns being tossed out.
** While not as egregious as some other examples, the new ''Doctor Who'' series can suffer from this, too -- numerous celebrity cameos and pop-culture references are scattered across multiple episodes but can leave them feeling very dated in a short space of time.
*** "[[Recap/DoctorWhoS27E2TheEndOfTheWorld The End of the World]]" amusingly used this trope by residents of the distant future referring to Music/BritneySpears' music as "a traditional ballad". [[http://www.youtube.com/watch?v=EBw5tOeXWkY This is not the first time in the show that current pop music was described as "classical".]][[note]]Should the link disappear: [[Recap/DoctorWhoS2E8TheChase the First Doctor, Vicki, Barbara and Ian are watching]] ''Music/TheBeatles,'' which Vicki considers classical music.[[/note]]
*** "[[Recap/DoctorWhoS27E12BadWolf Bad Wolf]]" features pastiches of the reality shows and game shows of 2005. This had a certain RealitySubtext -- these reality shows were what pushed homegrown drama off the air and made producers so sceptical about bringing ''Doctor Who'' back, and now the Doctor is fighting them! -- but also has a faintly desperate air, as if by dropping the Doctor into a world based on the current TV landscape he'll begin to belong there after all these years.
*** Music/TheBeatles, or the "Bee-attles" comes up again as classical music in the new series episode "[[Recap/DoctorWhoS29E742 42]]". This was a CallBack to the same joke being made by a character from the future during the Hartnell Era, when the Beatles were ''still around.''
*** "[[Recap/DoctorWhoS29E2TheShakespeareCode The Shakespeare Code]]" had a few ''Literature/HarryPotter'' references, including one to the final book which came out the same month the episode aired, and "Expelliarmus!" turns out to be key to defeating the MonsterOfTheWeek (admittedly this was because the preceding word was hard to rhyme).
*** "[[Recap/DoctorWhoS30E17E18TheEndOfTime The End of Time]]" made a few {{Anvilicious}} nods towards UsefulNotes/BarackObama's proposed economic reform.
*** When the Master returned in the new series, he was updated into a [[PopCulturedBadass murderous pop culture junkie.]] He is shown watching an episode of ''Series/{{Teletubbies}}'' (supposedly a ShoutOut to the original series where he watches an episode of ''WesternAnimation/TheClangers'') and has pop music played when he releases the Toclafane to decimate the Earth's population ("Voodoo Child", by Rogue Traders) and at the start of Series 3's finale whilst he is wheeling the Doctor around on a wheelchair ("I Can't Decide" by the Scissor Sisters). However, this falls more into SoundtrackDissonance territory just to show how much of a maniac the Master is.
*** Amusingly used in "[[Recap/DoctorWhoS33E8ColdWar Cold War]]", set in the titular war during the eighties on a Russian nuclear sub. Soviet Professor Grisenko is a fan of British Europop, listening to [[Music/DuranDuran "Hungry Like the Wolf"]] on a Walkman. When he learns the Eleventh Doctor and Clara Oswald are from the future, he asks for details about the fate of something important to him. At first, it looks like he wants to know about major events yet to come concerning the Cold War's outcome- which could derail history given the right answer in the wrong place and wrong time, should someone wish to alter its course. He simply wants to know if Music/{{Ultravox}} broke up by 2013[[note]]it would be hard to answer it with a simple yes or no, because while they dissolved in 1986, they also made a reunion album in 2012[[/note]].
* The final season of ''Series/TheBradyBunch'' was like this at times. In the wake of the runaway success of ''Series/AllInTheFamily''[[note]]which was also on Saturday nights[[/note]], ''The Brady Bunch'' had an episode that didn't involve the Bradys at all, in which a white family adopted a black and an Asian kid. (A bigoted neighbor in the episode is expressly compared to Archie Bunker.) "Kelly's Kids," the episode in question, was a PoorlyDisguisedPilot which didn't sell -- not at the time, anyway; Creator/SherwoodSchwartz eventually succeeded in selling the concept as ''Together We Stand''. [[http://www.tvobscurities.com/articles/togetherwestand/ See this article for more details.]]
* An episode of ''Series/PowerRangersDinoThunder'', where Ethan and Devin are playing a painfully bad {{Expy}} of ''TabletopGame/YuGiOh'', screams of this trope.
* The episode of ''Series/{{Today}}'' where they did the Harlem Shake (and managed to temporarily kill the meme) for Valentine's Day screamed this.
* ''Series/LawAndOrderSpecialVictimsUnit'' does this ''a lot'', in part because of how heavily the show relies on RippedFromTheHeadlines:
** One episode featured a young female hacker branding several men who'd raped her, clearly riding the success of the ''[[Literature/TheMillenniumTrilogy Swedish Millennium Trilogy]].''
** "Intimidation Game" was an episode written about video games in journalism, clearly jumping onto the bandwagon of a then-fairly recent scandal. Rather unsurprisingly, ''both'' sides of the debate wound up hating it, which is all we'll say about the subject.
* ''Series/{{Psych}}'' also tried to jump on the Swedish thriller bandwagon with an episode in which Shawn and the SBPD chase after a young Swedish woman with supposedly serious daddy issues.
* Ever since Dr. Santino moved to V3 on ''Series/NecessaryRoughness'', annoying instances of this trope have popped up, usually in the form of her boss name-dropping his supposed celebrity friends. The sad thing is, the show was actually ahead of the curve several months earlier, when it had a story arc about a fictional football player coming out as gay -- several months before real-life basketball player Jason Collins did.
* ''Series/GregTheBunny'' had an in-universe example. Gil asks Jimmy how they can update "Sweetknuckle Junction" for a more modern audience. The result includes changing Count Blah into a rapper named Count A'ight (which he repeated mispronounces as ah-ig-it), sexing up Dottie, and painting Junction Jack silver, suspending him from the rafters, and renaming him Cybo-Jack. ("It's finally happened. They made me into a puppet.") They also add a strobe light effect which ends up giving the kids in the focus group seizures, resulting in them abandoning the retool.
* The ''Series/{{Glee}}'' coverings of Rebecca Black's "Music/{{Friday}}" and especially Music/{{PSY}}'s "Gangnam Style" were met with [[BrokenBase a lot of ridicule.]]
* MTV's famed reality shows, ''Series/TheRealWorld'' and ''Series/RoadRules'' (before the latter was canceled) have dealt with this, namely trying to catch up when later shows were able to come through the door they opened and were able to take it even further. ''The Real World'' started with average people generally acting somewhat normally (at least as normal as they could under the circumstances). However, after seeing the popularity of trashy shows that reveled in their drunken debauchery like ''The Bachelor,'' they started hiring model-ready cast members and generally turned up the sex, violence and drama. ''Road Rules,'' on the other hand, started out much more like ''Real World'' on an RV, with the challenges supposed to be rather sedate team-building exercises . However, once more extreme reality competitions such as ''Fear Factor'' came along, the challenges became much more extreme and gross-out.
* Disney's ''Series/AdventuresInWonderland'' has traces of this: the White Rabbit travels via roller skates (a popular fad in the '90s), and the Tweedle brothers are reimagined as hip-hop dancing rappers (complete with MC Hammer-esque outfits). It's odd considering that Disney was essentially trying to prove that a book written in the ''1860s''--or, at least, its hold on the intellectual property--was still relevant.
* The sixth season of ''Series/CameraCafe'' which came out in 2017, five years after the end of the previous one, and [[ChannelHop was brought]] to the second channel of Italian state television, reeks of this trope. The company [[ChinaTakesOverTheWorld has been sold to the Chinese]], the episodes reference often apps, social networks, new technologies and fads like the "mannequin challenge", there's talks of immigrants like one of their new co-workers, however despite all this the episodes still go on about the same way as always. Some say that it's meant to show how office life never really changes, others say that for that reason such specific references aren't needed and will one day turn the most recent episodes into an UnintentionalPeriodPiece.
* ''Series/MysteryScienceTheater3000'' does this intentionally in one of the earlier episodes. Dr. Forrester and TV's Frank stage a re-enactment of the "Battle of the Sexes" tennis match between Bobby Riggs and Billie Jean King. Why? In Dr. Forrester's own words, "Because we pride ourselves on being current and topical." (The episode was filmed in the early 1990s - the tennis match in question had taken place roughly twenty years earlier.)

* ''Magazine/{{Cracked}}'' (which was a print magazine until it went online in 2007), despite usually being pretty good about avoiding this trope, would occasionally stumble into it. One of the worst examples was in 1995, when they attempted to parody some of the new video games that summer and came up with something called ''NBA Gam'' -- "the slammin'est, gammin'est game of them all!" (Groan.) The joke was that it was basically ''NBA Jam'', but with the teams' ''cheerleaders'' playing, and the "cover image" showed screaming bimbos in shorts and tank tops hurling each other through the air (the cartoonist apparently having confused basketball with wrestling). In addition to the obvious ValuesDissonance of the premise [[CatFight ("Look at these girls elbowing and shoving each other! They think they're guys! Ha, ha!")]], the pun was an obvious reference to "gams," the early 20th-century slang word for women's legs (itself derived from the French word ''jambes'', meaning....well....[[ShapedLikeItself "legs"]]); problem was, that word had been outdated for nearly two generations by the time ''Cracked'' used it (and worse, most kids who were reading probably just assumed they had misspelled the word "game," thus nearly ruining the joke). In any case, the joke became [[DiscreditedTrope discredited]] the very next year, when [[SocietyMarchesOn female basketball players launched their own version of the NBA]].

* Plenty of ProgressiveRock supergroups of TheSeventies, faced with [[AccentuateTheNegative negative press]] over their "irrelevance" in the [[ThreeChordsAndTheTruth age of punk rock/new wave]], sported EightiesHair, streamlined their images and musical styles, made hip music videos, and added high-tech synths to their sound in an attempt to keep up with the times. Some failed (Music/GentleGiant, Music/JethroTull, Music/EmersonLakeAndPalmer, Music/{{Kansas}}), and some succeeded (Music/{{Yes}}, Music/{{Genesis}}, Music/{{Rush}}, Music/KingCrimson). Either way, the bands' [[BrokenBase earlier fans]] tended to [[ItsPopularNowItSucks revolt against the new sounds and styles]].
** In fairness to Rush, their movement away from prog and their incorporation of keyboards was more gradual and natural than most bands, and a number of fan-favorite songs were released during their '80s Synth period. There's no defending their cheesy '80s haircuts and clothes though.
** For the same reason, Music/{{KISS}} ditched their trademark facepaint and costumes in the '80s for a glam look. They've since gone back to their classic style with the album ''Psycho Circus''.
** Witness, also, Music/CheapTrick's attempts, at least since their late '70s heyday ended, to update their look, sound and style to fit the times. Heavy synths in the mid-'80s (which gave them [[BlackSheepHit their only #1 hit]], "The Flame"), a more AOR/pop-metal sound by 1988-93, then more grunge- and alternative-influenced work in TheNineties, while groups with a clear lineage to their early work gained success. They've been making inroads into their more influential, early, power-pop sound more recently.
** This trope, in fact, was the entire reason Music/ThePolice existed. Stewart Copeland, who had been a drummer for the popular prog-rock combo Curved Air, saw the success that punk groups like the Music/SexPistols and Music/TheClash were having, and recruited Sting (out of a small-time jazz combo called Last Exit) and Henri Padovani (who was soon ditched in favor of Andy Summers, himself a member of The Animals and Zoot Money's Big Roll Band from the '60s) to make reggae-tinged punk and hopefully catch some of the punk scene's success. The rest is history.
** The two major Music/PinkFloyd-related releases of 1987, the official band's ''A Momentary Lapse Of Reason'' [[note]]AMLOR was, in its defense, recorded tentatively by David Gilmour at his houseboat studio, under great duress, with help from producer Bob Ezrin, keyboardist Jon Carin and various studio musicians, with minimum input by drummer Nick Mason or keyboardist Richard Wright, in the middle of a bitter legal battle with Waters over the right to the Pink Floyd name, and was either meant to be a Pink Floyd release or Gilmour solo album depending on the lawsuit's outcome[[/note]] and Music/RogerWaters' ''Radio KAOS'' (along with David Gilmour's 1984 solo album, ''About Face'') are awash in then-state-of-the-art synthesizers and drum machine programming, reverberant drums, late-1980s studio techniques, etc. in an attempt to modernize their sound. Though ''AMLOR'' and, to a minor degree, ''KAOS'', gained radio airplay and Top 40 success, the sounds or both albums, Waters' effort especially, sound tied to their times. Late 2014's "The Endless River" was released to mixed critical reviews, and did not contain three-fifths of the founding members. It disappointed many longtime fans by being ambient and repetitive.
* ChristianRock band Petra continuously changed their image and sound during TheEighties based on what was popular, with varying results. Their most successful case was an entirely accidental one -- the untimely departure of lead singer Greg Volz (who sounds a lot like Steve Walsh from Kansas) in the mid-'80s forced them to bring in John Schlitt (who sounds like every HairMetal lead singer ever), which led to the peak of their career and their most famous material. TheNineties, on the other hand, were their DorkAge, as they attempted to find footing in the age of {{grunge}} and [[AlternativeRock alt-rock]] while still retaining Schlitt on lead ''and'' trying to garner airplay on contemporary Christian radio. Eventually, they released one last classic-rock album to [[PanderingToTheBase appease the long-time fans]] and then folded. They have since reunited with their 40th anniversary album released in 2013.
* Music/{{Metallica}} preemptively pulled this trope between the albums ''Load'' and ''St. Anger''; during that time period, they tried to adapt to the rising AlternativeMetal trends by changing their sound, [[ImportantHaircut hair]] and logo. After the... erm... "not so well-received" album ''St. Anger'', they finally returned to their trademark thrash sound that we all know and love on ''[[RescuedFromTheScrappyHeap Death Magnetic]]''.
* Music/HerbieHancock spent most of the seventies and eighties jumping from genre to genre. He tried fusion, disco, funk and electronica, [[NeoclassicalPunkZydecoRockabilly sometimes combining several of these]].
* In 1981, Music/VillagePeople, those 1970s disco icons, tried to adapt to a new decade by discarding their [[ManlyGay macho gay]] look and adopting a New Romantic one. The result was [[http://upload.wikimedia.org/wikipedia/en/c/c2/Villagepeople_renaissance.jpg less than convincing]].
* Music/EltonJohn has stayed (or tried to stay) contemporary for many decades, with mixed results. He dabbled with Philadelphia soul with "Philadelphia Freedom", disco on ''Victim Of Love'', new wave and synth-pop on parts of ''The Fox'' and ''Jump Up!'', experimented heavily with contemporary synthesizers and drum machines in TheEighties and TheNineties (especially 1985-1993), planned to record a HipHop album with Music/{{Eminem}}'s producers before Proof's death, and returned to basics with ''Songs From The West Coast'' after hearing the AlternativeCountry of Music/RyanAdams in 2001. Part of the trend may have been aggravated by Elton's SignatureStyle of singer-songwriter Piano Pop, which was rarely fashionable in rock in the first place.
* Music/{{Korn}}'s announcement that their album ''The Path of Totality'' would consist of a blend of their traditional sound and [[{{Dubstep}} brostep]] rather smacked of this trope.
* Music/CarlosSantana has done this multiple times over the years, teaming up with the likes of Music/RobThomas for "Smooth" in 1999 and [[Music/{{Nickelback}} Chad Kroeger]] for "Into the Night" in 2007. However, his timeless "psychedelic Latin jazz" sound has never gone away, either.
* Music/{{U2}}'s announcement that their next album(s) would be variously produced by Danger Mouse, will.i.am, and David Guetta sounds suspiciously like this trope. It wouldn't be the first time either, since they did record ''Achtung Baby'', one of the most successful albums specifically designed to make a band relevant once again.
** ''Songs Of Innocence'' quite literally invoked this trope, as the album was self-downloaded onto nearly every iTunes account upon release. Bono later confessed that this was done out of fear that the band would lose relevance, especially after their prior album (''No Line On The Horizon'') "underperformed" commercially.
* Music/{{REM}} spent most of their career trying to avert being part of any trend, but they still managed to have rappers on both 1991's "Radio Song" and 2004's "The Outsiders". On both occasions it does work with the music, but it was OutOfCharacter for them. The former has dated because the rap style is in the '80s rap style, but the latter hasn't due to being more influenced by jazz rap. On the other hand, "The Outsiders" was on ''Around the Sun'', from a period that [[CreatorBacklash even the band themselves consider a]] DorkAge.
* During TheEighties, when disco was, well, DeaderThanDisco, Music/TheBeeGees tried to reinvent themselves (again) with pop ballads. But everyone associated them with disco, so the ReTool didn't work. (It had a decade earlier, when they went from a band not unlike Music/TheBeatles to a disco group, but didn't work this time.) Only in the United States though. In England, their Eighties and Nineties output was well-received. (Even in America, international hits from their latter-year albums are featured heavily.)
* The Bee Gees' Robin Gibb tried a solo comeback in 2003 with ''Magnet'', nearly 20 years after his last solo album. Unfortunately, Robin -- a mid-50s Englishman -- tried his hardest to sound as relevant as the young pop stars of the day, including attempts at hip hop and lyrics about getting his 'freak on.' The album was a massive flop, and ended up being one of the most embarrassing items in the history of the Bee Gees. (The fact that he followed it up with one of the worst live albums in history didn't help.)
* Music/TheRollingStones' 1978 album ''Music/SomeGirls'' was a very deliberate response to critics who had dismissed them as outdated in the face of PunkRock and disco. It paid off big time, and the Stones pointed out that numerous punk rockers had grown up listening to them. It's also helped that they've absorbed many different music styles over the years, while still retaining their core blues-rock sound.
* Music/DavidBowie:
** Bowie determined his ''Music/LetsDance'' sound and persona based on [[MoneyDearBoy what he expected would make him a huge amount of money]], hopping on the NewWaveMusic trend with enthusiasm. The album is excellent stuff and sold more than anything else he did, as well as providing an accessible [[GatewaySeries Gateway Persona]] to [[ArchiveBinge the rest of his catalogue]], earning him tons of money from sales of his weirder older albums too. This commercial success and cultural relevance was absolutely unprecedented, and Bowie, who had been struggling under a nasty contract at his last label, decided to ignore his instincts and stick with the pop persona. This gave him writer's block, [[DorkAge and it shows.]] ''Music/{{Tonight}}'' and ''Music/NeverLetMeDown'', his two succeeding '80s pop albums, are more of the same trend-riding without the level of quality and novelty of ''Let's Dance'', leading to his core fanbase feeling like he'd sold out and the mainstream music public ignoring them (though both albums sold quite well regardless). Most of the music from this period which is still listened to are his movie soundtrack tie-in singles (which tended to reflect the tone and setting of the movies they were written for rather than ride trends obsessively) and the tracks "Loving the Alien" and "Time Will Crawl" (which were the only songs from ''Tonight'' and ''Never Let Me Down'' that retained the artistic, socially-conscious leanings of much of his earlier work).
** Bowie's "Tin Machine" era, considered another DorkAge ''right after'' his 80's Dork Age, is probably his most complete example. More so than any other Bowie era (save perhaps for his fumbling pre-fame records), it felt like an aesthetic decided by what he felt the prevailing trend for music was going to be, and he wasn't even wrong -- the trouble was that he ended up [[RevisitingTheRoots going back to a strain of '70s rock]] [[DeadUnicornTrope he'd never played a lot of in the '70s]] instead of creating something genuinely new, and then didn't do that particularly well. It wasn't a fundamentally bad idea for Bowie to look to the American AlternativeRock scene and look at the guitar trend gathering momentum, or for him to start making raw rock music just at the point when the slick and synthy '80s R&B-pop that dominated the charts before then was ''really'' beginning to turn listeners' stomachs. Unfortunately, what he ended up with was a load of dated-sounding pub-rock with stupid lyrics, just going to show that even creators as savvy and inventive as Bowie can get burned by this trope. The {{Grunge}} movement would appear a couple of years later to do the same sort of thing Bowie had been expecting would happen, but also showing just how clueless Bowie's attempt at inventing it was.
** Despite his notorious penchant for the NewSoundAlbum, Bowie largely stayed ahead of the curves that come along in music and avoided accusations of trend-jumping, owing in part to both his strong CreatorThumbprint as a lyricist and his compelling stage presence. Of course, that's not to say he wasn't completely immune outside of his 1984-1992 slump -- he was mocked quite heavily in the British music press over 1997's ''Earthling'': an intelligent drum 'n' bass-heavy album written by an artist who had just turned 50 years old ''screamed'' this trope (though it has since been partly VindicatedByHistory).
* Music/MichaelJackson, according to producer Quincy Jones, didn't think rap music would catch on back in TheEighties. He still tried to cultivate an edgier, tough "street image" with 1987's ''Music/{{Bad}}'', specifically with the title song's music video (in which he plays a reformed gang member), but while the album sold well and garnered five #1 singles, his look and attitude were roundly mocked. He struggled with this trope for the rest of his career. 1991's ''Music/{{Dangerous}}'' tried to update his sound with new jack swing, hip-hop, and rap stylings via hiring big-name producers and featuring guest spots from Heavy D, Wreckx-n-Effect, and [[Music/GunsNRoses Slash]], and the music videos featured trendy celebrities such as Macaulay Culkin, Iman, Creator/EddieMurphy, Magic Johnson, Naomi Campbell, UsefulNotes/MichaelJordan, and even [[WesternAnimation/TheSimpsons Bart and Homer Simpson]] (which also explains that ''Simpsons'' episode where Jackson -- under the name John Jay Smith -- plays [[CelebrityParadox a mental patient who thinks he's Michael Jackson]]). Ten years later, David Browne commented in his ''Entertainment Weekly'' review of ''Invincible'' that Jackson "appears to be so lacking in confidence that he's top-loaded the album with every conceivable collaborator he could call, from Music/CarlosSantana and Babyface for the oldsters to Rodney Jerkins and rapper Fats for the kids."
* Lampshaded in the 1980 Music/BillyJoel song "It's Still Rock and Roll to Me." In keeping with the emerging punk and [[NewWaveMusic New Wave]] trends, the song and its album ''Glass Houses'' were noticeably more forceful than a lot of his other works, while the lyrics take a cynical view of a [[ExecutiveMeddling music executive urging a musician to change his image for a younger audience]].
** He also seemed to fall victim to this with his 1986 album, ''The Bridge'', incorporating SynthPop and [[NewWaveMusic New Wave]] influences, along with a duet with Music/CyndiLauper on "Code of Silence".
* Parodied by Weird Al Yankovic with "It's Still Billy Joel To Me."
* Music/MCHammer in the early '90s showed how fast this can happen. At the beginning of the decade, he was ''the'' face of rap. Perhaps boasting that "U Can't Touch This" stuck harder than he thought, because by the mid-'90s the DarkerAndEdgier GangstaRap was flourishing, and quite a few of its stars made no bones about how much they despised Hammer, his big bouncy pants and his dance- and party-oriented sound. After 2 years between albums[[note]]An eternity in hip hop[[/note]], he came back with ''The Funky Headhunter'', exchanging the pants for a watch cap, cussing a little bit, rapping about tough times on the street and generally trying to show how gangsta he was, too. His fans didn't desert him—the record still sold well—but the gangsta fans weren't impressed, and so began his slow slide, as chronicled on ''BehindTheMusic'', toward losing the multimillion-dollar house he'd built in the Oakland hills and all the other money he'd made.
* A famous early example within the music industry isn't so much a performer as a ''label''—CBS Records' infamous late 1960s "[[http://amalgamatednervoussystems.com/post/50147365936/babylonfalling-the-man-cant-bust-our-music The Man Can't Bust Our Music]]" and "The Revolutionaries are on CBS" ad campaigns intended to show how different things were at CBS (later Columbia; now Sony) from the days when rock-hating Mitch Miller had passed on both the Beatles and Elvis.
* Music/{{Slayer}}, for about a decade, was a major victim of this trope. To put it simply: the band tried to "modernize" their sound in 1998 with the NuMetal-influenced "Diabolus In Musica." After that album's rather [[BrokenBase lukewarm critical and commercial success]] and (more importantly) numerous accusations of being unable to compete with the countless bands that they had influenced in terms of brutality, the band tried to WinBACKTheCrowd with 2001's "God Hates Us All." An album with an [[ClusterFBomb unusual amount of swearing for a Slayer record]] and some other very obvious shock tactics (such as a picture of the Holy Bible with nails and the Slayer logo burned onto it). Unfortunately, the only thing people found even remotely shocking about the record was something completely unintended: it was released on ''September 11, 2001.'' After realizing they were trying way too hard to remain relevant in the extreme metal scene they ironically helped to create, the band slowly moved away from the NuMetal influences and shock tactics of those two albums with 2006's ''Christ Illusion''. And then, in 2009, they released ''World Painted Blood'', an album many consider to be their best and most genuine since the early '90s. They still play material off of ''GHUA'' here and there, but ''Diabolus'' has been entirely disowned by the band and is viewed as an embarrassing footnote in their history and a particularly misguided attempt to keep up with the times.
* Music/FiveIronFrenzy broke up in 2003, then reunited about a decade later to record a new album, ''Engine of a Million Plots''. Rather than changing their style to fit the times (''Engine'' still sounds like the last albums FIF put out pre-breakup) they wrote a song to joke about how out-of-touch they were. The song in question is "Battle Dancing Unicorns With Glitter", where they reference trends in the most awkward way possible ("12 o'clock! Party rock! We're hip hopping and we can't quite stop!"), aggressively insist that their awesomeness is beyond dispute, and admit in the bridge that "We're fighting just to stay relevant."
* To certain pop fans Music/ChristinaAguilera doing two consecutive electropop albums in 3 years. Very few people outside her most diehard fans backed it. ''Bionic'' got mass promo for 4 or 5 months straight and then was disowned, as was ''Lotus''.
* Music/{{Rush}} fell victim to this in the eyes of [[VocalMinority certain subsets of fans]] after ''Music/MovingPictures'', which [[ToughActToFollow just also happened to be generally regarded as the peak of their career]]. Though their initial foray into popular '80s synth technology, ''Signals'', was well-received, the drastically slicker and more melodramatic sounds they utilized on the following three releases gave a strong impression of the band conforming to the style of Top 40 pop music at the time. Even when they ditched the emphasis on synthesizers at the end of the decade, they placed a heavy emphasis on funk and other "urban" influences (most infamously the rap breakdown in "Roll the Bones") for their singles—at a time when many other popular acts were doing the same thing. And it ''definitely'' didn't help when they went for a DarkerAndEdgier sound rooted in heavy guitar distortion when ''[[{{Grunge}} that]]'' sort of thing became the popular music norm ("Stick it Out" and "Driven" are especially obvious genre emulation grabs). It would be the release of ''Vapor Trails'' that finally marked the end of the band's two decade-long trend-following focus.
* Some of Music/{{Madonna}}'s output during the new millennium smacks of this trope. While she was always known for reinventing her image, her last couple albums (especially ''[=MDNA=]'') have been heavily criticized for pandering to modern-day trends without really doing anything new or unique. It also doesn't help that she's still trying too hard to be MsFanservice in her fifties.
* Music/SmashMouth's 2012 album ''Magic'' has a song called "Justin Bieber". This is [[JustifiedTrope justified]] by the fact that the song is about the narrator pondering things that have went out or should go out of style, such as ''Series/{{Glee}}'' covering "everything except a song of mine"--which becomes HilariousInHindsight with the show ending in 2015. On the other hand, it does not seem very timely to have J. Dash (maker of "Wop") appear twice as a guest. Also, their 2016 single "Love is a Soldier" reeks of this even more, as the band tries out [=EDM=] to...mixed results.
* Music/{{Megadeth}}'s 2001 album ''The World Needs a Hero'' is a textbook example of this trope. After unsuccessfully trying to appeal to pop/alternative music fans with 1999's ''Risk'', [=TWNAH=] was hyped as a [[WinBackTheCrowd return to the thrash metal stylings the band became famous for.]] While it at least delivered on the promise of being heavier than Risk, it ended up sounding like a bland and tired version of their mid-'90s heavy metal rather than the amazing thrash metal of albums like ''Rust In Peace''. The album's biggest indicator of the band's desperation, however, came from its inclusion of a vastly inferior sequel to their SignatureSong "Hangar 18" called "Return To Hangar." Fortunately, the band more-or-less had their true WinBackTheCrowd moment after frontman Dave Mustaine's TenMinuteRetirement with 2004's ''The System Has Failed''.
* Music/RascalFlatts' 2015 album ''Rewind'' smacks of this: the title track contains a Music/GeorgeStrait name-drop on the heels of his highly-publicized final tour; "Payback" has a hard-rock sound atypical of the band, with street slang in its lyrics and a mention of Instagram; and "I Like the Sound of That" was written by Music/MeghanTrainor and name-drops Music/JustinTimberlake.
* Music/{{Aerosmith}} frontman Steven Tyler made forays into CountryMusic in TheNewTens. While his first country release, "Love Is Your Name", averted this, his second, "Red, White & You", falls firmly into this. The song is an absolutely awkward mishmash of "bro-country" tropes that Music/FloridaGeorgiaLine has already beaten to death (hot girls, trucks, America, name-drops of popular artists) while also shoehorning in some laughably jingoistic lyrics that even Music/TobyKeith would shake his head at ("All the bad girls rockin' those cut off jeans, and good old boys driving Big Machines / And you can kiss my ass, can't help but say, it's good to be Born in the USA").
* Mark Chesnutt did this in his 2004 single "I'm a Saint", which contains the line "I know Music/{{Justin|Timberlake}} sings lead for Music/{{NSYNC}}, so my kids think I'm cool", even though the band in question had been disbanded for a couple years at this point. It really sticks out in his discography, as other than a cover of "[[Music/{{Aerosmith}} I Don't Want to Miss a Thing]]" that was [[ExecutiveMeddling apparently forced on him by his label]], his music has been hardcore honky-tonk that practically went out of its way to be timeless.
* From "Turn On the Radio" by Music/RebaMcEntire: "Try to go Twitter me / Text until your fingers bleed". It particularly stands out as the song is about getting back at an ex by playing a song on the radio, which makes the whole sing seem strangely anachronistic.
* Music/AvrilLavigne's "Hello Kitty" definitely came off as this. It was released in 2013, right as Lavigne was being passed over in favor of pop stars like Music/TaylorSwift, Music/KatyPerry, Music/{{Kesha}} and Music/LadyGaga, and the PopPunk style she played for was falling out of style in favor of [[ElectronicMusic electronic-influenced]] pop and rock. The song was both an attempt to capitalize on [[{{Japandering}} her fandom in Japan]] (with the music video being filmed in Tokyo and GratuitousJapanese thrown in the lyrics) and the aforementioned EDM boom by having a {{dubstep}} beat playing (which by then was seeing its popularity wane in favor of other electronic genres). The song was a flop and only sped up the free-fall Lavigne's career was in, cementing the perception the public had of her as a relic of the 2000s.

[[folder:Newspaper Comics]]
* Similar to the above Jughead image are the occasional attempts at current events humor in ''ComicStrip/TheFamilyCircus''. The general concessions to changing times -- the toys the NotAllowedToGrowUp kids are seen playing with or the shows they watch -- are subtle and actually topical. But these days any attempts at mining ''humor'' from that result in odd, unfunny jokes such as Billy saying that Daddy's cartoons would look better in [=HD=]. Then there was Dolly dressing up as UsefulNotes/SarahPalin for Halloween 2008 (which wasn't even presented as a joke), Billy is dressed up as Film/IronMan and Jeffy is dressed up as [[Film/TheDarkKnight Batman]].
** An odd example for 2012: Billy asks to go out as a specific character, "Tactical Sergeant Tarkus from the Blood Ravens 4th Company in ''Warhammer 40,000''," despite the fact ''Warhammer 40000'' is extremely obscure outside geek circles. But it was hilarious watching people on /tg/, the 4chan board that deals with ''40k'', slowly coming to the realization that yes, ''Family Circus'' of all things had just referenced Tarkus.
** The Halloween 2016 strip references Pokemon GO on top of two kids being dressed as Hillary Clinton and Donald Trump.
** Creator/{{Seanbaby}} points out the awkwardness of this in an article about the comic. One strip has a computer monitor displaying static (i.e. "snow") in order for the kids to deliver the punchline "[[{{Pun}} winter-net]]". How many times has ''your'' monitor displayed TV-style "snow"? Even ''[=TVs=]'' rarely display TV-style snow now!
* ''ComicStrip/{{Blondie}}'' has taken to this in recent years. The jokes have generally been about how out-of-touch Dagwood is with modern society, but the "modern society" the reader is often shown still feels like it's trapped in a time warp. Most references to modern technology come from Elmo, a small child who somehow affords every "hip" new product despite being a small child.
** In 1991, Blondie put on pants and started a catering business with her friend Tootsie. In 2000, Blondie yelled "Dagwood Bumstead Dot Com!" to wake her husband. Dagwood responded, "Omigosh, that means BUSINESS!" Dagwood uses a flatscreen computer monitor at work, Cookie and Alexander use cell phones and crack jokes about Facebook. But Dagwood is still late to work -- although now he races out the door to his car pool rather than a city bus -- and Mr. Dithers still kicks him in the ass.
** Unintentionally played with in a 2012 comic, where Dagwood visits a music store and is met with confusion when he asks a young clerk for record player needles. However, with records having made a comeback, the joke becomes irrelevant because something that became irrelevant in the past is now relevant again.
* ''ComicStrip/{{Peanuts}}'' occasionally delved into this, usually through having Snoopy picking up on then-current fads. This arguably reached its apex (or nadir) with the '80s TV special ''[[http://www.youtube.com/watch?v=mO6ccX90HNI It's Flashbeagle, Charlie Brown]]''.
** In one of the last comics published before the strip ended in 2000, [[http://www.gocomics.com/peanuts/1999/11/08 Sally attempted to invite Harry Potter over to her house for dinner]]. What an interesting {{Crossover}} that could have been.
** [[TropesAreNotBad Peppermint Patty owes her entire existence to this trope]]. At the height of the late 1960s feminist movement, Schulz decided he needed a female character who wasn't stereotypically feminine. Apparently, it was a somewhat big deal at the time that she (gasp!) wore shorts and sandals (even though girls had been wearing shorts and sandals since the '40s at the latest).There was even a major story arc revolving around her getting in trouble at school for wearing shorts and sandals. Sally Brown and Lucy Van Pelt also got in on the action by switching from dresses to slacks.
* ''Blog/TheComicsCurmudgeon'' gets a lot of humor out of this topic:
** For instance, [[http://joshreads.com/?p=1865 this]] ''ComicStrip/SnuffySmith'' strip, which notes that television show references are out of place in the time warp the hillbillies live in anyway.
** ''[[http://joshreads.com/?p=863 Momma]]'' has a writer that may have ''never'' seen a computer in his life.
** And ''[[http://joshreads.com/?p=6374 Crock]]'' clearly has no idea what "iTunes" means.
** Then there's [[http://joshreads.com/?p=26332 this]] 2015 example from ''ComicStrip/{{BC}}'', which randomly references ''WebComic/RageComics''.
* ''ComicStrip/DickTracy'' fell into this in the '60s and '70s as original writer Chester Gould tried desperately to keep the strip relevant with the changing times. This led to him giving the strip a sci-fi swerve, where Tracy met the moon people and the police force gained moon technology -- his son even married one of the moon people, "Moon Maid". This led to problems when the Apollo Moon Landings showed the moon barren of all life, forcing him to eventually drop many of these elements. In the '70s, he tried to update Tracy's distinct look with long hair and a mustache, along with a hippie sidekick named "Groovy Grove". The mustache went over so poorly he later drew a strip in which several characters pinned Tracy down and shaved it off. Gould's successor, Max Allan Collins, had both Moon Maid and Groovy Grove killed off as soon as he inherited the strip. Locher was ''far'' too displaced from reality to make many references like this (although he did have Tracy fight a terrorist with the PunnyName of Al Kinda, and introduced a communications officer called Lt. Teevo). The current team of Curtis and Staton have included a computer criminal named Phishface, and a rock star who is secretly an undercover cop battling [[DigitalPiracyIsEvil digital piracy]].
* ''ComicStrip/LilAbner'' introduced student radicals called SWINE (Students Wildly Indignant at Nearly Everything) during TheSixties in a combination of this trope and AuthorTract, as the conservative Al Capp felt the increasing need to vent his disgust with the political/cultural developments of the era.
* ''ComicStrip/TheWizardOfId'':
** Circa late January 2012, they made a ''Film/ThreeHundred'' reference.
** A January 2013 strip made a TakeThat at ''Literature/{{Twilight}}''.
* A January 2013 ''ComicStrip/{{Baldo}}'' comic had a punchline involving "[[{{Music/PSY}} Gangnam Style]]". As did a ''ComicStrip/BeetleBailey'' strip that saw print during the same month.
* The May 28, 2013 strip of ''ComicStrip/{{Heathcliff}}'' features Heathcliff throwing a piece of cheese against a wall as two mice look on. One of the mice says, "I’m thinking of unfriending him on Website/{{Facebook}}."

[[folder:Professional Wrestling]]
* WWE commentators constantly mentioning Website/{{Twitter}} or current pop culture comes across this way a lot of times.
* It's something of a RunningGag among wrestling fans that Wrestling/{{WWE}} is roughly 3-5 years behind pop culture. In fact, this was the main cause behind the dropping of Paul Burchill's {{pirate}} [[TheGimmick gimmick]]; at the time, ''Franchise/PiratesOfTheCaribbean'' was too current for Wrestling/VinceMcMahon to understand, and he didn't understand why a pirate should be a {{face}}.
** Vince discontinued The Blonde Bytch project because he, personally, had never heard of ''Film/TheBlairWitchProject'' at the very height of its popularity.
** Witness Vince bringing in Music/ZZTop, who haven't been on the charts since the late '80s, to be the guest General Managers of Raw.
** In general, ideas that relate to current pop culture that get smothered are because if Vince hasn't heard of it, surely ''you'' haven't either.
** One example came when Vince was doing commentary for a match featuring Avatar, who was Wrestling/AlSnow under a mask. The commentary crew was speculating as to the identity of the new wrestler, when Vince pipes up with, "Maybe it's Bart!" Cue blank looks from the other commentators, at which point Vince clarifies with, "You know, from ''WesternAnimation/TheSimpsons''?" The Simpsons at this point had been on the air for 5-6 years. Which would make [[http://en.wikipedia.org/wiki/Homer_vs._Patty_and_Selma the relevant season 6 episode]] contemporary, so it actually ''was'' relevant this time.
* This is how Wrestling/{{TNA}} came off when they brought in "Robbie E" and "Cookie" with a ''Series/JerseyShore'' gimmick. And then they actually brought in J-Woww to feud with Cookie. For 15 minutes. Speaking of, Robbie's still around with the same gimmick, and he's in a stable with another example of this trope, ''Series/BigBrother'' seasons 10 and 11 alum Jessie Godderz! To be fair, the two have gained somewhat of a following as comedy {{jobber}}s.
* Wrestling/{{Sting}}, who had spent the last 15 years ripping-off Eric Draven from ''Film/TheCrow'', then starts ripping off ComicBook/TheJoker from ''Film/TheDarkKnight''. In 2011, three years after the film's release.
* WWE has always been doing this. They had a wrestler dressed as Franchise/{{Batman}} ([[SarcasmMode imaginatively]] known as "Battman") in the mid-1960s, when the TV show was a hit. During the mid-1990s they had Rad Radford, who dressed like a grunge-rock musician. Some of WWE's most popular and enduring gimmicks started out this way: Wrestling/{{Edge}}, for example, in his original "Brood" incarnation with his BadassLongcoat and CoolShades and vampire fangs, was strikingly reminiscent of the title character of ''Film/{{Blade}}'', which had just hit theaters at the time. And Wrestling/JohnCena's "rapper" gimmick, while ostensibly a parody of "Marky Mark" Wahlberg, obviously owed a great deal of its success to the early-2000s popularity of Music/{{Eminem}}.
* In ProfessionalWrestling this trope is used well when it's [[InvokedTrope deliberately invoked]] for comedy or satirical purposes. The tag team "Cryme Tyme" became darlings of the fans despite trafficking in "Yo-yo-yo!"/"in the 'hood" stereotypes that had already been cliched for over a decade. Ditto with [[Wrestling/GlennGilbertti "Disco Inferno"]] (in the late '90s). Wrestling/{{WCW}} would, unfortunately, go back to that well again with "That '70s Guy" Wrestling/MikeAwesome after ''Series/That70sShow'' became a hit. It didn't come off nearly as funny or clever the second time around.

[[folder:Puppet Shows]]
* ''Franchise/TheMuppets'' are known to suffer from this from time to time, and handle it with various levels of success. Most of the time they pull it off rather well, but a few cases stand out as blatant attempts at this:
** The panned ''Studio DC: Almost Live'', which featured Creator/{{Disney}} stars such as Music/MileyCyrus and Music/TheJonasBrothers acting alongside the Muppets in order to introduce them to a younger audience.
** There were [[http://muppet.wikia.com/wiki/Darin_McGowan_pitches a few horrifying-looking Muppet cartoons that were proposed in the mid-2000s]] (that luckily never got made).
-->Featuring [[TotallyRadical funky, cool new designs]] of [[Creator/JimHenson JIM HENSON's]] Muppets by Darin [=McGowan=]
** In the same vein, ''Film/TheMuppets'' does this trope, but decides to bring back what made them entertaining in ''Series/TheMuppetShow'' and the subsequent movies pre-''From Space''. It was a success.
** In TheEighties, Miss Piggy got in on the then current celebrity-exercise craze with ''Miss Piggy's Aerobique Exercise Workout Album'', based on the "Snackcersise" skit in ''The Fantastic Miss Piggy Show''. The cover specifically parodies ''Creator/JaneFonda's Workout''.

* ''Radio/TheArchers'' lives and breathes this, being as it is an extreme {{Long Runner|s}} that was originally a wartime {{Edutainment}} serial. New episodes continually reference modern farming life and developments, as well as contemporary pop culture and even weather events (such as flooding arcs during periods of heavy downpour in real life).

* Creator/AndrewLloydWebber is fond of this sort of thing, much to the general dismay of fans of his work. A prime example is his recent decision to change ''Theatre/{{Cats}}'' character Rum Tum Tugger from a Music/MickJagger-esque rockstar to a hip-hop "street cat". Tugger's update was [[http://www.yahoo.com/news/rum-tum-tugger-rap-west-end-revival-cats-162018089.html met with criticism]]. Both critics and theatre fans condemned the re-working of the character, and so in the end it was phased out in favour of the original.
* A new production of the one-woman song cycle ''Music/TellMeOnASunday'' (with music by Andrew Lloyd Webber and lyrics by Don Black) opened in London in 2003, starring Denise Van Outen. Revisions were made to update the show for the early 2000s (whereas it had previously been set in the 1980s). The girl writes home to her friends via email using a laptop, keeps urging her mother to buy a computer as mailing letters is "so old-fashioned", and also uses an online dating service. However, as [[https://web.archive.org/web/20100212124615/http://theatre-musical.com:80/songdance/recordings.html one fan said]], ''Tell Me on a Sunday'' works better as an UnintentionalPeriodPiece because with the instant communication we have today the girl would not feel so isolated from the world she left behind. Leaving one's family and moving to another country would have been a much bigger deal in the 1980s (and earlier) when the cost of long-distance phone calls was high and it took days to receive a letter in the mail. ''Series/{{Friends}}'' and ''Series/{{Frasier}}'' are also mentioned; ironically references such as those and even sending emails on a laptop (as opposed to, say, texting on a smartphone as has become more common) now date ''that'' version.

* The premise of a toyline like ''Franchise/{{Barbie}}''. Every new fashion trend for the past fifty years has resulted in new versions of the doll. She and toys like her are, after all, called ''fashion'' dolls. Parodied in ''WesternAnimation/TheSimpsons'' episode "[[Recap/TheSimpsonsS5E14LisaVsMalibuStacy Lisa vs. Malibu Stacy]]," where two girls find Malibu Stacy dolls ("Achy Breaky Stacy" and "Live from the Improv Stacy") that are now in the bargain bin now that the song "Achy Breaky Heart" and ''Evening at the Improv'' aren't popular anymore.
* ''Franchise/GIJoe'':
** The '70s "Adventure Team" version of the franchise existed in an attempt to make the figures popular by changing them to standard Adventure/Fantasy scenarios (ninjas, explorers, outer space, etc.), rather than war or military themes, because America was really hurting after UsefulNotes/TheVietnamWar and society saw war as a pointless waste of human life.
** The 1980s revival/retool, while avoiding the political issues of war by having a well-defined, clearly-evil enemy bent on [[TakeOverTheWorld world domination]], still fell victim to this trope in the early 1990s with the introduction of the [[GreenAesop Eco-Warriors]] and [[DrugsAreBad Drug Elimination Force]]. (The former were even {{lampshade|Hanging}}d in the comics when one of the Eco-Warriors points out that their new battle suits are made from ''recycled action figures!'') The new lineups didn't prove popular, so they went with [[HighlyVisibleNinja neon-colored ninjas]] until the line died out.
** After the short-lived ''WesternAnimation/SgtSavageAndHisScreamingEagles'', they released ''WesternAnimation/GIJoeExtreme'', which gave us a TotallyRadical team TwentyMinutesIntoTheFuture. They soon went back to the original 1982 premise, upon which every subsequent adaptation has been based.
* The concepts of ''Franchise/{{Transformers}}'' toys didn't change all that much during ''Generation 2'', but their depictions in media sure as hell did. G2 comics were famously and aggressively Dark Age, and just check out [[http://www.youtube.com/watch?v=jzsLUlzaocw this commercial]]. ''They were '''all''' [[TotallyRadical like that]].'' That said the era is looked upon with fondness by many fans, mainly because of it's NarmCharm (how can you ''not'' enjoy a song that unironically uses the line "BIG BAD BATTLIN' DUDICUS") and the spectacular art of Derek Yaniger, who gave the comics a terrifyingly cool, ''Warhammer 40K''-esque style.
** The Dreamwave comics were another good example of this trope before they grew their [[CutShort short-lived]] [[GrowingTheBeard beard]]. The first mini-series was basically an average G1 cartoon plot only with "edgy" scenes with Decepticons actually, explicitly killing people (which [[OlderThanYouThink they did anyway in the old stuff]], just not with humans). Add to that Pat Lee's atrocious art which was desperately trying to style itself after manga just as anime and manga were getting popular in the US (a useless gesture, as Transformers, specifically G1, ''already had'' anime/manga stylings). The IDW comics are ''a lot'' better in this regard, partly because they're intended for adults and don't have to pander to kids in order to sell toys.
** [[Film/TransformersFilmSeries The Live-Action films]] have a lot of this too, despite being decidedly ''not'' for kids, what with the rampant swearing, sex jokes, and nightmarish violence. ''Film/TransformersRevengeOfTheFallen'' infamously had [[TheScrappy Skids and Mudflap]], two obnoxious, gangsta Autobots who were included solely because Hasbro thought kids would like "hip" characters like that.
** ''Transformers'' seems to be a magnet for this trope. Another example would be the "Bot Shots" line, presumably made to cash in on the popularity of ''TabletopGame/{{Bakugan}}''.
* In a very similar case to the G2 Transformers commercial, for the 2006 Piraka set line, ''Toys/{{Bionicle}}'' also attempted to promote their sets with a shoddy rap song, as well as forcing the characters into a "gangsta'" setting, complete with the villains lounging around in their fortress which is surrounded with chain fences, sitting on sofas, chewing bubblegum, and doing various other activities that not only had nothing to do with the official story, but clashed something fierce with the image the franchise had built up in the previous years. This was not the first example: beginning from '05, just about all of the commercials had various rock songs attached to them, replacing the tribal music and even creeping into the movies.
* [[http://i.imgur.com/8Otq3Hq.jpg This version]] of the Magic 8 Ball.

[[folder:Video Games]]
* Creator/{{Disney}}'s ''VideoGame/EpicMickey'' [[PlayingWithATrope plays with]] this trope. While it is an attempt by Disney to make WesternAnimation/MickeyMouse relevant again, the people really screaming "We're still relevant, dammit!" are the characters ''in'' the game. The people living in Wasteland have been abandoned and forgotten by those who created them, and some of them want to use Mickey as a means to leave Wasteland and be loved again. Also an inversion in that their efforts to make Mickey as a character relevant again was by ''restoring'' him to how the character was originally portrayed in the [[{{Reconstruction}} early '30s]]. Special mention goes to Oswald the Rabbit who happens to be Walt Disney's earliest character before Mickey became his newest flagship, his main motivation in the game is to take out Mickey and take his place. By then Oswalds prominence resurged once again, and he is then featured in newer Disney works.
* ''Franchise/SonicTheHedgehog'':
** ''VideoGame/ShadowTheHedgehog'': This game's attempted DarkerAndEdgier image, specifically the inclusion of guns and swearing, could be seen as Sonic Team's attempt to transplant their early [[TheNineties '90s]] MascotWithAttitude into a radically altered video game industry dominated by RatedMForMoney fare like ''VideoGame/GrandTheftAuto'' and ''Franchise/{{Halo}}.'' It...failed, and is considered by many to be the start of Sonic's DorkAge, one that no-one is sure that he's left yet. While the concept was sound, the execution just wasn't.
** The Sonic franchise, in general, has had this accusation thrown against it time and time again. There have been numerous attempts to revitalise Sonic's image with the general public, and the results range from middling to ineffective to only dating him further, partly because of the long list of things [[NeverLiveItDown/VideoGames that the general public will never let the franchise let slide]]. For example, ''VideoGame/SonicForces'' (which post-release just up-and-up put a [[https://twitter.com/sonic_hedgehog/status/934472087313506304?lang=en Sanic shirt]] into the game as free DLC).
* ''VideoGame/SuperSmashBros for UsefulNotes/WiiU and UsefulNotes/Nintendo3DS'' makes heavy use of references and memes (even really old ones), and the [[https://www.facebook.com/SmashBrosEN?ref=ts&fref=ts Facebook page]] never misses a chance to spout a meme or indirectly say that they are very aware of what the fandom thinks. While most people laugh along, sometimes they try so hard it backfires. And [[VideoGame/KidIcarus Palutena's Guidance]], depending on the conversation, just throws multiple memes in a row, to the point it sounds forced for the fans and confusing for those who don't get it.
* ''Creator/{{Nintendo}}'' localisations made by their in-house company Treehouse have spurred controversies for their uses of memes and Internet jokes in their script (most infamously, ''VideoGame/XenobladeChroniclesX'', ''VideoGame/FireEmblemFates'', and ''VideoGame/TheLegendOfZeldaALinkBetweenWorlds'') to the point that Treehouse is seen in a negative light compared to ''The Pokémon Company'' (who is also guilty of using memes yet either lampshade how ridiculous it is or keep it to a minimum).
* While localized by 8-4 rather than Treehouse, the previous ''Fire Emblem'' game, ''VideoGame/FireEmblemAwakening'' also contained a lot of meme references. (Examples include a ''Film/Taken2'' reference in the Robin/Gaius supports, "My body is ready" in Robin/Frederick, and Severa/Laurent referencing a ''Film/TheHobbit'' meme [[UnintentionalPeriodPiece that became dated not long after the game came out]])
* ''VideoGame/WorldOfWarcraft'''s attempt to stay relevant after over 10 years on the market was to include Twitter integration and the ability to have your character take selfies in patch 6.1. It has also dabbled into this trope before with some of the references in its expansion packs in order to remain relevant.
* ''VideoGame/DukeNukemForever'' is fairly notorious for this. As the poster child for DevelopmentHell in video games, by the time it finally came out, most of its jokes and references were nearly a decade old. Notable examples include a TakeThat to keycard hunting (something that had long since been abandoned with ''VideoGame/CallOfDuty''-inspired modern military shooters), a LeeroyJenkins joke (based on something from 2005), the [[NoCelebritiesWereHarmed Holsom Twins]] (last relevant in 2004), and a reference to Creator/ChristianBale's rant on the set of ''Film/TerminatorSalvation'' from 2009. The gameplay itself was generally considered [[FollowTheLeader similar to that of]] ''Franchise/{{Halo}}'' (and the game features a TakeThat to it, both out-of-date [height of the Master Chief's popularity was 2007] and out-of-place [coming immediately after a section of gameplay bearing a noticeable similarity to an early ''VideoGame/Halo2'' level]).
* ''VideoGame/RatchetAndClankFullFrontalAssault'' uses memes as comedy, has a TotallyRadical mission control, and a villain who spits Internet memes and hacks your ship to play the Trololo Song on repeat. Creator/InsomniacGames wisely decided not to do things like this for the next entry in the franchise.
* If increasing levels of content from 2010s pop culture (''especially VideoGame/{{Undertale}}'' and ''WesternAnimation/MyLittlePonyFriendshipIsMagic'') and videos made to tie in to contemporary games, movies, comics, and shows are anything to go by, ''VideoGame/{{MUGEN}}'' may be accused of this. It doesn't help that lots of older characters are ''nowhere'' near as popular as they used to be.
* The bonus Gladio and Ignis chapter added to ''VideoGame/FinalFantasyXV'' in response to fan outcry adds a jab at Kellyanne Conway's "alternative facts" howler. While it's well done and appropriate to the scene, it sticks out a mile in a game where the main story beats had been written over ten years earlier and allegorise the very different political environment that had existed then.
* ''{{VideoGame/Smite}}'' fell into this with the release of Such Cold Skadi. A skin for Skadi parodying the Doge meme. The meme was most popular around 2013. The skin was released in ''2017''.
* Although the game itself is still fairly new, as well as the game the character in question came from, ''VideoGame/HeroesOfTheStorm'' gives us [[VideoGame/{{Overwatch}} Zarya's]] dance emote: dabbing. Not only is this wildly out of character for Zarya, it reeks of Creator/{{Blizzard}} trying to be "hip with the kids". Thankfully, her dance emote in ''VideoGame/{{Overwatch}}'' is much more sensible: an aerobics routine that involves a lot of flexing.
* In ''VideoGame/MarioPlusRabbidsKingdomBattle'', Luigi may dab after he employs a turret when not standing near cover. Unlike many instances of this trope, it was met with a fairly warm reception from fans. This was likely because ''Mario + Rabbids'' runs on absurdity, and Luigi's characterization as an {{Adorkable}} nerd means it's fairly in character for him to do something "hip" in a (failed) attempt to be cool.

[[folder:Web Original]]
* ''WebAnimation/HomestarRunner'':
** Satirized in the Strongbad Email ''[[http://www.homestarrunner.com/sbemail164.html looking old]]'', where Strongbad makes an effort to "reconnect with the youth of today":
--> '''Strong Bad:''' Now what I need is an image overhaul. Something to reconnect me with the youth of today. Something that says -- "Sup my young parsons, I too am so on the go that I drink my yogurt from a tube".
** They went at it again in their [[http://www.homestarrunner.com/aprilfool10.html 2010 April Fools' Day cartoon]], ''[[XtremeKoolLetterz Xeriouxly Forxe]]'', which soon got [[http://www.homestarrunner.com/main26.html its own version of the homepage]].
-->"Revamped for [[UsefulNotes/TheDarkAgeOfComicBooks the nineties!]]\\
So much more exciting!\\
"Pointy elbows and lots of lightning!\\
[[DarkerAndEdgier Edgy and angry]], so zesty and tangy!"
* [=TLG=] Media:
** Satirized in "[[http://www.newgrounds.com/portal/view/223809# A New Bunny]]" (very, very {{N|otSafeForWork}}SFW language). It mocks ''Loonatics Unleashed'', mentioned below, as one of the Ur-examples of blatantly trying to make "updated" versions of older characters so that today's kids will like them more. This exchange exemplifies this trope:
-->'''Kid:''' But I don't like you!\\
'''Buzzed Bunny:''' Hell '''YES''' you do!!!
** [[http://www.newgrounds.com/portal/view/243842 Another New Bunny]] is about the damage-control Warner tried to do when people rebelled against the plans for Loonatics. That is, to try and update the characters, while keeping them the same at the same time.
* [[WebVideo/TheMusicVideoShow The Music Video Show]] [[https://youtu.be/JoltUrO0w5w accuses]] [[Music/NoDoubt Gwen Stafani]] of doing this in the mid-2000s.
* Website/MySpace and its latest ReTool into a "Social Entertainment" website, after being driven DeaderThanDisco by Website/{{Facebook}}. Now everyone gets friend requests from fake celebrity pages, oh joy! They also let Creator/JackBlack "take over" the site in a publicity stunt.
* Website/TheAgonyBooth and the switchover to video recaps as opposed to written ones has came off as this to some. Many feel that they are now just a Website/ThatGuyWithTheGlasses [[FollowTheLeader ripoff]]. It doesn't help that a message pops up when opening one of the old text recaps, begging people to watch their videos.
* In 2014, the social networking site Foursquare announced that they'd ReTool to actively compete with Yelp [[StartXToStopX by becoming a Yelp clone itself]], which meant taking away many distinctive features from their Foursquare app and putting them into another app called Swarm. [[TheyChangedItNowItSucks Many longtime Foursquare users have reacted negatively to this]].
* An aversion/lampshade hanging occurred in ''[[https://www.youtube.com/watch?v=C8-q7w4aJfw Bane Plays]] VideoGame/SlenderTheArrival'', as [[Film/TheDarkKnightRises Bane]] notes how irrelevant the series is even just a year later - in what turned out to be the last "Bane Plays" video made before a "series finale" in 2016.
-->'''Bane:''' People don't care about Bane anymore! People don't care about Slender anymore! It's just not 2012 anymore...
* Related to above, read the [[https://www.youtube.com/watch?v=6p1eVLEbOIw YouTube comments on]] Creator/{{HBO}}'s ''Beware the Slenderman'' video, with many mocking HBO's documentary of depicting a meme/creepypasta that died in popularity in 2012.
* ''WebVideo/TheNostalgiaCritic'' criticizes the use of this trope in the things he reviews, pointing out how it doesn't make a movie more clever and simply makes it age faster. When he reviewed ''Film/JamesAndTheGiantPeach'', despite thinking it was ridiculous, one of his points of praise was that it ''didn't'' try to be cool by invoking this trope. This would soon follow suit in the recent revival seasons (starting with ''Film/JurassicWorld'') when he started making clipless reviews of recent movies for two reasons: [[TakeThat False copyright claims]] and [[FollowTheLeader its recent popularity]]. However, it didn't fare any well for its fans [[BrokenBase since his style of clipless reviews tend to get divided in most cases.]]
* ''WebVideo/HalfInTheBag'' mocks the trailer for ''Film/{{Zookeeper}}'' for using the song "Low" by Music/FloRida and Music/TPain in 2011, after its heyday in 2007. They speculated that the film will likely reference things like Website/MySpace as well, all while thinking the trailer was meant to be a parody.
* ''WebVideo/EpicRapBattlesOfHistory'' has an InUniverse case of this in the "Jack the Ripper vs. Hannibal Lecter" video. The former says "I'm terrorising London, fuck the 7/7 bombers", which causes the latter to accuse him of trying to stay relevant by stealing from headlines.
* The Reddit subreddit "[[https://www.reddit.com/r/fellowkids r/fellowkids]]" is devoted to showing off examples of this trope.
* Ruthlessly mocked in the Brock's Dub [[https://www.youtube.com/watch?v=8EDfIl75Lj8 parody]] of ''{{Film/Ted 2}}''. Throughout the video Ted keeps making extremely forced references to relatively current topics as the main crux of his jokes in order to remain topical. At first the references are at least vaguely relatable to what's happening on-screen (referencing Twitter while using a phone camera, making forced references to modern feminism in a conversation with a female character, etc.), but eventually Ted just gives up and starts randomly mentioning recently popular things in the hopes of getting a laugh.
* Parodied by [[https://youtu.be/aoXDe8HxHBA Hillary Clinton: Meme Queen 2016]], which makes fun of UsefulNotes/HillaryClinton's attempts to stay relevant to young voters (see the Real Life section below) by having her constantly spout memes.
* Against all odds, ''averted'' with Creator/{{Disney}}'s "As Told By Emoji" web series, which takes various Disney movies and retells them in short videos that use emojis and emoji-style animation in a phone-related environment. While the concept sounds like an obvious attempt to pander to a smartphone-addicted generation of children and teenagers, the series has been incredibly well-received for being adorable, hilarious and a refreshing take on Disney movies old and new, with many [=YouTube=] commenters eager to see more and requesting their favorite movies in the comments.
* ''WebVideo/AMVHell'' tried to get ahead of the meme curve during their second season of Mini episodes by requiring every video be based on the current hot meme: "[[Music/{{Ylvis}} What Does The Fox Say]]?" Between said meme sputtering out in record time, fan backlash, and contributor apathy, it was easily their worst video.
* [[http://www.platypuscomix.net/kidzone/errorsinjudgment.html This Platypus Comix article]] mentions quite a few examples of this trope in 90's media aimed at kids, including, among other things, a Disney Adventures article about [[Series/FamilyMatters Steve Urkel]], a PublicServiceAnnouncement featuring a dinosaur costume character rapping about recycling, and [[{{Expy}} expies]] of Creator/ChuckNorris appearing in 90's video games.

[[folder:Western Animation]]
* Creator/{{Disney}} was pretty bad at this in TheEighties -- chiefly, it tried to keep its core characters timely by releasing [[ImageSong albums of original songs]] for said characters after the surprisingly successful ''Mickey Mouse Disco'' in 1979. Follow-ups included ''Mousercise'' (which became the basis, as well as title, for a relatively successful exercise show on The Disney Channel), ''Splashdance'' (though the ''Film/{{Flashdance}}'' connection was only in the title), and ''Totally Minnie''. The last was accompanied by [[http://www.youtube.com/watch?v=3b8mYFPlSR8 a very odd television special]] where Minnie, dressed like the young Music/{{Madonna}} and accompanied by Music/EltonJohn (who was, by the mid-to-late [[TheEighties Eighties]], enjoying success on the pop charts and Creator/{{MTV}}) in what may be the most embarrassing costume he ever wore, taught people to "be hip". (If you never, ''ever'' want to see Suzanne Somers in a fedora, striped pants and suspenders, or Vanna White getting mashed by Pluto...) Also, WesternAnimation/DonaldDuck [[http://babbletrish.blogspot.com/2009/10/where-disney-was-around-1987.html became a skateboarder]]. And then, after a dry spell, there was the [[SoBadItsGood infamous]] ''[[http://saturdaymorningcentral.com/articles/001.html Mickey Unrapped]]'' album in TheNineties...
** The cartoons on the 1990s WesternAnimation/TheDisneyAfternoon block on ABC had the premise of taking old classic characters and updating them in new settings with new clothes and, occasionally, new personalities... usually to reflect what was "in" at the time. Huey, Dewey and Louie got theirs in ''WesternAnimation/QuackPack'', for example, where they aged into hip teenagers. Donald ditched his iconic sailor suit in favor of a Hawaiian shirt, and Daisy Duck became a sassy, assertive woman. WesternAnimation/DonaldDuck (especially in the comics) is often ''the'' go-to character for this trope. With all the fads he's joined, all the different jobs he's had, and all the many, ''many'' things he's been an "expert" on in various stories, Donald is the one classic Disney character who can pull off TotallyRadical [[TropesAreNotBad and have his character remain completely unaltered]]. Hawaiian-shirted cameraman for a popular TV show? Sure, why not? You ''know'' that next month he'll try to be an astronaut or get hooked on sushi or be an Internet millionaire or whatever.
** ''WesternAnimation/GoofTroop'', as good as it was, is a pretty obvious example of old characters trying to be hip and current for the modern day (just listen to the [[http://www.youtube.com/watch?v=ts7--zxXXKQ opening theme]]). They updated Goofy and Pete into modern neighbors with pre-teen sons. It was successful enough to spin off into two movies, with the end result of having Max Goof as a new character. TropesAreNotBad.
** [[https://www.youtube.com/watch?v=qHPcViXbv6c Between shows on the Disney Channel comes ''Blam!"]] This segment takes classic Disney shorts and adds an obnoxiously "cool" announcer, who shouts out "BLAM!" whenever a character (usually Goofy) gets hurt, all while making really bad jokes mostly consisting of puns. If that weren't enough, the clips would then rewind and play again in slow-mo so squeeze more jokes out. [[https://www.youtube.com/watch?v=u3nPTJ9ZvmI Parodies]] [[https://www.youtube.com/watch?v=z1rVF8Np4xw followed]].
* By far, the most embarrassing attempt to make an older character "cool" to young people was the all-but-forgotten series ''WesternAnimation/YoYogi'' It had a teenaged WesternAnimation/YogiBear dressed in neon pink and green, solving mysteries, and hanging out in Jellystone ''Mall''. Magilla Gorilla was transformed into a rapping snowboarder named Magilla ''Ice'', Dick Dastardly was teenage troublemaker "Dicky D," and certain scenes were designed to be viewed with 3-D glasses, which looked awkward to say the least. Surprisingly, this is the last television series to star Yogi Bear. ''Yo Yogi!'' (along with the rest of NBC's Saturday morning cartoons) failed so badly that Creator/{{NBC}} decided to eighty-six their entire animated lineup in order to create an all-teen block in order to take advantage of ''Series/SavedByTheBell'''s success and, later, expand the ''Today'' show to Saturdays. An earlier Creator/HannaBarbera example would be ''WesternAnimation/ThePebblesAndBammBammShow'', which likewise depicted the youngsters from ''WesternAnimation/TheFlintstones'' as '70s-style teenagers (at least they got to grow older).
* The last couple of years of WesternAnimation/LooneyTunes production, 1967-69, saw the "classic" characters mostly abandoned (the last WesternAnimation/BugsBunny cartoon was in 1964), while the studio put out a series of cheap and terrible cartoons starring a bunch of now wholly forgotten characters. The worst was the character of Cool Cat, who was supposed to be hip and mod and cool but was none of those things. The last Looney Tunes cartoon ever, "WesternAnimation/{{Injun Trouble|1969}}", had Cool Cat exiting with the line "So cool it now, ya hear?" Another late-period bit of desperation brought "Bunny and Claude", an OutlawCouple of rabbits patterned after ''Film/BonnieAndClyde''.
* The aforementioned ''WesternAnimation/LoonaticsUnleashed'' attempts a DarkerAndEdgier version of the 1930s-1960s ''WesternAnimation/LooneyTunes'' shorts and got a considerable amount of Hatedom and InternetBackdraft as a result. There are a few other shows (and movies) that feature ''Looney Tunes'' related characters that also flopped, but nowhere near to the degree of ''Loonatics Unleashed''. ''WesternAnimation/TheLooneyTunesShow'' can be considered a somewhat more successful attempt, taking the classic characters (and Lola, of course) and putting them in a sitcom setting.
* The ''Franchise/ScoobyDoo'' franchise has done this quite a bit, largely when Creator/WarnerBros took over production of the franchise. ''WesternAnimation/WhatsNewScoobyDoo'' is a notable example, with heavy enforcing of [[TechnologyMarchesOn the latest technology of the time]], parodies of popular movies and reality TV shows of the time, pop and rock music of the time being featured, and simply trying to be "hip" and "up to date." Even more notorious was ''WesternAnimation/ShaggyAndScoobyDooGetAClue'', which many felt to be the franchise's equivalent of the aforementioned ''Loonatics Unleashed'', especially considering both came out around the same time. (And now Warner Bros. is [[CanonDiscontinuity acting like both shows never happened]].)
* ''WesternAnimation/SouthPark'' heavily uses this trope, due to the speed at which episodes can be made, including remaking planned episodes on the fly. For example, the quintuplets episode got changed from just about [[CreepyTwins creepy quintuplets]] to being about Elian Gonzales' capture ''just after'' the raid and his return to Cuba.
** The episode "About Last Night" was about the winner of the presidential election ''broadcast the night after the election''. And featuring ''verbatim'' lines from Obama's victory speech, to boot. The sequence was animated ahead of time but the voice acting was done only a couple of hours before airtime. Some of this was also luck -- they'd originally wanted to have an alternate episode ready if [=McCain=] won, but decided to assume Obama would win and guessed that if he lost, nobody would notice an episode of South Park in the ensuing frenzy. This same situation happened four years later with the episode "Obama Wins!"
** ''South Park'' can be (and has become) so incredibly topical that it possibly ''inverts'' this trope. Just for reference, an episode can be finished in three days (watch the documentary "Six Days to Air," which outlines how a ''South Park'' episode is created). This includes writing, animating, and voicing it.
** Ironically, one problem the ''South Park'' writers have encountered is that they catch on ''too'' soon. Often they'll have a plot revolving around a fad sit on the shelf until they're sure audiences know what they're lampooning. This was the reason they held off on doing episodes about people misdiagnosing themselves with Tourette's and Asperger's syndrome for several years.
** The show is not at all immune to falling victim to this trope unintentionally, as many 2000s episodes feature topics that have long since faded to obscurity. For example, one late 2000s episode was about Music/TheJonasBrothers purity ring controversy. Most people nowadays don't remember who the Jonas Brothers even ''are''.
* Of late, there has been some nostalgia (mostly of the SoBadItsGood kind) for ''Series/TheSuperMarioBrosSuperShow''. More specifically, people remember the cartoon hosted by wrestler Captain Lou, who starred as Mario in live-action framing segments. Almost nobody fondly remembers the "[[http://www.platypuscomix.net/darkvault/clubmario.html Club Mario]]" incarnation of the same series. The Captain Lou segments were deemed no longer cool and were swapped out for two TotallyRadical dudes hosting wraparounds that had ''no'' thematic connection to Mario at all.
* ''WesternAnimation/BeavisAndButtHead'''s relaunch was a debatable case of this -- on the one hand, referencing things like ''Literature/{{Twilight}}'' and ''Film/SuperSizeMe'' in 2011 does come off as the writers painfully trying to stay hip. On the other hand, it provided interesting jumping off points for the duo's misadventures. "Werewolves of Highland" is about the concept of VampiresAreSexGods, and the duo ''trying'' to take advantage of that to get chicks. "Supersize Me" has them following in Morgan Spurlock's footsteps (gorging on fast food and filming themselves doing so) in hopes of becoming similarly famous and (again) getting chicks.
** The commentary segments featured the pair watching clips MTV's than-current non-musical programs like TeenMom and JerseyShore as well as music videos, which probably did not help much either.
* ''WesternAnimation/KingOfTheHill'' has had a few examples, such as The [=MySpace=]-centric episode when Strickland Propane starts networking with [=MySpace=] to bring in customers, and "Get Your Freak Off," which features an 'NSYNC-esque boy band as an important part of its plot.
* The revived ''WesternAnimation/{{Futurama}}'' episodes make many pop culture references to things such as panic over the alleged [[MayanDoomsday 2012 apocalypse]] (which has come, gone, and proven to be a crock), President Obama's allegedly not having a birth certificate ([[http://www.snopes.com/politics/obama/birthers/birthcertificate.asp even though he does]]), and other things from the late 2000s and early 2010s. While it can be stated that ''Futurama'' had a lot of catching up to do satire-wise after being canceled for so long, some fans are worrying that this trope is making the Comedy Central episodes of ''Futurama'' more like the [[SeasonalRot latter-day episodes]] of ''WesternAnimation/TheSimpsons''. Sadly, this may have contributed to its recancellation in 2013. Either that, or it's yet another instance of ''Futurama'' getting ScrewedByTheNetwork.
* ''WesternAnimation/FamilyGuy'':
** The pilot references the "Just One Fox" advertising slogan commonly used at the time of Super Bowl XXXIII, and was more relevant to those watching the premiere as the lead out program of the game compared to watching the series on DVD.
** The writers mocking Creator/JimmyFallon for his {{corpsing}} in the episode "[[Recap/FamilyGuyS4E4DontMakeMeOver Don't Make Me Over]]," which aired in June 2005.
** The episode in which they reference LeeroyJenkins and re-enact the video. The episode in question aired in 2018. The Leeroy Jenkins video was made in 200'''5''', before ''[=YouTube=]''. They then decided to [[LampshadeHanging point out how weird it was there were so many internet references]]
* ''WesternAnimation/AmericanDad'':
** "Honey, I'm Homeland" which aired in April 2014 is about Stan being brainwashed by some people from the Occupy movement.
** The June 2016 episode "Garfield and Friends" indirectly alludes to the then-upcoming presidential election and closes with a reference to the "Deal with it" meme.
* ''WesternAnimation/TheFairlyOddParents'' may be falling into this, seeing as one episode was about Timmy wishing for his mom to have a popular Website/YouTube channel, and Cosmo and Wanda taking selfies and making duck-lips scenes in "The Big Fairy Share Scare" (Chloe's first appearance), and another was about Timmy wishing for a super-smartphone. Yet another was the episode "Finding Emo", where Timmy wishes he could be {{emo}} (amongst wishing he was a jock and a "sensitive guy") so he could impress a girl. At least the smartphone episode had a ShoutOut to [[Film/TwoThousandOneASpaceOdyssey HAL]] though.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** Season 4 has been accused of this, due to references to Internet memes from a pony with a Grumpy Cat cutie mark in "Rarity Takes Manehattan" to a ponified [[Franchise/TheSlenderManMythos Slender Man]] appearing in the background of "Pinkie Apple Pie". [[note]]It turns out Meghan [=McCarthy=] hadn't even ''heard'' of the Slender Man meme, meaning that this was just a random gag snuck in by an animator.[[/note]]
** This actually goes back to the season 2 premiere (which aired late 2011) where Pinkie makes a very non-subtle reference to [[Music/TayZonday "Chocolate Rain"]].
** Pinkie Pie's [[https://www.youtube.com/watch?v=003WdaUtdBM rap number]] in "Testing, Testing, 1, 2, 3" appears to be a parody of this trope. Later in the episode, Pinkie tries it again, but Twilight is quick to remind her that it won't help with the current situation.
* This is one aspect that started getting focused on more in the Kids' WB seasons of ''WesternAnimation/{{Animaniacs}}''. The show started throwing far more direct references and parodies to movies like ''Film/{{Speed}}'', ''Film/ForrestGump'', and ''Film/{{Fargo}}'', shows like ''Series/{{Friends}}'' and ''Series/AmericanGladiators'', and music like the Macarena. It wound up having the effect of making the later seasons feel more dated than the earlier ones.
* ''WesternAnimation/TheAmazingWorldOfGumball'' started doing this in season 3, where it very constantly started making meme references and started depicting characters doing things such as making Let's Play videos on the Internet or recording themselves doing the Ice Bucket challenge. Characters will also constantly make facial expressions that directly reference an Internet meme face such as drawing out [[http://vignette2.wikia.nocookie.net/theamazingworldofgumball/images/b/bb/The_Safety_11.png/revision/latest/scale-to-width-down/1024?cb=20150206161556 this scene]] for a good 20 seconds. They really hit the bottom of the barrel in the season 4 episode "The Uploads", where the entire episode was Gumball and Darwin looking up [=YouTube=] videos that made references to very relatable kinds of videos.
* ''WesternAnimation/SonicBoom'' has been falling under this, not only transplanting the characters into a modern sit-com setting, but having an entire episode satirizing Justin Beiber and boy-bands, Shadow being defeated with a selfie in one episode, references to the goat scream and "Don't taze me bro" internet memes, a satire of internet fame, and the near constant use of memes on Sonic's Facebook and Twitter pages. Some of these memes fell out of public consciousness long, long before the ''Sonic Boom'' writers saw fit to reference them. To give you a little perspective, the UF taser incident happened the same week ''Sonic Rush Adventure'' was released.
* ''WesternAnimation/ThePowerpuffGirls2016'':
** The show has fallen into this according to many. It's an attempt at [[SettingUpdate modernizing]] the original 1990s ''WesternAnimation/ThePowerpuffGirls''. Buttercup's use of slang is borderline TotallyRadical, memes are referenced (such as the infamous scene where Bubbles makes a [[https://i.ytimg.com/vi/x8wOE7J8G1U/sddefault.jpg No Me Gusta face]] which, for the record, [[CriticalResearchFailure was actually the]] [[http://i2.kym-cdn.com/photos/images/facebook/000/232/114/e39.png NO face]]), and the characters are more into modern culture than before. The episode "Painbow" is especially considered this due to lines such as "OMG! YAAAAAAAS!" and "I literally can't even!", as well as a scene where Bubbles and Blossom twerk.
** In the wake of recent discussions regarding political correctness, the reboot has focused on promoting a girl power edge by removing [[MsFanservice Ms. Bellum]] from the cast and trying to promote transgender rights in an episode. While this might seem like a good idea on paper, poor handling (and seemingly ignoring that Ms Bellum was hyper-competent and that her role went beyond fanservice) led to the new show getting called out for being both anti-feminist and transphobic.
* ''WesternAnimation/GravityFalls'':
** Parodied with an in-universe tabletop game called ''[[TabletopGame/DungeonsAndDragons Dungeons, Dungeons, and More Dungeons]]'', which desperately tried (and failed) to update itself in the '90s, leading to a hilariously bad DorkAge. The game was renamed ''Diggity Dungeons and All That'' and the BigBad, an evil warlock, got revamped into a "hip" rapper.
** "Weirdmageddon Part 2" had a version of Dipper named "Dippy Fresh" who acted pretty much as a parody of TotallyRadical incarnations of characters. Especially funny if you remember the above Disney entries like ''WesternAnimation/QuackPack''. In essence, [[SelfDeprecation it's a Disney show poking fun at Disney shows.]]
* In recent seasons, ''WesternAnimation/{{Arthur}}'' has begun to fall into this. For instance, one episode, "Flippity Francine", has Francine becoming upset that Muffy posted an embarrassing video of her on [=YouWhoTube=] (which is, of course, a spoof of Website/YouTube) that goes viral. Another episode has Muffy showing off her new [=mySmartPhoney=].

[[folder:Real Life]]
* Dictionaries with a lot of tradition behind them are sometimes accused of this when they add "fashionable" words to their listings. For instance, the Oxford English Dictionary was mocked around the Internet after it added the entries "OMG" and "LOL". However, as language is something that constantly evolves, this trope might only be natural for dictionaries. After all, dictionaries aim to record the language as it is being used today (hence why obsolete words can also disappear from the newest editions).
* UsefulNotes/HillaryClinton was accused of this during the 2016 Presidential election with acts like "dabbing" on ''The Creator/EllenDeGeneres Show'' and referencing ''VideoGame/PokemonGo'' in a speech less than a week after it came out as an IncrediblyLamePun at that[[note]]"VideoGame/PokemonGo to the polls"[[/note]]. The thing that cemented it was a twitter post asking how young adults felt about student loans[[note]]"Answer in three emojis or less."[[/note]]. To make matters worse, her opponent, UsefulNotes/DonaldTrump, then proceeded to release an nasty ad later that week showing her being caught in said game with the tagline "Crookéd Hillary, NO!", which made the rounds online. The situation was not helped by the fact that failing to appeal to younger voters was partially what caused her to lose the Democratic nomination to UsefulNotes/BarackObama in 2008 and she was counting on a large number of young voters to pull off a win in 2016. Even Obama joked that "Hillary trying to appeal to young voters is a little bit like your relative who just signed up for Website/{{Facebook}}". While she lost the election, she won the popular vote by almost 3 million, so the jury is out on whether it worked.
** There was also [[https://www.youtube.com/watch?v=YfGsngd7cZY this]].
** Trump's campaign also mocked her for publishing an article on her site about Pepe the frog being a symbol of white supremacy and racism. While Pepe had been used by Trump supporters, the seriousness of the article led Trump and his supporters to accuse her of being out of touch with contemporary culture and mock her as a WindmillCrusader.