[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/Weasel_Words_4835.jpg]]
[[caption-width-right:300:A ''not'' so [[NecessaryWeasel NecessaryWeasel]]!]]
->''"It's all marketing mumbo jumbo! Don't believe a word of it!"''
-->-- '''Strong Bad''', ''WebAnimation/HomestarRunner''

->''"And you really believe all that? I can't tell when you decorate your sentences with all those hedges."''
-->-- '''Siobhan''', ''Fanfic/{{Luminosity}}''

Weasel Words are about words or phrases that imply more than they actually mean. Taken at face value, they don't say much at all, or are just not impressive. However, the way they're used imply there's substance to them, that they mean something.

This is one reason they're a common feature of advertising, both on television and elsewhere: companies can imply that products or offers are better than they actually are without getting into legal trouble for lying about it. For instance, "[[AdjacentToThisCompleteBreakfast part of this complete breakfast]]" doesn't mean the product itself completes the breakfast, but the implication is that it does.

For an extensive and detailed examination of Weasel Words, see [[http://en.wikipedia.org/wiki/Weasel_word this entry at Wikipedia.]] Or, better yet, [[http://en.wikipedia.org/wiki/Wikipedia:Avoid_weasel_words see this entry!]] Some people say that weasel words are a [[NecessaryWeasel necessary]] generalisation. Wiki/TVTropes editor {{Tropers/Sockatume}} believes that if you know who's saying something, you should mention it.

Do you see what we did there?

For one form of WeaselWords we don't want around here, see Administrivia/ExamplesAreNotArguable.
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[[index]]
* AdjacentToThisCompleteBreakfast
* AsbestosFreeCereal
* AbsoluteComparative
* BestIsAverageBetterIsBest
* {{Crunchtastic}}
* JustPenniesADay
* LiteCreme
* NeverNeedsSharpening
* NewAndImproved
* QuoteMine
* UpToOrMore
[[/index]]
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