[[quoteright:222:http://static.tvtropes.org/pmwiki/pub/images/3455427220_8814c9f421_m_3750.jpg]]
[[caption-width-right:222:''I didn't KickTheDog, so [[DudeWheresMyReward where's my cookie?]]'']]

->'''Buffy:''' What are you doing?\\
'''Spike:''' Making this woman more comfortable. I'm not sampling, I'll have you know. Just look at all these lovely blood-covered people. I could, but not a taste for Spike, not a lick. I knew you wouldn't like it.\\
'''Buffy:''' You want credit for not feeding on bleeding disaster victims?\\
'''Spike:''' Well, yeah.
-->-- ''Series/BuffyTheVampireSlayer''

Bob just [[HobbesWasRight isn't good by default]]. Where some people cleave to good behavior more or less naturally, Bob does not, either through being a {{Jerkass}} or an outright villain. He needs to be pushed and prodded -- by himself and others -- into being a decent person, and because this process is a struggle for him and because his good behavior is above and beyond how he might be acting otherwise, he believes he deserves exceptional acknowledgement for his efforts.

This person Wants a Prize for Basic Decency. A character expects extra kudos for behaving in a situation like a decent human being instead of a {{Jerkass}}, even though basic humanity is expected of others by default.

It can inspire ThenLetMeBeEvil if the character is treated as a real villain despite their good deeds.

Compare ItsAllAboutMe, EntitledToHaveYou, DoggedNiceGuy, and CondescendingCompassion. Contrast DudeWheresMyRespect, in which a character ''does'' heroic things but gets no positive acknowledgement for it, and ThinkNothingOfIt, in which a character avoids being praised after doing heroic things. Also contrast strong cases of CrapsackWorld, where having a shred of humanity actually ''is'' exceeding any reasonable expectations. Furthermore, there is the idea of BlueAndOrangeMorality coming into play, where the person has inhuman or bizarre morals and standards to where 'basic human decency' is actually pretty high standards (or out of character) for them.

[[noreallife]]
----
!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* Coupled with DeliberateValuesDissonance in ''Manga/AnatoliaStory''. Ramses abducts Yuri, and then tells her off for screaming and trying to escape. He tell her she isn't very grateful for how "nice" he's being, whereupon Yuri asks why the hell she should appreciate his kidnapping her as "nice". His response? He wasn't ''raping'' her while kidnapping her, was he?
* ''Manga/DragonBallZ'':
** During his [[NoHoldsBarredBeatdown brutal beatdown]] of Vegeta, Frieza lectures him on being an UngratefulBastard and betraying him despite showing him "favoritism." Frieza is an utterly {{sadist}}ic, AxCrazy {{Jerkass}} who kills whoever and whenever he wants ForTheEvulz, and his idea of "favoritism" was [[SparingTheAces making Vegeta one of the three Saiyans he]] ''[[SparingTheAces didn't]]'' [[SparingTheAces kill]].
** After Dende heals him as part of his DeliberateInjuryGambit during the fight with Frieza, the first thing Vegeta does afterwards is kick Dende aside and angrily tell him to be grateful he didn't decide to kill him. This is despite the fact that, as Dende himself pointed out beforehand, Vegeta was just as evil and cruel as Frieza and had personally killed numerous innocent Namekians, and Dende had ''no reason whatsoever'' to help him.
* ''Manga/YuGiOh'': During the Battle City tournament, Jonouchi is in danger from Marik, the arc villain. Kaiba finds him using technology and expects thanks from Yugi for his help. There's only one issue with this - Kaiba is the overseer of the tournament, and therefore responsible for the safety of every contestant, so he should have wanted to find Jonouchi anyway regardless of his dislike for him.
[[/folder]]

[[folder:Comedy]]
* A gem from Creator/ChrisRock's "Black People vs. Niggas" routine, which the thesis is "Everything white people don't like about black people, black people ''really'' [[StopBeingStereotypical don't like about black people]]." That would make an excellent page quote if not for the, ahem... [[NWordPrivileges controversial]] language;
-->'''Chris:''' You know the worst thing about niggas? Niggas always want credit for some shit they ''supposed'' to do. A nigga will brag about some shit a normal man just ''does''. A nigga will say some shit like, "I take care of my kids." You're '''supposed''' to, you dumb motherfucker! What kind of ignorant shit is that? "I ain't never been to jail!" Whatchu want, a cookie?! You're not supposed to go to jail, you [[BuffySpeak low-expectations-having]] motherfucker!"
* Old one-liner: Nobody ever compliments me for the times I wasn't a cannibal.
* Creator/GeorgeCarlin has a lengthy routine about this and the "Self Esteem Movement" in his final comedy special, ''It's Bad For Ya'', saying not allowing a child to simply fail or be bad at something will ultimately leave them unprepared for adulthood, where they'll still expect to be rewarded simply for showing up.
-->'''George:''' And Bobby's parents can't seem to understand ''why'' he can't hold a job. In school, he was always on the honor roll. Of course, they don't realize that, to ''be'' on the honor roll, you have to maintain a body temperature somewhere roughly in the nineties."
[[/folder]]

[[folder:Comic Books]]
* The Kingpin in ''Comicbook/UltimateSpiderman'' explains to Peter that this is why normal people [[TallPoppySyndrome resent superheroes like Peter]]. Normal people, according to the Kingpin, are sheep who just want to do the bare minimum of what is expected of them and want someone like the Kingpin to give them a big cookie for it at the end of the day. Seeing heroes like Peter going above and beyond makes them realize that they don't really deserve that cookie.
* There is Zoe Zimmer from ''Comicbook/MsMarvel2014'', who is just ''concerned'' about the well-being and financial status of her classmates. She is even willing to shop where one of them works, and can't fathom why he wouldn't make coffee for her for this great act of charity. The others are divided whether or not her "concern trolling" is an [[AlphaBitch act]] or [[InnocentBigot cluelessness]]. [[spoiler:Exposure to TruthSerum reveals that she is genuinely mean.]]
* In ''ComicBook/ThePowerpuffGirls'' story "Everything Must Go" (DC Comics #48), Mojo Jojo conducts a yard sale of his destructive wares. The Amoeba Boys buy one of his items--a magnet that pulls the moon towards the earth on a collision course. When he intervenes and stops the machine, sending the moon back to its rightful place, he thinks he deserves a "thank you" from the girls. They lock him up in jail for starting the whole thing with his yard sale to start with.
* In the Franchise/{{Transformers}} comic ''ComicBook/MoreThanMeetsTheEye'' this is actually inverted. Rodimus invents a morale booster called the Rodimus Star, and gives it out for the most trivial things. Ultra Magnus, who is always a good person, gets one for 'best handwriting' while Megatron gets one for 'not reverting to his evil ways'. Whirl gets one for some unknown reason, and this was before his HiddenDepths began to be plumbed, and Rodimus even offers one to Swerve if he can keep from speaking for one day (which Swerve fails).
* One issue of ''ComicBook/TarotWitchOfTheBlackRose'' sees Jon ascending towards Heaven and assuming that he must have earned it because he brushed his teeth a few times.
[[/folder]]

[[folder:Comic Strips]]
* One ''ComicStrip/BabyBlues'' strip featured Zoe excitedly telling her mom that she just saw her brother Hammie bend over in front of her, and ''didn't'' kick him! The last panel has her complaining about how hard it is to get brownie points.
* ''ComicStrip/ForBetterOrForWorse'': John flew into a blind rage and spanked Michael for not agreeing that he, as the child, owed his parents for feeding, clothing and housing him. Elly's objection was not that Michael didn't owe his parents every single cent spent on him with interest rates that would make a Mafia loanshark sick but that he lost his temper.
* In ''ComicStrip/CalvinAndHobbes'', Calvin argues that since he's such a little hellion that being nice is difficult for him, any good deed he does should be worth five good deeds of some kid who ''wants'' to be good in terms of Christmas presents. Hobbes points out that the question of his good deeds is purely theoretical anyway, but Calvin insists that not putting a rock inside that last snowball was already something. Of course, this is [[ItsAllAboutMe Calvin]] we're talking about -- he's also stated that he's done his part in the world just by being ''born'' and thinks everyone else ungrateful for not thanking him for it.
* [[JerkAss Rat]] from ''ComicStrip/PearlsBeforeSwine'' thinks he's going to Heaven because he once opened the door for a fat guy--though he did let the door close on him for walking too slow.
[[/folder]]

[[folder:Fan Works]]
* In the ''Manga/DeathNote'' fic ''[[http://archiveofourown.org/works/827529/chapters/1571549 Lab Specimen]]'' L thinks Light should be grateful to him despite L's invasive and dehumanizing treatment of him and [[spoiler: sexually assaulting him]] because at least L wasn't ''torturing'' him.
* In the ''Manga/DeathNote'' fic ''[[http://archiveofourown.org/works/616971/chapters/1112940 To Feel Alive]]'' Ryuk is quite put out when Light doesn't seem too thrilled when Ryuk makes the promise that [[KillYouLast his death would be quick and painless]]:
-->''Shouldn't he be grateful that he wasn't planning on giving him a painful, lingering death?''
* In ''Fanfic/WishCarefully'', Lucius Malfoy thinks the women of the Cabal, who were kidnapped from their homes to be breeding concubines, should be grateful to him because he gives them whatever they want in reward for them birthing and "took them from poverty". And he lets them see their own children.
* In the ''Film/{{Maleficent}}'' fic ''[[http://archiveofourown.org/works/2038305/chapters/4425591 Your Servant, Mistress]]'' this trope is averted and discussed: Maleficent repeatedly congratulates Diaval on being a decent human being, and he's surprised that she thinks whatever he's done, or not done, noteworthy, assuming that everyone would act like this. He complains that she has really low standards at one point.
* Taken UpToEleven by the original Falla in ''FanFic/RosarioVampireBrightestDarkness Act IV''. In chapter 11, after after bisecting Luna, Falla tells Kurumu that she should be grateful to her for doing so since she's ensured that Luna won't ever hound Rason again, and outright accuses her of being an UngratefulBitch when she doesn't do so.
* In ''Fanfic/TheStalkingZukoSeries'', after Katara vigorously argues in favor of women's rights at a dinner for the Southern Water Tribe, her father Hakoda comes up to her and has a talk with her about it. He says that he's confused as to where Katara's desire to be equal to the men came from, and says that he's a good parent because, among other things, he doesn't [[DomesticAbuser beat his wife]] [[AbusiveParents or children]] and tried to treat her as an equal. Katara is not pleased when she hears that.
-->'''Katara:''' Oh, so you never smacked me and Sokka about, you listened to me sometimes, and you gave me an even break [[LampshadeHanging That is how it should be dad!]]
* ''Fanfic/OversaturatedWorld'': [[https://www.fimfiction.net/story/323071/123/group-precipitation/well-met-fellow-traveler-by-jenna-cipher-and-masterweaver Well Met, Fellow Traveler]]:
--> "Hmm." Winter glanced away. "This is not relevant. I explained the actions of the pink one. I did not need to."
--> "No. And I do not need to award you for common decency." Ditzy clicked her hands together. "You have much to learn."
[[/folder]]

[[folder:Films -- Live-Action]]
* In ''Film/{{Maleficent}}'' it is implied that Stefan expects gratitude for not killing the title character, but merely [[spoiler: cutting off her wings.]]
* In ''La cintura di castita'', a hermit enlightens Boccadoro that though Delioso has been trying to abduct and even rape her, he didn't kill her though he could. And why? Because he '''loves''' you, my child!
* A downplayed example appears in ''Film/InTheLoop''. Toby, an aide of British cabinet minister Simon, is in Washington D.C for a meeting with a senior American government official. The night before, he goes out clubbing with an old university friend, hooks up with her and oversleeps, resulting in him missing the first half of the meeting. After Simon "reads him some extracts from the Riot Act" in response, Toby protests on the grounds that "it's not like I threw up in there, is it?" Unfortunately for him Simon's not impressed with this line of defence:
-->'''Simon:''' [[SarcasmMode No. You're right.]] I'm being unfair. I should be ''thanking'' you for ''not'' throwing up. ''Well done''. You're a ''star''. And you didn't wet yourself, did you? You're in the right city. You didn't say anything overtly racist. You didn't pull your ''dick'' out and start [[ADateWithRosiePalms plucking it]] shouting "Willy Banjo!" No, I'm being really unfair! You got ''so much'' right... without actually ''being there'' for the beginning of one of the most important moments of my career. ''Thanks''. You're a ''legend''.
* Zig-zagged in ''Film/ScentOfAWoman'', during the climactic hearing. [[DeanBitterman The dean]] intends to punish Charlie for not naming names, yet also intends to reward George for testimony that is only slightly less vague than Charlie's. After Frank's RousingSpeech, the school disciplinary committee, in addition to excusing Charlie from any further involvement in the case[[note]]not to mention, deciding they ''can'' take action against the vandals after all[[/note]] declare that George's should ''not'' receive recognition or reward for his testimony.
* In ''Film/GuardiansOfTheGalaxy'', Yondu constantly reminds Peter Quill that were it not for him, his crew would have eaten him when he was a child. It's implied he's been bringing it up for the past twenty-six years.
-->'''Quill:''' Stop acting like you did me a favor by keeping them from eating me! Normal people don't eat people!
* In ''Film/QuizShow'', after Charles Van Doren is applauded by Congress for breaking his silence and testifying, Rep. Derounian invokes this trope:
-->'''Rep. Derounian:''' I'm happy you made that statement. But I cannot agree with most of my colleagues. You see, I don't think a man of your intelligence should be commended for simply, at long last, telling the truth.
* In ''Film/{{Seven}}'', John Doe at one point tells Mills that the latter should be grateful that the former, a SerialKiller who claims to be TheScourgeOfGod, has only knocked him out during his chase instead of killing him outright. How generous of him.
[[/folder]]

[[folder:Literature]]
* In ''Literature/FireAndHemlock'', the protagonist's mother acts like she's a saintly martyr for watching the school's nativity play (in which her daughter plays a part), because it's ''boring'' - of course, in comparison to the ''father'' she is the better parent.
* Invoked in ''Literature/ThePictureOfDorianGray'', when Dorian realizes that his painting is reflecting all the hedonism he's committed, and thinks that not picking up this country girl he comes across will improve it. The painting promptly develops a smug grin of hypocrisy.
* One Creator/DaveBarry column has this insight into the male mindset: being little more than toilet-trained cavemen, they will occasionally perform an act of great heroism like doing the laundry without being asked or making spaghetti without setting the house on fire, only to be confused when other people (read: women) don't consider this an accomplishment worthy of a Nobel Prize.
* In ''Literature/AndEternity'' by Piers Anthony, two female characters are temporarily transformed into males, and learn that AllMenArePerverts, gaining a newfound appreciation for the amount of restraint the average man shows in not raping them. Yeesh...
* In ''Literature/HushHush'', Patch wants Nora to love and trust him... because he didn't kill her. And not that he was planning on killing her because he was lied to or brainwashed or anything. He wanted to kill her because it would make him human and thus let him feel things.
* Referenced in ''Literature/TheBible'': "We are unworthy servants, for all we did was our duty."
** Likewise, the verse "All our righteousnesses are as filthy rags": Compared with the perfect standard of God, the best behavior we could offer falls woefully short. Hence why the whole standard for Biblical morality could be summed up by Jesus as (paraphrased) "Love God with everything that is in you, ''and love your neighbor no less than you love yourself''" -- if humans could manage to care about the welfare and freedoms of others that much, we wouldn't mistreat others or act selfishly, and there would be no need for salvation.
* Vern the dragon from Karina Fabian's ''Literature/DragonEyePI'' series thinks he's learned more patience and long-suffering than a dragon was ever meant to know now that he resists incinerating or eating anyone who happens to annoy him.
* In ''Literature/{{Relativity}}'', Ravenswood wants some respect for climbing his way out of alcoholism. [[WellDoneSonGuy His father]] accuses him of this trope, pointing out that most people manage to go through their whole lives without ever becoming alcoholics in the first place.
* ''Literature/HarryPotter'':
** PlayedForLaughs in ''The Order of the Phoenix'' when Fred and George joke that they should automatically get E for Exceeds Expectations (the second highest O.W.L. grade) because they exceed expectations every time they actually show up for an exam.
** At the beginning of ''The Deathly Hallows'', Dudley shows concern for Harry for the first time in seven years, two years after Harry saved his soul from a Dementor attack, and finally thanks him for it. While he and Harry are perfectly content with getting on with things, Petunia goes nuts, raving about what a grateful boy her Dudley is.
* In the ''Literature/{{Twilight}}'' series, the main characters are a family of vampires, the Cullens, who don't kill humans for blood (instead surviving off wild animals). The Cullens and narrator Bella think of themselves as saintly people with a caring regard for humans, but in spite of this none of them seem to care what happens to humans as long as the bad things aren't ''their'' fault. The Cullens are friends with plenty of other vampires who still see humans as livestock, most are smug about their superiority over humankind, and when they know violent vampires are on a killing spree nearby they ignore it until it's confirmed they and/or someone they have a personal interest in is at risk.
[[/folder]]

[[folder:Live-Action TV]]
* ''Series/BuffyTheVampireSlayer''
** Spike the erstwhile evil vampire tries to impress Buffy by helping people injured in a roof collapse, and wants credit for not drinking their blood. This disgusts Buffy, but [[SubvertedTrope he actually has a point]]: he is a souless monster who feeds on humans so restraining himself from drinking their blood really is a noteworthy effort from him.
** In an early episode, a love spell gone wrong causes every girl to "fall in love" with Xander, including his longtime crush Buffy. He rejects Buffy when she comes on to him and after the spell is broken, she thanks him for not taking advantage of her. [[UnfortunateImplications That not raping a brainwashed girl is grounds for praise is... odd]] considering the feminist tone of the series.
* In the ''Series/DoctorWho'' episode "Boom Town", Blon Slitheen has a nice chat with a young pregnant woman about family instead of eating her. The Doctor doesn't fall for it.
-->'''Blon:''' I spared her life.\\
'''Doctor:''' You let one of them go, but that's nothing new. Every now and then, a little victim's spared... because she smiled, cause he's got freckles, cause they begged. And that's how you live with yourself, that's how you slaughter millions, because once in a while, on a whim, if the wind's in the right direction, you happen to be kind.
* Gul Dukat of ''Series/StarTrekDeepSpaceNine'' shows continual annoyance that the Bajorans didn't give him any admiration or love for being a more merciful prefect during the military occupation of their world (which caused the deaths of ''50 million'' Bajorans and just 5 million under his rule as prefect), and later even rants to Captain Sisko about how just he was in ordering proportional executions of alleged suspects in response to Cardassian deaths from a terrorist attack.
* Schmidt on ''Series/NewGirl'' harangues his friends to say he's a good person for saving a man from choking on gum (after crashing his bike and breaking both legs, for which Schmidt didn't even bother to call 9-1-1). This after he had just cheated on [=CeCe=] with Elizabeth and vice-versa, and tried to break up Jess and Nick [[NeverMyFault because he thinks they were to blame for the former.]]
* Happens with Meadow on ''Series/TheSopranos''. She throws a party at her grandmother's abandoned house, which gets completely trashed. When her parents later take her to task for it, she complains that they aren't giving her any credit for not trying Ecstasy at the party, which she totally could've done.
* In a Thanksgiving episode of ''Series/MalcolmInTheMiddle'', Malcolm goes into a huge drunken rant about how he was [[AboveTheInfluence too nice a guy to sleep with a girl who was barely conscious when she came on to him.]] His family are unimpressed.
* In [[Recap/GameOfThronesS3E10Mhysa the final episode of season three]] of ''Series/GameOfThrones'', Tywin Lannister refers to his act of not drowning his ''infant son'' as an example of how he makes personal sacrifices for the good of his family. Tyrion is so horrified by the declaration that he fails to make the slightest retort... a very rare moment for him. Especially as ''he'' was the infant in question. The realization that his father despises him with every fiber of his being and the only reason he's still alive is because his father couldn't find a way to ''legally'' kill him is the turning point of his life to that point - [[spoiler:which ultimately leads Tyrion to kill Tywin after he declares Tyrion guilty of Joffrey's murder]].
* One episode of ''Series/{{Lucifer|2016}}'' ends with Det. Decker drunkenly throwing herself at Lucifer after thinking that her ex-husband was leaving her and Trixie for good (he'd actually been kidnapped.) Lucifer is too freaked out to take advantage of her, and instead lets her sleep it off at his place. The very next episode has him crowing about how good he is just because he didn't take advantage of Chloe.
* In an episode of ''Series/TheHoganFamily'', Willie confesses to his mother Valerie that he took her car out joyriding and had an accident. Valerie is furious, and even moreso when Willie asks why he isn't getting any credit for being honest, telling him that something like that is already expected of him.
[[/folder]]

[[folder:Music]]
* The holiday song "Santa Baby" has the singer asking Santa for a ludicrous amount of incredibly expensive gifts (a car, a yacht, a platinum mine...) because she hadn't taken every available opportunity to be naughty that year.
[[/folder]]

[[folder:Theater]]
* Discussed in the ''Wicked'' song "No Good Deed," where Elphaba wonders aloud if she was genuinely trying to do good or if she just wanted attention for it.
[[/folder]]

[[folder:Tabletop Games]]
* The ''[[{{Splat}} Book of Exalted Deeds]]'' from ''TabletopGame/DungeonsAndDragons'' [[DiscussedTrope discusses]] this when talking about what it is like to be truly "[[CharacterAlignment good]]", saying that one who cites all the evil things they have '''not''' done is at best neutral rather than an active force of good.
[[/folder]]

[[folder:Video Games]]
* ''Franchise/DragonAge'':
** [[TheChurch The Chantry's]] attitude toward [[EnslavedElves elves]]. A few centuries ago frictions between elves and humans eventually broke out into open war, which ended with the humans conquering and destroying the elven homeland. [[EnslavedElves Again]]. As [[http://dragonage.wikia.com/wiki/Codex_entry:_The_City_Elves the Chantry often boasts]], they ''could have'' slaughtered every elf down to the last man, woman, and child, but instead showed "mercy" by allowing the elves to live in {{fantastic ghetto}}s as second-class citizens, as long as the elves capitulated to human religion and law. Most modern Chantry priests and scholars can't understand why those uppity elves would be so ''ungrateful'' after all the ''mercy'' humans showed them.
** The Templar Order often borders on this, given that their primary function is to kidnap mage children and take them to live in mage towers as heavily guarded prisoners for the rest of their lives, where horrific abuses are ''frequently'' inflicted. But hey, at least they don't slaughter mage children in the crib ([[SociopathicSoldier usually]]), or cut out their tongues and use magic rods to render them PeoplePuppets like those [[AntiMagicalFaction Qunari]].
* In ''VideoGame/MassEffect1'', after rescuing Shepard and team from a volcanic eruption, Joker makes a comment about expecting a medal for the timely save. Renegade Shepard responds thusly:
-->'''Shepard:''' Saving my boots from burning lava is part of your job, Joker. We don't give medals to soldiers for doing their jobs.
* ''VideoGame/TheElderScrollsVSkyrim'': The Blades will eventually demand that the Dragonborn kill Paarthurnax, former lieutenant of Alduin and cause of many atrocities, or else they will refuse to help you any further. Paarthurnax asks for his life, and cites his long history of peace and meditation. He asks the player, [[ArmorPiercingQuestion "Which is better, to be born good, or to overcome your evil nature through great effort?"]] As [[AlwaysChaoticEvil a dragon]], [[MySpeciesDothProtestTooMuch he struggles constantly with his inherent tyranny]], and as a result one might very well be forced to concede that yes, he does indeed deserve not to be executed simply for not hurting anyone and being somewhat helpful to the player.\\\
Note that Paarthurnax does not whinge about this trope himself; he freely acknowledges that the Blades' fear of him is perfectly logical, is quite understanding should you choose to kill him, and never really claims to be "good" simply because he refrains from evil, just that he doesn't deserve to die because he has the potential to ''become'' evil. Consequently, many players turn against the Blades for their insistence that he be killed for the crime of "being a dragon," especially since the arguments they use to support their case are essentially "killing dragons is what we do." For the record, if you do decide to kill Paarthurnax, he won't retaliate against you, implying he's genuinely repentant about his past. Note also that Paarthurnax not only "Isn't a Tyrant" but actually suffered a HeelFaceTurn and gives the good guys the skill needed to defeat Alduin.
* ''VideoGame/KingdomHeartsBirthBySleep'': During Disney Town's Dream Festival, Pete sets himself up as [[TwoAliasesOneCharacter a superhero named Captain Justice and a racer named Captain Dark]] in hopes of winning the Million Dreams Award, doing random good deeds in the hopes of getting votes. Unfortunately for Pete, he's well known as the biggest troublemaker in Disney Town, and Terra, Ventus, and Aqua beat him for the award by doing ''actual'' heroic deeds, like fighting off the Unversed.
* In ''VisualNovel/CinderellaPhenomenon'', Lucette starts off with such a severe case of LackOfEmpathy that other people have to explain to her that doing her chores doesn't count as one of the three good deeds she needs to do to break her curse because it's just her doing what she's supposed to do.
[[/folder]]

[[folder:Web Comics]]
* There's a ''Webcomic/SurvivingTheWorld'' [[http://survivingtheworld.net/Lesson1538.html strip]] with an...[[CrossingTheLineTwice interesting]] take on this:
--> If you are not the cat person, and you are left alone for a weekend with the cats, and you do not eat the cats, you should get some credit for your achievement. Strangely, most people don't see it that way.
* There was a ''Webcomic/{{Zogonia}}'' strip that went something like:
-->'''Kev:''' I can't believe you don't trust me! All those times when I was on guard duty, I could have slit your throat while you slept and taken all the treasure, but I ''didn't''! And this is the thanks I get?\\
'''Domato:''' I was never really asleep.\\
'''Kev:''' Yeah, I know.
* In the ''Webcomic/TheOrderOfTheStick'' prequel ''On The Origin of [=PCs=]'', we have a [[ComedicSociopathy Belkar]] example. when he gets thrown in prison for going on a murder spree during a tavern brawl, he argues that not killing ''all'' the barmaids was a considerable act of restraint on his part that should be praised. He then suggests that if humans don't want him to murder people, they should put up a sign saying "Thank you for not killing more than five of us."
-->'''Prison Guard:''' We don't want you to kill ANY of us!\\
'''Belkar:''' Now you're just being unreasonable!
* ''Webcomic/{{Homestuck}}'': Cronus believes that the other characters should be totally impressed that he doesn't ''nearly'' lord his [[FantasticCasteSystem highblood status]] above them all as much as he could.
* ''Webcomic/{{Sinfest}}'': Slick managed to do something good and Nana goodheartedly gave him a cookie and he mildly rubbed it in Xanthe's face. This trope would be in play, but he actually didn't really expect to get a cookie.
* ''Webcomic/{{Katamari}}'' has Ace, whose desire for personal recognition makes him a completely self-absorbed {{Jerkass}}. Upon learning that his {{Snowlem}} cousin Sherman has mostly melted and needs help building up a body, Ace refuses to help until the other brings up a potential reward.
* Political comic ''I Drew This'' made a reference to this phenomenon; "There's a reason you never hear people say 'Boy, Bob is a wonderful human being! Today he was really mad about something, but he ''didn't'' beat anyone to death with a hammer!'"
* ''Webcomic/GirlGenius'' actually inverts this. [[ChronicHeroSyndrome Agatha]], heir to the [[MadScientist Heterodyne]] family, does NOT expect adoration simply for not slaughtering people on whim...but her followers are very impressed by the fact that she goes two minutes without killing someone. It says a lot about the Heterodyne family that she might be the most beloved yet simply for being a decent person.
* ''Webcomic/ManlyGuysDoingManlyThings'': Inverted. When the Commander's sister confirms to Jonesy (the Commander's not-quite-girlfriend) that they're all genetically engineered clones, Jonesy asks "So you're... not real people?" Later, the Commander tells her that everyone was very impressed that she only said it ''once''.

[[/folder]]

[[folder:Web Original]]
* ''Website/{{Cracked}}'' article [[http://www.cracked.com/blog/6-harsh-truths-that-will-make-you-better-person/ 6 Harsh Truths That Will Make You a Better Person]]:
--> Name five impressive things about yourself. Write them down or just shout them out loud to the room. But here's the catch -- you're not allowed to list anything you are (i.e., I'm a nice guy, I'm honest), but instead can only list things that you do (i.e., I just won a national chess tournament, I make the best chili in Massachusetts). If you found that difficult, well, this is for you, and you are going to fucking hate hearing it.\\
"This is bullshit. I have a completely clean criminal record, and this is the thanks I get?"
* Youtuber [=the1janitor=], talks about how a lot of guys claiming to be in the "Friend Zone" are really {{entitled|ToHaveYou}} {{Extreme Doormat}}s that [[https://www.youtube.com/watch?v=5rZu-tBi7DM really aren't as nice as they claim to be.]]
--> "Look dude, the world doesn't owe you shit for being nice, and girls don't either. You're supposed to be nice to people. You don't get a cookie for doing what people are supposed to be doing anyway."
* ''WebVideo/WhatTheFuckIsWrongWithYou'': Nash and Tara begin to think that they need to start giving out prizes for basic decency after hearing a story about a man [[SkewedPriorities drugging his girlfriend to play video games.]]
* In WebVideo/TheNostalgiaCritic's review of ''Film/TheShining'', he wants a medal for not making pedophile jokes. This was an episode heavily based on how fucked up he is though, so at least it was intentionally douchey.
* One of Fred Clark/the Slacktivist's [[http://www.patheos.com/blogs/slacktivist/2008/10/08/false-witnesses-2/ most widely circulated blog posts]] criticizes this attitude. He refers to it derisively as the Anti-Kitten-Burning Coalition (i.e. people like this want to consider themselves above average morally just for opposing ObviouslyEvil things like [[KickTheDog animal cruelty]]).
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/AvatarTheLastAirbender'': The group is talking about Zuko's sudden ([[{{Deuteragonist}} from their]] [[CharacterDevelopment perspective]])FaceHeelTurn, and Toph cites setting Appa free instead of leaving him to rot as one good thing he's done.
-->'''Sokka:''' ''[sarcastically]'' Oh, hurray! After a lifetime of evil, at least he didn't add animal cruelty to the list!\\
'''Toph:''' I'm just saying that considering his messed-up family and how he was raised, he could have turned out a lot worse.\\
'''Katara:''' You're right, Toph. [[SarcasmMode Let's go find him and give him a medal]]. The "[[BuffySpeak Not-As-Much-of-a-Jerk-As-You-Could-Have-Been]] Award"!
* In ''WesternAnimation/XMenEvolution'', after [[{{Antivillain}} Lance]] saves an elderly lady (out of genuine decency) from a train wreck Wanda caused and the lady richly rewards the Brotherhood, the Brotherhood begins to do "good deeds" -- but only for the reward, occasionally engineering the situations in the first place. When their reputation collapses and the rewards vanish, they go back to their typical IneffectualSympatheticVillain routine.
* ''WesternAnimation/TheSimpsons'': In "Blood Feud", Homer helps save Mr. Burns' life by allowing Bart to be a donor during a blood transfusion, solely on the basis that he expected some kind of reward from Mr. Burns. When the only reward he got was a thank-you note addressed to Bart, he sent him an abusive letter in return.
* ''WesternAnimation/SouthPark'':
** [[TokenEvilTeammate Cartman]] is freaking out around Christmastime about whether or not he's been "nice" enough to merit Santa's favor. He suggests that brushing his teeth counts as a "nice" action, only for his "naughty and nice accountant" to note that that doesn't really count.
** Also Cartman's attempts to be nice in order to get invited to Kyle's party at Casa Bonita.
-->'''Kyle:''' That's not being nice. That's just putting on a nice sweater!\\
'''Cartman:''' I don't understand the difference.\\
'''Kyle:''' I know you don't.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'': Even after notionally "reforming", Discord has distinct shades of this, claiming to be just as good a friend of the Mane Six as they are to each other in spite of all the trouble he's caused (and ''keeps'' causing) and then complaining when they don't immediately return the sentiment. Being {{the Trickster}}, how much of this is genuine sentiment and how much just to jerk someone's chain {{for the lulz}} isn't always easy to discern.
* The ''WesternAnimation/{{Futurama}}'' episode "Time Keeps on Slipping", Fry initially attempts to woo Leela with the least amount of effort possible.
-->'''Fry:''' I bought her champagne, I opened it... What does a guy have to do?
[[/folder]]
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