[[quoteright:225:[[WesternAnimation/TheSmurfs http://static.tvtropes.org/pmwiki/pub/images/Vanity_9528.jpg]]]]
[[caption-width-right:225:Don't hate him because he's beautiful.]]

The notion that vanity (in the specific sense of being preoccupied with one's physical attractiveness and desirability to others) and femininity are intrinsically linked: to be feminine is to be vain and to be vain is to be feminine. A woman who is not vain (and preoccupied with how beautiful others perceive her as) is not fully feminine, while a man who is vain is not fully ''masculine,'' quite possibly a weakling or homosexual. Handsome men are often described as "ruggedly good-looking," emphasizing their lack of attention to presentation.

When it comes to characterizing women, this trope takes two basic forms, although sometimes there is blendover.

A) Women are vain, and ''this is a bad thing''. Sometimes the trouble brought on by vanity will be strictly limited to comedy -- e.g., women will pack two week's worth of clothing for an overnight trip and primp and preen in front of any shiny surface they happen past. At other times it will cause more serious plot-related complications, as even the most level-headed female types will promptly turn into a HorribleJudgeOfCharacter if they are paid an appearance-based compliment by an antagonist. Women will also be tempted, ''far'' more than their male counterparts, by promises of youth and beauty at whatever cost. There's a reason the VainSorceress is an almost [[AlwaysFemale exclusively female]] character type. At the most misogynistic end of the scale, women being vain is linked directly to their own downfall and often the downfall of any men who fall for their [[TheVamp wiles]], thus presenting women as the inherently less moral sex and vanity as an inborn proclivity to sin that women must strive much harder to overcome if they wish to be truly virtuous. In such a narrative, a non-vain, or less-vain, woman is shown as a model of virtue (though often very beautiful).

MakeUpIsEvil is often in full play, with vanity leading naturally to deceit, and in older works, reckless endangerment of health, perhaps with lead-based or arsenic-based makeup.

B) Women are vain, and ''this is the natural and correct state of affairs''. A shy girl who starts primping and preening might be said to have "[[SheCleansUpNicely come out of her shell]]". A tomboyish child who suddenly starts caring about high heels and lipstick will be "[[SheIsAllGrownUp growing up]]". This narrative to a degree reverses the notion of vanity-linked immorality, so while a vain woman may still be flawed, a woman who ''shuns'' vanity utterly may be seemingly "unnatural" (in the worst case scenario, a {{Psycho|Lesbian}} and/or ButchLesbian [[UnfortunateImplications with all that implies]]). This kind of approach seemingly lends itself very easily to notions of MarsAndVenusGenderContrast, and in particular often likes to couple itself with the AllMenArePerverts trope -- all men want to look at women, but all women want to be looked at by men, so it all balances out in the end, right?

The implications of this trope tend to be even nastier when applied to men, as though the implied femininity of vanity is a grievous insult to a man's overall character. The audience may get an indulgent chuckle out of the sight of a manly man checking his hair in a store window, but a consistently and overtly vain man is a subject of ridicule and disdain. They will be foppish, cowardly, quite possibly gay in a narrative which makes clear this is a negative and undesirable thing. The SissyVillain owes much to this trope.

The trope's premise in any incarnation is the polar opposite to the concept of metrosexuality, and has waned in recent times as mores change and gender stereotypes are discarded, but not yet a DeadHorseTrope.

Contrast RealWomenNeverWearDresses, and AgentPeacock, a {{bishounen}} badass whose vanity will not detract from their worth and respectability. Compare MenActWomenAre and MenAreStrongWomenArePretty.

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!!Examples:

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[[folder:{{Anime}} and {{Manga}}]]
* A ''RanmaOneHalf'' installment had Kasumi confront Ranma after he'd once again insulted [[{{Tsundere}} Akane]] on her appearance, saying he needed to apologize and cheer her up. When he needs to know why, she replies that while Akane may be stubborn, awkward and tomboyish... "she's still a girl."
** Heck [[GenderBender Ranma]] himself is an excellent example. Though he believes himself handsome in either form, insulting his looks as a man will merely annoy him. Insulting his looks as a ''woman'' will send him into an absolute berserker rage.
* Mumu Momoyama in ''ChocoMimi'' is the [[DudeLooksLikeALady girliest-looking member]] in the group and also the vainest character in the series. He's often at odds with Mimi over who is TheCutie, and even told off Bambi when he noticed she looked more feminine with long hair.
* Deconstructed in ''Vandread'' where men and women both exist on two seperate planets, One with an abundance of resources, and one with hardly any. The mens world is therefore much less advanced and has no concept of holidays, luxury or design as anything but practical, they have become highly resourceful learning to do as much as they can with as little as they can. By contrast the womens planet is far more advanced and plentiful, however they take their vanity to the extreme, wasting their resources thoughtlessly. Such as making their homes nicer looking than their neighbour's, which resulting in blackouts the likes of which caused many of the space pirates to lose their home
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[[folder:ComicBooks]]
* ''ComicBook/TheMightyThor'' has The Enchantress, a VainSorceress whose entire identity (and much of her power set) flow directly from her epic, supernatural beauty, and its effect on both men and gods. Her vanity (though certainly not unfounded) is nearly as legendary as her beauty, and she never hesitates to mock women who are not as attractive (Jane Foster) or who she sees as too 'mannish' for any male to find appealing no matter what their actual appearance (The warrior goddess Sif). The comic itself seems to be of two minds regarding The Enchantress: On the one hand, she is most often treated as a shallow, selfish and bratty annoyance by many of the more powerful Asgardians. On the other hand, her exquisite face and body do give her immense influence over most males, be they god, human or superhuman, and even such wise individuals as Heimdal (and, occasionally Thor) have either succumbed to her wiles, or sought them out willingly. So, basically, the excessively vain girl is silly, petty, and should be dismissed accordingly... but she happens to be [[WorldsMostBeautifulWoman so genuinely, insanely hot]] that in practice she usually gets exactly who and what she wants.
* In the ''ComicBook/SonicTheHedgehog'' issue where Sally [[ImportantHaircut cuts her hair]] and coyly asks Sonic if he likes it, he responds that he'd never known her to be "so... girly." (Ironically this was intended as a sign of her '''de'''-{{Chickification}}, which had had her mooning and crying and generally being passive and ineffective.)
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[[folder:Fanfic]]
* In ''FanFic/HeroesAndVillains'', Buffy's pre-Sunnydale personality carries through, unchanged by her awakening powers and the trauma of her battles. As a result, we get a [[VillainProtagonist heroine]] who is [[ScrewTheRulesImBeautiful conceited]], bratty, and shamelessly [[DistractedByMyOwnSexy obsessed with her beauty]]. That being said, she can still [[GirlyBruiser totally destroy you]] with her nothing but her dainty, perfectly manicured hands, so watch your step.



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[[folder:{{Film}}]]
* ''TroopBeverlyHills'' uses this comedically and positively. Phyllis and all her girls are vain, and are able to charm a female judge by complimenting her. When Annie does her HeelFaceTurn, it is accompanied by a new and more flattering wardrobe. The villainess Velda is plain, mannish, and cruel, plainly uncomfortable the one and only time she's seen in a very conservative dress. She is portrayed as a bad mother (who doesn't even like to be addressed as such), and her unattractiveness is made fun of.
-->"Or we could leave her here... to be toyed with by lonely mountain men. [Glances at Velda.] ''Really'' lonely mountain men."
* Used humorously in ''Film/TenThingsIHateAboutYou'' when feared bad-boy Patrick is told Katerina prefers "[[{{Bishounen}} pretty guys]]."
--> ''Are you telling me I'm not a pretty guy?''
** The nastier version comes into play with male model Joey, a JerkJock who winds up getting his comeuppance via a thrashing from the petite Bianca.
* Dr. Frank N. Furter from the ''RockyHorrorPictureShow''. He's extremely vain and does have a feminine (if rather harsh and demanding) personality to him.
-->Whatever happened to Fay Wray?
-->That delicate, satin-draped frame?
-->As it clung to her thigh
-->How I started to cry
-->`cause I wanted to be dressed just the same.
* Genderflipped in ''Film/CasinoRoyale'' with a scene of Bond checking himself out in the mirror after Vesper gets him an exquisitely-fitted dinner jacket.
* In ''Film/Terminator3RiseOfTheMachines'', the T-X (a female "Terminatrix") walks past a mirror while battling the male T-850, and her head immediately whips to the side for as long as she's reflected in it. There was no reason offered for why she'd do this in the middle of a fight (aside from the obvious point of this trope) and it [[FreezeFrameBonus happens so fast that many viewers likely missed it.]]
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[[folder:{{Literature}}]]
* ''TheWheelOfTime''. Some women are more inclined to it than others, but this always bears out as a cultural thing, where some societies encourage or discourage such behavior. A great deal is made of female hypocrisy as the characters look down on women who blatantly play up to male desire, but ultimately they ''all'' do it, deliberately embracing it after circumstance or jealousy drives them to it. This is seen as the natural and correct state of the world, as women who ''don't'' cater to male attention are even more underhanded and often outright villainous.
* The ''{{Narnia}}'' books have a fair amount of this. The otherwise down to earth Polly immediately starts to trust Diggory's ObviouslyEvil uncle after he calls her pretty. Lucy, generally shown as more virtuous than her older and vainer sister Susan, is so tempted by the idea of being more beautiful and desirable than her that only the appearance of Aslan stops her from casting a spell allowing her to do so.
* ''Literature/{{Xanth}}'' takes the All Women Are Vain and AllMenArePerverts approach. Xanth's archaic prohibition against female rulers is presented as unfairly sexist, but the concept that all women desire to be considered beautiful more than almost anything else, and enjoy being seen as beautiful more than the promise of privacy, is inoffensive and simple truth.
-->A pretty girl could express shock and distress if someone saw her bare torso, but privately she would be pleased if the reaction were favorable.
* ''Literature/HarryPotter'':
** Gender flipped with Gilderoy Lockhart who is extremely attractive and extremely vain. He's unable to get through a sentence without talking about how awesome he is. He eventually proves to be a lying, ineffectual coward whose triumphs are a scam. Vanity is bad, in this case, but not a specifically feminine quality.
** Inverted with Hermoine. She dresses up for The Yule Ball and considered it too much of a hassle to do again.
* ''TheBelgariad'' [[PlayingWithATrope plays with this trope]]. Certainly no female is established as neglecting her physical appearance when she had any other option available. While 7000-year-old Belgarath appears as an old man (and in fact takes care to look like a vagabond), his 3000-year-old daughter Polgara appears eternally 20 -- by (subconscious[[note]]It involves shapeshifting and mental self-images[[/note]] -- the idea only comes up in ''The Malloreon, and it's explicitly just a theory) choice, since while an elderly ''male'' sorcerer may appear learned and formidable an elderly female sorceress would be seen as a crone. As a child she kept herself filthy and unkempt but after her sister's marriage she came out of her shell and went to the opposite extreme entirely; constantly bathing, preening, and dressing flatteringly.
* Joanne Bertin's ''The Last Dragonlord'' has the Lady Sherrine, her mother Anstella, and Mauryanna all be exceedingly interested in looks. Sherrine and Anstella have a rivalry based on who is the fairest, and all interactions between the three have clear jealous undertones. These are also the only female characters to display any sexuality; all others in the book are children, old, dwarfs, or more interested in food.
* In Creator/SarahAddisonAllen's ''Literature/TheGirlWhoChasedTheMoon'', Emily's mother Dulcie had squelched her objections to an ugly photo of her to discourage vanity.
* In AndreNorton's ''Literature/{{Warlock}}'' series, both heroines have brief moments of concern about their looks
** ''Ordeal in Otherwhere'': the prospect of looking more feminine than was allowed on Demeter cheers Charis up, though she is effectively a slave. She objects to the notion of too garish an appearance.
** ''Forerunner Foray'': Ziantha toys the notion of having her nondescript appearance changed for good as her reward.
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[[folder:LiveActionTV]]
* The hosts of ''Series/WhatNotToWear'' take clients (mostly female), who don't wear flattering clothes or apply makeup and then do their very best to assert that this lack of vanity is due to some very serious psychological issues and that the only cure is to take over their wardrobe and convince them otherwise. Men are given the treatment too, but without the psychological aspect. Men not caring about their appearance is just slovenly; Women not caring is a denial of their very gender.
* ''Series/QueerEyeForTheStraightGuy'': Straight, "masculine" men are not expected to know about matters of style and taste, but ''gay'' men can be their tutors.
* Played with in ''{{Frasier}}'', where not only Frasier and Niles' excessive vanity about their clothes and grooming, but simply the fact that they have good taste and style, is seen as effeminate and therefore undesirable. This is despite the fact that they [[SharpDressedMan always look good]] because of this -- oh no, men are supposed to just ''accidentally'' throw on random clothes that they happen to look dashing in.
* Played with in ''{{Series/Community}}'': Jeff, while known for being obsessed with his appearance, tries to make said obsession look as casual as possible.
* In ''Series/StarTrekTheOriginalSeries'', all of the female characters were [[MenAreStrongWomenArePretty very pretty]], and Uhura was by far the most vain of the main cast. When they were all tempted into staying behind on a land run by robots, [[TheSpock Spock]] was offered great knowledge and opportunity for learning, [[TheMedic McCoy]] was offered great medical facilities, Chekov was offered beautiful [[RidiculouslyHumanRobots robot women]] to obey his every command, and Uhura was offered eternal youth. Even more obviously, in And The Children Shall Lead the characters' worst fears were shown: Kirk's was losing command, Sulu's was facing certain death that he had to maneuver the ship out of, and Uhura's was...being old and ugly.
* ''Series/ExtremeMaleBeauty'': On the one hand, the presenter Tim Shaw examines how vanity has become more commonplace amongst men today and reveals that [[CampStraight straight manly men can be just as vain as gay men]]. On the other hand it's criticising the model industry in every other scene and the final episode hammers home the Aesop that a man who takes pride in his appearance will come across as fake and arrogant and should have that kind of thinking stamped out of him.
* The BridgeBunnies of ''Series/{{UFO}}'' all carry a shiny metal pouch on the belt of their catsuits. In one episode it's revealed that the box contains not a high-tech EverythingSensor or repair tools for {{Zeerust}} computer equipment, but a pop-up mirror and makeup kit!
* Many of the versions of the Doctor in ''Series/DoctorWho'' are ridiculously vain [[MrViceGuy as a rule]], and convinced whatever [[RummageSaleReject ridiculous crap they choose to wear]] looks absolutely amazing on someone as fantastically good-looking as them. This is not used in the show itself to feminise the character (besides some throwaway lines by the snarkier companions) and is mostly just a facet of his general weirdness, but some fans interpret it as {{Camp}} behaviour and consider it part of the reason for the show's legendary LGBTFanbase.
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[[folder:{{Music}}]]
* Music/ShaniaTwain's song "That Don't Impress Me Much" says vanity in men is unattractive but in the next verse is says machoness is also a turn off.
-->I never knew a guy who carried a mirror in his pocket
-->And a comb up his sleeve - just in case
-->And all that extra hold gel in your hair oughta lock it
-->'Cause Heaven forbid it should fall outta place
* Music/KatyPerry's "You're So Gay":
-->I can't believe I fell in love With someone that wears more make up and...
-->Cue the chorus: You're so gay and you don't even like boys.
* Music/DemiLovato's "Heart Attack":
-->But you make me want to act like a girl
-->Paint my nails and wear high heels
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[[folder: Religion and Mythology]]
* Narcissus of ancient Greek myth makes this OlderThanFeudalism. He is vain to the point of starving to death because he couldn't tear himself away from admiring his reflection.
** In some versions of the tale he drowned while trying to [[GuyOnGuyIsHot make love to his own reflection]] and his body [[JustSoStory became the first Daffodil]] (scientific name Narcissus).
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[[folder:TabletopRPG]]
* ''TabletopGame/{{Paranoia}}'' adventure "Send in the Clones". The Teela O'Malley clones in the final battle are dangerous opponents. However, they can be neutralized by giving them a small mirror, which causes them to primp and fuss with their hair and check their eyeliner and complexion.
* WarhammerFantasy and Warhammer40K: Followers of Slaanesh are the only ones who give any attention to their appearance, and are directly opposed by devotees of Khorne, who are of the brutal, real-men-don't-wear-makeup-or-wash-themselves persuasion (Sigvald the Magnificent has a special rule where his entire unit stops moving so he can admire his reflection on their polished shields). Slaanesh being both male and female (and not always at the same time), many of his champions and up partially hermaphroditic as well.
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[[folder:VideoGames]]
* ''VideoGame/ChronoCross'''s Pierre is first met admiring himself in the mirror, and joins your party stating they will be the thorns decorating his lovely rose. He turns out to be MilesGloriosus; a phony and all but useless in combat. However, if you get him a complete set of 'Hero' equipment, he becomes AgentPeacock. This only works for him.
* ''VideoGame/SonicLostWorld'' has Zeena of the Deadly Six, who largely cares more about doing her nails and makeup than helping her teammates take care of Sonic. Sonic, [[DeadpanSnarker being Sonic]], takes the time to mock her about it:
-->'''Zeena''': "The last time we met, you ruined my nail art. Now I have to reapply a whole new coat."\\
'''Sonic''': "Oh, my gosh, are you serious?! I am so, so sorry."\\
'''Zeena''': "[[SarcasmBlind Oh! Well, in that case...]]"\\
'''Sonic''': "Uh, no. What I meant to say is [[BackhandedApology I am so sorry that you have nothing better to do in life!]]"
* ''Videogame/DynastyWarriors'' has Zhang He, the AmbiguouslyGay officer of the Wei kingdom who is comically obsessed with beauty in almost all forms.
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[[folder:WesternAnimation]]
* ''TheSmurfs'': [[MeaningfulName Vanity Smurf]] fits the bill; a narcissist never seen without a mirror at hand. Naturally, he is AmbiguouslyGay.
* The narcisstic Peacock from Polish animated series ''WesternAnimation/HipHipandHurra''. While he has a very manly voice, he's not only very feminine but tends to faint every single time his beautiful tail gets dirty.
* A ''HeyArnold'' episode plays around with this when the girls throw a makeover party and deliberately exclude the tomboyish Helga. When Helga tries to play with the boys instead, they mock her for being ugly and unfeminine. Helga caves and dolls herself up, then joins the other girls at the party. After a while, she starts to realize how ridiculous the whole thing is, considering their age. "We're nine years old! We don't ''have'' signs of aging!" She persuades the other girls to her side... and they wind up administering the intended makeover to one of the unfortunate boys who tried to crash their party and found himself outmatched.
* ''[[WesternAnimation/AvatarTheLastAirbender Avatar: The Last Airbender]]'': Toph is a complicated case. After joining TheTeam, she was the only one who wouldn't join the morning grooming session. When Katara said that she was dirty, she called it a 'healthy coating of earth'. Despite this, she hides a side that wants to be pretty, was deeply hurt by girls mocking her appearance, and shared a bonding experience with Katara as they went to a spa.
* Neil, descendant of Narcissus, from ''WesternAnimation/ClassOfTheTitans''. Like his ancestor, he's exceedingly vain and spends half the episodes he's in admiring his own reflection. This coupled with his problems wielding weapons, fashion expertise and tendency to emit a [[ScreamsLikeALittleGirl high-pitched girlish scream]] when frightened makes him a part of this trope.
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