[[quoteright:350:[[Film/ThisIsSpinalTap http://static.tvtropes.org/pmwiki/pub/images/this-is-spinal-tap_8485.jpg]]]]
[[caption-width-right:350:Try to top this.]]
->'''Nigel Tufnel:''' What we do is, if we need that extra push over the cliff, you know what we do?\\
'''Marty [=DiBergi=]:''' Put [the volume] up to eleven.\\
'''Nigel Tufnel:''' Eleven. Exactly. One louder.
-->-- ''Film/ThisIsSpinalTap''

%% One quote is sufficient. Please place additional entries on the quotes tab.

Often, some people [[BiggerIsBetter have the need to top things]]. It could be because of dissatisfaction with something, a need to best someone else (often known as "Keeping up with the Joneses"), or some other reason. Either way, you would like to take something, and push it beyond what's been done before.

Unfortunately, things like time, money, technology, and/or other factors will only allow that so far. So you just end up topping the last thing by a small amount. So you've been forced to leave room for your own thing to be topped later on. Then you top that new thing, this can lead to an all-out "topping" war. This may or may not be a good thing, depending on the circumstances.

Exactly what is topped can vary. It could be a commercial product ([[HowVideoGameSpecsWork like computer and gaming tech]]), an architectural feat, a world record, or something else. Whatever thing, this trope is taking the highest bar set, and taking that "Up to Eleven".

For those who aren't into guitar (electric guitar specifically), the phrase "Taking it up to eleven" is a reference to the volume setting on a guitar amplifier; the maximum setting on most (especially older) amps is 10, however newer amps (most often Marshalls) with the "11" option (which is beyond loud, believe us on that one) [[{{Defictionalization}} came out]], and you can even take the volume higher with gain/equalizer settings on distortion boxes. More recently volume eleven has become partially obsolete as many Marshall amplifiers sport 0-20 volume knobs, essentially taking the trope itself Up To Eleven.

ConspicuousConsumption and AbsurdlyHighStakesGame often involves this.

The term became an [[http://www.oxforddictionaries.com/us/definition/american_english/up-to-eleven official phrase]] in the English language thanks to its inclusion in the Oxford English Dictionary.

Not to be confused with BeyondTheImpossible, which is [[ExactlyWhatItSaysOnTheTin beyond what should be possible]] according to the internal logic of a story. This trope is more likely to be a competition between two or more groups or one group against itself, where one group goes beyond what is considered the limit but still possible.

Compare SerialEscalation, SequelEscalation, TimTaylorTechnology, ExaggeratedTrope, Administrivia/TheSameButMore, ComicalOverreacting, RankInflation, LoudOfWar, ReadingsAreOffTheScale, LoudnessWar, or LensmanArmsRace.


!!Example subpages:

* UpToEleven/{{Advertising}}
* UpToEleven/AnimeAndManga
* UpToEleven/ComicBooks
* UpToEleven/FanFiction
* UpToEleven/{{Film}}
* UpToEleven/{{Literature}}
* UpToEleven/{{Live Action TV}}
* UpToEleven/{{Music}}
* UpToEleven/TabletopGames
* UpToEleven/VideoGames
* UpToEleven/WebComics
* UpToEleven/WebOriginal
* UpToEleven/WesternAnimation
* UpToEleven/RealLife



[[folder: Jokes]]
* What's the difference between a musician, an engineer, and an entrepreneur? A musician says "This amp goes up to 11!" An engineer says "It has the same amount of power, all they did was add an additional designation to divide that power." An entrepreneur says "For the right price I can get you one that goes up to 12."

[[folder: Professional Wrestling]]
* Wrestling/KingKongBundy has, as a central part of his gimmick, the "five-count". Normal pinfalls go to a three-count; when Bundy pins someone, to show how badly he's beaten them, he holds up a hand and yells "FIVE!", demanding the referee count to five instead.
** A fairly common joke on commentary when an opponent gets knocked out cold is that the referee could count to 100 and the pin would still be successful.
* [[DwayneJohnson The Rock]] writes [[WordOfGod in his autobiography]], “The Rock is Dwayne Johnson [[PunctuatedForEmphasis … with the volume … turned … WAY … UP!]]”[[note]]''The Rock Says…: The Most Electrifying Man in Sports-Entertainment'', p. 161[[/note]]

* There is a game in improvisational theater called "Toppers", which is this trope.
* Lyrically referenced in one of the choruses of the song "Raise Your Voice" from the musical version of ''Film/SisterAct''.
The TropeNamer is ''Film/ThisIsSpinalTap'':
->'''Marty [=DiBergi=]:''' [[LampshadeHanging Why don't you just make ten louder and have ten be the top... number and make that a little louder?]]
->'''Nigel Tufnel:''' ...[[MadnessMantra These go to eleven.]]