[[center: ExactlyWhatItSaysOnTheTin. [[superscript:A literary trope]] in which the text is arranged on the page in strange ways, including but not limited to: right-to-left (in Western works), bottom-to-top, reversed, upside-down etc.]] It can also make use of [[color:red:colours]], [[foldercontrol]]

[[folder: multiple Useful Notes/Fonts ]]
and other @@typographical tricks of this nature.@@

It can be done for a ''variety'' of '''reasons'''. A '''''popular one''''' is to represent a character's mental state, ''e.g.'' using [[subscript:cramped text to symbolize claustrophobia or feeling "trapped".]] ''Or, to just ThinkInText, which is ExactlyWhatItSaysOnTheTin.''

!Other writers may use it to visually represent the action being described in the text.

The technical name for this is [[http://en.wikipedia.org/wiki/Ergodic_literature ergodic literature]], from the Greek ''ergon'', meaning "work", and ''hodos'', meaning "path" - that is, [[spoiler: formatting in which a great deal of work is required on the part of the reader to find a "path" through the text.]]

A subtrope of PaintingTheMedium. Sometimes used in MetaFiction and [[ScrapbookStory Scrapbook Stories]]. If employed throughout a work it may be a kind of ConstrainedWriting. See also FootnoteFever (with which this sometimes overlaps), AllLowercaseLetters, NoPunctuationPeriod, RainbowSpeak, CensorBox, BoldInflation, ColorCodedForYourConvenience and PageTurnSurprise. May be used for TranslationPunctuation.

'''Note:''' When adding examples, please be descriptive.

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!!Examples:

[[foldercontrol]]

[[folder:ComicBooks]]
* An original early ''ElfQuest'' comic had a hand-lettered foreword on the inside front cover in the shape of a wolf's head.
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[[folder:FanFic]]

* Whenever someone writes fanfic about a movie character that, ah, talks all . . . funny, like ''[[Film/TheDarkKnight Heath Ledger's Joker]]'', this, er, winds up ''happening''. [=aND don'T EvEn MentIon dElIrIUm.=]
** [=AnD tHeN tHeRe ArE tHe=] [[{{MST}} MsTiNgS]] [=wItH=] [[Series/MysteryScienceTheater3000 tOr]][[Film/ManosTheHandsOfFate Go]].
* Used in {{Forward}} to illustrate River's unbalanced state of mind.
** "Riverthink" makes a guest appearance in ''Graveyard Shift'', by the same author, to depict the message of the Prothean Beacon.
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[[folder:{{Literature}}]]

* Mark Z. Danielewski:
** ''Literature/HouseOfLeaves'' is possibly the most extreme example of this: multiple fonts, multiple colours, literally [[FootnoteFever hundreds of footnotes]], text which goes up, down, left, right, backwards, in ''spirals'', sometimes only with one or two words printed per page and so on. It was so over-the-top the publisher's typesetters wouldn't even look at it, so Danielewski was forced to typeset it himself.
** Danielewski's next novel, ''Literature/OnlyRevolutions'', makes use of other tricks like this: more extensive use of colours, a "sidebar" in the left margin of every page and... well, [[http://booksloveliza.files.wordpress.com/2011/03/onlyrevolutions2.jpg?w=700 see for yourself.]]
* ''Literature/{{Trainspotting}}'' uses slightly unusual textual layouts whilst the protagonist is [[spoiler: hallucinating due to heroin withdrawal]].
* Creator/StephenKing uses this from time to time: different fonts and typefaces, the intrusion of handwriting into typed text, and a device appearing in most of his works which makes use of italics, parentheses and sudden line breaks to represent character thoughts, as in this example from ''Literature/TheShining'':
--> The question was meant to be rhetorical, but his mind answered it
--> ''(you call it insanity)''
--> nevertheless.
* ''Literature/TristramShandy'' is probably the UrExample, including several unusual lines drawn to illustrate the "narrative line" of each volume and a completely black page after describing Parson Yorick's death..
* A favourite device of Creator/EECummings, as can be seen [[http://en.wikipedia.org/wiki/File:TheDialJan1920-Cummingspoem.jpg here]].
* Creator/TerryPratchett uses this quite often:
** In ''Discworld/{{Maskerade}}'' many readers were puzzled by a sentence fragment on the page, floating near the right margin saying "up here?". Near the bottom of the page a character is asked to demonstrate her skill in throwing her voice.
** In ''Discworld/ReaperMan'' Death who is famous for speaking in [[/folder]]

[[folder: all caps ]]
meets ''his'' boss, who speaks in "caps" so huge and bold they took up an entire page. Pratchett stated in interviews that he spent quite a bit of time arranging the prose so that this would happen on a [[PageTurnSurprise left hand page and thus be a surprise to the reader]]. ''Reaper Man'' also uses two different typefaces for the A story and B story.
** When the god Om regains his strength at the end of ''Discworld/SmallGods'', he speaks with chapter and verse numbers inserted between his sentences.
* In ''Literature/TheCityOfDreamingBooks'', right after the villain is revealed, he hands the main character a book which will "answer all his questions" on page 333. As he flips through the book, all pages are completely blank until he gets to page 333. The next two pages of the novel are completely filled with tiny letters that only say [[spoiler:''"[[FingerLickingPoison You just have been poisoned]]. You just have been poisoned. You just have been poisoned. You just have been poisoned..."'']] The next two pages of the novel are completely printed black with only a few words in white letters describing [[spoiler:how he falls unconscious]]. You probably have to squint a bit and move the book close to your face to read it.
** The author does have a tendency to do this. In another of his books, TheThirteenAndAHalfLivesOfCaptainBluebear, the character is approached by a giant spider. The onomatopoesia used to descripe this apporach is 'boom!' in constantly increasing letter size, until the word covers a complete page.
* ''Literature/TheDemolishedMan'' uses unusual type layout to depict telepathic conversations (sentences trailing down a page and interweaving like braids; a party game where the image formed by the words is a kind of charade clue).
** ''Literature/TheStarsMyDestination'' by the same author uses this trope as well.
* In a style reminiscent of Creator/EECummings, the novel ''Crank'' uses this on every page, with each chapter using a different format from the previous one. Its most prominent usage is in the use of space; the book is over five hundred pages long and takes a matter of hours to read.
** The two sequels to ''Crank'' and the rest of Ellen Hopkins's subsequent books follow the same formatting style.
* ''Literature/GoodOmens'' mentions about a million styles of typography used for the title and multiple subtitles of Agnes Nutter's "nice and accurate" book of prophecies.
** Though if you've seen the title pages of sufficiently old books, you'll know this is TruthInTelevision.
* JasperFforde uses this a lot in the ''Literature/ThursdayNext'' books particularly. Justified in that much action takes place in the Book World, with eraser bullets that reduce literary characters to text, locations like the Text Sea, and so on.
** Fforde also uses this to graphically show what's happening in the text. Mycroft's Bookworms in ''[[Literature/ThursdayNext TheEyre Affair]]'' produce apostrophes' as a waste product, as well as amper&s, and when they get upset, they hyphen-ate. These marks show up in the text of the dialogue to illustrate this.
* Parodied in one of the Creator/MontyPython books where there's a self-referential page of coloured letters on a black background.
* [[http://en.wikipedia.org/wiki/Concrete_poetry Concrete poetry]] is a poetic genre based around this trope.
* ''In Search Of Adam'' by Caroline Smailes changes the placement of its words and shades of grey whenever Jude becomes obsessed over that thing in particular. For example when she's counting the words will zig-zag down the page.
* ''Creator/PennAndTeller's Cruel Tricks for Dear Friends'' is printed in such a way that if you flip the pages front to back it's full of large fonted black print but if you flip it back to front it's full of tiny red print. This is used to trick your friend into believing that a special pair of cardboard specs (included) make things magically appear.
* ''The People Of Paper'' has an interesting one: some characters have the intrinsic ability to conceal their thoughts and actions ''from the author'', and others can do so by lining their hat or their house with lead. In-text, this shows up as [[CensorBox Censor Boxes]] over the concealed events (in some cases, entire pages of black).
* Creator/HarlanEllison complained about one author doing this in a story he submitted to one of the ''Literature/DangerousVisions'' anthologies. It had entire manuscript pages that went something like:
-->They tramped on through the day.
-->Tramp
--> Tramp
--> Tramp
--> Tramp
--> Tramp
-->They tramped on through the night.
::Ellison rejected the story but bought a more conventional one by that author.
** On the other hand, he did publish Creator/GahanWilson's story whose "title" is a black blob, and which incorporates sketches of the blob getting bigger and bigger until [[spoiler:it "eats" everybody by flowing over the text]].
* The foreword to Kurt Vonnegut's ''SlaughterhouseFive'' is formatted to resemble a silhouette of a bomb.
* "The Mouse's Tale" in ''[[Literature/AliceInWonderland Alice's Adventures in Wonderland]]'' winds down the page as if it were [[VisualPun a mouse's ''tail'']]
* ''Literature/FinnegansWake'' (naturally) has the occasional letter lying prone or supine or standing on its head, as well as sheet music interrupting the "[[SarcasmMode narrative]]", a whole chapter spaced like an old classbook with two columns for marginalia and lots of footnotes, and special characters like triangles or squares standing in for some of the characters (sometimes. Maybe. It's hard to tell).
** [[http://en.wikipedia.org/wiki/Zettels_Traum Zettels Traum]], Arno Schmidt's valiant (German-language[[note]]and utterly untranslatable[[/note]]) attempt at imitating the above has much of the same: multiple columns (frequently switching sides), '''very''' idiosyncratic spelling and punctuation throughout, as well as handwritten notes and blacked-out words, sentences or paragraphs (though to be fair, the novel was published as a facsimile version of the original typoscript, which the author never got around to preparing for print).
* ''The Raw Shark Texts'', being essentially a book about words, does this a lot.
* When Creator/SamuelRDelany's [=PoMo=] epic ''Literature/{{Dhalgren}}'' has the storyline branch, it doesn't follow one branch and then jump back to the other. Instead, both storylines are printed side-by-side in separate columns going down the page, often for dozens of pages, leaving it up to the reader to decide how best to absorb these simultaneous threads.
* Most books by Alasdair Gray will usually be normal formatted except for one section of it where the formatting goes so haywire as to make that section of the book unreadable (Gray most frequently uses the effect to represent one of his characters having a mental breakdown).
* In the [[Literature/RedDwarf ''Red Dwarf'' novel]] ''Infinity Welcomes Careful Drivers'', a lengthy elevator ride down through the spaceship ''Red Dwarf'''s cargo levels is conveyed by repeating the word "down" almost every other line, until finally it appears written with each letter on a separate line:
-->D
-->o
-->w
-->n
[[/folder]]

[[folder: TabletopGames]]
* The parody RPG ''TabletopGame/{{HoL}}'' is entirely handwritten, as if someone took the notes they'd scrawled on a napkin for their role-playing game and just printed them as is.
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[[folder: {{Webcomics}}]]
* ''Webcomic/{{Homestuck}}'' is ''all about this''. Every character has their own unique typing style that fits their personality (the humans doing subtle things like dropping initial caps or using different emoticons, and the trolls favouring LeetLingo), certain ArcWords are written in specific (occasionally flashing) colours or with an animated gif replacing one of the letters, and at one point a character doing something around the back of the narrator speaks to the reader through AltText. The ==> command that indicates a new page is even replaced with ======> for the troll arc, to reflect the change from the four main characters to the twelve main characters (count the bars).
* ''Webcomic/VoldemortsChildren'' uses different colors and styles for each character's speech, and for the main character, Harry, the color/style changes over the course of the story to reflect Harry's changing thoughts.
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[[folder: WebOriginal]]
* Wiki/SCPFoundation has numerous articles where the typical format is [[InterfaceScrew disrupted]] by the InUniverse effects of the object involved.
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