[[quoteright:350:[[Webcomic/{{xkcd}} http://static.tvtropes.org/pmwiki/pub/images/Comic_20_1897.png]]]]
[[caption-width-right:350:This is why you usually don't measure that.[[labelnote:note]]\
[[AltText "There is also]] [[AllPeriodsArePMS a spike on the Fourier transformation at the one month mark where-]]" "You want to stop talking right now."[[/labelnote]]]]

->''"Just make the whole thing, you know, cooler. ''(beat)'' It needs to be about 20% cooler."''
-->-- '''Rainbow Dash''', ''WesternAnimation/MyLittlePonyFriendshipIsMagic''
%% One quote is aplenty. Please put additional quotes to the quote sub-page.

Ah, statistics... The ally of mathematics, business and hard science. [[LiesDamnedLiesAndStatistics How infallible]]. There seems to be a problem here though... What instrument can you use to measure "awesome", for example? How do you calculate a 14% drop in sadness? And then there are the ''units'', often measured using an AbstractScale -- how many millisobs do you need to get one kilocry?[[note]]Assuming there are one thousand sobs in a cry, it would be one billion times--"kilo" refers by definition to "thousands of" and "milli" refers by definition to "thousandths of."[[/note]]
This trope is for when a character cites a statistic for something which is incapable of being measured. It's almost always done for [[RuleOfFunny comedy]], though it may appear in more serious works as a sarcastic rejoinder.

See also ThingOMeter, where the value is actually somehow measurable. Compare/contrast ArtisticLicenseStatistics, which is also about misusing statistics, but with material that actually can be measured. Compare AppliedMathematics.

Among the most common uses of this trope is describing somebody as "giving 110%" as a measure of effort.


* Ads for the Nicoderm patch (which delivers a small amount of nicotine through the skin to help ease withdrawal for people quitting smoking) show people with a [[ThingOMeter Suck-O-Meter]], which shows how much "quitting sucks" from moment to moment. When the needle gets too high, they use Nicoderm and it goes back down.
* Wrigley's Doublemint Gum can apparently double both pleasure and fun.
* There was a Czech ad for washing powder, guaranteeing great effectiveness because it has "double power of active oxygen". There was an article in some magazine mocking it, and its author wondered what would "single power of passive oxygen" be.
** There probably was none active oxygen, because it would actually destroy the clothes which were washed with the aforementioned powder and the washer in which it was done, unless they were made out of 24-carat gold.
* Advertisers have been doing this for years, such as [[http://en.wikipedia.org/wiki/Chesterfield_%28cigarette%29 Chesterfield cigarettes]] advertising that they had a "measurably smoother" smoke, as if smoothness was something that could be physically quantified and measured.[[note]]It is actually possible to measure the smoothness of something like the surface of a mineral, but not of cigarette smoke, or a cigarette smoking experience.[[/note]] The mathematician [[http://en.wikipedia.org/wiki/Charles_Seife Charles Seife]] discusses this in his book ''Proofiness: How You're Being Fooled by the Numbers'', along with several other such claims that went so far as to have specific numbers attached to them, a type of proofiness he refers to as "Potemkin numbers."
* A 2014 commercial for Charmin toilet paper promises "two times the softening."
* An Irish radio ad for a glazer boasts that their windows are 64% "better".

[[folder:Anime & Manga]]
* In ''Manga/DeathNote'', L occasionally gives statistics about how right he is. The [[AllThereInTheManual official guide]] claims that he makes these up to sound more credible, although in the anime he also does it in his internal monologue when there's no one to impress. Another WordofGod claimed that whenever he mentions a statistic at all, he's ''always'' 99% sure. So all that "5%" or "47%" or whatever meant he was almost totally sure every time.
* In ''[[LightNovel/HaruhiSuzumiya The Disappearance of Haruhi Suzumiya]]'', Kyon declares that Haruhi's ponytail makes her "36% more charming."
* ''LightNovel/ACertainMagicalIndex'''s first arc involves Index's friends trying to remove her memory because according to the Church of Necessary Evil, 85% of her memory is taken up by the Index Librorum Prohibitorum, a collection of forbidden Magical Grimories memorised with her photographic memory skills. This leaves 15% of her memory for her daily life, and makes it necessary for the memory to be removed in order for her to survive (the Grimories cannot be deleted). [[spoiler:This is actually subverted, as the memory limit is proved to be wrong by Touma, who [[LampshadeHanging gets suspicious on how the Church gets values like 85% and 15%]], and learns that the brain has a huge capacity for memory even if the person has photographic memory. Index's friends then realise that they are being used by the Church to protect the secrets of the forbidden Grimories by limiting her contact with the world via deleting her memory.]]
* Ai from ''Anime/{{Yatterman}}'' uses made up percentages to display her reactions to ''everything''.
* ''Star Blazers'' (''Anime/SpaceBattleshipYamato'') -- I.Q.-9: "That's Doctor Sane. He's a little eccentric. About five degrees." Especially silly because it could be an angle or a temperature, and either positive or negative, but [[SidetrackedByTheAnalogy in any case, it's still meaningless.]] [[GeniusBonus The projection angle of an orbital eccentricity is a somewhat more intuitive way to express it.]] Assuming it's used metaphorically here, that's one way of saying he's 'just a little bit off'.
* In ''LightNovel/IsThisAZombie'', the main character, a zombie, uses percentages to reference how much power he's using in his attacks relative to the maximum power a normal human can exert. As a zombie, he's not limited by mortal concepts or limitations of strength, but he can--and sometimes does--damage himself if he puts too much power into his attacks.
* On one occasion in ''Manga/SgtFrog'', the [[FunWithAcronyms A.R.M.P.I.T.]] platoon's deep sea expedition takes a surprising turn when their submarine is surrounded by mysterious, unseen shapes that command them to leave. Keroro reaches for the intercom button, but accidentally launches the torpedoes instead and hits one of the entities dead-on. The whole crew understandably panics, especially when the sub's sensors reveal that the entity was completely unharmed.
-->'''Giroro:''' But how?! Our missiles are 500% more lethal than necessary!
* The bonus [=OVA=] of ''Anime/AngelBeats'' has a "Tension Meter"--a ThingOMeter, but only visible to the audience--which numerically measures the [[LargeHam local concentration of hamminess]]. It seems to be a percentage, since it usually ranges from 0 to 100; though [[CutenessOverload Shiina yelling "CUUUUUUUTE!"]] pumps it up to [[ReadingsAreOffTheScale 9999]], and near the end it goes negative, [[MindScrew indicating anguish or disappointment or something]].

* Creator/EddieIzzard ''Glorious'': "...and tonight, I promise to be 10% funnier -- ah, ha! You can't tell, can you?"

[[folder:Comic Books]]
* The old "20% cooler" line gets referenced in a twisted way in the second story-arc of ''ComicBook/MyLittlePonyFriendshipIsMagicIDW''; during Rarity's nightmare she sees Rainbow Dash call the saddle bag "[[WesternAnimation/GravityFalls Maybelle]]" made for Twilight "''200%'' cooler". Cue a SingleTear from Rarity.
* In ''ComicBook/TheHaloGraphicNovel'' story ''Second Sunrise Over New Mombasa'', Benjamin Giraud is a propaganda photographer for the military, but he has little respect for them because [[ExecutiveMeddling they act no different to him than "suits"]]. At one point, when editing a gruesome image of a dead marine, he's told to make it "more adventurous".
-->'''Giraud:''' Can you be specific...? Exactly how much more ''adventurous''?\\
'''Officer:''' Well it should have-- try to give it ''twenty-five'' percent more of a feeling of adventure.

[[folder:Comic Strips]]
* ''ComicStrip/BeetleBailey'': [[TheSmartGuy Plato]] gives an interpretation of what a demand of "giving 110%" is going to mean: The rest of them give 100%, [[LazyBum Beetle]] gives 10%.
* Wally on ''ComicStrip/{{Dilbert}}'' reports an increase in enthusiasm [[http://dilbert.com/strips/comic/1997-04-28/ as a percentage.]]

[[folder:Fan Works]]
* The very ''name'' of "62 Percent More Evil", an episode from ScriptFic ''Fanfic/CalvinAndHobbesTheSeries''.
* ''Fanfic/FriendshipIsOptimal'' contains a subtle example. As a result of [[BrainUploading uploading]] to Equestria, everything can be numerically quantified, and Celest-A.I. is dedicated to reaching the theoretical maximum value for an individual's satisfaction. {{Justified|Trope}}, since she has complete knowledge of an uploaded individual's mind and a full knowledge of how the brain operates.
* Briefly invoked near the beginning of ''Fanfic/AmberNightAndTheCurseOfTheDiabolicalPastryThief''.
-->"Today she would increase her maturity by twenty percent!"
* In ''Blog/AskKingSombra'', Sombra rates Equestria's three Princesses by their bitchiness using [[http://25.media.tumblr.com/1c2fc451d0277b275694249d5174b6f0/tumblr_mo7fpq1OEb1rj4ht7o2_1280.png The Royal]] [[ThingOMeter Bitch-o-meter]].

[[folder:Films -- Animation]]
* ''WesternAnimation/{{Megamind}}'' tells the people of Metro City that to imagine what he has in store for them, they should take the most horrible thing they can imagine and multiply it... ''by six''.
* ''WesternAnimation/MyLittlePonyEquestriaGirlsRainbowRocks'':
** The Rainbooms are trying to buy time for Twilight to write a counter-spell to the Siren's magic by advancing through the Battle of the Bands:
--->'''Twilight Sparkle:''' Remember, we have to be good enough to make it through but not so good we let the sirens see the magic within us. They could realize we plan to use it against them.\\
'''Rainbow Dash:''' Got it! Be cool enough to win, but not so cool that we end up showing off the whole ears and tails and rainbows thing. Sooo... about ''twenty percent less cool''.
** Rainbow's song, "Awesome as I Wanna Be" has the lyrics, "''When it comes to makin' music, I'm the ruler / You wish you could be twenty percent cooler.''"

[[folder:Films -- Live-Action]]
* ''Film/{{Bedazzled 2000}}'' (2000): "Ah... well, you know, you go out there and you give a 110%, and you wanna play good, and, you know, you hope you play good... I think we played pretty good tonight!"
* In ''Film/{{The Avengers|2012}}'', [[Film/IronMan Tony]] tells Pepper that she can have 12% of the credit for Stark Tower; [[ShuttingUpNow he immediately knows that crack is going to come back to haunt him]]. Later, when Agent Coulson shows up, Pepper lets him in while Tony tries to get rid of him; Tony whispers to Pepper "I thought we were having a moment", and she responds "I was having 12% of a moment."
* This gets a CallBack in ''Film/GuardiansOfTheGalaxy'': Star-Lord claims to have "part of a plan"; when asked exactly how much of a plan he has, he responds "Twelve percent."
-->'''Rocket:''' ...THAT IS NOT A PLAN!\\
'''Gamora:''' It's barely a concept.
* In ''Film/JurassicWorld,'' Masrani asks Claire how things are going at the park, and she rattles off a list of (actually measurable) statistics, like earnings and attendance rates. He clarifies that he wants to know how ''happy'' the guests and animals are, and she stammers that there's no way to quantify happiness. While he doesn't provide a rating scale, he does insist that it can be measured by looking into their eyes.

* Dan Harris invokes and lampshades this trope in his book, aptly called ''10% Happier''.
* From ''[[http://www.amazon.com/gp/product/1605295809/ref=as_li_ss_tl?ie=UTF8&tag=kingtroll-20&linkCode=as2&camp=217145&creative=399369&creativeASIN=1605295809 The Runner's Book of Rules,]]'' by Mark Remy (of ''Runner's World'' magazine):
-->''Running any given route in the rain makes you feel 50 percent more hard-core than covering the same route on a sunny day.''
* Ridcully declares the Unseen University football team will give it 110% in ''Discworld/UnseenAcademicals''. It's left to the LiteralMinded Ponder Stibbons to explain that no, they won't, although their 100% may be greater than previously thought.
* One of Jeremy Clarkson's collections of car reviews described a car as "''exactly'' one million times better looking" than a rival model. We're not sure what units you use for this purpose (millizondas? Microjaguarcx16s?).
* In ''Hereville: How Mirka Got Her Sword'' by Barry Deutsch, a graphic novel set in an Orthodox Jewish community, the narrator declares,
-->''"Naps on Shabbos afternoon are ''twelve'' times as refreshing as naps taken any other day! It's a scientific ''fact''!"''
* In the novel ''Cranford'', the narrator Mary Smith describes Miss Brown, an [[IllGirl Ill Woman]] as coarse-looking and plain. She's about forty. Her sister Jessie is said to be ten years younger and twenty shades prettier.
* In Creator/DouglasCoupland's ''Series/JPod'', Ethan declares: "I've come to the conclusion that documents are thirty-four percent more boring when presented in the Courier font."
* According to Wit's poll at the end of ''Literature/WordsOfRadiance'', Shallan Davar is precisely 77% more agreeable than her mistress, Jasnah Kholin.

[[folder:Live-Action TV]]
* ''Series/HowIMetYourMother'' episode "Not a Father's Day" (2008): "Lily, no part of Barney Stinson does anything less than 110%. If one my little Michael Phelpses got loose, he's swimming for gold."
* In the ''Series/{{Monk}}'' episode "Mr. Monk and the Big Game," Monk is coaching basketball and, [[SuperOCD being Monk]], has asked the players to only give 100%. He responds to the above by telling another player she can only give 90%.
* ''X Play'' on G4 uses concepts in place of stars in a ratings system during their video game reviews.
* ''Series/{{Angel}}'':
** Andrew boasts that he's become "82% more manly" since he saw Spike last.
** Gunn claims a particular office would make him look 17% less completely out of place.
* In ''Series/TheApprentice'' (UK), candidates would frequently promise to "give 110%" (or, in extreme cases, 150% or 200%). Lord Sugar eventually got so tired of this that he banned the use of the phrase.
* Jack Donaghy in ''Series/ThirtyRock'' is dating two women that he loves equally, so he decides to use his HEART:[[FunWithAcronyms Hard Equations And Rational Thinking]], to decide which one is better for him. It doesn't work.
* In the old ''Series/AmericanGladiators'' show, competitor Wesley "Two Scoops" Berry gave an ever-increasing percentage of effort for every show he won, topping out at six digits for the championship.
* ''Series/SquareOneTV'' had a skit with a man singing about how he was giving "Eight Percent of my Love" to his girlfriend, with a breakdown for where the other 92% was going.
* In ''Series/{{Community}}'' Professor Slater tells Jeff that the [[SecretRelationship secrecy]] makes the sex 38% hotter.
* Music/FlightOfTheConchords'': In one episode, Murray keeps a graph of the state of his various friendships. After Brett and Jemaine offend him a few times, it drops their friendship to "Strangers."
* In an episode of ''Series/{{House}}'', House actually prescribes ''cigarettes'' as treatment for a man suffering from inflammatory bowel syndrome, and adds that it's an established fact that [[SmokingIsCool they make you look 30% cooler]].

* The song "Remember The Name" by Fort Minor uses this trope heavily. The chorus of the song goes:
-->"This is ten percent luck, twenty percent skill\\
Fifteen percent concentrated power of will\\
Five percent pleasure, fifty percent pain\\
And a hundred percent reason to remember the name!"
* Occurs on the Reel Big Fish live album, Our Live Album is better than Your Live Album, on the track "Suburban Rhythm." The RBF perform many versions of the song, one of which is a blues version. Before this version is played, the lead singer says they need to "bluesify it, by like 20%."
* The Music/KenAshcorp song "20 Percent Cooler" which includes references to all of the [[WesternAnimation/MyLittlePonyFriendshipIsMagic "Mane 6"]] and a shout out to [[Film/FerrisBuellersDayOff Ferris Bueller]].

[[folder:Pro Wrestling]]
* ProfessionalWrestling fans often quantify exceptionally bloody matches on the Muta scale. 1 Muta is defined as the amount The Great Muta bled in a 1992 match against Hiroshi Hase, widely held to be one of the goriest matches in history. Thus, Muta ratings are usually fractional or decimal (for example, 1/2 Muta or 0.3 Muta).

[[folder:Video Games]]
* ''VideoGame/Left4Dead2'':
-->"All right, everybody, you're giving 110 percent!"\\
"Just do it! Okay, all right, now that's 110%, 100%, 100% 115%, 75%."
* ''VideoGame/{{Borderlands}}'':
** One of the slogans Marcus' vending machines gives for "Torgue" brand guns is:
--->''"Four hundred percent more awesome! Also, Torgue doesn't make their guns out of freaking wood!"''
** The bit about wood is an in-universe shot at a rival weapons developer, Jakobs, who also makes high damage guns, but includes wood stocks and finish in their design.
** Averted with Gaige's "20% Cooler" skill, though, which does actually modify your skill cooldowns (although there's no value where it changes it by exactly 20%).
** ''VideoGame/Borderlands2'''s trailer claims it's "1000 Degrees Hotter" and has "96.5% more WUB WUB" (although since ''VideoGame/{{Borderlands}}'' contained ''no'' "WUB WUB" even just Claptrap's chanting "wub wub wub DROP" would count).
** A handful of skills have an arbitrary number thrown in just for chuckles, such as "+100% Multi-Kill".
** In ''Videogame/BorderlandsThePreSequel'', Jack's Body Double will often remark "And the world just got 25% more handsome!" when summoning his holograms.
* The Zen Ball in ''VideoGame/{{Peggle}}'' is a ZigZagged example. While the word used ("zen") is immeasurable, what it's ''actually'' measuring is how much the score of the shot increased over the original, non-zen-assisted shot.
--> "__% more Zen!" or "Maximum Zen Achieved!"
* Pretty much everything Fi says in ''[[VideoGame/TheLegendOfZeldaSkywardSword Skyward Sword]]'' uses this trope. Fi is a computer, and she may very well have a concrete, well-defined measuring system for different emotions based on certain criterion.
* ''VideoGame/WorldOfGoo'': The Tower of Goo Memorial Park and Recreation Center advertises itself as being "20% more infinite in all directions."
* The trailer for the Halloween update for Videogame/TheBindingOfIsaac stated that the update had made the game "20% more evil".
* The iOS game ''Dragonvale'' has some fun with this. "We're 83% certain that it is 100% safe to keep Poison Dragons near habitable civilizations."
* After fighting off three evil clones of yourself in ''VideoGame/SecretOfEvermore'', a bystander will come out and say: "According to my calculations, [[InsaneTrollLogic you're three times stronger than yourself!]]"
* Similarly, at the conclusion of a story arc for villains in ''VideoGame/CityOfHeroes'', the player is given the option of fighting just one or multiple clones. Choosing to fight all eight at once awards the "Army of Me" badge:
-->''You don't understand the math behind it, but you're pretty sure you're equal to or greater than eight of yourself.''

[[folder:Web Animation]]
* ''WebAnimation/DeathBattle'': [[http://www.screwattack.com/shows/originals/death-battle/death-battle-starscream-vs-rainbow-dash Starscream Vs. Rainbow Dash]]'' references [[Recap/MyLittlePonyFriendShipIsMagicS1E14SuitedForSuccess the trope namer]] in its comparison of the participants' abilities by noting that Rainbow Dash is "20% cooler than Starscream"

[[folder:Web Comics]]
* The [[AltText votey]] in [[http://www.smbc-comics.com/index.php?db=comics&id=1716#comic this]] ''Webcomic/SaturdayMorningBreakfastCereal'' illustrates the proper units of measure for anger, fear, and awkwardness.
* ''Webcomic/{{xkcd}}'' has done this a few times. In [[http://xkcd.com/523/ cartoon 523]], a character has made a graph showing the decline of a relationship.
* In ''Webcomic/TheOrderOfTheStick'', an angel shows Roy a graph of Belkar's evil against time, measured in Kilonazis. Note that since it is a parodic fantasy world [[RPGVerse of a particular kind]], it could very well be that it is not a "subjective quality" at all but that evil can be really measured objectively there.
* ''Webcomic/VGCats'' not only uses this trope- it uses it [[http://www.vgcats.com/comics/?strip_id=306 very nearly by name]]. (Probably a direct ShoutOut to the TropeNamer.)
* 1930 Nightmare Theater does this [[http://dummcomics.com/2009/10/15/kimbos-spellbook-004/ with a spell promising]] to make you "Look 80% cooler at all times."
* One ''Webcomic/ElGoonishShive'' [[http://egscomics.com/?date=2011-02-11 strip]] has Grace inventing a measure of sadness called the [[Recap/FuturamaS4E7JurassicBark Seymour]].
* Similarly, in ''Webcomic/QuestionableContent'', happiness can be quantified in Fournier-Goldman Happiness Units. A tremendous amount of difficult algebra seems to be involved, and the scale apparently defines a lethal threshold of happiness.
* {{Invoked|Trope}} in the comic title of [[http://www.leasticoulddo.com/comic/20121020 one strip]] of ''Webcomic/LeastICouldDo''.
* Seren of ''Webcomic/KarinDou4koma'' will kill you 70% dead.
* ''Webcomic/StatisticalFact'' frequently quantifies emotions such as [[http://statisticalfact.com/sf/ice-cream-bike-ride/ pleasure]] and [[http://statisticalfact.com/sf/hot-sack-of-potatoes/ fun]]. [[http://statisticalfact.com/sf/ladder-bad-luck/ Badder Ladder Luck]] reveals the percentage of bad luck received from walking under a ladder.
* ''Webcomic/TwoKinds'': [[http://twokinds.keenspot.com/groupb/?p=1 The B Group archive]] has been determined to be 67% cooler than the main group.

[[folder:Web Original]]
* A common source of comedy in ''Website/{{Cracked}}'', especially the articles that center on charts and graphs.
* In the online review circle, some reviewers (occasionally WebVideo/JesuOtaku or others) will use a star system with the star replaced by concepts. Said concepts are often some aspect of the subject being reviewed; said star system is not really being replaced, just merely being made [[TitleDrop 20% cooler]].
* [[http://www.funnyjunk.com/funny_pictures/2492884/Furry+Chart/ This funny chart]] is intended to measure the "[[SlidingScaleOfAnthropomorphism furriness]]" of something. It's a heavily abridged version of a less comical and lesser-known image that does much the same thing -- depicting what different "percentages" of cat traits look like, from fully human to fully cat[[note]]With [[BestialityIsDepraved the full cat]] labeled as "[[YouBastard You sick bastard]]"[[/note]]. The full version has many more examples of different percentages.
* A banner ad for some kind of game project: "[[Webcomic/TheAdventuresOfDrMcNinja DrMcNinja's]] Radical Adventures. Now 20% more radical." Possibly a StealthPun, since there is a character in the comic called "King Radical." Maybe he just shows up 20% more times.
* Website/SFDebris gives us the unit "Kims" (as in deci-Kims), which is the measure of [[Series/StarTrekVoyager Harry Kim's]] sexual trauma applied per cubic meter/second. Not to be confused with a metric-Kim, which is a measurement of [[DysfunctionJunction personal shame]].
* [[http://www.popehat.com/ Popehat]], a blog primarily concerned with the legal aspects of First Amendment issues, devoted its [[http://www.popehat.com/2012/06/27/june-28-2012-history-in-the-making/ June 28th, 2012]] column to the [[=KHAN=]], defined as "the amount of internet rage, channeled through email, listservs, and websites, on the day of Bill Clinton's impeachment acquittal". Larger units in the measurement system are the [=GENGHISKHAN=] (exactly One Godzillion [=KHANs=], first measured on December 12, 2000, the day the US Supreme Court ruled that George Bush had won re-election) and the [=CHAKAKHAN=], One Mecha Godzillion [=KHANs=] of internet rage..
* Doctor Insano of ''WebVideo/TheSpoonyExperiment'' built a literal Gaydar; it measures stereotypical gayness. He refuses to say why.
* ''Wiki/SCPFoundation'': The sales pitch for [[SmokyGentlemensClub Marshall, Carter and Dark's]] [[http://www.scp-wiki.net/scp-865 "Gentleman's Lash"]] reads that it administers "7.3 kilosades of psychological trauma to its target".
* Used in the first image of [[http://what-if.xkcd.com/90/ this]] ''Blog/WhatIf'' entry, where all the seas in the world are combined into one.
-->"I'd say the 30% increase in width makes it 20% more brooding and about 9% more majestic."

[[folder:Western Animation]]
* ''WesternAnimation/TheInvincibleIronMan'': "Wonderful news, Tony, Howard. We'll support you both 110%."
* ''WesternAnimation/TheSimpsons'':
** One member of the committee creating [[ShooOutTheNewGuy Poochie]] says, "I feel we should Rastafy him by... 10 percent or so."
** In an early episode where Mr. Burns' company softball team is playing against their Shelbyville analogues, Burns hires a hypnotherapist who attempts to invoke this:
--->'''Hypnotherapist:''' You are all very good players.\\
'''Entire Team:''' (''in monotonous unison'') We are all very good players.\\
'''Hypnotherapist:''' You will beat Shelbyville.\\
'''Entire Team:''' (''in monotonous unison'') We will beat Shelbyville.\\
'''Hypnotherapist:''' You will give 110%.\\
'''Entire Team:''' (''in monotonous unison'') That's impossible. No one can give more than 100%; by definition, that is the most one can give.
** Abe Simpson once describes his former Army unit, The Flying Hellfish as, "The fightingest squad, in the fightingest company, in the third-fightingest battalion in the Army!"
** According to a love letter sent by a secret admirer to Ms Krabappel, "A million poets could try for a million years and describe but three-eighths of your beauty.".
* In ''WesternAnimation/AdventureTime'', there's apparently a Party God who lives in the clouds in the sky, who seems to use the term "party" as a unit of measurement when possessing Jake to the extent that he "parties forever"!
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** The (partial) TropeNamer[[note]]It would've been the TropeNamer outright, but "20% cooler" could refer to temperature, which ''can'' be measured, and thus doesn't fit the trope[[/note]] is the episode "Suited for Success", where Rarity asks Rainbow Dash how to improve Dash's dress. Dash simply replies that it needs to be "cooler". When Rarity asks Dash to be more specific, Dash says "it needs to be about 20% cooler." Such maddening vagueness drives Rarity up the wall. [[MemeticMutation The phrase immediately went memetic.]]
** Rarity also wants her friends to be 110% satisfied with their dresses.
** [[LargeHam Princess Luna]] is taught what the concept of "fun" is[[note]]she's a FishOutOfTemporalWater and has quite literally never heard the English word "fun" before[[/note]]. After the second game, she expresses her approval with: "HAHA! THE FUN HAS BEEN DOUBLED!", another phrase that also [[MemeticMutation took no time to go memetic.]]
** Applejack claims to be 50% less afraid than Rainbow Dash in "Castle Mane-ia".
** In "[[Recap/MyLittlePonyFriendshipIsMagicS5E15ScareMaster Scare Master]]", Rainbow start saying that Fluttershy is only taking "like 90%" of the fun out of Nightmare Night [[BeQuietNudge before being interrupted]].
* ''WesternAnimation/{{Futurama}}'':
** In the episode "Reincarnation", during the 8-bit segment, a sadness meter appears on the top left of the screen keeping track of the Professor's deteriorating esteem.
** The Professor has a "Coolometer" which measures the popularity of the subject in units of [[Series/HappyDays megafonzies]].
** In "Bender's Big Score", he has an instrument for measuring how "doomed" someone is. The unit is "milliDooms".
--->'''Professor Farnsworth:''' Good Lord, Bubblegum! The duplicate body is emitting doom at ten times the background level!
** In a DVD commentary, the writers insisted [[InherentlyFunnyWords the word "underpants" is 20% funnier]] than "underwear", attributing the observation to Ken Keeler.
** [[PeaceAndLoveIncorporated Mom's Friendly Robot Company]] claims that its oil is made with "10% more love" than their competitors.
** Bender's Gaydar which can receive interference from a gay weather balloon... although, given the various robots and sentient appliances we've seen in the show, this particular instance ''might'' be completely literal.
* One episode of ''WesternAnimation/SamuraiJack'' featured Jack aiding a group of spacemen return to their home planet. One of them was constantly calculating the probability of random events, from the probability of successfully launching a rocket, to whether or not Jack was having a good time at the moment.
* Subverted with Cyborg in the ''WesternAnimation/TeenTitans'' episode "Only Human". Since Cyborg is, well, a cyborg, the machine part of him can measure how much effort he is actually putting in. Part of the episode was Cyborg lamenting that he ''cannot'' give 110%.
* In ''WesternAnimation/BuzzLightyearOfStarCommand'': Zurg's Hyper Death Ray causes a fate 20% worse than death, Hyper Death (not to be confused with a FateWorseThanDeath; it's a kids show after all).
* In the ''WesternAnimation/AmericanDad'' episode "Haylias", Stan is attempting to set up a brainwashed Hayley with an obviously homosexual and unenthusiastic suitor. Hayley, who has been conditioned to follow Stan's commands somehow manages distinct facial expressions for each of Stan's instructions:
-->'''Stan:''' Look aroused.\\
(''Hayley gives a seductive smile'')\\
'''Stan:''' Ten percent more aroused.\\
(''Hayley's smile brightens and her eyes widen in excitement'')\\
'''Stan:''' Scale it back two percent.\\
(''Hayley mutes her excited expression slightly'')\\
'''Stan:''' Ah, young love.
* In the ''WebAnimation/BravestWarriors'' episode "Butter Lettuce," Danny uses the Holojohn to load up a version of Beth with the request that she be "30% sexier than normal." He then follows this up with a version that is 40% sexier, which is then followed by a version that is ''[[ReadingsAreOffTheScale 9000%]]'' sexier. [[spoiler: The last one [[{{Gonk}} doesn't end well.]]]]
* Averted in "The Three Friends Problem" on ''WesternAnimation/PegPlusCat'' when Cat draws a graph indicating that Peg used to like him to infinity and now she only likes him to "about this much" (very low point on the graph) but likes Big Dog instead to infinity. Peg tells him that while there are lots of things that can be compared on a graph, her feelings for him can't be compared to her feelings for Big Dog or anyone else and that he'll always be totally special to her. Later, they both sing about it.
* ''WesternAnimation/BobsBurgers'': When the Belchers put on a murder mystery dinner theater, they are asked to tone down on the gore. Their banner for the second show advertises "20% less gore".

[[folder:Real Life]]
* Often invoked in modern sports where the term 'give 110%' has become something of a cliche. Aside from the vagueness of what the athletes are supposed to be giving, as noted above, by definition 100% is everything a person can give.
* The concept of utility in economics. Two utils are not seen as twice as liked as one util, they just indicate something that is liked more than one util but not as much as three.
* Utility in Utilitarianism, which is subtly different from economics. For example, it can be aggregated between people. It's measured in [[http://en.wikipedia.org/wiki/Quality-adjusted_life_year QALYs]] and [[http://en.wikipedia.org/wiki/Disability-adjusted_life_year DALYs]]. Basically, a QALY is the net happiness a healthy person feels in an average year, and a DALY is negative one [=QALYs=], i.e. the net pain felt in a year.
* Money itself is essentially approximating desire for a good or service relative to the desire to produce the good or service and the desire for alternative goods or services. Part of the reason our economy goes through cycles is that this metric is an approximation and can be skewed by various factors (government subsidies and corporate malfeasance for example).
* Probably the most common parody of this in real life is the milliHelen, a measure of beauty. Helen's beauty launched a thousand ships, in reference to [[Literature/TheIliad the Greek myth]]. Thus, a milliHelen is the beauty that launches one ship. Amusingly, this manages to be the rare example of this trope that has a defined value, but in a bit of a VoodooShark moment, its definition is just as vague as standard for this trope. A negative amount of milliHelens indicates how many ships would be launched ''away'' from the "beauty" in question.
** Kind of odd, though, mixing metric prefixes with [[IncrediblyLamePun Troy units.]]
* The "Winger" and "milliWinger", terms coined by the UsefulNotes/FurryFandom during its earlier days (but which have fallen out of use by now) as a way of quantifying {{Squick}}. According to [[TheWikiRule WikiFur]], "One Winger is equal to the amount of mental disturbance caused by viewing a typical [[{{Yiff}} Doug]] [[{{Hermaphrodite}} Winger]] [[GagPenis drawing]]."
* In any collaborative artistic project such as film and television production there is a fundamental problem trying to quantify artist contribution and abstract concepts of quality. But in order to convey some amount of direction you ARE actually encouraged to give a percentage, as you could either spend five minutes trying to explain how loud you want the actor to scream or just say "scream at ninety percent capacity" and adjust accordingly. It's not a perfect science and prone to being ''too'' contrite when more precise direction is needed.
** Script author Creator/WilliamGoldman once was told by a producer that a script had to be made "forty percent funnier", in the next month. Two weeks later Goldman was asked about the progress. [[StealthInsult He said]]: "I only managed to make it fifteen percent funnier, so I'll have to make it twenty-seven percent[[note]]The proper answer is twenty-two percent.[[/note]] funnier in the next two weeks." The producer, after a {{beat}}: "Yeah, should work out."
** There's the [[http://1d4chan.org/wiki/The_Henderson_Scale_of_Plot_Derailment Henderson Scale]] of [[OffTheRails Plot Derailment]], where One Henderson is the complete and total destruction of the plot, and multiple negative Hendersons is every problem ever solved for all of time permanently.
** Producer/Director Larry Kasanoff's [[TroubledProduction confusing instructions]] to ''WesternAnimation/FoodFight'' animators were to make animation sequences "more awesome" or "30 percent better".
** The StarTrekShake as developed by the cast of ''Series/StarTrekTheNextGeneration'' included a scale of 1-10 for how they shuffle around in their chairs, 1 being something that makes the lights flicker and 10 being the ship torn in half. There are amusing things to notice how different characters react to supposedly the same explosion, some looking like they are on a bumpy road while others are on a roller coaster.
* While objective measurement of how [[CrowningMomentOfAwesome paroxysmically awesome]]/[[DarthWiki/SoBadItsHorrible painfully sucktacular]] something is can be difficult to obtain, it's possible to measure an individual's perception of that something. For example, neuroscientists use functional magnetic resonance imaging ([=fMRI=]) to [[http://io9.com/scientists-succeed-in-objectively-measuring-pain-472456061 identify objective measures]] of ''pain''.
* IQ is frequently misunderstood by people who believe it to be an absolute measure of intelligence; rather, it is a statistical measure. 100 IQ is the average intelligence of whatever baseline population is used to construct the baseline for the test. Someone with an IQ of 115 is not 15% more intelligent than someone with an IQ of 100, but rather is 1 standard deviation more intelligent than someone with an IQ of 100 - thus they're more intelligent than 84.1% of the population. This doesn't mean that they're 34.1% more intelligent than the average person is, either. Due to the way that IQ tests are created, IQs more than four standard deviations beyond the average (below 40 or above 160) cannot be accurately measured because there is simply insufficient data to accurately chart the relative intelligence of people out there - thus someone with an IQ measured as being 175 may not be one standard deviation more intelligent than someone with a measured IQ of 160. Thus IQ is a relative rather than an absolute measure, and going from 100 to 110 IQ may not represent the same change in absolute intelligence as going from 110 to 120 IQ.
* Trainees at Air Force Officer Training School are required to submit weekly "Morale Reports" in which they must quantify their morale on a scale and report its improvement or decline in percentages. Seriously.