-> ''"At Wrestling/{{WrestleMania}}, Mike Tyson... [[PunctuatedForEmphasis In. This. Very. Ring...]]"''
-->-- '''[[Wrestling/VinceMcMahon Vince [=McMahon=]]]'''

Often, on a ProfessionalWrestling show, we'll see the main event of a show actually booked on the show itself, as a result of a confrontation that takes place at the beginning of the show. This often leads to a WhatHappenedToTheMouse situation, as fans wonder, "Well, what was the main event going to be before?"

Of course, we're never told exactly what match was canceled to bring us this spur-of-the-moment match. This leads us to two possibilities:
# Pro wrestling promoters are willing to scrap their pre-planned main events at the drop of a hat.
** Wouldn't the logical choice be dropping the ''lowest'' importance match off the bottom of the card instead?
# Promoters go into a show ''with no main event whatsoever planned'' as a matter of course, and, if it weren't for the fact that their wrestlers are extremely volatile individuals, would have a lot of time to fill and nothing planned to fill it with.

Vince [=McMahon=] popularized this phrase, and changing the main event at the beginning of a show. One can say that part of the reason for it was a counterattack against Wrestling/EricBischoff and Wrestling/{{WCW}} who, among other things, would reveal the results of taped WWF broadcasts. (OlderThanTheyThink. See the Wrestling/MondayNightWars page.) Even when live shows became the norm, the gimmick of changing the main event could be used to throw off the competition as well as Internet smarks.

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!!Parodies:

A more interesting question may be to ask yourself why they insist in saying, "In this very ring!" What, did they think you would think they meant "some other ring"?

* This was once parodied in the e-wrestling federation ''Brawlers on a Budget'': "I'll face you on another night, in another ring!"
* As a matter of fact, in the Website/{{WrestleCrap}} made book ''The [=WrestleCrap=] Book Of Lists!'', one of the lists in the "Those Poor, Poor Promoters" section is "Top 4 Things Vince [=McMahon=] Loves To Talk About". The #3 entry is indeed marked, "This Very Ring." An excerpt, for your reading pleasure:
-->''You know, if Vince really wanted to change things up, he'd say, for example, "Wrestling/TripleH, you have crossed me for the last time! Quite frankly, I've had enough of your shenanigans, and therefore, later this evening you will be facing Randy Orton in some other ring other than this very ring." Sheesh, even in our fantasy world, where we dream of Vince not saying "this very ring," he still somehow sneaks it in. Bastard.''
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