[[quoteright:335:[[ComicBook/MrA http://static.tvtropes.org/pmwiki/pub/images/MrA_slap_3354.jpg]]]]

->''"Moving parts in rubbing contact require lubrication to avoid excessive wear. Honorifics and formal politeness provide lubrication where people rub together. Often the very young, the untraveled, the naive, the unsophisticated deplore these formalities as 'empty,' 'meaningless,' or 'dishonest,' and scorn to use them. No matter how pure their motives, they thereby throw sand into machinery that does not work too well at best."''
-->-- '''Creator/RobertAHeinlein'''

The [[HeyYou way you address someone]] says a lot about how you think about him or her, and what your relationship is. Just think how this can be a potential minefield, especially when meeting someone new; if someone makes a mistake, it usually takes one of two forms:

* Character A assumes too much familiarity with Character B, only to be corrected, usually in a rather sharp way. "That's ''Doctor'' Von Trapp to you!"; Depending on how it's played, this can be used to generate sympathy or contempt for either character: If Character A seemed genuinely rude, then Character B will look better; if Character B seems to have overreacted to a relatively minor slip, then the opposite is true.\\
A comic variant is respond to an insult by requiring the use of a title with it: that's ''Doctor'' Idiot to you!!!

* Character A assumes too much formality with Character B, [[DontCallMeSir only to be given a gentle alternative]]: "Please. Doctor Von Trapp is my father. Call me Biff." Almost always used to show that Character B is not as bad/scary as he or she initially seemed. (Though if he is a superior, the subordinate may insist on the formal title to show that no, they are not friends.)

[[TropeCodifier The trope is named]] for Creator/SidneyPoitier's famous line from ''Film/InTheHeatOfTheNight'', where a black Philadelphia detective, Virgil Tibbs, is in a bigoted part of the South, and is asked what people call him, using a racial slur in the process. ''Mister'' Tibbs responds with affirmation of his experience and value.

Note that this happens in real life, making it an example of TruthInTelevision; however, it is also typically notable in media set in and from [[PeriodPiece previous periods]] (such as most Creator/JaneAusten works). Compare FirstNameBasis, FullNameBasis, and LastNameBasis; contrast TheMagnificent; and compare/contrast TermsOfEndangerment. If this is a RunningGag, then it becomes InsistentTerminology and possibly a LargeHamTitle. See {{Honorifics}} for the East Asian equivalents.



[[folder:Anime & Manga]]
* In the English version of ''Anime/YuGiOhGX'', [[ViewerGenderConfusion people aren't always sure whether to address Dr. Vellian Crowler as "sir" or "ma'am"]], which causes him to angrily retort that he is "''Dr.'' Crowler, thank you very much" and that he has a "Ph.D. in dueling".
** In the Japanese original, character Jun Manjoume is frequently addressed informally as just "Manjoume" by many characters, which causes him to angrily mutter "San da!" (meaning they should attach the "san" honorific to the end of his name). Since "Sanda" is the also Japanese pronunciation of the English word "thunder", this insistence is what gave birth to his nickname as "Manjoume Thunder".
* In ''Manga/FullmetalAlchemist'', Major Alex Louis Armstrong calls his older sister "sis", prompting her to say "Major General Armstrong!" She's a badass.
** During the Briggs arc, Vato Falman repeatedly has to remind people that' he's '''Second Lieutenant''' Falman after being transferred and promoted.
* Used in ''Anime/DragonBallZ'', though not in the American dub of the anime, just the Japanese versions (and the translated manga). Piccolo mentions Kaio can help them, to which Kaio says "It's Kaio-sama..." or Lord Kaio.
* In the Rainbow Mist filler arc of ''Manga/OnePiece'', Robin calls Henzo "Mr. Henzo" (even though she is speaking Japanese). He asks to be referred to as "Professor Henzo", and she complies. In the Drum Island arc, Dr. Kureha, when introducing herself to Nami, and when taking Chopper in as an apprentice, says "Call me Doctreine". Crocodile also referred to Nefeltari Cobra, Alabasta's king, as "Mister Cobra."
** When Dalton confronts Wapol and addresses him without honorifics, Wapol demands that he address him with the respect owed to his king.
** Vergo insists on being called Vergo-san. Law refuses to do so until moments before [[spoiler:he slices Vergo into two. "Payback is gonna be a bitch, Vergo-san."]]
* ''Manga/DiamondCutDiamond'': If you happen to be younger than Yodogimi, you must only refer to her as Yodogimi'''-san'''!
* In ''Manga/{{Bleach}}'', Hitsugaya often has to insist that Momo and Ichigo call him "Captain Hitsugaya" (as opposed to "Shiro-chan" and "Toshiro" respectively).
** In the ''Manga/{{Bleach}}'' [[WhatCouldHaveBeen pilot]], Rukia demands that Ichigo address her as "-sama" when he asks to be let back into his body (by contrast, the actual Rukia insists that Hanataro '''not''' call her this).
** While recuperating after his fight with Ichigo in the Soul Society arc, Captain Kuchiki plaintively wonders when Ichigo will stop calling him by his first name Byakuya.
** Later on, Mayuri and Soi Fon both gripe at Ichigo for not using honorifics with them.
* Played for laughs at the end of ''Manga/InuYasha''. [[spoiler: A newly married Kagome refers to [[TheStoic Sesshoumaru]] as ''nii-san'']]. His reaction (and the identical reaction of [=InuYasha=]) is priceless. [[OldRetainer Jakken]] goes into the usual hysterics insisting that she learn some respect and be put in her place... [[FanNickname Lord Fluffy]] just [[CharacterDevelopment dismisses it]].
* In ''Franchise/LyricalNanoha'', since the [[CloneJesus Saint King's clone]] is still the ''[[CrystalDragonJesus Saint King]]'', people sometimes refer to her as "Your Majesty", which really annoys her as she insists that she's just a normal third-grader so they should call her "[[spoiler:Vivio]]". [[spoiler: [[{{Bifauxnen}} Otto]]]] doesn't care and continues calling her that anyway as a form of teasing, causing some fans to start {{Shipping}} them.
** [[spoiler:Deed]] does the same, but by ''Manga/MagicalGirlLyricalNanohaVivid'', [[spoiler:Vivio]] has come to accept it.
** She does manage to get Chantez to call her by her name in ''Anime/VividStrike''.
** Inverted with Signum, who suggests that she might have to stop referring to Fate as "[[LastNameBasis Testarossa]]" and using the informal "[[UsefulNotes/JapanesePronouns omae]]" on her after she becomes Fate's vice captain in Lightning Squad, but Fate notes that it's fine. Most characters tend to address each other normally in the company of their friends and may do so formally when in an official context or to make a point (Nanoha once calls Hayate "Hayate-chan" when talking about her need to help her out as a friend, then switches to "Commander Yagami" when mentioning that she trusts her as a subordinate).
* In ''Manga/FruitsBasket'', the Yuki Fan Club is fanatic about Yuki being addressed with proper respect.
** They have rules concerning how you should refer to him ''depending on what year you're in''.
* From the various [[Anime/TenchiMuyo Tenchi series]]:
-->"Hey Washu..."\\
* A-hem* \\
"Er, Washu-chan (Little Washu in some dubs)..."
** Another time, this time in a manga version of the ''Pretty Sammy'' subseries. Washu's still an educator, and tends to change her form of address depending on either a, the time of day..b, the scenario..or c, whatever's opposite of what her greeter initially used.
* In ''Anime/CodeGeass'', Cornelia insists that her younger sister Euphemia call her "Viceroy" while she is in [[strike:Japan]] Area 11. She does so again when Euphemia calls her "sister" while Cornelia is calling to express displeasure over her choosing Suzaku as her Knight, possibly as a way of distancing herself from her in that instance (as she otherwise doesn't seem to mind what Euphemia calls her when the two are alone).
* ''Anime/{{Munto}}'': "It's ''Lord'' Munto!" ("Munto-[[UsefulNotes/JapaneseHonorifics sama]]" in the original.) Particularly effective in the scene where [[spoiler:he has already half-disappeared,]] Yumemi is reaching out for him calling him by name, and he ''still'' demands that she addresses him properly. [[RunningGag She still doesn't.]]
* ''Manga/BlackLagoon'' has Eda going off on the Church of Violence's new apprentice Rico for calling her "Sis" during a gunfight:
-->'''Eda:''' That's ''Sister'' to you, jackass!
* ''Manga/{{Akira}}'', English dub: "That's ''Mister'' Kaneda to you, punk!"
* ''Anime/NeonGenesisEvangelion'': Rei always addresses Asuka in the most impersonal way possible.
** It's not that she doesn't ''like'' her, it's more that Asuka is irrelevant to her purposes. Asuka, on the other hand, certainly does ''not'' like Rei, and has been known to refer to her by her last name at ''best'', or by insulting nicknames at worst. A fandom favorite is "Wondergirl."
* In ''VisualNovel/PrincessLover'', Teppei was raised in a middle class family, then suddenly gets thrust into high class society. When greeted by his servants, he tries to insist on them using familiar terms. They finally compromise with ''Teppei-Sama''. It still unnerves him a little. His new peers take to the more familiar name though.
* In ''Anime/MobileSuitGundam00'', Patrick Colasour consistently refers to Kati Mannequin as "Colonel". While this is appropriate when they first meet, as he is her subordinate, he continues to do so [[spoiler:on their wedding day, and even several years after they're married. By then, she's been promoted, and it's a RunningGag that she always corrects him with "It's ''Brigadier General''!"]]
** In ''Anime/MobileSuitZetaGundam'', Char Azn- *ahem* [[PaperThinDisguise Lieutenant Quattro]] is fond of reminding people who guess his real identity that he's a Lieutenant, not a Captain.
* "Queen" Leonmitchelli from ''Anime/DogDays'' gets mad whenever someone calls her a princess.
* [[Anime/TengenToppaGurrenLagann "Let go of me, you furball!"]] "That's ''Mr.'' Furball to you!"
* In the ''Anime/{{Pokemon}}'' anime, Shigeru (Gary) tells Satoshi (Ash) something like this in the first episode. Shigeru, meanwhile, refers to him as Satoshi-chan (Ashy-boy in the dub.)
* In ''Anime/HeatGuyJ'', a young girl (about 14 years old) appears in a {{Filler}} episode from a nearby village. She insists on being called by her title, Hime ([[EverythingsBetterWithPrincesses "Princess"]]), because in her culture, only immediate family members and spouses have the right to know each other's real names.
* Manga/{{Gintama}}: "Zura janai, Katsura da!".
* In [[Anime/KidouTenshiAngelicLayer Angelic Layer]], Misaki initially refers to her Aunt Shoko as just that, "Aunt Shoko" ("Shoko-obasan" in Japanese). However, Shoko insists that she call her "Shoko-san", since she's still in her twenties (i.e., [[ChristmasCake it makes her feel old]]).

[[folder:Comic Books]]
* Similar to the quote at the top of the page, in Issue 16 of ''{{WesternAnimation/Futurama}} Comics'', Professor Farnsworth insists on being called "Professor" rather than "Mr. Farnsworth", as he "didn't go to Professoring University for 10 years to be called 'Mister'!".
* In issue #74 of the Archie ''ComicBook/SonicTheHedgehog'' comic book, upon seeing that Robotnik is alive and well, Sonic addresses him by name. The villain responds "That's ''Doctor'' Robotnik to you, hedgehog!"
* ''ComicBook/{{Transmetropolitan}}'': When Spider addresses the Smiler as "Callahan", the Smiler smacks the cigarette right out of his mouth and shouts "''Mr President!''".
** It's worth noting that Spider did this on purpose.
*** It's worth noting that Spider would only ever say "Mr. President" to goad or mock someone. There is the outside possibility of him actually using it respectfully, but I don't think there exists a person in that universe Spider would respect as the president enough to say "Mr. President." Even Yelena's father would probably be "Mr. Rossini" at best.
* In the beginning of ''Comicbook/TheLeagueOfExtraordinaryGentlemen'', when Wilhelmina Murray and Campion Bond meet, Bond asks the privilege of using Wilhelmina's first name. She is an IceQueen and thinks he's a creep, so she flatly refuses.
* In the ''Comicbook/{{Tintin}}'' comics, Captain Haddock is ''always'' called "Captain Haddock", to such an extent that his ''best friend'' isn't sure of what his first name is. (The only time his first name is ever mentioned is when Tintin says that he ''thinks'' it's Archibald.)
* When the CIA enter Gracie Mansion on the sly in ''Comicbook/ExMachina'', Mayor Hundred quickly exerts his authority by admonishing the agents to address him as "Your Honour".
* In ''Comicbook/{{BPRD}}'' Iosif Nichayko, director of Russia's Special Sciences Service, insists on being called "Iosif" rather than his title.
* In ''ComicBook/BatmanEarthOne'', when Bruce greets Oswald Cobblepot as "Mr. Cobblepot", he answers "Please... it's ''Mayor'' Cobblepot."

[[folder:Fan Works]]
* In ''FanFic/MakeAWish'' a shopkeeper with a touch of seer ability gives Harry a passport bearing the alias "Padamus Da Grim Nomed Black." After an awkward encounter with a customs agent in the Netherlands, anyone asking for his name is told simply "Black." Requests for a first name are met with "Mister."
* ''FanFic/HarrysNewHome'' has Sirius insisting that Harry call him by his name, after Harry gives him a horrible MaamShock and addresses him as Mr. Black.
* ''FanFic/AnAnthemForShelteredBays'' after introducing himself to a merman Eren, Levi reprimands him for talking to him with too much familiarity and demanded to be called "Corporal" since Levi didn't have a last name.
* ''FanFic/DirtySympathy'' Winston Payne calls Klavier "Mr. Gavin", when Klavier tries to get him to be less formal Payne staunchly refuses to illustrate that they are ''not'' friends.
* ''FanFic/TangledInTime'', when Ganondorf lives under the alias Siegfried Dragmire in Lake Hylia, he is never referred by his first name and is referred by the narrative as Mr.Dragmire.
* In ''Fanfic/NeonMetathesisEvangelion'', Asuka tells Ritsuko that if she wants to give orders to her as a pilot, then she also has to treat her as such. And indeed address her as a professional pilot, not a child: Soryu, not Asuka. In fact, whether people are on FirstNameBasis or LastNameBasis is often focused on: Asuka, due to her [[CultureClash German upbringing]] calls all classmates by their personal name, nevermind Japanese customs (which she knows about), and thus eventually gets the whole pilot corps to be on a FirstNameBasis; when Ritsuko is angry at Asuka she deliberately reverts the address to "Asuka"; and a sign that their friendship has broken down is when Misato takes to calling Ritsuko "Akagi".
* In the Naruto fanfic ''Fanfic/SugarPlums,'' the protagonist has two different instances. She doesn't like people calling her Aka no Usagi-sama (Red Rabbit), but she also never let's anybody call her jo-chan or Ume-chan. At least, not since [[spoiler: the death of her first squad leader, who did call her Ume-chan.]]

[[folder:Films -- Animation]]
* The second variant is played for humor in ''WesternAnimation/FindingNemo''. Not knowing the sea turtle's name, Marlin calls him "mister turtle". As it turns out, [[SpeciesSurname "Turtle"]] ''[[SpeciesSurname is]]'' [[SpeciesSurname his surname]] -- "Dude, Mr. Turtle is my ''father''. Name's Crush."
* ''Disney/TheLionKing'':
** Pressing Pumbaa's BerserkButton:
--->'''Banzai:''' Hey! Who's the pig?\\
'''Pumbaa:''' [[YouTalkinToMe Are you talking to me]]?\\
'''Timon:''' Uh-oh, he called him a pig.\\
'''Pumbaa:''' Are you talking to ''me''?!\\
'''Timon:''' Shouldn't have done that.\\
'''Pumbaa:''' ''Are YOU talking to ME?!''\\
'''Timon:''' Now, they're in for it!\\
'''Pumbaa:''' THEY CALL ME ''[[BerserkButton MISTER]]'' PIG! '''AAAAAAAAAAAAAA!!!!!'''
** And from earlier in the movie:
--->'''Simba:''' Little Banana-Beak is scared.\\
'''Zazu:''' It's ''Mister'' Banana-Beak to you, fuzzy!
* From ''Disney/{{Aladdin}}'', after Jafar makes himself sultan:
-->'''Sultan:''' You vile betrayer!\\
'''Iago:''' That's ''Sultan'' Vile Betrayer to you!
* From ''Disney/AladdinTheReturnOfJafar'':
-->'''Abis Mal:''' Who are you?\\
'''Aladdin:''' My friends call me Al, but ''you'' can call me Aladdin.
* In ''WesternAnimation/ToyStory'', there's the following exchange after Mr. Potato Head claims that Sheriff Woody intentionally knocked Buzz Lightyear out the window.
-->'''Woody:''' Wait a minute, you--you don't think I meant to knock Buzz out the window, do you, Potato Head?\\
'''Mr. Potato Head:''' That's ''Mister'' Potato Head to you, you back-stabbin' murderer!
* In ''WesternAnimation/ToyStory3'', Mr. Potato Head does it again when [[spoiler:he [[GreatEscape purposefully]] tries to get sent to the Box]], and during the opening sequence there's [[spoiler:"That's ''Mister'' Evil Doctor Porkchop to you!"]]
* In ''Disney/LiloAndStitch'', as Dr. Jumba Jookiba is all too fond to point out, he "prefer[s] to be called EVIL GEN-EE-OUS!!!"

[[folder:Films -- Live-Action]]
* The TropeNamer, ''Film/InTheHeatOfTheNight''. "They call me Mister Tibbs!" [[BeamMeUpScotty Unlike many references to and parodies of this quote]], the emphasis was not solely on the word "Mister", but the whole phrase "Mister Tibbs".
** ExactlyWhatItSaysOnTheTin: The phrase made such an impression that it became the title of the sequel: ''They Call Me'' Mister ''Tibbs!'' (Emphasis in the original title, in the form of an underline.)
* ''Film/TheNightOfTheHunter'': "''Preacher'' Harry Powell."
* In the 1968 film ''Ice Station Zebra'' Main/RockHudson explains: "We operate on a first-name basis here. My first name is "Captain."
* The 1950 ''Literature/{{Treasure Island|1950}}'' film adaptation. After Long John Silver and his mutineers have successfully captured the ''Hispaniola'' and left the officers barricaded in a stockade house on the island, Silver approaches the house to negotiate.
-->'''Silver''': Captain Silver, seeking permission to come aboard.\\
'''Smollett''': ''Captain'' Silver? Who's he?\\
'''Silver''': Me, sir.
* ''Franchise/PiratesOfTheCaribbean''. Captain Jack Sparrow always insists on the title. Understandable, as being a pirate captain borders on his purpose in life; it's certainly far more than a mere job. By ''[[Film/PiratesOfTheCaribbeanDeadMansChest Dead Man's Chest]]'', other characters have bought into it:
-->'''Beckett:''' Perhaps you remember a certain pirate named "Jack Sparrow".\\
'''Elizabeth and Will in unison''': ''Captain'' Jack Sparrow.
** Bites him in the ass in the same film, when he tries to get out of the deal with Davey Jones which got him his ship in the first place, by pointing out that he didn't actually get to ''keep'' the ship for the entire allotted time for which the deal was made (because his first mate led a mutiny and stole it). Jones counters that since he's been going around insisting on being called "Captain" anyway, it still counts and his time is up.
* ''Film/{{Nixon}}'': When the head of the CIA calls him "Dick", Nixon replies with, "My friends call me 'Mister President.'"
* ''Film/AustinPowers'': "Doctor Evil! I didn't spend six years in [[MorallyAmbiguousDoctorate evil medical school]] to be called 'mister', thank you very much!"
* Reversed in ''Film/TheAmericanPresident''. President Andrew Shepherd's Chief of Staff and best friend, A.J., always calls him "Mr. President," even when they're alone. At one point, he insists that A.J. can call him "Andy" when they're alone. A.J. responds, "Whatever you say, Mr. President."
* In ''Franchise/ThePinkPanther'' movies, once Jacques Clouseau is promoted to Chief Inspector, he makes sure to point it out to everyone calling him "Inspector".
* ''Film/TheBigShort'':
-->'''Executive:''' So Mike Burry, a guy who gets his hair cut at Supercuts and doesn't wear shoes, knows more than Alan Greenspan and Mike Paulsen.
-->'''Mike Burry:''' ''Doctor'' Mike Burry. Yes, he does.
* ''Film/StarTrek'':
** This is not James T. Kirk. "This is ''Captain'' James T. Kirk of the Starship Enterprise."
** Mr. Chekov acknowledging orders from Spock, who's the Captain in Pike's absence; "Aye Commander, uh... er... Captain. Sorry, ''Captain''." This is an extension of contemporary tradition that you address someone in command of a ship as "Captain" regardless of rank. The confusion happens from time to time in real life, especially if civilians (or even members of other branches) are onboard.
** In order to demonstrate the utter contempt and arrogance of the villain in an extremely direct and subtle way:
--->'''Pike:''' This is Captain Christopher Pike of the Starship ''Enterprise''. To whom am I speaking?\\
'''Nero:''' Hi Christopher. I'm Nero.
* In ''Film/StarTrekIVTheVoyageHome'', Kirk keeps insisting that Spock call him "Jim". Spock (who, as [=McCoy=] points out, is "not exactly working on all thrusters") insists that it's improper to address him so informally while he remains in command, so he continues to call him "Admiral", which only raises suspicions when he does this in [[TimeTravel 1986 San Francisco]].
* ''Film/LockStockAndTwoSmokingBarrels'':
** Vinny Jones' character Big Chris, a loan enforcer for [[AllDevouringBlackHoleLoanSharks Hatchet Harry]], admonishes (read: slams a tanning bed lid on his face) a delinquent debtor who gets it wrong when speaking of the creditor.
--->'''Debtor:''' Tell Harry-- ''['''SLAM!''']'' --I mean ''Mister'' Harry...
** When Rory Breaker's thug addresses him as "Rory" while he's in the midst of a cold fury, he responds, "That's Mr. Breaker. Today, my name is ''Mr. Breaker!''"
* In ''Film/ToSirWithLove'', as soon as he starts teaching the class, Thackeray declares that he is "no dude, or brother, or man. I am Mister Thackeray." He also makes a point of referring to all his pupils as Mr. or Miss as a mark of respect. This was also done in the sequel.
* Done in ''Film/MonkeyBusiness'' by Groucho Marx's character:
-->'''Gangster:''' Now listen, bozo--\\
'''Groucho:''' That's ''Mister'' Bozo to you.
* Done twice in ''Film/AFewGoodMen'' within seconds of each other.
-->'''Kaffee:''' I'm not through with my examination. Sit down.\\
'''Col. Jessup:''' "Colonel"!\\
'''Kaffee:''' What's that?\\
'''Col. Jessup:''' I would appreciate it if he would address me as "Colonel" or "Sir." I believe I've earned it.\\
'''Judge Randolph:''' Defense counsel will address the witness as "Colonel" or "Sir."\\
'''Col. Jessup:''' ''[to Judge]'' I don't know what the hell kind of unit you're running here.\\
'''Judge Randolph:''' And the witness will address this court as "Judge" or "Your Honor." I'm quite certain ''I've'' earned it. Take your seat... "Colonel."
* Subverted in ''Film/DieHard'' during this exchange between Gruber and [=McClane=]
-->'''Hans Gruber:''' Touching, Cowboy, touching. Or should I call you, Mr. [=McClane=]? Mr. Officer John [=McClane=] of the New York Police Department?\\
'''John [=McClane=]:''' Sister Teresa called me Mr. [=McClane=] in the third grade. My friends call me John, and you're neither, shit-head.
* In the movie ''Film/ThreeTheHardWay'', a policeman is looking at the hero's driver's license:
-->'''Cop:''' Your name is ''Mister'' Keyes? What kind of a name is "Mister"?\\
'''Keyes:''' Yeah, my momma wanted me to get some respect.
* In ''Film/{{Gettysburg}}'', Col. Joshua Lawrence Chamberlain is annoyed with his brother for calling him "Lawrence" in front of the troops, as he thinks it will lead to accusations of favoritism. There's also this exchange:
-->'''Messenger:''' You're Chamberlain?\\
'''Col. Chamberlain:''' ''[{{death glare}}]'' ''Colonel'' Chamberlain to you.
* At one point in ''Film/YoungGunsII'', Pat Garrett is accused of letting Billy the Kid escape by deliberately getting to the Kid's hideout late. US Marshall Poe calls him "Pat," leading to:
-->'''Garrett:''' The next time you address me common, I'll knock you down on your prissy ass!"
* In ''Film/TheMonsterSquad'', Fat Kid is [[EveryoneCallsHimBarkeep rarely referred to as anything but "Fat Kid"]], even by his friends and ''especially'' by EJ and the other local bullies. But he gets to combine this trope with a DramaticGunCock after taking out the [[Film/CreatureFromTheBlackLagoon Gill-Man]] with a shotgun in an utterly cool CrowningMomentOfAwesome.
-->'''EJ:''' ''[cowering behind a counter]'' Hey! Fat Kid! Good job!\\
'''Fat Kid:''' My name... ''[[[DramaticGunCock pumps his shotgun]]]'' ... is '''''HORACE!'''''
* In ''Film/TheMaskOfFuManchu'', the title character, after someone addresses him by his unadorned name, explains that he has three doctorates from three Western universities.
-->'''Fu Manchu:''' My friends, out of courtesy, call me Doctor.
* ''Film/TopGun'': When Maverick and Goose meet Iceman and Slider, Slider says, "It's Mr. Iceman to you."
* ''Film/{{The Avengers|2012}}''. Tony Stark doesn't like how Pepper Potts is on FirstNameBasis with S.H.I.E.L.D agent Phil Coulson, and insists that his first name is "Agent".
** That is until after his DestinationDefenestration suit-up sequence. Then, Tony vehemently insists "his name was Phil."
* All sort of variations happen in ''Film/DoctorStrange2016'':
** When Strange first comes to Kamar Taj, the Ancient One addresses him as Mister Strange. Strange says it's Doctor Strange, but the Ancient One points out that's no longer true, now, is it?
** Later, with the {{big bad}}
-->'''Kaecilius:''' Mister...?\\
'''Strange:''' Doctor.\\
'''Kaecilius:''' Mister Doctor?\\
'''Strange:''' It's... "Strange".\\
'''Kaecilius:''' [[LiteralMinded Maybe.]] [[DeadpanSnarker Who am I to judge?]]
** And then after a fight scene in which Strange kills someone, he insists he is ''Doctor'' Strange, and when he became a doctor he swore an oath to do no harm.
* In ''Film/TheKingsSpeech'', Queen Elizabeth, upon meeting Myrtle Logue, insists upon being addressed as "Your Majesty," the first time, and "ma'am" afterwards, prompting Myrtle to politely say "Your Majesty, you may call me Mrs. Logue, ma'am."
* At the end of ''Film/RoboCop3'', OCP's former CEO, who'd replaced the Old Man prior tot he film, sees Murphy and asks, "Murphy, is it?" Murphy responds that only his friends can call him that and that his enemies, which he includes the former CEO as, should call him [=RoboCop=].

* The mystery novel ''The Sybil In Her Grave'' by Sarah Caudwell features a character who so enrages the [[spoiler: dominatrix]] he's engaged for the afternoon that she leaves him in an uncomfortable situation and he must be rescued by one of the other characters. His mistake? Calling her "tu" instead of "vous".
* ''Literature/{{Discworld}}'':
** A variant bordering on subversion occurs with His Grace His Excellency Commander Sir Samuel Vimes the Duke of Ankh. He started out simply as a Captain of the Watch, and was Captain Vimes. Then he retired and said, "They call me ''Mister'' Vimes," in a reference to ''In the Heat of the Night''. That didn't last; though Vimes did mean to retire, in short order he was made a Knight, and Commander of the Watch. Still later, he was made a Duke. He's not fond of "Sir Samuel" or "Your Grace," though... while he ''does'' understand the value of titles, he prefers to use his Watch rank. He's ''Commander'' Vimes, thank you very much. He is occasionally "Sir Samuel, if you must," if calling a duke by his job title is giving someone apoplexy.\\
In several of the later books, ''Discworld/TheTruth'' and ''Discworld/{{Thud}}'', to name two, his junior officers call him Mister Vimes (always Mister, never Mr.) as a measure of their respect for him. It's implied that they've earned this right by dint of their long-standing and hard work. And while he almost never says it, Sergeant Colon, whom Vimes knows has earned the right, will--when he's very worried--call Vimes "Sam".\\
He also goes by Blackboard Monitor Vimes, which is a subversion. He tacked it on to his list of titles as a bit of self-effacing lightness when visiting the Low King of the dwarfs, only to discover that since dwarfs value the written word above all else, this is SeriousBusiness. The modern dwarfs hold the title in reverence as Vimes was the steward of the Words, and the conservative dwarfs think it makes him a monster who destroys the Words.
** ''Mistress'' Weatherwax. She won't let you forget it. Unless you come from her home country of Lancre and/or have known her for a ''really'' long time; then she generally won't object to being called "Granny." Only [[TrueCompanions Nanny Ogg]] and [[TheNotLoveInterest Archchancellor Ridcully]] are allowed to call her by her first name [[note]]Esmeralda/Esme, but you didn't hear that from me[[/note]], though, as they're the only two for whom she holds more than passing acquaintance. In the short story "The Sea and Little Fishes", Mrs. Earwig commits the unpardonable sin of calling her "Miss Weatherwax".
*** Similarly, Granny is just about the only person who ever calls Nanny Ogg by her first name. Possibly her husbands also called her Gytha, but they're dead now.
** Susan Sto-Helit insists on being addressed as ''Miss'' Susan in the same way that kings insist on 'Your Majesty', and for pretty much the same reason. Strangely, despite the fact that she is a duchess, nobody has ''ever'' addressed her as 'Your Grace'.
** Amusingly invoked in ''Discworld/NightWatch'' by Carcer. One of his men calls him Sarge, Carcer appears to let it go, then five paragraphs later sucker punches the man and snarls "It's ''Sergeant!''"
*** This borders on hilarious when you contrast Carcer with Vimes (briefly a Sergeant at Arms), who's generally fine with being called 'Sarge', 'Keel', or even 'hey, you'. Later on in the novel, though, Vimes corrects Vetinari's claim of 'Commander' with 'Sergeant, sir. In this place. At this time.'
** In ''Discworld/MovingPictures'', when Silverfish calls Dibbler a scheming, devious megalomaniac, Dibbler retorts, "That's ''Mister'' Megalomaniac to you!" as he has the man thrown out of the studio.
** Vetinari has a habit of subtly correcting people who presume to call him by his first name ("Havelock") by addressing them with their title.
* The form of address used by various characters in referring to a certain, ah, You-Know-Who is important to characterization throughout, and becomes critical in the last book of, the ''Literature/HarryPotter'' series. Depending on who's talking about him and to whom, he'll be He-Who-Must-Not-Be-Named (formal, almost "official" parlance), You-Know-Who (casually between most wizards, if anyone speaks of Voldemort casually), Voldemort or Lord Voldemort (a rare brave few), the Dark Lord (mostly Death Eaters), Riddle (used very sparingly), or [[TomTheDarkLord Tom]] (almost exclusively the purview of Dumbledore). The closest he got to actually being named in the media was when Cornelius Fudge referred to him as "Lord ''Thingy''."
** Even those characters who would once use Voldemort's full name, to show their bravery or contempt, drop it like a hot rock once he comes back, [[SpeakOfTheDevil for practical reasons]]. Those on ''Potterwatch'' use the term "Chief Death Eater" as a substitute.
** Also, it seems Harry can't even mention Snape without someone (usually Dumbledore) correcting him to "''Professor'' Snape".
* In ''Literature/TalesOfMU'', female human students are customarily addressed as "Ms. (Last Name)", while other races are referred to as "Miss (Given Name)", as modern-style surnames are mostly used by humans. Half-human protagonist Mackenzie Blaise eventually insists on being addressed as "Ms. Mackenzie".
* An {{Inverted}} RunningGag in ''Literature/{{Animorphs}}''--in [[ProudWarriorRaceGuy Andalite]] culture, every warrior must serve under a prince (which is a military title, not royalty); since [[TheLeader Jake]] is [[ReluctantRuler leader]] of the team, [[TokenNonHuman Ax]] thus calls him "Prince Jake," no matter how many times Jake asks him to stop. As the series progressed it became obvious that Ax was more making a joke out of it than anything else.
-->'''Ax:''' Yes, Prince Jake.
-->'''Jake:''' Don't call me prince.
-->'''Ax:''' Yes, Prince Jake.
* In ''Literature/{{Everworld}},'' the Egyptian gods are really into [[TryToFitThatOnABusinessCard long titles]]. Sobek, a relatively minor deity, won't even talk with you unless you address him as "Lord Sobek, god of the crocodiles of the Nile, called Rager, [[IAmXSonOfY son of Seth and his consort Neith]], called the nurse of crocodiles."
* ''Film/TheNightOfTheHunter: "''Preacher'' Harry Powell."
* Some (well, two) of Vonnegut's characters insist on being called "Mom".
* Happens in several ''TabletopGame/Warhammer40000'' novels:
** In Creator/DanAbnett's Literature/GauntsGhosts novel ''Necropolis'', Curth's first meeting with Dorden starts with his calling her "Ana" and her snapping "Surgeon Curth". She realizes a bit later, as they discuss the complete inadequency of the rooms he has been given to work with, that he was not coming on to her, and feels guilty. (Between her commandeering the resources to make the rooms adequate, and his volunteering to work on her wounded refugees before the fighting actually starts, they patch things up, leading to a FirstNameBasis request at the end of the novel.)
** In ''Sabbat Martyr'', Gaunt's adjunctant Beltayn gives him a message from "Lugo". Gaunt says, "That's Lord General Lugo" -- and then says while he doesn't mind, a bad habit could get Beltayn in trouble.
** In Gav Thorpe's ''13th Legion'', a navy lieutenant refers to "Schaeffer" and gets told "That's ''Colonel'' Scaeffer" to you.
** In Creator/GrahamMcNeill's Literature/{{Ultramarines}} novel ''Dead Sky, Black Sun'', when Pasanius calls Uriel "Captain" in the beginning, Uriel says that does not apply while they are under the death oath; at the end, he calls him it again, and reminds him that they have fulfilled their death oath, and so Uriel is his captain again.
** In ''The Killing Ground'', when Leodegarius brings Uriel to his third ordeal, he address him as ''Captain'' Ventris, which Uriel thinks a good sign.
** In Creator/JamesSwallow's Literature/BloodAngels novel ''Red Fury'', when a Flesh Tearer refers to the Blood Angel Chapter Master as "Dante", Rafen insists on "Lord Dante."
** In Creator/BenCounter's Soul Drinkers novel ''[[Literature/SoulDrinkers Chapter War]]'', Eumenes [[{{Pride}} exults]] in Sarpedon's submission, demanding he address him as "my lord."
** In Literature/HorusHeresy, a non-Astartes human refers to Horus merely as Horus, and is severly rebuked by the Space Marines around her.
--> He is the Warmaster. ''The'' Warmaster. You would do well to remember that.
** ''[[Literature/CiaphasCain The Traitor's Hand]]'': Beije tries to establish a first-name relationship with Cain in the first chapter, Cain politely but firmly insists on last names. (They may have been classmates at the schola, but they ''weren't'' friends.)
* In Creator/JRRTolkien's ''[[Literature/TheLordOfTheRings The Return of the King]]'', Pippin greets Aragorn as "Strider"; Aragorn does not mind, but his companions are of the opinion that you don't address kings like that.
** Pippin (and Merry) also address Denethor, Faramir, Théoden, and other royals/stewards by their common names and the informal "you", since Hobbits don't have the custom of adressing their nobility by title and the formal second-person pronoun has fallen out of use in the Hobbit's dialect of Westron. This leads to the people of Minas Tirith believing that Pippin and Merry are Hobbit royalty.[[note]]Pippin ''is'' actually the son of the Thain of the Shire, which is a kind of viceroyalty, and Merry is Pippin's cousin; however, the Thain's sole job is to be military leader (which is meaningless in peacetime), and they aren't treated as royalty and do not govern. Merry is also the son of the Master of Buckland. After the events of the novel, Aragorn renews the viceroyalty powers of the Thain and extends them also to the Master of Buckland and the Mayor of Hobbiton. All three positions are eventually filled by members of the Fellowship (Pippin, Merry, and Sam respectively).[[/note]]
* In Creator/GKChesterton's ''The Return of Don Quixote'', Murrel manages to get to talk to Dr. Hendry by asking his daughter whether "Dr. Hendry" was in.
-->''It was a very determining detail that Hendry had once been proud of his doctor's degree; and a yet more determining detail that none of his new neighbours were now in the least likely to give it him. And this was his daughter, who was just old enough to remember when it had been freely given.''
** At the climax, Michael Herne reveals that [[spoiler:the Severne family are not the [[BlueBlood ancient noble house]] they claim to be, having gotten their hands on the title recently and in a legally dubious manner, and their real name is Smith, even though he is in love with the Honourable Rosamund Severne. He leaves, certain he has lost all. Later, he learns that she no longer goes by Rosamund Severne; if he wants to find her, he should ask for "Miss Smith".]]
* In the ''Franchise/StarWarsExpandedUniverse'', Mitth'raw'nuruodo is almost universally called "[[SomeCallMeTim Thrawn]]" by the time of ''Literature/TheThrawnTrilogy''. Books and stories set earlier have him get people to use the shorter name [[Literature/OutboundFlight first as a courtesy]] when the humans he meets insist that he use their last names and proceed to hopelessly mangle ''his'' name - "And please call me by my core name, Thrawn" - and later with a shade of contempt. "Perhaps my core name would be easier for the average fleet officer. Call me Thrawn." By the time of the ''Literature/HandOfThrawn'' duology, most of the galaxy remembered him well but hadn't known he had [[OnlyKnownByTheirNickname more name.]] Other Chiss are a bit more reluctant to tell people their core names. Apparently they're usually for [[FirstNameBasis personal use]].
* In Creator/JimButcher's ''Literature/TheDresdenFiles'', Harry objects to a receipt made out to "Mister Smartass" because it should be "Doctor Smartass." In reality, he earned a GED.
--->"That's Doctor Smart-ass. I didn't go through 4 years of insult college to be called Mister."
** Also, despite Marcone's constant protests, Dresden calls him John. However, the moment Marcone replies informally, Dresden says "Don't call me Harry," and hangs up the phone.
* In Creator/TomClancy's ''[[Literature/JackRyan Debt of Honor]]'', a retired U.S. Coast Guard Master Chief gets rather upset when people call him "Chief" instead of "Master Chief", given that it's a figurative demotion to a lesser rank (Chief Petty Officer and Master Chief Petty Officer, respectively)
* In ''Literature/{{Holes}}'', the kids all insist on being called by their nicknames, even if said nickname is insulting ("My name is '''Armpit!'''").
** Which leads to a CrowningMomentofHeartwarming when Squid tells Stanley to tell his mother that "Alan" says he's sorry.
* In Creator/PatriciaCWrede's ''Literature/ThirteenthChild'', Eff is shocked when William calls her "Miss Rothmer." Her twin brother Lan says she should be used to it, having put her hair up; Eff protests -- but not from William; William points out that "Miss Eff" and "Miss Francine" would be worse.
* This is SeriousBusiness in ''[[Literature/TheLordsOfCreation In the Courts of the Crimson Kings]]''. A human Eastern-bloc ambassador nearly suffers a nasty fate when he refers to their "fraternal aid" to the Emperor, implying a blood relationship where none exists.
* In Creator/LewisCarroll's ''Literature/SylvieAndBruno'', Bruno overdoes it:
-->''"Dindledums?" said Bruno. "Oh, they're ever so pretty! And stones aren't pretty, one bit. Would oo like some dindledums, Mister Sir?"\\
"Bruno!" Sylvie murmured reproachfully. "You mustn't say 'Mister' and 'Sir,' both at once! Remember what I told you!"\\
"You telled me I were to say Mister' when I spoked about him, and I were to say 'Sir' when I spoked to him!"\\
"Well, you're not doing both, you know."\\
"Ah, but I is doing bofe, Miss Praticular!" Bruno exclaimed triumphantly. "I wishted to speak about the Gemplune and I wishted to speak to the Gemplun. So a course I said 'Mister Sir'!"''
* Referred to in an early book in the ''Literature/AubreyMaturin'' series. When Dr. Maturin asks why Jack so desperately desires promotion to the rank of Post Captain, as he is already called "Captain". Aubrey replies that it is only a courtesy, as he is in fact merely a commander.
--> '''Aubrey''': How would you like it if some fellow could call you "Mister" whenever he chose to come it uncivil?
** Similarly, he references naval surgeons, who were ''not'' doctors, in order to explain the distinction to Maturin. See below in RealLife about British surgeons.
* In the Literature/{{RCN}} series book ''What Distant Deeps'', Lady Posthuma Belisande doesn't much care for her given name[[note]]at least partly because it's a reference to the fact her mother died bearing her[[/note]], but she also seems to be a very friendly person, at least to social peers, and thus invites them to call her "Posy" rather than by her title. She playfully tells Daniel Leary, at their first meeting, that she'll slap him if he calls her "Lady Belisande" again.
* In the Lisa Gardner novel ''The Third Victim'', Rainie addresses Richard Mann as "Mr. Mann" only to have him respond "Please call me Richard. Mr. Mann was my father." In his case, he is not only discouraging formality, but making a disdainful comment about his father, [[spoiler: which becomes significant when Mann turns out to be responsible for the murders.]]
* In L. Jagi Lamplighter's ''[[Literature/ProsperosDaughter Prospero in Hell]]'', after Mab calls Miranda "[[FirstNameBasis Miranda]]", she kicks herself for not realizing he was NotHimself and the shapechanger; he always calls her "ma'am" or "Miss Miranda". [[spoiler:Later, after he is freed, Mab carefully watches himself and corrects himself from "Miss Miranda" to "Miranda" and "Mr. Prospero" to "Ludovico."]]
* In the Creator/DaleBrown novel ''Edge of Battle'', Sergeant Major Ray Jefferson does not appreciate being called a mere Sergeant. It becomes something of a RunningGag.
* Michelle Henke from the ''Literature/HonorHarrington'' books prefers to be addressed as "Admiral Henke" or "ma'am" rather than by her noble title of Gold Peak or "milady", though she will deign to use the latter in official communiques.
* Creator/LoisMcMasterBujold's ''Literature/VorkosiganSaga'':
** In ''Literature/{{Memory}}'', Miles Vorkosigan gets a temporary appointment as an Imperial Auditor -- a government position with nearly unlimited power (serving as a stand-in for the Emperor himself) described as "...a cross between a Special Prosecutor, an Inspector General, and a minor deity". He informs his cousin Ivan (who has been addressing Miles as "Coz" since they were children): "That's Lord Auditor Coz to you, for the duration." After Miles gets a permanent post as Imperial Auditor, both Ivan and Miles's clone brother Mark address him as "Lord Auditor Coz/Brother" on occasion to needle him.
** In ''Literature/CaptainVorpatrilsAlliance'', Ivan notes that Tej refers to her parents, Baron and Baronne Coronne as Da -- and the Baronne.
* Creator/LangstonHughes wrote a series of poems about a woman named Alberta K Johnson who insisted on being called Madam. Most of the poems are even titled Madam and blank.
* In the Erich Segal novel "Doctors", Dr. Laura Castellano testifies before the Health Commission about the harmful effects of smoking on a developing fetus (the book is set before such precautions were mandatory). One of the senators challenges her claims and in the process of doing so, calls her ''"Miss"'' Castellano, then "apologizes", asking if the proper term is "Mrs." or "Ms". His obvious intent is to undermine her by implying that she's uninformed because she herself does not have children. Laura doesn't let him get away with it:
--> "You may call me ''Doctor'' Castellano, if you please."
* In Creator/JaneAusten's ''Literature/{{Emma}}'', one of the clearest ways that the reader is led to dislike the garish Augusta Elton is her over-familiarity. She attempts to make Emma her close friend at first meeting, she calls her new husband "Mr. E", addresses Jane Fairfax as simply "Jane", and worst of all, calls the county squire "Knightley". "'Knightley' indeed!"
* In Creator/GeneStrattonPorter's ''Literature/{{Freckles}}'', [=McLean=] had told Angel and the Bird Woman they would find his son in the swamp. Not realizing that he was a ParentalSubstitute, not an actual father, Angel is surprised to hear Freckles talk of Mr. [=McLean=]. The Bird Woman talks of this trope rather than telling her that [=McLean=] is a bachelor and a Scotsman (where Freckles is Irish).
-->''"Did you know Mr. [=McLean=] had a son?" asked the Angel. "Isn't the little accent he has, and the way he twists a sentence, too dear? And isn't it too old-fashioned and funny to hear him call his father 'mister'?"\\
"It sounds too good to be true," said the Bird Woman, answering the last question first. "I am so tired of these present-day young men who patronizingly call their fathers 'Dad,' 'Governor,' 'Old Man' and 'Old Chap,' that the boy's attitude of respect and deference appealed to me as being fine as silk. There must be something rare about that young man."''
* In James Clavell's ''Literature/{{Shogun}}'', the protagonist's surname (Blackthorne) is all but unpronounceable to the Japanese. The local lord assigns him the status-neutral name ''Anjin'' (Pilot) to simplify communication. As soon as he's learned enough Japanese to understand [[UsefulNotes/JapaneseHonorifics honorifics]] he runs with this and gets a lot of leverage out of insisting on being referred to as ''Anjin-san'' ("Mr. Pilot") instead of just ''Anjin'': the samurai he encounters can't really argue against it without being seriously impolite, and once they comply, they've implicitly conceded that he has a legitimate place in their society.
* In Creator/PoulAnderson's "A Little Knowledge", Hark omits all honorifics and circumlocations to convey a deadly insult and therefore deadly intent. [[spoiler:At the end, Witweet also omits them when he makes it clear he holds their lives in his hand.]]
* In Creator/JohnHemry's Literature/TheLostStars novel ''Tarnished Knight'', Hardrad always refers to other [=CEOs=] by their first names, becaue it will humiliate them, knowing they can't do this.
* In Creator/HilariBell's ''Literature/KnightAndRogueSeries'' novel ''The Last Knight'', Michael comments on how Fisk always calls him Sir -- or Noble Sir, if angry -- even though asked to call him Michael.
* In Creator/JohnMilton's ''Literature/ParadiseLost'', {{Satan}} addresses his followers by title, and asks whether they are content to have the titles as empty shells.
-->''Thrones, Dominations, Princedomes, Vertues, Powers,\\
If these magnific Titles yet remain\\
Not meerly titular, since by Decree\\
Another now hath to himself ingross't\\
All Power,''
* ''Literature/ToughMagic'' provides a slightly zig-zagged example: Gast actually ''prefers'' being called by his first name, but when in a postion of authority, insists (politely), on being referred to by title or whatever other way is appropriate.
* Played, justifiably, straight in the ''Literature/VillageTales'' series (alongside LastNameBasis and literal instances of DoNotCallMePaul). Regardless of social class and rank, if the Duke of Taunton likes you, you are encouraged to address him familiarly. If he ''doesn't'' like you "You call me as, 'Your Grace', damn you." His servants are referred to in accordance with their positions: the [[SupremeChef Cook]] and the [[KindlyHousekeeper Housekeeper]] take a "Mrs" and Lady Crispin's lady's-maid is, although married, "Miss Stephens" to all save Lady Crispin, who is allowed to call her by her Christian name. The footmen are addressed by Christian name. The ducal butler is, to all save the seniormost members of The Family, "Mister" Viney. (To the Duke, he's simply "Viney" except when he's "Paul." Mr. Viney [[DoNotCallMePaul does not like it when this happens]]: not because of the name, but because this means the Duke is about to talk to him churchwarden to churchwarden, or as captain of the local cricket side to vice-captain, and Complications Are Sure To Ensue.)
* Spoofed in ''[[ComicBook/XWingSeries X-Wing: Wraith Squadron]]''. One of the other Wraiths jokingly calls Kell Tainer "Demolitions Boy", and Tainer, who technically outranks them, corrects them to "Demolitions Boy Sir".
* At the beginning of ''[[Literature/{{Temeraire}} Victory of Eagles]]'', when Temeraire starts organizing the logistics for his new militia after getting word of a French invasion, he finds that getting the head of the breeding ground's herdsmen to see him as more a military commander than a valued beast put out to stud is best accomplished by insisting on a change of address.
-->'''Lloyd''': "You shall all be fed, the cows will come here every day, there's no call to save them, old boy-"\\
'''Temeraire''': ''causes a small avalanche on the other side of the valley with a [[MightyRoar roar]], then leans in close enough to look the human dead in the eye'' "You will say ''sir''."\\
'''Lloyd''': "[-Sir.-]"
* In ''Literature/ThePillarsOfReality'', Master Mechanic Mari is young for her rank, and many people (particularly those senior to her) either forget it or deliberately snub her by pretending to. However, the rules of the Guild allow her to insist on it, even to people she would never get away with correcting on other matters, and she does.
* In ''Literature/PhoenixRising'', Kyri Vantage several times tells people, "Lady Vantage is my aunt. Just Kyri will do."
* Inverted in ''Literature/TheStarsMyDestination'', the Presteign of Presteign objects vigorously to being called "Mr. Presteign"... because that's how his subordinates are adressed. The proper mode of adress for him is "Presteign".

[[folder:Live-Action TV]]
* ''Series/TheBradyBunch'': Season 2's "Our Son, the Man" sees Greg greet Mike and Carol by their first names one morning. Mike immediately raises his eyebrows and corrects his son: "Calling your parents by their first name may be the in-thing these days, but around here, we are still 'Mom' and 'Dad.'" Greg gets the hint.
* ''Series/WelcomeBackKotter'': The Season 2 episode, "Sweathog, Nebraska Style," saw Gabe's teenaged sister-in-law, Jenny, stay with the Kotters, and she temporarily joins the Sweathogs. In class, Jenny is being obnoxious and calls Gabe by his first name when he tries to call the class to attention. He immediately reprimands her: "In class, I am Mr. Kotter." Nothing more is said of it.
* ''Series/TwoTwoSeven'': Twisted and inverted in this mid-to-late 1980s African-American situation comedy starring Marla Gibbs. One episode saw Gibbs' character, Mary Jenkins, get after her teen-aged daughter, Brenda, after she refers to a neighbor -- building floozy Sandra Clark (Jackee Harry) -- by her first name. Even though "Mrs. Clark" freely allowed her teen-aged neighbors to call her by her first name ("Call me Sandra!"), Mary's rules were otherwise.
* ''Series/FamilyMatters'': In a Season 1 episode, "Man's Best Friend," aired not long after Urkel became a regular part of the cast, Carl is annoyed that the irksome nerd refers to him by first name all the time. "Shouldn't you be calling me '''''Mr. Winslow'''''? Carl asks. Urkel replies, "That's what my parents, Herb and Diane, say!" Interestingly, Urkel seems to be on a first-name basis with just about all of his teachers, including Principal Shimata.
* ''The Judge'': This 1980s courtroom drama played it both ways, depending on the content. In one episode, Judge Franklin (the series' main protagonist) is being examined as a witness, a rare episode where he is not on the bench; he gives a minor slip when the presiding judge speaks, and in a friendly way the judge reminds him this is a formal court proceeding and that in this case, he is "your honor." They laugh about it, the mistake is never repeated again and things go on like normal. In a later episode, wherein a teenaged boy is seeking emancipation from his overbearing father, an Army colonel, the colonel is frustrated that the case is not going his way and -- in addition to overstepping his authority -- addresses Judge Franklin by his first name, Bob. Judge Franklin does not take too kindly to that, and after angrily reminding him that in the courtroom it is the judge who gives the orders, he is to be referred to as "Your Honor."
* In ''Series/{{Smallville}}'', everyone around [[{{Superman}} Clark]]'s age call his mother "Mrs. Kent", although she sometimes asks the closer ones to just call her Martha.
** A humorous one when Lois addressed Jor-El (who has always been addressed by that name, even by his son) as "Mr. El".
* ''Series/BostonLegal'' had a fun subversion of the common type of this.
--> '''Nora (Alan Shore's secretary)''': Mrs. Schmidt...
--> '''Shirley Schmidt''': My mother is Mrs. Schmidt; you can call me...Schmidt.
* ''Series/StargateSG1''
** Does the first variant:
-->'''O'Neill''': Well, [[WithDueRespect with all due respect]], doctor, I-\\
'''Carter''': It is appropriate to refer to a person by their rank, not their salutation. You should call me Captain, not Doctor.[[note]]This served as part of Carter's EstablishingCharacterMoment, showing she was unwilling to be disrespected, even by superior officers. (O'Neill is a Lieutenant Colonel)[[/note]]
** And in a later episode:
--->'''Sen. Kinsey''': Commander Thor, my name is--
--->'''Thor''': Senator Kinsey. O'Neill suggested I send you to a distant planet for your actions here, but I am reasonably certain his statement was in jest.
--->'''Sen. Kinsey''': [raises his finger] I'm sure it was, Commander--
--->'''Thor''': [raises his finger] ''Supreme'' Commander.
* ''Series/StarTrekTheOriginalSeries''
** The main characters play with this a lot, given their familiarity. Spock calls Kirk either "Jim" or "Captain" depending on the situation, just as Kirk calls him either "Mr." Spock or just "Spock". Dr. [=McCoy=] freely calls his friend "Jim" all the time; Kirk usually addresses the Doctor as "Bones". Similarly, even junior officers are permitted to call Lt. Cmdr. Scott simply "Scotty", and Kirk and [=McCoy=] both do so regularly. Ironically, Scotty himself always addresses his superiors by their title.
*** In "Mirror, Mirror", Scotty does address to the captain as "Jim", when Kirk offers to stay behind to operate the transporter after its automatic timer has been disabled. This was a rare case where Scotty was stressing his personal concern for the captain.
** A more specific example: in the episode "Whom Gods Destroy", Kirk keeps calling (the insane) former Captain Garth, "Captain Garth". Garth insists on "Lord Garth".
* In ''Series/StarTrekTheNextGeneration'' the captain almost invariably refers to his officers as "Number One," "Dr. Crusher," "Mr. Data," etc. And Beverly is the only one who can get away with calling him "Jean-Luc" on anything like a regular basis. A deleted scene from ''Film/StarTrekNemesis'' references this fact, with Riker playing a prank on his replacement and telling him to drop the formal titles with Captain Picard. It gets him a DeathGlare.
* ''Series/StarTrekDeepSpaceNine'' has some fun with this. Dax calls Captain Sisko "Benjamin," sounding almost as if she were talking to a child. He calls her "Old Man", which is exactly [[TheNthDoctor what she was]] when they first met.[[labelnote:Explanation]]Trills that carry symbionts can recall the lives and memories of previous hosts; therefore, while Jadzia the host is younger than Sisko, the Dax symbiont has lived for over a century (a previous host had personally met [=Dr. McCoy=]). When Sisko first met Dax, a well-experienced old man named Curzon was its host.[[/labelnote]]
** Gets turned on its head in the episode "Invasive Procedures", when the Dax symbiote is stolen by another Trill. When the newly made Verad Dax makes it clear that he's willing to leave Jadzia to die, Sisko makes it ''very'' clear that Verad, at least, is not allowed to call him "Benjamin" ([[spoiler: subverting YouWouldntShootMe in the process]]).
* In the pilot for ''Series/StarTrekVoyager'', Ensign Kim calls Captain Janeway "sir" as per Starfleet protocols regarding addressing a superior officer regardless of gender. Janeway replies that she isn't comfortable being addressed as "sir", adding, "'Ma'am' will do in a crunch, otherwise I prefer 'Captain'." Later, when they're preparing to depart Kim calls her "Ma'am" and she answers, "It's not crunch time yet, Mr. Kim. I'll let you know when."
** On the other hand, Lt. Paris gets away with calling her Ma'am all the time. But then, considering how subversive he is, she's probably just glad he's using any kind of formal address.
** As they develop more of a rapport with each other, Chakotay starts calling her Kathryn, and even on some occasions even Kathy.
** Neelix generally refers to crewmembers by their title, even the ones he's reasonably friendly with. The only exception is Tuvok, whom he likes to call "Mr. Vulcan." It clearly annoys the hell out of Tuvok, even through his [[TheStoic emotionless mask]].
* On ''[[Series/StarTrekEnterprise Enterprise]]'', even Tucker calls his best buddy "Captain" Archer. Archer himself almost always addresses the crew by first name (or nickname, in Tucker's case).
* ''Series/TheWestWing'' did it in a {{Flashback}}, where a young Bartlet calls Mrs. Landingham, who was then his father's secretary, "Delores". She replies cheerfully, "Call me Mrs. Landingham, please." Later, when he's the President of the United States and she is ''his'' secretary, he still calls her Mrs. Landingham.
** Abby Bartlet, a well-regarded surgeon, has her own moment like this in season two when Sam refers to her as "Mrs. Bartlet." As her medical practices are being called into question, she insists that everyone refer to her as "Dr. Bartlet." She rather ruefully notes that it's her own fault, though; during the campaign she had asked to be called "Mrs." to downplay her own accomplishments because voters were more comfortable with a wife who was not quite her husband's equal.
** President Bartlet often has this done for him by his staff - whenever someone calls him "Bartlet," they interject "It's ''President'' Bartlet". Jed also has a moment like that in the first season: when a retiring Supreme Court Justice he doesn't like calls him "Mr. Bartlet", he replies "It's 'Dr. Bartlet'." (Because he has a doctorate in economics, that is.)
*** Though note that the staff has no problem referring to senators and congressmen they don't like by their last names alone.
** The second version also appears in the fifth season when Bob Russell is introduced. President Bartlet calls him "Robert Russell", and Russell replies "Bob - Robert Russell is my father."
** There's also a particularly poignant moment in the first season where Bartlett has to determine whether he'll give clemency to a man on death row. After calling in an old priest friend for guidance, the priest asks him whether to call him Jed or Mr. President. He insists on Mr. President, and then explains that, by being called the President, he's acting in the official capacity, whereas if he were called Jed, then the decisions he makes would be by a man, not by an office.
*** The moment becomes even more powerful when, after learning the man has been killed, the priest turns to the President and says "Jed, would you like me to take your confession?"
*** Similarly, to Leo, "That's the first time you've called me 'Jed' since the election."
** And then there's this exchange between Toby and the British Ambassador:
--->'''Toby:''' "I think we have to be careful how we use the word terrorist. Can I call you John?"\\
'''Lord Marbury:''' "I am John, Lord Marbury, Earl of Croix, Marquis of Needham and Dolby, Baronet of Brixton, England's ambassador to the United States. A terrorist is a terrorist even if he wears a green necktie and sings 'Danny Boy'. Yes, you can call me John."
** Marbury actually gets ''two''. From his introductory episode:
--->'''Leo:''' Sir.\\
'''Lord Marbury:''' It's "Your Lordship," as a matter of fact, but it couldn't possibly make the least difference.
** Interestingly, Sidney Poitier was Creator/AaronSorkin's first choice for Bartlet. Sadly, we missed the opportunity to hear "They call me ''Mister'' President."
* The second variant is parodied in a promo for ''Series/TheSarahSilvermanProgram'': An elementary school class greets Sarah as 'Mrs. Silverman', to which she responds, "Mrs. Silverman was my mother. She was a bitch."
* The 2003 ''Series/{{Battlestar Galactica|2003}}'' miniseries did this with Laura Roslin, former Secretary of Education and new President. Calling her "Madame President" was shown as the barometer of how the specific character felt about her - i.e. Billy, as her personal aide, using the term right off the bat; and Baltar using it in a politically calculated tone, only after she offers him a position as her adviser. Contrasting with those uses is Colonel Tigh, who repeatedly refers to her as "that woman," and Commander Adama, who calls her everything from "Miss Roslin" to her face to "that schoolteacher" behind her back. It is only after he realizes that she's right - they lost - and after she keeps the secret that he really ''doesn't'' know where Earth is that he addresses her deliberately as "Madame President".
** Also, at one point Baltar gets angry about being called "Doc"[[note]] "a dock is a platform for loading or unloading"[[/note]], and says that he should be addressed as "Doctor" or "Mr. Vice President".
** Later, when Commander Adama (on Galactica) is on the wireless, speaking directly to Admiral Cain (on Pegasus), they each refer to themselves as "Galactica Actual" and "Pegasus Actual."
*** This is because they are identifying themselves as the CO of the ship as opposed to a subordinate radio operator. It occurs in modern radio protocol as well.
* Series/TrailerParkBoys: Randy always refers to Jim Lahey as "Mr. Lahey" despite being in an intimate relationship with him for years.
* The second variant is parodied on an episode of ''Series/MyNameIsEarl'':
-->'''Earl''': Excuse me, Mr. Covington-\\
'''Mr. Covington''': Mr. Covington was my father's name. You can call me "sir".
* In the episode "Some Assembly Required" of ''Series/BuffyTheVampireSlayer'', the stock phrase is used as a joke, when Jenny Calendar tells Rupert Giles, "Please call me Jenny. 'Ms. Calendar' is my father."
* On ''Series/{{Numb3rs}}'', strict college dean Dr. Mildred Finch insists on being called Millie. Played for irony, since at the same time as she stresses this informality, she's coming down hard on her subordinates in other areas.
* Andrew Hartford deals with this in ''Series/PowerRangersOperationOverdrive'' (and he's not helped by CloudCuckoolander Dax):
-->'''Hartford:''' Dax, can you please call me Andrew? Every time you say "Mr. Hartford," I look for my father.
-->'''Dax:''' Got it. You want us to think of you as someone young.
-->'''Hartford:''' Ouch!
* Inversion: ''Series/AreYouAfraidOfTheDark'' had a recurring character, Sardo the magic shop owner. Whenever he was introduced, one of the main characters would call him "Mr. Sardo", which would trigger his CatchPhrase: "That's Sar-''doh''! No 'Mister', accent on the 'do'!"
** There was also the recurring character, the MadScientist Dr. Vink. "Vink's the name. ''Dr.'' Vink." (With a va-va-va. Also: he is NOT a nutbag.)
* ''Series/TheDrewCareyShow'' features an odd variant:
--->'''Drew''': My father is Mr. Carey. I'm ''Mrs.'' Carey.
* On ''Series/CriminalMinds'', [[ParentalSubstitute Gideon]] always insisted on introducing Reid as "Dr. Reid," going so far as to correct his fellow agents when whoever was doing the introducing left out Reid's title. This was more of an issue in the early seasons, when Reid was twenty-four and looked fifteen; now that he's approaching thirty, the team seems to have relaxed about this a bit.
* On ''Series/TwentyFour'', David Palmer does this twice. Late in Day 2, around the time when his cabinet is plotting to declare him incapacitated so they can move ahead with the military strike, Mike, who has known Palmer for a long time, calls him "David" while pleading with him to relent. He responds "I'm the President, Mike. You don't call me by my first name." Early on Day 3, he tells Wayne, "Wayne, right now, it's Mr. President,"; while Wayne calls him by name in private or on less official matters, in public or in more formal settings, he calls him with the same formality as any other American citizen. In Day 2, Sherry calls him "Mr. President" as a way of distancing herself from him when she is disappointed in his unfavorable response to one of her requests (despite having divorced him, they are still on a first-name basis).
* In ''Series/JeevesAndWooster'', a butler frets about his employer calling him by his first name, but he doesn't know how to correct him politely.
** American audiences may not always catch the cultural background of this usage, even with the rise in popularity of ''Series/DowntonAbbey'' and its forerunner, the 2001 film ''Film/GosfordPark''. It was a custom that servants in high society British households had particular forms of address, depending upon their station. In their employer's house, butlers, valets and ladies' maids were addressed by their surnames without an honorific "Mr.", "Mrs." or "Miss"; when they traveled with their employer to another socialite's home, the staff in the home they were visiting referred to them by their employer's surname. House maids, footmen and kitchen staff were addressed by their first names. The housekeeper and the cook were addressed as "Mrs. X", whether they were married or not.
* Comes up a lot in ''Series/YesMinister'', particularly at the start when Hacker is not yet used to the obsequious and perfectionist politeness of the Civil Service. Bernard steadfastly refuses to call him anythign other than 'Minister'.
** On another occasion, Dorothy floats the idea of forcing civil servants to choose between honours or cash rewards for extended service. She snidely suggests that if it goes through, they might have to start addressing Sir Humphrey as Mr. Appleby.
* ''Series/RumpoleOfTheBailey'' - Rumpole frequently inverts the second version with his clients, asking permission whether he can refer to them more formally, after he's been introduced to them by their first names.
* In a sendoff scene in season 7 of ''Series/RedDwarf'', Lister acknowledges a title for Rimmer, 'First Officer', as a way of fondly bidding him farewell. The Cat and Kryten acknowledge it too (although they think it's his funeral).
* ''Series/{{Blackadder}}'' plays with this too. At one point, he and the prince he's serving must pretend to be each other. This exchange occurs, and eventually Blackadder's own servant is roped into the name confusion:
--->'''Blackadder''': You will, of course, have to call me "Your Highness", Your Highness.
--->'''Prince George''': (''nods'') "Your Highness Your Highness".
--->'''Blackadder''': No, just "Your Highness", Your Highness.
--->'''Prince George''': (''looking pleased with himself'') That's what I said -- "Your Highness Your Highness", Your Highness Your Highness.
** ''Blackadder goes forth'' also gives us Darling's EstablishingCharacterMoment:
--->'''Blackadder''': I'm here now, Darling.
--->'''Darling''': ''That's CAPTAIN Darling to you!''
* In the ''Series/HoratioHornblower'' movie, "The Wrong War", Hornblower greeted a newly arrived Army officer as "Major" Edrington. Edrington then told Hornblower that, as Edrington was of noble blood, the right form of address was 'My Lord'. At first, even though it was offhand, it seemed meant to identify Edrington as an annoying toff. But it comes off in a better light later, after Edrington turns out to be a ReasonableAuthorityFigure. In contrast to some of the other Lords running around France in the movie.
* Lady Heather in ''Series/{{CSI}}'' has no formal claim to the title, but, as a professional dominatrix, nonetheless expects to be referred to as such by both her employees and her customers.
* ''Series/MontyPythonsFlyingCircus''
** Subverted in epsode 21:
-->'''Doctor''': Next please. Name?
-->'''Watson''': Er, Watson.
-->'''Doctor''': (writing it down) Mr Watson.
-->'''Watson''': Ah, no, Doctor.
-->'''Doctor''': Ah, Mr Doctor.
-->'''Watson''': No, not Mr, Doctor.
-->'''Doctor''': Oh, Doctor Doctor.
-->'''Watson''': No, Doctor Watson.
-->'''Doctor''': Oh, Doctor Watson Doctor.
-->'''Watson''': Oh, just call me darling.
-->'''Doctor''': Hello, Mr Darling.
-->'''Watson''': No, Doctor.
-->'''Doctor''': Hello Doctor Darling.
** Enforced roughly by a police officer while comforting a widower, whose wife was just eaten by an alien blancmange.
-->'''Officer''': I think what's happened is terribly, terribly funny... tragic! You must understand we have to catch the creature that ate your wife, and if you could just help us answer a few questions, we may be able to save lives.
-->'''Angus''': Aye, I'll do my best, Sergeant.
-->'''Officer''': Detective Inspector!
* One opening Sketch from ''Series/SaturdayNightLive'': Had Tom Hanks hosting for the fifth time (a big deal then) and being welcomed into the 'five timers club' by Paul Simon, Steve Martin and Elliott Gould. When Tom calls Paul "Mr. Simon," he does a Type B and says "Call me Paul", but with Steve Martin ...
-->'''Tom Hanks''': Thanks a lot, Mr. Martin.
-->'''Steve Martin''': Please, call me Mr. STEVE Martin.
* On ''Series/TheDukesOfHazzard'', when Tammy Wynette was performing at the Boar's Nest after being caught in Boss Hogg's Celebrity Speedtrap:
-->'''Boss Hogg''': I'll just tear up this here speeding ticket, Tammy.
-->'''Tammy''': You can call me "Miss Wynette."
* ''Series/DoctorWho'':
** [[Recap/DoctorWhoS28E2ToothAndClaw "Tooth and Claw"]]: "The correct form of address is ''[[UsefulNotes/QueenVictoria Your Majesty!]]''"
** [[Recap/DoctorWhoS15E6TheInvasionOfTime "The Invasion of Time"]]: Leela is quite insistent that she is Leela and not "madame."
** Harriet Jones' character made a CatchPhrase out of giving her full political title every time she introduced herself, even if it was a re-introduction and often flashing her photo identification card at the same time. She continued to do this after she no longer held an office. It got to the point of being a RunningGag; even aliens didn't need the reminder in the end:
-->'''Harriet Jones:''' Harriet Jones, former Prime Minister.\\
'''Daleks:''' [[foldercontrol]]

[[folder: Yes, We Know Who You Are. ]]

** [[Recap/DoctorWhoS31E11TheLodger "The Lodger"]] "People call me the Doctor. Don't know why. I call me the Doctor, too. Still don't know why."
** The Eleventh Doctor combines this with SayMyName in "Victory of the Daleks", when he says his name and calls the Daleks by theirs when they're ObfuscatingStupidity. [[spoiler: [[NiceJobBreakingItHero However, this is what causes the Daleks to drop their act and gain an advantage over the Doctor, as they are then able to create a newer and "purer" Dalek race.]]]]
** From the ExpandedUniverse, Sixth Doctor companion Frobisher, who fancies himself a noir-style detective, has a brief monologue in the audio ''The Maltese Penguin'':
-->''My friends call me Frobisher. My enemies call me ''Mr.'' Frobisher. [[spoiler:And the junk mail department of the Galactic Reader's Digest calls me Mrs. F. R. Rubbisher when they say I may have already won 30,000 Mazumas.]]''
* ''Series/{{Degrassi}}'': "It's Holly freakin' J."
* In the ''Series/{{Lost}}'' episode "Dr. Linus," the flash-sideways version of Ben is a history teacher with a [=PhD=]. Whenever a character calls him "Mr. Linus," he grumbles, "It's ''Dr.'' Linus, actually." Sideways Alex seems to be the only one who addresses him properly.
* Gibbs, of ''Series/{{NCIS}}'', says this whenever someone calls him "sir" as opposed to "boss". Lawyer M. Allison Hart made it a point to refer to Gibbs as "'''Mister'''" Gibbs throughout Season 7. It was a sign of respect when she finally called him 'Special Agent Gibbs' in the season finale.
** A holdover from his days as an NCO (as opposed to an Officer). Officers are generally the ones addressed as "Sir."
*** Also of note is that he never corrects military members he is speaking to in an official capacity as they're supposed to address law enforcement agents, civilian or military, as "Sir."
* ''Series/{{JAG}}'': In "Shadow", the villain Grover mandates that the naval personnel address him as either "Sir" or "Mr. Grover". He gleefully notices when Meg manages to do exactly that [[ParentheticalSwearing while making it sound as disrespectful as possible.]]
** In the pilot, after they discover who the killer is, he refers to Lieutenant Pike as a bitch, shortly before he's placed under arrest.
-->'''Lt. Pike''': And it's "Lieutenant Pike". Not "bitch". [[PrecisionFStrike ASSHOLE!]]
* In an episode of ''Series/LawAndOrderUK'', the gangster Don Marsh expresses his contempt for the law by addressing DS Brooks by his Christian name. Brooks will have none of it, insisting:
-->'''Brooks''': That's "Detective Sergeant Brooks" to you.
** Ronnie gets a similar moment on Matt's behalf when DirtyCop Jimmy Valentine indicates similar contempt for ''him'':
-->'''Valentine''': "This boy of yours, Devlin--"
-->'''Brooks''': ''DS'' Devlin, you mean? And he ain't my "boy".
** In yet another scene, he and Matt interrogate another cop whom they suspect of being on the take. When she expresses reluctance about testifying against Valentine, he very pointedly refers to her by her "Detective Sergeant" title to remind her of her duty.
** [[AmoralAttorney Phyllis Gladstone]] refers to Alesha as Jacob's assistant and insinuates that it's only a matter of time before she's sleeping with him. Alesha doesn't appreciate either implication:
--> '''Gladstone''': You'll fall for him eventually. All his assistants do.
--> '''Alesha''': When I see his "assistant", I'll be sure to warn her.
* In an early episode of ''Series/LawAndOrder'' Phillip Swann, a man who EADA Ben Stone put away for murder, gets a retrial. During the whole process, he needles Stone by calling him "Ben". Stone finally has enough after Swann's case falls apart:
-->'''Stone''': A lot of effort to wind up right back where you started. And in polite society, Sir, you don't call people by their first name unless they ask you to - I didn't do that. You're not a friend, and you're certainly not a colleague.
** Ben Stone even inverts this trope, tending to use the abovementioned term "Sir" to address men who he has ''contempt'' for.
** The ''Series/LawAndOrderUK'' episode based on this also inverts this trope when the man in question consistently refers to James Steele by his proper title rather than his first name in an effort to aggravate him by acting as though they're equals.
* The titular character of ''Series/DrQuinnMedicineWoman'' often needs to remind people to call her "Dr." instead of "Miss", several of whom ''deliberately'' call her "Miss" in an effort to rankle her and demonstrate their lack of respect.
* In the first episode of Season 4 of ''Series/{{Castle}}'' Detective Beckett calls the new Captain "ma'am" leading to her responding: "My mother drops by, you can call her ma'am. Call me Sir or Captain.
* On ''Series/OneLifeToLive'', a {{Jerkass}} character nastily refers to a doctor who has had his licensed revoked (thanks to the {{Jerkass}} lying through his teeth during a malpractice suit) as ''"Mr."'' in an effort to taunt him.
* One of the many, many RunningGags that occurs in the Mexican sitcom ''Series/ElChavoDelOcho'', usually with El Chavo referring to Profesor Jirafales[[note]]In Spanish, it's spelled with one s.[[/note]] as "Maestro Longaniza" ("longaniza" is a kind of sausage).
--> '''Prof. Jirafales''': "I'm not a maestro, and my name isn't Longaniza! I'm a longaniza and my name is Maestro...I mean, I'm a maestro, and my name is Jirafales!"
** Doña Clotilde (AKA: "The Witch from [Apartment] 71") sometimes did this:
--> ¡"No es Señora, es Señor'''ita'''!" (lit. "It's not Ms., it's '''Miss'''!")
* One ''Franchise/{{Dragnet}}'' episode had a perp who insisted on being addressed as Mister Daniel Loomis by absolutely anyone, regardless of how familar they were with him. When he was in the Navy, it galled him that he was required to address people he deemed intellectually inferior to him as Mister, so now that he was no longer in the Navy, he would insist the same treatment from everyone, regardless of familiarity. This led Friday to respond with this SchiffOneLiner:
--> '''Friday:''' Where you're going, there are no "Misters" - just numbers.
* PlayedForLaughs in ''Series/FatherTed'', as the housekeeper Mrs. Doyle is [[RunningGag never referred to her first name]]:
-->[An officer phones Ted]\\
'''Officer''': Do you know a Mrs. Doyle? First name: Mrs.-- [[[SoundEffectBleep the fire alarm is tested]]] --Doyle?\\
'''Father Ted''': Do I know a Mrs.-- [plate smashes] --Doyle?
** Not to forget the time [[CloudCuckoolander Dougal]] wouldn't stop calling [[SinisterMinister Bishop Leonard Brennan]] 'Len':
--->'''Bishop Brennan''': Did he call me Len again? You address me by my proper title, you little bollocks!
* ''Series/MisterRogersNeighborhood'': For all his [[FriendToAllChildren warmth and friendliness]], Mr. Rogers was still ''Mister'' Rogers to his young viewers. His grown-up neighbors freely called him "Fred," however.
* ''Series/TheBigBangTheory''
--> '''Leonard:''' "Call me Leonard, Dr. Hofstadter's my father. And my mother. And my sister. And our ''cat''. Although, I'm pretty sure Dr. Boots Hofstadter's degree was honorary."
** Dr. Gablehauser, head of the Physics Department, reverses this, deliberately calling attention to Howard's lack of a doctorate;
-->'''Dr. Gablehauser:''' Dr. Hofstadter.
-->'''Leonard:''' Dr. Gablehauser.
-->'''Dr. Gablehauser:''' Dr. Cooper.
-->'''Sheldon:''' Dr. Gablehauser.
-->'''Dr. Gablehauser:''' Dr. Koothrappali.
-->'''Raj:''' Dr. Gablehauser.
-->'''Dr. Gablehauser:''' ''Mr.'' Wolowitz.
-->'''Howard (dejectedly):''' Dr. Gablehauser.
* ''Series/DocMartin'': Invoked in the show and referenced in the show's title. The villagers endearingly call him "Doc Martin" though he prefers "Doctor Ellingham". Also, his London name was "Mister Ellingham" (British surgeons are doctors, but they traditionally prefer "Mr.").
* ''Series/MurdochMysteries'':
** In "Murdoch in Ragtime", Leslie Garland uses Dr. Grace's first name the first time they're together in The Blind Pig. She calls him on it ("Awfully forward, ''Mr. Garland'' "), yet he does it again after her objection. Later, the courtship progresses, she doesn't mind his brashness so much and he tells her, [[FirstNameBasis "Call me Leslie."]]
** In "The Murdoch Sting", Eva Pearce calls Detective Murdoch "William", then asks if he minds the familiarity. He ''does'' mind and addresses her as "Miss Pearce". Eva deliberately oversteps the boundary again to defy him.
* In ''Series/BreakingBad'', Jesse consistently refers to Walt as "Mr. White", what with Walt being his old chemistry teacher. Later on, when Hank and Steve bring Mike in for questioning, Hank does a faux amicability act, asking "Michael? Mike?"; Mike, annoyed, informs him that it's '"Mr. Ehrmentraut."
* Parodied in the ''Series/MysteryScienceTheater3000'' episode featuring ''Film/SpaceMutiny''
-->'''Dave Ryder:''' Listen, lady...!
-->'''Lea:''' ''Doctor''.
-->'''Dave Ryder:''' ''Doctor''.
-->'''Crow T. Robot:''' ''Doctor'' Lady!
* ''Series/AgentsOfSHIELD'':
** Happens a few times, especially after S.H.I.E.L.D. is technically disbanded mid-Season 1, there's some ambiguity going on as to whether characters should address one another as "Agent" or as "Mr./Ms." from then on. Antagonists, especially those allied with the U.S. Government such as Col. Talbot, will often disparagingly refer to ''Mr.'' Coulson as a reminder that he's no longer officially a government agent; he'll usually insist that it's ''still'' [[InsistentTerminology Agent]] Coulson nevertheless.
** Fitz-Simmons are each in possession of two Ph.D.s, which leads to some confusion among the other character as to whether they should call them "Dr" or not if they're not calling them "Agent". Skye at one point mocks Simmons (who's TheMedic for the team, but not actually a medical doctor) by calling her "Dr. Simmons", but she actually [[AvertedTrope averts]] this trope by ''not'' pointing out that that's her title anyway; and in fact Simmons herself on one occasion calls Fitz "Dr. Fitzy" when encouraging him to act as her assistant on a medical procedure, even though again, he technically is anyway. Simmons' bosses at the [[spoiler:HYDRA]] laboratory don't do much better, as one addresses her as "Ms. Simmons" while the other consistently calls her "Dr. Simmons", though again it's not her who brings it up.
** There's also a few examples of the second type of this trope: when Simmons (or any other friendly ally) addresses Mockingbird as "Agent Morse" or "Ms Morse", she'll insist they should "Call me Bobbi." Meanwhile, despite the above, Coulson tells Victoria Hand to call him Phil in the immediate aftermath of the dissolution of S.H.I.E.L.D. when she still addresses him as "Agent Coulson".
* ''Series/PersonOfInterest'':
** Inverted and subverted. Inverted in that, Harold insistently calls everyone by Title/Honorific and Last Name, Mr. Reese, Ms Shaw, Detective Carter, Miss Groves, even though the latter [[Main/OnlyKnownByTheirNickname insists that her name is Root]].
** Subverted in the sense that Harold would like to be referred to as Mr. Finch (this is how he first introduces himself to Reese in the Pilot) but no one does. Carter just calls him Finch, without the mister. Reese and Shaw vary between calling him Finch and Harold. Root pretty insistently calls him Harold, or sometimes Harry. [[TheNicknamer Fusco calls him Glasses.]]
* ''Series/{{Columbo}}'' has been known to do the "My first name is Lieutenant" version, as per the RunningGag that we never find out his first name.
* ''Series/AgentCarter''.
** Peggy Carter unsurprisingly, as per her ongoing battle to make the men she encounters treat her with respect instead of patronisation.
-->'''Hugh Jones:''' I didn't know our government had such good taste in secretaries. What's your name, darling?\\
'''Peggy Carter:''' ''Agent''.
** When giving a RousingSpeech to the SSR after the murder of one of their own, Agent Thompson says that the most important part of the name of the late Raymond Walter Krzeminski was "Agent".
* In ''Series/{{Luke Cage|2016}}'', crime boss Cornell Stokes demands that his lackeys call him "Mister Stokes" while in his presence and hates being referred to by his street name of Cottonmouth. Not that this stops everyone else from calling him that.
* ''Series/TheDoctorBlakeMysteries'': In "Family Portrait", the new police surgeon dismissively refers to Alice as 'Miss Harvey' and then tells her patronizingly that if if there is any investigative work to be done, he will do it. Alice's only reply is an icy "It's Doctor Harvey".
* ''Series/{{Columbo}}'': In "Double Exposure", Columbo keeps referring to Dr. Keppler (the murderer) as 'Mr. Keppler', and being angrily corrected by Keppler. Knowing Columbo, this almost certainly one of his tactics to keep the suspect off-balance.

* Janet Jackson in "Nasty":
-->"And my name's not 'baby'! It's Janet, Ms. Jackson if you're nasty!"
* Music/TheWorldInfernoFriendshipSociety's song "Ich Erinnere Mich An Die Weimarer Republik":
-->"I'm a fag, I'm a Jew, how do you do?
-->That's ''Mister'' Anarchist to you!"

[[folder:Newspaper Comics]]
* ''ComicStrip/{{Peanuts}}'' running gag; Peppermint Patty constantly has to remind Marcie, "Stop calling me sir!"
* ''ComicStrip/{{Candorville}}'' gives us [[spoiler:both instances of]] this trope [[http://candorville.com/2007/02/08/jive-4/ here]].
* In early ''ComicStrip/{{Dilbert}}'' comics, whenever [[TheDevilIsALoser Phil the Lord of Insufficient Light]] showed up, he'd insist, "Just call me Phil."

* In UsefulNotes/RollerDerby, this trope acts as a BerserkButton for heel manager Georgia Hase.
-->"That's MS. Georgia Hase to you, and don't you forget it!"

* A RunningGag on ''Series/BearInTheBigBlueHouse'' was that Harry the duck would always refer to Bear as "Mr. Bear," despite Bear insisting "Oh, and Harry? It's just Bear."
* ''Series/SpittingImage'':
--> '''Iain Paisley''': That's ''Reverend'' Paisley to you, Lord!

* In the ''Front Line Theatre'' play "Ham For Sale", while Creator/JackBenny is obnoxiously intruding upon the rehearsal of a dramatic play with Creator/BasilRathbone and Creator/BarbaraStanwyck:
-->'''Jack:''' Oh, Mr. Cortez [the director], let me ask you something--when Basil comes in... Or Bayzil. By the way, how do you pronounce that? Basil, or Bayzil?
-->'''Basil:''' "Mister Rathbone."
* ''Radio/TheGoonShow'':
-->'''Bloodnok''': That's ''Mister'' Scum to you!

[[folder:Tabletop Games]]
* Applied ''accidentally'' to the lich darklord whose real name is [[spoiler:Firan Zal'honen]], but who is now known throughout ''TabletopGame/{{Ravenloft}}'' as "Azalin". When he first arrived in Darkon, he used his title "Wizard-King", in the dialect of his homeland, to introduce himself; for the natives of the Land of Mists, "Azalin" was the closest they could come to pronouncing it, and they latched on it as his name. Just to make things [[DepartmentOfRedundancyDepartment more awkward]], he's formally referred to in court documents as "Azalin Rex", or "Wizard-King King".
* ''TabletopGame/Warhammer40000'': SpaceMarines use Sergeants and Captains as ranks, which can cause some confusion when dealing with the Imperial guard (a Space Marine can spend years as an initiate and decades as a battle-brother before he'd even be considered for promotion to Sergeant, fanon assumes he'd be on par with a general of the Guard). To avoid the problem within their own navy, they use the term "shipmaster" for ship commanders instead (who isn't necessarily an Astartes himself).
** One cutscene in the old game ''Final Liberation'' has a Commissar bitchslap a dumbass planetary governor who adressed him as just Holt, [[https://www.youtube.com/watch?v=LOi3CzZjV0M then threaten to shoot him for incompetence.]]
--> I'll give you your orders in the morning, Holt.\\
''Commissar'' Holt!

* Act II, Scene II of ''Theatre/TheMerchantOfVenice'' plays with this trope as it was used in Elizabethan England. Launcelot, a peasant who's been away from home for some time, runs into his father, Gobbo, who's been looking for him. However, Gobbo is blind and doesn't recognize his son, so Launcelot, being the play's PluckyComicRelief, decides to mess with him...
** First, Launcelot, pretending not to be himself, asks him if he's talking about "young Master Launcelot." Since "Master" was a title of address reserved for the higher classes, Gobbo insists that his child is "no master, sir, but a poor man's son." (However, he ''does'' unintentionally call his son "Master", having no idea who he's speaking to.)
** When Launcelot continues to insist on using "Master Launcelot", Gobbo says, "Your worship's friend and Launcelot, sir," a polite way of speaking for his son and saying that his son should be addressed as a "friend" rather than by a formal title. Launcelot points out that, if he's a "your worship" and Launcelot is his friend, "ergo", Launcelot must be called Master Launcelot.
** For added fun, Launcelot repeatedly calls Gobbo "father," and Gobbo still doesn't recognize him, because at the time "father" was a general term of address to old men, used by the peasant classes. After Gobbo recognizes Launcelot as his son, he ceases to refer to him with the words "you" and "your", using the more familiar "thou" and "thy".
* In Creator/GeorgeBernardShaw's play ''The Devil's Advocate'', General Burgoyne walks in on his underlings referring to him by a not-so-respectful nickname, and responds:
-->'''General Burgoyne:''' I believe I am Gentlemanly Johnny, sir, at your service. My more intimate friends call me General Burgoyne.
* In the musical ''Theatre/LittleShopOfHorrors'', as well as in [[Film/LittleShopOfHorrors the film]] based on it, the DepravedDentist [[Main/DomesticAbuser Dr. Orin Scrivello]] insists on being called "Doctor." Even his [[Main/DomesticAbuse abused]] girlfriend Audrey is forced to do so.
-->'''Dr. Scrivello:''' Somebody talkin' to you?\\
'''Audrey:''' Excuse me.\\
'''Dr. Scrivello:''' Excuse me what?\\
'''Audrey:''' Excuse me, Doctor.\\
'''Dr. Scrivello:''' That's better.

[[folder:Professional Wrestling]]
* Wrestling/BobBacklund, during his mid-1990s heel gimmick as a highly volatile, out-of-touch elder wrestler who considered "the new generation" rude and disrespectful, often demanded that fans and interviewers address him "Mr. Backlund," and there'd be hell to pay if they refused. On television, several segments aired where he was seen interacting with young fans and -- among other comically ridiculous stipulations that included such things as naming all the presidents in chronological order within 45 seconds (and no "ums" or "ahs") -- refusing to sign his autograph if they didn't comply with his requests.
* After winning the Wrestling/{{TNA}} X Division championship, Doug Williams stoped answering by the more friendly Doug, and demanded to be called Douglas Williams.
* '''"[[Wrestling/KenAnderson MIIISTEEER AAANDERSOOON]]~!!!"'''
* If those fans would stop chanting "[[Wrestling/KazuchikaOkada Okada]]" for a second they'd realize he'd rather they call him "mister" Okada.

[[folder:Video Games]]
* ''VideoGame/MegaManBattleNetwork'''s version of Mr. Famous would always insist "Just Famous!" whenever Lan called him "Mr. Famous." The exchange in ''Rockman.EXE'' was "Meijin-san!", "-san wa iranai," (literally, "No need for -san").
* In ''VideoGame/WarhammerDarkOmen'' Commander Bernhardt prefers to go by "Commander". The only guy who doesen't is the Witch-Hunter, Matthias. (Who usually calls him either "Bernhardt" or "You there!") who in turn wants to be called by "My proper-title of Witch-Hunter General". Matthias eventually forgets himself and Bernhardt notes it. ("Ah. You called me Commander.")
* ''TabletopGame/Warhammer40000: Final Liberation'' has [[https://www.youtube.com/watch?v=LOi3CzZjV0M a scene]] where an incompetent Imperial governor makes the potentially fatal mistake of referring to a [[ThePoliticalOfficer commissar]] as "Mr. Holt."
-->'''Commissar Holt:''' (''[[DramaticGunCock click]]'') Choose your next words with ''exceptional'' care.
* The BigBad in ''VideoGame/TalesOfHearts'' introduces himself thus, revealing that [[spoiler:he has possessed the main character]].
-->'''Kohak''': Why are you here, Creed Graphite?\\
'''Kunzite''': Creed?! Calm down. Creed knows nothing about you.\\
'''Creed''': Don't forget the "[[UsefulNotes/JapanesePronouns sama]]", Mechanoid.
* When Aerith first talks to Barret in ''VideoGame/FinalFantasyVII'':
-->'''Aerith''': "...thank you, Mr. Barret!" \\
'''Barret''': "Who you callin' Mr. Barret? That don't sound right!"
** This is even more amusing when you [[HelloInsertNameHere name him]] "Mr. T".
* ''VideoGame/TalesOfMonkeyIsland'':
-->'''Guybrush''': "Doctor De Singe?"\\
'''De Singe''': "That's the Marquis De Singe to you, ruffian."
* Momma Bosco in the ''Franchise/SamAndMaxFreelancePolice'' games, being a StrawFeminist, is very particular about how she is addressed. When Sam and Max first meet her in ''VideoGame/SamAndMaxBeyondTimeAndSpace'', she insists on being called ''Ms.'' Momma Bosco. In ''VideoGame/SamAndMaxTheDevilsPlayhouse'', after she got a [=PhD=], she will correct you if you don't call her ''Dr.'' Momma Bosco.
* In ''VideoGame/DragonAgeOriginsAwakening'', there is an option to reply to Oghren's drunken 'Hey, you!' with 'That's Commander Hey You, by the way.'
* In ''VideoGame/DragonAgeInquisition'', [[IronLady Vivienne]] is positively incensed when the Iron Bull calls her "Viv" in party banter. She tells him that he may address her as either "Madam de Fer" or "First Enchanter." He backpedals instantly and for the rest of the game addresses her simply as "Ma'am," which she deems acceptable.
* In ''VideoGame/ResidentEvil0'', Rebecca tells Billy that "That's Officer Chambers to you" when she confronts him and he's quite dismissive of her.
* In the German version of ''VideoGame/StarCraftII'', Matt usually addresses Raynor with the formal "Sie", but when it's only the two of them in the Cantina (like in the cinematics "Hearts and Minds" and "Who we choose to be") he switches to the more familiar "Du".
** An exceedingly minor character in the VideoGame/StarCraft ExpandedUniverse, Captain Serl Gentry, is a military scientist. You could call him "Doctor" or "Captain", as he has earned both ranks, but he does ''not'' like it when an enlisted nurse calls him Doctor. He only tolerates "Captain".
* Inverted in ''VideoGame/ArTonelicoIIMelodyOfMetafalica''. Cloche is painfully aware of her title and this is precisely why she doesn't want her closest friends using it. Everyone else, though, has to call her 'Lady' or 'Holy Maiden'.
* The opening cutscene of ''WesternAnimation/{{Rugrats}}: Royal Ransom'':
-->'''Kimi:''' Look! It's Angelica!\\
'''Angelica:''' That's ''Queen'' Angelica to you!
* In the second ''VideoGame/GabrielKnight game'', it comes back to bite a German doctor in the ass when Gabe calls him "Klingmann" and he replies "They call me HerrDoktor Klingmann here."
* ''VideoGame/FarCry3BloodDragon'': In her first appearance, Dr. Darling rebuffs Sloan's calling her "Darlin'" by insisting on the title.
* ''VideoGame/MassEffect3'' gives you the opportunity to invoke this trope when Lt. James Vega [[TheNicknamer initially calls]] Commander Shepard either "Loco"[[note]]For Male!Shep, in reference to how CrazyAwesome Shepard is[[/note]] or "Lola"[[note]]For Fem!Shep, comparing her to a girl he knew when he was young. Good looking. Tough.[[/note]]. If you correct him, it'll be "Commander" for the rest of the game, otherwise, "Loco" or "Lola".
* [[OriginalGeneration Dr. Chizuru Urashima]] from the upcoming ''[[VideoGame/ProjectXZone Project X Zone 2]]'' insists that she'd be referred to as "Doctor" rather than her name.
* Depending on your RelationshipValues, Velvet Velour from ''VideoGame/VampireTheMasqueradeBloodlines'' will ask you to either call her "Miss Velour", "Velvet" or [[FriendlyAddressPrivileges "V. V."]]. The trope can therefore take either form depending on how formally your character addresses her (except for by a [[TheNicknamer Malkavian]], who just calls her "Doll").
* Gobbet in ''VideoGame/ShadowrunReturns: Hong Kong'' will insist on calling your character "Seattle" unless you use this trope to ask her to call you by your street name instead.
* ''{{VideoGame/Fallout 2}}'' had Enclave [[DrillSergeantNasty Sergeant Arch Dornan]] deliver a blistering rant to this effect.
--> "If I like you, you can call me "sarge". But guess what? I DON'T LIKE YOU! DO YOU UNDERSTAAAND?!"
* ''VideoGame/BioShockInfinite'': Booker insists that Elizabeth call him by his first name, not "Mr. [=DeWitt=]", possibly out of refusal of formality or the fact that they've been through a lot together.
** Booker in the alt-universe [=DLC=] ''BioShockInfinite/BurialAtSea'' likewise asks Elizabeth to call him Booker as a call back to the main storyline, but Elizabeth refuses. While this initially seems to be a formality thing (Burial at Sea's Elizabeth is much older than the main game's), [[spoiler:it's actually foreshadowing that it's alt-universe in the most literal sense: that game's Booker is actually a repentant Comstock, and Elizabeth knows this and is leading him to his death. She likely refuses to call him Booker out of respect for the main game's Booker.]]

* ''Webcomic/TheDreamlandChronicles'': [[http://www.thedreamlandchronicles.com/the-dreamland-chronicles/chapter-08/page-495/ Nicodemus insists on acknowledgement]]
* ''Webcomic/GunnerkriggCourt'':
** Before the comic began, Renard came to be called Reynardine after the events that led him to be imprisoned in the court. Since [[spoiler:Surma gave him the name as part of a ploy to trap him]], it was closer to a case of ''[[InvertedTrope Your]]'' [[InvertedTrope Name is Mister Tibbs]]. Coyote continues to use his old name since he ignores any authority but his own, and Antimony switches to calling him Renard after learning the story.
** When [[spoiler:Antimony's father appears after [[ParentalAbandonment an unexplained two-year absence]]]], he coldly instructs Antimony to address him as ''Sir''.
* In ''Webcomic/ImpureBlood'', [[http://www.impurebloodwebcomic.com/Pages/Chapter001/ib003.html Caspian, a merchant's son, is called "lord".]]
* In ''Webcomic/{{Roza}}'' [[http://www.junglestudio.com/roza/?date=2007-06-03 we are to be addressed as 'Your Highness'. . . but you may call me 'Prince Aryon']]
* In ''Webcomic/{{Sinfest}}'' [[http://www.sinfest.net/archive_page.php?comicID=3336 No one has ever called me "Ms. Fuchsia"... He called me "Ms. Fuchsia"]]
* A Type 2 example in ''Webcomic/TheWotch''. In [[http://www.thewotch.com/?epDate=2010-01-08 this strip]] Samantha and Katie meet Samantha's grandfather.
-->Katie: Nice to meet you, Mr. Wolf.
-->Mr. Wolf: Please, not that! My dad was Mr. Wolf. Call me Grampa.
* Type 2 [[http://mountaincomics.com/2013/07/15/mountain-time-466/ shows up]] in ''Webcomic/MountainTime''.
* ''Webcomic/{{Selkie}}'' contains a type one: It's ''Professor'' Trunchbull.
** Naturally, the fandom picked up on this and started defiantly calling him Mr. Trunchbull.

[[folder:Web Original]]
* ''WebVideo/DragonBallZAbridged:'' "That's Super Kami Guruuu!"
-->'''Nail''': Can I just call you Guru for short?
-->'''Guru''': Super Kami Guru allows this.
** Later used in the Cell Saga.
-->'''Cell''': [[PostMortemOneLiner MISTER Perfect Cell.]]
* ''[[Roleplay/DarwinsSoldiers Darwin's Soldiers]]'' does this for comedy. When [[TheMole Shelton]] intercepts a thought message by Achilles to Narcissus, he replies as such.
-->'''Achilles''':Why did they give us such a wimpy commander?
-->'''Narcissus''':Hey, Achilles, I don't think it's such a great idea to be insulting the commander, especially when he's right here.
-->'''Achilles''':Not going to stop me. I'm not afraid of a pussy.
-->'''Shelton''': (spoken) It's Commander Pussy to you.
* The DesignatedVillain of LetsPlay/MarioPartyTV is Mr. Doom, not Doom. Get it right. Placing adjectives in the middle (e.g. "Mr. Freaking Stinking Cheating Doom") is acceptable.
* Tweeted by absurdist comedian [[https://twitter.com/aclevine86/status/355497894473760769 Adam Levine]]:
--> *I walk into priest's office*
--> Me: Excuse me? Mr. [=MacKenzie=]?
--> Priest: Please, Mr. [=MacKenzie=] is my father. Call me Father [=MacKenzie=].

[[folder:Western Animation]]
* A Pimp Named Slickback in ''WesternAnimation/TheBoondocks'' is possibly the weirdest example of this. You can't just call him Slickback, a Pimp, or even [[RuleOfFunny "this person"]] apparently, it's like A Tribe Called Quest: you have to say the whole thing, [[OverlyLongGag all the fucking time.]]
* ''WesternAnimation/BatmanTheAnimatedSeries'': "Freeze!" "That's ''Mister'' Freeze to ''you''." ''([[PreMortemOneLiner fires]])''
** Ironic since he was technically a doctor...and since Batman wasn't really addressing him by name.
** The episode [[Recap/BatmanTheAnimatedSeriesE22JokersFavor "Joker's Favor"]]: When Batman meets Charlie Collins, he is a pathetic victim of ComicBook/TheJoker who is HoldingOutForAHero and could have helped The Joker to kill a lot of people. When Batman meets him again at the alley, Batman calls him ''Charlie''. After Charlie confronts the Joker and pranks him with a bomb, Batman addresses him as ''Mr. Collins''.
* This classic exchange in an episode of the WesternAnimation/SuperMarioWorld [[AnimatedAdaptation cartoon]].
-->'''[[Franchise/SuperMarioBros Mario]]:''' You didn't tell me you were bringing a secret weapon, Luigi!\\
'''Luigi:''' [[MemeticMutation That's Mama Luigi to you, Mario!]] -wheeze-
** And then there's the not-as-famous [[AlternateCompanyEquivalent Sega equivalent]] from a ''[[AndKnowingIsHalfTheBattle Sonic Sez]]'' segment of ''WesternAnimation/AdventuresOfSonicTheHedgehog''.
--->'''Sonic:''' Great swing, Tails!\\
'''Tails:''' That's ''Astronaut'' Tails to you, Sonic!
* From ''WesternAnimation/SpongebobSquarePants''
-->'''Patrick''': And I am Professor Patrick
-->'''Spongebob''': Professor?
-->'''Patrick''': ''Doctor'' Professor Patrick.
--> '''Patrick''': ''Mister'' Doctor Professor Patrick, for '''you'''.
** Oddly, this would be far less of a joke in German, where stacking titles is the norm, and "Herr Professor Doktor" is reasonably common.
* ''WesternAnimation/JackieChanAdventures'' has Shendu's brother, Tchang Zu insisting Shendu to call him "master" rather than "brother".
-->'''Shendu''': As the thunder claps, so do I applaud your skill, brother.
-->'''Tchang Zu''': Shendu, you may call me, master.
-->'''Shendu''': Of course, "master".
* From the ''WesternAnimation/{{Histeria}}!'' episode "Loud Kiddington's Ancient History":
-->'''[[BrainlessBeauty Miss Information]]''': And to our right is the great Carthaginian general Hannibal.\\
'''Hannibal''': That's ''Mr.'' Hannibal to you!
* The [[WesternAnimation/TeenageMutantNinjaTurtles1987 classic Ninja Turtles cartoon]] plays with this trope when Donatello tracks down the mad scientist who's stolen his Time Stopper.
-->'''Prof. Cycloid:''' Yoohoo, I'm up here, shellback!\\
'''Donatello:''' [[AccidentalMisnaming The name's Donatello, psycho!]]\\
'''Prof. Cycloid:''' That's ''Professor'' Psycho! I mean Cycloid! I mean Professor Cycloid! Now see what you've done, you've got me all mixed up.
* Both variants were used in an episode of ''WesternAnimation/CodenameKidsNextDoor''. Hoagie's mother addressed Kuki's mother as "Mrs. Sanban", only for Mrs. Sanban to insist on being called "Supreme master of accounting Madam Sanban." At the end of the episode, Mrs. Gilligan says bids farewell to Mrs. Sanban, using her full title, only to be told "Please, call me Genki."
* In ''WesternAnimation/TheSimpsons''
** When Marge addresses the owner of Little Vicky's dancing school, a former child star a la Creator/ShirleyTemple.
--->'''Marge:''' Hi, Little Vicky!\\
'''Vicky:''' Oh, that was so long ago. Now I'm just Vicky.\\
'''Marge:''' Oh, all right then, Vicky.\\
'''Vicky:''' ''Little'' Vicky.\\
'''Marge:''' But you just said-
** In "Marge Gets a Job", Smithers sings a parody of the song from ''Film/CitizenKane'', except that while the original explains "He doesn't like that 'Mister', he likes Charlie Kane!", this one insists "To his friends he's 'Monty', but to you he's Mr Burns!"
* "VON MADMAN!!!" on ''WesternAnimation/BuzzLightyearOfStarCommand''
* In ''WesternAnimation/AmericanDad'', the sleazy, perpetually horny Principal Lewis is coming on to a woman who calls him "Mr. Lewis". He responds "Please, my father was Mr. Lewis. Call me Chocolate Dinosaur."
* ''WesternAnimation/MyDadTheRockStar'': When Skunk first approached Buzz Sawchuck, he asked "Mr. Sawchuck?" and Buzz replied that was his father.
* ''WesternAnimation/PhineasAndFerb'': When Candace got a job as a lifeguard, she first addressed her boss as "Mr. Webber" and he said that Mr. Webber was his father and he was to be called "''Captain'' Webber."
** {{Parodied}} in "Ferb TV"--[[BollywoodNerd Baljeet]] stars in a ShowWithinAShow called ''Doctor Ninja Baljeet,'' and insists on being addressed as such. After all, he didn't spend all those years in ninja school to be called ''Doctor'' Baljeet.
* From the ''WesternAnimation/FamilyGuy'' episode "Seahorse Seashell Party", during Meg's TheReasonYouSuckSpeech.
-->'''Meg:''' Oh yeah, Mr. Selfish-Ass Dad?
-->'''Peter:''' That's ''Mister'' [[DepartmentOfRedundancyDepartment Mr.]] Selfish-Ass Dad to you, young lady!
** In another ''WesternAnimation/FamilyGuy'' episode, Brian Griffin (the dog) is made the teacher of Chris' class. Brian tells the class not to call him "Mr. Griffin" because "that's my father's name". Chris speaks up and says, "I thought your dad's name was Coco (a dog), and he got hit by a milk truck!", [[LampshadeHanging lampshading]] the fact that Brian is a dog who took the last name Griffin from his owner.
* In the ''WesternAnimation/KimPossible'' episode "Ron The Man", [[ArmsDealer Jack Hench]] is [[SaveTheVillain asking for Kim's help]] to recover some stolen technology, and addresses her, "Miss Possible... Kim...." Kim coldly tells him it's "Miss Possible".
** Since Kim's parents are both doctors ([[ThisAintRocketSurgery Mom's a brain surgeon, Dad's a rocket scientist]]), Ron differentiates them by calling them "Dr. Mr./Mrs. Possible."
* ''WesternAnimation/DangerRangers'' has Type B, with Quenton P. Manderbill in "Where the Fun Never Stops." "Please, Mister Manderbill is my father. Call me Quenton."
* In ''WesternAnimation/TheLifeAndTimesOfJuniperLee'', there's the Sandman. The Vision Crafter, Given of Wishes, the Lord of the Sleep Realm, the ''King of Dreams!''. But you can call him Steven.
* In ''WesternAnimation/ToxicCrusaders'', it was a RunningGag for the series' main villain Dr. Killemoff to yell "That's ''Dr.'' Killemoff" to everyone who addressed him as just Killemoff.
* ''WesternAnimation/{{Kaeloo}}'': Nobody ever refers to Mr. Cat by his first name.
* PlayedForLaughs in ''WesternAnimation/MiloMurphysLaw:''
-->'''[[ThePollyanna Milo]]:''' Hi, [[OnlySaneMan Zack]]'s Mom!
-->'''Dr. Underwood:''' Please, just call me Dr. Zack's Mom.

[[folder:Real Life]]
* In the educational setting, most teachers and administrators (and to a lesser extent, support staff) expect their students to address them by a courtesy title -- Mr., Mrs. or Miss; Coach, if they are a coach; an administrative title, such as Principal or Superintendent; or Dr. if they have a Ph.D or M.D.[[note]]In Britain, "Doctor" is also a courtesy title for any trained medic, but most such are M.D.s in any case[[/note]] -- and their surname, especially in the classroom, or short of that, "sir" or "ma'am." Sometimes, teachers with particularly long or difficult-to-pronounce last names will allow them to refer to them by a shortened last name along with the courtesy title (e.g., "Mrs. K" for Mrs. Krabappel). Usually, they will correct a student who errantly refers to them by their given name, although rare exceptions are allowed for close family -- that is, it would be silly for a teacher or principal to expect his son to address him "Mr." at school. The point, however, is for the students to show respect and to remind students that it is the adults, not the students, who are in charge.
* Many clergypersons -- outside of their closest friends and family -- expect that parishioners will refer to them by their title (e.g., "Pastor," "Reverend," "Rabbi," etc.) and their last name, although some are fine with people using the first name in combination with their title (e.g., "Pastor Dan").
** This is actually a linguistic oddity that has come into common usage. "Pastor" and "Reverend" aren't titles, they're honorifics.
* Years ago, before social conventions became relaxed, minors were often expected to refer to adults -- the exceptions needing to be explicitly stated -- by a courtesy title and their last name, or "sir" or "ma'am." This sometimes included dating relationships, where the date would be expected to address to his/her significant other's parents with the courtesy title Mr. and Mrs.
** In business relationships, where the customer service representative was speaking with a client they did not otherwise have an established relationship with (previous or personal), they might be expected to call them "Mr." or "Mrs.," or short of that, sir or ma'am. Also, in some businesses or companies, subordinate workers might be asked -- at least initially -- to refer to their superiors by Mr. or Mrs., although many are informal enough that they are allowed to call their supervisors and bosses by first name almost immediately.
* In the courtroom, in addition to attorneys referring to adult litigants, witnesses and defendants (and sometimes, minors over a certain age) by a courtesy title and last name, everyone is expected to refer to judges as "Your Honor" or, short of that, "Judge (last name)." Depending on the context of someone who erroneously addresses a judge, the response may range from a gentle reminder (usually for younger witnesses) to a contempt of court citation (for those who blatantly disrespect the judge); usually it will be a firm reprimand followed by more severe measures for repeat offenses.
** In other countries, due to EaglelandOsmosis judges are sometimes addressed as "Your Honor" even when that's not technically the proper form of address there, and people who do so will be gently (or less gently, depending on how much it annoys the judge) corrected.
* One of the reasons that the Religious Society of Friends (commonly called the Quakers) were unpopular with their neighbors was their insistence on using the familiar "thou" with everybody, refusing to recognize differences in station (with the notable exception of {{God}}, who got a formal "you"). As the thou/you variant has fallen out of usage in English, so has this practice. Quakers also do not traditionally use titles, preferring to address everybody equally, usually by first names - for example, Quaker children are more likely than others to use their parents' given names rather than 'Mom' and 'Dad'. Additionally, at Quaker schools teachers and administrators are, by default, addressed by their first names unless they make it known they prefer to be addressed more formally.
* To the Amish, titles are seen as a sign of vanity, a major taboo in the Amish community. Thus, people are often addressed by their ''full'' names.
* Every sergeant ''ever'' who deals with new meat has used that line or a variation, or occasionally, when called 'sir', 'Don't call me "sir"; I work for a living!' While any member of the US Army with the rank of Sergeant or higher, such as Master Sergeant, may be addressed by a soldier as "Sergeant", woe betide any [[SemperFi Marine]] who calls ''any'' Sergeant other than an actual E-5 "Sergeant". On the other hand, Gunnery Sergeants are often called "Gunny" by those 'deemed worthy', and Master Gunnery Sergeants are likewise called "Master Guns".
** US Army soldiers (especially in ground combat units) will sometimes refer to the First Sergeant, who is the highest ranking sergeant in a company, as "Top", short for "Top Sergeant". Recruits can be unpleasantly surprised by the [[UnusualEuphemism First Shirt's]] reaction if they haven't yet earned the right.
** US Army Non-Commissioned Officers will frequently call each other Sergeant Smith and Sergeant Jones even if they've been together for ten years. The Officer corp is a bit more lax, where superior officers and equals may often use your first name, but addressing the Old Man or another superior officer with anything but Sir is a quick way into the dog house.
** It's perfectly acceptable in the Air Force for an enlisted to refer to a lieutenant as "L.T.". No so in the corps. In fact, any superior in the Air Force may be addressed as "Sir" or "Ma'am", to include Non-Commissioned Officers, owing to the Air Force's somewhat more egalitarian culture (which is claimed as a result of UsefulNotes/WorldWarII, where small close-knit aircrews of officers and enlisted men were much less likely to bother with the Army's usual formalities compared to an Army unit of dozens of troops and a handful of officers.)
* UK PM Anthony Charles Lynton Blair insisted on 'Tony', by which he is usually known. The impressionist extraordinaire Rory Bremner once convinced Number Ten that he was William Hague with a pitch-perfect impersonation, and got his call through to Blair himself, which was rumbled when Tony noticed that Bremner was calling him 'Tony' when the real Hague always called him 'Prime Minister'. When his Government, comprising people who had spent most of their political careers in opposition, first met, they decided to stick with the first name basis that they'd used in the past.
* US President UsefulNotes/JimmyCarter (full name James Earl Carter) refused to answer to "James", insisting on "Jimmy" to the point where he used it in his Oath of Office.
* Creator/MrT adopted his unusual stage name in order to force people to always address him as "Mister". It's not just a stage name, as he had it legally changed. He once put it, "First name, Mister. Middle name, That little period thing. Last name, T."
* BDSM communities have conventions for address that can differ between regions, and is usually far more formal in online communities than at RealLife leather events. Addressing someone as 'Sir/Miss' can be an acknowledgment of their role and experience, an identifier of the speaker's submission, or simply a term of respect between peers. The titles 'Master/Mistress' refers to those with a more or less 24/7 power exchange relationship, ie, training a full-time submissive or slave. Many newbies to the scene mistakenly spread the term around, which may endear them to some Old School Dom(me)s, but usually is a source of amusement when applied to submissives and switches.
* It's SIR Ben Kingsley, and you'd better not forget it.
* Sir Alan Sugar, the Donald Trump of the [[Creator/TheBBC UK]] [[TransatlanticEquivalent version]] of ''Series/TheApprentice''. Watching the show you'd think "Siralan" was one word, and indeed it became a moderately popular FanNickname. Unfortunately, the similarly obsequious insistence on referring to him as "Lord Sugar" now he's come up in the world has put an end to that name (and made him sound like a pimp instead).
* German-speaking countries tend to be very serious about using the formal 'you' (''Sie'') in conversation, to the point of it being a major milestone in a friendship when you know someone well enough to use the informal version (''du'', i. e. "thou") with them. People who are next-door neighbors for twenty years will still often refer to each other as Herr and Frau so-and-so. Even married couples would refer to each other as "Herr X" and "Frau X" in front of others. German shops and other businesses do nowadays make a concession to Anglophone-style customer care: their employees do usually have name badges. However, as a rule, their name badges will always say include "Herr" or "Frau".
** When German-speakers find it fresh or even insulting to be addressed with the informal "du", they will stereotypically use a variation of "did we ever herd pigs together?" In the aftermath of World War 2 that could for instance become: "did we ever steal coal together?"
** The Romance languages as a rule have these, with different cultures having different rules for the use of titles and formal or informal address. For example, it is very rare in Mexico for strangers not to use ''doctor(a)'' when addressing a medical doctor or even a medical ''student,'' but using the formal form of You (''usted'') is uncommon and very situational. Yet the informal second person plural (''vosotros'') form is almost never heard outside Spain. In Latin America, second person plurals are almost universally addressed with the formal ''ustedes.''
** Japanese honorifics are terribly complex and take into account context, social status, the presence of strangers, and even gender. Not using them correctly can be a sharp barb. Fortunately, courteous Japanese speakers will cut Westerners a fair amount of slack.
* In Sweden up until either 1875, everyone was supposed to use ''Ni'' (you in the sense it had before thou fell out of use) instead of titles, or the late '60s/early '70s, when people switched to ''Du'' (you in the familiar sense) and titles actually fell out of use, excepting a few special situations.
* Until the late 18th Century, surgeons in the UK and Ireland learned their trade as apprentices, rather than through a university education. As they didn't have medical degrees, they were not entitled to call themselves "Doctor". Nowadays, an aspiring surgeon must first graduate from medical school (gaining the title "Doctor"), then complete at least four more years of training in surgery. After successfully completing their postgraduate training, they revert to using the traditional "Mister" as a badge of honour to distinguish themselves from ordinary doctors.
* John Smeaton, famed for his actions during the attempted Glasgow Airport bombing, confessed that his subsequent meeting with the Prime Minister went something like this:
-->'''Gordon Brown:''' Call me Gordon.
-->'''John Smeaton:''' Yes, Prime Minister.
* The rules that governed how you addressed and referred to people in 19th century England were convoluted enough that even some contemporaries got it wrong. Arthur Conan Doyle is notorious for having Sherlock Holmes address characters incorrectly, even when there's no reason for him to do so. On the other hand, Jane Austen is meticulous and in one case uses the rules to skewer one of her characters.
* In 2009, while testifying on the Louisiana coastal restoration process in the wake of Hurricane Katrina, Brigadier General Michael Walsh referred to U.S. Senator Barbara Boxer as "Ma'am" when replying to one of her questions. This is proper military protocol, a respectful term usually reserved for one's superiors, and the typical address used from a military officer to a U.S. Congress person. The Senator interrupted his reply with the following: "Do me a favor, can you call me 'senator' instead of 'ma'am'? It's just a thing. I worked so hard to get that title, so I'd appreciate it. Yes, thank you." The General's immediate reply was still "Yes, ma'am," but he corrected himself after that.
* Martial arts dojos often insist on students referring to each other as "Mr. so-and-so" to foster respect among the students. In Japanese styles, [[UsefulNotes/JapaneseHonorifics honorifics]] are used - albeit inconsistently outside of Japan.
* Creator/BrentSpiner does an amusing version of this while imitating Creator/PatrickStewart at a convention, shown [[http://www.youtube.com/watch?v=eQcammV9G1Y here]]
-->'''Brent:''' (as [[Creator/PatrickStewart Stewart]]) My friends call me Patrick. You may call me Mr. Stewart. In fact, you may call me ''SIR'' Mr. Stewart.
* [[http://www.youtube.com/watch?v=MDIBchVxSmE William Shatner's salute to George Lucas]]:
--> George... May I call you George? ... Thank you. You can call me Mr. Shatner.
* Brazilians of humble origins often call any richer or more educated person "doctor" ("doutor") as a term of respect.
* Coach Bob Knight, already infamous for his bad temper, was finally fired from his position after physically attacking a student who cheerfully greeted him by saying "Hey, Knight, what's up?", without the prefix of "Coach" or "Mr."
* According to those who knew him personally, W.E.B. [=DuBois=] insisted on being called "Dr. [=DuBois=]," even among people he considered friends. Although for him it had more to do with being aloof and distant with people than any sort of professional pride.
* When George Washington was first sworn in as president of the United States, he was addressed as "His High Mightiness, the President of the United States and Protector of their Liberties." The manner of address was criticized for sounding too kingly, so it was changed to "Mr. President," though some Federalists such as John Adams lobbied to spruce it up a bit. So far, all American presidents have used it.
* At least according to some novels, it annoyed Abraham Lincoln quite a bit that General George [=McClellan=] insisted on addressing him as "Your Excellency" instead of "Mr. President".
* Zigzagged by Creator/LaurenceOlivier on the set of ''Film/{{Sleuth}}''. When Creator/MichaelCaine, who had never met a Peer before, asked how he should be addressed, Olivier replied, "I must always be addressed as Lord Olivier. And now that that's settled, call me Larry."
* In parts of the American South, it's customary for children to address adults in the style of "Honorific Firstname" when the relationship is one of considerable familiarity. A more impersonal relationship typically gets the honorific and last name. Several places now use the "Honorific Firstname" (such as Mr. John, or Miss/Ms. Mary) for close family friends, replacing the older Uncle/Aunt (as friend of the family).
* An individual in command of a ship is always referred to as captain, regardless of their actual rank. This includes smaller vessels such as destroyers and early submarines, which may have been commanded by officers of rank as low as Lt. Commander.
** Individuals will also be referred to as his/her command's name, especially when arriving or leaving formal visits to other ships or stations. The announcement would be "Third Fleet, Arriving," or "Vicksburg, departing."
** Since there can only be one captain on a ship, other officers on board who hold the rank of captain get a courtesy promotion when being addressed: they are "Commodore" or "Major", as appropriate.
* From the point of view of Navy traditionalists, named ships are almost universally "misaddressed" in (civilian) media and speech. Proper address of a ship's name, at least in English, is to treat it as if it were a person. Therefore, a ship should ''never'' be addressed with "the" before its name. In other words, "the ''Enterprise''" is incorrect, and she should actually just be addressed as ''Enterprise''. The exceptions would be if discussing a class of vessels (the ''Nimitz''-class carrier) or using some other description before the name (the WWII aircraft carrier ''Intrepid'').
* Some older married women insist on being addressed as "Mrs." and will be deeply offended if anyone calls them "Ms."
** In a similar vein, early in the 20th century, it was considered proper to refer to a married woman as "Mrs. [Husband's First Name] [Last Name]" (e.g., [[Series/GilligansIsland "Mrs. Thurston Howell III"]]). Referring to her as "Mrs. [Her First Name] [Last Name]" implied that she was ''divorced''. A misunderstanding of this protocol is, supposedly, why Creator/SigourneyWeaver renamed herself after an unseen ''male'' character in ''Literature/TheGreatGatsby.''
** Some women (such as Doña Clotilde in the previous El Chavo del Ocho example) like to be called Miss rather than Ms. (pronounced "miz") because they feel Ms. sounds too old.
* P.E. teachers. Call him Sir (or least "Coach"), or [[PhysicalFitnessPunishment get 50 push-ups]].
* In any situation involving advocacy, such as an attorney giving a summation or writing a brief, he or she will subtly slant the narrative by using courtesy titles in reference to his/her client and any favorable witnesses, but use a LastNameBasis (assuming he/she uses their names at all) for the opposing side, including opposing witnesses. Thus, in a lawsuit, an attorney's own client will be "Mr. Smith", but the opposition will be "Jones" or simply "Plaintiff" or "Defendant".