[[quoteright:322:[[Film/StarTrek http://static.tvtropes.org/pmwiki/pub/images/kirk_eating_apple.jpg]]]]
[[caption-width-right:322: I'm sorry, you were saying?]]

-> ''"The director said 'Here, eat an apple. It'll make you look like even more of an asshole.'"''
-->-- '''Jeremy Scott''', the narrator of ''WebVideo/CinemaSins'', [[RunningGag on several occasions]]

A character enters what should be a serious situation for them, and yet seems completely bored with the events. Instead of giving the occasion his full attention, they seem more invested in the snack they happen to be eating. Apples, potato-chips, or any other food that's particularly noisy are popular for this since the obnoxiously loud crunching can drown out what's going on around the eater.

Apples and other fruit carry an additional "eff-you" quality in that, well, you can't be admonished for eating something ''healthy'', can you?

Compare AutopsySnackTime, FruitOfTheLoon, ObsessedWithFood, InappropriateHunger, DeliciousDistraction, LongSpeechTeaTime (where an audience is bored), and PassThePopcorn (where they're ''entertained'' by someone else's troubles). Often overlaps with EnemyEatsYourLunch.

Contrast TheyWastedAPerfectlyGoodSandwich, where a mealtime conversation is ''so'' interesting the food goes completely untouched.


[[folder:Anime And Manga]]
* ''Manga/DeathNote'' has a strong theme of characters eating a trademark favorite food while very important things are happening.
** Ryuk is usually eating apples while Light is explaining things.
** L is always eating and playing around with sweets while he's thinking, which he says he needs to power his brain.
** Mello also likes sweets, but limits himself to chocolate bars. He makes a distinctive cracking sound when he bites off pieces while driving his machinations.
** A variation is done by Light when he puts on a performance for cameras hidden in his room; while pretending to be focused on studying and munching on a bag of chips, he actually writes names in the Death Note that he receives from the news, which is being displayed on a miniature television hidden inside the bag, thereby keeping up his murder rate and casting off (some) suspicion.
* ''VisualNovel/TearsToTiara'': The characters pass around an apple while swordfighting in the TitleSequence.
* In ''VideoGame/TheTowerOfDruaga'', the group is eating at a diner on the street when the sound of a rampaging monster comes from the distance. While Ahmey does hurry up, she still has to finish her bowl before they can run to the rescue.
* Sasha's introduction in ''Manga/AttackOnTitan'' has her casually eating a stolen potato while Shadis is grilling her fellow recruits. When Shadis confronts her, she offers him what's left. As one can expect, she's kind of odd, but once we find out [[DarkAndTroubledPast the reason why]] it becomes heartwarming.
* Similarly, Kyoko from ''Anime/PuellaMagiMadokaMagica'' is frequently seen munching on something in otherwise serious scenes, for reasons that are [[FreudianExcuse not funny at all]].
* ''Anime/DragonBallZBattleOfGods'' - Whis is more interested in trying Earth food than watching Beerus pummel the heroes, and doesn't really seem to care one way or the other whether Beerus destroys the planet (as long as it's not before he gets a chance to try everything). Beerus himself is more interested in his drink than Goku's transformation to Super Saiyan God, only paying attention once he's ready to fight.
** In ''Anime/DragonBallZResurrectionF'', the sequel, Beerus and Whis only come to Earth to watch Goku and Frieza's fight because Bulma made them a sundae.
* In ''Anime/{{Pokemon}}'', Team Rocket has occasionally been so distracted by Brock's cooking that they sometimes forget what they were supposed to be doing (running from some angry Breloom in one episode, the usual steal Pikachu scheme in another). It got to the point that Brock decides to exploit this in an early DP episode.
** In Pokémon XY, when an Inkay started stealing Team Rocket's food, James used some of it to capture it.

[[folder:Comic Books]]
* In ''Franchise/{{Archie|Comics}}'', Jughead Jones is normally apathetic and somewhat aloof. The only thing he openly takes seriously is food. This results in his eating during serious discussions, with other characters getting annoyed at him. However, more often than not [[ObfuscatingStupidity he really is paying attention and is simultaneously thinking on two levels]]: About his food and about the discussion at hand.

* ''Film/{{Three Hundred}}'' After the first battle, King Leonidas casually eats an apple while his men (even more casually) finish off the few surviving enemy soldiers. One can only wonder, was that a SPARTAN apple?
* ''Film/TheGuard'', Boyle noisily slurps a milkshake as he is threatened by a mobster in a bar. The mobster later admits he was [[VillainRespect quite impressed Boyle took it all so non-chalantly]].
* ''Film/StarTrekIITheWrathOfKhan'': Admiral Kirk and some others have been marooned beneath the surface of Regula I by Khan, left helpless and unable to stop Khan from destroying the crippled ''Enterprise'' and taking off with the Genesis Device. For his part, Kirk seems unconcerned, munching on an apple while discussing the Kobayashi Maru test he took in the Academy. Of course, Kirk has [[BatmanGambit a plan]] he [[UnspokenPlanGuarantee hasn't told the others about.]]
* In the 2009 ''Film/StarTrek'' reboot, Kirk faces [[UnwinnableTrainingSimulation the Kobayashi Maru]], but instead of reacting to the [[TheComputerIsACheatingBastard conditions of the test]], he blows off everything as he gives the test a taste of its own medicine, munching on an apple the entire time. This is a CallBack to the scene in ''Film/StarTrekIITheWrathOfKhan'' previously mentioned in this trope's listings (Or, given the whole alternate-timeline thing, a Call Forwards And Sideways.)
* In ''Film/TheSantaClause'', Scott spends a board meeting taking his time scooping a sundae dish clean.
* In ''Film/{{Django}}'', eating food is given as a textbook example of villainy. [[http://www.youtube.com/watch?v=8Q4A3uVWbA0 Watch and learn.]]
* This occurs in ''Film/PulpFiction'' while Jules and Vincent are putting on a hit. Man, Big Kahuna Burgers are ''tasty''. Jules actually has the gall to start up a conversation over burgers, and [[EnemyEatsYourLunch eat the burger of the guy they all know he's going to kill.]]
* In ''Film/BigGame'', during the first hour of frantic search for the president, Herbert is shown chewing on a sandwich more often than looking at the screens.
* In the remake of ''Film/OceansEleven'' Creator/BradPitt decided to play his character this way; he's snacking on food in just about every scene except the heist itself. Pitt justifies it in the commentaries by pointing out that, given the thieves' breakneck and unpredictable schedule during the heist prep, you really couldn't count on regular meal times.
* Happens in ''Film/GalaxyQuest'':
** [[TheCaptain Jason]] is more interested in sipping on his coke than listening to BigBad Saris on their first encounter on the bridge. Justified as he [[AndYouThoughtItWasAGame mistakes the situation for a staged act]].
** Fred is often seen with snack food, even in serious situations. He was originally intended to be [[TheStoner a stoner]], but those references were taken out to make the movie PG, leaving a habit for snacking that's still pretty funny. They may never directly mention any pot use, but damn near ''everything'' about Fred's personality [[GettingCrapPastTheRadar still implies it]].
* Denied by Volstagg in ''Film/{{Thor}}'', providing the alternate name for this trope. Do not mistake his appetite for apathy! His buddy Thor eats the same way while on Earth. Understandable since he's never tried Midgardian food before, and [[BigEater enjoys it Asgard style.]]
* In ''Film/KaizokuSentaiGokaigerVsSpaceSheriffGavanTheMovie'', Basco enters battle with the ''Series/TokumeiSentaiGobusters'', and, once he was losing, turns to his monkey pet Sally for help. Sally was so preoccupied with eating fruit Yellow Buster gave to him that Basco had to give up.
* In ''Film/GoodWillHunting'', Morgan just wants to enjoy his double burger instead of fighting the guy they saw at the baseball game. Chuckie sets him straight by telling him if he doesn't go out there, after they're done kicking the guy's ass, Chuckie's gonna kick ''his'' ass.
* In ''Film/AFewGoodMen'', the scene where Kaffee and Galloway meet. Kaffee spends 30 seconds hearing the barest details of the case and promptly decides what plea bargain he can get, all while confidently munching his apple. (Besides demonstrating his "fast food" approach to the law, this also shows his general lack of military discipline.)
* In ''Film/HarryPotterAndThePrisonerOfAzkaban'', while Harry interacts with Buckbeak the hippogriff, Draco Malfoy casually munches on an apple to show his contempt with the proceedings.
* One scene in ''Film/LittleNicky'' features a bunch of passerby chasing Nicky down the street because they think he's a monster. One guy starts to join in the chase, then decides his candy bar is more important and continues with that instead.
* In ''Film/KPax'' - [[MaybeMagicMaybeMundane mental patient/possible extraterrestrial]] prōt (Creator/KevinSpacey) interrupts his psychiatrist Dr. Powell (Creator/JeffBridges) during their first session to ask for one of the apples in a basket on the shelf, which he proceeds to noisily devour. Dr. Powell waits patiently at the beginning of their next session as prōt eats an entire banana without peeling it, continues to be distracted by a bowl of fruit in the office, and later keeps turning a serious conversation to the bag of fresh strawberries he's eating. In his words, ''"Your produce alone has been worth this trip."'', as in, the 1,000+ lightyear voyage to Earth.
* In ''Film/TheHuntForRedOctober'', Captain Ramius reveals to his officers that he announced to Soviet Naval Command their intentions to defect to the Americans. During the scene, he is much more interested in his dinner than the fact he has evidently made their defection even harder.
-->When he reached the New World, Cortez [[BurningTheShips burned his ships.]] As a result, his men were well-motivated. Mm, this is good.
* In ''Film/TheCampaign'', [=Dylan McDermott=] shows that he's a badass by delivering a TheReasonYouSuckSpeech to Martin Huggins while snacking on an apple.
* Played with in ''Film/CitizenKane.'' "You're still eating?" "I'm still hungry."
* In ''Film/{{Avatar}}'', Colonel Quaritch is sipping coffee in the cockpit of his flagship, while it's barraging the [[SpaceElves Na'Vi]] Hometree with missiles. Because [[MemeticMutation Colonel Quaritch doesn't give a fuck about your Na'Vi]].
* The Evil Popcorn Eating Guy from ''Film/FreeWilly''. He can ruin [[MemeticMutation any moving or emotional scene]] simply by eating a single piece of popcorn, like a cynical and heartless bastard. [[http://www.youtube.com/watch?v=CQmZwLErQJg Watch]].
* In ''Film/TheManFromUNCLE2015'', after Solo is thrown from a speeding boat piloted by his partner, he swims to shore and enters a nearby truck. In the truck, he turns on the radio, finds a towel to dry off with, and then discovers a picnic basket underneath. So while Kuryakin continues speeding around, having an action-packed boat chase, Solo enjoys a glass of chianti and a nice sandwich.
* Downplayed in ''Film/{{Deadpool 2016}}''. BigBad Francis is introduced with a half-eaten apple in his hand while doing business with a weapon dealer.
* During the climax of ''Film/TheBigBoss'', Creator/BruceLee faces the BigBad and his {{mooks}} with a bag of chips in hand.
* Invoked as a kind of subtle 'fuck you' in ''Film/PiratesOfTheCaribbeanTheCurseOfTheBlackPearl''. When negotiating with Captain Barbossa over the command of the Black Pearl, Jack Sparrow picks up a green apple from a basket in the middle of the table and casually begins munching on it while musing out loud. Thing is, Captain Barbossa is only in command of the Pearl because he mutinied against and overthrew Jack, has been cursed by Aztec gold to an existence of living death where he is unable to taste anything, apples are his favourite food, and the current topic of conversation is Jack musing about how, if Barbossa ''hadn't'' mutinied against and overthrew him, Jack would have been captain when they found the gold and would ''also'' have been cursed. So Barbossa has to watch and seethe as this guy he hates eats an apple that Barbossa yearns to taste again while 'casually' discussing about how Barbossa's own actions ended up preventing Jack from being inflicted with the same curse that Barbossa suffers under.
-->'''Jack:''' [[DeadpanSnarker Lucky, hey?]]
* In ''Film/{{Hoodlum}}'', Dutch Schultz noisily eats an apple during a meeting of mob heads, much to the annoyance of everyone else.
* Discussed in ''Film/TrueRomance'': When Clarence shows up at Drexl's den to intimidate him, Drexl offers him some Chinese food from his spread, which Clarence rejects. Drexl tells him that if he'd gone ahead and casually eaten Drexl's food as if he hadn't a care in the world, it would have been very impressive.

* OlderThanRadio: In Creator/AlexanderPushkin's novella ''Vystrel'' (''The Shot''), the narrator, a hussar called Silvio, describes a duel he once had. His vis-a-vis nonchalantly ate sweet cherries before the shootout, unnerving Silvio so deeply that he had to call off the duel before it started.
-->You seem to care nothing about your impending death, preferring to have breakfast; I have no intention of interrupting it.
* Renly Baratheon in ''Literature/ASongOfIceAndFire'' interrupts a tense truce negotiation with his stern elder brother Stannis -- a meeting between two warring claimants to the throne, affecting the lives of thousands -- by taking out a ripe peach and ostentatiously tucking into it. The combination of irreverence, mock-boredom and [[FruitOfTheLoon sheer comical incongruity]] of the action infuriate Stannis, and he later finds himself more fixated on that insult than anything else that was decided at the parley. This small scene has undergone a bewildering degree of MemeticMutation, to the point that Renly's ''WebVideo/SchoolOfThrones'' counterpart is never seen ''without'' a peach (occasionally even DualWielding them).
* In ''Literature/DragonBones'', the heroes asked for entry into a castle. As they're from Shavig, and the people in Oranstone (where they are) consider them barbarians, there is some teasing on both sides. Ward is handed an apple by his companions, and eats it while talking to the guards.
* ''Literature/{{Discworld}}'':
** In ''Discworld/MakingMoney'', Vetinari has a conversation with Moist von Lipwig while calmly eating a hard-boiled egg. The attention Vetinari pays to eating the egg only serves to annoy and confuse Moist, since he's already freaked out. (It didn't help that Vetinari mentions that [[InappropriateHunger a hanging always makes him hungry.]])
** Done intentionally in ''Discworld/NightWatch''. Vimes knows a crowd of angry civilians is heading toward the Watch house, with the intent of rioting, so he does the logical thing; he opens the doors, unshutters the windows, and sits out on the stoop with a cigar in one hand and a mug of cocoa in the other. When the demonstrators arrive, instead of finding the place defiantly preparing for a siege, it is instead open and welcoming, which [[ShamingTheMob diffuses the tension]]. One drunken man still tries to have a go at Vimes by [[GrievousBottleyHarm breaking a bottle for use as a weapon]], but winds up with a fist full of shards. This is where Vimes' choice of activity comes in handy; the entire crowd saw him with both hands full when this happened, so no one can claim he laid a finger on the man.
* In [[Literature/HonorHarrington Mission Of Honor]], when Admiral Crandall arrives in Spindle, she waits for a while before opening communications, intending to make the Manticorans sweat. When she does hail them, instead of the terrified Manticoran officer she expects, she gets Gregor O'Shaughnessey, idly reading a novel at his station, not even noticing the Admiral at first. It's a wonder that Crandall doesn't suffer an apoplectic fit. And, since she'd decided to insult the Manties by parking her ships far enough out that it takes eighteen minutes for a message to get to Spindle and back, he returns the insult by resuming reading his book between exchanges.
* Sebariel in the final battle of ''Literature/WordsOfRadiance'', as [[spoiler:a highstorm and an everstorm are closing in]], threatening to wipe out everyone on the battlefield.
-->"Dalinar!" a voice called.\\
He turned to find the utterly incongruous sight of Sebarial and his mistress sitting beneath a canopy, eating dried sellafruit off a plate held by an awkward-looking soldier.\\
Sebarial raised a cup of wine toward Dalinar. "Hope you donít mind," Sebarial said. "We liberated your stores. They were blowing past at the time, headed for certain doom."\\
Dalinar stared at them. Palona even had a ''novel'' out and was ''reading''.


[[folder:Live Action TV]]
* ''Series/DoctorWho''
** The Third Doctor, in the middle of a sword fight with The Master, calmly pins his opponent to the wall by holding his sword point to his throat, then calmly eats a sandwich as he remarks about how violent exercise makes him rather famished. During all this he's basically treating the Master like he's little more than an amusing distraction at best.
** [[Recap/DoctorWho2016CSTheReturnOfDoctorMysterio By his twelfth incarnation]], the Doctor has [[SeenItAll become so blasé]] about breaking-and-eavesdropping on an EvilPlan, he brings sushi along so he can have a snack.
** In "World Enough And Time", the Doctor is munching on chips while instructing Missy on their SwappedRoles. She calls him on it.
* Performed once deliberately in LieToMe in order to read a former gang leader's reaction to the obvious disrespect.
* In the ''Series/{{Sherlock}}'' episode "[[Recap/SherlockS02E01AScandalInBelgravia A Scandal in Belgravia]]", a rather tense scene has just played out at Baker Street [[spoiler: (Mrs. Hudson was attacked by CIA agents - Sherlock [[BerserkButton took]] [[CurbStompBattle care]] of them)]]. Mrs. Hudson is rather upset, John is confused, concerned and trying to comfort her, and Sherlock... is eating a mince pie he got out of Mrs. Hudson's refrigerator.
* ''Series/ICarly'':
** Sam gets a call from her friends telling her they're trapped in a teacher's house. She says something along the lines of "that sucks," picks up an apple and takes a bite.
** [[PlayingWithATrope Played straight]] and {{averted|Trope}} in the same scene with Sam in "iSaved Your Life". Freddie's been hit by a truck, Sam runs in to tell Spencer, and he realizes she's not joking (because they are currently engaged in a paintball assassin game) when she [[OOCIsSeriousBusiness throws away the pizza he was about to eat.]] Once she's done telling him, she starts eating a taco she bought at the scene of the accident.
* In ''Series/BlackSails'', resident badass pirate captain Charles Vane idly takes a bite out of an apple, even as he threatens to kill a man and steal his cargo.
* ''Series/{{Psych}}'': Shawn Spencer does this from time to time.
** One example involves Shawn bluffing his way on to a murder scene...in search of spices to add to the Mee Krob he conveniently has instead of looking for clues.
* ''Series/MacGyver1985'': "Target [=MacGyver=]" has a scene where Mac builds a trap out of stuff he finds in the bad guys' kitchen; the first thing he finds is a bag of carrots, from which he carefully selects a single carrot that he then proceeds to not use in the trap in any way -- but when the trap is ready, he picks up the carrot again and takes a bite of it WesternAnimation/BugsBunny style.
** The ''Series/SaturdayNightLive'' parody ''[=MacGruber=]'' had an even more extreme example when [=MacGruber=] and his friends are trapped in a control room somewhere and there is a bomb about to go off. [=MacGruber=] proceeds to ask his friends for a bunch of strange items that just happen to be lying around... only for it to be revealed he was making a drink. There was also the Pepsi Commercials where he was more concerned about endorsing Pepsi than the bomb about to go off.
* ''Series/BuffyTheVampireSlayer:'' Xander, Willow and Anya annoy Riley by munching on a bag of chips, while he's trying to be stealthy when they're out patrolling with him after Buffy is laid up after being wounded by a vampire.
* ''Series/TheITCrowd'' has Denholm, finished reading his VideoWill, eating an apple with the camera still running ... [[OverlyLongGag for a long time.]]
* ''Series/GameOfThrones''
** The TortureTechnician called "The Tickler" spends all his torture sessions casually eating a pear while he questions his victims. This shows his [[InappropriateHunger callous detachment to the pain his inflicting]]. Appropriately, [[spoiler:when Jaqen H'ghar kills The Tickler by pushing him down from a window, he's seen munching on a pear in plain sight while everyone gathers to inspect the corpse]].
** Lord Bolton has to coldly tell his son to stop eating and pay attention when he's trying to discuss the political situation with him.
* Patrick Jane from ''Series/TheMentalist'' will often make himself a pot of tea or a sandwich using food taken without asking from the kitchen of the person who's murder he's solving (as well of the kitchen of almost every other house he visits over the course of the investigation). Sure, he's paying attention when he eats it, but he has to leave the room (again, without asking) for a few minutes to prepare it. [[spoiler: Of course, since he investigates ''murders'' one of them inevitably involves poisoning... of the victim's tea. Patrick ends up in the hospital and spends most of the episode hallucinating from side-effects]]
* In an AlternateUniverse episode of ''Series/{{Friends}}'', Ross describes how a planned three-way between his wife and another woman left him out, so he wound up making a sandwich. Joey asks him for details. (About the sandwich.)
* In one scene of ''Series/ItsAlwaysSunnyInPhiladelphia'', Mac is snacking on a banana while visiting an underground {{fight club|bing}} with Dennis. On the audio commentary, the gang notes how adding a banana to a scene is instant comedy.
* In ''Series/BreakingBad'' episode "Hazard Pay", Skyler is upset and has a breakdown. Walt comes home and, after getting rid of Marie, proceeds to grab an apple from the kitchen and casually eat it, not seeming to care at all.
** In another episdoe a bunch of Cartel thugs are sharing snacks while listening to the rival gang's guards' desperate attempts to break out of their drug delivery truck the thugs locked them in, before turning it into an impropmtu gas van.
* ''Series/PersonOfInterest''.
** In "Mors Praematura", Root and Shaw break into a room which turns out to be a CIA "Pick-up site". Root begins to eat an apple and tells Shaw there's a CIA agent behind her. They get into a fight with Root watching and eating her apple all the while Shaw is beating up the agent until Root decides to simply use her taser and end the fight quickly.
** Shaw herself is a BigEater, so this trope is used to show her sociopathic indifference. When a paramedic informs her as a four-year old of her father's death in a car accident, [[TroublingUnchildlikeBehavior Shaw just says she's hungry and asks for a sandwich]].
* Invoked and referred to on ''Series/StargateSG1'', when O'Neill deliberately shows up a bit late to an interstellar phone call with the Goa'uld Ba'al. He claims he just couldn't bring himself to leave the relaxing brunch he'd been having. Ba'al calls him "impudent", to which O'Neill responds "No, it was tuna."
* ''Series/{{Rome}}''. During the Battle of Philippi, Octavian is peering into the dust kicked up by [[CivilWar two virtually identical Roman armies]] slogging it out hand-to-hand.
-->'''Octavian:''' What's going on?
-->'''Antony:''' ''(casually munching on some bread)'' Noooo idea.
* In ''Series/WolfHall'', Thomas Cromwell has a plate of finger food on his desk as he's interviewing the Poles, Courtenays, and Bishop Fisher over their involvement with Elizabeth Barton, a nun who's been having visions and prophesying plagues over Henry's marriage to Anne Boleyn. He munches from it as he casually reveals how thoroughly he's been spying on them, ignores their insults, and instructs them on how humiliating their letters of apology and pleading will have to be for the king not to behead them all for treason.
* In the pilot episode of ''Series/{{Sliders}}'', Professor Arturo reacts to the discover that the group have found themselves in a Communist USA in an AlternateHistory dominated by the USSR by... walking up to a nearby food stand and ordering some sausage. It's lampshaded and justified:
-->'''Quinn:''' Professor, how can you ''eat'' at a time like this?!\\
'''Arturo:''' My stomach has no political preferences.
* ''Series/BlakesSeven''. In "Traitor", [[ThoseTwoGuys two Federation soldiers]] are playing a chess game at the same time as they're setting up a missile strike on a rebel column.
* In ''Series/ILoveLucy'', Lucy has an elaborate plan to announce to Ricky that she was pregnant, in which she prepares for him his favorite meal when he comes home for lunch. Unfortunately, as she's trying to talk to him, he's more focused on the food, among other distractions, much to her annoyance.

[[folder: Newspaper Comics]]
* In the ''ComicStrip/RexMorganMD'' strip for [[http://joshreads.com/images/14/09/i140906rmmd.jpg 6 September 2014]], June decides that her hamburger is more important than discussing whether her daughter is in the care of gun-toting gangsters. A couple of months later on [[http://joshreads.com/images/14/11/i141126rmmd.jpg 26 November]], Rex is similarly distracted from a discussion of Sarah by his pastrami on rye. This doesn't appear to be ''intended'' to make them look unsympathetic.
* A non-food variant in ''ComicStrip/{{Luann}}'': Tiffany is constantly shown touching up her makeup during conversations instead of giving the other person her full attention, just to emphasize what a shallow AlphaBitch she is. This trait of hers has seen less use since she entered college and gained some CharacterDevelopment.

* For some time, it was traditional for productions of ''Theatre/AsYouLikeIt'' to have Audrey eating a turnip the whole time Touchstone is attempting to "woo" her.
* Some productions of ''Theatre/LesMiserables'' have Thenadier chomp on an apple during the "One Day More" number. His wife chomps on a turkey leg.

[[folder:Video Games]]
* In a bonus video for ''VideoGame/CrashTwinsanity'', Crash reacts this way to [[TrustBuildingBlunder an accident]] that he caused by picking up the fruit in the first place.
* Big Smoke from ''VideoGame/GrandTheftAutoSanAndreas'' has this reaction when your car is attacked by a car full of Ballas gang members, chowing down on the food everyone just ordered instead of shooting like the others. [[spoiler:Of course, considering he defected to the Ballas before the game started, this turns out to be more {{Foreshadowing}} about his betrayal.]]
* Ema Skye in ''VisualNovel/ApolloJusticeAceAttorney''. Even in the middle of a crime scene she sometimes does nothing but munch her beloved chocolate snackoos.
* Inverted at the start of ''VideoGame/MetalGearSolid4GunsOfThePatriots'', when it looks like Drebin's about to bite into an apple, but changes his mind and tosses it over his shoulder to his monkey instead.
* Killia in ''VideoGame/Disgaea5AllianceOfVengeance'' is introduced doing just this, to Seraphina's annoyance, before getting to his feet and annihilating the army he just interrupted. [[FoodPorn He even goes into detail on just what he's eating before the curbstomp.]]
* Birdy's taunt in ''VideoGame/StreetFighterV'' is to pull a snack out of his pocket and eat it.
* In ''VideoGame/{{Harvester}}'', when Sheriff Dwayne looks over the corpse of [[spoiler:Stephanie]], he's much more interested in the slice of pie he's eating. Downplayed earlier, where he's clearly distraught over the deaths of [[spoiler:Edna and Karen]], but he's still eating some pie while he cries.

[[folder:Western Animation]]
* WesternAnimation/BugsBunny is frequently performing this with his trademark carrot, as a possible holdover from his days as a ScrewySquirrel. When asking "Eh... What's up, Doc?", he's often feigning caring, and is even asking and talking while chewing.
* ''WesternAnimation/InvaderZim'' often features Gir doing this.
* The ''WesternAnimation/FostersHomeForImaginaryFriends'' episode "Frankie My Dear" has Prince Charming trying to woo Frankie and all the while she's just staring at him unfazed while casually eating a slice of pizza.
* In the ''WesternAnimation/{{Freakazoid}}'' episode "Hero Boy", as the villain is bragging about his latest plan, Freakazoid is more interested in the sandwich a minion made him, derailing the monologue to ask more about it.
* In the ''WesternAnimation/SouthPark'' episode "Volcano", geologist Randy Marsh discovers unusual seismic activity in the region. He exclaims "Oh my God! A volcano!" Then he takes a slurp of his coffee.
* ''Literature/{{Franklin}}'' has a non-food variant. In "Franklin Plays the Game," when Franklin's team plays against Bear's team in soccer, Skunk, Bear's goalie, sits and reads a book because the book is more interesting. Franklin's team never even gets close enough to goal to make an attempt at scoring.
* In an episode of ''WesternAnimation/GarfieldAndFriends,'' one of his pranks has just caused the mailman to be fired. Jon chews him out about it, but Garfield is relaxing and eating a sandwich.
--> '''Jon''': Because of you, he got fired but I don't suppose that bothers you any!
--> '''Garfield''': How nice, a ham sandwich with a side of guilt.
--> '''Jon''': Aren't you the least bit sorry for what you've done?
--> '''Garfield''': Yes! I should have gotten pastrami.
* ''WesternAnimation/TheSimpsons'' has a variant in "Homer's Barbershop Quartet." At the Grammy awards ceremony, Homer comes across Music/GeorgeHarrison, but is more excited about the brownie in his hand than the fact that he's meeting a legendary musician.
* A blink-and-you-miss-it example in the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' episode Family Appreciation Day. When Diamond Tiara's dad is giving his boring presentation, you can see [[FanNickname Truffle Shuffle]] in the background eating a cookie.
* Sokka casually munches on an apple while calling Zuko and Aang's firebending practice "Jerkbending" in ''WesternAnimation/AvatarTheLastAirbender''.
* In the ''WesternAnimation/FamilyGuy'' episode "Brian In Love", Stewie enjoys an apple while making fun of Brian's feelings for Lois. Later on, in "Dammit, Janet!", Brian reciprocates while teasing Stewie for being in love with the titular Janet.
* In ''WesternAnimation/RickAndMorty'' episode "Rickshank Redemption", as the two are watching Rick's memories of how he acquired the portal gun [[spoiler:which was a total lie]], his interrogator Cornvelius Daniel seems a lot more interested in the Szechuan McNugget sauce that Rick bought than the [[spoiler:fake deaths of his wife and daughter]].

[[folder: Real Life]]
* Many major victories were missed (especially the further back you go) because after the soldiers sent their enemy fleeing they broke off the attack to eat anything left in the enemy camp. An army marches on its stomach, after all.
* Used deliberately by [[MagnificentBastard Hannibal]]. Knowing that the Romans are barely eating any meat, he set up lightly-guarded, easy to take herd of cattle, which was assisting his own army. As expected, when they learned about it, the Romans came in, take the herd after short fight, butchered most of the animals and started eating. When everyone was full and could barely move, [[CurbStompBattle Hannibal's troops arrived]].
* At the Battle of Balaclava in UsefulNotes/TheCrimeanWar, an aide-de-camp gave British General George Cathcart orders to mobilize his division as the Russians advanced. Cathcart refused to obey until the aide sat down and had breakfast with him.
* Another famous example from UsefulNotes/TheAmericanCivilWar: on April 1st, 1865, Confederate Generals George Pickett, Fitzhugh Lee and Thomas Rosser enjoyed a shad bake several miles behind the front lines. Unfortunately for them, this came during the Battle of Five Forks, leaving their command leaderless during the decisive Union counterattack.
* [[http://imgur.com/gallery/OevvBMO This picture of a guy breaking up with his girlfriend while eating Cheetos]] became viral after it was posted on Reddit. Doubles as a StealthPun if the reason for the break-up was cheating.
* This has become a staple of Creator/BradPitt who actually stashes snacks around the sets so he can have a bite to eat while filming a scene, which ends up getting [[ThrowItIn thrown in]] because he tends to incorporate it into the character he's playing ''flawlessly''.
* A hero dubbed "[[https://www.youtube.com/watch?v=Erlw-ODVZxU Snackman]]" breaks up a fight on a New York subway while continuing to eat his Pringles.