[[quoteright:340:[[Anime/{{Pokemon}} http://static.tvtropes.org/pmwiki/pub/images/Ash-and-Gary-ash-ketchum-10888934-985-615_8589.jpg]]]]

->''"How very fitting that Yugi is competing in the first duel of my tournament. It's only a matter of time before he and I face off against each other again. After all, he's my arch rival. The Sherlock Holmes to my Moriarty. The Kaneda to my Tetsuo. The Speed Racer to my Racer X. I could go on, but I won't."''
-->--'''Seto Kaiba''', ''WebVideo/YuGiOhTheAbridgedSeries''.

The grim, volatile foe of the protagonist, who, through a series of inexplicable events up to and including attempted murder, gains grudging respect for said hero/heroine (and may [[IWasJustPassingThrough even save them]]) going from [[{{Jerkass}} intolerable ass]] to [[JerkWithAHeartOfGold tolerable ass]]. Frequently a {{Foil}} for the hero, who's ultimately NotSoDifferent. Often they show what the [[ForWantOfANail hero could have become]] if fate was just a little bit different.

If fate is unkind, they might [[RivalTurnedEvil turn evil]]. On the other hand, the rival might develop a [[FriendlyRivalry genuine friendship]] with the hero and perform a HeelFaceTurn can somewhere down the line. If he is forced to [[EnemyMine team up]] with the hero over a common threat expect [[RivalsTeamUp much awesomeness to ensue]].

They may begin the series [[PrivilegedRival with a leg up]] on TheHero which is often the catalyst for the hero's character development as their desire to best the rival inspires them to improve themselves, which may in turn inspire the rival to do the same once he finally meets someone who [[DefeatMeansRespect gives him a challenge]] or worse subject him to an EmbarrassingRescue after surpassing him.

Even if they [[ReformedButNotTamed never]] perform a full HeelFaceTurn they may develop into an AloofAlly who is primarily concerned with being stronger than the hero, and since they see themselves as TheOnlyOneAllowedToDefeatYou this means they will oppose other antagonists attempts to kill the hero. Occasionally, a regular villain might go through a similar process and become a FriendlyEnemy.

In the event that the rivalry is one sided they are the UnknownRival.

Compare with the ArchEnemy and SitcomArchNemesis, which may or may not overlap. TheLancer, is similar in personality but on the same side as TheHero, TheRival may turn into TheLancer and vice versa through character development. Could be one of the OpposedMentors. See also FandomRivalry.

Contrasts with FriendlyRivalry.
----
!!Example subpages

[[index]]
* TheRival/AnimeAndManga
* TheRival/ComicBooks
* TheRival/LiveActionTV
* TheRival/{{Sports}}
* TheRival/VideoGames
* TheRival/WesternAnimation
* TheRival/RealLife
[[/index]]

----

[[foldercontrol]]

[[folder:Advertising]]
* Cereal mascots Count Chocula and Frankenberry have always been rivals. DependingOnTheWriter, their rivalry has ranged from friendly to ugly. (Both often consider Boo Berry a rival too, but he's only interested in promoting his cereal.)
[[/folder]]

[[folder:Fan Works]]
* ''Fanfic/AdviceAndTrust'': Since they met Asuka always regarded Shinji as her rival, a challenge to beat, the one could best her. After getting together their rivalry becomes more friendly but she still encourages him to push himself so that she keeps feeling challenged and driven to improve her piloting and fighting skills.
* ''FanFic/{{Alex}}'': Alex to ''[[WesternAnimation/AdventureTime Marceline]]''.
* ''Manga/{{Evangelion 303}}'':
** Shinji to Asuka. Several characters comment on it.
** Later Mari becomes Asuka's rival. WordOfGod states that Asuka ''needs'' a rival because she is fiercely competitive.
* ''Fanfic/{{HERZ}}'': During the Angel War Asuka regarded Shinji like hers. She really wanted to beat him. In this story she thinks of Kurumi like a rival: she was a pretty woman who was after her husband, had [[spoiler:deflowered him]] and whom Shinji [[spoiler:owed his life.]] Asuka felt threatened by her, but Kurumi was a challenge and she did not run from challenges.
* ''Fanfic/NeonGenesisEvangelionGenocide'': Asuka felt that Shinji was her rival. She's pretty bitter because she worked hard and getting beaten and mind-raped was everything what she got, whereas Shinji ľas far as she knew- was picked from the streets and surpassed her without even trying it.
* In ''Fanfic/OnceMoreWithFeeling'' Asuka regards Shinji as her rival because he's the higher synch rate and has performed brilliantly in all of his engagements with the enemy.
* ''Fanfic/PokemonResetBloodlines'': From the get-go, this is inevitable. Interestingly, even though Ash is still traveling through Kanto, the story has given more focus to his rivalry with Paul, [[AdaptationalEarlyAppearance who is introduced earlier than in canon]], while Gary Oak is acting more as a rival to Red, losing to him in every encounter they've had.
* The ''FanFic/PoniesOfOlympus'' series:
** Ran Biao to Rarity, out of [[GreenEyedMonster jealousy]] of being AlwaysSecondBest. [[spoiler: Though it turns out to be [[AllLoveIsUnrequited more]] [[GreenEyedMonster complicated]] [[NiceJobBreakingItHero than]] [[RapeAsDrama that]].]]
** According to ''Atlas Strongest Tournament'', Luna's bodyguard Argent Javelin has one in [[CompanionCube Tom the boulder]]. No, seriously.
** Scootaloo invokes this in ''Somebody to Love'', drafting Spike into the role for her training with Rainbow Dash.
* In the ''FanFic/TamersForeverSeries'', after Takato [[TookAlevelInBadass takes a level in badass]], Rika becomes determined to prove herself the better Tamer no matter the cost.
* Hefty is this toward [[Fanfic/EmpathTheLuckiestSmurf Empath]].
* Sakura and Ino in ''Fanfic/KitsuneNoKenFistOfTheFox'', naturally; they're rivals in everything from academics to school sports to street fighting to Sasuke.
* In ''Fanfic/{{Wonderful}}'', Squealer and Bakuda are the chief [[TheEngineer Tinkers]] of their respective gangs. Squealer regards Bakuda as her rival, and built one of her tanks to fight her, specifically.
* ''FanFic/{{crawlersout}}'': Even though they haven't interacted in ''decades'', Gellert Grindelwald still views his former best friend Albus Dumbledore as a rival, to such an extent that thought of Dumbledore beating him in ''anything'' angers him. It's decidely a one-sided rivalry though, as after the death of his sister Dumbledore wanted absolutely nothing to do with Grindelwald. Then there's the fact that prior to that event, Dumbledore was madly in love with him.
[[/folder]]

[[folder:Film]]
* King Brian to Darby in ''Disney/DarbyOGillAndTheLittlePeople''.
* Snake Eyes and Storm Shadow to eachother in ''Film/GIJoeTheRiseOfCobra'' and ''Film/GIJoeRetaliation''.
* In ''Film/KingsmanTheSecretService'', Charlie serves as one to Eggsy during their time training to be the next Lancelot.
* In ''Film/JurassicWorld'', Vic Hoskins is this to Owen Grady, at least in his own mind. As the raptors' primary caretaker and imprinted alpha, Owen is the only person they won't kill on sight and has a great deal of say in what happens to them. He also respects that they're animals and have feelings, personalities, and control over their own actions. Hoskins, on the other hand, desperately wants to use the raptors as weapons of war and sees Owen as nothing more than an irritatingly soft-hearted obstacle that's keeping him from making this dream a reality.
* Randall Boggs from ''WesternAnimation/MonstersInc'' is not only the rival to James P. "Sulley" Sullivan, but is also [[spoiler: TheDragon]] as well.
* Iceman for Maverick in ''Film/TopGun'', who doesn't like Maverick's habit of abandoning his wingmen. Ice wins the Top Gun trophy, but Mav eventually earns his respect [[spoiler: in the FinalBattle when he at last learns to never abandon his wingman thereby saving Iceman's ass]].
* Aubrey James ''should'' be this to ''Film/StrokerAce'', but Stroker cares so little that Aubrey might as well be rival to a brick wall. It avoids UnknownRival status since Stroker will occasionally acknowledge this thing with Aubrey and take potshots at him when he can remember at ''least'' Aubrey's number ([[RunningGag remembering Aubrey's name is out of the question]]).
* Orson Krennic and Wilhuff Tarkin are this in ''Film/RogueOne'' at first, but this firmly escalates into EvilerThanThou territory when Tarkin fires the ''Death Star Superlaser'' onto Scarif, simply for the purpose of killing Krennic, and in the process also kills thousands of imperial personnel and destroying a small chunk of the planet.
[[/folder]]

[[folder:Literature]]
* Oberon and Theseus are this to each other in the ''{{Literature/Alterien}}'' series.
* Devlyn and Set are definitely rivals in the ''{{Literature/Astral Dawn}}'' series, even though they work with each other for common goals.
* Cokie from ''Literature/TheBabySittersClub''. Also, one book featured the girls facing off against a rival babysitting club.
* In the BackStory of Creator/JamesSwallow's ''TabletopGame/{{Warhammer 40000}}'' ''[[Literature/BloodAngels Deus Encarmine]]'', Rafen and Sachiel were rivals. Lends an edge to their clashes, and their {{Foil}} status.
* In ''Literature/SpaceMarineBattles'' novels ''Fall of Damnos'' and ''Veil of Darkness'', Captains Sicarius and Agemann are described as such. Both are renowed and accomplished captains and equal candidates for the next Chapter Master, but their understanding of the BigBookOfWar differ greatly (for Sicarius, it's tips and guidelines, but for Agemann, it's the Bible).
* Sammael of ''Literature/TheWheelOfTime'' [[RivalTurnedEvil turned to the dark side]] because he was jealous of his rival (the former incarnation of the protagonist).
** Demandred has essentially the same motivation, but much, much stronger- he was born (birth name Barid Bel Medar) ''one day'' after Lews Therin Telamon (aforementioned prior incarnation) and his life followed that pattern from there on, with him being second to Lews Therin in almost every way, including skill with magic, political success, good looks, and even ''height''. They even both courted the same woman, but she preferred Lews Therin. Then [[TheEndOfTheWorldAsWeKnowIt the War of Power]] broke out, and Barid Bel found out he was better than Lews Therin at one thing- ''war''. Unfortunately, the powers that be made Lews Therin their top general anyway, and that final straw snapped Barid Bel's mind completely so that he became obsessessed with killing Lews Therin and joined the Shadow to better accomplish it, changing his name to Demandred in the process and quickly becoming its most feared general [[note]] Though the joke was on him still; the Dark One already ''had'' a [[TheDragon Dragon]], so Demandred was still stuck playing second fiddle, this time to [[TheAntichrist Ishamael]] [[/note]]. In the last book of the series, [[TheHero Rand]] (who now has memories of his life as Lews Therin back) reflects on how he encouraged this rivalry and expresses regret that he drove Demandred to madness and evil when he could have been one of the greatest heroes of the age- had he not been born at the same time as Lews Therin.
* In Creator/AaronAllston's ''Literature/GalateaIn2D'', Kevin's attitude toward Roger and Donna.
* In Creator/RobertEHoward's ''Literature/TheScarletCitadel'', Literature/ConanTheBarbarian rescues Pelias, rival to EvilSorcerer Tsotha-lanti.
* [[Literature/HarryPotter Draco Malfoy]] is this to Harry, going out of his way to antagonize him at least once per book (excluding the [[Literature/HarryPotterAndTheDeathlyHallows last one]]).
* Gabriel Lightwood presumably to Will Herondale in ''Literature/TheInfernalDevices''. [[spoiler:They gradually learn to respect each other in ''The Clockwork Princess''. Will doesn't have much of a choice, as his younger sister ends up marrying Gabriel.]]
* Iseult to her mother's other student in ''Literature/TheWitchlands''. The other girl is a perfect Truthwitch and Iseult can't catch up, causing her to dislike the student a lot more than she admits she should.
[[/folder]]

[[folder:Manhwa]]
* ''Webcomic/TowerOfGod'' - Novick sees himself as a rival of Koon's half-brother Ran, who in turn sees him as nuisance.
* In ''Manhwa/FaeriesLanding'', Miranda (Medea) hates Fanta and frequently tries to one-up her, but Fanta really doesn't care much. Also, Yuri sees Fanta as a rival for Ryang's affections.
* Yeong In from ''Manhwa/HotBloodedWoman''.
* For Lotto, Aradon in ''Manhwa/{{Yureka}}''.
* Ah-ra towards Ma-ri for Jae-min's affections in ''Webcomic/OrangeMarmalade''.
[[/folder]]

[[folder: Newspaper Comics]]
* Clay and Candide in ''ComicStrip/SafeHavens'' are competitive with each other since right before birth-in fact, who could be born first ''was'' their first competition. (Candide claims victory, Clay maintains she only won cause she was four inches shorter than him.)
[[/folder]]

[[folder:Pinball]]
* In ''Pinball/FullThrottle'', the player's rival is the reigning World Champion, Francisco "The Scorpion" Valentino.
[[/folder]]

[[folder:Podcasts]]
* Each episode of ''Podcast/TheMagnusArchives'' takes the form of a character's statement to the Magnus Institute, a paranormal research organisation, usually read by Jonathan the archivist. The episode "Skintight" has Jonathan record a statement directly from its subject, the producer of an online ParanormalInvestigation show, but it takes the two of them a while to get started as they scathingly argue about their respective organisations' methods and credibility.
[[/folder]]

[[folder:Professional Wrestling]]
* During the territorial era of USA pro wrestling, it was very common for a promoter to invite two long time enemies in another territory to act as a {{tag team}} in his own. While less common in later years, the practice never quite went away, Wrestling/{{WCW}} openly admitting that Air Paris and [[Wrestling/AJStyles Air Styles]] were fierce adversaries before it put them together. Not only will the two know each other well, and thus have one step to cohesiveness down already, but it makes your territory seem really important when two enemies put aside their differences to find success in it. The partners tend to go right back to feuding upon return to their original area too (such as the Style and Paris in Wrestling/{{N|ational Wrestling Alliance}}WA Wildside).
* This was not exclusive to the USA either. While Los Hermanos Shadow (Black Shadow and Blue Demon) were most famous for feuding with Wrestling/ElSanto, they eventually performed {{heel face turn}}s and teamed up with him, Black Shadow actually being on his team during the debut of Santo's other famed {{arch enem|y}}ies, Los Misioneros de la Muerte.
* Sinn Bodhi stated that he considered Techno Destructo to be his {{Arch Enemy}} when asked to team with him in Vendetta Pro Wrestling, but agreed to do it anyway. This was just one example in a series that was openly acknowledged. [[IronicName Despite it's name]], Vendetta Pro commonly turns long time enemies into tag teams.
* Wrestling/TeamHellNo. The only reason Wrestling/DanielBryan and Wrestling/{{Kane}} even ended up as a tag team is because their mutual former love interest, then-General Manager of RAW Wrestling/AJLee, decided to send them to anger management together in spite of the fact they had been feuding for the last couple of months. It eventually culminated in them winning the tag team titles, and using their matches to one-up each other whenever given the chance.
[[/folder]]

[[folder:Radio]]
* A light-hearted comedy example can be found in the long-running "feud" between comedians [[Radio/TheJackBennyProgram Jack Benny]] and Fred Allen. The two would frequently appear on each others shows to harass one another and trade barbs, leading to a CrowningMomentOfFunny when Jack Benny, who had taken an assumed name to appear on Allen's new game show, finds out his "big prize" is to have his pants pressed -- right then and there.
-->'''Jack Benny''': You haven't seen the end of me, Allen!\\
'''Fred Allen''': It won't be long now!
** A little history to how it came about -- in 1936, Allen had a child prodigy violinist on his program. Knowing that part of Benny's schtick was [[HollywoodToneDeaf playing the violin "horribly"]], he made some good-natured ribs about Benny's playing. Benny and his writers decided to take up the gauntlet, and the two carried on the "feud" for the next few weeks, having a ball trading barbs back and forth, finally culminating with the two squaring off on the same stage. When they found that the public loved it and may even have thought that this was a real celebrity catfight going on live every week rather than an OverlyLongGag, they decided to make it a continuous part of both the characters. The "feud" didn't end until Allen's sudden death in 1954, after which Benny gave a very heartfelt eulogy for his friend.
[[/folder]]

[[folder:Tabletop Games]]
* ''TabletopGame/YuGiOh'':
** [[http://yugioh.wikia.com/wiki/White_Magician_Pikeru White Magician Pikeru]] and [[http://yugioh.wikia.com/wiki/Ebon_Magician_Curran Ebon Magician Curran]] are supposed to be rivals. The two are even shown fighting on the Trap Card [[http://yugioh.wikia.com/wiki/A_Rival_Appears! A Rival Appears]].
** ''Master Guide 4'' confirms that [[http://yugioh.wikia.com/wiki/Alchemic_Magician Alchemic Magician]] and [[http://yugioh.wikia.com/wiki/Slacker_Magician Slacker Magician]] are both rivals and [[FriendlyRivalry best friends]], given the situation on [[http://yugioh.wikia.com/wiki/Xyz_Tribalrivals this card]], where Alchemic Magician is trying to get Slacker Magician to stop slacking. [[http://yugioh.wikia.com/wiki/Rival_Arrival This later card]] suggests that [[http://yugioh.wikia.com/wiki/Akashic_Magician Akashic Magician]] is a rival to both.
* This is an alternate title for Leonardo de Montreal, Nightmares' Angel, in ''TabletopGame/ChuubosMarvelousWishGrantingEngine'', to be used when he's focused more on his enmity with Chuubo than on his mad science.
* ''TabletopGame/{{Warhammer 40000}}'': A big part of why the Horus Heresy happened was down to feuds between the primarchs. Most famously, Perturabo of the Iron Warriors, who ''despised'' Rogal Dorn of the Imperial Fists. Both legions were siege specialists, but the latter got the privilege of being asked to design the Emperor's Palace while Perturabo and his legion were pigeon-holed into digging trenches and garrisoning planets, with no glory and no thanks. When Horus turned traitor, Perturabo followed him, and took great delight in destroying what their rivals built.
[[/folder]]

[[folder:Toys]]
* From ''Toys/{{Bionicle}}''; In the early days of the Toa Mata, de facto leader [[PlayingWithFire Tahu]] and future second-in-command [[AnIcePerson Kop]][[TheQuietOne aka]] bickered a ''lot.'' But, thanks to [[CharacterDevelopment character]] [[CharacterizationMarchesOn development]], they have [[FireForgedFriends forged a strong bond]] which is both professional and brotherly.
[[/folder]]

[[folder:Visual Novels]]
* ''Franchise/AceAttorney''
** In ''VisualNovel/PhoenixWrightAceAttorney'', we have Miles Edgeworth, who was a childhood friend of Phoenix, but is now his rival. [[spoiler: He eventually becomes Phoenix's friend again -- while remaining his rival in court.]] Phoenix himself says that one of his primary motivations for becoming a lawyer was so he could face Edgeworth in court.
** Franziska von Karma steps up to the bench for the second game. She violently wants to defeat Phoenix because [[spoiler:she wants to succeed where Edgeworth failed.]]
*** She also shares this position with Shi-Long Lang in ''VisualNovel/AceAttorneyInvestigations'', specifically in [[spoiler:the flashback case four, where she's a thirteen-year-old obsessed with beating Edgeworth in everything. Edgeworth mostly ignores it.]]
** And for the third game we have Godot who really hates Phoenix's guts and won't explain why. [[spoiler:He blames Phoenix for Mia's death.]]
** In ''VisualNovel/ApolloJustice'' we have Klavier Gavin, the brother of Apollo's [[spoiler:former]] mentor. He is way more helpful than the other rivals though.
* Yanagi and Hiroki have this relationship in ''VisualNovel/{{Canvas 2}}'' after reconciling.
* Battler has two through the course of ''VisualNovel/UminekoWhenTheyCry''. On the first four arcs his rival is most likely Beatrice; while Battler tries to prove that all the murders happened by human methods, Beatrice opposes him stating that all were made with Magic, and they fight for a last time at [[spoiler: the Hidden Tea Party of the fourth episode, with Battler victorious over a resigning Beatrice who already got tired of the game]]. On the Chiru arcs his rival turns out to be [[spoiler: Furudo Erika, a piece placed by Bernkastel to serve as the detective, effectively hijacking Battler's role. Both clash numerous times and their conflict finally ends in the famous chained closed room deathmatch.]]
* All three of the main visual novels of the ''Franchise/DanganRonpa'' series has one of these as part of the main PowerTrio. Each of them are very useful in the investigations and trials, but have conflicting viewpoints with the rest of the cast, especially with their respective protagonists.
** [[VisualNovel/DanganRonpa The first game]] has Byakuya Togami. He's a {{Jerkass}} [[BlueBlood Aristocrat]] who admits to intending to kill someone and win the killing game at the first chance he gets. His arrogance and LackOfEmpathy make him unpopular, not that he cares, but he's forced to concede that Naegi and Kirigiri get more results than he does.
** ''VisualNovel/SuperDanganRonpa2'' has [[spoiler: Nagito Komaeda]]. He is a [[LoveFreak hope freak]] with a [[BlueAndOrangeMorality bizarre morality]], finding ''everything'' done for the sake of "hope" to be okay in his eyes even if it includes having people be murdered. He's quite fond of challenging Hinata in the trials, because he wants to see if Hinata's hope is stronger than the murderer's.
** ''VisualNovel/NewDanganRonpaV3'' has Kokichi Oma. He is a CardCarryingVillain who admits to being a [[ManipulativeBastard manipulative]] [[ConsummateLiar liar]] that runs a NebulousEvilOrganisation. Unlike the first two rivals, Oma actually is on Saihara's side, but is constantly frustrated with the rest of the cast, and [[GenghisGambit makes himself an antagonistic force to make them all focus]]. He just has way too much fun doing so, and [[{{Troll}} gleefully pisses everyone off with his jokes and pranks]].
[[/folder]]

[[folder:Webcomics]]
* ''Captain Gamer's'' nemesis (Czar Gamer) regularly swings from friendly rival to bitter enemy and back again.
* In ''Webcomic/SluggyFreelance'', Lord Horribus considered himself to be Torg's rival, though Torg [[UnknownRival didn't take this too seriously]] for much of the series. [[spoiler:After Horribus [[NotSoHarmlessVillain killed Alt-Zoe]], Torg still denied him the chance for a final showdown.]]
** Bun-Bun also has a [[TheRival Rival]] in the form of Santa Claus, who tries to kill him each Christmas. An odd version of the trope, since Bun-Bun is a sociopath, and Santa is generally portrayed as a decent (if slightly obsessed) guy just trying to see that justice is done.
* Lance has a rival in ''WebComic/GoldCoinComics'' named Blake, who has traits from Seifer in FFVIII.
* Sixx and Butterfly, and to an extent [[FoeYay Ginger and Laura]] in ''Webcomic/{{Collar 6}}''.
* Dante in ''Webcomic/UberQuest'' seems to have it in for Sesame, in her first appearance she steals a kill and loot drop from Sesame.
* Langstrom for Schtein in ''Webcomic/StringTheory''.
[[/folder]]

[[folder:Web Video]]
* WebVideo/TheAngryVideoGameNerd and WebVideo/TheNostalgiaCritic had a rivalry, that finally got resolved in the ''Website/ThatGuyWithTheGlasses'' video ''WebVideo/TGWTGYearOneBrawl''.
** Later after The Nostalgia Critic got humiliated by Creator/MaraWilson, she wrote on her blog that she would love to be Creator/WilWheaton to Critic's [[Series/TheBigBangTheory Sheldon Cooper]].
* ''WebVideo/TheyMadeMeWatchThis'' and ''WebVideo/TheFanFictionCritic'' are rivals in that when one sends on a crappy work to look at, the other retaliates in kind.
* ''WebVideo/PokemonPals'': Just as in the series it is parodying, Gary Oak is the rival to Ash. Made worse when he starts dating Misty.
[[/folder]]

----