%% Please refrain from using first-person wording, whether singular or plural, when adding examples. Don't speak from the reader's perspective.
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[[quoteright:350:[[Franchise/{{Batman}} http://static.tvtropes.org/pmwiki/pub/images/joker_reveal_9.jpg]]]]
[[caption-width-right:350:Who would have thought?]]
The pivot in many plotlines is the Reveal. A character is revealed as [[LukeIAmYourFather another character's father]], [[IAmWho a god]], or secret suitor or arch nemesis in disguise. More broadly, the audience is given new information which had been withheld to create [[{{Tension}} suspense]]. The Reveal changes the nature of the plot, often pushing it from suspense towards action. A good reveal will also create a new set of questions and further suspense. On some occasions, TheRevealPromptsRomance.

A key moment in most GambitPileup plots, when the heroes or the audience discover how the villains have been manipulating everyone. Can also be used to make a {{cliffhanger}} more dramatic. MythArc and MindScrew series ''love'' springing these; {{Jigsaw Puzzle Plot}}s pretty much require them. Eventually necessary for a MysteriousEmployer.

The Reveal is in fact a rather [[AcceptableBreaksFromReality easily explained trope]]. A lot of mystery stories wouldn't work without either the criminal or the detective explaining how the crime was committed, and a lot of other plots would leave people with more questions than answers if they never bothered to [[MrExposition explain the plot to other characters]]... and by extension, [[AudienceSurrogate the viewers]]. It's easy to explain it off-screen, but doing so would confuse the viewer and make them think they missed something.

A SuperTrope to EmergingFromTheShadows, IdentityConcealmentDisposal, LiarRevealed, NarratorAllAlong, ReallyRoyaltyReveal, TheSummation, ThemeSongReveal and TomatoSurprise.

If you're set up for this but it's then subverted by not revealing it, it's TheUnReveal. When made too obvious ahead of time, it's TheUntwist or a CaptainObviousReveal (depending on how it happens). If it comes out of nowhere and serves no purpose other than to be a twist, it's a ShockingSwerve and/or a case of TheDogWasTheMastermind. If the thing revealed is named in the title, then it's TheNamesake. If a DrivingQuestion is involved, this is where it's finally put to rest. If it happens in the first episode of a series, it's probably a FirstEpisodeSpoiler. Can overlap with RememberedTooLate and WhamLine.

Compare InternalReveal when the audience was in the loop all along and only characters in-universe are taken by surprise,

Creator/{{Aristotle}} referred to it as ''anagnorisis'' (generally translated as "discovery" or "recognition") in his ''Literature/{{Poetics}}'', making this one OlderThanFeudalism.

'''Warning: Expect every example to be a spoiler for something. Since the title alone can be a spoiler,''' '''''proceed at your own risk.'''''

* TheReveal/AnimeAndManga
* TheReveal/ComicBooks
* TheReveal/{{Literature}}
* TheReveal/LiveActionFilms
* TheReveal/LiveActionTV
* TheReveal/VideoGames


[[folder:Fan Works]]
* ''Fanfic/DoingItRightThisTime'': When Asuka announced Rei was moving with them, Misato demanded knowing what was going on and why they were acting so out-of-character. The three Children figured out that she would find out sooner or later so that they told her they were time-travellers.
* In ''Fanfic/KyonBigDamnHero'', Kyon's aunt Rika Fuurude tells him about the events of ''VisualNovel/HigurashiWhenTheyCry'', hoping he'll reveal his story after that. Understanding that [[SecretKeeper she'll believe him and keep his secret]], Kyon tells his aunt afterwards about the SOS Brigade and the supernatural events he had lived though.
* In the ''Franchise/BackToTheFuture'' fanfic ''FanFic/{{Homecoming}}'', the reason Doc is acting so strangely is leftover guilt and angst from thinking Marty had been hit by a train [[ItsAllMyFault because he gave the incorrect time to set.]] When he saw that Marty was all right, he "wanted to forget the whole thing."
* In ''FanFic/HuntingTheUnicorn''
** In the eleventh chapter, the readers are subject to a reveal that does ''triple'' time as a FunnyAneurysmMoment and a WhamLine:
-->[[spoiler: '''Blaine:''']] I'm not a virgin.
** And then in the thirteenth chapter, David tells a counselor that [[spoiler: Blaine has a stalker.]]
** In [[MeaningfulName "The Cat,"]] it turns out "[[WesternAnimation/TomAndJerry Jerry]]" from the fourth chapter is [[spoiler: Blaine's father-figure, Greg.]]
* There are several huge ones in ''Fanfic/WithStringsAttached'':
** The first comes when Jeft reveals to Shag and Varx that he, not the Dalns gods, was the force behind the Vasyn quest. He set the whole thing up just to see the four in action and ultimately to have them go up against his favorite gaming character, Jim Hunter.
** The second comes when everyone learns there is no curse on Ketafa—even Jeft believed it—and the gods could see the continent all along, but told everyone there was a curse on it so they didn't have to spend money “godding” it. The actual effect of the Vasyn is to end the reign of the Dalns gods and turn the planet over to the Pyar gods. Whether this is a Good Thing will be explored [[Fanfic/TheKeysStandAlone in the sequel]].
* There is one ''enormous'' reveal at the very end of ''Fanfic/TheKeysStandAlone: The Soft World'': The C'hou that had been completely reshaped by the Pyar gods and is in danger of being conquered by the Black Tower... is actually a giant telepathic {{MMORPG}}. The consequences of this discovery will be dealt with in ''The Keys Stand Alone: The Hard World.''
* ''Fanfic/CalvinAndHobbesTheSeries'': Calvin's return after the previous season's {{cliffhanger}} [[spoiler:that ended up [[KilledOffForReal killing]] [[BigBad Holographic Retro]]]]. Socrates {{faint|ing}}s!
* ''Fanfic/AceCombatTheEquestrianWar'': Chapter 16 (and, by extension, chapter 19) reveals that the entire conflict was orchestrated by [[spoiler: Red Cyclone]].
* In ''[[FanFic/SovereignGFCOrigins Origins]]'', a ''MassEffect''[=/=]''StarWars''[=/=]''[=Borderlands=]''[[spoiler:[=/=]''[=Halo=]'']] MassiveMultiplayerCrossover, Jackie Jakobs is set up as a RichBitch [[ColdBloodedTorture sadistic]] [[ItsAllAboutMe self-absorbed]] young woman who has had everything handed to her on a plate. Then, it's revealed she grew up [[StreetUrchin on the streets]], earning keep in Mad Moxxi's bar by slinging drinks, only later finding out that she was really the heiress to a massive family fortune. To her, this is a [[RapeAsBackstory huge]] [[ParentalAbandonment improvement]]. Needless to say, such a backstory [[FreudianExcuse screwed her up]], [[BrokenBird badly]].
* ''Fanfic/PinkPersonalHellAndAlteringFate'' It becomes rather obvious later on that [[spoiler: Nickel Steel is Dominic.]]
** [[Fanfic/TheWritingOnTheWall The Writing On The Wall]] features this when the eponymous writing is finally deciphered at the end of the story, revealing the true nature of the AncientTomb that Daring Do and the other archaeologists had been excavating. [[spoiler: It isn't a tomb at all; it is a [[http://www.damninteresting.com/this-place-is-not-a-place-of-honor/ nuclear waste storage facility built by humans.]] Daring Do isn't suffering from a disease - she is suffering from radiation sickness.]] The reveal changes the story from one about an AdventurerArchaeologist to a [[spoiler: ScienceFiction]] {{Horror}} story
--> [[spoiler: This is not a place of honor. No great deed is commemorated here. Nothing of value is here.]]
* ''Fanfic/RuinValue'' is about Celestia scavenging through a ruined city for supplies AfterTheEnd. The story implies that it is set in the future, well after the series ends, but it is actually a [[spoiler:StealthPrequel to the entire series, being set millenia before the start of the show]], and the story is set in [[spoiler:HumanitysWake]]. The ruined city was [[spoiler:Seattle, Washington]].
* The ''Fanfic/PonyPOVSeries'' has a few major ones in the [[BadFuture Dark World Series]]. For starters [[spoiler:Fluttercruel was ''born'' Discorded and remained such until Sparkler's memories (when she {{Body Surf}}ed into her) undid it, explaining why, unlike the rest of the mane six, she's essentially not matured in the last thousand years.]] Another is that [[spoiler:Discord has spent the last several hundred ''million'' years trapped in a GroundhogDayLoop, always ending with his and Fluttercruel's demise.]] And finally, [[TheVoice the Nameless Passenger's]] identity: [[spoiler:[[SuperpoweredEvilSide Nightmare]] [[IHaveManyNames Eclipse/Paradox]], [[TomatoInTheMirror Twilight's]] [[FutureMeScaresMe potential future self]] and the true BigBad who trapped Discord in his IronicHell as punishment for what he did, and has sense [[HeWhoFightsMonsters become even worse than he ever was.]]]]
* In the ''[[Literature/TheHungerGames Hunger Games]]'' fanfiction ''Fanfic/SomeSemblanceOfMeaning'', [[spoiler: Lavinia Gilden]] is revealed to be from District Twelve. [[spoiler: She stowed away to the Capitol after her older sister Violet died in the Hunger Games, and she eventually became an escort for her home district.]] This reveal actually comes even before the main characters are sent into the arena, but nonetheless, it may be the biggest Reveal of the story.
* The pro wrestling story ''Taking It Back'' features a masked ninja wrestler who becomes Divas Champion and pulls off her mask to reveal she's really [[spoiler: Lita]].
* The climax of ''[[FanFic/TheVinylAndOctaviaSeries Vinyl and Octavia Fight Ten Thousand Ninjas]]'' has the identities of the leaders of the ninja clan, who sent the ninjas to capture Vinyl and Octavia, revealed: [[spoiler:Bass Drop and Octavius, their male counterparts from another dimension.]]
* ''FanFic/MegaManReawakened'' has the reveal that [[spoiler:Wily rigged the explosion that killed Robert's father, and it was intended to kill Dr. Light]].
* ''Fanfic/MegaManDefenderOfTheHumanRace'' has quite a few.
** Mr. Black's real name is Jonathan Barton.
** Project G-2 is [[spoiler:the Mad Grinder]].
** [=ProtoMan=]'s weakness post episode 10 was partly due to [[spoiler:Wily literally removing his positive traits]].
** Mr. Black's target is [[spoiler:Dr. Wily]].
** Project G-2 is powered by [[spoiler:Bassinium]].
** Episode 12 has the reveal of the Conduit's master plan, which involves [[spoiler:a virus to destroy all robots' memory cores]].
* [[https://www.fanfiction.net/s/10098253/1/The-Hardest-Part-About-Being-a-King "The Hardest Part About Being a King"]] is an AlternateUniverse fic set up to be just a simple AlternateCharacterInterpretation of King Candy. The first few chapters give him a SympatheticPov behind him persecuting Vanellope, painting his actions as a NecessaryEvil that he regrets having to do. Chapters one and two set up TheReveal as if it's going to be about King Candy's motivations for being so empathetic. [[WhamLine Instead, there's an unexpected revelation]] [[spoiler:about Vanellope as she crosses the finish line...]]
-->[[spoiler: Because, standing where Vanellope used to be, is a grey-skinned, yellow-toothed maniac in a white and red racing uniform.]]
-->[[spoiler: [[OhCrap Again, there goes the neighborhood]].]]
* ''FanFic/{{Anthropology}}'': Lyra spends much of the story trying to prove humanity's existance in [[WesternAnimation/MyLittlePonyFriendshipIsMagic Equestria]]. At the end of chapter 9, she learns two things that change the tone of the story.[[spoiler: humanity went extinct and [[TomatoInTheMirror she herself is human.]] ]] [[WordOfGod According to the author]] however, everything up to this point was the ''[[ProlongedPrologue prologue.]]''
* In the ''WesternAnimation/TotalDrama'' story, ''[[Fanfic/LegacyTotalDrama Legacy]]'', Heather revealing her planned gesture of remembrance is the story's dramatic climax.
* In Chapter 14 of ''FanFic/OriginStory'' (entitled "RAGNAROK!"), Alexandra Harris discovers that she is not, in fact, [[Series/BuffyTheVampireSlayer Xander Harris]] somehow [[GenderBender transformed into a woman]] and given ComicBook/PowerGirl's powers. She is, in fact, a magically created copy of ComicBook/PowerGirl who was somehow acquired all of [[Series/BuffyTheVampireSlayer Xander's]] memories. The realization causes a short HeroicBSOD.
* ''FanFic/TheNextFrontier'' makes the reader wait until nearly half-way through the story bewfore they find out what it's a crossover with, and there's absolutely no foreshadowing whatsoever. Intentionally so; it was intended to be a ShockingSwerve, [[TropesAreNotBad but in a good way.]] Oh, and the crossover? [[spoiler: ''Series/{{Firefly}}''.]]
* ''[[https://www.fanfiction.net/s/8501689/13/The-Havoc-side-of-the-Force The Havoc Side of the Force]]'' has Literature/HarryPotter learn from [[Franchise/StarWars Anakin]] that he wasn't accidentally sent into the distant future, but the ''very'' distant past. "A long long time ago" indeed.
* In the ''Soulsborne'' (''VideoGame/DemonsSouls'', ''VideoGame/DarkSouls'', ''VideoGame/DarkSoulsII'' and ''VideoGame/{{Bloodborne}}'') fanfic ''FanFic/HotspringSouls'', it turns out that there's a HumongousMecha hidden under the inn and the ten vouchers the inn gave to the gang are actually the keys needed to pilot it! This marks the [[GenreShift shift]] from HotSpringsEpisode to [[InstantAwesomeJustAddMecha GIANT ROBOT ANIME.]]
* In LightNovel/TheFamiliarOfZero fanfic, ''Fanfic/TheSteepPathAhead'', [[https://forums.sufficientvelocity.com/posts/5015601/ Chapter 30]] reveals that the day Luise was kidnapped, Cattleya was assassinated at the same time and the very Church she loved hid who she was the entire time to break Karin's will and make her lose hope. She learns this as we do and promptly starts to cry.
* In ''FanFic/TheStoryToEndAllStories'', this occurs when the heroes discover who was behind the Nothing all along.
* ''Fanfic/TheSecondTry'':
** In chapter 5, Shinji and Asuka reveal that [[spoiler:before going back to the past, they had a child. And since she didn't follow them, she's gone now.]]
** In the second-to-last chapter, [[spoiler:Kaworu reveals that he was the one sent Shinji and Asuka back to the past, and then he hints that their daughter has been sent back too, and they'll meet her again very soon.]]
* In ''FanFic/{{Glass}}'', chapter 19 reveals why Pegasus imprisoned everyone. [[spoiler:It's "revenge" for Cecelia's death and Duelist Kingdom; since they kept her dead, he's keeping them there as payment.]]
* ''FanFic/ThisBites'': Of the fact [[SelfInsertFic that Cross is from another world.]]
** The first one, incorporating Luffy, Zoro, Nami, Usopp, Sanji, Chopper, Vivi, and Carue happens in Chapter 14.
*** Offscreen, the other Straw Hats inform Cobra, Igaram, and [[spoiler:Lassoo]], and they subsequently inform Chaka, Pell, Kohza, and the Supersonic Duck Squadron.
** The second one, incorporating Boss, the TDWS, [[spoiler:Conis]], and [[spoiler:Su]] happens in Chapter 38.
** The third, incorporating Robin, Franky, Iceburg, Zambai and Paulie happens in Chapter 43.
* In ''Fanfic/NeonMetathesisEvangelion'', Rei eventually reveals to Shinji and Asuka that she is a clone and angelic in nature. She later also reveals the former to Misato.
* ''[[https://www.fanfiction.net/s/10340937/1/The-Return-Remixed The Return-Remixed]]'' has one early on when the seven masked women who attacked all the Divas during a match remove their ski masks, revealing the returning members of DEAR.
** Later, there's another when Wrestling/JohnCena knocks on the door of the Divas dressing room and says he has someone there they're going to want to see. They unlock the door and Cena enters with [[spoiler: Wrestling/{{Edge}}]], who goes on to have an important role in the story.
* ''FanFic/ThePiecesLieWhereTheyFell'':
** [[spoiler: Chapter 28 officially reveals, both in-universe and to the reader, that Page Turner is and always has been a Changeling/unicorn hybrid named Lamella.]]
** [[spoiler: Chapter 31 further reveals to the reader that Page isn’t just any Changeling - she’s the Changeling ''Queen'' and the eight-times-great-granddaughter of the late Queen Chrysalis.]]
** [[spoiler: Chapter 39 reveals, via the new Bearers figuring it out and the originals confirming it, that Balance is actually an alternate identity of another spirit, Harmony, who assumed a new form suited for an as-yet-unidentified mission.]]
** [[spoiler: Chapter 42, when Xvital puts on her Element, has her visit with the Magi of Stars... and learn that she's alive, but not well, being held captive by their enemy.]]
** [[spoiler: Chapter 43 reveals Xvital's past as having been engaged to the prince-king of the Cuanmiztl Kingdom until his mother found out about her being a thief and manipulated her into running away before the wedding.]]
** Chapter 44 reveals their enemy's host: [[spoiler: King Well Banded, the ruler of Equestria. And he knows they're there.]]
** Chapter 45 - [[spoiler: the Big Bad's true identity is finally given: It's the Nightmare, a Power whose Role and Purpose is to scare those who stray back onto the right path.]]
** Continued in the sequel, ''Picking Up the Pieces'': Chapter 3 officially confirms what was heavily implied before - [[spoiler:when Page confesses her full origins to Matron Hush Tone and Wind Breaker, she states that not only is she the current Changeling Queen (something only her friends, including Tizoc, and fellow Changelings knew before), she's [[SpinOffspring descended from Queen Chrysalis and Shining Armor]], something her friends did ''not'' know yet.]] She gives the same information to the rest of their friends in chapter 10.
** In chapter 39 of the original story, Fluttershy whispered something to Page. In chapter 10 of this story, Page shares what she said with the rest of the group: [[spoiler:That the original Bearers know her ancestry, and don't blame her in the slightest for what Chrysalis did.]]
** A minor reveal comes in chapter 15, namely the contents of the note Memorizing gave to Violet Lulamoon in chapter 2 - he was informing Violet that Page is a fan of the book on amulets that she wrote and they'd probably enjoy talking about it together at some point.

[[folder:Film -- Animation]]
* ''WesternAnimation/{{Coco}}:'' Ernesto de la Cruz [[spoiler: is not Miguel's great-great grandfather and only became a musician after poisoning Hector and stealing his music. Hector is the true great-great grandfather.]]
* ''{{Disney/Frozen}}'':
** Hans [[spoiler:never really did love Anna and only wanted to marry her so he can marry into Arendelle, [[MakeItLookLikeAnAccident stage a "little accident"]] for Elsa, make himself look like a hero for bringing back summer and seize the throne.]]
** It never had to be a TrueLovesKiss that would rescue Anna. It was just any act of true love, such as [[spoiler:sacrificing yourself for your sister]].
* ''Disney/WreckItRalph'':
** Vanellope is [[spoiler: ''not'' a DummiedOut character or TheMissingno. Her image is on the side of her game box, meaning that she's a legitimate character who was meant to be part of Sugar Rush from the beginning, but was made into a glitch after the fact.]]
** Sugar Rush's ruler King Candy [[spoiler: is actually Turbo, a character from an older game who's an arcade cautionary tale about why ''not'' to game-jump, as his doing so led to his game being unplugged. He escaped to Sugar Rush, and he shoved himself in in place of Vanellope, the game's true ruler, who he made a glitch.]]
* ''WesternAnimation/TheLegoMovie'': The entire movie has taken place in the mind of an imaginative boy named Finn, who snuck down into his basement to play with his father's LEGO collection. Lord Business is actually based on Finn's image of his overly strict father (aka "The Man Upstairs"), who insists on building a perfectly ordered LEGO world with no room for playing or experimentation.
* ''Disney/BigHero6'': Robert Callaghan [[spoiler:is Yokai]], and Abigail [[spoiler:was his daughter]].
* ''Disney/{{Zootopia}}'': [[spoiler: [[EvilAllAlong Assistant Mayor Dawn Bellwether]] is the ''true'' mastermind behind a massive conspiracy involving poisoning innocent predators with [[PsychoSerum Night Howler pellets]], turning them savage with the goal of inflaming historic predator/prey tension and using the resulting civil unrest to rise in political power.]]

* In ''Pinball/CirqusVoltaire'', completing "Unmask Voltaire" reveals that Ringmaster Voltaire [[spoiler:is actually [[SamusIsAGirl Madame Voltaire]], who was also the Announcer throughout the game.]]

[[folder:Professional Wrestling]]
* The reason masked wrestlers used to be popular in 1930s USA wrestling and why mask vs mask remained a staple of Mexican lucha libre is that a good deal of the masked wrestlers never reveal their public identity until they are unmasked. Wrestling/ElSanto never revealed his face until a week before his death. When a [[MaskedLuchador luchador]] is forced to unmask per stipulation, he/she also tends reveal much about their personal and professional history to the audience (as Wrestling/{{Konnan}}, turning him into a giant sympathetic baby {{face}} in Wrestling/{{CMLL}}.)
* The shocking revelation of the identity of the Outsiders' Third Man in Wrestling/{{WCW}}'s 1996 ''Bash at the Beach'': ''Wrestling/HulkHogan''.
* The very long awaited reveal of the identity of The Undertaker's "higher power". It was revealed to be [[spoiler:Wrestling/VinceMcMahon himself]] all along.
-->'''[[spoiler:Vince]]:''' '''[[MemeticMutation IT'S ME, AUSTIN]]!'''
-->'''Wrestling/JimRoss:''' Aw, [[PrecisionFStrike sonuvabitch]]!
* Or the true horrific reveal about Pro-Wrestling itself? It's ''scripted''. ''Dun Dun Dun.'' GASP!
* In Wrestling/{{WWE}}, the man who drove a car and ran over Stone Cold Steve Austin at 1999 Survivor Series was revealed to be [[spoiler: Rikishi]], as well as the mastermind [[spoiler: HHH]].
* Can't wait to find out who the mystery RAW GM is in the Wrestling/{{WWE}}. [[TheUnreveal Unfortunately]], the Mystery GM was PutOnABus and never mentioned again when Triple H took over as COO. Turns out it was [[spoiler: Wrestling/{{Hornswoggle}}]].
* Leading up to the 1990 Survivor Series, a giant egg was displayed at WWF shows and it was implied that the egg would hatch around the time of the card. During the show, Mean Gene Okerlund listened to the egg, said it was about to hatch and out came ... Wrestling/TheGobbledyGooker, credited as one of Vince [=McMahon=]'s stupidest ideas. He and Mean Gene danced for a little bit while fans booed. That same night, Ted [=DiBiase=]'s team had a mystery member. After the rest of his team was introduced, [=DiBiase=] brought out his fourth man, a new WWF wrestler managed by Brother Love named ... Wrestling/TheUndertaker.
* Back in the 1980's, Paul Orndorff was slated to face Wrestling/DonMuraco and Wrestling/MrFuji in a tag team match at Madison Square Garden with a mystery partner. For a few weeks, Orndorff would do promos with a large cardboard box jostling around, saying his partner was inside. The week before the match, Orndorff used a power saw to cut the box open and reveal the Wrestling/JunkyardDog.
* At the end of the Black Scorpion storyline in WCW, Wrestling/{{Sting}} defeated him at Starrcade 1990 and removed his mask to reveal [[spoiler: Wrestling/RicFlair]].

* In Sophocles' ''Theatre/OedipusTheKing'', Oedipus searches for the man who assassinated King Laius, only to find that [[spoiler: he himself killed the king. As the seer Tiresias tells him, "You are the murderer you seek."]] This is one of Creator/{{Aristotle}}'s examples of anagnorisis in the ''Literature/{{Poetics}}''.
* A trope-worthy twist on the source novel turns up at the very end of the 2013 stage adaptation of ''Theatre/CharlieAndTheChocolateFactory'': [[spoiler: Remember the tramp at the junkyard, who met and conversed with Charlie at the start of the show and later encouraged the boy to buy that Wonka Bar that turned out to have the last Golden Ticket? ''He was Willy Wonka in disguise.'']]
* ''Theatre/{{Wicked}}'' has a few:
** The Wizard and those working for him are the ones responsible for the Animals of Oz losing their power to speak. Elphaba and Glinda learning this changes the course of the entire story, as Elphaba goes from idolizing the Wizard and wanting to work for him (and in fact, came to see him partially ''because'' of this very issue) to instead beginning a rebellion against him.
** The lion cub that Elphaba and Fiyero saved grew up to become the Cowardly Lion.
** Arguably the biggest one of the whole play: [[spoiler:Elphaba's real father, her mother's mysterious lover we only saw in shadow at the beginning, is in fact the Wizard of Oz himself. Elphaba being the product of two different worlds--Oz (via her mother) and our world (via her father)--is the reason her powers are so potent]].
** At the very end of the play, we learn that [[spoiler:Elphaba ''did'' manage to save Fiyero's life earlier (she believed she had failed) by turning him into the Scarecrow. We also see that Elphaba faked her "death" at Dorothy's hands. She and Fiyero end up leaving Oz together, letting everyone else think they both died]].
* The ''Threatre/MrsHawking'' play series: In part IV: ''[[http://www.mrshawking.com/sample-page/scripts/gilded-cages-stage-play/ Gilded Cages]]'', the crime boss known as the Kingmaker is revealed to be [[spoiler:Elizabeth Frost, nee Danvers, Mrs. Hawking's childhood governess and friend.]]

[[folder:Visual Novels]]
* The ''Franchise/AceAttorney'' series, being all about very dramatic trials, has some major reveals:
** In the second game's final case, your client, Matt Engarde, turns out to be not the killer, but [[SmugSnake the man who ordered the killing.]] The reveal is so awesome because he [[GoodScarsEvilScars smoothes back his hair to reveal some nasty scars on his eye]], changing his appearance and expression extensively, and then he pulls a glass of brandy out of {{Hammerspace}}. ''In a holding cell.''
** The ending to the third game: even after BigBad Dahlia Hawthorne has been defeated for good, there still isn't an actual suspect for the murder. After some further testimony and debate, Phoenix accuses Prosecutor Godot. What makes this a surprise is that so far there's been absolutely nothing to even suggest that person was anywhere NEAR the murder as it happened. But it's not out of nowhere; because the player has to prove they've actually been paying attention by answering "Who do you think the witness saw?" just before the Reveal.
** The first game's final case has two of them, in sequence. Lana Skye has already admitted guilt as your defendant, leading to a lot of suspicion as to: Why would you do that? When investigating a very obviously related incident referred to as SL-9, you must go through the testimony of her younger sister, Ema Skye, to find out what happened. Many players here expect this murder gives the proof and motive to put the real culprit behind bars. The result? You accidentally find proof positive to the real killer in that incident: Ema. This sets up for a bigger reveal later on.
** Throughout ''VisualNovel/AceAttorneyInvestigations'' the question we've been building up to is whether the Yatagarasu is Kay's father Byrne Faraday, as Kay claims, or Calisto Yew, as Yew claims. In the penultimate challenge of the game, it's told that the answer is neither option. The Yatagarasu was actually ''three people''--Faraday, Yew, and Faraday's partner Detective Badd, putting their respective skills together to commit the thefts. Compared to that the reveal of the BigBad is almost minor.
** The sequel to ''Investigations'' has, in its final case, the victim being the president of Zheng Fa from the very first case. The reveal is that he's actually a body double who formed a conspiracy with the killers of cases 2 and 4 in which he assassinated the real president and took his place. However, unlike the first game, the Reveal of the game's actual Big Bad - the one who masterminded the death of the body double, the first case's killer, and the capture of the body double's co-conspirators - is just as huge as the preceding reveal. It's Souta Sarushiro/Simon Keyes, the seemingly harmless clown you helped out in the second case and the supposed best friend of the first case's killer. Up until you have to deduce he's the mastermind, he never comes under suspicion, and the game needs to give you huge hints to his identity.
** In the final case of ''VisualNovel/PhoenixWrightAceAttorneyDualDestinies'', it is revealed that the spy known only as 'The Phantom', who sabotaged the HAT-1 rocket, blew up the HAT-2 rocket and courtroom 4, and killed Clay Terran and Metis Cykes, has spent the entire game masquerading as Detective Bobby Fulbright, followed by the reveal that the actual Bobby Fulbright was killed before the game began.
** In the final case of ''VisualNovel/PhoenixWrightAceAttorneySpiritOfJustice'', Apollo learns that [[spoiler:Dhurke has been dead all along.]]
* ''VisualNovel/DanganRonpa'': The corpse found in Chapter 5 is [[spoiler: Mukuro Ikusaba's... except she's been dead for weeks now. She and Junko switched places for reasons unknown, and it was Mukuro who attacked Monokuma in Chapter 1 and was killed for it. Her corpse was re-used to make it seem as though she has been recently murdered. And the person behind Monokuma? The real Junko.]] Making this even funnier is the fact that the followers of the Something Awful Let's Play had been joking about [[spoiler: Junko being the mastermind]] since the end of Chapter 3.
* ''VisualNovel/FateStayNight''. In the Fate route Saber is revealed to be [[spoiler:KingArthur (or [[GenderFlip Arturia]])]], the Holy Grail is actually [[spoiler:an ArtifactOfDoom JackassGenie]] and [[spoiler:that random priest at the very start]] is the BigBad. In Unlimited Blade Works route Archer is actually [[spoiler:a FutureBadass version of Shirou]]. In Heaven's Feel route [[spoiler:Sakura is Rin's younger sister who was given to the evil Matou family and was subjected to horrendous domestic abuse and TrainingFromHell for eleven years in order to become a vessel of the Holy Grail]].
* ''VisualNovel/HigurashiWhenTheyCry'' has [[spoiler: Miyo Takano]] being the BigBad, and the reason why there are so many arcs. There are other reveals though, but most are in the sound novels.
** The reason everyone goes crazy.
** Also for the viewer/reader (and Keiichi during Atonement chapter), the big reveal of unreliable narration during the question arcs. Go watch Onikakushi-hen knowing [[spoiler: Keiichi is delusional and the girls really are just trying to help.]] So many little things suddenly make sense. Plus, [[spoiler: Rika's dimension-jumping and Hanyuu's existence.]]
* ''VisualNovel/ZeroEscape'':
** ''VisualNovel/NineHoursNinePersonsNineDoors'' has its first major reveal during the Safe Ending, where you find out that Ace is Gentarou Hongou, the CEO of Cradle Pharmaceuticals and the perpetrator of the first Nonary Game. [[spoiler:Except he isn't Zero. Zero, as revealed by the True Ending, is June, and that you've actually been playing as her, not Junpei, the whole time. ItMakesSenseInContext.]]
** There are also plenty of reveals in the endings of ''VisualNovel/VirtuesLastReward'', but also a dramatic one that occurs when triggered as a result of player action. The first time you restore your game and switch route to change your answer in the Nonary Game, but your opponent also changes their answer, you might feel cheated; the second time, [[spoiler:''Sigma'' yells at them for cheating ''in-character'', revealing that he's aware of everything you are, including restoring and restarting the game]].
** Then there's ''VisualNovel/ZeroTimeDilemma''. [[PrecisionFStrike Fuck]], is this a doozy. Well, the most mundane one is that [[spoiler: Phi dyes her hair]]. But aside from that, [[spoiler: Zero, real name Delta, is more commonly known as Brother, the leader of Free The Soul, a cult/terrorist group responsible for the ApocalypseWow situtation of ''VLR'' that Sigma, Phi and Akane are trying to prevent. He's a time traveller as well who is trying to ensure the birth of both himself and his sister... who just happens to be Phi, who's parents are Sigma and Diana[[note]]See why Phi dying her hair is so important?[[/note]].]]
*** [[spoiler: "Q" isn't referring to the kid with the helmet. It's referring to Delta. And the "Kid" is actually a quantum computer.]]
*** [[spoiler: Mira's a SerialKiller, with one of her previous victims being the mother to her boyfriend Eric. As a result of her killing a random woman, Mira is ''[[UnwittingInstigatorOfDoom single-handedly responsible for every single major event of misfortune in this series]]''.]]
* ''VisualNovel/SekienNoInganock'': [[spoiler: Your name is 《Kikai》Porshion, one of forty-one unborn lives.]]
* [=EP7=] of ''VisualNovel/UminekoWhenTheyCry'' has the series' most important reveal. Basically, [[spoiler:Lion is an alternate universe counterpart of Beatrice, who is also Shannon and Kanon. The person who all three of these personalities belong to is in fact known as Yasu, and [[AmbiguousGender their gender is unknown]], which unlike most examples of that trope is actually a plot point brought up in the series itself]]. The game facts don't seem to apply, until you consider the fact that 17 people isn't clarified by [[spoiler: multiple identities]], allowing for a murderer to exist among a population of 17 fully recognized people.
* ''VisualNovel/War13thDay'' builds up to these beautifully. First, with a healthy dose of {{Foreshadowing}}, [[spoiler:it leads you to think that it's AllJustADream. Then, you discover that it's ''not''. Just wait until you reach the ending...]]

[[folder: Web Animation]]
* WebAnimation/ADayWithBowserJr: [[spoiler: Bowser Jr. didn't inherit the throne despite being Bowser's youngest son— he inherited it because he's Bowser's only son. The koopalings are actually the children of Bowser's deceased brother, Morton Koopa. This information was hid from them to prevent them from feeling excluded, but this ends up making Ludwig feel Junior stole his title from him.]]

* ''Webcomic/AllRosesHaveThorns'': After 400 years of being presumed dead, [[spoiler: Mirna, Faylin's daughter,]] is revealed to have been alive all this time. [[OhCrap At Eanwulf's castle]].
* There are several big ones related to the backstory in ''Webcomic/{{Avalon}}''.
** At the beginning of the second year, Ceilidh finds out from Ryan that [[spoiler: Joe, Alan and Phoebe were all friends until Helène arrived and took Alan away from Joe, then Phoebe started dating an abusive douche named Todd, who eventually dumped her and started spreading rumours that she was a lesbian, [[DespairEventHorizon pushing her to the breaking point]] and causing her to beat him up. In the end, Joe never spoke to Phoebe again and while Alan came back to him after having had enough of Helène, their friendship was already damaged.]]
** Later in the same year, Joe eventually reveals that [[spoiler: it was actually Alan who took Helène away from him, as Joe immediately fell in love with her but was too timid to ask her out, and Alan took advantage of that to make a conquest of her, reeling back when she wanted an actual relationship. He also reveals that it was him who caused Todd's injuries, pushing him down a set of stairs out of frustration and anger at hurting Phoebe, who he was also originally in love with. Afterwards, he simply never had the courage to go up to Phoebe and start their friendship up again.]]
** Even later, Phoebe tells Ryan that [[spoiler: Joe actually asked her out, but she got scared and broke his heart, then got together with Todd because Joe going after Helène made her feel like he was lying to her before. She knew what he was like all along, he even physically abused her, but she couldn't bear to admit that she was wrong, and the whole experience just convinced her that nobody could care about her. This eventually lead to her lashing out at Ryan at the start of the actual comic, when he tried to help her.]]
* ''Webcomic/BittersweetCandyBowl'' [[http://www.bittersweetcandybowl.com/c63/p19.html revealed why Jessica and Rachel held so much animosity towards Tess.]] Lucy's [[http://www.bittersweetcandybowl.com/c51/p11.html confession to Mike]] is an in-universe example.
* ''Webcomic/GuildedAge'': Following the BolivianArmyCliffhanger at the end of Chapter 8, Chapter 9 begins with a shift of focus to Payet, summoned to a new quest. Then the perspective zooms out to reveal a man watching him on a computer monitor. The watcher turns out to be the [=CEO=] of a [[MassivelyMultiplayerOnlineRolePlayingGame MMORPG]] company.
* ''Webcomic/GunnerkriggCourt'': Antimony and Renard's first real argument quickly devolved into them throwing extremely painful revelations at each other. Specifically [[spoiler: Surma never loved him, and Antimony was the cause of Surma's illness.]]
* [[WebComic/EightBitTheater Sarda]] was Onion Kid!!!
* Parodied in [[http://www.dominic-deegan.com/view.php?date=2005-12-01 this]] strip from ''Webcomic/DominicDeegan''.
* At the climax of an earlier plotline of ''Webcomic/TheAdventuresOfDrMcNinja'', it's revealed that every detail of the plotline was all part of an elaborate publicity stunt orchestrated by ''FOX News'', or an attempt by a disgruntled weatherman attempting to keep his own report from being upstaged.
* ''Webcomic/YuMeDream'' - when the reader finds out that everything in Part 1 has been a [[AllJustADream dream]].
* [[http://mortifer.smackjeeves.com Mortifer,]] being more or less a [[WhamEpisode Wham Series]] [[GrowingTheBeard in later chapters]], has plenty of these. The most notable, however, is chapter 18. William Aussek, Sam's EnsembleDarkHorse new CO, is actually Joey Von Krause in disguise. And Joey is actually a demon, with [[PlayingWithFire flame powers]]. And his eyepatch hides a gaping wound with a small light deep inside instead of an eye. And then he kills Sam, who's a viewpoint character. There are several other examples, such as the reveal that Vlademyre Hynner, Joey's old boss who was [[BrickJoke introduced in the first chapter, then forgotten]], is the new leader of the southern black market, or the reveal that BadassPreacher Zebidiah is actually a demon under Vlad's control, or the reveal that Joey's [[TalkingToThemself hallucinations]] are actually Rashnu trying to get him to redeem himself, or the reveal that Joey's plan thee whole time has been to use his William Aussek identity to eliminate Sintec and the black market for good -- more or less the opposite of what the audience thought he was planning, etc. etc. And what's better, all of them [[{{Foreshadowing}} manage to make perfect sense in retrospect]] -- well, [[ShockingSwerve except for]] the whole Zebidiah = demon bit.
* ''Webcomic/ThePhoenixRequiem'': The spirits are the bad guys.
* ''Webcomic/{{Homestuck}}'':
** The narration states that the most important character in ''Homestuck'' is... Gamzee Makara, the stoner juggalo? This reveal and its general absurdity become a RunningGag, as it turns out Gamzee has been involved in some ridiculously plot significant events... that all happened off-screen. Even when he does do something significant on-screen, it's all undercut by his strange vernacular, religious devotion to Music/InsaneClownPosse and tendency to be drawn [[StylisticSuck incredibly poorly]].
** Also, the purpose of Sburb, the reality-warping video game which kicks off the plot, is only revealed after four and a half Acts. [[spoiler: Completing the game allows the players to create a universe. And the internet trolls who heckled the protagonists created ''ours''.]]
** Halfway through Act 5, a mysterious demon appears and forces the trolls to hide while he destroys everything they've built. The demon's identity is implied, but it's not until the flash animation "Jade: Enter" that it the demon appears on-screen and his identity is made explicit. [[spoiler: It turns out to be Jack Noir, an antagonist who lived a universe away from the trolls, who managed to gain omnipotence through a fluke in Sburb's mechanics.]]
** The End of Act 5 Animation shows the character's attempt to destroy the Green Sun, the source of the villains' power, using a giant bomb known as the Tumor. Everything more or less goes according as planned until the character's actually arrive at the site of the Green Sun, where the whole scheme gets turned on its head by one thing. [[spoiler: The Sun's not there. And as the Tumor explodes, the Green Sun forms out of it. Meaning, the characters got tricked into creating the very thing they meant to destroy, unwittingly helping ''create'' their enemies.]]
** Intermission 2, which lies between Act 5 and Act 6, shows the true form of the elusive [[GreaterScopeVillain Lord English]] and establishes his relationships with important characters like Doc Scratch, Lil Cal and Gamzee Makara.
** The 06/17/12 update reveals the true nature of the mysterious character who was only known by their screen name, [=UranianUmbra=]. [[spoiler: UU's real name is Calliope. She will fall asleep and her brother will wake up if she hears her brother's name, and vice-versa. She is a Cherub, a species of sociopathic loners by nature, to the point that UU pretends to be a Troll because she finds them preferable to her own species in every way possible. And finally, her face is shown. She looks like a young female version of Lord English.]]
** Reveals happen pretty often in ''Homestuck'', to the point where the author has a tendency unveil them pretty anticlimactically whenever a twist was guessed by too many in advance. For example:
--->But the fact that he's a slob was never exactly breaking news to anyone.
--->Neither is the fact that you both share a body.
--->[[LemonyNarrator I mean come on.]]
* In ''Webcomic/ImpureBlood'', [[http://www.impurebloodwebcomic.com/Pages/Chapter006/ib034.html Dara drops her knowledge on Caspian]].
** [[http://www.impurebloodwebcomic.com/Pages/ISSUE07Pages/ib154.html Later she loses her glasses and gets her glowey eyes revealed, meaning she has to reveal all.]]
* Why is [[Webcomic/YehudaMoonAndTheKickstandCyclery Yehuda Moon]] hated so much by Sister Sprocket? How did he get involved in the Kickstand in the first place? It's because he's a SoapboxSadie, right? [[spoiler: Actually, his work on a housing development inadvertently destroyed the forest, taking with it the Shakers' way of life with it. Selling their bikes is his way of paying penance.]]
* ''Webcomic/CtrlAltDel'' had a RunningGag involving Ethan trying to get into Scott's bedroom to see what was such a big secret that he spent most of his time there & refused to explain what he was doing, yet failing every time. And then, when he ''finally'' got inside by tricking Scott into leaving, he was ''stunned'' to find... [[TheUnreveal a perfectly normal room]], and [[WhatTheHellHero got bitched at by Scott for the inasion of privacy]], before Ethan accidentally knocked a lamp which opened a hidden panel in the wall hiding several computer monitors, with [[spoiler:Scott's pet penguin, Ted, sat at them. Scott then explains they're going to release a virus that destroys ''all'' Microsoft software, because they experimented on Ted & Scott rescued him from the lab. [[TheDogWasTheMastermind Oh, and that made Ted super smart, and he developed a way to give himself telepathic control over Scott, with Ted being the dominant one of the two]]]].
** Even better though - ''[[spoiler: Microsoft probably wasn't responsible for the experiments]]''. The only reason [[spoiler: Ted thinks they are is because he saw the Windows logo on a nearby computer screen - and HOW many people use Windows OS]]?
* In ''Webcomic/{{Sinfest}}'',
** [[http://www.sinfest.net/archive_page.php?comicID=2283 Satan is doing his charming sell when the door to Hell opens with pleas for help and he slams down on it.]]
** [[http://www.sinfest.net/archive_page.php?comicID=4331 A montage hides what the trike feminists are up to until the last panel.]]
*** Lil E is revealed as [[spoiler:Satan's Son]]
* ''[[{{Webcomic/Morphe}} morphE]]'' starts with two people in a cavern escaping from a madwoman with a knife and a second person. 115 pages later the reader sees a [[http://morphe.thewebcomic.com/comics/1790280/chapter-2-page-19-sweet-dreams/ dream sequence]] which shows the cavern and one of the two escapees. Dead. The camera pans up and reveals [[spoiler: Tyler, holding a bloody knife.]]
* ''Webcomic/DaughterOfTheLilies'' has several:
** Whom Thistle really [[http://www.daughterofthelilies.com/dotl/436 works for]]: [[spoiler:the One Who Is Three. Might also be an InternalReveal, since Thistle claims not to have any idea what the One is.]]
** When Thistle is seen without her hood, [[spoiler:she's revealed to be a cave elf.]]

[[folder:Web Original]]
* In ''{{WebAnimation/TOME}}'', Zetto is [[spoiler: really Kirbopher. And the leader of the hackers (alongside Kizuna), which would make Kirb the BigBad if not for the double reveal that the hackers are not evil.]]
* ''WebAnimation/BrokenSaints'' has quite a few, but the most memorable comes in at the end of the penultimate chapter. Palmer is found dead, and in a storm of MindRape the face of the ''real'' BigBad is shown. The hobo Raimi encountered by the alley, AKA, Lear Dunham.
* ''Roleplay/RubyQuest'' has several moments that would qualify, but one of the biggest is the following, which is important because [[spoiler: it shows that Ruby and Tom's attempts to escape have been going on far longer than they thought:]]
-->'''Bella''': Today is October 31st.
** For sheer WhamShot-iness, there's also the second-to-last-panel reveal that the 'extremely dangerous' Subject #6 was [[spoiler: not Tom Nook, the prisoner in Upper Lab B, like the players thought he was. Tom Nook was really Subject #5. The ''real'' Subject #6? [[OneSteveLimit The other Tom]], the cat who'd been Ruby's companion since almost the beginning.]]
* In ''Machinima/RedVsBlue's [[DarkerAndEdgier Reconstruction series]]'', the fact that [[OnlySaneMan Church]] is the [[AIIsACrapshoot Alpha AI]] would definitely qualify.
** Another reveal in ''Revelation'': Tex is [[FailureIsTheOnlyOption destined to fail at every single thing she tries]] - no matter what she does - because that's what she's based on.
** Season 10 reveals that the AI Sigma used to belong to Carolina, and it was her decision to give him to Maine that set off the entire ''Recollection'' trilogy.
** The very end of Season 10 ups the ante by revealing that several major characters are in fact [[LukeIAmYourFather family]], which dramatically changes the events of the previous 40 or so episodes.
** Season 12 has two for the price of one! First, Locus is working for a third party to [[KillEmAll kill everyone on Chorus]]. Second, Felix is revealed to be EvilAllAlong and working with Locus.
** Happens ''again'' in season 12 with the reveal of Control's identity.
* The finale of ''WebAnimation/{{RWBY}}'' Volume 1 had a pretty big one, with [[spoiler:Blake Belladonna]] accidentally blurting out her DarkSecret that [[spoiler:she's a Faunas and a former terrorist]], and her team-mates, [[spoiler:most notably [[FantasticRacism Weiss]]]], trying to cope with the startling new revelation. They're able to resolve things in the end, [[spoiler:by vowing to keep her identity a secret and making Weiss bury the hatchet]]. Worth pointing out that it got a ''lot'' of {{Foreshadowing}} and the fans (correctly, as it turns out) speculated it for a while.
* The biggest reveal in the ''Roleplay/GlobalGuardiansPBEMUniverse'' was the fact that Stone's mother was a supervillain, and that his father abandoned him at an orphanage in order to hide him from her.
* In the Literature/WhateleyUniverse, "Christmas Elves" has Fey and Generator in a trap, and they then find out that [[spoiler: Don Sebastiano did not make Cavalier and Skybolt into his mind-slaves with his psychic powers]] but instead, [[spoiler: Hekate did it with black magic.]]
* In ''WebAnimation/IfTheEmperorHadATextToSpeechDevice'', the first episode of second season reveals that [[spoiler: Kitten is actually the Captain-General, leader of the entire [[BadassArmy Adeptus Custodes]].]] Played with in that it doesn't affect his [[ButtMonkey status]] in the second season.
* In ''WebVideo/WormtoothNation'', it's revealed that wormtooth gas, an invisible, odorless gas that causes permanent EasyAmnesia and has caused numerous problems for the protagonists, actually causes people to live forever in small doses. The entire population of the City moved down to the subterranean world in order to gain immortality, but after an unknown but presumably very long period of time everyone had been "nixed" so often that no one remembers this fact, nor the way back to the surface.
* Andria was really Magnum of Encyclopedia Dramatica the whole time.
* In ''WebVideo/DoomHouse'', Officer Cop, who was initially thought to be a kind civil servant who is regarding Reginald's safety and well being as a top priority, reveals himself to be a terrorist who was only pretending to be a cop to try to get Reginald to leave the house so he could take it back from him.
* WebVideo/MarbleHornets Entry #35 reveals that the Masked Man who has been stalking Jay is [[spoiler:Tim, one of the actors from Alex's film ''Marble Hornets''.]]
* In ''Literature/{{Worm}}'', [[http://parahumans.wordpress.com/2013/03/12/scourge-19-7/ Chapter 19.7]] reveals that [[spoiler:for the first sixteen entire story arcs, the main motivation for Tattletale's actions was to save Taylor from committing suicide.]]
** A much bigger one occurs in the Interlude to Chapter 26, where it is revealed that [[spoiler:Scion is an alien, the source of parahuman powers, and the cause of TheEndOfTheWorldAsWeKnowIt]].
* A recent arc on ''Roleplay/CerberusDailyNews'' involved a strange quarian signing up on the boards, causing everyone to suspect that she is actually one of the many psychopaths that used to frequent the website before the Reaper Invasion. But [[spoiler: it's actually a volus trying to lure that quarian out.]]
* In ''WebVideo/StrangeAeons'', Nick and Arron have been friends for at least a decade.
* In the second part of the last episode of ''WebAnimation/Eddsworld'' , fittingly titled "The end", [[spoiler: Tord is revealed to have had a secret bunker in his room where he kept a giant robot, which he proceeds to use in an attempt to kill his friends and take over the world.]] Not only that, but [[spoiler: he's indirectly responsible for the events of both "The Snogre" and "Fun Dead".]] Kudos to the creators for putting in clues to both.
* Starting in Volume III, the ongoing audio drama [[https://bluetowel.wordpress.com/audio-drama/strong/ The Adventures of Captain Strong - Scourge of the High Seas]] is often built on a series of dramatic revelations. Although some of them are so telegraphed they may qualify as CaptainObviousReveal
** Episode 14 - Gordon Ambler, the mysterious stranger who knows more than he says, is really [[spoiler: the missing Prince Geoffrey!]]
** Episode 15 - Queen Amanda is [[spoiler: actually an imposter!]]
** Episode 16 - Rhoda, the cleaning girl, is actually [[spoiler: the real Princess Amanda, in disguise!]]
** Episode 20 - The leader of the pirates who are attacking Captain Strong's ship is [[spoiler: the previously-thought-to-be-dead Duncan the Fierce!]]
** Episode 23 - The mysterious prisoner is really [[spoiler: the previously-thought-to-be-dead First Mate Lavender!]]
** Episode 25 - The crew is suddenly attacked by [[spoiler: a huge-aggressive ape-like creature! (Also, Captain Strong's pet Rusty is actually a cat)]]
** Episode 26 - First Mate Lavender is really [[spoiler: a madness-driven villain intent on vengeance against Captain Strong!]]
** Episode 28 - Crewman Stickelbrain is [[spoiler: engaged to Greta the Chambermaid!]]
** Episode 30 - Greta the Chambermaid [[spoiler: was previously married, and has a child that she gave up for adoption!]]
** Also, in Episode 30 - Rudolph the messenger from Flurdland is [[spoiler: really an assassin! The guys she beat up is the real Rudolph!]]
** Episode 33 - The feeble old lady is really [[spoiler: Veronica Rhubarb in disguise!]]
** Episode 39 - Dogwood the pirate is actually [[spoiler: Greta's first husband, and the father of her child!]]
** Episode 43 - Commodore Bold, Captain Strong's hero, is [[spoiler: really out to destroy the Northern Tribes!]]
** Episode 45 - The cow that's been following Randy the Cabin Boy around is really [[spoiler: Veronica Rhubarb in disguise!]]
** Episode 46 & 47 - Marlin, the amnesiac bartender, is really [[spoiler: Percy Aquavelvit, who is not as dead as everyone had thought!]]
** Episode 50 - King Guber's spy, who had infiltrated Captain Strong's crew, turns out to be [[spoiler: Yeoman Dawgins!]]
* ''Podcast/TheAdventureZoneBalance'' has quite a few from the end of ''The Eleventh Hour'' onwards:
** The epilogue of ''Eleventh Hour'' reveals that [[spoiler:Magnus, presumably along with the rest of the THB, created the [[ArtifactOfDoom Grand Relics]].]]
** In the next episode, ''Lunar Interlude IV'', Magnus discovers that [[spoiler:the Voidfish has a child in the employ of the Director.]]
** It is revealed in the final episode of ''The Suffering Game'' that the [[MysteriousProtector Red Robe]] that's been tailing the party for months is actually [[spoiler:[[RedHerringShirt Barry Bluejeans]], a seemingly irrelevant mercenary from the first arc who was presumed dead in the destruction of Phandalin.]]
** ''Lunar Interlude V: Reunion Tour'' features a series of reveals that completely change the context of the entire series. [[spoiler:"Lup" is the name of Taako's twin sister, the spirit of whom is trapped in the [[ParasolOfPain Umbra Staff]]. Taako, Magnus, Merle, Barry, Lup, Davenport, and Director Lucretia were all once Red Robes. The Red Robes weren't mad sorcerers, they were ''astronauts'' - originally from another universe, they were tasked with exploring other planes of existence using a powerful energy source known as [[ThePowerOfCreation the Light of Creation]], but were pursued by [[EldritchAbomination the Hunger]], a malevolent force bent on using the Light to [[AssimilationPlot consume the multiverse]]. The Grand Relics are actually fragments of the Light of Creation, split up by the Red Robes to keep the Hunger from locating their current world. The reason that the THB don't remember any of this is that Lucretia, not agreeing with this plan, used the second Voidfish to [[LaserGuidedAmnesia make them forget about their mission (and anything related to it, such as Barry and Lup) so that she could reclaim the Relics, reform the Light, and use it to destroy the Hunger once and for all.]]]]

[[folder:Western Animation]]
* ''WesternAnimation/AmericanDad'' loves spoofing this. One example, from "The Phantom of the Telethon":
-->'''Stan:''' Give it up, Roger!\\
'''Roger:''' I'm not Roger, I'm the Phantom!\\
''(Stan pulls off his mask and gasps.)''\\
'''Stan:''' Roger!\\
'''Roger:''' [[LogicBomb Well, yeah, I... what?]]
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'': The 2-part second season finale, specifically the point where [[spoiler: Cadence, who at this point has seemed to grow from a sweet, kindly foalsitter to a grade-A AlphaBitch, is an evil fake in disguise.]]
* ''WesternAnimation/{{Gargoyles}}'':
** The episode "Future Tense" ends with the revelation that the BadFuture seen in the episode was an illusion created by Puck to trick Goliath into giving him the [[AncientArtifact Phoenix]] [[OurTimeMachineIsDifferent Gate]]. He knew that Oberon was about to call the Children back to Avalon, so he wanted to get his hands on something valuable that he could use to trade for his continued freedom on Earth. To get it, he tried to convince Goliath that the worst possible future had come to pass, hoping that he would be scared into using the Phoenix Gate to [[TimeTravel travel back in time]] to reverse it.
** And in the "Avalon" story arc, there's the revelation that [[spoiler: the gargoyle hatchlings saved from Castle Wyvern are still alive, as are the humans that raised them]].
** "The Gathering" story arc has a two-fold one, where it turns out that [[spoiler: Titania is Fox's biological mother, and Owen Burnett is actually Puck disguised as a human]].
* ''WesternAnimation/AdventureTime'' has a [[WhamEpisode/AdventureTime page for it]]. The biggest one so far is generally agreed to be Lady's revelation that she's pregnant.
* In ''[[WesternAnimation/KimPossibleMovieSoTheDrama Kim Possible: So The Drama]]'', [[RomanticFalseLead Eric]] is a synthodrone sent by Drakken to distract Kim from thwarting his plan to TakeOverTheWorld.
* In the ''{{WesternAnimation/Futurama}}'' movie ''Bender's Big Score'', the reveal is that Lars [[spoiler:is Fry's time paradox duplicate.]]
* Three in WesternAnimation/AvatarTheLastAirbender.
** First one: Zuko and Azula's maternal great-grandfather is [[spoiler:Avatar Roku]].
** Second one: Azula [[spoiler:for once, ''wasn't'' lying about something important. Ozai ''was'' going to kill Zuko to get the throne. However, their mother intervened and killed her father-in-law, somehow making the death look natural, and was banished because of it.]]
** Third one: the reason why Katara and Sokka's mother was killed was [[spoiler:she claimed she was the last Waterbender of the South Pole, thus protecting her daughter.]]
** The comics are no slouch in this department. In ''The Search'', at the end of the first novel, it is revealed that Zuko is not Ozai's son, but in fact Ikem's. [[SubvertedTrope But then Ursa reveals in the third that everything in that letter was a lie meant to mislead Ozai. Zuko really is his son.]]
* ''WesternAnimation/ScoobyDooMysteryIncorporated'' has a ton, relating to the show's overarching story arc about "The Curse of Crystal Cove".
** The biggest one, set up in the very first episode, is Mr. E's true identity. As revealed late in Season 1, he's really [[spoiler: Ricky Owens.]]
** [[LukeIAmYourFather Fred's true parentage.]] [[spoiler: Fred Jones Sr. took him away from his real parents when he was a baby. His real parents are Brad Chiles and Judy Reeves.]]
** Angel Dynamite's true identity. She's really [[spoiler: Cassidy Williams.]]
* ''WesternAnimation/TheWackyAdventuresOfRonaldMcdonald'', despite being a whimsical, lighthearted series of romps through [=McDonaldland=], has a pretty big one for its' first video (which was somewhat DarkerAndEdgier than the other videos). [[spoiler: The scary mansion is just smoke, mirrors, and holograms coordinated by a kid named Franklin, who's more or less lured Ronald's group into a big puzzle video game.]]
* ''WesternAnimation/OperationZERO.'' has several, all within the same period of time; [[spoiler: Numbuh 1's Bumbling Dad Monty Uno is in fact the fabled Numbuh 0, who founded the current Kids Next Door organization. Father, the series' BigBad, is Monty's brother, Benedict Uno, Numbuh 1's uncle (Also making Grandfather, the special's BigBad, Numbuh 1's grandfather). The Delightful Children From Down the Lane are BrainwashedAndCrazy KND operatives, Sector Z, who were permanently 'delightfulized' by Father.]]
* The ''WesternAnimation/StarWarsRebels'' season finale "Fire Across The Sky" reveals that the mysterious ally to the Rebels, Fulcrum, is actually [[spoiler:[[WesternAnimation/StarWarsTheCloneWars Ahsoka Tano]].]]
* ''WesternAnimation/GravityFalls'':
** The biggest mystery was who wrote the [[BigBookOfEverything strange journal]] that Dipper found in the woods (and the other two journals preceding it). In the season two midseason finale "Not What He Seems", we find out it's [[spoiler:Grunkle Stan's twin brother, who had only been vaguely hinted about through background clues.]]
** The reveal of [[BigBad Bill Cipher]] in season one's penultimate episode, "Dreamscaperers". A dream demon with "big plans" who before had only been seen as a [[FreezeFrameBonus freeze frame bonus]] in the title screen and backgrounds.
* The ''WesternAnimation/JusticeLeague'' episode "Epilogue" contains a [[FullyAbsorbedFinale belated one]] for ''WesternAnimation/BatmanBeyond'', revealing that [[spoiler: Terry [=McGinnis=] is Bruce Wayne's biological son, thanks to Amanda Waller subjecting his father to an experiment that secretly overwrote his reproductive DNA]]. Apparently, this was all part of a plan to [[spoiler: create a successor to Batman by duplicating the circumstances that led to his birth]]; they even [[spoiler: hired [[WesternAnimation/BatmanMaskOfThePhantasm Andrea Beaumont]] to [[YouKilledMyFather kill Terry's parents in front of him]], though she got cold feet, and Warren [=McGinnis'=] later death was a coincidence]].
* A few big ones in ''WesternAnimation/RickAndMorty'':
** Season 1's "Close Rick-Counters of the Rick Kind": Evil Rick was actually being controlled by Evil Morty--the true mastermind of the duo's plans and actions--all along.
** Season 2's "The Wedding Squanchers": Rick, [=BirdPerson=], and Squanchy are all considered terrorists by the Galactic Federation for opposing it in the past. Furthermore, [=BirdPerson=]'s fiancée/new wife, Tammy, was actually a spy for the Federation all along.
** Season 3's "The Ricklantis Mix-up": The newly-elected president of the Citadel of Ricks, [[spoiler:President Morty]], is really [[spoiler:Evil Morty]].
* ''WesternAnimation/StevenUniverse'':
** The mid-season finale of season 1 has several reveals about the Gems: [[spoiler: The Crystal Gems are not the last of their kind. All the monsters the Gems have been fighting are corrupted Gems themselves. And the biggest one: Gems are from space.]]
** ''On the Run'' explains why the Crystal Gems are so scared of Gems coming back to Earth: [[spoiler: Gemkind as a whole are parasitic invaders, and attempted to suck the life out of the Earth. Amethyst is revealed to have been made in this manner.]]
** We finaly get the truth of what actually happened to [[spoiler: Pink Diamond]] in "[[Recap/StevenUniverseS5E18ASinglePaleRose A Single Pale Rose]]": [[spoiler: [[TwoAliasesOneCharacter Rose Quartz was actually Pink Diamond the whole time]], and Pearl, who turns out to be Rose Quartz[=/=]Pink Diamond's Pearl, disguised herself as Rose so the two of them could fake Pink Diamond's assassination. By extension, this also means that [[SemiDivine Steven is the reincarnation of Pink Diamond herself]]]].
* In the ''[[Series/MrBean Mr. Bean: The Animated Series]]'' episode "Double Trouble" it's revealed Bean is part of a race of identical aliens.
* ''WesternAnimation/VoltronLegendaryDefender'':
** [[spoiler: When Pidge turned out to actually be a girl named Katie.]]
** In season two, [[spoiler: Keith finding out he's part Galra.]]
** Allura finding out [[spoiler: Haggar is Altean.]]
** The revelation that [[spoiler: Zarkon was the original Black Paladin.]]
** When we find out that [[spoiler: Haggar is the corrupted ghost of the younger Zarkon's wife Honerva, and, by extension, the mother of Lotor.]]
** The cliffhanger reveal of [[spoiler: Keith finding out Krolia is his mother.]]

[[folder:Real Life]]
* The ComingOutStory is not just a literary trope, it's actual TruthInTelevision. It certainly plays as a Big Reveal for the ones involved, or at least for the protagonist. Though it can be TheUntwist in the case of a TransparentCloset.