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[[quoteright:280:[[WesternAnimation/FamilyGuy https://static.tvtropes.org/pmwiki/pub/images/brian_ludovico_technique.jpg]]]]

BehavioralConditioning turned for a sinister or malevolent cause.

Taken from ''[[Literature/AClockworkOrange A Clockwork]] [[Film/AClockworkOrange Orange]]'', this was the name of the morally dubious "aversion therapy" undergone by the VillainProtagonist to "cure" his sadism. This procedure involved him being drugged and strapped to a chair with his eyes held open and made to watch hours of violent scenes (at one point, while his favorite music, Music/LudwigVanBeethoven's Ninth Symphony, played in the background). Although in the original novel and film, the end result was that Alex felt extreme nausea whenever he thought about committing violent acts (or whenever he heard Beethoven's Ninth), the scene has been subject to much PopculturalOsmosis, often ironically as a form of MindRape to ''foster'' psychopathic behavior in the subject, rather than quell it.

This is basically Classical Conditioning (or Operant Conditioning), but it's not quite TruthInTelevision, as it requires some ArtisticLicenseMedicine in order to work. The Ludovico Technique is nothing more than giving the subject a Pavlovian association between evil acts and discomfort/sickness/etc. through conditioning and training. However, one of the aspects of conditioning which often gets missed is that if the two things being associated with each other stop occurring together for long enough, the association will go away on its own.

See also RestrainingBolt. May overlap with SleepDeprivationPunishment, as the subject is often forced to stay awake for the conditioning. Compare TwoPlusTortureMakesFive (and in fact, some depictions of this method might be an overlap with Room101). Not to be confused with ForcedToWatch, but more often than not conflated with it.

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!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* In ''Anime/Danganronpa3TheEndOfHopesPeakHighSchool'', [[spoiler:[[TheCorrupter Junko]] does this to the [[VisualNovel/Danganronpa2GoodbyeDespair 77th's class]]' CoolTeacher Ms. Yukizome in order to [[BrainwashedAndCrazy brainwash her into joining her]]. When she resists, Junko proceeds to have her sister [[{{Lobotomy}} lobotomize her]]]].
* PlayedForLaughs in ''Manga/MyHeroAcademia'' when Mina straps [[HormoneAddledTeenager Mineta]] into a straitjacket and forces his eyes open with metal tools in front of a TV screen for bouncing into her boobs in their joint training (and just to correct his perverted behavior in general).
[[/folder]]

[[folder:Comic Books]]
* ''ComicBook/CaptainAmerica'': This is implied to be how the Red Room conditions [[Characters/MarvelComicsBuckyBarnes the Winter Soldier]].
* In ''ComicBook/TheUmbrellaAcademy'', this is how the Rumor gets revenge on an amnesiac villain who nearly caused the apocalypse. (Yes, the heroes of the series are morally ambiguous.) She leaves her restrained in a room filled with [=TVs=] broadcasting all the destruction and chaos erupting in the world as a result of her actions. It works, although whether that's because AmnesiacsAreInnocent or [[spoiler:the White Violin]] [[BeingTorturedMakesYouEvil wasn't all that bad to begin with]] is unclear.
* ''ComicBook/WonderWoman1942'': In issue 3 ([[OlderThanTheyThink published in 1943]]), Paula von Gunther's methods for conditioning her usually initially unwilling agents are revealed. Paula drugs her restrained victims, then uses a rig to hold their eyes open to force them to continuously watch what she chooses in order to break their minds and modify their behavior to her liking.
[[/folder]]

[[folder:Films -- Animation]]
* {{Parodied|Trope}} in ''WesternAnimation/{{Igor}}'' when Eva is strapped down in this manner and forced to watch gory scenes in order to turn her evil, but the channel on the TV gets changed to an episode of ''Series/InsideTheActorsStudio'', and she becomes an aspiring actress instead.
[[/folder]]

[[folder:Films -- Live-Action]]
* ''Film/AsterixAndObelixGodSaveBritannia'' has Miss Macintosh forcing a [[HornyVikings Norman]] through lessons in politeness, as he's tied to a chair and with an apparatus keeping his eyes open. Through much trauma, the man ends up a gentleman instead of a barbarian.
* ''Film/AvatarTheWayOfWater'': The RDA try to get Spider to give up Jake's location by [[MindProbe scanning his brain]] while flashing all sorts of images before his eyes in a rotating apparatus. It fails, both because Quaritch interrupts it and because, well, Spider ''doesn't know'' where Jake is.
* ''Film/{{Cypher}}'': The bunch of poor schmucks who are brainwashed by [[MegaCorp Sunways]] without their knowledge are all drugged with chemicals that will keep them catatonic and susceptible for the duration, strapped down to devices holding their eyes open and play a film.
* The EnhancedInterrogationTechniques used on the protagonist in ''Film/TheIpcressFile'' are pretty close to this. He is subjected to sleep deprivation and bombarded by bright lights and loud noises as part of a procedure also used to give kidnapped scientists complete amnesia of any scientific knowledge.
* In ''Film/TheIsland1980'', John David Nau performs a low-tech version of this when he brainwashes Justin into believing he is one of the pirates. He straps Justin to a chair, propping his eyelids open with a stick, and reads him the history of the pirate colony and the lineage of the Nau family for several days until Justin believes that he is a pirate called Tu-Barb and Nau's son.
* ''Film/StreetFighter'' has Guile's friend Charlie transformed into the monstrous Blanka by Bison in a scene evocative of this. However, the scientist in charge, Dhalsim, sneaks in ''good'' images and sounds as well, like children playing and UsefulNotes/MartinLutherKingJr's "I have a dream" speech, to subvert the brainwashing.
* In ''Film/TalesFromTheHood'', gangbanger Crazy K is put through a "therapy" session of this kind by Dr. Cushing, where he is strapped to a machine and shown scenes of black victims of gang violence interspersed with black victims of lynchings. Then he undergoes sensory deprivation, where he's confronted by the bloody ghosts of the people he's killed. [[spoiler:After he fails to reform, however, his whole experience is revealed to have been AllJustADream as he lies dying, having been shot by our main characters. As he says "I don't give a fuck" for the last time, they shoot him dead.]] (WordOfGod says that this segment of the film was an homage to ''A Clockwork Orange''.)
%% * Referenced in ''Film/{{Zoolander}}'' during the brainwashing sequence. - '''Referenced how?'''
[[/folder]]

[[folder:Literature]]
* The {{Trope Namer|s}} is ''Literature/AClockworkOrange''. Despite what the countless parodies of the scene would have you believe, this trope was ''[[UnbuiltTrope a deconstruction]]'' of this very form of 'conditioning', showing that HeelFaceBrainwashing is ultimately impossible and any attempts at such would be ''incredibly'' damaging to the victim's psyche... not to mention, it eventually wears off.
* ''Literature/TheHungerGames'' describes a technique called "hijacking" that involves simultaneous exposure to deliriant venom and specific stimuli. In the victim's delirious mind, the stimuli come to be associated with pain and fear. From the results we see in [[spoiler:Peeta]], if the stimuli are related to a certain person, then "hijacking" can produce a homicidal hatred of that person in the victim.
* This happens in ''Literature/IndecentExposure'' when Luitenant Verkramp enlists the help of a female psychiatrist to provide the police garrison with aversion therapy, with the aim of stopping them from fraternizing with black girls. This is done by strapping them to chairs, propping their eyelids open, and showing them slides of naked black women while electro-shocking their genitals. While this has the desired effect of making them averse to fraternizing with black women, [[GoneHorriblyRight it also made them averse to fraternising with all women]] and turned them into {{Camp Gay}}s. It was even worse for one officer when the [[TooDumbToLive terminally stupid Konstabel Els]] decided that the subject must be bored looking at all of these pictures of naked women, and started showing him slides of his last holiday to nature reserve instead -- ''while continuing to administer the electric shocks to his genitals!'' A horrified Verkamp comments that the poor bugger is never going to be able to take his kids to the zoo again.
* A one-time character in ''Literature/KinosJourney'' was entered into an experiment of this type after arrest for a violent crime. The researchers endeavored to remove all his greed and violent tendencies. It actually ''worked'', surprisingly enough -- but he also lost the will to work, eat, or otherwise preserve himself on a basic physical level.
%% * ''Literature/OneNationUnderJupiter'': Odia employs similar methods at Camp Piety to make kids develop an aversion to atheism. - '''What methods?'''
* In ''Series/TheTribe: A New World'', post-apocalyptic technology has apparently advanced enough that cultist leader Eloise can brainwash dissidents by trapping them in virtual reality scenarios. It doesn't let her mold them ''directly'', but it erodes their hope and sense of self enough that they will capitulate to any orders she gives them. The brainwashing isn't permanent, however -- freed victims need a bit of time to adjust, but they are just the same as they ever were.
[[/folder]]

[[folder:Live-Action TV]]
* ''Series/TreintaYUnMinutos'': Shown in "El Maguito Explosivo" when Dante is sent to an institute to heal him from his addiction to explosions. Of course, one scene shows him enacting the scene while being forced to watch various videos of explosions and demolitions.
* In ''Series/AgentsOfSHIELD'', the Faustus technique used by Daniel Whitehall to turn Agent 33 into a compliant agent of HYDRA looks very similar to the Ludovico Technique; in particular, Kara Palamas is shown with her eyes forcibly opened and watching hypnotic patterns while Whitehall speaks to her in a soft monotone.
* In an episode of ''Series/{{Alcatraz}}'', this technique combined with electroshock therapy is used to turn a wrongly imprisoned man into a psychotic killer who keeps trying to recreate the crime he was wrongly convicted for.
* This trope is used in a sketch in ''Series/TheArmstrongAndMillerShow'', against someone who [[MilkmanConspiracy threatens to reveal that half-price pots aren't actually half-price because you never see them anywhere for full-price]]. The images flashed up are all of pots marked "For Sale! Half Price!". He even gets to squeeze a shard of pottery in his hand until he bleeds, in reference to ''Film/TheIpcressFile'' (mentioned above), where Caine's character Harry Palmer resists a similar brain-washing session by painfully cutting his palm with a hidden object to keep himself distracted.
* ''Series/BlakesSeven'': In "[[Recap/BlakesSevenS4E5Animals Animals]]", Dayna is brainwashed to hate a former crush of hers so that she will let [[BigBad Servalan]] into the secure underground bunker where he works. The scene is somewhat underwhelming due to ''B7'''s [[NoBudget limited budget]], involving just Dayan being strapped to a chair-like device and told "You hate him" while being shown his photograph.
* An episode of ''Series/EerieIndiana'' has a teacher brainwashing students using an eye examination as cover.
* ''Series/TheGoodies'': Tim becomes a cruel and bloodthirsty fox hunter, so Bill and Graeme try to snap him out of it with aversion therapy. However, they enjoy tormenting Tim so much that [[HypocriticalHumor they keep it up even after he's cured]].
* In ''Series/{{Lost}}'', an Other named Karl is subjected to this kind of treatment as a punishment, in what seems to be a direct homage, because Ben doesn't want Karl getting his daughter pregnant. Yeah... there's BoyfriendBlockingDad, and then there's Ben Linus. Considering that pregnant women on the island all get sick and die, it's a bit more understandable, but still. It's revealed later in "[[Recap/LostS06EpilogueTheNewManInCharge The New Man in Charge]]" that the purpose of this treatment is to erase the memories of the subject after being subjected to interrogation.
* A recurring sketch on one episode of ''Series/MadTV1995'' involves a quite novel aversion technique for breaking habits like smoking: dressing up a pair of hillbillies as the vice in question and having them take turns [[BlackComedyRape violating the horrified patient]].
* ''Series/SledgeHammer'': {{Parodied|Trope}} when an evil TV company tries to brainwash Sledge Hammer by breaking his spirit with horrible scenes of violence. It backfires because Sledge is a CowboyCop AffectionateParody, so he just cheers on everything they show him and is even dismayed when they stop.
* ''Franchise/StarTrek'':
** ''Series/StarTrekTheOriginalSeries'': In "[[Recap/StarTrekS1E9DaggerOfTheMind Dagger of the Mind]]", this happens to Captain Kirk (and various other prison guinea pigs) thanks to a flashing light hypno-thingy.
** ''Series/StarTrekTheNextGeneration'': In "[[Recap/StarTrekTheNextGenerationS4E24TheMindsEye The Mind's Eye]]", Geordi gets captured by Romulans and brainwashed into a ManchurianAgent by being shown a series of horrifying images sent directly to his visual cortex via his [[ElectronicEyes VISOR neural implants]].
* ''Series/{{Treadstone}}'': In 1973, John Bentley is captured by the KGB and undergoes brainwashing to turn him into a [[ManchurianAgent Cicada]]. This involves him being drugged, tortured, and [[ElectroconvulsiveTherapyIsTorture electro-shocked]], which is shown to be ineffective at breaking his will until Petra Andropov decides to add [[GoodCopBadCop sympathy]] and [[MoreThanMindControl seduction]]. At the start of the final episode, we see a Treadstone asset undergoing the more refined modern technique. As a volunteer, he's not restrained at all, sitting calmly in a chair while a montage of images invoking ''family'', ''home'', ''invader'', ''God'', and sexual ''dominance'' are projected on multiple screens.
[[/folder]]

[[folder:Video Games]]
* ''VideoGame/Afterlife1996'': The "Octoplex 666" Envy punishment alludes to this technique, and claims to be infinitely worse; rather than any sort of brainwashing, presumably the souls are just being tortured.
-->''Remember that scene in "Film/AClockworkOrange" where Creator/MalcolmMcDowell was being forced to watch a seemingly neverending series of violent and pointless movies? This is infinitely worse. [[ArsonMurderAndJaywalking And the popcorn sucks.]]''
%% * In ''VideoGame/BackToTheFutureTheGame'', this happens to [[spoiler:the alternate, Big Brother-esque Doc Brown at the hands of his wife, who's the real villain]]. - '''What happens?'''
* The technique is an item in ''VideoGame/TheBindingOfIsaac: Rebirth''. It straps Isaac's eyes open, and replaces his ability to cry with a single giant tear that you can control with the arrow keys -- a pun off of "controlled tears".
* In ''VideoGame/BioShockInfinite'', this is implied in [[BedlamHouse Comstock House]], when Booker comes across an abandoned classroom littered with chairs and a projector showing random propaganda clips, mixed in with subliminal messages, set to a creepy organ cover of ''Music/PachelbelsCanon''.
* In ''VideoGame/DestroyAllHumans2'', [[spoiler:Ponsonby]] threatens Crypto with the treatment if he doesn't tell them the location of an unidentified "it". One of the response options prompts Crypto to remind him that ''he has no eyelids to begin with''. The other is for Crypto to beg them not to subject him to Beethoven.
* In ''VideoGame/EndRoll'', this is what the Happy Dream Rehabilitation Program boils down to. The experimenters use a drug on a person who is on death row; the drug creates dreams intended to induce guilt in the dreamer.
* In ''VideoGame/GadgetPastAsFuture'', the Empire performs this on dissidents using the [[MindControlDevice Sensorama]] by strapping the victim in a chair facing it, which then beams visions of propaganda and other strange images into the subject's brain. ''You'' are also unwittingly subjected to the Sensorama several times throughout the game.
[[/folder]]

[[folder:Web Animation]]
* In the ''WebAnimation/HomestarRunner'' cartoon "[[Recap/HomestarRunnerAJorbWellDone A Jorb Well Done]]", Pom Pom uses this technique to condition Coach Z against mispronouncing the word "job", by strapping him to a chair and forcing him to stare at phrases containing the word.
[[/folder]]

[[folder:Western Animation]]
* In the ''WesternAnimation/AmericanDad'' episode "My Purity Ball and Chain", Steve undergoes sex aversion therapy like this with pictures of couples inter-spliced with images of close-ups of herpes sores and Music/GunsNRoses frontman Axl Rose.
-->'''Steve:''' Please, stop! Stop it! Please, stop showing me photos of that hideous woman! Eugggggaaaaaaaaah!
* In the ''WesternAnimation/AquaTeenHungerForce'' episode "Super Trivia", Frylock puts all the world's knowledge on one giant DVD, which he has Shake and Meatwad watch in straightjackets with their eyes propped open, so he can win a trivia competition. After they're done, Shake starts answering Frylock's questions impulsively while Meatwad is unaffected. Unfortunately, Frylock forgot to include any sports knowledge.
* {{Lampshade|Hanging}}d in ''WesternAnimation/{{Archer}}'' when the team use a "[[ShoutOut modified Ludovico]]" (along with a mind-control chip) to convince Len Trexler not to marry Mallory and buy ISIS.
* Used in the ''WesternAnimation/BackAtTheBarnyard'' episode "A Tale of Two Snottys" as a CutawayGag with Freddy. According to the animals, there is no worse form of torture than to be strapped to a table and forced to watch [[Film/HighSchoolMusical something about kids in high school making a musical]], making this a blatant TakeThat to Creator/{{Nickelodeon}}'s [[Creator/DisneyChannel biggest competition at the time]].
%% * This is used in ''WesternAnimation/CodenameKidsNextDoor''. - '''What was used?'''
* The very first episode of ''WesternAnimation/{{Duckman}}'' has Duckman subject Cornfed to a Ludovico-like setup, but rather than trying to condition him, he's forcing him to watch Duckman's old home movies, which is far more evil.
* In ''WesternAnimation/EvilConCarne'', Boskov is subjected to this to make him more vicious. The clips shown to him are of ''WesternAnimation/ThePowerpuffGirls1998''.
* ''WesternAnimation/FamilyGuy'': Brian gets sent to an obedience school in the episode "[[Recap/FamilyGuyS13E15OnceBitten Once Bitten]]" and is subject to the technique with things that dogs fear, including a lady using a vacuum cleaner, a dog catcher, and a picture of [[https://en.wikipedia.org/wiki/Michael_Vick Michael Vick.]]
* In ''WesternAnimation/HeathcliffAndTheCatillacCats'', doctors subject Heathcliff to a nasty ride that causes him to fear all things related to fish. He then steals other foods instead, until the neighborhood demands that he be cured of this fear. (Hey, StatusQuoIsGod.)
* The Parent's Day episode of ''WesternAnimation/InvaderZim'' had Zim trying to do this using a wall of [=TVs=] on his robot parents so that they'd act normal. Then GIR changed the channels for the [=TVs=]...
* ''WesternAnimation/JusticeLeague'': A flashback scene in "[[Recap/JusticeLeagueUnlimitedS2E3TheDoomsdaySanction The Doomsday Sanction]]" shows that this was used by Project Cadmus to brainwash Doomsday into hating Superman. Even when it is explained to Doomsday how he's been manipulated, he doesn't care and continues to fixate on destroying Superman.
* In the ''WesternAnimation/PhineasAndFerb'' episode "[[Recap/PhineasAndFerbPhineasAndFerbGetBusted Phineas and Ferb Get Busted!]]", the boys are caught by Candace for the first time ever and sent to Smile Away Reformatory School where they are strapped to seats and have their eyes forced open to watch films that attempt to destroy their imagination. [[spoiler:Luckily, it was AllJustADream]].
%%* This happens to the Brain in his backstory in one episode of ''WesternAnimation/PinkyAndTheBrain''. It's part of the explanation for why the dark side [[TheDarkSideWillMakeYouForget made him forget]]. - '''What happened to the Brain?'''
* This is what the ''WesternAnimation/RobotChicken'' intro with the MadScientist placing the chicken in front of the [=TVs=] with its eyes forced open is referencing. The show's sketches are what's playing on the screens, as part of the FramingDevice for the show. In a later season, the chicken is doing it to the scientist instead. A bit of SelfDeprecation on the show's part due to the implication that someone has to be ''forced'' to watch it.
* ''WesternAnimation/{{Robotomy}}'': In "[[Recap/Robotomy07MeanGreen Mean Green]]", after they find Thrasher helping out a plant, his friends and the Gore-Ax force him to watch propaganda movies to brainwash him into hating plants. However, since they cannot find the right video, they use one about "[[WesternAnimation/ThomasAndFriends talking trains]]" instead.
-->'''Thrasher:''' I'm a steam train and a really useful engine.
* ''WesternAnimation/TheSimpsons'':
** In "[[Recap/TheSimpsonsS3E19DogOfDeath Dog of Death]]", Mr. Burns and Smithers prop Santa's Little Helper's eyes open and force him to watch a montage of humans abusing dogs set to Beethoven's 9th Symphony, a la the Ludovico Technique. Santa's Little Helper transforms from playful and friendly to vicious and violent, the opposite reaction of Alex.
** In "[[Recap/TheSimpsonsS5E3HomerGoesToCollege Homer Goes to College]]", Homer realizes that he has his final exam the next day and he hasn't studied all semester, so his nerd classmates try to help him cram, which includes holding his eyes open while speeding through a textbook.
** Appears, aptly enough, in a ''WesternAnimation/TreehouseOfHorror'' segment spoofing ''A Clockwork Orange''. In this case, having his eyes clamped open is the only way Moe (as Alex) [[BitingTheHandHumor can get himself to watch Fox]].
* In ''WesternAnimation/TeenTitans2003'', Creator/MalcolmMcDowell (who [[ActorAllusion portrayed Alex DeLarge in the film]]) voiced Mad Mod, a recurring villain who used technological illusions and brainwashing techniques. His appearances have included several nods to ''Film/AClockworkOrange'', including a scene in the episode bearing his name where Starfire was attempting to resist a brainwashing that was strongly similar to the Ludovico Technique; her eyes were held open by the chair restraining her in front of a hypnotism screen.
* In the short "Slaughterhouse Jive" from the ''WesternAnimation/TinyToonAdventures'' episode "[[Recap/TinyToonAdventuresS2E2GoingPlaces Going Places]]", Montana Max is strapped to such a machine so that he'll stop eating meat byproducts after his meat factory turns Buster, Babs, Plucky, and Hamton into giant sausages. By the end of the episode, he is so disgusted by the NauseaFuel-inducing informative video about how burgers get made that he destroys his meat factory and replaces it with a veggie emporium. Unfortunately, just as Buster is about to eat his lunch of a veggie sandwich, the vegetables beg for him not to eat them and run away.
[[/folder]]
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