-->"''I didn't do that, I didn't do that, I didn't do that, it never happened! I didn't do that, I didn't do that, I didn't do that, it never happened! I didn't do that, I didn't do that, I didn't do that, it never happened!...''"
-->--'''Reilly''' after her AccidentalKiss with Larry, ''So Little Time''

-->''"I'll forget I ever heard anything, so you need to forget you ever said anything."''
-->--'''Souichi''' after hearing Morinaga's love confession in ''Manga/{{Challengers}}''

Backpedaling on the RelationshipUpgrade (or at least trying to). A pair that's had their first kiss, or made out, or even gone straight from zero to sex in 30 seconds, will [[LetUsNeverSpeakOfThisAgain mutually decide afterward to pretend nothing happened]]. Cue cries of outrage from the {{Shipping}} crowd.

If the two were KissingUnderTheInfluence, if AliensMadeThemDoIt, if there was a LovePotion involved, or if it was some other form of DeusSexMachina, it's ''almost'' believable when they successfully do just that. After all, the feelings weren't real (or they can at least [[MoreThanMindControl pretend that's the case]]). They may not even be in a RomanceArc at all; just two characters randomly selected to supply the sex appeal for the episode (though now that they've had romantic contact, they're guaranteed their own [[{{Shipping}} shippers]] anyway).

If there was no excuse other than raw passion, however, there had better be ''some'' sort of change in their interactions or the believability breaks down. You can't [[StatusQuoIsGod hold on to the old relationship status quo]] after you've voluntarily swapped fluids. After all, SexEqualsLove.

The phrase may be used explicitly, or the decision may be implicit, with the two pointedly talking about everything ''but'' what just happened.

''Not'' the same thing as FanonDiscontinuity, which is when the ''fans'' are the ones pretending something didn't happen. For another form of backpedaling, see RelationshipResetButton.

----
!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* In ''AxisPowersHetalia'', Japan, after getting a lesson in sex (and being ''very loud'' during it, to say the least) from his close friend Greece, furiously tries to write it off as "just a dream" the morning after. Apparently he was too panicked to realize that calling it AllJustADream just opens the door to a [[HomoeroticDream whole host of other implications...]]
* An interesting variation occurs in the BoysLove manga ''{{Challengers}}''. When Morinaga finally tells his sempai Souichi that he loves him, as an explanation for his desire to quit university to get away from him, Souichi makes a pact with him that they will continue working together as lab partners and friends, and forget that he ever confessed. Since Morinaga was planning to sever ties with Souichi after confessing, Souichi's ThatDidntHappen actually ''prevents'' their relationship from being aborted for good.
** Not quite the same thing, but in the SpinOff sequel ''Manga/TheTyrantFallsInLove'', one of Morinaga's major frustrations is that Souichi seems dead-set on keeping their relationship at a standstill by pretending after any revealing incident that they're still nothing more than friends. Even after having sex, saying out loud that [[SingleTargetSexuality he can have sex with Morinaga alone]], kissing Morinaga of his own volition, and ''moving in together'', Souichi appears determined to willfully block from his mind any implications that [[HypocriticalHumor his homophobia may be misplaced.]]
* Played with in ''TheGirlWhoLeaptThroughTime''. Makoto performs several time leaps to make sure that [[spoiler:Chiaki asking her out]] ''literally'' does not happen. Nevertheless, her relationship with him is still affected to the point that she might as well not have bothered.
* One-sided version where it's only a confession that happens, in ''Manga/HayateTheCombatButler'', after spending an enjoyable [[NotADate not-a-date]] with Hayate, Hinagiku confesses that she's in love with him, just as a train goes by not allowing him to hear it. His response is equivalent to "What did you just say?" her response is clearly this trope.
* Sango of ''Manga/InuYasha'' takes this a step further; after declaring that she would rather stay and die with Miroku than save herself, when it turns out that Miroku is not about to die after all, Sango's response to his gentle teasing about it is to go into complete denial: "Did I say something? What did I say?"
* ''MahouSenseiNegima'' with probably too many to list. The most obvious ones are Asuna's ForcefulKiss with Negi when he was [[KissingUnderTheInfluence under the influence]] of TheWorldTree, and an incident involving Akira and a kissing-obsessed golem [[ArtInitiatesLife created by Haruna]].
* ''MidoriNoHibi''. {{Tsundere}} girl Ayase finally admits her love for Seiji, but because she was so angry and tired of not being able to reveal it sooner, she tells him it was just a joke.
* At the end of the ''RanmaOneHalf'' manga, Ranma appears to completely forget his AnguishedDeclarationOfLove to Akane, though whether it's due to deliberate denial or SelectiveObliviousness isn't exactly clear.
* In the dub of ''Anime/YuGiOhGX'', after Jaden's monsters break out of the Maiden in Love's control:
-->'''Avian:''' What was I thinking?!? I didn't want to get married!
-->'''Sparkman:''' Oh, boy... Wait until Spark''woman'' hears about this...
-->'''Both:''' Guy pact! This didn't happen, okay?
* In ''LightNovel/{{Toradora}}'', Taiga accidentally knocks Ryuuji unconscious into the pool during her competition with Ami, over who Ryuji would hang out with all summer. She's the only one who notices what happens and tries to save him. The screen cuts to Ryuuji regaining consciousness, where we see the whole class huddled far from him, except for Taiga. She's hanging over Ryuuji, not letting anyone else near him, screaming [[AnguishedDeclarationOfLove "RYUUJI IS MINE!"]]. Later, when Ami teases her about the incident, she looks like she's gonna properly confess, but simply claims that Ryuuji's her dog and that it's natural to worry over your pet. Ryuuji smiles and Ami givers her an annoyed look.
[[/folder]]

[[folder:Comics]]
* ''{{Transmetropolitan}}'': Spider Jerusalem & Yelena Rossini get drunk one night. Next morning, Spider wakes up to find himself and her naked in the same bed. Spider contemplates it for a while afterwards and decides to go with the flow, but Yelena goes straight to the trope, and keeps up the charade until the end of series 2 when (in another bout of drunkenness) she loudly confesses to the affair (and to the fact that she wasn't really the niece of Spider's editor) in front of a sizable number of people. The relationship slowly builds again from there.
[[/folder]]

[[folder:Film]]
* ''WhenHarryMetSally'': After the title characters, previously platonic, have sex without thinking, they try to pretend it never happened the next morning. Realistically, it doesn't work, and the resulting frustration nearly kills their friendship.
* ''ThePhiladelphiaStory'' establishes this early on as [[RichBitch Tracy's]] default response to anything crack in her "ivory goddess" self-image. So naturally, when she [[DoctorJekyllAndMisterJackDaniels gets drunk on the eve of her wedding]] [[WhatDidIDoLastNight and goes for a late-night swim with Mike]]...
[[/folder]]

[[folder:Live Action TV]]
* In ''TheMightyBoosh'', Howard callously did this to Vince Noir after their near relationship upgrade. Howard brushed it off, claiming the kiss was a 'momentary lapse of judgement.' Vince was not amused. Neither were the shippers
* Tasha says this to Data in ''Series/StarTrekTheNextGeneration'' after an intoxication virus gets them to demonstrate how "fully functional" he is. Subverted in that Data clearly still holds that memory dear, even after Tasha dies.
** A line was cut from Tasha's MeaningfulFuneral as well. "Data, it did happen." It's clear to see where it was supposed to be in the script, as they kept Geordi's surprised reaction shot.
* ''Series/{{Farscape}}'', after Aeryn and Crichton, thinking they're both going to die in a shuttle with no life-support, [[DyingDeclarationOfLove start ripping off each other's clothes]]. After they're rescued, they both excuse it as the stress of near-death conditions, etc. etc.
* Giles of ''Series/BuffyTheVampireSlayer'' has twice done this: once with Joyce (de-inhibition spell) and once with Anya (amnesia spell convinced them they were engaged).
** It also happens, less supernaturally, with Cordelia and Wesley in "Graduation Day"-- after almost half a season's worth of flirting and romantic tension, the two kiss twice, passionately... and apparently ''terribly'', because they awkwardly and blatantly ignore it afterwards.
** Likewise when Xander and Willow kiss in "Homecoming".
-->'''Xander:''' (points at her) That didn't just happen!\\
'''Willow:''' No! (gestures nervously) I mean, it did, but it didn't!
* One episode of ''{{Hustle}}'' required Ash and Stacie to be photographed making out. After the photoshoot, they just stood around awkwardly, trying to be casual. Ash's nickname is [[GagPenis Three Socks]], after all. This one worked so well because there had never been any subtext between those two, and there hasn't been any since: it truly was just kinda awkward for everyone involved.
* This happens in ''TheNanny'' when Mr. Sheffield tells Fran that he loves her in a season-ending {{cliffhanger}} episode... then takes it back. The "taking it back" part is [[RunningGag dwelt upon ad nauseam]] for the next season or so.
* This happens in ''Series/{{Scrubs}}'' with J.D. and Carla. They were drunk at the time and Carla is married to J.D.'s best friend Turk. J.D. insists that it was just a "friend kiss," but Carla denies this was the case. See the kiss in question [[http://www.youtube.com/watch?v=7txCTIESTxg&feature=related here]] and the morning after [[http://www.youtube.com/watch?v=rsFfN2UHcS4&NR=1 here]].
* In ''{{Smallville}}'', Lois is forced to admit that she loves Clark while under duress and hooked up to a lie detector. She later claims to have unhooked herself from the machine and Clark [[SureLetsGoWithThat doesn't press the issue]]
** Also on ''Smallville'', when Lois returns from an extended trip and sees Clark for the "[[ResetButton first time]]" after their AlmostKiss at her cousin's wedding:
-->'''Clark''': Lois, you know, after the wedding things got a little crazy.
-->'''Lois''': Things got a little crazy before all hell broke loose, let's face it. ... Or we could not face it, and just forget that it ever almost happened.
* This actually ''begins'' Barney and Robin's RelationshipUpgrade in ''Series/HowIMetYourMother''. After an old boyfriend destroys Robin's self-esteem, Barney (displaying his [[JerkWithAHeartOfGold heart of gold]]) comforts her and gets her to laugh and shrug off the hurt. She takes him home and has sex with him... but the next morning, horrified by the idea that she's become [[HandsomeLech just like the bimbos he sleeps with and brags about]], she makes him swear that it never happened. She moves on, safe in the knowledge that they're JustFriends, and [[ObliviousToLove oblivious to the fact]] that [[WillTheyOrWontThey he's just fallen in love with her]].
** They seem to be awfully fond of this trope. [[spoiler: They dated earlier on, broke up, and have since had a few [[MomentKiller interrupted]] [[AlmostKiss moments]]. One evening, after a talk about [[SuspiciouslySpecificDenial how happy they are that they didn't get back together and met their respective partners instead]], they end up sleeping together. Horrified by what they've done, they decide it didn't happen and certainly [[ItDoesntMeanAnything didn't mean anything]]. Barney ends up admitting that it [[LoveEpiphany did mean something]], but Robin, who's been pining for him up until this point, [[UnrequitedLoveSwitcheroo stays in denial.]]]]
** And one last time when they share a drunken kiss a season later. [[spoiler:It's later revealed that Barney [[GenreSavvy engineered this one]] for his BatmanGambit.]]
* After Shannon and Boone have sex (in flashback) on ''Series/{{Lost}}'', Shannon declares that they'll just go back to the way things were before. This is somewhat complicated, considering the two are ''stepsiblings''.
* On ''BlackBooks'', Bernard thinks he and Fran might've slept together in the past, but he doesn't entirely remember. Suspiciously, Fran has informed that he's not ''allowed'' to remember.
* On ''DarkAngel'', Max and Logan have the following conversation after their first kiss:
-->'''Max:''' You know about what happened... I was real emotional with all that was going on.
-->'''Logan:''' I know.
-->'''Max:''' It's not...
-->'''Logan:''' Me, neither.
-->'''Max:''' I mean...
-->'''Logan:''' Exactly.
-->'''Max:''' So long as that's clear.
-->'''Logan:''' I'm glad we talked about it.
* Subverted on ''NorthernExposure'': It looks like O'Connel and Fleischman are going to get together on a trip out of town, but O'Connel, running on two days without sleep, falls asleep before they can do the deed. It looks like she's going to forget that the "almost did it" never happened, but she wakes up... and thinks they did it. Then [[spoiler: [[DoubleSubversion Double Subverted]] when they return and O'Connel says that she wants them to pretend it never happened.]]
* Mulder and Scully of ''Series/TheXFiles'' are this trope. They never specifically say "that didn't happen", but kisses, confessions, conversations, even an invitro attempt come and go and are never mentioned again. They are the couple that never resolves anything. So frustrating.
* Variations on the phrase "this never happened" are ArcWords on ''MadMen'' and sometimes fall into this trope. In season four, after Don sleeps with [[spoiler:his secretary Allison]] and then makes it clear he has no intentions of starting a relationship with her (adding insult to injury by [[spoiler:giving her her Christmas bonus the next morning in a manner that obviously makes her feel like a prostitute]]), she confronts him by telling him, "This ''actually happened''."
* ''{{Moonlighting}}'': After David and Maddie's first (non-dream) kiss, this exchange ensues...
-->'''Maddie:''' What was that?
-->'''Dave:''' Um...what was what?
-->'''Maddie:''' ''That, that''. Weren't you here? What we just did, what was that?
-->'''Dave:''' I dunno. I didn't do it. You tell me, what was that?
-->'''Maddie:''' What do you mean, 'You tell me'? It wasn't me, it was you.
-->'''Dave:''' I didn't do it, you did it.
-->'''Maddie:''' I did ''not'' do it.
-->'''Dave:''' Well ''I'' did not do it.
-->'''Maddie:''' Well...if you did not do it, and I did not do it, I guess--
-->'''Both:''' It didn't happen.
* ''MaryTylerMooreShow'' has both Mary and her boss Lou become completely squicked out after kissing, leading to this.
* ''Series/{{Monk}}'': In "Mr. Monk and the Actor," the main plot is about a TagAlongActor named David Ruskin (Creator/StanleyTucci), who will be playing Monk in an in-universe TV film adaptation of the episode "Mr. Monk and the Astronaut." When they have spare time, Captain Stottlemeyer and Lieutenant Disher stop by the set to sit in on the rehearsal. To their embarrassment, the events of the episode are shown ''way'' differently from the way they actually happened. It doesn't help that among other things, the producers changed Randy's gender, and created a romantic subplot, resulting in:
-->'''Actor playing Captain Stottlemeyer:''' ''[talking on prop cell phone and looking off his copy of the script]'' Uh look, I know he's a bit eccentric, but Adrian Monk is the best damn investigator I've ever had, so you tell the mayor if he goes, I go. ''[pauses]'' That's right. ''[pretends to hang up]'' Lieutenant Disher! Lieutenant Disher, you got a minute? ''["Randy", who is played by a woman(!), comes in the "front door". We are shown a ReactionShot of the real Randy and Stottlemeyer]''
-->'''Actress playing Randy Disher:''' ''[enters]'' Yes, Captain.
-->'''Actor playing Captain Stottlemeyer:''' Uh, what the hell do I say?
-->'''Stagehand:''' ''[from offscreen]'' The victim.
-->'''Actor playing Captain Stottlemeyer:''' The vic, I got it. ''[reads off his script]'' The victim, the victim just received a check for $50,000. Pretty weird time to kill yourself. What do you think?
-->'''Actress playing Randy Disher:''' I'll tell you what I think. I think the department doesn't appreciate you enough.
-->''[gets closer to "Stottlemeyer"]''
-->'''Actor playing Captain Stottlemeyer:''' Randy, what are you doing?
-->'''Actress playing Randy Disher:''' I'm doing what you taught me to do, Captain: following my instincts.
-->''[They lean in and kiss. The real Stottlemeyer and Disher are shocked]''
-->'''The real Captain Leland Stottlemeyer:''' That ''never happened''.
-->'''The real Lt. Randall Disher:''' Not even once.
-->'''Director:''' SHHH!
-->''[The actress playing Natalie enters]''
-->'''Actress playing Natalie Teeger:''' Oh! ''[clears her throat]'' Am I interrupting something?
-->'''Actress playing Randy Disher:''' I was just, uh, looking for evidence.
-->'''Actress playing Natalie Teeger:''' Uh-huh. In his mouth? ''[calls out the door]'' Mr. Monk? We're in here.
[[/folder]]

[[folder:Music]]
* The GinBlossoms did an entire song about this. It's titled "Whitewash" and can be found on the album "Congratulations, I'm Sorry".
[[/folder]]

[[folder:Video Games]]
* ''VideoGame/PrinceOfPersiaTheSandsOfTime'' ends with the Prince trying to kiss Farah - but since he rewound time, she doesn't remember how they worked together and warmed up to each other, so she's indignant and offended. Immediately he hits the button on the Dagger of Time, rewinds to before the kiss, and gives the dagger to her - so no, that didn't happen.
* ''VideoGame/DragonAgeOrigins'' has the potential for a female PC to end up in a foursome with two members of her party plus another, minor quest character. Should you succeed in [[IncrediblyLamePun pulling it off]], the following cut scenes has the female participants asking to "never speak of this again".
[[/folder]]

[[folder:Webcomics]]
* Happens in ''Webcomic/ErrantStory'', after Sarine [[http://www.errantstory.com/2005-02-11/325 pounced on Jon]] (for reasons too complicated to explain here). And unfortunately for Jon, when a [[ReallySevenHundredYearsOld 3000-years old]] magic-wielding Elf decides that something didn't happen, [[http://www.errantstory.com/2005-02-28/332 you won't be in any position to disagree.]]
** Subverted later, though, because Jon remembers just enough to be able to tell that Sarine erased his memory (but he doesn't exactly know why), pressing her to admit that they've "just" done it. Of course, that's more a subversion of LaserGuidedAmnesia than this trope, but still...
* In ''Webcomic/TheOrderOfTheStick'', Haley starts planning denial before the actual kiss. [[http://www.giantitp.com/comics/oots0314.html]]
** Vaarsuvius sort of pulled this (and revenge, lots of revenge) after Belkar kissed him/her in a drunken stupor during New Years. It helped that Belkar had no memory of 'The Event.'
* [[http://goodshipchronicles.com/comic.php?comicID=12 This comic]] shows that at some point, the denial stops being believable.
* In ''Webcomic/{{Shortpacked}}'', Mike sleeps with Amber and [[StraightGay Ethan]] on the same night, in order to drive a wedge between them. Amber's reaction is this trope, Ethan's is quietly asking if he wants to go again.
* ''Webcomic/{{Homestuck}}'': We don't know [[NoodleIncident what exactly happened]] between [[color:gray:Karkat]] and [[color:#008282:Terezi]], and he isn't about to tell us.
--> [[color:#008282:[=GC: 1 GOT 4 CLOS3R LOOK=]]]
--> [[color:#008282:[=GC: R3M3MB3R >:]=]]]
--> [[color:gray:CG: NO]]
--> [[color:#008282:[=GC: PFFF YOU 4R3 PL4Y1NG SO DUMB, YOU KNOW 3X4CTLY WH4T 1 4M T4LK1NG 4BOUT =]]]
--> [[color:#008282:[=GC: PL34S3 K4RK4T, DO NOT PR3T3ND TH4T YOU FORGOT 4BOUT OUR L1TTL3 MOM3NT =]]]
[[/folder]]

[[folder:Western Animation]]
* Happened in ''HeyArnold TheMovie'': Helga [[TheReveal revealed]] to Arnold that she loved him all along and proceeded to kiss him. In the end, they nervously decided that it was because of the moment and nothing serious had happened.
* On ''WesternAnimation/DannyPhantom'', when Tucker and Sam say this after their AccidentalKiss, it's believable:
-->'''Sam''': Uh, that never happened.
-->'''Tucker''': You got that right!
** When Danny and Sam try this after their first FakeOutMakeOut, not so much:
--->'''Sam''': You didn't think it was a real kiss... ''did you''?
--->'''Danny''': NO! Why... did you?
*** Danny's expression before he says his line is priceless.
* Almost a constant in ''WesternAnimation/AvatarTheLastAirbender'', where the status quo is restored instantly after any change between [[spoiler: Aang and Katara]]. This is most notable after [[spoiler: he kisses her during the 'Day of Black Sun']], only for the event never to be mentioned, and interaction never changing, for a long period of time. The most jarring instance of this trope, however, happens between 'The Ember Island Players' and the show's finale, where [[spoiler: Aang finally confronts Katara with his feelings and is seemingly rejected (and doesn't take it too well)]], only to find [[spoiler:him behaving with her in an extremely normal way]] the following episode, and jumping straight to a SealedWithAKiss the one after.
* In ''WesternAnimation/FamilyGuy'', Chris claimed that Meg is going crazy like [[NoodleIncident when she killed her other sister]]. Lois reminds him that it was AllJustADream
--> '''Chris:''' But it all seemed so real...
--> '''Peter & Lois''': [[SuspiciouslySpecificDenial IT WAS A DREAM!!!]]
[[/folder]]

[[folder:Real Life]]
* Common, particularly among closeted gays, adulterers, and ex-lovers who've broken up but "somehow" fall back into bed with each other. Occasionally the participants agree for things not to happen on a regular basis.
[[/folder]]

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