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[[quoteright:350:[[WesternAnimation/MyLittlePonyFriendshipIsMagic http://static.tvtropes.org/pmwiki/pub/images/dustykat_3850.jpg]]]]

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The [[DistaffCounterpart Spear Counterpart]] to the EstrogenBrigade, the Testosterone Brigade is an enclave of male fans within a traditionally female-dominated (or at least gender-neutral) {{fandom}}. While they dislike the FemaleGaze or the MrFanservice, it's very likely that they were pulled into the series in the first place because of a female character. Depending on the series, they may view it as a GuiltyPleasure due to the amount of female fans. Occasionally, as with an EstrogenBrigade, [[FanDumb both sides will butt heads over largely superficial reasons]], with buckets of opposite-sex awkwardness, which can get defensive. It should also be noted that not all male fans within such a fandom are necessarily of the Testosterone Brigade.

A Testosterone Brigade is easily attracted by hints of [[HoYay Les Yay]] or by {{fanservice}} from main characters. See also MultipleDemographicAppeal, GuiltyPleasure, BestKnownForTheFanservice. When the creators of a work acknowledge this demographic and make a "girly" show that's actually aimed at men, then you've got a JiggleShow or (in the case of kids' shows) the trope WhatDoYouMeanItsNotForLittleGirls.

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!!Examples:

[[foldercontrol]]

[[folder: Anime and Manga ]]

* Most male fans of ''Manga/MaidSama'' like it because of Misaki Ayuzawa, the female lead, and her dynamics with Takumi Usui, the male lead.
* ''Manga/FruitsBasket'' has a ton of male fans, but mostly because of the story/characters, though they certainly would've enjoyed some more eye candy.
* ''Anime/SailorMoon''. While it is primarily a shojo anime, it actually has quite a bit of a male following as well, with all the Sailor Senshi being really hot, kickass {{action girl}}s. (A story about a young {{Moviebob}}, while working as a video store clerk, explaining this to a customer is recounted [[http://www.escapistmagazine.com/articles/view/columns/moviebob/9931-Moviebobs-Re-Tales.2 here]].) There are Testosterone Brigades for approximately all ten of the female leads.
* ''Manga/ShirokumaCafe'' is a josei, but it has its loyal male fans.
* Part of ''Manga/WatashiNiXXShinasai'''s appeal is that Yukina is a really hot, unusually busty, smart and independent girl who likes to take the lead. Guys really dig that.
* While the YaoiFangirl is a common stereotype of ''AxisPowersHetalia'' fandom, there ''are'' male fans who are attracted to either the history, characterizations or the female Nations.
* ''OuranHighSchoolHostClub'':
** Though the article says it is rare, it has a substantial male following for two main reasons -- [[RuleOfFunny it's very funny]], and [[{{Bifauxnen}} Haruhi]] is [[{{Moe}} cute]].
** There's also an in-show EstrogenBrigade for each and every male character, as well as an IRL one.
* ''RevolutionaryGirlUtena'' is nominally intended to be a Shoujo Series, but has many male fans as well, due its complex plot (It is oftenly compared with ''Anime/NeonGenesisEvangelion'' for a reason, after all) and also the LesYay subtext.
* Perhaps not so much in the United States, but in Japan and Latin America ''Manga/CardCaptorSakura'' was surprisingly popular among male viewers, being considered the most successful MagicalGirl series since ''Anime/SailorMoon''. [[http://www.youtube.com/watch?v=RF40G7x3J-w There was even a fan-made live action opening made in Japan]] (Please notice how said opening was played entirely by ''men''.)
* Most of the Creator/{{CLAMP}} fandom. It helps that CLAMP is basically one EstrogenBrigade themselves.
* Speaking of CLAMP, ''Manga/{{X1999}}'' is also worth mentioning: While technically speaking is a [[ShoujoDemographic Shoujo]] series, the dark and violent nature of the plot could made it to be easily mistaken by {{Seinen}}. Also, the many religious/ apocalyptic elements of the story made it popular among viewers who are into stuff like ''Anime/NeonGenesisEvangelion''.
* Similarly, other dark [[ShoujoDemographic Shoujo]] and {{Josei}} works like ''Manga/VampirePrincessMiyu'' or ''Manga/PetShopOfHorrors'' are well liked by male anime fans who usually mistook them with {{Seinen}}.
* And in the case of the light-hearted {{Josei}} ''Manga/UsagiDrop'', the anime adaptation is well liked among male viewers simply because they find the story to be incredibly adorable and heartwarming.

[[/folder]]

[[folder: Film ]]

* The ''BringItOn'' movies. For the women that they were aimed at, they're about cheerleading as SeriousBusiness. For men, they're about seeing ElizaDushku, KirstenDunst, [[BeCool Christina Milian]], HaydenPanettiere, [[PrettyLittleLiars Ashley Benson]], and a whole bunch of other good-looking young women in [[AllGuysWantCheerleaders cheerleading uniforms]]. Amusingly, one of the TV spots for the original film even intentionally invoked this.
* ''Film/MeanGirls''. While written by [[Creator/TinaFey a woman]] and marketed heavily to teen girls, it was released at the height of LindsayLohan's [[HollywoodHypeMachine "it girl"]] popularity, and features Lohan and a number of other young women (specifically, [[SheIsAllGrownUp former]] ''Series/PartyOfFive'' star LaceyChabert and then-unknowns Creator/RachelMcAdams and Creator/AmandaSeyfried) in provocative dress throughout. It's no surprise that a lot of guys watch it for the hot high school chicks. The [[WhatCouldHaveBeen original version]] of the film (the script for which can be read [[http://www.dailyscript.com/scripts/mean_girls.pdf here]]) was more explicitly targeted at both men and women. As originally written, ''Mean Girls'' was a hard-R sex comedy that {{homage}}d films like ''Film/{{Porkys}}'' and ''Film/AmericanPie'', filled with innuendos, drug references, and topless scenes from Regina and Karen; creator Creator/TinaFey said she originally envisioned it as having "wall-to-wall titties." It was {{Bowdlerise}}d after Lohan was cast as the lead (she was [[ContractualPurity still considered family-friendly then]]), and traces of this still show up in the final film.
* The film ''Film/MorningGlory'' has a large male following, even though it's a RomanticComedy about a woman (played by Creator/RachelMcAdams of ''Film/MeanGirls'' fame) who tries to find success in New York as a morning talk show producer.
* This is basically the point of the article [[http://www.filmjunk.com/2009/02/06/top-10-chick-flicks-that-men-secretly-love/ Top 10 Chick Flicks That Men Secretly Love]].
* ''Film/TheHungerGames'', despite (or perhaps [[HotAmazon because of]]) it being a particularly girl-powered film with a very female slant, gets quite a lot of this. Part of it, of course, has to do with the action and [[DeadlyGame the premise]], but the pre-Games scenes heavily feature Creator/JenniferLawrence glammed up and made to look drop-dead gorgeous, while ''Catching Fire'' has her in a form-fitting wetsuit for the actual Games as well. ''Catching Fire'' also adds Creator/JenaMalone, most notably her [[EstablishingCharacterMoment elevator scene]].
* It's practically a joke on the internet that any film that Creator/ChloeMoretz stars in will attract some creepy examples of this. Even if it's a [[Film/{{Hugo}} family adventure film]]. Or a [[Film/DarkShadows soap opera adaptation]].

[[/folder]]

[[folder: Live Action TV ]]

* ''Series/AmericasNextTopModel'', as well as any of the other ''Top Model'' shows, have enough FetishFuel and {{Fanservice}} to attract male viewers.
* ''ProjectRunway'' to a much lesser degree, but it still has hot girls and sexy moments.
* ''Series/TheLWord'', as was inevitable for a show about a bunch of [[LipstickLesbian very good-looking]] [[GirlOnGirlIsHot lesbians]]. It pandered generously to straight males through extensive sex scenes, making one of the girls bisexual (which ensured ''at least'' some scenes would include a straight guy), featuring mainly straight guys in the supporting cast, and reducing gay guys to extras. Series creator Ilene Chaiken publicly claimed that the show would never have been made if it hadn't pandered to the Testosterone Brigade -- and unfortunately, she's probably right.
* ''Series/SexAndTheCity''. It's a show about [[MsFanservice four sexy]] [[ChristmasCake older women]] who like to [[EverybodyHasLotsOfSex have sex]] and talk about it -- and this being {{HBO}}, they don't cut away from the nudity. (Out of the four main cast, Creator/SarahJessicaParker was the only one who had a no-nudity clause and didn't have to bare her naughty bits for the show -- and perhaps not coincidentally, she's also the one who is most frequently called [[HollywoodHomely "ugly"]] in lads' mags and gossip blogs.) While its male fanbase is often stereotyped as being [[FagHag composed primarily of]] CampGay men who watch it for the fashion, during its prime it also had a very large contingent of straight male fans, as it featured a ton of female skin and enough of the male perspective (at times) to occupy straight men's interest.
* The same could be said of ''Series/TrueBlood'' and other female-targeted {{HBO}} shows, for much the same reason (plus this one doesn't exactly skimp on the gore and violence). Jessica (part-time MagicalGirlfriend, full-time CuteMonsterGirl) seems to have been created specifically so straight guys would have a character to gush over.
* ''Series/DesperateHousewives''. Its description on this wiki even describes it as "not a porn mag, but a US TV drama." At the height of its popularity, Creator/{{ABC}} even ran an ad with a guy admitting he watched it… and (unconvincingly) claiming that it was [[IReadItForTheArticles for the story]]. Riiight.
* Creator/VH1's ''Single Ladies'', for many of the same reasons as ''Series/SexAndTheCity''.
* A very, ''very'' frequent occurrence with [[TeenDrama teen-]] and [[KidCom tween-oriented]] shows, especially American and Australian ones. (And if any British tropers feel the UK is an exception, one word: ''Series/{{Hollyoaks}}''.) The lead actresses are often meant to be viewed by such shows' young female fans as the type of people that they [[WishFulfillment wish they were]]... which includes looking gorgeous. Not surprisingly, appearances in fashion magazines and (for shows that skew a bit older) [[PublicExposure men's magazines]] are frequent for the stars of these shows, while those under the age of 18 may find themselves subject to some [[TheJailBaitWait fairly creepy gushing]].
* ''Series/PrettyLittleLiars'', being aimed at girls, has an amazingly high amount of good-looking guys in the cast. It also has an amazingly high amount of good-looking ''girls'' in the cast (Creator/TroianBellisario, Ashley Benson, LucyHale, Shay Mitchell, Janel Parrish, Sasha Pieterse, Tammin Sursok...), a trait shared with most of its fellow Warner/Alloy series like ''Literature/GossipGirl'' (which featured Creator/BlakeLively, Leighton Meester, and a young TaylorMomsen) and ''Series/TheLyingGame''.
* ''Series/{{Victorious}}'' has a cast made up of some of the hottest young actresses on the planet. It's still aimed mostly at fellow teenage girls, but LizGillies, Music/VictoriaJustice, Creator/DaniellaMonet, and Music/ArianaGrande attract a huge amount of interest from guys (and in the latter's case, her music career is only making it grow faster). Precursor show ''Series/{{iCarly}}'' also developed one of these once Music/MirandaCosgrove and Creator/JennetteMcCurdy [[SheIsAllGrownUp grew up]] in the last few seasons.
** The tradition of the above two continued in the short-lived {{crossover}} {{spinoff}} ''Series/SamAndCat''.
* The Creator/DisneyChannel, being a veritable TeenIdol machine that employs a lot of attractive young people (see the point above about teen shows), often winds up with this no matter how [[TastesLikeDiabetes sickeningly sweet]] and kid-friendly they make their shows. Some (of-age) Disney stars, past and present, that attract this include Music/MileyCyrus of ''Series/HannahMontana'', Music/SelenaGomez of ''Series/WizardsOfWaverlyPlace'', Creator/BridgitMendler of ''Series/GoodLuckCharlie'', Creator/DebbyRyan of ''Series/{{Jessie}}'', Laura Marano of ''Series/AustinAndAlly'', and Dove Cameron of ''Series/LivAndMaddie''.
** Disney XD shows, while actually targeted towards boys, also apply, such as Caitlyn Taylor Love from ''Series/ImInTheBand'' (which carried over to another Disney XD show, ''WesternAnimation/UltimateSpiderman'', where she portrays Ava Ayala/White Tiger), Olivia Holt on ''Series/KickinIt'' (which carried over to Disney Channel's ''Series/IDidntDoIt''), and Kelli Berglund from ''Series/LabRats''.
* The producers of ''Series/{{Charmed}}'' tried to invoke this around the fifth season and so made sure the actresses' clothing was as sexy as possible. They also created plenty of episode plots where the sisters would be transformed into various magical creatures that required a different skimpy outfit. Alyssa Milano got the worst of it; a common joke was that her belly button deserved its own billing in the opening credits. (In fairness, a series with Shannen Doherty, Rose [=McGowan=], Holly Marie Combs, and Alyssa Milano was always going to have this.)
* For more than a few male viewers, HaydenPanettiere is the primary/only reason to watch ''Series/{{Nashville}}''.
* While now it's reached DeaderThanDisco status, back in TheNineties ''Series/AllyMcBeal'' was also popular among men, due to the attractive female lead actresses (which had Creator/LucyLiu among them). This is even Lampshaded by the ''WesternAnimation/{{Futurama}}'' episode "When Aliens Attack," where all Omicronians (especially Lrrr, the Emperor of Omicron Persei 8) love ''Single Female Lawyer'' which is a direct parody of the series.

[[/folder]]

[[folder: Magazines ]]

* Female fashion magazines and general female magazines feature enough sexily dressed women (especially in the ads) and attractive female celebrities to attract straight men who usually won't admit to flipping through them to ogle all the hot women in them.
* ''Allure'' has its own yearly "Nude" issue, that has featured Kaley Cuoco, Bridget Moynahan, and AshleyTisdale to name a few, that feature tasteful nude pictures of females. This alone is justification for a straight man to flip through it.

[[/folder]]

[[folder: Music ]]

* This has been the rule for most female pop/R&B {{idol singer}}s and {{girl group}}s within the last 30 years. The girls come for the music, the boys [[StealthPun come]] for the ladies singing it. Oftentimes, female musicians go for HotterAndSexier images (or have it [[MusicIsPolitics pushed onto them]]) specifically to invoke this.
* Music/KateBush has a ''very'' large Testosterone Brigade among her fanbase.
* Female-fronted symphonic metal bands such as Music/{{Nightwish}}, Music/{{Epica}} and Music/AfterForever. While metal music as a whole already has a very large male following (and an EstrogenBrigade), a good number of these bands' fans are listening and going to concerts for a bit more than just the music.
* Music/TheWiggles are one of the very few children's music groups to sometimes include attractive female dancers in some of their videos, thus catering a bit to the fathers out there stuck watching the videos. Dads tend to be fans for that.

[[/folder]]

[[folder: Professional Wrestling ]]

* Female wrestlers in general are a case of attempts to exploit this trope working to the detriment of the medium. In many cases, pro wrestling companies, recognizing that many guys were watching the women's matches for the sexy catfights, have dropped all pretense of their women's divisions being about athletic competition in order to use them to supply as much [[{{Fanservice}} cheesecake]] as possible. This, however, turns off many fans who had been watching because they were legitimately interested in the matches. It's telling that the most celebrated female wrestlers, past and present, among the IWC are those who were genuine {{Action Girl}}s rather than just models hired to look the part.

[[/folder]]

[[folder: Sports ]]

* Race car driver Danica Patrick, who has parlayed her Testosterone Brigade into both a {{NASCAR}} career and modeling work. She's a damn good racer, making the pole position for the 2013 Daytona 500, leading laps and finishing eighth (highest finish by a female in a Sprint Cup race so far) there, as well as a good 12th place finish at Martinsville, but most people seem to best know her for her [=GoDaddy=] ads.
* The strange case of high school pole vaulter [[http://www.washingtonpost.com/wp-dyn/content/article/2007/05/28/AR2007052801370.html Alison Stokke]].
* The [[UsefulNotes/TheNetherlands Dutch]] women's field hockey team at the 2012 {{London|Town}} {{Olympic|Games}}s have [[http://sports.yahoo.com/blogs/olympics-fourth-place-medal/dutch-field-hockey-popular-reasons-beyond-field-hockey-232321640--oly.html developed one of these]].

[[/folder]]

[[folder: Stores ]]

* This was the genius of the lingerie chain Victoria's Secret (and [[FollowTheLeader its many imitators]]). Instead of only selling their products through brick-and-mortar shops, they did it through a catalogue, allowing men to shop for lingerie for the wives without the embarrassment of being seen doing so at a store. Even after the company got bought out by The Limited and focused more on selling directly to women, their catalogues were still very popular with men. To this day, Victoria's Secret stores have scads of pictures of half-naked women in the windows to get men into the store, they sponsor {{burlesque}} fashion shows that are aimed as much at men as women, and their models (known as "Angels") are regular features of men's magazines.

[[/folder]]

[[folder: Web Animation ]]

* ''WebAnimation/BeeAndPuppycat'':A cartoon heavily influenced by [[ShoujoDemographic Shoujo]] anime, which only needed two short episodes to become one of the most popular animations from Cartoon Hangover, along with ''WebAnimation/BravestWarriors'', which seems to be well liked by male viewers who enjoy stuff like ''WesternAnimation/AdventureTime''. Considering that it was created by [[http://adventuretime.wikia.com/wiki/Natasha_Allegri an artist from that series]] this isnīt very surprising.

[[/folder]]

[[folder: Western Animation ]]

* When a show is packed with as much FanService as ''WesternAnimation/TotallySpies'', it's bound to pick up a lot of male fans along the way.
* ''WesternAnimation/KimPossible'', as evidenced by the kind of fanart showing up on DeviantArt and the abundance of {{Dark Fic}}s.
* What male fans exist of the ''[[Franchise/DisneyFairies Disney's Tinkerbell]]'' movies tend to be a Testosterone Brigade, as there is a surprising amount of {{fanservice}} in the films.
* The Franchise/{{Disney Princess}}es in general, especially those from [[TheRenaissanceAgeOfAnimation the Disney Renaissance]]. It's been joked that they helped usher an entire generation of adolescent boys into puberty in TheNineties.
** This is invoked in the first ''AmericanPie'' with Jim gushing over how hot Ariel is (a sentiment Norm Peterson shared years before in an episode of ''Series/{{Cheers}}'').
** Also invoked in an episode of ''TheBigBangTheory'' when the girls get a Disney Princess makeover at Disneyland. When Penny walks into Leonard's apartment he immediately drops his pants after seeing her dressed as Aurora. Howard does pretty much the same thing. Poor Amy fails to get Sheldon's attention.
** One Disney Princess in particular worth mentioning is Elsa from ''Disney/{{Frozen}}'', who has become probably the most famous animated sex symbol since Jessica Rabbit due to her long blonde hair, clingy outfit, and SexyWalk. Yes, there are ''definitely'' a lot of Elsa fanboys on the internet.
* The famous "Brony" fanbase of ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. Also a rare example that ''doesn't'' use {{Fanservice}}. (Not for [[FurryFandom most people]] anyway.) Though Female Cosplay and Gijinka (personified fanart of not human characters) of the characters invokes different reactions.
* ''WesternAnimation/{{Jem}}'' had and has tons of male fans. Part of it is a LGBTFanbase, but many boys watched it for the girls.
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