-> ''"As for [[ThoseTwoBadGuys Mr Pin and Mr Tulip]], all that need be known about them at this point is that they are the kind of people who call you 'friend'. People like that aren't friendly."''
-->-- ''Discworld/TheTruth''

No matter how informal people are (or say they are), there are some forms of address that are simply inappropriate between two people if they haven't developed a personal relationship that merits their use: pet names (like "Snookums" or "Honeybunch") and terms of endearment ("my dear", "darling", "honey", and the like). Now, add in [[StalkerWithACrush stalkers]], [[NoMrBondIExpectYouToDine obsessive villains]], or powerful [[BaddieFlattery enemies]] and an otherwise inappropriate pet name becomes downright ''creepy''. Another term along these lines that more indicates frustration than any additional creep factor is "buddy," which when used between strangers often indicates that a fight is about to break out soon.

It implies a non-existent closeness, or that the addressed somehow belongs to the addresser. Even if the one using these endearments doesn't mean the target harm, there's an undercurrent of wrongness in the way the addresser thinks and acts that makes them seem mentally unstable and dangerous. (Unless it's just an act designed to [[IShallTauntYou irritate]] or [[TrashTalk distract]] the enemy and get him off his game.)

Usually, the nicer the pet name is, the worse the fate in store is. A form of CasualDangerDialog, and a menacing variation of FlirtingUnderFire. Generally a "milder" form of IHaveYouNowMyPretty. Casual or informal forms of someone's name (like Tom for Thomas) don't count as this. Contrast with HeyYou, where the use of inappropriate forms is meant as an insult. See also WithDueRespect, where using formal terms of respect implies the opposite. May be rebuffed with "TheyCallMeMisterTibbs."

----
!!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* ''RanmaOneHalf'':
** Kodachi Kuno is (one of) Ranma's obsessive StalkerWithACrush even though Ranma can't stand her, and she refers to him as either Ranma-sama, Sweetums, or Darling.
** While Tatewaki refers to girl-form Ranma as "pig-tailed girl", "my love", "my Venus", and Akane as "my dear Akane" and the like.
** His other stalker (and fiance), Shampoo, calls him "Airen" (husband).
* ''LightNovel/FullMetalPanic'':
** [[StalkerWithACrush Gauron]] calls Sousuke "[[HoYay Honey]]". It's very, ''very'' wrong. The weirdest part is that it's hard to tell if he sincerely means it, or just doing it to [[MindGameShip annoy Sousuke]]. Or both. He's also partial to "my precious boy", "Darling", and "Kashim". It's [[FoeYay HEAVILY implied]] that Gauron genuinely loves Sousuke in some twisted way.
** In the novels he also calls Kaname "Kana-chan". Something only her best friend Kyoko calls her.
* Johan from ''Anime/{{Monster}}'' at one point described Tenma as "my dear/favorite Doctor Tenma".
* ''TokyoMewMew'': Kisshu, Ichigo's stalker and enemy, refers to her with such names like "honey", "my toy", and "kitty cat".
* From ''Manga/{{Naruto}}'':
** Orochimaru adds [[JapaneseHonorifics -kun]] to the end of the name of almost any young male character he comes into contact with (Itachi-kun, Naruto-kun, Sasuke-kun, etc.). Kind of creepy if you think about it. He refers to Sasuke as "My Sasuke", and Naruto and Sasuke as "cute" and "beautiful" respectively.
** The FillerVillain Fuka refers to Naruto as "boy" (in the japanese version) and cutie and sweetie (in the english version).
** Kabuto also refers to Naruto and Sasuke as Naruto-kun and Sasuke-kun as well.
* ''Manga/YuGiOh'': In both [[SurprisinglyGoodEnglish the original]] and the English translations, Pegasus generally adds boy to the end of people names, such as "Yugi-boy" and "Kaiba-boy".
** In the dub Yami Marik constantly throughout their duel, called Mai "My dear" as a pun on her name.
* The perverted villain Nnoitra Jiruga in ''Manga/{{Bleach}}'' gave Orihime the nickname "pet-sama" ("Lady pet") or "my pet".
** The arrancar Loly calls Orihime "Orihime-chan" (which can be translated to "Orihime baby", "little Orihime" or "dear Orihime")
** And in the Bount filler arc, the AxCrazy DarkActionGirl Yoshi called her opponent Rukia "cute".
** Gin calls Rukia "Rukia-chan" while he plays mind games with her.
** FauxAffablyEvil Tsukishima calls nearly everyone by their first name. In a series where villains either go with FullNameBasis or LastNameBasis, this is especially notable.
* ''{{Durarara}}'': Izaya typically calls his rival/enemy Shizuo "Shizu-chan" and Shizuo in turn calls Izaya "Izaya-kun". In this case it's not meant to be affectionate.
* ''ZombieLoan'': [[MadScientist Shiba]] is attracted to Michiru because of her "abnormality" and often calls her "cute."
* ''RosarioPlusVampire'': Hitomi constantly rants about how "beautiful" Moka is, while trying to kill her or turn her to stone.
* ''Anime/DragonBallZ'': [[TheBrute Recoome]] of the Ginyu Force adds 'chan' to Vegeta's name while beating him half to death.
** Cell at one point calls Android 18 "my little peach." It's pretty disturbing given that he's a giant bug, especially when [[spoiler:he finally absorbs her after doing the same to her twin brother. He enjoys absorbing 18 WAY too much.]]
* ''{{CLOVER}}'': [[SpellMyNameWithAnS Bors]] tends to call the protagonist "Little Prince" or some variation.
* [[GregoryHorrorShow Gregory]] calls the First Guest "my friend," and the (female) Second Guest "my dear." It makes both endings creepier.
* ''VisualNovel/TogainuNoChi'': Gunji has nicknames for practically everyone; Ji-ji (old man) for Kiriwar, Papa for Arbitro, and Shikiti for Shiki. However, the best example of this trope is when he starts calling Akira neko-chan (kitty or kitten).
* ''Manga/DeathNote'': After just meeting Light, [[{{Yandere}} Misa]] starts calling him cutesy nicknames like "Light-darling" or "Raito-Naito."
** As with the ''Naruto'' example above we have L (a twenty-something man) always calling Light (a teenage boy) "Light[[JapaneseHonorifics -kun]]." A teenage boy that he has [[spoiler: [[ChainedHeat joined at the wrist]]]] [[FoeYay by the way.]]
* In ''[[Manga/PlusAnima +Anima]]'' Fly calls Cooro "his angel". As if his [[NoYay obsession]] with the boy and BigBrotherIsWatching behaviour wasn't creepy enough...
* ''Manga/BlueExorcist'' has this in the first meeting between Rin and [[LukeIAmYourFather Satan]]. The latter calls the former his "darling boy" and says Rin could just call him "daddy." This is 1) while possessing Rin's adoptive father and 2) he attempts to drag him to the demon realm.
* ''Manga/KatekyoHitmanReborn'': Byakuran and Mukuro refer to Tsuna as "Tsunayoshi-kun". And Julie Katou finds Chrome to be "so damn cute".
* Grell of ''Manga/BlackButler'' often calls Sebastian "darling" or "Sebas-chan".
* Tyki of ''DGrayMan'' generally refers to Allen as "boy". Allen himself is on first-name basis with the Noah, strangely enough, but Road calling him just "Allen" is considerably creepier (the others constantly use his full name, "Allen Walker", even to his face).
* In ''Manga/BlackCat'' [[StalkerWithACrush Creed]] refers to Train as "my precious Train" and "my Heartnet".
* [[StalkerWithACrush Osanai]] (in the English dub) refers to ''{{Paprika}}'' as "my dear".
* In ''ZatchBell'' episode 1 Eido refers to Suzy as "cutie".
* In ''GundamSeed'', Dearka Elsman has many nice names for Miriallia during his time as a prisoner on the Archangel.
* In ''AquarionEVOL'', Kagura won't ever stop yammering about his 'smelly wench'[[note]]'kuso onna' in original Japanese, a more to-the-value translation would be something along the line of 'ma bitches'[[/note]] Mikono. [[spoiler: This is due to {{reincarnation}} and Kagura's past life as a magical flying dog. Which simply adds to the creepiness.]]
* In ''Manga/YakitateJapan'', the AmbiguouslyGay rival baker Mokoyama calls Ken Matsuhiro "Ken-chan" to wind him up.
* In the English dub of ''Anime/HellsingUltimate'', Integra's EvilUncle Richard calls her his "lovely little niece," and a "budding little fraulein" while hunting her down in order to take the Hellsing family headship, granted to her by her dying father just hours before.
[[/folder]]

[[folder:Comics]]
* Franchise/{{Batman}}: As mentioned below, SelfDemonstrating/TheJoker's many nicknames for Batman. To name a few there is "Batsy", "Honey Pie", "My Detective", "Bats", "My Dear Batman", "Darling", "Honeycakes", and "My Dear Dark Knight".
** Though in the Joker's case, it's FoeYay.
*** It usually [[DependingOnTheAuthor depends on the author]] whether this is an expression of FoeYay, if the Joker is just using it [[HeyYou to irritate Batman]], or if this is another example of just how obsessed he is with the Bat.
* Granny Goodness, the most twisted and creepifying of JackKirby's ComicBook/NewGods, calls everyone she's torturing and brainwashing "my precious", "poppet", and similarly maternal terms.
** This trope truly comes into play for her when she is addressing those who have escaped her, such as Mr Miracle and Big Barda.
* While being a heroine and thus, not quite as creepy as the others listed, the FemmeFatale Looker of the [[BatmanAndTheOutsiders Outsiders]] calls ''everyone'' "Darling", whether friend or foe. Batman once took exception to this...
--> '''Batman:''' Thank you, Looker... but drop the "Darling".
--> '''Looker:''' (smirking) Very well... ''Dearest''.
* Aldo [[SignificantAnagram Kerast]] in ''MaryWorth'' uses weird terms like this when stalking Mary.
* [[spoiler: Gideon Graves']] usage of "buddy" and "amigo" towards ScottPilgrim.
* Katchoo of ''StrangersInParadise'' forbids her on-again, off-again lover David to call her "Baby," because it's a reminder of her hated past as a call girl known to clients as "Baby June." She assures him that "Honey's okay." At the conclusion of the series, when she and [[spoiler: Francine]] finally get together for good, she says, "Then I love you...and you can call me Baby."
[[/folder]]

[[folder:Fan Fiction]]
* Hilariously [[InvertedTrope Inverted]] in ''FanFic/OfGodsAndMen'' (a ''Manga/DeathNote'' and ''Franchise/HarryPotter'' IntercontinuityCrossover) where [[BigGood Dumbledore]] repeatedly calls [[SerialKillerKiller Light Yagami]] a "dear boy."
* In ''FanFic/GoNotGently'', Black Tango calls Eiko "Linden-bloom", referencing Lindblum, Eiko's adopted hometown.
* In the ''Manga/DeathNote'' fic ''FanFic/PointOfSuccession'' [[SerialKiller Beyond Birthday]] has ''tons'' of these both for the creep factor and [[CrypticConversation to be deliberately vague in order to fool both his opponents]] ''[[CrypticConversation and]]'' [[CrypticConversation the audience.]] He refers to those [[FoeYay "near and dear to him"]] by such names as "Darling!," "Little Dear," "[[FridgeBrilliance Mr. Twelve,]]" and "Sweetie Jam." (Spoilers: He's referring to [[spoiler: [[HoYay A]], [[CorruptTheCutie Mello]], [[FridgeBrilliance L]], and [[FoeYay Light]]]] respectively.)
* ''FanFic/TheImmortalGame'': [[SuperpoweredEvilSide Nihilus]] repeatedly refers to Twilight Sparkle as "kiddo". [[IronicEcho Twilight gets her back with it a few times.]]
** [[spoiler: During her imprisonment, [[EvilMatriarch Terra]] continually calls Celestia "Sunshine". Celestia gets her back by calling her "mom" -- Terra ''is'' her mother, but she hates being called something so informal.]]
* In ''Fanfic/ChildrenOfTime'', [[DiabolicalMastermind Professor Moriarty]] plays FauxAffablyEvil to the hilt -- he ''loves'' to call Literature/SherlockHolmes "my dear Holmes" and "my boy", and addresses [[KidHero Beth]] in an equally familiar and equally creepy fashion.
* It is not uncommon for fanfics to have the series' main antagonist, Matoba, from [[NatsumesBookofFriends Natsume's Book of Friends]] to call the title character on a FirstNameBasis, despite him calling Natsume only on either a LastNameBasis or FullNameBasis in canon.
* ''FanFic/DirtySympathy'', [[DomesticAbuser Daryan]] refers to his [[SlashFic lo]][[DomesticAbuse ver]] [[VisualNovel/ApolloJusticeAceAttorney Klavier]] as "darling," "honey" or "sweetheart." It got so bad that those endearments become a {{Trigger}} to Klavier.
* [[Manga/SoulEater Medusa]] calling five-year-old Crona "sweet child" in chapter 17 of ''Fanfic/BreakingPoint.'' She ''does'' mean it affectionately, but the context turns it into this.
* In the ''Manga/AttackOnTitan'' fic [[https://www.fanfiction.net/s/10156375/1/My-Child My Child,]] the FauxAffablyEvil demon [[OriginalCharacter Xaphan]] calls [[TheStoic Corporal Levi]] "my dear Corporal" and "my darling Corporal." He never calls Levi by his name, instead making his respectful use of Levi's title one of these in itself by the way he says it.
* In the ChalkZone fanfic ''Fanfic/PlayTheGame'', Bardot enjoys referring to Snap as 'Snappy boy'.
* Arrancar Catalina Falza and [[spoiler:Kyoka Suigetsu]] both seem to have a habit of referring to Yuzu as "Yuzu-chan" in the {{Manga/Bleach}} fanfic ''[[https://www.fanfiction.net/s/8222340/1/Chasing-the-Moon Chasing the Moon]]'' while fighting her. Given the context, it's probably not meant to be friendly. It's worth noting that no one tries to pull this with [[{{Badass}} Karin]].
[[/folder]]

[[folder:Films -- Animated]]
* [[EverybodyHatesHades Hades]] in Disney's ''Disney/{{Hercules}}'' calls Meg all manner of pet names, but that's more because he's Hades and [[TheNicknamer has nicknames for everyone.]] Still, "my little nut-Meg"?
* ''Disney/{{Aladdin}}'': Jafar, who within about three minutes called Jasmine both "my dear" and "pussycat."
* Ursula from ''Disney/TheLittleMermaid''. She calls Ariel things like "my child", "angelfish", "my dear sweet child", "sweet cakes", "poor little princess", and "my sweet".
* ''Disney/TheHunchbackOfNotreDame'': Frollo called Esmeralda "my dear" when he and the soldiers razed the Court of Miracles. Given that previously he had already groped her and proceeds to offer her freedom for sex in the following scene, it's as creepy as it can get. Talk about a StalkerWithACrush...
* In ''Disney/{{Tangled}}'', Mother Gothel often calls Rapunzel "flower" under the guise of an AffectionateNickname. She's actually calling her that because Rapunzel's hair contains the youth-restoring properties of the magic flower.
** In [[VillainSong "Mother Knows Best"]], she also refers to Rapunzel as "pet".
* ''WesternAnimation/TheNightmareBeforeChristmas'': Oogie Boogie refers to Sally as "rag-doll", though this is a weird version, as she ''is'' a rag-doll. He also refers to Santa once as "Sand Man", and Jack ([[DirtyCoward though Oogie makes sure that there's plenty of whirling blades between him and Jack]]) as "Bone Man".
* ''The Adventures Of Tom Thumb And Thumbelina'': The Mole King calls Thumbelina "beautiful", "my sweet", and "pumpkin".
[[/folder]]

[[folder:Films -- Live-Action]]
* Despite his candid use of torture, one of the scariest things Hani Pasha does in ''Film/BodyOfLies'' is repeatedly calling his ally Roger "My dear". It might have been a translation thing... but it may well have been intentional considering his otherwise flawless English.
* In episode six of ''Franchise/StarWars'', The Emperor repeatedly calls Luke "My young apprentice" as he's fighting for his life against his father, and this creeps Luke out so much that [[NiceJobFixingItVillain he stops descending into the Dark Side every time Palpatine does it]].
* In ''Film/TheDarkKnight'', Joker spots Rachel during a hostages situation and says, "Hello, beautiful!" while theatrically slicking back his hair.
* ''Film/NoCountryForOldMen'': "What business is it of yours where I'm from... friendo?"
* ''Franchise/PiratesOfTheCaribbean'': "'Ello, poppet..." It turns into a term of affection by the third film.
* ''Film/PeterPan'' (2003 version) has Captain Hook once refer to Wendy as "my beauty". A line directly from the book, no less.
* The Wicked Witch of ''Film/TheWizardOfOz'' tends to refer to Dorothy as "my pretty".
* Averted (perhaps inverted?) in ''Film/TheMatrix'', where Agent Smith consistently refers to Neo by the formal name "Mr. Anderson", except for twice where he uses Neo's nickname.
* Scabior, the head Snatcher in ''Film/HarryPotter and the Deathly Hallows Part I'' to Hermione. After he captures Hermione, he calls her "My lovely" and sniffs her hair.
* In ''Film/TheSorcerersApprentice'', Horvath calls Dave 'sweetheart' in one scene. [[FoeYay Whilst pinning him up against a wall and putting his cane against his mouth to silence him.]]
* In ''SweetSmellOfSuccess'', [[KnightTemplarBigBrother Hunsecker]] constantly refers to his sister as "dear". It's lampshaded by another character how creepy this is.
* Dracula's bride Aleera of ''Film/VanHelsing'' seems [[LesYay very interested]] in Anna, calling her "my love" and making claims like "I know what lurks in your lusting heart."
* In ''Film/SpiderMan'', Green Goblin comments to Mary Jane, "Hello, my dear".
* In ''Film/RedEye'', Jackson Rippner occasionally refers to Lisa Reisert by the pet name "Leese."
* ''Film/ANightmareOnElmStreet2010'' Freddy refers to Nancy as "my little Nancy".
* The Djinn in ''Film/{{Wishmaster}}'' constantly uses terrifyingly inappropriate terms of endearment towards Alex while murdering everyone around her, such as "Spare me, child!", and "If it's any consolation sweet Alex, that hurt like hell!".
[[/folder]]

[[folder:Literature]]
* In ''Literature/TheDresdenFiles'', [[HornyDevils Lara Raith]] tends to refer to Harry Dresden as "wizard mine" and is quite affectionate with him. She also makes it clear that she doesn't want him to be another thrall of the White Court, but rather wants him as an equal partner to her.
** She also refers to Thomas as "brother mine," so it's up to personal interpretation as to whether it's antiquated linguistics or not, since she also acknowledges the sibling bond between herself and Thomas.
** [[TheFairFolk Queen Mab]] occasionally uses terms like "darling child" (in between using other terms of the "[[PunyEarthling puny mortal]]" type,) and Harry's FairyGodmother does, too, though far more frequently. The Godmother's case is a strange example of this trope, because everything suggests that she ''is'' genuinely fond of Harry in a vaguely maternal way, but still manages to be creepy as hell.
* Mr Large in the ''CHERUBSeries'' has a habit of referring to the Cherubs as 'cupcakes' or 'muffins.'
* ''ASeriesOfUnfortunateEvents'': Count Olaf usually just refers to the Baudelaires as "orphans" but with Violet it's usually, "my dear", or just constantly mentioning how pretty she is. He even tried to marry her in the first book. Even if it was just for the money... creepy.
* Emperor Jagang in ''The SwordOfTruth'' books calls female characters he usually intends to rape, torture and/or kill (which is to say, all of them) "darlin'".
* Discussed a few times in the Literature/{{Discworld}} novels, including ''Discworld/TheTruth'', as seen in the page quote. Given similar treatment is the word "pal" from the mouth of the guy in a dark back alley carrying a heavy, blunt weapon or "friend" from a bar/inn/pub owner.
** Also played for laughs, as in ''Discworld/SmallGods'' when Om addresses a Tsortean solar deity with "Hey, [[IncrediblyLamePun sunshine]]?", just before hitting him over the head.
** In ''Discworld/WyrdSisters'', during an argument between Nanny Ogg and Granny Weatherwax, Granny objects when Nanny calls her "my good woman", retorting "I'm not anyone's 'good woman'!"
* [[AxCrazy Bellatrix]] of ''Literature/HarryPotter'', anyone? The cruellest example either being in ''[[Literature/HarryPotterAndTheOrderOfThePhoenix Order of the Phoenix]]'' or ''[[Literature/HarryPotterAndTheDeathlyHallows Deathly Hallows]]''.
** In a decidedly less creepy, more mischievous variation, the Weasley twins. Either they're trying to rile Ron up, they're launching a sales pitch, or a prank is on its way.
** Also on the good guys' side, [[BigGood Dumbledore]] consistently refers to [[BigBad Voldemort]] as "[[FirstNameBasis Tom]]", which [[ThatManIsDead pisses Voldy off]] something fierce.
* Sparhawk, David Eddings' cynical protagonist in ''The {{Elenium}}'' and ''The Tamuli'' always refers to anyone who isn't a known ally as "neighbor." When questioned about this, he says that "friend" seems too close, but "neighbor" is just close enough to paint him as creepy to his enemies, and polite to neutral parties (e.g. innkeepers).
* [[TheBaroness Rosa Klebb]] in Film/FromRussiaWithLove likes to call the people she's torturing "my pretty one," "my dove," "my child" and in general talk to them as if she's their mother. And she only gets creepier.
* Right from the start, Dracula in his [[Literature/{{Dracula}} eponymous book]] calls Jonathan his friend. Repeatedly and emphatically. Even after Jonathan has figured out what Dracula plans to [[ImAHumanitarian do to him]], and after Dracula [[KickTheDog knows he knows, too]].
** In an astonishing bit of HoYay, when Jonathan stumbles across Dracula's brides, Drac storms in and tells them that "He is mine!"
* Constantly (and ''creepily'') used by Chauvelin on Marguerite Blakeney in ''Literature/TheScarletPimpernel''.
* In the original French text of ''ThePhantomOfTheOpera'', Erik begins to use the familiar form with Christine. This is after he's kidnapped her for the second/third time, and is [[spoiler: threatening to blow up the entire area if she doesn't agree to marry him.]]
* Emperor Ozorne from TamoraPierce's ''Literature/TheImmortals'' quartet was so evil that he managed to make enemies of the [[VillainByDefault Stormwings]]. Once they tricked him into [[spoiler:turning himself into one of them]], we get this little exchange with one of the Stormwings:
-->'''Ozorne:''' I have magic! [[spoiler:I-I have Stormwing magic!]]
-->'''Rikash:''' Of course you do, sweetheart. Do you know how to use it?
** After [[spoiler:Ozorne escaped]], Rikash called him "my precious."
* In ''Literature/GuardiansOfGaHoole'', "Auntie", who is put in charge of caring for children in a villainous orphanage, comes across as very creepy because of her inappropriate terms of endearment (and insistence on them using same for her). It turns out that she [[EatsBabies eats eggs]].
** Nyra has a tendency to call her enemies "darling."
* Vidia in the ''Franchise/DisneyFairies'' books "dears" and "darlings" everyone, but she is ''not'' a nice person.
* ''Literature/ASongOfIceAndFire'': Sansa is The Hound's "little bird" and Littlefinger's "sweetling."
* Drake starts calling Astrid Beautiful in ''[[Literature/{{Gone}} Plague]]'' while threatening to come up and whip her and, it's pretty strongly implied, possibly [[IHaveYouNowMyPretty more]].
* Richard Northwoods in ''Literature/DaughterOfTheForest'' repeatedly calls Sorcha "my dear" and similar names. Even (or especially) when she's been locked up for months and he only visits her to gloat.
* ''TheScrewtapeLetters'': [[YouHaveFailedMe My dear, my very dear Wormwood, my poppet, my pigsnie...]]
* The titular hero of ''Literature/TheSaint'' has a tendency to call villains pet names and terms of endearment; the more frequent and inappropriate the name, the closer the villain is to death.
* In ''Hush, Hush'', Patch frequently refers to Nora as "Angel". It's probably more meant as an affectionate nickname, but depending on how you see his actions ([[spoiler:particularly how he spends much of the first book seriously considering killing her]]), YourMilageMayVary.
* In ''Literature/CharlieAndTheChocolateFactory'', Willy Wonka tends to address the Golden Ticket tour group members as "My dear [blank]". Mr. Wonka is not a villain, but he ''is'' a {{Trickster}}, and as the book progresses he uses such sweet talk to "politely" discourage others from questioning him, defuse the parents' anger at him when their bratty children are horrifically imperiled, etc. This tends to be dropped in adaptations, perhaps because it sounds so creepy in practice.
[[/folder]]

[[folder:Live-Action TV]]
* In ''Series/{{Angel}}'', Power-that-was Jasmine tends to call her minions things like 'sweet boy' and 'my love.' This comes off as even creepier as before she was corporeal she disguised her voice as EvilSoundsDeep.
* In the ''Series/{{Firefly}}'' episode "Objects In Space," Jubal Early constantly refers to River as "darlin'" while speaking to her, and trying to hunt her down. Taken in context with the rape threats he makes toward Kaylee and the other equally disturbing commentary he makes over the course of the episode, it comes out very, very ''wrong.''
* ''Series/BuffyTheVampireSlayer'':
** Spike calls people "love" even when killing them. In British English, however, it's pretty common to informally refer to just about any female as "love," similar to the usage of "dude" in American English.
** Angelus calls Buffy "lover" and "Buff" numerous times, just to remind her how it happened.
* ''Series/DoctorWho'': The Master has a habit, especially in the Classic Series, of referring to the Doctor as "My dear Doctor". This isn't limited to just the Doctor either. In the webcast ''Scream of the Shalka'' the Master tells the Doctor's latest companion that he is by no means fond of her.
-->'''Alison:''' So why do you call me 'My dear'?
-->'''The Master:''' I call everyone that.
** Justified by the fact that the Doctor and the Master were good friends as children and in a certain twisted way, especially in the Doctor's 3rd and 10th incarnations, still are friends. Also a good bit of ''FoeYay'' in there too. ''Shalka'' has a further justification in that it takes place in an AlternateContinuity where the Master has undergone a HeelFaceTurn.
* In ''Series/{{Sherlock}}'', Jim constantly flirts with Sherlock, using terms like "honey" and "sexy". Quite whether he means it or is trying to creep Sherlock out (or both) is not altogether clear.
* Used ''constantly'' on ''BurnNotice''. All the bad guys [[FoeYay think Michael's pretty]].
* Londo in ''[[Series/BabylonFive Babylon 5]]'' does this often enough to [[GenreSavvy make others suspicious]]:
-->'''Londo Mollari:''' Mr. Garibaldi, do you really think I would do such a thing to you... My good and dear friend.
-->'''Michael Garibaldi:''' In a minute.
-->'''Londo Mollari:''' You are right, but I did not.
** The trope here is in Londo's inflection and the adjectives, since he also uses 'my friend' for people he really is friends with.
* Series/OnceUponATime Rumpelstiltskin's "dearie".
** The [[GodSaveUsFromTheQueen Red Queen]] in ''Series/OnceUponATimeInWonderland'' calls people "darling."
* PlayedForLaughs in Series/{{Scrubs}} where in order to annoy Dr. Cox, Turk calls him "Baby."
* In the ''[[Series/MontyPythonsFlyingCircus Monty Python]]'' episode "Whither Canada?", a talk show host asks his guest, Sir Edward Ross, if he may call him Edward. This is fine with Ross, as is the subsequent request for permission to call him Ted. The host then crosses the line by calling him, in rapid succession, "Eddie baby," "Sweetie," "Sugar plum," "Pussy cat," "Angel drawers," "Frank" (after prominent RealLife political commentator Robin Day's hedgehog), and "Frannie Knickers," at which point the increasingly irritated Ross gets up to leave.
* The generally malevolent Sue Sylvester does this with several people in ''Series/{{Glee}}'', most memorably calling Kurt "Porcelain".
** This is actually a subversion, since she seems to have a soft spot for Kurt and he himself picked out porcelain as her personal nickname for him after he told her he was offended by her having called him 'lady' until then and actually was the only teacher who actually did something proactive about his bullying problem.
* ''Series/{{Supernatural}}'':
** In 5.10 "Abandon All Hope...", Lucifer adressing Castiel as "Hello, brother" before trapping him inside a ring of holy fire so he can raise Death unimpeded and destroy the world. The angels ''are'' technically siblings, but Lucifer's creepily calm tone implies a level of brotherhood and mutual comfort that is entirely absent in the following conversation.
** In 6.20-6.22, the demon Crowley calls Castiel 'kitten' and 'sweetie'.
* In ''Series/{{Oz}}'' Schillinger calls his enemy Beecher "sweet pea".
* In ''Serie/TheVampireDiaries'' Klaus is very fond of this one. He calls numerous women 'my love', among them being Elena, whom he drained to death, Katherine, whose family he massacred and compelled to self-mutilate; and numerous [[VictimoftheWeek Victims Of The Week]]. Surprisingly he does not call call Caroline - the only one he has shown romantic interest in - by any endearments.
* On ''Series/{{Farscape}}'', most everyone is on a LastNameBasis with Crichton, except for [[BigBad Scorpius]] and [[EvilSorcerer Maldis]].
* In ''Series/StarTrekTheNextGeneration'', Q frequently addresses Captain Picard as "mon capitan," which is how a junior officer would address his captain in French, even when Q is using his powers to torment Picard and the rest of the crew. However, Q does seem to like Picard in the way that a child would like a pet that he's prone to teasing.
[[/folder]]

[[folder:Music]]
* The narrator does this in the song "''[[http://www.youtube.com/watch?v=OMJVcAXiudY Perfect Insanity]]''" by Music/{{Disturbed}}:
-->''What seems to be the matter, dear? / Why do you cry and shake with fear?''
** ''"[[http://www.youtube.com/watch?v=BsIXGVOvah8 The Game]]"'' as well:
-->''Darlin', you can trust me / COMPLETELY!''
[[/folder]]

[[folder:Stand-Up Comedy]]
* One comedian has a sequence in which he's going to run away from anyone who calls him "big guy," because that conversation will never end well. As in, "Hey, big guy. What's your blood type?"
* Greg Behrendt has a bit about how people who are obviously angry at him will address him as "friend," including his father, who would say things like, "Hey friend, get your hand outta the cookie jar!" It seems like a friend would let you have a cookie.
[[/folder]]

[[folder:Theatre]]
* Theatre/LittleShopOfHorrors: "Cutie! Sweetness! Seymour! Babydoll..." and then she makes his life a living hell without knowing it.
[[/folder]]

[[folder:Video Games]]
* He may technically be correct, but it doesn't make [[VideoGame/MetalGearSolid Liquid's]] uses of "dear brother" any more friendly.
* Goro Majima of the ''RyuGaGotoku'' series is very fond of calling his rival Kiryu Kazuma "Kazuma-chan."
* In ''VideoGame/MaxPayne'', Vladimir Lem addresses some characters [[spoiler: namely, those he plans on betraying or has betrayed,]] including the eponymous character, as "dearest of all my friends."
** Also the woman he's sleeping with [[spoiler: and will betray. He does a lot of betraying]]. And on the in-game commercial for his nightclub, he refers to the listener - i.e., every single person in the city - as 'dearest of all my friends' as well. [[spoiler: We don't even need these spoiler tags. A guy who refers to a (John Woo violent) city as 'dearest of all my friends' is either the final boss or an elderly shopkeeper with Mystic Secrets.]]
* In ''TalesOfMonkeyIsland'', there's a thief in the pirate afterlife who is fond of saying "friend" in a way to suggest that he isn't your friend and probably shouldn't be trusted. He does point out that he is a thief, after all, though.
* [[MonsterClown Jester]] talks like this toward [[ActionGirl Lady]] in ''VideoGame/DevilMayCry 3''. "Its time for your spanking, my dear!" He also refers to Dante as "my boy."
* In ''VideoGame/TheLegendOfZeldaTwilightPrincess'', FakeKing Zant keeps addressing Midna as "my Midna." Although the game does not specify the reason for this, it's a [[EpilepticTrees common fan theory]] that he was one-sidedly in love (or at least obsessed) with her.
* Wesker calling Claire "dear heart" in ''VideoGame/ResidentEvilCodeVeronica''.
* Lezard in the ''ValkyrieProfile'' series invokes this trope often. Calling Lenneth "my Lady Love" or "my beloved" in the first meeting and admitting to being a stalker, then later using similar terms when she comes to kill him [[spoiler: for screwing over [[TimeyWimeyBall not one but two timelines]] trying to seduce her]] is probably -not- a healthy crush.
* In the point-and-click adventure game ''{{Myst}}'', the no-good brother duo of Sirrus and Achenar are each trying to convince [[{{AFGNCAAP}} the Stranger]] [[AnAdventurerIsYou (otherwise known as the player)]] that they should be let out of their respective prisons, and they accomplish this by backstabbing each other. Sirrus in particular shows his disdain for his sibling by referring to Achenar as his "dear brother". Constantly. Oh, and both brothers use "my friend" in a similar TermsOfEndangerment context, particularly when you choose a bad ending, and [[spoiler: the brother you've just freed uses the same term to highlight ''your'' fate - [[AndIMustScream now you're stuck in his prison for all eternity]].]]
* ''VideoGame/DragonAgeII'': Fenris gets this treatment from his former master; he was "my little wolf". When you find out that [[RapeAsBackstory certain implications]] are entirely accurate, it takes on a whole new level of disgusting.
* From ''VideoGame/{{Xenosaga}}'', Albedo's frequent referral to MOMO as ''Ma belle pÍche'' ("My beautiful peach") or a variant of said phrase.
* Kuja from ''VideoGame/FinalFantasyIX'' refers to Garnet as "my canary".
* In ''BlazBlue'' [[BigBad Hazama]] invokes this when speaking to his arch enemy and protagonist [[AntiHero Ragna]], calling him "little puppy" and "Rags".
* The way the Soldier in ''VideoGame/TeamFortress2'' addresses allied Medics as "sweetheart", "cupcake", etc. isn't exactly threatening, but it certainly sounds rather discourteous. He also sometimes [[AccidentalMisnaming calls the Medic "Sally"]], which has some interesting implications considering the fact that the Soldier (at least the BLU one) is named [[GenderBlenderName Jane]].
** Soldier will also growl "come'ere, cupcake", right before he uses his TakingYouWithMe taunt kill.
** {{Fanon}} also makes Spy creepily endearing to his enemies, whereas his in-game domination quotes tend to be much more insulting.
* SuperMarioBros: Bowser does this an awful [[http://www.mariowiki.com/Mario#Aliases lot]] in regards to Mario, with about 20 different nicknames given to him in the [[SuperMarioBrosSuperShow cartoons]] and another 4 or so in the games. Super Coward Bros, Pesky Plumber, Faucet Face and Two Bit Tortinelli Taster are just a few of who knows how many names Bowser calls him...
* In ''KidIcarusUprising'' [[spoiler:Hades]] refers to Pit as "Pitty Pat" and Palutena as "Pretty Palutena".
** And "lovely little [[MsFanservice Phosphora]]".
-->'''Palutena:''' [[LampshadeHanging Ugh, will you stop trying to]] [[CasanovaWannabe butter up all the ladies?]] [[{{Squick}} It's gross.]]
* In ''VideoGame/NamcoXCapcom'', Saya refers to Reiji as "boy" and complements how handsome he's become. Reiji, for his part wants her dead because [[YouKilledMyFather she killed his father]].
* ''SilentHill4'': Walter Sullivan is portrayed this way in {{Fanon}}, whereas in the game itself he doesn't have much to say to Henry directly.
** [[DirtyCop George Sewell]] in ''SilentHillDownpour'' often addresses Murphy Pendleton as "cupcake" and, to a lesser extent, Anne Cunningham as "sweetheart".
* ''VisualNovel/PhoenixWrightAceAttorney'': Damon Gant's overly genial mannerisms even after being accused of murder go deeper and deeper into this trope.
* Ekoro, the [[PsychopathicManChild childish]] BodySnatcher in ''VideoGame/PuyoPuyo 7'', adds -chan to his (female) targets' name. He keeps this trope in the sequel, where he continually uses -chan to address the heroine and calls [[HarmlessVillain Satan]] "oji-san" or "oji-sama".
* In ''Videogame/{{Nier}}'', [[spoiler:Tyrann]] refers to Kaine by the IronicNickname of "Sunshine". [[spoiler:She shoots it back at him in Ending C and D.]]
[[/folder]]

[[folder:Web Comics]]
* ''Webcomic/GirlGenius'': [[http://www.girlgeniusonline.com/comic.php?date=20061206 "Why yes, Klaus dear!"]] When [[BigBad the Other]] is flirting with you, things are ''bad''.
* In ''LookingForGroup'', Tavor addresses Cale as "Brother". Then again, when he was first introduced, he really ''was'' a nice guy, and it seems to be implied that all elven knights address one another as "brother". Later in the story, though, this trope is played straight when he (or rather his ghost) is driven insane by the death of his King and Princess [[spoiler:(implied to be his family)]] and destruction of the kingdom, and [[spoiler:tries to kill Cale and the Archmage]].
* In the [[http://www.maggot-boy.com/6_17.html web comic]] MaggotBoy, Davey goes to meet the doctor who dissected him when he was freshly undead. She calls him "sweetheart" and says "I missed you terribly". Davey is less than civil.
* Nose from ''Webcomic/{{Namesake}}'' seems to give sweet little nicknames to both his allies (Vanessa is "little Bird") and the people he's been ordered to kidnap or kill ("habibti" for Emma and "little princess" for Elaine). The results vary.
[[/folder]]

[[folder:Web Original]]
* [[GiantSpider N'Ktane]] in ''{{Tasakeru}}'' is fond of using these. [[spoiler:It's practically a calling card, as another character is able to recognize that she's [[DemonicPossession possessing someone]] by her usage of "my pet".]]
* Henry and Gail from Blog/OffThePageAndIntoLife tend to call one another "dear" and "love" while fighting. Henry especially likes calling Gail "Gaily," mainly because he knows she [[DaddysGirl only allows her father to call her that]]. He's also fond of "lovebug." (It should come as no shock that these two [[SlapSlapKiss have crushes on one another]].)
[[/folder]]

[[folder:Western Animation]]
* In ''WesternAnimation/KimPossible'', [[TheDragon Shego]] calls her [[WakeUpGoToSchoolSaveTheWorld teenaged foe]] names like "Pumpkin", "Princess", "Cupcake" and "Kimmie". The surface tone of the remarks is [[TrashTalk dismissive]], but some fans have a [[FoeYay different]] [[LesYay interpretation]].
* ''WesternAnimation/TeenTitans'': Slade is a fan of this seeing as how he would like to refer to Robin as "my boy" and Terra as "my dear apprentice". Also, in the episode "Spellbound" Raven fell in love with Malchior who lived in a book. However he turned out to be a MailerDaemon, who was really just tricking her into releasing him from the book. He kept referring to her as "my sweet Raven". And in the episode "Birthmark" Slade kept mockingly referring to Raven as "birthday girl". Also, Blackfire seems to like calling Starfire "sister dear". And Jinx has called Beast Boy "kitty".
** Kitten likes to call Robin "Robie-poo".
* ''WesternAnimation/DannyPhantom'': Vlad typically calls his enemy Danny "Daniel" or rarely, the more affectionate "little badger."
** In Vlad's debut episode, before Danny knows he's evil, he refers to Danny as "son," with Danny politely commenting that he doesn't like anyone but his dad to do that. This perfectly ties into Vlad's desire to get rid of Jack, marry Maddie and make Danny and Jazz his adopted children.
* Another Joker example; in ''WesternAnimation/BatmanBeyondReturnOfTheJoker'', Joker frequently refers to Bruce Wayne by his first name. This is explained in a flashback where the Joker tortured and brainwashed Robin (Tim Drake) into revealing Batman's secret identity.
-->"But all too soon the shocks and serums took their toll, and the boy began to share such secrets with me. Secrets that are mine alone to know... '''Bruce'''."
* WesternAnimation/SouthPark: "You back off, friend!" "I'm not your friend, buddy!" "I'm not your buddy, guy!"
** Cartman calls his enemy Kyle "my little monster" in "It's a Jersey Thing".
* From ''WesternAnimation/AvatarTheLastAirbender'', Azula calls her brother "[[EmbarrassingNickname Zu-Zu]]". While using an EmbarrassingNickname for a brother might seem fairly normal, Azula not only tries to kill him repeatedly, but there is a not particularly subtle vibe of IncestSubtext between them.
** And Ty Lee once called Sokka "cutie," and was generally a StalkerWithACrush to him. However, even though Ty Lee is technically a villainess [[spoiler:(until her HeelFaceTurn)]], she's a [[AffablyEvil genuinely friendly]] GenkiGirl, so this instance does not have the same level of menace that Azula has with "Zu-Zu".
* ''WesternAnimation/Ben10AlienForce''. [[EnergyAbsorption Mike Morningstar]]. "[[{{Mana}} Lovely]] [[DeliciousToTheSupernatural Gwen]]."
** As of ''Couple's Retreat'', it is official that this is NOT just Gwen's mana. Also blows up in Morningstar's face spectacularly, given that his obsession with Gwen manages to [[spoiler:turn the now near-omnipotent Charmcaster against him]].
* ''TotallySpies'': In the episode "Stuck In The Middle Ages With You" an evil guy who wants Clover to be his queen calls her things like "babe" and "queeny". Also, in "Wild Style" after Clover gets turned into a CatGirl the villainess of the episode calls her a "pretty kitty".
* ''CodenameKidsNextDoor'' has the [[CreepyChild Delightful Children]] refer to Numbuh 1 by his first name "Nigel". Very NoYay.
* Variation in ''WesternAnimation/YoungJustice'', where Sportsmaster addresses Cheshire and Artemis as "little girl" and "baby girl," respectively. Variation because a) Cheshire is just as much of a villain as he is, though will not compromise the people she loves, and b) because Sportsmaster is hers and Artemis' father, and according to WordOfGod, these have always been his pet names for them. He's still perfectly capable of putting all kinds of vicious wrongness into it, particularly in one scene where he's trying to convince Artemis to betray her team.
* Gideon from GravityFalls is the type of guy who will call you "friend" before trying to cut out your tongue with a pair of lamb shears.
[[/folder]]

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