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[[caption-width-right:301:We don't know [[Music/TheDecemberists them]] either.]]
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->'''Marc Summers:''' In ''Film/EncinoMan'', what actor plays the caveman?\\
'''Contestant:''' Pauly Shore?\\
'''Marc Summers:''' No, it's not Pauly Shore. This person has talent.
-->-- ''Series/{{Double Dare|1986}}''

Every so often a [=TV=] {{Series}}, {{Film}}, or even radio talk show will make a reference to another one, usually in the same market niche or genre. Most of the time it's just a simple ShoutOut or a {{Homage}}, and if it's a ComedySeries, you can expect at least a little spoofing.

But sometimes it's a bit more mean-spirited than that. Whether it's because of a [[TheRival perceived rivalry]], [[GreenEyedMonster jealousy]], bitterness, or {{pride}}, the mention will be derogatory and boastful. More often than not, rather than being a "Take that!" to the disparaged show, it'll reflect ''even worse'' on the joker, making a good production turn sour, and a bad production look like a monumental act of hubris. It can be especially jarring [[HilariousInHindsight (and often hilarious for reasons the producers didn't intend)]] if the show being mocked goes on to win popular and/or critical acclaim, awards, and respect from its audience, while the show doing the mocking becomes widely reviled or forgotten. And even when that doesn't happen, a particularly nasty and/or unsubtle Take That can alienate fans of whatever it's targeting rather than making them laugh. [[TropesAreTools On the flip side]], however, a "Take That" which is well-done and on-point can be enjoyable and satisfying to watch (even if mainly in a ''schadenfreude'' sense), and if the creator is particularly skilled, then even the ''target'' might be willing to admit that the Take That had a point, or at least was ActuallyPrettyFunny.

"Take That" is something you hear a lot on [[DVDCommentary [=DVD=] commentaries]]. Whenever the show gets to a gag that's at the expense of some real-life group(s), the commentator says, "Take that, celebrity / studio / organization / other target!"

It is more likely to occur if the creators of the work are relatively confident they won't suffer any significant backlash from the insult; for example, someone who has ProtectionFromEditors, or the writer of a FanWork or {{Webcomic}}.

Often, a Take That will be aimed at someone or something related to the work itself:

* ArmedWithCanon: Take That, other creator on this franchise!
* BitingTheHandHumor: Take That, employers!
* DamnedByAFoolsPraise: A Take That in the form of an idiot or an unsavory character liking something.
* DiscontinuityNod: Take that, no longer canon thing!
* SelfDeprecation: Take That, Me!
* TakeThatAudience
* TakeThatCritics
* TakeThatScrappy
* TakeThatTitForTat: Dueling works swapping Take Thats with each other.

This is sometimes known as a "potshot" in [[JustForFun/TVTropesWillRuinYourVocabulary normal parlance]].

A common element of [[AdvertisingTropes commercials]]. Often uses BrandX / NoCelebritiesWereHarmed / {{Scapegoat Ad}}s.

Not to be confused with ThisLoserIsYou, nor with the [[Music/TakeThatBand British boy band]]. Nor the BigWordShout used by protagonists in the ''Franchise/AceAttorney'' series, nor the BoardGame mechanic where players directly make moves against others in the game. Often a SuperTrope of MuseAbuse.

[-'''''Note to Tropers''': Please do not {{pothole}} any "hilarious" insults you may feel like making towards your least favorite work to this article. We tried letting that slide once, but the potshots got too frequent for their own good and had to be quashed (that, and it's Administrivia/ConversationInTheMainPage nine times out of ten).''-]


* [[TakeThat/{{Anime}} Anime and Manga]]
* TakeThat/ComicBooks
* TakeThat/ComicStrips
* TakeThat/{{Commercials}}
* TakeThat/FanFic
* TakeThat/{{Film}}
* TakeThat/{{Literature}}
* TakeThat/LiveActionTV
* TakeThat/{{Music}}
* TakeThat/NewMedia
* TakeThat/{{Pinball}}
* TakeThat/ProfessionalWrestling
* TakeThat/VideoGames
* TakeThat/WebComics
* TakeThat/WesternAnimation
* TakeThat/{{Other}}