[[quoteright:300:[[{{Sinfest}} http://static.tvtropes.org/pmwiki/pub/images/Illuminicey_6904.jpg]]]]

->''The Ministry of Love was the really frightening one. There were no windows in it at all. Winston had never been inside the Ministry of Love, nor within half a kilometer of it. It was a place impossible to enter except on official business, and then only by penetrating through a maze of barbed-wire entanglements, steel doors, and hidden machine-gun nests. Even the streets leading up to its outer barriers were roamed by [[{{Mooks}} gorilla-faced guards in black uniforms]], armed with jointed truncheons.''
-->-- ''Literature/NineteenEightyFour''

Something, often a company, that is described with an adjective in the title that is entirely at odds with what it actually does. Commonly, something evil will be paired with a nice-sounding adjective. This also applies when the title's implications are opposed to what the company/organization/EvilOverlord does. Basically, when you apply a completely inappropriate adjective to something ([[VillainWithGoodPublicity often to make it seem better)]], that's this trope. Look for characters exclaiming "Hey...this isn't happy!" or something similar.

This is a NewSpeak trope. There is usually a rather pointed takeaway for the audience about the people doing the naming: a society that uses vicious irony like this is never ''ever'' nice or just misunderstood.

For ''objects'' of doom that masquerade as harmless objects, see HappyFunBall or the more prosaic ArtifactOfDoom.

!!Compare with:
* DeadlyEuphemism: this trope as applied to death or murder.
* PeaceAndLoveIncorporated: this trope as applied to a corporation.
* PeoplesRepublicOfTyranny: this trope as applied to a country or government.
* SchmuckBait: when a name is a transparent and pathetic attempt, if an attempt is made at all, to make something look good, but it still looks glaringly suspicious.
* NonindicativeName: for broader cases of name not matching reality.
* FluffyTheTerrible: also a trope where something fearsome has a harmless name; generally, though, FluffyTheTerrible tends to be silly or goofy, while SuperFunHappyThingOfDoom tends to be a lot darker.
* LegitimateBusinessmensSocialClub: A criminal organization masquerading as a legitimate business.
* HappyFunBall: a trope where something's ''appearance'' doesn't match its function.
** KillerRabbit: a critter whose cuteness doesn't match its deadliness.
* TheNotSoHarmlessPunishment

!!Contrast with:
* DeathbringerTheAdorable: The inverse of this trope, where something harmless has a fearsome name.
* ExactlyWhatItSaysOnTheTin
* IDontLikeTheSoundOfThatPlace
* NamesToRunAwayFromReallyFast
* VillainWithGoodPublicity: Most likely what the "evil" corporation wanted to achieve with the name.

----
!!Examples

[[foldercontrol]]

[[folder:Anime & Manga]]
* The Summer of Love in EurekaSeven was a worldwide catastrophe that sparked tremendous conflict and civil war. It is feared that, if it is allowed to occur, the Second Summer of Love could mean TheEndOfTheWorldAsWeKnowIt.
** Also, the research station that performs inhumane and usually fatal experiments on teenage girls is nicknamed "JoyDivision" by the scientists there.
* The F.L.E.I.A. in Anime/CodeGeass is named for Freya, the Norse goddess of love and beauty. Its function is to create a huge SphereOfDestruction using a combination of nuclear fission and [[GreenRocks Sakuradite]].
* The bad guys of ''TwentiethCenturyBoys'' are the "Friendship Democratic Party". They're a front for an evil [[BigBad cult]].
* ''Flying Ghost Ship'' has a very cheerful [[http://www.youtube.com/watch?v=F26V72seAAM advertisment]] for the "Boa Juice". Which melts people alive.
* The [[ImplacableMan Satchi]], cyber law-enforcers in ''DennouCoil''. They look like giant brown standing peanuts with smiley-faces painted on. [[NightmareFuel Yeah]].
* This has to be the only reason [[VideoGame/{{Kirby}} King Dedede]] ordered monsters from ''Holy'' Nightmare in KirbyOfTheStars (the dub doesn't have this, of course...making Dedede look like more of an idiot in the process, if it was possible). Doesn't help that a few of the soon-to-be gigantic enemies ''are'' [[RidiculouslyCuteCritter pretty cute]] [[KillerRabbit at first]].
[[/folder]]

[[folder:Film]]
* The Lemarchand puzzle boxes from ''Franchise/{{Hellraiser}}''. Their real name is the Lament Configuration.
* Consumer Recreation Services in ''Film/TheGame''.
* In ''Film/DjangoUnchained'', the plantation of a particularly sadistic slaveowner, Calvin Candie, is called "Candyland".
[[/folder]]

[[folder:Live Action TV]]
* [[SaturdayNightLive Anything to do with]] HappyFunBall.
* In season two of ''[[Series/BabylonFive Babylon 5]]'', Earth's government actually creates a Ministry of Peace (or [[DoubleSpeak minipax]] [[ShoutOut as they like to call it]]). The results are predictable.
[[/folder]]

[[folder:Literature]]
* The most famous of these is from {{George Orwell}}'s ''Literature/NineteenEightyFour''. The government has four chief buildings: The Ministry of Truth, in charge of propaganda, the Ministry of Peace, in charge of the military, the Ministry of Plenty, in charge of rationing supplies, and the Ministry of Love, described in the page quote.
** And don't forget the 5th one, the Ministry of Ironic Naming.
*** No, you mean "the Ministry of Totally Appropriate Naming". That's a different ministry entirely.
** Arguably, the name of the Ministry of Love is very appropriate, given that [[spoiler:its entire purpose is to make sure its inmates love Big Brother.]]
** And Big Brother itself, really.
* The SwordOfTruth series loves this one. The titular sword's magic doesn't operate based on truth, but on the wielder's perceptions, whether or not they're accurate. A "death spell" doesn't kill people; it's used to save their life. And a "maternity spell" is nothing tender or nurturing; it's used to take the target hostage by creating {{Synchronization}} between the caster and the target.
** It's even lampshaded when one of the characters reflects on the fact that she suggested to the BigBad he start styling himself "Emperor Jagang the Just".
* The trade paperback of Jhonen Vasquez' ''Squee'' series is called ''Squee's Wonderful Big Giant Book of Unspeakable Horrors'', and not without reason.
* Mocked in ''Literature/AmericaTheBook'' by Creator/JonStewart, which contained a chart demonstrating how as the Congo's "Inherent Lies in Name" had increased, so had its oppression level.
-->Sub-saharan Africa's largest nation has grown more oppressive over the decades, and its names has kept pace."
-->Congo. Lies in name; 0. Oppression level; bloody.
-->Republic of the Congo. Lies in name; 1. Oppression level; sadistic.
-->Democratic Republic of the Congo. Lies in name; 2. Oppression level; genocidal.
-->People's Democratic Republic of the Congo. Lies in name; 3. Oppression level; inhuman.
-->Shiny, Happy, People's Democratic Republic of the Congo. Lies in name; 5. Oppression level; hide.
* In the Creator/StrugatskyBrothers' novel ''Literature/HardToBeAGod'', a lot a villages were renamed from their WretchedHive names to this trope. Perhaps in hopes it will make them better.
* ''Literature/{{Animorphs}}'' gives us The Sharing, an organization full of nice, friendly people who do charity work and have a great time doing it. And after you are initiated, a parasitic alien crawls into your ear and you are a slave to the invading alien race.
* ''TheChroniclesOfNarnia'': [[TownWithADarkSecret Harfang]] is said to be the home of the only "[[GentleGiant Gentle Giants]]" of the far north. [[ToServeMan Don't believe it]] [[ImAHumanitarian for one second]].
** The "Island Where Dreams Come True." [[NightmareFuel Night]][[NightmareSequence mares]] are [[RealDreamsAreWeirder dreams]].
* In "Little Harmonic Labyrinth" from ''GodelEscherBach'', the Tortoise was promised by a fortune teller "a stroke of Good Fortune," and it happens to him and Achilles in the form of one "Hexachlorophene J. Goodfortune, Kidnapper-At-Large, and Devourer of Tortoises par Excellence."
* In TheGrimnoirChronicles, the world is protected by "Peace Rays," invented by none other than NikolaTesla himself.
* In the novel ''The Tomorrow File'' the United States TwentyMinutesIntoTheFuture renames the government departments. The Department of Defense is called the Department of Peace. The Department of Health, Education and Welfare becomes the Department of Bliss. Other departments are also renamed.
* Hologram Fun World, in ''Literature/GalaxyOfFear'' and a few other parts of the Franchise/StarWarsExpandedUniverse. It's an amusement park, but attendance has been suffering and [[spoiler: the BigBad is testing his [[IKnowWhatYouFear Nightmare Machine]] on the few people still coming.]]
* In ''Literature/ThatHideousStrength'', the evil organization is the [[ScaleOfScientificSins National Institute of Coordinated Experiments]], or [[FunWithAcronyms N.I.C.E.]] Naturally, they're not very nice at all.
[[/folder]]

[[folder:Music]]
* "Super Duper Meteor" from Music/LemonDemon's ''Dinosaurchestra''.
[[/folder]]

[[folder:Professional Wrestling]]
* Wrestling/{{Raven}} has invented his own variation on the [[GarbageWrestler hardcore match]], which he's dubbed the "[[Literature/AClockworkOrange Clockwork Orange]] House of Fun", which he's challenged several opponents to in Wrestling/RingOfHonor and {{TNA}}.
[[/folder]]

[[folder:Tabletop Games]]
* ''ForgottenRealms'' spell "Nybor's Joyful Voyage". That Nybor also devised whole ''line'' of AgonyBeam spells can be counted as a subtle hint. It [[TeleFrag unsafely teleports]] one victim to random place 1-100 miles away from the point of origin (including straight up and down).
--> The "joyful" nature of Nybor's voyage refers to the joy of the spell's caster rather than that of its target.
** The AgonyBeam spells also fall into this trope. "Gentle reminder," which inflicts intense pain, "mild admonishment," which causes prolonged torture, and "stern reproof," which is so painful it can kill its target. By the time you get to wrathful castigation, it's time to be afraid.
* [[TabletopGame/{{Paranoia}} Alpha Complex]] practices this trope heavily, with flowery euphemisms for mind-control drugs and a brutal bloodsport called FunBall. At the same time, though, the most dangerous things in Alpha Complex tend to have absolutely honest and [[NamesToRunAwayFromReallyFast deeply intimidating]] names.
* In AdeptusEvangelion, the weapons company HELIOS manufactures a MASER pistol for Evangelion use. The design puts massive strain on the weapon's internal battery, occasionally causing what HELIOS advertises as a "bonus energy release". [[spoiler: It explodes.]]
[[/folder]]

[[folder:Video Games]]
* ''VideoGame/FableII'' features a mission to become Super Best Friends with Chesty the treasure chest, who has [[NightmareFuelStationAttendant a rather twisted idea of what constitutes "fun"]].
** Chesty returns for another side quest in ''Fable III'''
* Future Fun Land in ''DiddyKongRacing''. Giant stone spikes, electric fences and spaceships shooting at the player character are probably not what most people would expect from the 'fun' part of the name.
** Peaceful Pier in ''VideoGame/DonkeyKongCountryReturns'' is anything but peaceful due to sharks and a pirate ship firing cannonballs at you. Though it could just mean that the pier is peaceful- the ocean is not.
* In the pre-console days, [[ExactlyWhatItSaysOnTheTin Evil Otto]] of Berzerk! was a bouncing, smiley "have a nice day" face which was trying to kill you. So great is Evil Otto's urge to destroy the Humanoid that he will literally steamroll over his allies just to get a shot at you - grinning all the while. His hatred was so great that he'd go through the electric death walls to get to you, curse his bright smiliness.
* ''VideoGame/TheSims 3'' features a building that appears to be [[strike: a local branch]] the headquarters of the [[MostDefinitelyNotAVillain Outstanding Citizens]] Warehouse Corporation. It is an immense, [[AbandonedWarehouse run-down warehouse]] where a sim may [[EqualOpportunityEvil join]], and advance through the [[NebulousEvilOrganisation criminal career]].
* ''VideoGame/Left4Dead'' has the "Survival Mode". As they say on the poster, "It doesn't end well."
** With name like "Survival Mode", it should suit anyone who likes to survive.
* ''VideoGame/{{Mother 3}}'' features the following sign:
->"Tower of Love and Peace. Stay away!" [[spoiler:sign for the Tower of Thunder, which zaps people's houses if they don't obey Porky]]
** Peaceful Rest Valley in ''[[VideoGame/EarthBound EarthBound]]'' (a.k.a. ''Mother 2'') is populated mostly by alien invaders, killer robots, and exploding trees.
* The Hidden Fun Stuff of ''VideoGame/DwarfFortress''. [[spoiler:DemonicInvaders that attack your fortress if you [[DugTooDeep dig too deep]].]]
** ''[[FanNickname Dorf]] Fortress'' fandom in general uses the word "fun" to mean "losing," based on the official motto "Losing is Fun!" (i.e. "Forgetting to put in something to keep your well from overflowing can lead to a lot of fun.") Heck, the wiki's [[http://df.magmawiki.com/index.php/Fun article on Fun]] redirects to "Losing."
*** There are a lot of other fan nicknames for Fun stuff, including "the clown car" and "clowns" for [[spoiler: hell and the afore-mentioned DemonicInvaders]] and "party guests" for [[spoiler: the restless souls of people who haven't received a proper burial]].
** Dorf Fortress is also ''full'' of randomly generated names, so occasionally you'll have something like this pop up.
* ''VideoGame/WorldOfWarcraft'' has Professor Putricide's Laboratory of Alchemical Horrors and Fun. [[ThatOneBoss It's not that fun.]]
* From VideoGame/FinalFantasyVII, we have [[MegaCorp Shinra Inc's]] Public Safety Maintenance Department, just fancy euphemism for the company's [[EvilArmy army]] and police force. Said department has a sub-branch known as The Investigative Division of General Affairs Department [=AKA=] [[QuirkyMinibossSquad the Turks]], highly skilled special agents that perform black ops on behalf of the corporation, including kidnappings and assassinations.
* ''VideoGame/OurDarkerPurpose''. Anything with a pleasant-seeming name can be safely expected to be malevolent, dangerous, or at least unpleasant, but special points must go to [[spoiler:the [[EldritchAbomination Caring Friends]]]].
[[/folder]]

[[folder:Web Original]]
* WebAnimation/CharlieTheUnicorn travels to Candy Mountain...only to [[spoiler:[[OrganLegging have his kidney stolen]]]] when he goes inside.
* [[http://patpend.net/articles/zd/quotes.html This quote]]:
--> What the HELL is up with these candy companies? Little teeny bars are called 'Fun Size'.. Damn, Whats so fun about a smaller candybar?!?
** [[WebAnimation/HomestarRunner Strong Bad]] made the same joke in ''The House That Gave Sucky Treats''.
* The Equestrians from Roleplay/VoidOfTheStars use rainbow weapons. These are used to destroy starships and bombard planets.
[[/folder]]

[[folder:Webcomics]]
* ''Webcomic/GirlGenius'': "Fun-sized mobile agony and death dispensers" is the official name of what are commonly called "devil dogs," according to Castle Heterodyne.
** It should be noted that given the propensities of the Heterodyne Family "Fun-size" being mechanical horrors the size of a bear is only to be expected. Just imagine if they'd been made by the Wulfenbach clan...
** Also, the Happy Fun Ball Of Death, which apparently stalks the castle in a week-long cycle.
--->'''Ball:''' Clung! Clung!
--->'''Agatha:''' Why do I even ''have'' one of those?
--->'''Tiktoffen:''' Huh. I ''wondered'' where that went on Tuesdays.
--->'''Zola:''' ''Gillll!''
* Done by Ridley in ''PlanetZebeth'', with his bar's Super Happy Fun Slide. It is a slide, but the wall above the entrance disguises the fact that it leads down to a deep-fryer; any small enemies who enter the slide are cooked up and served to hungry bar patrons. Amazingly, none of the minions notice the deception; presumably due to the state of its riders, word-of-mouth recognition of the slide is based solely on its name.
* ''Webcomic/{{Sinfest}}'' has [[http://www.sinfest.net/view.php?date=2006-05-14 National Perfection Agency]], [[http://www.sinfest.net/view.php?date=2006-07-26 Beelze-Bud]] and [[http://www.sinfest.net/view.php?date=2010-04-12 Illumi-nicey (the New Illuminati Logo)]].
* In a strip of ''Help Desk'', in an attempt to get a better public image, The Dark Lord of Ubersoft legally changed his name to "Mr Bunny, the Hoppy Computer Guy". It didn't really work.
[[/folder]]

[[folder:Western Animation]]
* Mom's friendly surveillance company from ''WesternAnimation/{{Futurama}}''
** Also from the show, specifically "Teenage Mutant Leela's Hurdles":
--->'''Farnsworth:''' Teddy Bear Junction: [[WretchedHive The worst scum hole in the galaxy.]]
* [[TheSimpsons "Ooh! Super fun happy slide!"]] [[SchmuckBait (which just happens to lead into a pit full of vampires)]]
** Also from ''TheSimpsons'', Motherloving Sugar Corporation. Named for its founder, Garth Motherloving, formerly Garth Hitler.
*** Which also somewhat doubles as a form of GoshDangitToHeck. Three guesses what the "loving" part ''really'' is supposed to be...
* [[WesternAnimation/TheFairlyOddParents Fun box, oh fun box, so small and square and dark. Fun box, oh fun box, check out these cool fun locks, hey!]]
** In fact, anything to do with Flappy Bob and his two assistants.
*** You mean Happy Peppy Gary and Happy Peppy Betty?
* On ''{{Sealab2021}}'', Shanks takes the crew on a "bonding mission" to hunt {{Chupacabra}} on "Happy Fun-Time Island", which is infested with talking tree cobras.
-->Quinn: "Happy Fun-Time"? Who the hell named this island?
-->Shanks: {{Rambo}}.
[[/folder]]

[[folder:Real Life]]
* The FrenchRevolution's Committee of Public Safety. Ho ho ho. By "Safety" they meant ReignOfTerror.
** Actually, most of the latter fell under the auspices of Robespierre's Committee of Public Welfare.
* Many [[PeoplesRepublicOfTyranny totalitarian regimes]] use this sort of technique as a form of propaganda. See MaximumFunChamber, PeoplesRepublicOfTyranny.
** Stalin's USSR had "the ultimate act of social security". Guess, what that means? [[spoiler: Death penalty]]. Later thay realized how stupid it sounds and changed the legal formula to the much more appropriately-sounding "ultimate act of punishment".
* It's very common, at least in the U.S.A. and its member states, for legislation to be given names that are either unrelated to the legislation in question or, often, actually in contradiction to what the legislation does, purely for propaganda uses. This is especially common if the act in question is written by or for powerful business interests. Examples include things like "The Clean Water Act" or "The Job Creation Act" or "The [[FunWithAcronyms USA PATRIOT Act]]". After all...who would want to vote against something called "The Clean Skies and Fair Treatment for Innocent Victims Act" or the "Protecting Children from Internet Pornographers Act"?
** The British Parliament gets around this by naming acts in BeigeProse, always of the form "General Topic (Optional Specific Subtopic) Act Year".
** In recent years there has also been a trend in the U.S. toward informally assigning girl's names to legislation (usually laws concerning punishment and/or registration of convicted sex offenders), i.e., "Megan's Law," "Jessica's Law." (Combines this trope with ThinkOfTheChildren as well as MissingWhiteWomanSyndrome).
*** The girl's name thing tends to be that the law is named after a girl who fell victim to the specific thing the law is addressing (for example, "Amber Alert" isn't specifically named after the color "amber", but Amber Hagerman, a 9-year-old girl who was abducted and murdered).
* The National Defense Authorization Act of 2011 is this to some degree. On one hand, its most famous provision is one that allows warrantless indefinite detention for those suspected of terrorism in certain circumstances. However, most of the act actually really ''was'' about defense matters--that is, it was the annual appropriations act intended to keep the military fully supplied for the coming fiscal year.
* In the UK, the National Institute for Health and Clinical Excellence (NICE) decides whether or not a drug should be provided by the NHS -- so NICE can be responsible for denying life-prolonging treatments for reasons of expense...although sometimes they do this to avoid having to shut down care in areas that affect more people, lets [[RuleOfCautiousEditingJudgement leave it there.]]
* A "screw you, [[DigitalPiracyIsEvil M.A.F.I.A.A.]]" project, mass implementation of which would cause the litigous sort of publishers either lobby prohibition of [=WiFi=] as we know it or weep in futility?
--> ...[[http://www.boingboing.net/2011/01/27/piratebox-anonymous-1.html#comment-1008662 it should probably be called a "Togetherness Unicorn Pony Box" and be painted pink and blue to soothe the billy club bunch and avoid unfortunate incidents]].
* In France, it is frequent to add the epithete "social" to things… that are not. If you fire 1000 workers for the sake of profitability, call it a "social plan"; If you raise the VAT, making life more expensive for poorer consumers, call it the "social VAT", etc. Also, recently the term "videosurveillance" has been replaced by "videoprotection". [[BigBrotherIsWatching Reassuring, isn't it?]]
* Speed Cameras in the UK are "Safety Cameras" except in one honest county where they are "Enforcement Cameras".
** Since the purpose of the cameras is to keep people from driving at what the government considers unsafe speeds, this is not terribly inaccurate.
* [[ImperialJapan Imperial Japan's]] department of biological and chemical warfare research? The Epidemic Prevention and Water Purification Department.
* Al-Qaeda puts out an English-language magazine called ''[[http://en.wikipedia.org/wiki/Inspire_(magazine) Inspire]]''. Seriously.
[[/folder]]
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