No, it isn't [[KissingCousins what would happen if Superman and Supergirl hooked up]]. The supercouple describes those pairings which intrigues and fascinates the public on an intense and obsessive level. According to Wiki/TheOtherWiki the term was coined in the 1980s when interest in the pairing of Luke and Laura from ''Series/GeneralHospital'' garnered so much attention that their wedding was watched by 30 million viewers, a figure which is still the highest audience for a daytime SoapOpera in the U.S.A. This was all despite the fact that their romance began when Luke raped Laura, who was married to another man at the time.

Other Soaps, most notably Sister Series ''Series/AllMyChildren'' and [=NBC=]'s ''Series/DaysOfOurLives'' quickly sought supercouple pairings of their own, eventually leading to a standard formula for the phenomenon that was repeated endlessly during the 1980s. For example Alice and Bob, a pair of StarCrossedLovers, would fall in love after a short period of WillTheyOrWontThey but a misunderstanding would drive them apart. One of the couple (usually Alice, but sometimes Bob and occasionally both) would then marry the RomanticFalseLead. This marriage would quickly fall apart and after some more adventures Alice and Bob would reunite and marry. Often Alice would be subjected to an attempted or actual [[RapeAsDrama rape]] along the way, usually by her husband who turned out to be a villain. These storylines, if successful, gathered high ratings and press attention for their show. Soap writers took great care to groom their next supercouple [[SoapWheel long before the first were concluding their arc]] in order to maintain a certain amount of UnresolvedSexualTension. This BetaCouple would then replace their previous counterparts as the show's OfficialCouple once the previous couple had gotten married.

Shortly after the supercouple was finally married, one or sometimes both members of the pairing usually left the show (as the actors portraying them would often attempt to use their popularity in order to pursue other opportunities). This was accomplished by either [[PutOnABus putting them on a bus]] (if both were leaving) or having one of the couple die, [[NeverFoundTheBody without a body being found]] (if only one was leaving). If both actors stayed on the show however, the writers usually did everything they could to avoid ShippingBedDeath, which meant that once again Alice and Bob would be forced to break up. Often, the whole cycle was repeated anew with Alice and Bob divorcing, (and having more shortlived marriages to other people) only to reunite again and have a second wedding… and eventually a third wedding and so on.

Eventually this formula was picked up by other genres, most notably with Ross and Rachel from ''Series/{{Friends}}'', who resolved their WillTheyOrWontThey late in the show's second season and spent the next eight years playing out this trope (Ross even married another woman along the way, as well as marrying and divorcing Rachel at one point).

After a lull in the late 80's and early 90's a resurgence of the formula began to gain steam for a new generation in the mid 90's and early 00's, with the likes of ''Series/TheYoungAndTheRestless'' Nick and Sharon, JT and Coleen, ''Series/DaysOfOurLives'' Lucas and Sami, Shawn and Belle, Austin and Carrie, ''Series/AllMyChildren'' Mateo and Haley, Edmund and Maria, Leo and Greenlee, Bianca and Maggie, ''Series/GeneralHospital'' Sonny and Brenda, Lucky and Elizabeth, Patrick and Robin and so on. Many articles spoke of this new breath of life in the formula as riveting as well as the daring new directions some couples went, Bianca and Maggie being the first Same-Sex Supercouple ever conceived for example.

The supercouple is now on its way to becoming a DiscreditedTrope as audiences eventually tired of seeing their favourite supercouples getting married for the ''fourth'' time and were GenreSavvy enough to know that as long as both characters of a pairing remained on the show, then any break up would not be permanent. The rise of internet messageboards in the 1990s provided an outlet for fans of alternative pairings. These pairings [[FanPreferredCouple often become more popular than]] the show's OfficialCouple, resulting in a lot of ShipToShipCombat. Soap writers today usually prefer to use this to their advantage and even those pairings that were once thought untouchable (even the aforementioned Luke and Laura) are not immune from this. One area where the trope is still going strong, however, is with same-sex couples, as they tend to automatically get showered with attention simply due to their ground-breaking nature.

Compare OfficialCoupleOrdealSyndrome, which this usually involves.

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!!Examples:

%%Keep in mind that this trope is not the same as OfficialCouple or FanPreferredCouple; these couples need to be well-known and beloved outside of their respective fandoms, not just within them. If the show itself is niche or obscure, the couple more than likely does not qualify for this trope.

* SoapOpera Examples:
** ''Series/GeneralHospital'':
*** Luke and Laura. While there have been other couples named retroactively, as stated above, they where the couple that coined the term and quite easily the most famous example.
*** Frisco and Felicia.
*** Duke and Anna.
*** Sonny and Brenda.
*** Lucky and Elizabeth.
** ''Series/PortCharles'' (a ''GH'' spin-off, incidentally):
*** Rafe and Allison: A match made in heaven.
*** Caleb and Livie. A match made in hell.
** ''Series/AllMyChildren''
*** Cliff and Nina, which hold the record in daytime history for the most divorces and remarriages of a Supercouple, ''four times'', in their 10 year reign. Though Bold and the Beautiful's Ridge and Brooke would top it with a fifth, the ratio to longevity compared to the two, Cliff and Nina ran from 1979-1989 while Brooke and Ridge started with the premier of B&B and are still going, makes Cliff and Nina top.
*** Tad and Dixie, the series longest running.
*** Jessie and Angie which made history as the first African-American Supercouple.
*** Greg and Jenny.
*** Edmund and Maria.
*** Stuart and Cindy.
*** Bianca and Maggie, which also made history as the fist same sex Supercouple.
*** Continuing on the show's groundbreaking traditions, Noah and Julia were the first interracial, he African-American, she Hispanic, Supercouple.
** ''Series/AsTheWorldTurns''.
*** Steve and Betsy
*** Holden and Lily
*** Bob and Kim
*** Carly and Jack
*** Tom and Margo.
*** Luke and Noah. Their first kiss made history by becoming the first gay male kiss on American daytime television.
*** Or Luke and [[EnsembleDarkhorse Reid]], who became immensely popular overnight. Even the most hardcore [[PortmanteauCoupleName Nuke]] fans found themselves hoping for a [[PortmanteauCoupleName LuRe]] HappyEnding. [[spoiler: [[DeathoftheHypotenuse Tragically,]] they don't get one. Though [[BuryYourGays Reid's death]] still doesn't reunite Noah and Luke in the end]].
** ''Series/DaysOfOurLives''
*** Bo and Hope, often called the Soap's signature coupling, and ranked often alongside Luke and Laura as one of the greatest love stories in daytime.
*** Doug and Julie, which is often cited as the first Supercouple.
*** John and Marlena. Ironic as John was originally thought to be Roman, making them a rare pairing to make up two different Supercouples between Roman and Marlena, though John and Marlena became the much more popular couple, often seen after only Bo and Hope as the shows most enduring romance.
*** Steve and Kayla.
*** Jack and Jennifer (It is worth noting that Jack was the RomanticFalseLead for Kayla before Kayla got together with Steve and Jack with Jennifer.)
** ''Series/TheYoungAndTheRestless'' most famous pairing would be Victor and Nikki, forming a modern day Pygmalion.
** ''Series/TheBoldAndTheBeautiful''.
*** Ridge and Brooke.
*** Some would say Ridge and Taylor as well.
** ''Series/{{Passions}}''
*** Sheridan and Luis.
*** Ethan and Theresa.
* Seth Cohen and Summer Roberts on ''Series/TheOC''
* Mike and Susan on ''Series/DesperateHousewives''
* Chuck Bass and Blair Waldorf on ''Series/GossipGirl''.
* ''Series/BuffyTheVampireSlayer''[=/=]''Series/{{Angel}}'':
** Buffy Summers and Angel.
** Buffy and Spike, too, although their relationship didn't run quite as [[SlapSlapKiss smoothly]].
* Ross Geller and Rachel Green on ''Series/{{Friends}}'', taking WillTheyOrWontThey to decade-long absurdity.
** To a lesser extent Chandler and Monica.
* ''Series/OneTreeHill''
** Nathan and Haley.
** Lucas and Peyton.
* Jim and Pam on the US version of ''Series/{{The Office|US}}''.
* Sam and Diane on ''Series/{{Cheers}}'', who are generally considered the TropeCodifier for WillTheyOrWontThey and BelligerentSexualTension in the sitcom genre. Just ''try'' and count all the TV couples ever since who've been described as having a "Sam-&-Diane-type relationship".
* Maddie and David on ''Series/{{Moonlighting}}''.
* Naomi and Emily on ''Series/{{Skins}}''--they weren't called "the nation's favourite lesbian couple" for nothing.
* Throw in John Paul [=McQueen=] and Craig Dean of ''Series/{{Hollyoaks}}'', who were probably the most beloved gay supercouple in British television.
** Another gay super couple from Hollyoaks (its a bit of a series staple by this point) would be Ste and Brendan, to the point that for a long time '[[PortmanteauCoupleName Stendan]]' and 'Hollyoaks' were nearly synonymous to viewers. Slightly a subversion, in the sense that their relationship was always dysfunctional, they have broken up multiple times and shortly after they were reunited and got things (mostly) sorted out emotionally, Brendan left the show and is unlikely to return.
* Blaine and Kurt from ''Series/{{Glee}}'' who've done for American gay teen couples what Naomily did for them in the UK.
%%Please do not add Rachel and Finn without first bringing it up on the discussion page. The current discussion has concluded that they don't spark enough interest outside of the Glee fandom to qualify for this trope.
* Luke and Lorelai on ''Series/GilmoreGirls''.
* Damon and Elena from ''Series/TheVampireDiaries''.
* J.D. and Elliott on ''Series/{{Scrubs}}''. This is lampshaded by several characters who compare them to Ross and Rachel.
* Ted and the Mother in ''Series/HowIMetYourMother'', although we spent nearly 8 seasons without any idea of who the latter was.
** Subverted in the finale. It turns out [[spoiler:the mother is a decoy for this trope and the real Super Couple is Ted and Robin. This did not go over well with the majority of the fandom]]
* In-universe example: Katniss and Peeta are this to the people of Panem in ''Literature/TheHungerGames''. Behind the scenes, however… [[spoiler:they end up becoming one for real.]]
* [[AlternateCompanyEquivalent Both Marvel and DC have one]], in the form of [[Franchise/SpiderMan Peter Parker/Mary Jane]] and [[Franchise/{{Superman}} Clark Kent/Lois Lane]] respectively. Both couples took a ''very'' long time to hook up in the comics themselves, have had other love interests who've never been quite as popular (though, Peter and Gwen Stacy is also rather popular, but avoid becoming this due to Gwen being largely obscure to non-comic fans until recent years), and are still largely the most well-known couples in the superhero genre. DC even based [[Series/LoisAndClark an entire show]] based around their couple, and their later show ''Series/{{Smallville}}'' built them up similarly (despite originally putting Clark together with [[CreatorsPet Lana Lang]], and strong fandom love for CanonImmigrant Chloe Sullivan), while most Spider-Man adaptations frequently just use Mary Jane as his love interest.
** DC also has [[Franchise/{{Batman}} Batman and Catwoman]]. Batman has more than a few love interests, but besides Talia, none have came close to Catwoman in popularity or how long they've lasted. While they've only ever briefly been together properly, the two are probably one of the most famous superhero couples (and the most well known [[DatingCatwoman Superhero/Supervillain couple]]).
** The main couples of the ''ComicBook/{{Legion Of Super-Heroes}} (Lightning Lad/Saturn Girl, ComicBook/{{Supergirl}}/Brainiac-5...) date back to the early 60's and are immensely popular among the Legion fandom. Lightning Lad and Saturn Girl's relationship was first hinted in 1962 and they have been married since 1978.
** Marvel as well has other Supercouples in [[Franchise/FantasticFour Reed Richards and Sue Storms]] aka. Mr. Fantastic and The Invisible Woman, which has remained one of the most longest and enduring Superhero Marriages of all time and [[Franchise/XMen Scott Summers and Jean Grey]] which while Jean has been paired with Logan/Wolverine once in a while, she always ends back with Scott in one way or another.
* Eli and Clare from {{Degrassi}} were this for a while. Unfortunately, the writers have [[ForcedMeme taken this trope so far]] that many fans have [[AbandonShipping gotten tired of the couple.]]
* Creator/{{Nintendo}} has two: [[Franchise/SuperMarioBros Mario/Princess Peach]] and [[Franchise/TheLegendOfZelda Link/Princess Zelda]]. From the beginning of their franchises, both couples remain strong and are widely considered to be the gold standard by which all video game relationships are measured. Although Mario and Link have been teased with other love interests, none of them are nearly as popular as Peach and Zelda; the only credible rival to Link/Zelda is Link/Midna but but has the disadvantage of appearing in [[VideoGame/TheLegendOfZeldaTwilightPrincess only one game]] that feels more like an exception, rather than a norm. Mario and Peach generally enjoy a good relationship both in the core games and the spin-offs, while ''VideoGame/TheLegendOfZeldaSkywardSword'' had Link and Zelda's evolved relationship as one of its main draws.
* DC have another one in the live action adaptation ''Series/TheFlash2014'' - Barry and Iris. Like in the comics, Barry has other love interests, as does Iris on the show, but neither the show nor its creators have ever denied that they are destined to be together. They become the OfficialCouple near the end of season 2, and many consider their relationship to be the emotional centre of the series. Their love also happens to span at least three timelines, two earths and outlasted death itself. Their romance becoming so popular and iconic, that their long built up wedding will be a highlight and catalyst to the massive ''Series/{{Arrowverse}}'' crossover event ''Series/CrisisOnEarthX'', the promo comic style poster for the event featuring the two upfront and center. Supercouple, indeed.
* Emily and [[spoiler: Alison]] on PrettyLittleLiars.
* Berenice "Bernie" Wolfe and Serena Campbell of ''Series/HolbyCity'', who are most notable for spectacularly averting NobodyOverFiftyIsGay and for becoming easily the most popular pairing in the current era of the show -- including drawing in many, ''many'' queer women who [[JustHereForGodzilla are just watching for]] [[PortmanteauCoupleName Berena]]. Catherine Russell, who plays Serena, [[https://www.youtube.com/watch?v=7pcKE1OBy1E noted]]:
-->'''Russell''': ...if you don't have representation, which as a lesbian [[HideYourLesbians you don't]], then to be on primetime television and to see yourself is... occasion to hang out the bunting, light a sparkler, and shout 'Hurrah! At last!'"