[[quoteright:235:[[Webcomic/AllNewIssues http://static.tvtropes.org/pmwiki/pub/images/lusting1_2595.jpg]]]]
[[caption-width-right:235:[[http://www.allnewissuescomic.com/2011/03/31/85-getting-closer/ #85: Getting Closer]]]]

Sometimes a guy really ''does'' want to [[JustFriends just be friends]] with a girl; at least as far as conscious decisions about what he wants go; but he can't get rid of his sexual thoughts about her.

Maybe something about her, whether appearance or personality or whatever else, just seems sexy to him. Perhaps he is just so dirty-minded by his very nature that he just has sexual thoughts about her anyway. Whatever the case, the lust conflicts with the friendship, and he would try, often not that easily, to conceal the former.

Gender-inversions are probably going to be rarer, given [[AllWomenArePrudes the]] [[AllMenArePerverts stereotypes]], and even when they would happen, [[DoubleStandard it wouldn't be as big a deal anyway]].

Compare AND contrast with IDontWantToRuinOurFriendship. The difference lies in the reaction of the character feeling the romantic/sexual feelings (and, in many cases, the former relationship between the two): if they're creeped out by their sudden attraction to the person they had always considered a brother/sister, it's this trope; if they're worried that admitting their feelings to someone with whom they've been Just Friends will cause drama or change a group dynamic, it's IDontWantToRuinOurFriendship.

Compare StupidSexyFlanders, as it reflects on a similar conflict between the sexual thoughts one has and consciously thinking one shouldn't have such sexual thoughts. ([[CaptainObvious And yes, this is snowcloned from it]].) Compare and contrast FriendsWithBenefits, one solution to this problem if it's mutual.

TruthInTelevision, of course. After all, it's considered normal to lust after someone you don't know, as opposed to a close friend (that you ''do'' know).

!! Examples:

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[[folder: Anime and Manga ]]

* In {{Yuri}} series SasamekiKoto, Sumika Murasame [[YoureNotMyType is stuck being]] JustFriends with LipstickLesbian Ushio Kazama (not this trope), but as the story goes on, we find out that [[spoiler: Ushio has fallen for Sumika at some point but is extremely uncomfortable being attracted to a close friend]] (this trope).
* From ''{{Touch}}'': Tatsuya: ''"One day, we became aware that one of the three of us was a girl."'' Thus began the {{childhood friend romance}} {{love triangle}}. Oh, and a good deal of baseball too.
* In ''LightNovel/InfiniteStratos'', this is VIRTUALLY [[TheHero Ichika]]'s relationship with all the members of his UnwantedHarem, he is indeed interested in them, ranging from cute (Rin, Laura, Char), fascination of beauty (Cecilia) and outright sexual (Houki, probably Char). Point is: [[CelibateHero He doesn't want to have a girlfriend yet]].
** Hilariously, [[spoiler:[[TheAce Tatenashi]] [[EnsembleDarkhorse who has all the charm]]]], [[EpicFail is disregarded as girlfriend material because "She's just too good"]].

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[[folder: Film ]]

* Billy Crystal's character in ''WhenHarryMetSally'' epitomizes this trope, and it plays a major part in the plot of the film itself.

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[[folder: Literature]]

* A lesbian example of the trope occurs in ''Killswitch'', the third book in the CassandraKresnov trilogy by Joel Shepherd. The titular android's bisexual best friend admits to having fallen in love with Cassandra, but the latter is straight and the friend doesn't want to affect their working and non-working relationships.
* This is part of the relationship between [[TheDresdenFiles Harry Dresden]] and [[TheEmpath Molly]] [[SheIsAllGrownUp Carpenter]]. He doesn't reciprocate her [[HotForTeacher feelings]] towards him (and feels it would be creepy to do so, given that he's known Molly since she was a child), but still finds her attractive. [[InnocentCohabitation Awkwardness]] [[TrueCompanions ensues]].

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[[folder: Live Action TV ]]

* ''Series/BuffyTheVampireSlayer'':
** This was pretty much how Xander felt about Buffy after he got past being outright attracted to her and too inept to say so.
** Willow finally gets together with Xander. When they're both with other people.
* On ''Series/{{NCIS Los Angeles}}'': It's a quick moment, but it's there. When Kensi is compelled to do a quick change in clothes in the middle of an undercover op, Callen's eyes widen. [[HeartwarmingMoment And he politely looks away.]]
* For a brief period Series/{{Angel}}'s feelings towards Cordelia are this, with him sort of horrified that he does feel something romantic for her when previously they were like family. By the time he gets over it there's other issues preventing them getting together... not that there [[CantHaveSexEver weren't already]].
* In ''Series/{{Community}}'', Jeff and Annie often fall into this territory. They're pretty much the OfficialCouple by this point, but the age difference and [[LikeBrotherAndSister nature of the relationship so far]] has made them both feel somewhat squicky about the idea of hooking up, despite how much they both seem to want to hook up.
* All three of the male roommates on ''NewGirl'' have had moments like this with their female roommate Jess. This is especially the case for Nick, who has some serious UnresolvedSexualTension with her.

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[[folder: Visual Novels ]]

* In ''VisualNovel/LittleBusters'', if you choose to stay with the guys rather than go with the girls on their sleepover, they end up conversing about love and when Riki is evasive, Masato jokes that he has a crush on Kyousuke. If you choose to lie, Riki admits mentally that he does, but denies it because [[IDontWantToRuinOurFriendship he doesn't want to ruin their friendship.]] Then when he asks Kyousuke who he likes, Kyousuke replies 'right now, Riki is my number one', causing Riki to [[LuminescentBlush blush heavily]]. However, he berates himself for thinking that way, stating that indecent thoughts like that are desecrating their friendship. Immediately afterwards Kyousuke asks him [[ThatCameOutWrong 'Wanna do it?']] Referring, of course, to playing tabletop baseball.
-->'''Riki''': ''Uooooh, what a misunderstanding I just had!! It's a desecration of our friendship... God of friendship, forgive me...''
* In ''{{Morenatsu}}'', it's revealed that [[spoiler: Shin feels this way about you]], which makes his self-conscious issues even more frustrating for him.

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[[folder: Web Comics ]]

* In ''Webcomic/AllNewIssues'', [[http://www.allnewissuescomic.com/comic/85-getting-closer/ Todd and Robyn look like they're almost going to kiss]], and then this trope kicks in.
* In ''Webcomic/{{Sunstone}}'', Anne reading Lisa's bibliography of [[InkSuitActor self-starring]] kinky erotica served as a good way to explore her interest in BDSM, but also, to Anne's annoyance, a good way to explore an interest in Lisa.

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[[folder: Western Animation ]]

* Brian for Lois in ''WesternAnimation/FamilyGuy''.
* Linda to Francine in ''WesternAnimation/AmericanDad''. What makes this more tragic is Linda is unaware that Francine is bi and doesn't seem to consider lesbian affairs as cheating.

[[/folder]]

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