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[[quoteright:350:[[ComicBook/CableAndDeadpool http://static.tvtropes.org/pmwiki/pub/images/deadpool_skewed_priorities_2.png]]]]
[[caption-width-right:350:"Give me a minute, I'm almost at the save point."\\
"You said the same thing five minutes ago!"]]
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->''"We could all have been killed -- or worse, expelled."''
-->-- '''Hermione Granger''', ''Literature/HarryPotterAndThePhilosophersStone''

Logic tells us that tasks and goals which have severe consequences if they are ignored--such as avoiding death, obtaining food and shelter, taking care of your spouse and children, or not getting fired from your job--are more important than optional desires such as looking fashionable, not missing your favorite television program, obtaining some rare collectible, or saving a trivial amount of money. If there's some kind of emergency, you're supposed to drop everything and deal with that emergency because nothing else is that important. However, there are certain people who seem to have it all backwards, and ignore big problems while spending their effort on things that are relatively meaningless. They might risk their lives by running back into a burning building to save some easily replaceable possession, spend money that they need for dialysis treatments by buying a flatscreen TV instead, drive a hundred miles out of their way to fill up at a station where fuel is only ten cents cheaper, or--as quoted from Hermione above--feel less concerned that their boarding school heroics might get them killed than the possibility it might get them expelled. Usually, this is to underscore how obsessed they are with a particular object or subject, and it tends to be PlayedForLaughs as long as their foolishness only backfires on them. It's more difficult to laugh about when the character's skewed priorities cause permanent injury to some other, innocent person.

Can result in DisproportionateRetribution, AndThenWhat, or ImThinkingItOver. Compare with ArsonMurderAndJaywalking. See also HonorBeforeReason and AlwaysSaveTheGirl. MajorInjuryUnderreaction could overlap with this. Compare BystanderSyndrome, where ''everyone'' has Skewed Priorities. Compare ThisIsNoTimeForKnitting, where someone's ''apparent'' Skewed Priorities turn out to be on the right track after all, as well as WorryingForTheWrongReason, where one character expresses some concern about a situation and another corrects them with a new concern. Advertising likes this trope, poking fun at the idea that their product is so awesome you should abandon everything else in favor of it. For when a character thinks social media is more important than safety, see SocialMediaBeforeReason.

This trope is a favourite of the CloudCuckooLander, though anyone can be prone to it. See also WorstNewsJudgmentEver, for when it applies to the media.

Obviously TruthInTelevision.



* A Bud Lite [[https://www.youtube.com/watch?v=z5uxs4wQAhI ad]] has a man and a woman driving down an empty road at night, and spotting a hitch-hiker with a six-case of Bud and an axe.
-->'''Man:''' Hey, that guy has Bud Lite!\\
'''Woman:''' And an axe!\\
'''Man:''' But he has Bud Lite!\\
'''Woman:''' ...''and an axe''.\\
'''Man:''' I'm sure he has a good reason. ''[pulls over]'' Hey man! What's with the axe?\\
'''Axe Murderer:''' It's a, uh...[[BlatantLies bottle opener]].\\
'''Man:''' Cool man, hop in!\\
''[advertisement proper plays]''\\
''[[[TheStinger see a hitch-hiker with a six-case of Bud and a chainsaw]]]''\\
'''Man:''' Hey, that guy has Bud Lite!\\
'''Axe Murderer:''' ''[[HypocriticalHumor And a chainsaw!]]''
* [[https://www.youtube.com/watch?v=FO67sdNDW0k This 1999 ad]] from Sprite's "Obey Your Thirst" campaign has a bunch of film studio executives gathered around discussing the marketing campaign for their upcoming SummerBlockbuster ''Death Slug'' (a parody of the prior year's ''Film/{{Godzilla 1998}}'', which by then was already notorious for being an overhyped, overmarketed dud). They've got merchandise, kids' meals, and a tie-in rap single called "Slug Slam" all lined up. As for the actual movie...
-->"Well, we don't have a script yet, but we can bang one out by Friday."
* Subverted in a radio commercial for Jimmy John's sandwiches. A man orders Jimmy John's, and when the deliveryman arrives, points out that the house is on fire. The first man hands the deliveryman a bucket. Other Jimmy John's delivery people arrive, and they put out the fire together. When a fireman shows up, he asks the first man why he didn't call the fire department first. Except he did call the fire department first; Jimmy John's is just that fast.

[[folder:Anime & Manga]]
* ''Anime/DigimonAdventure'' had some fun with this one.
-->'''Izzy:''' Hello, mom and dad, the fate of the world, remember? My grades can wait!
* The [[BattleButler Wolkenritter]] in ''Anime/MagicalGirlLyricalNanohaAs'' sure got their priorities straight. When told that the [[WaveMotionGun Arc En Ciel]], a weapon that distorts time and space for hundreds of kilometers to disintegrate everything in its range, is going to be used near [[CityOfAdventure Uminari City]] to get rid of the EldritchAbomination, their only worry is, of course, how it would affect their master Hayate's house.
--> '''Shamal''': I don't really want Hayate-[[UsefulNotes/JapaneseHonorifics chan's]] house to get obliterated either... \\
'''Chrono''': We're not talking about damage on such a small scale...
* In ''Manga/BlendS'', when [[GamerChick Kaho]]'s mother blasts at her for performing poorly at an exam and threatens to ban her from gaming if she doesn't score at least an average mark in the make-up test, she nevertheless makes the most of what little gaming time she has remaining.
* ''Manga/OnePiece'':
** In the Thriller Bark arc, Luffy puts recovering the Straw Hats' stolen food on the same level as rescuing Nami and getting his, Zoro and Sanji's shadows back (without which, they will be vaporized by the sunlight). This is in keeping with his personality, as he is at one point unsure whether he wants the legendary One Piece or a Hercules beetle more.
** In earlier episodes, he said a bard was more important to the crew than a medic.
** Both he and Carrot [[https://www.youtube.com/watch?v=NuFyH-4Uviw show it here]]; both seem far more concerned with their dinner than the dozen or so Marines out for their heads, pausing fight them only between mouthfuls. Of course, the same can be said for the Marines; one is more concerned that there'll be none of the curry left for them, while another seems to prioritize finding Nami to hit on her.
* There's a chapter of the ''Manga/SayonaraZetsubouSensei'' manga all about this. For instance, one character who is a hardcore {{otaku}}, runs into his burning home to rescue various {{moe}} merchandise he owns, but neglects his sister, who is still trapped inside. He promptly gets smacked by his mom when the sister is rescued by firefighters in the interim.
* The computer society president in the ''LightNovel/HaruhiSuzumiya'' anime shows this briefly when challenging Haruhi to a game to get his computer back:
-->''"I'm even willing to overlook the mental trauma you inflicted upon me when you stole my computer!"''
** Completely overlooked is the fact she blackmailed it out of him by ''threatening to frame him and his clubmates for gang-rape''. Though it is possible that he was referring to the entire incident and not just the taking-the-computer part, though he is vague.
* ''LightNovel/ACertainMagicalIndex'':
** When Ouma Yamisaka blows up the restaurant Touma and Index were eating at, Touma yells at the guy for shredding his homework in the process.
** During the Hyouka Kazakiri arc, everyone in the mall is informed there is a terrorist attack going on and urged to evacuate. Mikoto and Index waste time arguing about the fact they are rivals for Touma's affections, and ignore Touma, Kuroko, and Hyouka asking them to get moving, until Kuroko gets fed up and teleports them away.
** When Touma gets pissed off at the villain of the Daihasei Festival arc, Oriana Thompson, who is involved in a plot to brainwash the city, it's not the possibility of mass mind control that really upsets him, it's that her actions are interfering with the festival that's going on. [[AlwaysSaveTheGirl This is because Touma tends to care more about the individuals than the long term consequences]], but it still comes across as rather bizarre.
** When Ollerus tries to tell him what he knows about Imagine Breaker, Touma blows him off, saying he needs to finish his shopping before the store closes.
* ''Manga/{{Bleach}}'':
** In the Fake Karakura Town arc, Hachi and Soi Fon are facing Baraggan, a {{Nigh Invulnerab|ility}}le WalkingWasteland. Hachi tells Soi Fon that they have to work together and combine their powers, or Baraggan will kill them. Soi Fon coldly declares that she will never work with a comrade of Urahara, whom she hates. She says this while Baraggan ''is advancing on them''. Keep in mind that Baraggan has already ''disintegrated her arm''. In the nick of time, Hachi promises to trap Urahara in a forcefield for a month, and Soi Fon finally agrees.
%%** Pesche and Dondochakka ARE this trope.
** In the Thousand Year Blood War arc, a new villain by the name of Ivan invades Ichigo's bedroom. Ichigo promptly kicks him out and then prepares to go after him. Ishida, Orihime and Chad decide it's more important for them to stay behind and eat up the bread that Orihime brought than go out to help him.
*** Just before that, Ichigo doesn't really seem to mind the fact that Ivan broke into his house and seems more annoyed that he's standing on his bed.
** After Ichigo effortlessly knocks four female Sternritters through buildings, three of them regroup and marvel at his strength, wondering what they should do. Suddenly, the fourth, Candice Catnipp, goes completely berserk, ranting that Ichigo will die for getting her covered in dust. The other three comment, "''That's'' what you're concerned about?"
* ''Anime/SailorMoon'':
** In TheNineties anime dub, when Serena finds her fellow Sailor Scouts all chained up in a room from the MonsterOfTheWeek. Raye lampshades this by angrily ordering her to help them.
-->'''Serena:''' Hey, Mercury, I thought you were in computer school.\\
'''Amy:''' Class finished early.
** Usagi in general (in the anime at least). In the earlier episodes, she cares more about being a normal girl than being the protector of the universe. This led to a BewareTheNiceOnes moment with Luna when she threatens to claw Usagi's face when she doesn't feel like helping stop the Monster of the Week and looks ''scary'' doing it.
** Usagi and Rei argue over which one of them is prettier when they're in the middle of a fight against [[WakeUpCallBoss Jadeite]].
* ''Anime/DevilHunterYohko'': When Sayoko Mano was given the choice between dating and sex, or carrying on her family's legacy by becoming the 108th Devil Hunter, [[RefusalOfTheCall she chose sex.]] Which is how she became pregnant with her daughter, Yohko, at only 15. And now that Yohko's old enough to make the same choice, Sayoko actively encourages her to do the same.
-->'''Sayoko:''' ''[to Yohko]'' Life's too short to waste on being a Devil Hunter. A cute girl your age should get out more and date lots of young men. Here.\\
''[Sayoko tosses Yohko a pack of condoms]''
* ''Manga/DragonBall'':
** Goku and Piccolo fight in the final match of the 23rd World Martial Arts Tournament. Piccolo announces that he plans to kill Goku and take over the world, even nearly killing the audience with stray energy blasts. When Goku's friends attempt to assist him, he orders them back, saying that if they help him, he will get disqualified. They incredulously ask, "You're still thinking about the '''match'''!?" and try to point out that Piccolo obviously doesn't care about the match (you get disqualified if you kill your opponent), but to no avail.
** In later episodes, Goku and Chi-Chi tried to get Annin to put out the fire in the Ox-King's castle, and Annin ''only cared about her noodles.'' Goku, understandably, is angry about it, even though it didn't excuse his rude behavior.
* ''Anime/DragonBallZ'':
** Chi-Chi thinks Gohan's studies are more important than saving the world. It's to the extent that, in the movie "Super Android 13!", Gohan outright asks her if his studies really matter more to her than Goku's life, which shocks Chi-Chi enough to let him go help.
** Vegeta in the Buu Saga has this when he only cared about gaining power and being better than Goku than the fate of the universe, by allowing Babidi to turn him into Majin Vegeta and causing Majin Buu to be released.
** Played for laughs in the Namek Saga, where Dr. Briefs considers Goku's rebuilt spaceship unfit for takeoff--[[DitzyGenius because he hasn't found the right spot for the stereo speakers]].
** Goku believes that fair fights are more important than saving the world. Because of this, he has let his most powerful enemies transform to their strongest level of power. Also, he gave Cell a senzu bean and tried to get Gohan to fight him, because he felt it wouldn't be "fair" if Gohan beat Cell at his weakest.
** [[FusionDance Gotenks]] is an arrogant blowhard who cares more about showing off than actually saving the world. During his fight with Super Buu, he deliberately drags out the fight for the sake of drama and fakes being too weak to fight... which leads to him and Piccolo getting trapped in the Hyperbolic Time Chamber and Super Buu escaping and killing everyone outside.
* ''Anime/DragonBallSuper'':
** Goku asks Vegeta to train with him. While normally, Vegeta is just as obsessed with fighting as he is, he declines because his daughter is about to be born and he wants to be there. Goku gets confused and thinks Vegeta is being weird, wondering why something like a birth would be more important than training. This implies Goku wasn't there when his son Gohan was born.
** Beerus is a God of Destruction whose attitude towards a planet is largely dependent on its cuisine. He is shown blowing half of a planet to pieces because the food he was offered was subpar, and nearly destroyed the earth when Majin Buu refused to share pudding with him. Thankfully, after his fight with Goku, it has been the other foods he sampled that has spared the planet from his wrath.
** [[TopGod Zen'O]] holds the Tournament of Power, where the losers get their home universe erased from existence. While everyone else understandably freaks out when they learn about the stakes, Goku cares more about the fact he has a chance to fight the strongest opponents in several universes.
* ''Manga/FairyTail'': In the Fantasia arc, Laxus and his crew turn the girls to stone, and threaten to shatter them unless the guys search the town for and defeat them. Traps laid by one of Laxus's teammates force the guys to fight each other in order to advance, all desperate to save the girls. Natsu is trapped in a forcefield and struggles to escape, not to save the girls, but because he wants to fight the others and prove that he's the strongest. Makarov angrily [[WhatTheHellHero calls him out on this]], but Natsu explains that Laxus is obviously bluffing about shattering the girls. [[spoiler:It turns out that he was correct. Laxus didn't truly have the heart to kill anybody.]]
* In ''LightNovel/HighSchoolDXD'', when Issei is mortally wounded in the first episode, his first thoughts are regretting that he's about to die without getting laid and [[HaremSeeker getting a harem]]. He immediately lampshades how selfish this is. At other times, he'll think about perverted things during serious moments. His priorities remain rather skewed after [[spoiler:he's revived as a devil]]. For instance very few things besides his friends' lives can trump breasts. In one major battle against an enemy who can cause anything to become half its size and/or power. Issei is struggling immensely in this battle, when someone mentions that the attack could halve the size of his crush's breasts. Almost immediately Issei exhibits an explosion of near-infinite, pure, unbridled fury. You can destroy his school, you can threaten his hometown, but don't you dare threaten his club president's boobs.
* {{Bookworm}} Lucy ([[OverlyLongName abbrv.]]) Yamagami from ''Manga/ServantXService'' has a tendency to allocate an absurdly large portion of her salary on books, to the point of practically starving herself. For example, in episode 11, Yutaka saw her eating...''bread crust'' for lunch. This is also a trait that Yutaka {{exploit|edTrope}}s a little; he keeps asking her out to eat because he knows she'll say yes because she'll be hungry.
* From ''Anime/KillLaKill'', Mako is very ditzy. In the first episode, she is kidnapped and hung upside down ready for execution, and she's more concerned that everyone can see her panties. When her captors say they will dunk her in boiling oil, she's more concerned that the oil will make her clothes transparent. Her captors comments that she's either very carefree or very stupid.
* ''Manga/PuellaMagiKazumiMagica''. Kazumi's EstablishingCharacterMoment is asking for food toward the house owner when she wakes up. Yes, [[PervertRevengeMode she did punch the owner]] [[NakedFirstImpression when she realizes she's naked,]] but when her stomach growls, it implied that all is forgotten. Even the fact that said owner planned a terrorist attack didn't bother her much than, say, the chance that the food might be poisoned.
* PlayedForDrama in Anime/GaroTheAnimation. When Lara's house is attacked by the MonsterOfTheWeek, Leon advises her and her family to run away to a certain tree where a barrier against monsters is. However, Lara's grandfather disobeys the orders and runs into his burning home to rescue his harvest. This only suceeds in getting Lara and all her family killed.
* In ''Manga/MagicalGirlApocalypse'', when Akuta gets his arm blown off, his only complaint that that it will now be more difficult for him to masturbate.
* ''Literature/{{Gate}}'': When the gate of the other world shows up in the first episode, Japanese citizens are attacked by an unknown hostile enemy force dead set on invading the land beyond the Gate. Though he does his part as a JSDF soldier, Youji was much more worried about the fact that he wouldn't be able to buy any {{Doujinshi}} due to the attack, rather than the fact that a hostile army came out of nowhere and was killing people.
* In ''Anime/YuGiOhGX'', there's this dialogue between Bonaparte and Crowler when Chancellor Shepard returns from his sabbatical:
-->'''Bonaparte:''' ''[panicked, running into office]'' Crowler! Crowler! Something terrible has happened!\\
'''Crowler:''' Don't tell me! The faculty kitchen is out of fondue?\\
'''Bonaparte:''' It's worse than that! Actually, it's more like a toss-up. Chancellor Sheppard is back and he's headed this way!
* What would you do if you were bound by tentacles and were getting the life slowly sucked out of you? If you're Neptune from ''Anime/HyperdimensionNeptuniaTheAnimation'', you'd worry about your unfinished video games, of course!
* ''Webcomic/OnePunchMan'': Due to the fact that he's basically an InvincibleHero, Saitama is prone to thinking about something like his groceries or rent, even when in the middle of a fight.
* ''LightNovel/SoICantPlayH'': You'd think Mina would at least be ''a little'' upset that Quelle invaded her home by mind controlling her parents. Except Mina doesn't mind it at all. When Ryosuke asks her about it, she tells him [[IJustWantToBeSpecial she's happy]] now that she's part of [[MagicallyBindingContract a provisional contract]], like him.
* Near the end of the ''Manga/CityHunter'' story arc involving [[HitmanWithAHeart Miyuki Kobayashi]], when armed criminals pursue Kaori and Miyuki in a CarChase into a narrow alleyway and the girls, trying to flee from said criminals, find more of them in a car ahead of them, Kaori, not wishing to take the risk of waiting too long for Ryo to catch up to rescue them, suggests that they just ram the car ahead in hope of escaping on foot afterwards. Miyuki, seeing no other way, agrees, but adds that Kaori and Ryo would have to pay for the cost for the car repair. Kaori understandably calls her out on it.
* In Chapter 6 of ''Manga/MissKoizumiLovesRamenNoodles'', Koizumi reveals that she handed in her test paper completely blank because the day before the exam, she impulsively went to Touhoku to eat some Natto Kimchi Cream Cheese Ramen.
* In ''Manga/FullmetalAlchemist'', towards the end, the sacrifices have been gathered for the BigBad's bid for ultimate power, and the fate of the world is at stake. Said BigBad has just finished his EvilGloating about how anyone who attempts human transmutation is punished for their hubris in cruelly ironic ways. Ed's response isn't to start running ''or'' attempt to fight, at least not yet; it's to ''start yelling'' because one of the people present, [[spoiler:Roy Mustang]], didn't even attempt human transmutation and only ended up in the GateOfTruth because the villains deliberately put him there. He's not even yelling about the morality of putting [[spoiler:Roy]] in that situation; he's yelling because the fact of ''how'' [[spoiler:Roy]] got there ''means the BigBad's conclusion doesn't make any sense'', which while certainly an accurate summation is still pretty far from the biggest problem here.

* Creator/RowanAtkinson's "Fatal Beatings" sketch, wherein he (as headmaster of a school) is describing the way he beat a parent's son to death.
-->''"I find this morbid fascination with your son's death quite disturbing. What I am talking about is his '''attitude'''."''
* Creator/ChristopherTitus admitted he came very close to suicide while going through his divorce. Not caring that his wife would get everything. The house, and the kids, all of it and was fine with that... until he realized that included his sports cars.

[[folder:Comic Books]]
* ''ComicBook/MyLittlePonyFriendshipIsMagicIDW'':
** Apple Bloom is more upset about not getting her cutie mark before she is (presumably) to be killed by Queen Chrysalis. [[LampshadeHanging Lampshaded]] by Scootaloo.
** Everypony is awed, impressed, and somewhat scared when a magically-uber Twilight takes out the side of the castle wall. Rarity is furious that she ruined the curtains made of the finest silk.
** Surprisingly in the second story-arc of, Apple Bloom actually has the sense to point out to Scootaloo that a potential Nightmare invasion may not be the best time to think about their cutie marks, though she does briefly indulge Scootaloo's thought.
* In ''ComicBook/VForVendetta'', Lewis Prothero ran a concentration camp where people were routinely experimented on, tortured and killed. He never shows the slightest guilt, but is ''horrified'' when V threatens to destroy his prized doll collection. V naturally calls him out on this.
* From an article in ''Marvel Year in Review 1993'' (which was entirely a parody) on the DarkerAndEdgier trend in comics:
--> And it's getting harder and harder to remember a time when heroes-gone-hardcore such as [[ComicBook/TheDarkPhoenixSaga Phoenix]] and [[ComicBook/TheAvengers Yellowjacket]] had to be brought to heel for their [[WhatTheHellHero less-than-heroic actions]]. Today, they'd be headlining two books apiece, with [[WolverinePublicity guest appearances galore]]. Think about it: [[ApocalypseHow cosmic genocide]] and [[DomesticAbuse spousal abuse]] pale in comparison to the ever-present threat of [[CivvieSpandex street hoods]] [[ArsonMurderAndJaywalking with]] [[SuperheroPackingHeat guns]].
* Issue 42 of ''ComicBook/TheTransformersMoreThanMeetsTheEye'' features semi-invisible monsters that attack Transformers, able to use 'perceptive' camouflage to be effectively ignored by their victims. Nightbeat and Getaway are two of the first ones attacked on the Lost Light by the monsters after discovering clues to their existence that could not be ignored. Nightbeat narrates his explanation of the events aloud (as is typical of him given his Holmesian vibe), which causes Getaway to be sarcastic in response given how they're being attacked even as Nightbeat exposits. The two of them then proceed to spend the entire rest of their time bickering with each other rather than, y'know, ''calling for help and sounding the alarm.''
* In ''ComicBooks/WildsEnd'' the group is being pursued by a giant alien robot and have discovered an entire town in ruin. But hey, at least the local bar is still standing!
* Issue 18 of ''ComicBook/ThePowerpuffGirls'' (DC run), "The Trouble With Bubbles," has the girls battling a monster caterpillar in a lucha libre get-up. Bubbles misses her turn in the routine because she was too busy protecting a little butterfly from getting its wings wet, leading to her being ostracized by everyone for it. She eventually wins everyone over again when she uses this knowledge to defeat the monster when ''it'' turns into a brutal butterfly.
* ''ComicBook/UltimateOrigins'': The president wants a real supersoldier, not just a good soldier in a visible suit. To get a military advantage over the enemy? No: because "this is a war of images".

[[folder:Comic Strips]]
* ''ComicStrip/FoxTrot'':
** While storyboarding a Slug Man cartoon (Slug Man being his own creation) and trying to fit more action figures, playsets and merch (each dutifully trademarked), Jason wonders if it's customary to approach toy companies or TV networks first.
** One arc has Jason create a strip for submission to the school newspaper. Asked for his opinion, Peter thinks the writing isn't good, that art isn't good either...
--->'''Jason:''' [[TheMerch But, will it sell T-shirts?]]\\
'''Peter:''' My, but you do have pure motives...
* ''ComicStrip/{{Garfield}}'':
** [[https://garfield.com/comic/1986/10/16 Jon was buying a cake when three midgets wearing gorilla costumes burned the place and ran off with the cash register.]] The detail Garfield wanted to know was the flavor of the frosting.
** [[https://garfield.com/comic/2015/05/28 Garfield is watching a mystery show on TV]].
--->'''Inspector:''' I have solved the mystery of who ate all the peanuts!\\
'''Another character:''' But what about the murder?\\
'''Inspector:''' Oh... that...
* In a strip of the Swedish comic ''Lilla Berlin'' (''Little Berlin''), the main characters, a group of [[Main/{{Hipster}} hipsters]], are approached by someone with a petition against the 2022 FIFA World Cup in Qatar (for some of the reasons why, see [[https://youtu.be/DlJEt2KU33I?t=616 here]]), but nobody even bats an eye. What really gets their attention is [[spoiler:the fact that the games are scheduled for the winter months since it's too hot to play in the summer, ruining the characters' summer soccer plans]].
* ''ComicStrip/{{Peanuts}}'', this happens most during the sandlot ball games:
** In one strip where it starts to rain, Lucy suggests that Charlie Brown call it because her cake's getting wet.
** In another, Snoopy goes to the mound to request a time out because a bug is crossing the infield.
** And of course, Lucy comes to the mound a lot to make rather silly suggestions or questions, like making a hopscotch team or to ask why they don't have astroturf.

[[folder:Fan Works]]
* ''FanFic/AnAlternateKeitaroUrashima'': [[BitchInSheepsClothing Granny Hina]]'s top priority no matter what is to come up with all manner of ways to excuse the often-inexcusable behavior of the girls at her dorm. It's to the extent that when Motoko gets herself arrested for trying to challenge Keitaro to a duel, Hina is more concerned with defending her than the fact that Motoko ''threatened her grandson with a deadly weapon in public''.
* In ''Fanfic/CodePonyEvolution'', Twilight Sparkle thinks it's more important not to be late than to avoid death. [[spoiler:Even though if any of the ponies die on Earth, X.A.N.A wins]]
* In ''[[FanFic/EquestriaAHistoryRevealed Equestria: A History Revealed]],'' The Equinus Republic demonstrates this by placing great priority not on the starving population, or the increase in aggressive monster raids, but in the action of [[spoiler: banishing all of its political critics to Tartarus, the Pit of Monsters]]. The LemonyNarrator shows off her own Skewed Priorities by justifying their actions by stating that they couldn't allow [[spoiler: the critics to stay, or they would lower national pride. And then what would become of all the money they poured into the Equestrian Games?]]
** Loose Change then points out that if [[spoiler: the money on the games was wasted]], it might as well been used for some stupid, like feeding the starving population.
** It seems like this trope seems to fit the Equinus Republic in general, as they spent weeks debating the simple creation of a road before throwing out the case all together, while approving [[spoiler: the abolishment of penalties for homicidal evisceration in less than an hour]].
* In the ''LightNovel/HaruhiSuzumiya'' fanfic ''Fanfic/KyonBigDamnHero'', the Computer Society President finds strange that Haruhi's biggest priority on Kyon's first "encounter" with Yamane (which ended with [[spoiler:an attempt to kill Tsuruya followed by Kyon dangling Yamane outside a window in the third floor]]) is Kyon's record, and preventing it getting back to Kyon's mother.
* In ComicBook/XMen fanfic ''FanFic/MutatisMutandis'' by [[http://www.fanfiction.net/u/2359030/Artemiss_Liege Artemis's Liege,]] teenagers Rogue, Anole, and Northstar are trapped on the edge of a battlefield during the Marvel ComicBook/CivilWar, facing an armed [[ComicBook/ThePunisher Punisher]]. Rather than help explain the misunderstanding, Jean-Paul begins texting on his cell phone, not for help, but for entertainment, as a gun is held to his face.
* Invoked in ''Shades of Twilight'', the sequel to the ''WesternAnimation/MyLittlePonyFriendshipIsMagic[=/=]Franchise/MassEffect'' crossover, FanFic/MassEffectTheEquestrianEquation, when everyone who is involved in leading The Herd dismisses Rarity's insistence that they need to set up Equestrian tailoring as more of her fashionista frippery. Rarity eventually takes matters into her own hooves by pointing out, as part of a live broadcast interview, that non-Equestrians don't have the social training they do, and so any pony who insists on going "furclad" is giving anyone behind her (or him) a real eyeful of their most private parts whenever they move their tail. When Twilight Sparkle privately tries to point out that they weren't embarrassed by this when they didn't know it, Rarity points out it's better they be embarrassed and take steps to rectify it ''now'', then ignore it and end up getting a reputation as primitive beasts who can't even understand modesty later.
** As if to hammer the point home, an Equestrian worker suffers only minor injuries despite being caught in a fuel pipe explosion that should have charred him to ashes because he was wearing one of Rarity's work uniforms, thanks to the combination of her fashion designer wizardry and space age materials.
* In ''[[https://www.fanfiction.net/s/5001646/1/Nothing-but-Trouble Nothing but Trouble]]'', Manga/{{Naruto}} correctly predicts that his fiance Anko would be more freaked out that he's been married before than the fact that he's really the [[EldritchAbomination Kyuubi]] and Naruto's been dead for years. Though her reasoning does make an odd bit of sense: she barely knew Naruto but she's fully aware that she's rather crazy and is worried that Naruto/Kyuubi will divorce her if he wasn't willing to work things out with his previous wives (Naruto/Kyuubi quickly reassures her that he did work things out with them; he just outlived them).
* ''FanFic/RosarioVampireBrightestDarkness'':
** In Act III chapter 13, when it's discovered that the ghoul inside Tsukune had infected Kokoa with its essence, which caused her to rape Tsukune against her will, Felucia is more concerned over where having Kokoa rape Tsukune fits in with the ghoul's EvilPlan than anything else. Ahakon even asks her why that's the only detail she can focus on; in Felucia's defense, however, she ''does'' admit that it was a stupid question.
** In Act V chapter 23, with Yokai Academy's festival ruined and several students dead as a result of Tsukune's bloodlust-fuelled rampage, Rin's primary concern is that the fireworks show has been cancelled. Somewhat justified, as Ran explains to the others that she and Rin [[ConditionedToAcceptHorror have seen far worse while explained to Babylon]].
* In ''Fanfic/NoGodsOnlyGuns'', Gaige decides that the ''best'' time to start working on SCIENCE! and robotics is while she's in the middle of a giant battle with a bunch of geth.
* In the ''Manga/{{Magi}}'' fanfic [[https://www.fanfiction.net/s/11143457/1/Five-Times-Hakuryuu-Screamed-Judal-s-Name-and-One-Time-He-Was-Silent Five Times Hakuryuu Screamed Judal's Name and One Time He Was Silent,]] the second time Hakuryuu screams Judal's name involves him chasing after Judal seeking revenge for a prank that's been pulled on him, and this exchange occurs:
--> '''Hakuryuu''': Judal! When I get my hands on you, I'm going to cut off your braid and ''hang you on it!''
--> '''Judal''': No! Don't cut off my [[BraidsOfAction braid!]]
* In the ''[[Franchise/TheLegendOfZelda Zelda]]'' fanfic [[https://www.fanfiction.net/s/9223839/1/The-End-of-All-Things-Twilight-Princess The End of All Things]], when Zach and Midna inadvertently get caught in the gullet of a giant Deku Baba, Midna is more focused on the string of insults Zach just launched at her than the prospect of being eaten alive.
* When the dragons break free and go on a rampage in ''[[https://www.fanfiction.net/s/10362319/13/Bolts-from-the-Blue When the First Task Went Wrong]]'', several Slytherin students are more interested in blaming Harry than running for their lives. [[RealityEnsues They die when one of the mortally injured dragons falls out of the sky on top of them]].
* ''FanFic/ThisBites'':
** Nami's misery as they leave Alabasta, not because [[spoiler:Vivi is forced to come with them after being assigned a bounty]], but because they didn't get the solid-gold crocodile statues from Rain Dinners.
** When Yasopp finds out that Usopp has become a Straw Hat Pirate [[spoiler:from Cross's SBS broadcast]], he and Shanks instantly get into a brawl. Yasopp is pissed because Shanks's protégé dragged his son away from his quiet, safe life, Shanks is pissed because Yasopp's SpitTake caused him to waste good booze.
* Played with in ''[[https://www.fanfiction.net/s/12023037/10/Hitting-the-tomes Hitting the Tomes]]'' when the Gryffindor quidditch team, several of Harry's housemates, and [=McGonnagall=] all think Harry has his priorities all wrong when he quits the team because it's his [=OWL=] year and he needs to study. Though the real reason is he needs time to study for his [=GSCEs=].
* ''Fanfic/RequiemForALoud'' features an extremely rare PlayedForDrama example; [[spoiler:Lincoln is diagnosed with brain tumors and will die within the next two weeks, but the [[BreakTheCutie reactions]] that his friends and family have to this are what he considers to be the most devastating]].
* Defied on [[Series/BuffyTheVampireSlayer Xander's]] suggestion in ''[[https://www.tthfanfic.org/Story-23251-16/BarefootXO+Time+and+Again.htm Time and Again]]'' when he explains to Literature/HarryPotter that if any Task seems beyond him in the Triwizard Tournament, he should simply concede as his goal is survival, not winning. Harry admits he's right and is embarrassed by once taking Wood's advice to "Get the snitch or die trying" seriously given that Quidditch is only a game.
* [[VideoGame/Persona5 Akira]] is accused of this in ''Fanfic/TheEvilQueen'' by his Persona Arsene. Akira doesn't want to risk his life in the Metaverse to change Makoto's heart, but was about to get in a fight with Ryuji to keep him from breaking another student's gaming handheld.
-->'''Arsene''': THIS is the great cause you will stand and fight for? A child’s toy? You would damn the whole school to a year’s worth of tyranny, but a single boy’s suffering drives you to heroism?
* In ''Fanfic/AManOfIron'', what is [[TheStoic Tywin Lannister's]] reaction to a flying knight who shoots magical laser beams bursting through the ceiling and threatening the lord of the castle? Annoyance that said knight is wearing Lannister colors without his permission.
** Tony's reaction to Jon saving him from [[spoiler: Ivan Vanko]] is to point out that the armor Jon is wearing isn't one which he (Tony) made.
* In the ''WesternAnimation/MiraculousLadybug'' AU ''[[https://archiveofourown.org/works/12848001/chapters/29338929 To Hench or Not to Hench]]'', where Chat Noir has been fighting alone for years, Marinette is so set on having that internship at ''Gabriel'' she ends up accepting to work as Hawk Moth's henchwoman in exchange. At least she used the situation to turn it into a ''paid'' internship (plus lavish pay as a henchwoman)...
* In ''Fanfic/FatesCollide'', when Crescent Rose gets damaged during Ruby Rose's sparring match with Cu Chulainn, she attempts to repair it, ignoring him even though the fight wasn't paused. He calls her out on it.
* Petunia Dursley of ''Fanfic/ChildOfTheStorm'' is horrified by the fact that her neighbors think she's scum, never mind the fact that she earned that contempt by ''abusing a child.''
* In ''WebVideo/UltraFastPony'', Princess Celestia only seems to care about tea. When Twilight Sparkle saves the world from the destruction in the opening two-parter, Celestia punishes her for missing a tea party while she was saving the world. When the malicious RealityWarper Discord begins wreaking havoc, Celestia only cares that Discord stole her teacups. In Celestia's mind, a fire destroying a major city is less important than Princess Luna holding a tea party without inviting her.
* ''WebVideo/DragonBallZAbridged'':
** Goku prioritizes his food first, followed by his friends, followed by the friends he considers "emergency foods", and ''then'' his son.
** When Chichi was injured Goku's first question to her is where the food is - she'd called that one of their meals was ready. ''Then'' he asks about what happened to her and her dad. When she finally points out Gohan was just kidnapped, Goku complains he'll be late for the meal.
** Bulma is outraged that Krillin destroyed the remote she created not because it means Cell can absorb 18 but because it took her twenty hours to make. Later when Vegeta agrees to let Cell absorb 18 Bulma is delighted that she won her bet on who would screw things up.
* Blog/RWBYRecaps: In "The End of the Beginning", Ruby is completely unconcerned about Yang (her sister), losing an arm and is more worried about whether Roman Torchwick (her enemy) had died from being SwallowedWhole.
* ''Fanfic/WinterThornsOfHighgarden'': Willas Tyrell's decision to abduct and marry Lyarra Snow is a humongous scandal amongst the Westerosi nobility, and it's implied House Tyrell's reputation took a serious hit because of it. Mace Tyrell is deeply upset by the fact his eldest son refused to invite him to his wedding. Okay, it showcases his political ineptness, but this is rather sweet.

[[folder:Films -- Animation]]
* ''WesternAnimation/TheBoxtrolls'': Lord Portley-Rind uses civic funds to commission a massive wheel of cheese instead of building a ''children's hospital''. In fact, his obsession with cheese [[ParentalNeglect puts a serious cramp in his relationship with his daughter Winifred]], and at one point blinds him to the fact that [[NotNowKiddo she's trying to warn him]] of the {{Big Bad}}'s evil plan.
* ''Disney/TheEmperorsNewGroove'': Yzma's first plan to get revenge on Kuzco was to turn him into a flea, stick him in a set of nesting boxes, mail the boxes to herself, and then smash the boxes with a hammer. The reason she changes her scheme? She wanted to save on postage. Since she had to be reminded that revenge was an option in the first place, it's not terribly surprising she fell victim to this trope.
* ''WesternAnimation/TheIncredibles'':
--->'''Violet:''' Mom and dad's lives could be in danger! Or worse, their ''marriage''.
--->'''Lucius (Frozone)''': Honey?\\
'''Honey''': What?\\
'''Lucius''': Where's my super suit?\\
'''Honey''': What?\\
'''Lucius''': Where - is - my - super - suit?\\
'''Honey''': I, uh, put it away.\\
''[Helicopter explodes outside]''\\
'''Lucius''': ''Where''?\\
'''Honey''': ''Why'' do you need to know?\\
'''Lucius''': I need it!\\
'''Honey''': Uh-uh! Don't you think about running off doing no derrin'-do. We've been planning this dinner for two months!\\
'''Lucius''': The public is in danger!\\
'''Honey''': My ''evening's'' in danger!\\
'''Lucius''': You tell me where my suit is, woman! We are talking about the greater good!\\
'''Honey''': 'Greater good?' I am your ''wife''! I'm the greatest ''good'' you are ''ever'' gonna get!
* ''WesternAnimation/KungFuPanda2'': A flashback scene shows how Mr. Ping found baby Po abandoned in a ([[BigEater now empty]]) box of radishes. So Mr. Ping makes a decision that will change his life forever...to make his soup without radishes. ''And'' raise Po as his son.
* ''WesternAnimation/{{Paranorman}}'': Features a man who is torn between fleeing from the approaching zombie horde and waiting for the vending machine to deliver the snack he just bought. When the zombies are almost upon him he finally flees, only to ''[[TooDumbToLive come back]]'' when the snack arrives. [[spoiler: Fortunately, the zombies were never interested in hurting him.]]
* ''WesternAnimation/TheSpongebobSquarepantsMovie'': When King Neptune freezes Mr. Krabs, Squidward says, "Oh, no! This is terrible! Who's gonna sign my paycheck?"
* ''WesternAnimation/StrangeMagic'': [[EvilOverlord The Bog King's]] minions tend to have this.
-->'''Minion''': Uh sire, I forgot to mention you forgot your weapon upstairs. But I found your boutonniere!
* ''Disney/{{Tangled}}'': Flynn Ryder is on the run being pursued by palace guards, after having stolen the crown (something he can get death sentenced for if caught). When he comes across a "Wanted" poster with his face drawn on it, instead of running on he takes the time to take the poster in his hands and exclaim
--> '''Flynn:''' [[LittleNo No no no no no no no]], this is ''bad'', this is very, very ''bad''... this is ''really'' [[RuleOfThree bad]]! ''[{{Beat}}]'' ''[[BerserkButton They just can't get my nose right!]]''
** This is a RunningGag and later taken UpToEleven when other people actually recognize him from the "Wanted" poster, and Flynn instead of having an OhCrap reaction to being about to be handed over to the authorities:
--> '''Vladimir:''' ''[Pointing to Flynn with one hand while a finger of his other hand covers up the nose on the poster]'' Is this you?
--> '''Flynn:''' ''[Moves Vladimir's finger off of the poster's nose, and sees that his nose is even more badly drawn than on the first poster]'' Ow... Now they're just being mean.

[[folder:Films -- Live-Action]]
* Lampshaded in ''Film/FerrisBuellersDayOff'':
--> '''Cameron:''' Ferris, my father loves this car more than life itself.\\
'''Ferris:''' A man with priorities so far out of whack doesn't deserve such a fine automobile.
* ''Film/{{Zombieland}}'' sees Tallahassee's quest to find Twinkies. [[spoiler:Something of a subversion as his [[FreudianExcuse motive]] for wanting the Twinkies so bad actually makes sense.]]
--> '''Witchita:''' You're risking our lives for a ''twinkie?''\\
'''Columbus:''' Just humor him.
* In ''Film/AirplaneIITheSequel'', Elaine tries to tell the passengers that the Mayflower lunar rocket plane is off-course, but they don't panic until she mentions that the plane is out of coffee.
* In ''Film/TheProducers'' remake, Max cries "Oh no!" after stepping out of the way instead of catching a little old lady, who hurtles away; however, it turns out he is upset because she forget to sign the check.
* Early on in ''Film/AttackOfTheClones'', Obi-Wan chews Anakin out for losing his lightsaber. Later on, when Anakin is trapped inside a wild droid factory with NoOSHACompliance, his lightsaber is destroyed, he's surrounded by battle droids and a Mandalorian, and his response is "Not again. Obi-Wan's gonna kill me."
* Played with in ''Film/LordOfWar'': Andre Baptiste Sr., a dictator, shoots one of his own men with a gun that Yuri, an ArmsDealer, is showing to him. Yuri shouts "Why'd you do that!?", then follows up by explaining that Baptiste will now have to buy the gun since he can't sell it used. It's not a straight example because Yuri doesn't actually feel that way - he genuinely reacted to the man's death, then realized doing so was a mistake and made it into a joke to keep on Baptiste's good side.
* ''Film/{{Titanic 1997}}'':
** PlayedForDrama to show off what an asshole Cal is. After hearing that half the people on the ship are going to die, what's he concerned about? "You know, it's a pity I didn't keep that drawing. It'll be worth a lot more by morning."
** And by Rose's mother, when she asks a crewman as everyone is piling into the few remaining lifeboats if the seating will be divided by class.
** And another woman who asks, "Can you hold the boat for a moment? I have to go back to my room for just--" She gets cut off as a fed up Lightoller bodily picks her up and dumps her into the boat.
* ''Film/ApocalypseNow'':
** ColonelKilgore is annoyed with Charlie (who doesn't surf) because the VC are occupying a terrific beach that should be used for surfing. He orders a series of [[DeathFromAbove air-strikes]] just to clear the zone so he can exercise his hobby, the military importance is not the issue. In fact Kilgore never would have escorted Willard and his crew there if he hadn't gotten word of a nice beach being there alongside Willard's destination. Later, he goes on a manhunt for Willard via helicopter because Willard stole his board.
** Near the very end of the film, we get this gem:
-->'''Kurtz:''' We train young men to drop fire on people, but their commanders won't allow them to write "fuck" on their airplanes because it's obscene!
* ''Film/CabinFever''. People all around are dying of a deadly flesh eating disease. [[BigLippedAlligatorMoment Suddenly, the caring hero finds himself laying underneath a woman who just wants to have sex.]] In most discussions about this scene in forums, etc., viewers agree that the woman's priorities are severely messed-up, though [[MsFanservice a lot of guys add that if they were sitting beside the woman themselves, they'd be more then happy to let her do her thing.]] Later on, the same girl decides to have a bath and shave her legs while everybody else is either dying, searching for survivors, or trying to escape from homicidal rednecks.
* In ''Film/WendyWuHomecomingWarrior'', Wendy Wu is told that she is TheChosenOne and must save the world, but she at first thinks that becoming Homecoming Queen is more important. She eventually gets her act together and saves the world.
* In ''Film/TheHangover'', this is a defining trait of Alan Garner.
** In Part I, when everybody is berating Alan about him putting roofies in their drinks, Alan gets shocked at Stu cursing at him.
** In Part II, everybody is held at gunpoint and Alan is more concerned about a monkey.
** In Part III, everybody is freaking out about a man getting murdered before their eyes and Alan is more concerned about almost losing his phone.
* In ''Film/TheGodfatherPartIII'', a helicopter surprises and begins to massacre a large meeting of Mafia bosses. One boss refuses to leave the room without his lucky coat and is mowed down before he can even take the coat off the rack.
* ''Film/{{Hook}}'': When Tinkerbell grows into a life-size and destroys her house, Peter response is "You broke your house" and then "You're humoungous".
* In ''Film/LegallyBlonde'', Brooke has an airtight alibi for her husband's murder (she was getting liposuction) but refuses to use it in her defense because she made a fortune on her fitness empire and doesn't want to hurt her reputation. [[TakeAThirdOption Apparently the idea of saying she was having surgery or in a doctor's appointment, but not specifying what kind never occurred to her]]. In Brooke's defense, the prosecution would have likely pressed to find out what the appointment was for, which would have easily leaked the information to everyone. Still, a damaged reputation isn't as bad as going to prison.
* ''Franchise/HarryPotter'':
** There's a RunningGag in both the books and the movies that Hermione Granger is especially prone to this.
*** Lampshaded and [[DontExplainTheJoke explained]] in [[Film/HarryPotterAndThePhilosophersStone the movie]] of ''Film/HarryPotterAndThePhilosophersStone''; Hermione's line is also in the book, but Ron's rejoinder is not:
--->'''Hermione:''' I'm going to bed before either of you come up with another clever idea to get us killed. Or ''worse'' ...'''expelled!'''\\
'''Ron:''' She ''needs'' to sort out her priorities.
*** This is also manifested in Hermione's boggart, which is not Voldemort, or death, or giant monsters, or anything like that -- but ''failing all her classes''. It's at a time when she's heavily academically stressed due to taking so many classes she needs to resort to time travel just to attend them all.
*** In the [[Film/HarryPotterAndThePrisonerOfAzkaban third film]], after Harry illegally does magic outside school (and gets pardoned), Hermione says, "It's not funny. Harry was lucky not to be expelled." He responds icily, "I think I was lucky not to be arrested, actually." (In this instance possibly closer to WorryingForTheWrongReason?)
*** In the [[Film/HarryPotterAndTheDeathlyHallows seventh film]], when they've just had to flee from the Death Eaters twice, Hermione suddenly wails that they didn't celebrate Harry's birthday. He reminds her that there's a war going on around them. And she actually lampshades herself.
----> '''Hermione:''' "Oh, right. Perspective."
* In the climax of ''Film/OutrageousFortune'', the two heroines are being pursued by both Michael and the FBI on a dangerous mountain Lauren holding the dangerous biochemical weapon he stole; Sandy eventually slugs one of the agents... Then looks at her hands and says, "Aw, nuts!" (Clearly, she's upset at having ''broke a nail''.)
* In ''Film/TheBigLebowski'', when Lebowski's daughter Maude’s limo driver is forcefully pulling The Dude to Lebowski's limo (after the drop-off), Dude warns the guy, "Careful, man! There's a beverage here!"
** Later, when he, Walter and Donny are confronted by Nihilists at the film’s climax, all the Dude cares to notice is his car having been trashed.
* During the pterosaur attack in ''Film/JurassicWorld'', one guy (played by Music/JimmyBuffett himself) takes care not to spill his margaritas as he hurries to shelter.
* In ''Film/OfDiceAndMen,'' John Francis and Jason are angry at Edward for cheating on Tara because he broke her heart. John Alex is angry at Edward for cheating on Tara because now they have to decide which one to kick out of the gaming group. And he's genuinely conflicted about which one to keep: on the one hand, Edward is a complete {{Jerkass}}, but on the other hand, "he gives really good roleplay."
* ''Film/TheHungerGames'': In the first movie, Effie Trinket is more upset that Katniss stabbed the table ("That is mahogany!") than that she almost stabbed Haymitch in the hand.
** Leans on ComicallyMissingThePoint: "Careers train for the games until they're 18, but they don't get dessert! And you do!"
* In ''Film/{{Scream 1996}}'', when [[spoiler:Stu, one of the killers,]] is bleeding out in Sidney's kitchen, the first thought that comes to his mind is how angry his parents are gonna be with him when they find out what had happened. Never mind that he was just stabbed deep and has lost a lot of blood, and probably won't even live to see his parents.
* In ''Film/TheRoom'', after Mark tries to kill Peter for no reason, Peter is more concerned by the fact that [[DrugsAreBad Mark smokes weed]].
* Taken to a hilarious extreme in ''Film/WillyWonkaAndTheChocolateFactory'', as people grow increasingly desperate to find the final Golden Ticket. Over the course of the movie's first act we see people going to higher and higher extremes to get chocolate bars that might contain the tickets (growing as each ticket is found). This finally culminates in a tense hostage-negotiation scene straight out of ''Franchise/{{Dragnet}}'' where the frantic, horrified wife of the kidnap-victim is left speechless when the criminals demand her chocolate.
-->'''Cop:''' Did you hear me? It's your husband's life or your case of Wonka bars!\\
'''Woman:''' How long will they give me to think it over?
* Creator/WillFerrell frequently plays this trope straight with his hair. Here are two examples, first from ''Film/{{Anchorman}}'':
-->'''Ron:''' You’re a smelly pirate hooker!\\
'''Veronica:''' You look like a blueberry!\\
'''Ron:''' Why don’t you go back to your home on Whore Island!\\
'''Veronica:''' Well, ''you'' have ''bad hair!''\\
'''Ron:''' (''finally'' offended) What did you say?\\
'''Veronica:''' [[PunctuatedForEmphasis I said. Your hair. Looks. Stupid.]]\\
'''Ron:''' (A-bomb drops in his eyes, then he goes berserk, and it gets physical from there)
** Also, in ''Film/SemiPro'', when Ferrell’s Jackie Moon is in the ring with a bear and the bear is all over him like a cheap suit, he implores, “Watch my hair! The only thing I care about is my hair!”
* In ''Film/MontyPythonsLifeOfBrian'', the Roman Centurion who catches Brian in the act of writing anti-Roman graffiti doesn't take issue with the message itself, but with the [[GrammarNazi atrocious]] [[YouMakeMeSic grammar]] of the message.
* Lampshaded in ''Film/{{Looper}}'', when Old Joe calls out Young Joe for wanting to talk about [[TimeyWimeyBall the time travel mechanics]] while the former is trying to discuss more pressing matters like [[BigBad the Rainmaker]] and what they need to do to survive:
-->'''Young Joe''': So you know what’s gonna happen? You’ve done all this already? As me?
-->'''Old Joe''': I don’t want to talk about time travel. If we start talking about it, we’re gonna be here all day talking about it, making diagrams with straws.

* ''Franchise/HarryPotter'':
** There's a RunningGag in both the books and the movies that Hermione Granger is especially prone to this.
*** Lampshaded and [[DontExplainTheJoke explained]] in the movie of ''Literature/HarryPotterAndThePhilosophersStone''; Hermione's line is also in the book, but Ron's rejoinder is not:
--->'''Hermione:''' I'm going to bed before either of you come up with another clever idea to get us killed. Or ''worse'' ...'''expelled!'''\\
'''Ron:''' She ''needs'' to sort out her priorities.
*** This is also manifested in Hermione's boggart in [[Literature/HarryPotterAndThePrisonerOfAzkaban Book three]], which is not Voldemort, or death, or giant monsters, or anything like that -- but ''failing all her classes''. It's at a time when she's heavily academically stressed due to taking so many classes she needs to resort to time travel just to attend them all.
** In ''Literature/HarryPotterAndTheChamberOfSecrets'', when Harry and Ron crash a FlyingCar into the [[WhenTreesAttack Whomping Willow]] and get beaten up by it, Snape tries to get them in trouble for, among other things, damaging the tree. Ron tries to point out that [[WhenTreesAttack the tree did more damage to them]].
** Also, after Harry and Ron escape the tree; Ron, who is holding a broken wand, watches the car drive away under its own power and moans, "Dad's gonna kill me." Granted, to a 12-year-old like Ron, his father's ire might seem far more important than anything else at the moment.
** ''Literature/HarryPotterAndTheOrderOfThePhoenix'': During Fudge's campaign to undermine him, Dumbledore is demoted from Chief Warlock on the Wizengamot and is threatened with being stripped of his Order of Merlin. Dumbledore's response, according to Bill Weasley, is he doesn't care what they do so long as they don't take him off the Chocolate Frog trading cards. Then again, this being [[CoolOldGuy Dumbledore]], political honors literally may not matter as much to him as being on a Chocolate Frog card!
** When Luna gives a speech to Harry about how she believes him, Hermione just has to attack her about the silly things she believes in. Harry understandably calls her out for this: "Mind not offending the only people who believe me?"
** Minutes after that, Ron has to interrupt Cho and Harry's conversation to attack her about supporting the Tutshill Tornadoes.
** Harry himself falls into this at one point in ''Literature/HarryPotterAndTheHalfBloodPrince'', as he gets distracted by Quidditch, his feelings for Ginny and assorted other mundane stuff when Dumbledore needs Harry to recover a crucial memory from Professor Slughorn that could confirm some important things about Voldemort. [[DisappointedInYou Dumbledore gently chastises Harry for this.]]
%% * A frequent stock gag in ''Literature/{{Discworld}}'' novels.
* ''Literature/NightfallSeries'': At points, Myra seems more concerned with preserving art and science, and even developing her own writing skills, than with ensuring the enemy is defeated and humanity survives. Zack, Alerie, Franka, and even Prince Vladimir call her out on it multiple times.
* Debated among a few characters in ''Literature/ThePaleKing'' as the IRS deals with drastic changes brought on by the Spackman Initiative. Focus on ideal output and civil service is shifted toward a free-market approach that attempts to maximize profits.
* ''Literature/InDeath'': Some characters have demonstrated these. For instance, in ''New York To Dallas'', when Isaac [=McQueen=] escaped and murdered a nurse in the process, the prison staff reacted by trying to cover it up. They showed no real concern about the escape of a murderous pedophile, and about the murder of one of their own employees.
* The Ferengi in the ''Literature/StarTrekDeepSpaceNineRelaunch'', all the time. In ''The Left Hand of Destiny'', Pharh is horrified to have stood up to Klingon warriors - he reflects that he could have been seriously injured, or even ''robbed''. Then there's Zek:
-->'''Gaila:''' It's why he’s destroying your legacy at the same time as he'’s ruining your retirement.\\
'''Zek:''' How dare he! Nobody ruins my retirement and gets away with it!.
* Played with in one of the ''Literature/StarfleetCorpsOfEngineers'' stories; a character trying to violate his world's laws and contact the Federation for help is chased down, and the police plead with him to surrender so they don't have to shoot - which might damage the building he's in. The character actually feels pride and hope that they consider the building's health more important than his, reflecting that "perhaps there's hope for my people after all".
* In ''Can't Get There From Here,'' an animal-rights activist is more concerned about getting a group of homeless kids to give up the dog they rescued to her rather than doing anything about helping the kids themselves.
* OlderThanFeudalism: One of Literature/AesopsFables details a boy who swam too far into the river and was about to drown. A nearby man decides to stand there and scold him for being an idiot instead of, you know, rescuing him.
* ''Literature/{{Twilight}}'':
** When Bella gets involved in a traffic accident, she is more concerned with the embarrassment of having to wear a neck brace when the ambulance people take her to the hospital than with anyone being hurt. In the hospital she is more concerned that a person who was also involved in the accident is annoying her with his apologies for almost killing her, than that he is traumatized and feels guilty about almost killing a classmate.
** Lampshaded by Edward in ''Literature/MidnightSun'' when he tells Bella he can read minds but not hers, and she worries that it means something is wrong with her. He does it out loud in the Twilight movie.
* In Literature/TheTomeOfBill, when Tom is BrainwashedAndCrazy, is it a threat to his girlfriend that snaps him out of it? A threat to his best friend since grade school? No. It's a threat to his action figure collection that does the trick.
* A serious example comes from the prologue of the Perri O'Shaugnessy novel, ''Breach of Promise''. The narrator is reading a news story about a man who was mugged on his way home from the movies, shot and killed the mugger, and later died of the stab wounds that the mugger had given him. This was all over sixty dollars.
-->"So two fools died for sixty dollars, and two fools killed for it....That's not even enough to buy a decent meal in a restaurant these days. Not enough to pay rent on a cardboard box. Not enough to die for."
* In ''Literature/ArtemisFowl: The Lost Colony'', Holly is attempting to flee Paradizo Manor, and is relying on Foaly to provide covering fire with a stun gun. Foaly stuns one of the mooks, then quickly uses the stun gun's heat setting to evaporate the cup of coffee he was carrying. He points out that coffee stains would have been murder to get out of the Tunisian carpets, causing Holly to doubt if he has his priorities right for the situation.
* In ''Literature/TheGunsOfTheSouth'' both the Confederacy and the rest of the world have this view on the others' opinions on slavery. The Confederacy finds the world's hammering on about the evils of slavery while ignoring all the merits of the Confederacy a bizarre fixation, while the world can't understand how the Confederacy can defend that monstrous institution.
* ''Literature/WhereTheRedFernGrows'' describes a simple, yet effective raccoon trap: take a hollow log, cut a hole in the top, stick some nails through at an angle, and put something shiny inside. The raccoon will reach inside, grab the bait, [[ClutchingHandTrap and be unable to remove its now-enlarged fist]]. It won't let go of the shiny, not even to save its life.
* When Simon gets turned into a rat in ''Literature/{{City of Bones|2007}}'', Alec's says this is bad... because it's illegal to turn mundanes into rats. Then Jace points out that it technically wasn't their fault, before Clary screams at them to shut up and save Simon.
* ''Literature/CaptainUnderpants'' features this with the comics that the book's main characters George and Harold draw - a villain would come and something bad would always befall the gym teacher, but the principal would be more concerned with [[ArsonMurderAndJaywalking some other less significant thing]] that the villain did, like knock over chairs or drinking all the coffee from the coffee pot.
** Subverted in one occasion when the principal was concerned that the villain hit someone, but sighs in relief when it was just the gym teacher.
-->"Thank goodness! I thought it was someone important!"
* In the first ''Literature/GuardiansOfGaHoole'' book, owlet Soren gets snatched up by St. Aggie's owls. Rather than trying to wriggle and escape, he's more upset about how the owl carrying him just called him stupid.
* ''Literature/CiaphasCain'': As the Valhallans are trying to get non-combatants out of a doomed mining facility on shuttles, the evacuation is held up by Mechanicus priests insisting various bits of large and heavy machinery be taken as well. The problem is solved when the officer asks which one of them is staying behind to make room for it.
* ''Literature/TheSorcerersDaughter'': Odette is turned into a swan, can't leave the lake, and doesn't know whether the curse will ever be lifted – and she's mad with worry that in her absence someone else might get her throne.
* In ''Literature/MortalEngines'', the London Guild of Historians learn that their mayor is planning to besiege and destroy the shield wall at Batmunkh Gompa, with the assistance of [[spoiler:the LostSuperweapon MEDUSA]]. Their first thought is worry for the historical artefacts stored at Batmunkh Gompa that will be destroyed, rather than the innocent people living there who will be killed.
* ''Literature/SleepingBeauties'': Early in the book, Frank Geary watches news footage of a man removing the cocoon from the face of his wife, upon which she violently attacks him and bites off his nose, causing the husband to utter a curseword, which strangely enough gets censored while the rest of the footage did not.
-->'''Frank''': The news network had bleeped out motherfucker but had permitted America to see a woman tear off a goodly portion of her husband's nose. Something in those priorities was badly screwed up

[[folder:Live-Action TV]]
%% please mind the alphabetical order of examples in this folder
* ''Series/TheAdventuresOfSuperman'': In "[[Recap/TheAdventuresOfSupermanS3E10TheBullyOfDryGulch The Bully of Dry Gulch]]", Lois calls Clark for help after Jimmy gets in trouble with the local gunslinger. Clark appears unconcerned. Then Lois mentions that the villain has also been "making eyes" at her.
-->'''Clark''': He's ''what''?!
* ''Series/BuffyTheVampireSlayer'':
** From "[[{{Recap/BuffyTheVampireSlayerS3E20TheProm}} The Prom]] ":
-->'''Buffy:''' You guys are going to have a prom. The kind of prom that everyone should have. I'm going to give you all a nice, fun, normal evening if I have to kill every single person on the face of the earth to do it.\\
'''Xander:''' Yay?
** In the first two seasons, this was Cordelia's main character note: no matter what danger anyone was in, she would always bring up some completely irrelevant detail [[ItsAllAboutMe (usually of the self-centered variety)]] that she deemed far more important. [[CharacterDevelopment She got better.]]
** In the film, Pike cuts off Amilyn's arm and his main concern is his ruined jacket.
* ''Series/{{Chuck}}'': In the season one finale, while Sarah is fighting a Fulcrum agent, Chuck's main concern is that she doesn't break the engagement ring Devon got for Ellie.
* Used [[RuleOfThree three times]] in ''Series/{{Community}}'' episode "[[Recap/CommunityS2E06Epidemiology Epidemiology]]". First, right before zombies swarm the study room, Jeff asks if anyone managed to turn off the Dean's ABBA playlist. The second time is with the CatScare, where they abandon their plans of escape to resolve the cat issue. Then, when Jeff is about to [[spoiler: be zombified]], all he's scared of is ''Rich stretching his suit jacket''.
* One episode of ''Series/{{Casualty}}'' had someone almost escape a fire, only to turn back, because he'd left his [=CDs=] upstairs.
* ''Series/DoctorWho'':
** In "[[Recap/DoctorWhoS28E4TheGirlInTheFireplace The Girl in the Fireplace]]," the Doctor discovers that the "spatio-temporal hyperlinks" actually link to France. Also, he brought back a horse.
--->'''Mickey:''' What's a horse doing on a spaceship?\\
'''The Doctor:''' Mickey, what's ''pre-revolutionary France'' doing on a spaceship? Get a little perspective!
** "[[Recap/DoctorWhoS31E13TheBigBang The Big Bang]]": all of reality has been uncreated, except the Earth, which is staring to fade out as well, and the Doctor just saved River Song from the exploding TARDIS:
--->'''River''': Right then! I have questions. But number one is this: What in the name of sanity have you got on your head?
** Earlier in this story, this trope was actually ''invoked:''
--->'''The Doctor:''' Your girlfriend isn't more important than the whole universe—\\
'''Rory:''' SHE IS TO ME!
*** Turns out that the Doctor was pulling a SecretTestOfCharacter on Rory-the [[spoiler: Auton version might have agreed]], but the '''real''' Rory never would.
** In "[[Recap/DoctorWhoS33E1AsylumOfTheDaleks Asylum of the Daleks]]", the Doctor, Amy and Rory are trapped on a planet full of battle-scarred AxCrazy-even-by-Dalek-standards Daleks, and Amy is infected with a cloud of nano-techs that is slowly turning her into a Dalek puppet. "In no particular order, we need to neutralize all the Daleks in this Asylum, rescue Oswin from the wreckage, escape from this planet, and fix Amy and Rory's marriage."
*** The Doctor is also constantly trying to figure out how Oswin gets the ingredients needed for her baking, even in situations when they have more immediate concerns about survival. It turns out to be a vital clue. Given the Doctor's propensity for a) being a SmallStepsHero and b) noticing tiny details and using them to beat the MonsterOfTheWeek, both of the above examples are actually entirely justified.
** From the comedy special ''Recap/TheFiveishDoctorsReboot'':
---> '''Davison:''' Oh, get your priorities right, Sylvester! This is not some flash in the pan $500 million picture! This is important!
** In "[[Recap/DoctorWho2005CSTheChristmasInvasion The Christmas Invasion]]", before dealing with the MonsterOfTheWeek, the Doctor asks Rose how his latest regeneration looks and then throws a tantrum about how he's not ginger.
* ''Series/TheDeuce'': Just as he's about to tell a gunman to blow a man's brains out in the cellar of a mob-owned bar, the presiding mobster pauses to move a crate of booze so it won't get covered in brains.
* ''Series/{{Firefly}}'': Simon [[WhatTheHellHero lampshades his parents' skewed priorities.]]
-->'''Simon:''' [[SarcasmMode I would never have tried to save my sister if I had known there was a DINNER PARTY at risk...]]
* A [[PlayedForDrama particularly disturbing]] example from Season 4 of ''Series/{{Glee}}'': Newcomer Marley Rose ends up with a case of bulimia and takes to starving herself. The following remark ensues:
-->'''Marley:''' "I'm so hungry, but at least I'll fit into my Sectionals dress."
* ''Series/TheGifted2017'': In one episode, Andy tries to use his powers to remove a snack from the vending machine. He ends up blowing it up and tries to make a run for it, but makes sure he gets the snack.
* On ''Series/TheGoodPlace'', Chidi is an ethic professor who has a ridiculously strict sense of ethics which means he agonizes over the simplest of decisions for fear of making the wrong choice. This leads him to often setting things to insane levels of priority. The best example is when he felt he couldn't visit his mother in the hospital as he had agreed to help his landlord's nephew set up his phone.
* ''Series/HangTime'': When Rico goes to coach Katowinski late in the episode "The Tall And The Short Of It" after his fallout with his date because of [[HeightAngst his self-conscious concern over his date being much taller than he]], coach Katowinski's first response, upon learning that Rico's date is, in Rico's own words, "Shaq tall", is to ask Rico: "Can she shoot [hoops]?" [[WhatTheHellHero Rico gives him a "What the Hell?" look in return.]]
* A truly amazing example on ''Series/HawaiiFive0''. Grover's former partner Clay killed his wife and when Grover had him busted, he arranged for a mobster to try and kill Grover and his family. Coming to Chicago to testify against Clay, Grover goes to see some former cop buddies at a bar. To his shock, they regard him coldly as they think ''Grover'' is the scumbag for turning Clay in for stealing money from a drug bust years before. Grover realizes these men hold "the Blue Wall" so sacred that they're willing to let Clay slide for killing his wife and nearly killing Grover's family over Grove "breaking the code."
* ''Series/HoratioHornblower'': Colonel Moncoutant is very disgruntled to leave off executing half the village when Hornblower insists that he should maybe do something about the attacking Republican forces.
* ''Series/HowIMetYourMother'':
** Marshall lists what he thinks the five worst things that could ever possibly happen would be.
--->'''Marshall:''' Number one, supervolcano. Number two, an asteroid hits the earth. Number three, all footage of UsefulNotes/EvelKnievel is lost. Number four, Ted calls Karen. Number five, Lily gets eaten by a shark.\\
'''Lily:''' I'm Lily and [[IApprovedThisMessage I approve the order of that list]].
** In another episode Lily says that, if Ted ever killed her and dumped her body in New Jersey, she'd come back as a ghost and haunt him. Not because he killed her ("I'm sure you had your reasons") but because, as a born-and-raised New Yorker, [[TakeThat she just hates New Jersey that much.]]
** Barney once promised Marshall ten thousand dollars if he'd let Barney welch on a bet; Marshall refused. Barney then offered to let Marshall slap him in the face instead; this Marshall found difficult to pass up.
* ''Series/ILoveLucy'': In the episode "Ricky Minds the Baby", Little Ricky manages to wander off while under his father's care. When Ricky discovers what has happened, he seems far more worried about the consequences of Lucy finding out about it than the fact that ''their son is missing''.
* ''Series/{{JAG}}'': In "Brig Break", the group of right-wing militiamen seeking to overthrow the government learn that one of their co-conspirators is a black man, and their leader proceeds to demand that the tall blonde female US military officer (Meg) whose government they are fighting against is protected from him.
* The central character of ''Series/KeepingUpAppearances'', Hyacinth Bucket, queen of {{Cloud Cuckoolander}}s, lives and breathes Skewed Priorities. Perhaps one of the most JustForFun/{{egregious}} examples from her is how she keeps convincing her sister Violet to not divorce Bruce -- despite the fact that the couple doesn't seem to be able to share air without fighting fiercely and that Violet is obviously miserable. Her reasoning? Bruce is rich and well-connected. Apparently Hyacinth couldn't keep bragging about "Violet's" Mercedes, sauna, and room-for-a-pony if Violet did divorce him.
* In ''Series/MalcolmInTheMiddle'' Lois's own Skewed Priorities help expose a SadistTeacher. When Malcolm writes Reese's homework for him and gets failed, Lois is initially furious that Malcolm helped Reese cheat but then says to the teacher "you gave something [Malcolm] wrote a F!" realising he is out to get Reese.
* In an episode of ''Series/{{MASH}}'', Hawkeye and Trapper try to get HQ to supply them with an incubator to make diagnosis of disease faster, but an ObstructiveBureaucrat says they can't because it would be considered "a luxury". When Hawkeye tries to reason with him by saying it's not the same thing as a pizza oven or jukebox, the guy replies by saying ''those'' he can give them.
* ''Series/{{Monk}}'':
** In "Mr. Monk and the Three Julies," when it's assumed Natalie's daughter is in danger after two other women with her name are killed, the police go to considerable lengths to protect her. Though when Natalie goes up to Julie's room and finds her not taking the risk seriously enough, Julie seems more ticked off at the fact that she might have to have her driver's license test postponed.
-->'''Natalie Teeger:''' Two dead women named Julie Teeger and all she cares about is her driver's test.
** In "Mr. Monk Joins a Cult," Ralph Roberts is the leader of the Siblings of the Sun cult, and claims to have perfect health due to his "[[AGodAmI divine powers]]". He is accused of murdering a former member, and eventually does establish an alibi, with the doctor who has secretly been treating him for back pain. Mind you, he would have (eventually) gone to jail for fraud (which he did by the time of "Mr. Monk's 100th Case"), but fraud has a much lesser sentence than a murder charge.
* On ''Series/MysteryScienceTheater3000'', Tom Servo invokes this trope in a riff on ''Film/TouchOfSatan'' when a mob hunts down a man’s daughter under the impression that she’s a witch:
--> '''Servo''': Take my daughter, but spare my commemorative plates!
* In the premiere episode of ''Series/NightCourt'', as the staff prepares for the arrival of the new judge:
-->'''Sheila:''' I hope he's got a background in criminal law.\\
'''Dan:''' I hope he plays chess.\\
'''Sheila:''' [[LampshadeHanging A new man has been appointed to the bench, and all you hope for is someone who can play chess?]]
** By the way, this is Gail Strickland’s one and only appearance as Sheila Gardner. Liz Williams (Paula Kelly) replaced her as attorney with legal aid for the rest of season one. Ellen Foley as Billie Young then replaced her for all but one episode of season two. Filling the void in the one episode was Markie Post, who then replaced Foley as Christine Sullivan for the rest of the show’s run after leaving her previous show, ''Series/TheFallGuy'', which was then cancelled after its fifth season.
* A sketch on ''Series/NotTheNineOClockNews'' about ''Series/QuestionTime'' being recorded as the Soviets are launching nuclear missiles at the UK--besides one OnlySaneMan panellist, they spend the programme bickering about which party's period in government to blame for the crisis.
* ''Series/ParksAndRecreation'':
** Leslie's priorities are a bit out of whack.
--->'''Leslie:''' We need to remember what's important in life. Friends, waffles, and work. Or waffles, friends, work. Doesn't matter. But work is third.
** In another episode:
--->'''April:''' I could get fired. Or even worse, Leslie might give me a lecture on responsibility again.
* In ''Series/{{Psych}}'', Shawn and Gus are about to eat nachos, but realize they can't leave as a bomb has just been activated and will go off if they move. Once they're safe, they rush to eat the nachos.
** Not only that, they tried to direct the bomb squad's robot to give them the nachos ''before it defused the bomb.''
** One more than one occasion, Shawn and/or Gus have been seen eating food from a murder victim's home when they're supposed to be searching for clues.
** On another occasion, they were wearing hazmat suits while investigating a potential biological weapon. Before putting on the suit, however, Gus had borrowed Shawn's sweatshirt, and Shawn had left his corn nuts in the pocket. Gus was left with the choice of staying in the suit with the smell of the corn nuts or removing it and potentially exposing himself to a deadly virus. He made the right choice, but [[ImThinkingItOver he had to consider the matter for a while]].
* In ''Series/RedDwarf'', it's a running gag that the Cat cares more about clothing than about his safety.
** For example, in "[[Recap/RedDwarfSeasonIVMeltdown Meltdown]]" when he and Lister are captured by Nazis, Lister suggests stealing a guard's uniform to escape execution, and his reaction is: "Are you insane? You seriously expect me to wear grey out of season? I'd rather hang!"
** In "[[Recap/RedDwarfSeasonIVDimensionJump Dimension Jump]]", after being in a crash and getting his leg crushed, he was more upset about the red blood clashing with his apricot trousers than his injuries.
** In "[[Recap/RedDwarfSeasonVIRimmerworld Rimmerworld]]" he was more worried that a simulant holding him at gunpoint would notice he was wearing the same outfit from the last time they met than being killed.
** "[[Recap/RedDwarfSeasonIConfidenceandParanoia Confidence and Paranoia]]", contains a non-clothing related example for Cat. Lister has fainted, due to pneumonia, but Cat won't do anything to help, as he is eating. Rimmer (who can't do anything to help, due being a hologram) angrily asks Cat whether his lunch or Lister's life is more important, and an offended Cat replies "That doesn't even deserve an answer!"... and then continues to eat.
* A couple instances in ''Series/SabrinaTheTeenageWitch'':
** Sabrina's EvilTwin causes a bit of drama that Sabrina gets blamed for. Morgan says she'll forgive her for kissing her boyfriend but it'll take a long time to forgive what was said about her outfit.
** When Sabrina went to Hawaii for Christmas with her friends to stay at her friend Leonard's condo (Salem sneaking along when Leonard refused to let him come), the condo was robbed and it was believed that Roxie's recently-paroled mother was responsible for it. After learning that it was really Roxie's mother's boyfriend Zack, Sabrina sets up a trap to expose him. When he gets caught in the closet with the goods after Salem triggers his allergies, Leonard made this speech:
--->'''Leonard:''' I don't believe this. This is an invasion. I feel totally violated. ''[to Sabrina]'' [[BaitAndSwitch How could you bring that cat back in here?]]\\
'''Sabrina:''' [[LampshadeHanging Uh, Leonard, bigger issues?]]
* Parodied in ''Series/{{Scrubs}}'' when JD imagines life as a SitCom. When one patient finds out he has terminal lung cancer, he says "at least I don't have to eat my wife's cooking any more".
* On ''Series/{{Seinfeld}}'', George notices that the model that he's dating runs to the bathroom after they finish having dinner and is very upset at the prospect that she might be making herself throw up. Not because she might be bulimic, but because, "I'm paying for those meals!"
* ''Series/TheShannaraChronicles'':
** In "Breakline", Amberle and Eretria run from some elf hunters and fall through a hole and find themselves in some old human ruins (a buried high school, to be exact). Eretria grabs some leftover decorations and begins cobbling together a rope out of it. When she tries to throw the rope through the hole so they can climb out, she comes up short. If Amberle were being sensible, she might help Eretria, since the Elf Hunters are still after them and thus, the situation is time sensitive. Instead, she devotes her time to wandering around looking at old pictures.
** Amberle gets hit with this again in "Utopia", where she is accused of being more concerned with recovering an important map that rescuing Eretria from danger. She is genuinely shocked at the accusation, having forgotten that the map was even missing.
* On ''Series/SlingsAndArrows'', Kate shows up for a performance half an hour late only to find out that the director is dead and the performance has been canceled. Her first reaction is, "You mean I'm not fired?" To her credit, she immediately realizes how insensitive this is.
* ''Series/StarTrekDeepSpaceNine'': In the episode "Body Parts," Quark is diagnosed with a terminal illness. He and his brother, Rom, are planning the funeral when Dr. Bashir delivers a message that the diagnosis was incorrect.
-->'''Quark:''' Do you know what this means, Rom?\\
'''Rom:''' It means you're gonna live!\\
'''Quark:''' It means I get to sue Dr. Orpax for malpractice! And I'm gonna live.
* ''Series/StarTrekVoyager'': In "Fair Haven," the ship is facing destruction and needs all power diverted. When ordered to divert power from the holodeck, [[VoodooShark which the show had established to be impossible]], Ensign Kim warns they'll lose the titular holodeck program that they've been running for the last few days. Yes, a computer game is more important than their own lives.
* ''Series/StarTrekEnterprise'': In the notorious "A Night in Sickbay", Archer is so worked up about the illness his dog has contracted on an alien planet that he's willing to risk dooming his entire ship to a long and agonising trip back to Earth at impulse, rather than apologise to those aliens for taking a dog to visit a stand of sacred trees.
* Deliberately invoked by Mr Moseby in ''Series/TheSuiteLifeOfZackAndCody'' when he finds out the twins have been climbing through the air vents. "They could have damaged the vents!"
* [[RobotGirl Cameron]] in ''Series/TerminatorTheSarahConnorChronicles'' gets upset after a breakin. Why? Not for the breakin itself, or the stolen money, food or valuables. [[DeclarationOfProtection Not because their fake IDs are out there and John is at risk.]] Not even because [[GreenEyedMonster Riley]] did not set the alarm. No, The Terminator is upset because her leather jacket is stolen. She keeps asking suspects about it and when she spots who did take it points a gun at him. Girl's seriously HellBentForLeather.
* ''Series/ThatMitchellAndWebbLook'':
** A sketch about Scott's Antarctic expedition in which Scott insists on only eating holiday foods on their appropriate holidays -- thus, even though they're out of other food, they can't eat the Christmas pudding, because it's only August.
--->'''Bowers:''' Sir, we are starving to death!\\
'''Scott:''' And we are doing so with due deference to the English celebrational calendar.
** In another sketch, a woman reacts with mild annoyance when her husband indifferently admits to having an affair with a beautiful work colleague. The two go on to have a slightly tetchy but otherwise matter-of-fact conversation about the wife's gambling addiction and their lack of mutual desire for a baby before getting into a heated, passionate shouting match about the terrible event that broke the wife's heart and almost destroyed their marriage: the time he accidentally left the fridge door open, resulting in a quiche and some milk going bad and having to be thrown away.
* ''Series/TopGear'':
** One challenge involved driving trucks at their top (limited) speeds through some obstacles and then braking. The prize for the shortest braking distance would win a year's supply of pies.
--->'''Hammond:''' What do they mean by "obstacle"?\\
'''Clarkson:''' Doesn't say.\\
'''May:''' What sort of pies?
** Then, in the same challenge:
--->'''Clarkson:''' Exactly! You'll win! You'll be killed, but you'll win!
** Clarkson, of course, feels that having an argument is more urgent than seeing the paramedics after he crashes through his obstacle.
* In ''Series/TwoAndAHalfMen'', Evelyn's new husband is found dead before the wedding reception is even over. The first thing she does is pull out her phone and call her travel agent to exchange their honeymoon flight tickets. This comes back to bite her during the subsequent police investigation.
* In one episode of ''Series/TheWestWing'', the White House conducts a poll asking whether Americans would be bothered if the government moved the White House press corps across the street. Unfortunately, the poll actually calls a White House reporter. Josh and Sam try to figure out the odds of randomly dialing a reporter, leaving an exasperated CJ to exclaim, "Would the two of you please stop being amazed by the mathematics!"
* In ''Series/WolfHall'', a suspicious fire breaks out in Anne Boleyn's bedroom. It's extinguished quickly and she's unharmed, but rather than ask why there was no attendant with her, why her bedside jug of water was dry, and whether it was an unattended candle or arson (all questions that Thomas Cromwell is asking), Henry is lamenting that such a good set of bed hangings was burned.
* Fairly common on ''Series/TheYoungOnes'', as when a late-night visitor triggers an explosive device Vyvyan had connected to the doorbell, and Rick complains about the visitor's bad manners in coming around so late.
%% please mind the alphabetical order of examples in this folder

* In the title track of ''Music/AlicesRestaurant'', singer Arlo Guthrie ends up convicted of littering, fined fifty dollars, and forced to pick up his garbage in the snow. Later in life, he ends up in the draft for the Vietnam War, but is deemed morally unfit to serve because of this charge. Arlo points out that the army has "a lot of damn gall" to ask if he's moral enough to "burn women, kids, houses and villages after being a litterbug."
* In Music/LadyGaga and Music/{{Beyonce}}'s video for "Music/{{Telephone}}", Gaga is ''killing'' her boyfriend while Beyonce watches him die. After that, Beyonce's acting all upset about using the word "motherfucker", which was [[SoundEffectBleep beeped out]] while she's [[FingerOnLips putting her finger on her lips]].
* Jim Steinman's monologue "Love and Death and an American Guitar", released on the Music/MeatLoaf album ''Back Into Hell'' as "Wasted Youth": the narrator beats people to death with his guitar, and is about to do the same to his parents "when my father woke up screaming 'Stop! Wait a minute! Stop it, boy! ''[[spoiler:That's no way to treat an expensive musical instrument!']]''"
* The Music/{{Weird Al|Yankovic}} song "Why Does This Always Happen To Me?" is all about the narrator encountering horrific situations, only to be frustrated by the minor inconveniences they cause for him. News coverage of an earthquake leaving tens of thousands of people dead makes him mad because they interrupted an episode of ''WesternAnimation/TheSimpsons'' to talk about it, a massive car accident leaving dozens dead makes him mad because it's blocking the road and making him late for work, and [[GoingPostal murdering his boss]] [[DisproportionateRetribution for telling him one too many times to go buy toner for the photocopier]] makes him mad because the tip of his knife got slightly bent during the stabbing and now it isn't as sharp anymore.
* The Red Elvises song "My Love Is Killing Me" (which appears on the soundtrack of ''Film/SixStringSamurai'', though this part doesn't actually make it into the movie) has a recurring bridge like this; the injuries get more risqué as the song progresses:
-->I can forgive you the damage to my lips\\
I can forgive you the bite marks on my hips\\
But there is one thing I can't stand:\\
[[DoNotCallMePaul Don't call me Chris]]; my name is Elvis.
* Mark Dinning's {{Teenage Death Song|s}} "Teen Angel" is a skewed priority if ever there was one. The girl puts herself in the path of a speeding train because she wants to retrieve her boyfriend's high school ring.
* In ''Music/NinjaSexParty'''s "Rhinoceratops versus Superpuma", when Danny and Brian get a call from the President of Space, pleading with them to save Earth from the titular {{Kaiju}}:
--> "You're the only hope to save billions of lives!"\\
I said "I'm making baked potatoes and I'm about to add the chives\\
We could be there in an hour if we really really tried"\\
But we didn't, so they ate France. Sorry if you died.\\
A couple hours later NSP hit the scene\\
We know we could have been there sooner but we stopped for ice cream\\
"Where have you been?" screamed the president. "We're all under attack!"\\
"I had a craving for pistachio, get off my fuckin' back!"
* At the end of "Ridin'" by Chamillionaire, Chamillionaire and Krayzie Bone crash their car. Krayzie Bone is clearly terrified and freaking out about their situation, while Chamillionaire just complains that his drink was spilled.

* In a classic [[Radio/TheJackBennyProgram Jack Benny]] bit, in response to a robber saying "Your money or your life," Benny replies "ImThinkingItOver"

* From ''Theatre/AMidsummerNightsDream'':
-->'''Oberon:''' Hast thou the flower there? Welcome, wanderer.

[[folder:Video Games]]
* In the UsefulNotes/SegaGenesis version of ''TabletopGame/{{Clue}}'', if the player playing Mr. Green outs himself as the murderer.
-->'''Mr. Green:''' I won, I won. I might be going to jail, but I won.
* ''VideoGame/InThe1stDegree'': James Tobin admits to shooting his business partner Zachary Barnes. He also admits to shooting himself in the leg to convince people that it was self-defense. If you make the right moves in the game, you will get to see the prosecutor Sterling Granger beautifully call out Tobin on this, pointing out that "As your partner lay bleeding to death at your feet, your first thought was to protect yourself?"
* The denizens of ''VideoGame/CookieClicker'' are more than a little obsessed with getting their cookies, never mind the [[CrapsackWorld world-wrecking catastrophes]] that their production causes.
-->''"Unravelling the fabric of reality just makes these cookies so much tastier," claims scientist.''
* In ''VisualNovel/FateStayNight'' the protagonist Shirou is forced to an uneasy alliance with BloodKnight Lancer. He says he'll agree on one condition. Is it that Lancer reveal the identity and goals of his clandestine Master? No, it's that Lancer [[spoiler: not try to hit on Shirou's girlfriend Tohsaka]]. What makes the example unusual is that Lancer finds this (and Tohsaka's [[SheIsNotMyGirlfriend spluttering response]]) [[TheGadfly hilarious and emphatically agrees it is a more important concern]].
** During ''VideoGame/FateGrandOrder'''s crossover event with ''Anime/KaraNoKyoukai'', Shiki is more concerned that a ''horse'' got into the apartment building than she is that the horse is a) [[HellishHorse visibly undead]], and b) ridden by an evil [[GenderFlip female]] version of King Arthur. She's also completely unfazed when Oda Nobunaga resurrects after a boss battle, more interested in whether Okita Souji brought her any [[TrademarkFavoriteFood strawberry ice cream]].
* In ''VideoGame/CampSunshine'', a survival horror video game, a mass murderer dressed as the camp mascot has killed almost everyone in the camp. Yet there's one NPC, a spoiled girl in a luxury cabin, who is far more concerned about whether or not the player character can fix her heating.
* ''VideoGame/MassEffect3'':
** Shepard has [[spoiler:led an Alliance assault on Cerberus's long-hidden headquarters, dealing heavy damage to the station, killing scores of Cerberus troops, and infiltrating The Illusive Man's office]]. So when TIM shows up via hologram [[spoiler:in the office]], what does he consider most heinous?
--->'''The Illusive Man''': Shepard... [[ThisIsMyChair You're in my chair]].
** The Citadel DLC has at least two of these. When Shepard and friends are locked in an impenetrable vault, Shepard is more concerned with what [[DoIReallySoundLikeThat they sound like when saying]] [[CatchPhrase "I should go"]]. The second is when the Normandy is taken over, one of the things that happens is that Space Hamster is placed in a disposal bin. Normandy's about to get stolen, and this is what Shepard is raging over. If you don't ''have'' a hamster, Shepard will instead get pissed off on the grounds that the villain ''has gone after their quarters''.
** James Vega also has one in the elevator on the way to the shuttle bay during the same crisis.
--->'''James:''' Those assholes are in the shuttle bay. ''My'' shuttle bay.\\
'''Javik:''' Good. Use your anger.\\
'''James:''' I just know somebody messed around with my weights! I finally had 'em set up right!\\
'''Javik:''' On second thought, do not use your anger.\\
'''Kaidan:''' Priorities, Vega.\\
'''Wrex:''' [[StrangeMindsThinkAlike Damn right! No one touches your stuff.]]\\
'''Garrus:''' See, normally you wouldn't get to [[DisproportionateRetribution shoot someone who messed with your weights]]. This is actually better.\\
'''EDI:''' I believe my sense of proprietary outrage trumps yours.
* In ''[[VideoGame/{{Pikmin}} Pikmin 3]]'', [[spoiler: Olimar and Louie return back to the Pikmin planet because Olimar hopes to get enough funds to buy back his ship, the S.S. Dolphin, which was sold in the second game. After their ship gets destroyed by one of the games bosses and leaves them stranded on the planet, it's ''still'' the only thing Olimar can think about. It gets to the point Olimar starts to neglect Louie until Louie finally snaps and can only think about his base survival instincts, leaving Olimar in the process. Despite this, Olimar is ''still'' hell bent on getting his ship back, and eventually gets captured by the game's final boss as a result]].
* In ''VideoGame/QuestForGloryIV'', the Paladin refuses to break open a cabinet with a couple of healing potions in it. But the cabinet is located in a temple dedicated to evil and the Paladin would burn it down in a second once he's convinced he has no more use for it. The narrator does a LampshadeHanging of this.
* One of the {{Side Quest}}s in ''VideoGame/TheBureauXCOMDeclassified'' has [[PlayerCharacter Carter]] being sent to stop the Outsiders from launching a nuclear missile from a hijacked silo at Moscow. The game considers preventing WorldWarIII less of a priority than infiltrating an alien base.
* In ''VideoGame/XCOMEnemyUnknown'', the AI sometimes has some... Odd priorities (crossing the line with ArtificialStupidity sometimes). Aliens launching an assault on a major city, a wounded XCOM ColonelBadass right in range and out of cover, ripe for the killing... What's that? An unarmed civilian in range? Die! EXALT, despite being an organization of human [[TheQuisling quislings]] and not being cloned and bred to be consumed by bloodlust, aren't always much better. So a special ops team with fancy gear dropped right in your headquarters. One of them, armed with an extremely powerful shotgun, and who has shown to possess PsychicPowers is in an exposed position, and severely wounded... Wait, one of their operatives, being nowhere near as skilled as that special forces girl, and armed with a Laser rifle nowhere near as powerful as her shotgun, sitting in a golden cover, has been mind controlled? Concentrate all available firepower on him!!!
* Some WhatTheHellPlayer messages can call a ''player'' out on their ''own'' skewed priorities. Take this doozy from ''VideoGame/TimeSplittersFuturePerfect'':
-->"Cortez, you're humanity's last hope for survival [[SidetrackedByTheGoldSaucer AND YOU'RE PLAYING A SLOT MACHINE]]!"
* ''VideoGame/FiveNightsAtFreddys'' is rife with Skewed Priorities. On the one hand, we have the management at [[SuckECheeses Freddy Fazbear's]], who seem to think that it's a better, more cost-effective idea to hire a security guard to keep watch over the [[KillerRobot deadly, possibly haunted animatronics]] than to get the damn things repaired [[spoiler:and will fire you if you modify the animatronics in any way, even if it's to make them less dangerous]]. On the other hand, we have the PlayerCharacter: what, on God's green earth, would possess someone to keep coming back to Freddy Fazbear's after surviving the first night of fending off murderous machines? [[MoneyDearBoy Are they that strapped for cash]], [[TooDumbToLive or do they just have a death wish?]] And, isn't a security guard's job to watch over a facility for anyone trying to break in, rather than to protect himself against wandering killer animatronics?
* Good lord, ''VideoGame/DeadRising2'':
** Your biggest goal in this game is to provide Katie with Zombrex, a drug that can [[PhlebotinumDependence prevent the infection inside her from turning her into a zombie for 24 hours.]] This drug isn't easy to find, isn't easy to make, and the cost to buy it is astronomical. One would think getting it would be Chuck's top priority. (And it ''is''.) Unfortunately, [[GameplayAndStorySegregation it's actually rather easy to be distracted and sidetracked in this game while doing it]], not just by fighting zombies, but everything else that Chuck does to get it (and he'll do anything) so it's easy to lose track of time. The game does give you a warning alarm one hour before it's too late, but by then it may just ''be'' too late.
** And most [=NPCs=] (roughly two thirds) don't even seem to realize they're in danger from the ZombieApocalypse. Europa's much more concerned with being outside underdressed than the more obvious danger, and is most likely only using that as an excuse to see Chuck shirtless, three poker players are more interested in finishing their high-stakes tournament than getting to safety, three tough-looking bodyguards dressed like call girls won't go with you unless they get paid for extra time, Stuart is risking both his and his girlfriend's lives in order to loot the casino he works at (and have to hit him over the head with something to get him to listen - and he later tries to start a mutiny, requiring you to call him out on his stupidity), two "kings of comedy" won't leave the store they're in until Chuck gives one of them the comedy trophy of the competition they were supposed to be in (and depending on which one of them you pick, the other might be enough of a SoreLoser to demand five thousand dollars to follow you), and Bill refuses to leave the casino you find him in until you reimburse him for all the money he gambled away. The further you get into the game, the dumber these guys get.
* ''VideoGame/TotalWarWarhammer'' has, what else, Dwarfs. These guys have some strange priorities, some of which just don't make any sense. In one instance, you can gain a Grudge quest against Vampires. What did the Vampires do? They massacred a Dawi caravan, and reanimated the corpses to act in a performance of ''"Southeart Beardcomber and The Ostlander's Wife."'' The Dwarfs aren't enraged about the horrific murder of a few dozen Dwarfs, however. What enraged them was that they would choose THAT particular play as it is considered to be one of the worst plays ever written.
** Another particular Grudge requires you to send a saboteur to punish a neighbouring rival Dwarf clan because they stole a halfling cook whose signature dish was a nutty fig pudding that High King Thorgrim Grudgebearer himself was fond of. You can get this quest while Archaeon and his colossal Chaos host are ravaging the lands of Kislev and the Empire and marching towards Karaz-Ankor itself. Because, as bad as it is that [[TheEndOfTheWorldAsWeKnowIt the End Times are upon us and half of the Old World is nothing but burning hellscape dotted with black obelisks and arcane portals]], we still simply cannot allow the halfling pudding affront to go unanswered.
* ''VideoGame/KantaiCollection''. Your aircraft carriers and battleships are far more likely to spend their shots blowing away weak destroyers or defenceless transport ships rather than the far more dangerous enemy carriers and battleships or, God forbid, bosses. And given the choice between a target with full health and one that's heavily-damaged - this is a game where CriticalExistenceFailure is NOT in effect, and heavily-damaged foes are thus less of a threat - they tend to prioritise finishing off the weakened one over the one that's more of a threat.
* ''VideoGame/BatmanArkhamCity'': During the climax, when Talia is taken hostage by the Joker, Batman is fully prepared to drop everything to go after them, despite the fact that Strange's Protocol 10 is underway and his mooks are [[FinalSolution firebombing Arkham City]] even as he states his intentions. Oracle and Alfred have to ''cut off his access to the satellites he's using to track Talia's signal'' to get him back on track.
* ''VideoGame/LEGOJurassicWorld''; after fighting off the ''Pteranodons'' in the main square, Zara goes and gets a cup of coffee. One of the ''Pteranodons'' spots this and swoops in to steal the coffee, Zara stubbornly refusing to let it go before she is dropped into the ''Mosasaurus'' tank. She floats around for a bit before the coffee pops up, which she happily returns to enjoying before the ''Mosasaurus'' swims up and eats her.
* On a KillEmAll run of ''VideoGame/{{Undertale}}'', if you hang around in the Muffet fight for a while (despite that you could OneHitKill her at any time), she'll eventually receive a telegram pointing out that while you're a terrible mass murderer, you haven't killed any ''spiders''. This convinces Muffet to let you go.
* The CityGuards in ''VideoGame/TheElderScrollsArena'' don't show up to deal with the dangerous monsters that roam the streets at night. But they ''do'' show up to kill the player character if they try breaking into people's houses, killing pedestrians, robbing stores, or [[ArsonMurderAndJaywalking sneaking into tavern bedrooms without paying]].
* The blacksmith in the "Ghosts of Vitharn" quest in ''Videogame/TheElderScrollsIVOblivion'', who is so obsessed with the quality of the weapons he makes that he refuses to let the keep's defenders wield them during a siege, in case they get damaged or broken. Justified, since the quest takes place in the realm of the God of Madness, and nearly all the inhabitants are insane in one way or another.
** Speaking of the DLC, should you decide to deal with Sheogorath's Daedric quest in the main game during the later half of the DLC, either Sheogorath or his chamberlain Haskill will {{lampshade|Hanging}} that you deal with Shenanigans in such a grave situation... [[HypocriticalHumor and then proceed to give you the quest anyway.]]
* ''VideoGame/TheElderScrollsVSkyrim'': Say you're a bandit, camped out in an abandoned tower in the middle of the forest. [[PlayerCharacter Some guy/girl]] walks up and you decide to rob him. Suddenly, a dragon flies by overhead and starts attacking! What do you do? Why, continue trying to rob the mysterious stranger, of course!
** For whatever reason, enemy NPC's are absolutely fixated on your horse, and will target them instead of you or anything else. Dragons especially have a habit of going after things other than the Dragonborn, with their horse taking top priority. This sometimes results in you entering into a pitched battle with a dragon, only for it to decide to go fly off and fight some bears or mudcrabs hundreds of yards away.
* Inverted in ''VideoGame/SenranKagura: Estival Versus''. Homura and her teammates are mocked [[RunningGag several times]] for worrying about keeping their mundane jobs instead of devoting every second they have to training. However, the Crimson Squad is technically in exile, meaning no school to back them, and none of them have families or an inheritance. It's repeatedly shown they're barely making rent and often go hungry, and the people mocking them usually know this. So while their priorities are skewed from the view of their InUniverse peers, to the player, their behavior is completely justified.
** Played around with Shiki, how many shinobi did you saw chatting with a cellphone '''''during a battle?''''' Her excuse is that [[ExcuseMeWhileIMultitask she's doing it deliberately]]. Shinobi are trained to uphold traditionalism and honor, and her not giving her opponent her full attention is an insult, and getting angry makes her opponents sloppy. It's remarkable how many otherwise level-headed characters fall for this hook, line and sinker.
* In ''VideoGame/NetHack'', the Minetown guards will attack you if you kick a tree or play a bugle, but turn a blind eye to slaughtering all the resident gnomes and dwarves.
* ''VideoGame/{{Persona 5}}'': When your team is faced with cyberterrorists threatening them to reveal their identities as AntiHero criminals, BookDumb party member Ryuji starts imagining how girls are going to fall over themselves for him once they realize he's a PhantomThief.
* Entering a tournament in a FightingGame is usually something you should think about first, seeing as in the storylines of such games, there's a very good chance you'll be killed. Thing is, many characters in such games have pretty stupid reasons:
** [[JokeCharacter Skullamania]] in ''VideoGame/StreetFighterEX''. His backstory got a little better in later games, but originally, he was a salesman whose employers made him wear a really [[BadJobWorseUniform dumb-looking super hero costume for a promotion]], which oddly enough, inspired him to become a crime-fighter. And [[HorribleJudgeOfCharacter he seems to think]] Chun-Li, Guile, Zangief, and all the other fighters are criminals, because that seems his sole reason for fighting anyone in the game. [[FromNobodyToNightmare Still, he doesn't do half bad for a washed-up salesman]].
** In ''VideoGame/StreetFighterIV'', most of the characters have some legit reason for entering. Some are trying to bring M. Bison's organization down, some are trying to make a name for themselves, and El Fuerte... Uh, he's trying to find new recipes (someone should tell him this is ''Franchise/StreetFighter'', not ''Series/IronChef''). Seriously, he thinks great fighters eat well and the only way to get them to share info on that is to fight them. Which doesn't truly matter because as his ending shows, El Fuerte is a [[LethalChef terrible chef]], even [[BigEater E. Honda]] finding his cooking revolting.
** Speaking of terrible chefs, Marshal Law in ''VideoGame/Tekken4'' is worse. This guy had a restaurant chain, which failed, not only because the food was bad, but because he tended to deal with critics using physical violence. So he decides that the best way to reopen the same chain (which again, was never a success to begin with) is to enter a contest where he has to fight ninjas, robots, and demons. And, should he succeed, his ending shows that [[ShaggyDogStory it fails again]]. For the same reason as before.
** Johnny Cage's goal in the original ''VideoGame/MortalKombat1'', according to his bio, is to prove he doesn't use stuntmen or special effects in his movies. Seems he thinks a film documentary isn't as convincing as a brutal and bloody battle to the death in his opinion. Exactly how much he knew about the rules - or rather, the lack of them - of the tournament is debatable. The story in the comic shows that his agent warns him that the tournament isn't approved by any legit martial arts organization, while the retcon suggests he's ''completely'' clueless.
** Norimoro, the JokeCharacter from the Japanese version of ''VideoGame/MarvelSuperHeroesVsStreetFighter'' is little more than a skinny, nervous high school student who can't fight worth beans (he's supposed to be a [[NoCelebritiesWereHarmed caricature of]] Japanese comedian Noritake Kinashi). So why is he fighting the likes of M. Bison, Wolverine, and the Incredible Hulk? Seems he's a LoonyFan of both factions FromBeyondTheFourthWall trying to get pictures and autographs. [[NotMakingThisUpDisclaimer No, seriously,]] if his quotes are anything to go by. One has to wonder if some of the good guys the game aren't simply just being nice and holding back to keep from killing him, although why the villains would do so only raises more questions about skewed priorities.
* ''VideoGame/TalesOfBerseria'': Rokurou swears a life debt to Velvet for helping him recover the ancestral sword he has dedicated his life to--except her "help" consisted solely of telling him she spotted the sword in a storeroom a ways back. To contrast, she went to a lot more effort helping him escape a five hundred-year prison sentence, but he only mentions that as an afterthought. This is eventually revealed to be an InUniverse case of MoralDissonance. As an immortal Daemon, Rokurou couldn't care less about prison, he'd break out eventually; meanwhile, the sword is worth more to him than his life on several personal and cultural levels.
* ''VideoGame/FairyFencerF'':
** Zenke captures Tiara, thinking that she's "lovers" with Fang and says that if Fang loses against his minions, then he'll have to kill Tiara as punishment. Tiara seems most concerned about the fact that Zenke thinks they're lovers.
** If you manage to pull out all the Goddess's swords, then Fang shouts "Goddess! Awaken! The time for your revival is...now!", [[spoiler:but nothing happens. He asks Eryn what he's supposed to do, if there's some sort of magic spell he needs to cast or something, but Eryn admits she has no idea.]]
-->'''Fang''': [[spoiler:Then what do I do!? That was a really cool line I just shouted, and it was all for nothing!]]
-->'''Eryn''': Is *that* what you're worried about!?
* ''VideoGame/SonicForces'': The ''Episode Shadow'' prequel DLC reveals that the entire reason why [[TheDragon Infinite]] willingly let [[BigBad Dr. Eggman]] perform experiments on him with the [[ArtifactOfDoom Phantom Ruby]] so he could use its power to become a borderline [[OmnicidalManiac Omnicidal]] RealityWarper and help Eggman take over 99% of the planet is pretty much entirely because [[spoiler:[[AntiHero Shadow]] [[NiceJobBreakingItHero had the]] '''[[NiceJobBreakingItHero audacity]]''' [[NiceJobBreakingItHero to call him "weak" after defeating him in a]] CurbStompBattle]]...
* In ''VideoGame/FireEmblemTheSacredStones'', [[WarriorPoet Forde]] likes to paint ''in the middle of battle'', which could count for this trope on its own. What really makes it excessive, though, is the fact that when Ephraim catches him doing it, he mainly praises Forde for his painting skills.

[[folder:Web Animation]]
* ''WebAnimation/FreedomToons'': The progressive character in "Defusing Radical Islam". Seamus is frantically trying to defuse a home-made suicide vest after punching out a muslim jihadist, but the former is more interested in virtue signaling to social media and trying to change the topic to christian extremists (read: cardboard sign protestors) and/or historical colonialism/the crusades. Eventually, they all get blown up because Seamus [[WireDilemma cut the wrong wire]].
* Craig and Todd from ''WebAnimation/DinosaurOffice'' don't want to leave the office during a volcano drill. Why? Because they want to continue their conversation.
* ''WebAnimation/DarkMatter2525'':
** The video [[https://www.youtube.com/watch?v=U5TtDZlHqao If Hitler Never Existed]], a parody of ''Film/ItsAWonderfulLife'', is about a man who wishes that Hitler had never existed, only for "the Gestapo Angel" to appear before him, to show him what the world would really be like if Hitler had never existed. The man is then brought to a futuristic {{utopia}}, which appears to be perfect - until the man sees his alternate self arguing with someone on the Internet, and being completely unable to demonize him; he can't [[GodwinsLaw compare him to Hitler]], he can't call him a GrammarNazi, and he can't Photoshop Nazi imagery onto his picture. The man quickly begs the Gestapo Angel to take him back to the real world.
** In "[[https://www.youtube.com/watch?v=eLhkPTQvMzQ&lc=z23zwvnx1zz3vberq04t1aokgn2trh40vwoykvsndp1ybk0h00410.1511409561627307&feature=em-comments God is Punishing Us!]]", When Jeffrey is put in charge of punishing sinners on Earth while God goes on vacation, he uses natural disasters to target only the sinners for actual wrong-doing (banks-robbers, pedophiles, etc). Not only does this make crime go down, but conversions to legitimate theism skyrocket because the events could only be possible by God's existence. When God finds out, he is pissed at Jeffrey for not enacting random disasters onto people for petty, unrelated reasons because he is being "obvious" about it and not "hella mysterious."

[[folder:Web Comics]]
* {{Mad Scientist}}s in ''Webcomic/GirlGenius'' understand exactly [[http://www.girlgeniusonline.com/comic.php?date=20090706 how important Christmas is and isn't.]]
** They all seem to work this way:
--->''"I've used driftwood & detritus to construct crude sonar torpedoes & wire guided harpoons. Now to build a raft! [[LampshadeHanging My priorities may need work.]]"''\\
-- from [[http://www.girlgeniusonline.com/fun/twitter_othar_01.php Twitter log]] of '''Othar Tryggvassen''', the GentlemanAdventurer.
** Let's not forget how you can tell when a plan is a [[http://www.girlgeniusonline.com/comic.php?date=20031017 bad plan.]] It's even in [[http://www.girlgeniusonline.com/comic.php?date=20080519 the song Mama Gikka's girls perform for Jägers,]] if you look carefully.
** There is a nice subversion during the slaver wasp attack on Castle Wulfenbach. The Jägers, who have spent pretty much all their screentime before then needling the Lackya, immediately belt up and get to work when they realise they have a real action on their hands.
* Most halflings in ''Webcomic/YetAnotherFantasyGamerComic'' [[http://yafgc.net/comic/0565-mayor-tollin-explains/ know exactly what they need from the world.]]
-->'''Mayor Tollin:''' And of course, free beer at the wedding reception.\\
'''Halflings:''' LONG LIVE QUEEN CLOVER!
* ''Luke Surl Comics'' has [[http://www.lukesurl.com/archives/3228 this one]].
* ''Webcomic/MinionsAtWork'' got [[http://www.minionsatwork.com/2012/03/minions-312-meet-doctor-wallstreet.html Doctor Wallstreet.]] The lawn care is important.
* ''Webcomic/ElGoonishShive'':
** The Principal of Tedd and Elliot's school thinks murals are more important than, say... [[http://egscomics.com/?date=2002-02-08 working fire sprinklers.]]
** Later, [[SentientCosmicForce The Will Of Magic]] has this to say about why a scenario where anybody trying to cast a spell caused "massive storms of chaos magic".
--->'''Human Seer:''' That sounds Bad. \\
'''Magic:''' Yes, people would stop using magic.
* ''Webcomic/ThePackrat'': Packrat lives and breathes this trope. He sells his $2000 high-end Korg Triton workstation and then buys a vintage ARP 2600 with only one voice and no memory for $3000. He'd rather twist the knobs on a synth than those on his wife. He buys an anniversary edition Nord Lead just for the reverse keys and not for the sound. Only three of many examples.
%%* F'Sherl-Ganni in ''Webcomic/SchlockMercenary'' are a bit like [[http://www.schlockmercenary.com/2005-06-10 this.]]
* Jareth in ''Webcomic/{{Roommates}}'' has his priorities straight: first his fun and clothing then his friends and love interest, everything else (like ruling his kingdom) comes later and mortal danger is somewhere at the bottom of the list. So what is his first question when appearing in a fantasy dreamworld where a mountain sized talking (eastern)dragon greets him? [[http://asherhyder.deviantart.com/art/Roommates-Such-Stuff-as-Dreams-Are-Made-On-23-297391818 "Why am I in armor?"]] of course.
** ''Webcomic/GirlsNextDoor'': Let's say you just came out of the shower. However, due to unfortunate circumstances, a [[AccidentalPervert younger member of the opposite sex]] barges in, leaving you one split second and a small towel. What do you cov-- no, Erik, not your ''face''...
* ''Webcomic/{{Homestuck}}'' pop quiz: A massive forest fire is threatening your home, your friend is about to get hit by a meteor, and you're the only one who can save him via the reality-warping computer game. What do you do?
--->'''Rose''': [[WhileRomeBurns Play haunting violin refrain]].
** On another occasion, [[HypocriticalHumor Rose also lampshades]] the dedication of [=GameFAQs=] writers who continued updating their Sburb walkthroughs ''while being obliterated by said meteors''.
** Later, while Rose is waiting on him to save ''her'' from being hit by meteors, Dave starts drawing Webcomic/SweetBroAndHellaJeff updates (to be fair, [[LoadsAndLoadsOfLoading he's waiting for Sburb to load]]).
* Let's just say that ''Webcomic/{{Freefall}}'''s Mr. Kornada disagrees with other cast members [[http://freefall.purrsia.com/ff400/fv00328.htm about what's urgent]].
* ''Webcomic/TheOrderOfTheStick'':
** A tribe of orcs kidnap Lien the paladin and steal Elan's puppet, Banjo the Clown. Elan considers retrieving Banjo to be the higher priority.
-->'''Elan:''' We won't leave one of our own behind again!\\
'''Durkon:''' Ye ARE talkin' aboot rescuin' '''Lien''', right?\\
'''Elan:''' We won't leave TWO of our own behind again!
** Nale is accused of this by Tarquin; specifically, Nale's [[{{Pride}} over-inflated opinion of himself]] means he thinks letting everyone know that he has triumphed is more important that the triumph itself, causing him to jeopardise several plans where success hinged on him being able to keep a low profile.
** In one of the bonus strips in ''Dragon Magazine'', Vaarsuvius willingly dispels a Sanctuary spell which is keeping the party hidden from some wights, in order to [[GrammarNazi scold the wights for their poor use of language.]]
* After Nepta in ''{{Webcomic/tinyraygun}}'' gets robbed by space bandits, she scours her crashed ship and is delighted to find they missed her rations, first aid kits, and comic books.
* ''Webcomic/{{Xkcd}}'': [[http://xkcd.com/599/ As the Apocalypse unfolds around]] him, Cueball's first priority is to get himself the [[SixDegreesOfKevinBacon Erdos number]] of 1. Several other mathematicians also share this priority, to the point of needing to form a line. And the AltText suggests that he wants to take it further.
** [[https://xkcd.com/705/ Heroics?]] No, just a [[{{Determinator}} sysadmin]] mad that the terrorists cut his connection.
* Happens several times in ''Webcomic/LoadingArtist'', e.g. in [[http://www.loadingartist.com/comic/emergency-service/ Emergency Service]] and [[http://www.loadingartist.com/comic/internet-time/ Internet Time]]. Or [[http://www.loadingartist.com/comic/bored-at-sea/ Keep playing Tic Tac Toe]] while your rubber raft looses air.

[[folder:Web Original]]
* In ''WebVideo/ToBoldlyFlee'', WebVideo/ThatSciFiGuy's house is blown up and he is presumed dead. [[spoiler:When TheStinger shows him alive, he looks around the blown up and burning house and worries more about how pissed the landlord is going to be.]]
* In ''Series/{{Noob}}'', the SeriousBusiness with which some characters treat MMORPG can be summed up by this line:
-->'''Arthéon:''' Because of [[[TheCracker Tenshirock]]], some players committed suicide, or, [[ArsonMurderAndJaywalking worse]], some quitted playing ''Horizon''.
* In the pilot episode of ''WebVideo/{{Brains}}'', a clip is shown of a female blogger who warns her male viewers not to act like heroes and get themselves killed by zombies...so that she won't lose subscribers.
* ''[[Creator/AllisonPregler Obscurus Lupa]]'' when reviewing ''Series/{{Charmed}}'' tends to highlight what issues the Charmed Ones are putting off, ignoring, or outright refusing to do anything about because they're distracted by their jobs, [[GirlOfTheWeek relationship issues]], or how one of their sisters is dealing with their own relationship issues. Given the nature of the show, the danger starts with a demon trying to kill defenseless innocents and goes up from there.
-->'''Phoebe:''' I have to go to, y'know, work.\\
'''Obscurus Lupa:''' ''[[ApocalypseHow The universe is going to end!]]''
* ''[[http://thosearentmuskets.com/index.php Those Aren't Muskets]]'': [[http://thosearentmuskets.com/sketches/sleeves.php "Sleeves"]] This guy doesn't wear sleeves. His friends give him an intervention for his sleeve-less-ness because they're worried sick about him. They even say he might lose his job. Two of his friends are an alcoholic and a heroin addict. The worst part is he actually does lose his job because of it.
* From ''[[Blog/ElChiguireBipolar El Chigüire Bipolar]]'': [[http://www.elchiguirebipolar.net/20-02-2014/vidrio-roto-de-autobus-desplaza-a-victima-de-disparo-en-sala-de-emergencia/ Broken bus glass replaces shooting victim in emergency room]].
* In Episode 61 of ''Podcast/WelcomeToNightVale'' the town is plagued by the sun in the sky multiplying exponentially, from one to two, then two to four. [[{{Narrator}} Cecil]] spends most of this potential apocalypse complaining about the radio station not getting any water.
* When Jesse is kicked out of the house in ''WebVideo/McJuggernuggets'' and lives in a tent in the yard, apparently he finds it more important to get video games and set up a TV with his Xbox on it than things like insulation or waterproofing.
* ''Literature/{{Twig}}'': In the middle of a populist revolt, Sylvester opts to use the crisis to pressure his superiors to give the Lambsbridge Gang shiny badges rather than secure tangible power. Later he develops a VillainousCrush on Reverend Mauer, the charismatic rebel leader, and immediately alters to plan to be sure that Mauer is aware of him and sees him as a WorthyOpponent.
* Creator/AnnaAkana's "''VideoGame/PokemonGo'' Ruins Lives" demonstrates some of the dangers of placing catching Pokémon as the utmost importance.
* In the ''{{Franchise/Halo}}'' ARG ''ARG/HuntTheTruth'', after [[spoiler:Mshak Moradi]] regains Waypoint[[note]]Space Internet[[/note]] access after months of being forced to go without:
-->[[spoiler:'''Mshak:''']] "Wow, I have a ''lot'' of unread messages. [[OhCrap Oh no...]]"\\
'''Maya:''' "What?"\\
[[spoiler:'''Mshak:''']] "The unthinkable has happened! I fell off the leaderboards at Unggoy Farmer."\\
'''Maya:''' [[spoiler:'''''"MSHAK!"''''']]\\
[[spoiler:'''Mshak:''']] "One billion percent focused!"
* Hbomberguy's parody of anti-feminist [=YouTubers=] in "[=ThunderF00T vs. FemiNAZI Ghostbusters: A Measured Response=]" exhibits this while going on the run from The Feminists, also allowing a sideswipe at fake-skull-owning white supremacist Davis Aurini in the process:
-->'''Parody:''' Take only what's important! [grabs trilby and skull and runs]
* Website/{{Walfas}}:
** In two daily flashes, Kaguya is seen rather wanting to play video games than to protect the moon. [[JustifiedTrope Well, she must have gotten kicked off the moon for a reason...]]
** Police officers are apparently too busy preventing people from using school metro cards on non-school days to stop armed robbers.
* In ''Podcast/PastDivision'', after [[spoiler:Herbert apparently destroys Carrok City with a magical runestone]], the team has a moment like this.
-->'''Lucky:''' Ah, shit. [[TrainingFromHell Cleaning duty!]]
* ''Website/NotAlwaysRight'' exhibits numerous cases of this:
** [[http://notalwaysright.com/jack-bauer-style-flowers/9949 This woman]] dodges falling glass for a bunch of flowers.
** [[http://notalwaysright.com/demanding-to-a-fault/23396 This woman]] demands that a technician be sent to her house, which was in an earthquake zone.
** [[http://notalwaysright.com/floods-cause-a-whole-raft-of-problems/10045 I don't care about floods! Where's my package?]]
** [[http://notalwaysright.com/deal-with-the-burning-issue-first/6456 This customer]] wants her cat food. Who cares if the building burns down first? Admittedly, the customer apparently thought he was making up the fire to get out of helping her.
** [[http://notalwaysright.com/the-wind-in-the-windows/3273 This woman]] asks about her computer despite a tornado warning going off.
** [[http://notalwaysright.com/water-you-stupid-part-10/21312 This woman]] wonders why no copiers are working, despite everything, herself included, being in ''ankle-deep water''.
** [[http://notalwaysright.com/the-pot-calling-the-blizzard-white/14603 This customer]] complains about a package even though deliveries are delayed due to bad weather.
** [[http://notalwaysright.com/your-complaints-are-on-thin-ice/16902 This person]] complains about having to walk an extra block due to an iced-over sidewalk. Thankfully, she got the point when someone else told her that a boy was injured walking across that sidewalk.
** [[http://notalwaysright.com/we-are-a-precipitation-mall-nation/10653 This customer]] can't believe that a store is still open despite a snowstorm. As for them, they came out there to make a return.
** [[http://notalwaysright.com/naturally-stupid-part-2/6256 A thunderstorm interfered with my television service?]] I still want my television service!
** [[http://notalwaysright.com/driving-miss-crazy-part-2/3546 This woman]] insists on going down a closed road despite an officer telling her of the danger.
** [[http://notalwaysright.com/your-forecast-for-today-dark/1443 There's a hurricane?]] Forget that, where's my television service?
** [[http://notalwaysright.com/how-dorothy-does-her-shopping/562 This woman]] braves a tornado to get to a store.
** [[http://notalwaysright.com/customer-to-the-rescue/425 This man]] demands his photos, even if the roads are too dangerous due to ice storms!
** [[http://notalwaysright.com/harping-on/27326 This man]] values his daughter's harp over his ''own life''. His wife doesn't.
** [[http://notalwaysright.com/contractions-speak-louder-than-words-part-3/12085 This guy]] would rather argue over the price of a duffel bag than take his wife -- who is visibly in labor -- to hospital.
** [[http://notalwaysright.com/needs-to-back-up-and-see-the-bigger-picture/28735 I don't have backups of my financial system]]? Screw that, how can I make these error messages go away so I don't have to hit Enter all the time?
** [[https://notalwaysright.com/this-is-why-were-in-a-recession-part-20/77138/ £1.36 for some cauliflower?]] I can't afford that at all! I'll have some £5 lottery tickets instead!
** [[http://notalwaysright.com/on-the-other-hand-she-seems-fine/30364 This woman]] will take advantage of discounted prices, broken finger be damned!
** [[http://notalwaysright.com/suddenly-parenting-goes-out-the-window/36144 This woman]]'s concern for [[AdultFear her one-month-old baby being locked inside her car during a very hot day]] ''immediately'' disappears when it turns out the only way anyone can get inside the kind of car she has is by smashing a window.
** [[http://notalwaysright.com/keeping-borders-secure-and-identity-insecure/36231 This submitter]] actually has to point out to a problem customer the sheer stupidity of refusing to show her ID to a video game store's cashier, because she automatically assumes the cashier is an illegal immigrant who will steal it, but ''immediately'' giving it to the first complete stranger who offers to check it for them.
** [[http://notalwaysright.com/big-brother-is-a-big-bother/37003 "No, he just wants military satellites to be able to track his model airplane's precise location... but he's afraid of e-commerce."]]
** [[http://notalwaysright.com/playstation-meets-playboy/30225 This customer]] asks to return a ''Playboy''-themed game that she bought for her 8-year-old — not because it's pornographic, but because it requires lots of reading and he can't read very well.
** [[http://notalwaysright.com/has-a-cats-chance-in-hell-of-adopting/38928 This customer]] admits that she's planning to adopt a pair of cats and then leave them to fend for themselves in a dead relative's large house. Or she's going to live with the cats at that house and let ''her son'' fend for himself and the cat they already have at their apartment; she keeps changing her story. She, of course, then has the nerve to accuse the worker of not caring about the animals, because he won't sell them to people who won't actually take care of them.
** [[http://notalwaysright.com/cinnabonkers-for-cinnamon/16842 This woman]], in need of a flight reschedule, insists on waiting another 24 hours for a flight through Charlotte, because their airport has a Cinnabon.
** [[http://notalwaysright.com/at-least-someone-is-receiving-maintenance/1886 This customer]] thinks that going to the salon daily is more than treating her son's asthma, which has been acting up for five days.
** [[http://notalwaysright.com/about-to-have-a-fire-sale/39316 This fast-food chain]] is more interested in staying open during the lunch rush than ''keeping the store from burning down''.
** [[http://notalwaysright.com/getting-your-priorities-straight/506 This customer]], upon seeing a taxicab involved in an accident, is only concerned with the fact that the taxicab might be the one he called.
** [[http://notalwaysright.com/attack-of-the-heartless/14421 Could you give that woman CPR somewhere else? I need my ink.]]
** Perhaps golf brings out the worst in people, as some believe that finishing a [[http://notalwaysright.com/always-right-even-when-shooting-down-a-helicopter/2170 game]] [[http://notalwaysright.com/pinheaded-2/1877 is more important]] than the livelihoods or ''lives'' of others.
* In ''Literature/TheTimTebowCFLChronicles'', the Ottawa REDBLACKS' official branding guidelines insists that the team name must always be written in all-caps--and whenever possible, in ''one thousand point font''. The REDBLACKS follow this guideline even when they're presenting a legal argument to Parliament--so their legal documents wind up thousands of pages long, and mostly illegible. Parliament takes one look at this nonsense, and throws their case out.

[[folder:Western Animation]]
* ''WesternAnimation/TheSimpsons'':
** In "[[Recap/TheSimpsonsS9E17LisaTheSimpsons Lisa the Simpson]]", Dr. Nick was called in to advise when Jasper froze himself alive inside the Kwik-E-Mart's freezer.
--->'''Dr. Nick:''' Well, we better leave him in there. Moving him now could kill him. And tire us out.
** In "[[Recap/TheSimpsonsS8E7LisasDateWithDensity Lisa's Date with Density]]" Homer runs a telemarketing scam that promises to give people eternal happiness if they send him one dollar. When the [[Fiction500 exceedingly wealthy]] Mr. Burns gets this message, he responds:
--->"One dollar for eternal happiness? ...I'd be happier with the dollar."
** This is common for [[TheDitz Homer]]. In "Dial Z For Zombies" of "[[Recap/TheSimpsonsS4E5TreehouseOfHorrorIII Treehouse of Horror III]]":
--->'''Lisa''': Dad, we did something very bad!\\
'''Homer''': Did you wreck the car?\\
'''Bart''': No!\\
'''Homer''': Did you raise the dead?\\
'''Lisa''': Yesss!\\
'''Homer''': But the car's okay?\\
'''Kids''': Uh-huh.\\
'''Homer''': All right then.
** In "[[Recap/TheSimpsonsS4E11HomersTripleBypass Homer's Triple Bypass]]", Marge learns of Homer’s heart attack and subsequent hospitalization and hurries out the door, leaving Patty and Selma behind. The twins, however, only have this reaction:
---> '''Selma''': [[DullSurprise Oh my God!]]\\
'''Patty''': What?\\
'''Selma''': (points to a coupon) Five cents off wax paper.
** In "[[Recap/TheSimpsonsS5E15DeepSpaceHomer Deep Space Homer]]" after Homer broke the handle off the hatch, he grabs a support rod to hit one of the other astronauts. The rod catches in the door and when it is pointed out that could allow them to return safely, he tries to remove the rod so he can continue the attack.
** In "[[Recap/TheSimpsonsS5E18BurnsHeir Burns' Heir]]" he noted that Bart being abusive to the family is one thing, but he would not stand idly by and watch him feed a hungry dog.
** "[[Recap/TheSimpsonsS9E13TheJoyOfSect The Joy of Sect]]":
--->'''Jane''': Would you rather have beer, or complete and utter contentment?\\
'''Homer''': ...What kind of beer?
*** Since this questioner turns out to be working for a {{cult}}, this is a sterling case of Homer being TooDumbToFool.
** In "[[Recap/TheSimpsonsS17E4TreehouseOfHorrorXVI Treehouse of Horror XVI]]" he is [[DemonicPossession possessed by the devil]] but is unconcerned about that because that means he doesn't have to go to work.
** In the Hansel and Gretel spoof from "[[Recap/TheSimpsonsS12E1TreehouseOfHorrorXI Treehouse of Horror XI]]", when Marge's character finds out Homer left the children in the forest (because they couldn't afford to feed them) she is enraged. [[BaitAndSwitchComment They could have sold them]].
** In "[[Recap/TheSimpsonsS4E12MargeVsTheMonorail Marge vs. the Monorail]]", Marge and Sebastian Cobb arrive back in Springfield too late to stop the unsafe monorail from making its maiden voyage. Cobb then apologises, saying they might have been able to stop it if he hadn't stopped to get a haircut on the way.
* On ''WesternAnimation/{{Futurama}}'':
** In "[[Recap/FuturamaS2E5WhyMustIBeACrustaceanInLove Why Must I Be a Crustacean in Love?]]" when a member of [[BizarreAlienBiology Zoidberg's species]] has sex they die immediately afterward. When Fry learns that Zoidberg has to choose between a life without sex or a gruesome death, he says, "Tough call."
** From "[[Recap/FuturamaS4E8CrimesOfTheHot Crimes of the Hot]]", when they discover that Halley's comet is out of ice:
--->'''Bender''': This could mean the end of the banana daiquiri as we know it. ''(Everybody looks at him.)'' Also, life.
** Similarly, in "[[Recap/FuturamaS6E17Benderama Benderama]]":
--->'''Professor''': In a matter of hours, there won't be no more fresh water on Earth! ''(Dramatic musical sting)''\\
'''Bender''': Oh no! What will I mix with my scotch?
** In "[[Recap/FuturamaS2E12TheDeepSouth The Deep South]]":
--->'''Bender''': People, it's far, far worse than we thought; my fish got away.
** In "[[Recap/FuturamaS2E11HowHermesRequisitionedHisGrooveBack How Hermes Requisitioned His Groove Back]]", Hermes sings about how he first showed the makings of a bureaucrat:
--->''When I was four there was a hurricane in Kingston Town''\\
''With a foot-and-a-half of water''\\
''Everyone was all right, but I cried all night;''\\
''It blew my alphabet blocks out of order''
** In "[[Recap/FuturamaS2E2BranniganBeginAgain Brannigan, Begin Again]]":
--->'''Bender''': Leela, save me! And yourself, I guess! And my banjo! [{{Beat}}] ...And Fry.
* ''WesternAnimation/ThomasTheTankEngine'':
** In the episode "Thomas Comes to Breakfast", Thomas loses control and crashes into the stationmaster's house. The stationmaster's wife seems far more annoyed that Thomas [[LostFoodGrievance ruined their breakfast]] and that she'll have to cook it again than she does at the fact that ''a steam engine just plowed through the wall of her house.''
** Similarly, in "A Close Shave", Duck crashes into a barbershop, nearly destroying it. However, the barber is more upset at the fact that Duck ''frightened his customers''.
* In the ''WesternAnimation/TheNewAdventuresOfWinnieThePooh'' episode "Luck Amok", Tigger, thinking he caused all the bad luck throughout the episode, packs up "seven years' worth of stuff" and goes away.
--> '''Pooh:''' We can't let him leave, not for seven years! He'll miss my birthday.\\
(''Rabbit faints'')
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' uses this for the occasional gag:
** Exaggerated in "The Return of Harmony", Pinkie doesn't care about eternal chaos, as long as she gets chocolate milk rain and Rarity wants the box the Elements of Harmony are in, instead of the Elements themselves. Keep in mind that this is ''before'' [[spoiler:they're {{brainwashed}} by Discord.]]
** Continued in "Keep Calm and Flutter On", when Pinkie instead criticizes Discord for making chocolate milk rain... because he didn't also provide whipped cream.
** In "Dragonshy", Rarity foregoes on a protective helmet and picks a chic hat instead, because the helmet didn't look as good. Also, her skewed priorities is put on full display when she is shown to be more concerned about getting some of the dragon's stash of jewels than she is about getting rid of the dragon itself.
** Rarity is pretty much the queen of this trope. In "Lesson Zero", she forgot to bring plates to a picnic, but she certainly didn't forget [[DramaQueen her fainting couch to lament that fact afterwards.]]
** In the same episode Twilight Sparkle is looking for someone with a problem she can solve so she can write her usual letter to Princess Celestia about it. Seeking out the timid Fluttershy as a likely source she witnesses her beat down and NeckSnap a bear (actually part of a massage) and her response is to lament that she doesn't have any friendship problems, and walk off without a second thought.
** In "Ponyville Confidential", the Cutie Mark Crusaders lament that, having made themselves pariahs throughout town and alienated everypony (including their own families and Rainbow Dash), they ''still'' didn't get their cutie marks. This is standard behavior most other times too -- no matter how convoluted their plan, disastrous their failure, or devastating the outcome, ''especially'' if they could have shattered their damn ''skulls,'' their top priority is finding out if they have their cutie marks.
*** Averted in "Hearts and Hooves Day", where getting their cutie marks was the last thing on their minds; they just wanted to make their teacher Cheerilee happy.
** During "A Canterlot Wedding", after the changelings reveal themselves, Rarity, once again, is more focused on catching the dresses the others threw off than going to get the Elements of Harmony. The rest of the group lampshades this by yelling "Rarity" in unison.
** Pinkie's priorities are clearly off during the first part of "Princess Twilight", when she becomes more focused on thinking about cake frosting than reassuring Twilight about their friendship, and again when she gets more focused on coloring than helping find out what's happening in the Everfree Forest.
** In "Make New Friends But Keep Discord", when [[BlobMonster The Smooze]] starts overflowing the Gala, Rarity screams, "My shoes will be ruined forever!" Applejack replies, "''That's'' what you're worried about! Really?"
* In ''WesternAnimation/JackieChanAdventures'', Uncle often accuses Jackie of having skewed priorities, but in reality this is because Uncle tends to look at the big picture and he does not give a crap about Jackie's personal problems. For example, in one episode, when Jade's horseplay breaks a statue Jackie and Uncle were examining:
-->'''Jackie''': When the museum finds out about this, my career will go down the drain!
-->'''Uncle''': (''{{Dope Slap}}s Jackie'') Your career's not important! The statue had inscriptions on it! ''Knowledge'' has been lost ''forever''!
* {{Lampshade|Hanging}}d in ''WesternAnimation/DragonsRidersOfBerk'', when Hiccup gets distracted from pursuing an agent of the Outcasts who has stolen the Book of Dragons, by Astrid's technique for speeding up Stormfly:
-->'''Hiccup''': Was that...chicken? Is that what you've been-\\
'''Astrid''': Really? You wanna talk about that ''now''?!
* In ''WesternAnimation/WinxClub'', Stella considers shopping and fashion to be more important, and saving the world from evil as a minor subject. While on a mission, she opted to go to a mall first before their actual mission.
* In ''WesternAnimation/TheAvengersEarthsMightiestHeroes'', Maria Hill is determined to force the Avengers to join S.H.I.E.L.D. directly instead of being independent. Even when HYDRA and AIM are busy blowing up half of New York and fighting over a device which could rewrite reality, she is busy siccing S.H.I.E.L.D. jet troopers to attack Iron Man and Wasp. Yes, she is called out on this by Iron Man and Wasp.
* In the episode "Daylight Savings" of ''WesternAnimation/ThePowerpuffGirls'', after the girls get caught sleeping in class and the Professor has a meeting with Ms. Keane, she lampshades that education is more important than saving Townsville. And the Professor ''agrees'' with her, and decided he would rather watch Townsville burn than let the girls stay up late.
* ''WesternAnimation/TheFairlyOddParents'':
** In the episode "Vicky Gets Fired", Timmy's parents couldn't care less about the video evidence of Vicky torturing their son, but when they see she erased the video they were using to tape their reality show, they're horrified and immediately fire her. Mr. Turner even admits that they consider the tape the most important thing in their lives, as opposed to their only child.
** In "Class Clown", Trixie Tang considered her "[[SuspiciouslySpecificDenial seemingly harmless plant]]" more important than Timmy, who killed it, and [[UngratefulBastard dumps him]], [[ComplainingAboutRescuesTheyDontLike despite the fact that he saved her life]].
* ''WesternAnimation/RandyCunninghamNinthGradeNinja'': Averted. A teacher wasn't gonna let Randy get his backpack during a drill. Even if he's standing very close to it.
** Played straight in "Randy Cunningham: 13th Century Ninja", out of fear [=McFist=] was implementing another evil plan, Randy and Howard decided to sneak away from the tour at [=McFist=] Industries. When a student reported them to Principal Slimovitz, Slimovitz ignored them and had the other students do the same and keep their eyes on the "tattle-tale" because he hates tattle-tales more than he hates troublemakers. Not knowing it'd somehow result in the Sorcerer being free does not excuse him.
* In one episode of ''WesternAnimation/HeyArnold'', Big Bob suffers a heart attack (actually only gas) and the last thing he says before passing out is "I won't catch the Series/WheelOfFortune".
* In ''WesternAnimation/NotWithoutMyHandbag'', Auntie seems to think that it's worse to leave her handbag at home than to die ''or'' go to hell.
* ''WesternAnimation/TheAmazingWorldOfGumball'':
** In the episode "The Job", Richard gets a job as a pizza delivery guy, [[MakesJustAsMuchSenseInContext and the fabric of reality starts to come apart as a result.]] The rest of the family drag his boss, [[NewJobAsThePlotDemands Larry,]] along with them to stop Richard from delivering his first pizza, but Larry explains that destroying the universe isn't a good enough reason to fire him. Then Larry fires Richard on the spot when the customer sees he ate some of the pizza and tried to hide it, ''narrowly'' averting TheEndOfTheWorldAsWeKnowIt.
** In "The Box," while pondering the contents of the titular box, Nicole has an extended ImagineSpot of it being [[BriefcaseFullOfMoney $1 million]], further positing that it's owned by a criminal who will send hitmen after them to reclaim the money for the rest of their lives. Nicole doesn't care; as long as they're still rich, it's all WorthIt.
* The ''WesternAnimation/DCNation'' version of ComicBook/AnimalMan displays this, as he is obsessively focused on protecting animals while totally indifferent to everything else. When ComicBook/{{Darkseid}} invades Earth and makes fire rain from the sky, Animal Man is the guy you can trust to leap into action and berate someone for forgetting he left his dog tied to a post while he fled for his life.
* In an episode of ''WesternAnimation/TeenageMutantNinjaTurtles1987'', the Turtles are trying to get into the warehouse where Shredder is holding April hostage - like he always is - when Michelangelo gets the munchies and suggests stopping for a pizza break. The others are noticeably upset at him, but it does [[DeliveryGuyInfiltration give them an idea on how to get in.]]
* ''WesternAnimation/TeenageMutantNinjaTurtles2012'': In "Karai's Vendetta," upon finding out that Karai is attacking April, Donnie is fully prepared to drop their mission to destroy the Kraang's UnderwaterBase and go save her. The others get him back on track by reminding him that if they leave now, the Kraang will contaminate the water supply and poison everyone in New York, ''including'' April.
* In one episode of ''WesternAnimation/AvatarTheLastAirbender'', the Gaang stops at a town where they get their fortunes told. When the woman tells Aang's fortune, she takes in a shocked breath and tells him quite dramatically that he will be the crux of an enormous battle that will decide the fate of the entire world! Aang's response?
--> '''Aang:''' Yeah, yeah, [[TheChosenOne I know all that already]]. Did it say anything about a girl?
* ''WesternAnimation/TheCompletelyMentalMisadventuresOfEdGrimley'': The cops don't care about a citizen's stolen car because they're busy looking for Ed's fish. Ed reassures the car's owner that [[MediumAwareness if it wasn't a cartoon]], the cops would be looking for the car.
* In the ''Franchise/EverAfterHigh'' episode "Driving Me Cuckoo", [[EvilMentor Baba Yaga]] is happier that her student is finally acting '[[BadIsGoodAndGoodIsBad properly]]' than she is mad that said student crashed her mobile house into several walls and nearly destroyed it.
* Zim from ''WesternAnimation/InvaderZim'' is this trope incarnate. He gets a huge warmech that can solo whole armies if powered properly and the first thing he does with it is try to beat up Dib, an eleven-year old kid. He builds massively advanced [[LotusEaterMachine Lotus Eater Machines]], than uses them for winning a school fundraiser and finding out who threw a muffin at him during lunch. An explosion threatens to destroy the city and his base, and the main thing he's worried about is what his bosses will think if they call before it destroys everything. WordOfGod notes that this is Zim's FatalFlaw; he's not stupid, he just has the worse sense of priorities ever.
* The reason why Marceline of ''WesternAnimation/AdventureTime'' hates her father is because he [[FelonyMisdemeanor ate her fries]], and not because he's an EldritchAbomination that eats people's souls and is most likely {{Satan}}.
* ''WesternAnimation/APupNamedScoobyDoo'': Daphne once refused to be saved from a fall because the helicopter Jenkins brought doesn't match her dress.
* A few examples in ''WesternAnimation/SamuraiJack'':
** In the episode "XLVI: Scotsman Saves Jack - Part 2," Jack takes the time to change his clothes back to his regular clothes when he regains his lost memories....while the Scotsman is about to get eaten by the monster the Sirens morphed into.
** When Jack and Ashi end up trapped in the belly of the beast in ''[=XCV=]'', Ashi was solely focused on killing Jack rather than their predicament forcing Jack to keep her in chains.
** While it was understandable that Jack didn’t want to be embarrassed by [[spoiler: Ashi’s nudity in episode 8 of season 5, he took the time to use his gi to cover her, rather than to concentrate on defeating Lazarus 92, which was a danger to his and Ashi’s lives]].
* ''WesternAnimation/StarVsTheForcesOfEvil'': In "Gift of the Card", Miss Heinous orders her servant to use the last of their money to buy hair dye instead of food, even though they were starving.
* On ''WesternAnimation/FamilyGuy'':
** In their self-titled episode, Brian and Stewie are locked in a bank vault and Stewie's cell phone has just enough battery life for one call. He uses it to return a sweater.
** In "Hot Shots", Peter tells Lois that he'll support her anti-vaccination protest just as soon as he finishes getting the word out about the one thing more important. We then see Peter some time later, running around Quahog shouting that [[Creator/TheWachowskis the brothers who made]] ''Film/TheMatrix'' [[{{Transgender}} are ladies now]].
* ''WesternAnimation/{{Kaeloo}}'':
** In the episode "Let's Play Red Light, Green Light", during a game of Red Light, Green Light, Mr. Cat fires a missile from a bazooka, and Quack Quack just stands in the path of the missile instead of running away like Kaeloo and Stumpy, because the rules of the game dictate that he shouldn't move.
** "Let's Play TV News" suggests that [[AttentionWhore Mr. Cat]] would prefer getting beaten up by [[SuperStrength Bad Kaeloo]] to losing TV ratings.
** In the episode "Let's Play Market Vendors", Stumpy offers various gifts to anyone who is willing to buy apples from him, such as a magic hat with himself inside, and even a car, but he doesn't want to give away is his collection of comic books.
** In [[CampingEpisode "Let's Play Treasure Hunt"]], the main four go camping. Kaeloo checks the supply pack and realizes that the sleeping bags, flashlights and all other necessary equipment is gone. [[TheDitz Stumpy]] reveals that he unpacked everything because there wasn't enough room to pack his comic books.
** In Episode 77, [[TheFashionista Pretty]] is upset when she hears that the world will be destroyed... because she doesn't know what to wear for the explosion.
** In Episode 98, Stumpy is sitting on the couch playing video games when aliens drag him into their spaceship using a tractor beam. He starts to panic, not because he's being abducted by aliens, but because he forgot to save his video game score.
** In Episode 102, [[CatsAreMean Mr. Cat]] and [[AntiHero Stumpy]] turn Quack Quack into an EldritchAbomination. Kaeloo sees this and is horrified... because she was reading a book and lost her page.
** In Episode 105, when the planet gets destroyed, [[BookDumb Stumpy]] rejoices because he doesn't have to go to school anymore. And then he finally panics, because he realizes that there's no phone signal and he can't contact his girlfriend.
* In ''Pinocchio's Christmas,'' the main character [[spoiler:steals a puppet from the Puppet show he stared in, and Lady Azora ignores and instead sings a song of how he was wrong to work for money to buy Geppetto a Christmas gift and should just give his father love]]. Talk about UnfortunateImplications.
* ''WesternAnimation/ElenaOfAvalor'': In "Royal Rivalry", Carla is upset at the [[WantedPoster Wanted Posters]] featuring her and Victor because her face appears smaller than his. [[spoiler:It becomes a BrickJoke when she sees new posters at the end of the episode and is glad her face has the same size as his on them.]]

[[folder:Real Life]]
* Politicians often get accused of this by whichever constituency feels left out of their agenda. Often said constituency will ignore the fact that a small group of people in power is going to find it very difficult to sort out an entire country's worth of problems, hence the need to choose their battles wisely. This is especially during a state of emergency or other urgent situation, in which certain issues—such as national defence or disaster response—must always take precedence over other issues, such as trade and investment or cultural affairs.
* Many, many Website/DarwinAwards winners are subject to this trope.
* [[https://www.youtube.com/watch?v=6ineWV8BGXo This Greek radio moderator]] who [[TheShowMustGoOn can't be bothered to interrupt his news reading]] while his studio is on fire.
* [[http://www.cracked.com/article_19197_the-7-most-ridiculous-cases-misplaced-priorities.html This]] Website/{{Cracked}} list links to a number of real-life cases of Skewed Priorities. Of particularly terrifying note is the mother who locked her infant son in her car on a hot day. When rescue workers arrived, she refused to let them break a window to get him out, even as he started to show signs of heat stroke. Thankfully they just waited until she left to get her spare key and broke him out anyway.
* A security consultant was brought in because a former worker had come to the workplace with a gun demanding reimbursement for some expenses he had incurred while working. The consultant asked why they had not paid him. Answer: because he had not filled out the form correctly.
* Pierre Beaumarchais was a French playwright who also worked as an arms dealer, covertly supplying the Americans during the American Revolutionary War. ''Lafayette In The Somewhat United States'' by Creator/SarahVowell relates an incident where Beaumarchais was supposed to be undercover, supervising his cargo being loaded into ships, when he learned of a particularly poor stage production of his play ''The Barber Of Seville'' taking place nearby: He promptly blew his cover to barge into the theater and take over the rehearsals, "running back and forth from the docks to the theater, barking at actors and stevedores alike".
* When recording the 1098 Siege of Ma'arra, Albert of Aix notes with horror that "the Christians did not shrink from eating not only killed Turks or Saracens, but even dogs..."
* In late June 2016, UsefulNotes/DonaldTrump in the midst of his 2016 presidential campaign, did a two day trip to Scotland and had a surreal ribbon-cutting at his golf resort in Turnberry. This was at the time that the "Brexit" referendum, on whether the United Kingdom should leave the European Union, was held in the U.K., and it passed with 52% "yes" votes. Trump came under fire because his little trip was over his business matters and not about Brexit, not to mention the awkward answers he gave to reporters asking him for a take on Brexit.
* The Music/TobyKeith song "Beer for My Horses" has gotten flak for being politically incorrect due to the line about giving beer to horses -- never mind that the overall song suggests that all criminals should get the death penalty, and glamorizes lynching them.
* [[http://static.tvtropes.org/pmwiki/pub/images/1mowingtornado.jpg This man]], who decided during a tornado that mowing his lawn was a much higher priority. And in case anyone suspects this is fake, [[https://www.snopes.com/man-mowed-lawn-tornado/ snopes]] has confirmed it as true. Admittedly, he did have a point: the tornado was well away from the neighborhood and thus didn't pose as much of a danger as a tornado coming for them.
* One thing that is often brought up in fire safety is that you should never waste valuable seconds collecting various items (i.e. things you don't want to lose in the fire), just in case there really are people out there who would actually do that, and end up dying because they took too long to escape.

-> ''"She ''needs'' to sort out her priorities..."''