A character is given [[TheReveal a revelation]], or sees/hears something, that is shocking/insulting/disturbing/outlandish/etc. They begin to [[EyeTake react accordingly]]... but then just shrug it off and go about their business. Always PlayedForLaughs.

If the character simply does not react at all, you have TheStoic or someone that has SeenItAll. If the same unbothered reaction is played [[CrowningMomentOfHeartwarming for smiles and warmed hearts]], it's a MilhollandRelationshipMoment.

Alternatively, the character might see or hear something unusual, but will ultimately dismiss it as "[[WeirdnessCensor just my imagination]]" or be subject to the BystanderSyndrome. See Also NoMoreForMe.
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!!Examples:

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[[folder: Advertising ]]

* A certain coffee commercial has a girl who's told the coffee she'd thought was newly purchased just for her is actually several months old -- and was for her brother. She shrugs at the implied insult and keeps sipping.

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[[folder: Film - Animated ]]

* In ''WesternAnimation/DespicableMe'', Vector takes a bite out of one of the cookie robots that did not activate. Vector stops, looks at the ''sparks flying out of the cookie,'' and then shrugs it off.
* ''Disney/{{Tangled}}'' has an interesting variation. Rapunzel, who has been locked up in her tower, has no idea what to do with a tiara. She puts it on her arm; [[NonHumanSidekick Pascal]] shakes his head. She uses it as a magnifying glass; Pascal shakes his head. She places it on her head, the music swells, Pascal's eyes widen... [[RuleOfThree then Pascal shakes his head.]]
* Done a couple of times in ''Disney/TheEmperorsNewGroove''.
* In ''IceAge'', [[BigBad Soto]] roars at Diego for letting his packmates go after Sid and the baby when they should attack Manfred. Diego...just shrugs.

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[[folder: Film - Live Action ]]

* Used twice in ''Film/SupermanIII'':
** Early in the film, when Superman changes identities ''in the back seat of an occupied police car'', the cop in the front seat notices, but then dismisses it.
** On a picnic, Clark reacts rather mildly to the announcement that he's eating dog food.
* ''TheIncrediblyStrangeCreatures'': A woman is aghast that her carnival barker boyfriend's idea of a date is that she "should slave over a hot stove" to cook him steak. However, she quickly accepts his proposal. That carnival barker must be [[KavorkaMan some kind of irresistible]].
* In ''Film/DemolitionMan'', John Spartan is told [[AlienLunch his burger is rat meat]]. There's a brief pause, then: "Not bad! Matter of fact, this is the best burger I've had in years!"
* Probably one of the funniest and most memorable examples is the final scene in ''SomeLikeItHot'': "Well, nobody's perfect."
* In the film ''NationalLampoonsVacation'', the family discovers that their sandwiches are all wet because "the dog wet on the picnic basket". Upon hearing this, Aunt Edna sniffs her sandwich, shrugs and continues eating it.
* Used in the Jeff Daniels film about hunting season in Michigan's Upper Peninsula, ''Film/EscanabaInDaMoonlight''. Reuben Soady (Daniels) feeds his father, brother, and their [[TheUnintelligible hunting buddy]] with a special "potion" made by his wife (whose consistency appears to resemble a milkshake). All of them compliment the tasty beverage, but when Remnar (Reuben's brother) asks to "steal the recipe", they are horrified to discover that the drink includes [[spoiler: ground Moose testicles, insects, worms, and dirt, among other disgusting things]]. They look at each other, disgusted, but then their hunting buddy raises his jar, toasts, and sucks the rest right down. It helps that they previously established his ability to drink [[GargleBlaster pretty much anything set in front of him]].
* The following exchange from ''NottingHill'':
-->'''Spike''': There's something wrong with this yogurt.\\
'''William''': Ah, that's not yogurt, that's mayonnaise...\\
'''Spike''': Ah, right-o then. [pauses, then continues to eat it]
* In ''Film/ClerksII'', Silent Bob looks like he's about to dispense some wisdom, but he just shrugs and says "I got nothing."

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[[folder: Jokes ]]

* Basically used as the punchline for the ShaggyDogStory "Moose Turd Pie".

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[[folder: Live Action TV ]]

* ''Series/DoctorWho'' episode "Boom Town": The Doctor finally notices that the words "Bad Wolf" appear to be following him everywhere he goes... and then dismisses it as "like when you hear a word on the radio, and then keep hearing it all day".
* This has been used to end many Muppet sketches on ''SesameStreet''.

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[[folder: Webcomics ]]

* ''SomethingPositive'': Monette [[spoiler:creates montages out of old comics belonging to Fred: incredibly rare old comics that gave Fred rare respite in his hard childhood]]. Faye says that he'll be so angry she should move to another country, but Fred takes it very well.
** [[spoiler: One must suppose that being informed you are coming down with Alzheimer disease will alter your priorities a bit]].
* This is a RunningGag in ''Webcomic/CyanideAndHappiness''.

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[[folder: Western Animation ]]

* Done in the ''TotalDramaIsland'' episode "Phobia Factor," where we see a shot of millions of slimy pink worms squirming around in an empty wooden hot tub as Chris reveals that Beth's challenge is to [[{{Squick}} completely submerge herself in them]], we then get reaction shots of the other campers gasping, throwing up or even fainting, followed by a shot of Beth herself, who does an EyeTake... [[ShrugTake then shrugs and calmly does the challenge without complaining]].
** Done again in "Hawaiian Punch", after [[spoiler: Heather reveals that she's in love with Alejandro]]. Beth gasps, Cody gasps, Owen gasps, and Noah... shrugs, since he already knew.
* ''JohnnyBravo'' was possibly the prince of this technique.
* ...And the ''PinkPanther'' was probably the king.
* Done in ''FamilyGuy''. The family has just gotten a horse, and Peter has been collecting its semen and putting it in the fridge next to the milk. Stewie stares wide-eyed at his cereal...then sloooowly puts the spoon back into his mouth.
* The characters of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' usually react this way whenever CloudCuckoolander Pinkie Pie says something nonsensical or [[BeyondTheImpossible breaks the laws of physics]] - that is, [[SeenItAll when it provokes a reaction at all]]. Such incidents are so commonplace that the phrase "She's just being Pinkie Pie" has come into use as a catch-all explanation for her feats.
** One such example comes from "Too Many Pinkie Pies"; Rainbow Dash witnesses two Pinkie Pies in the same place, gapes and stares... and shrugs to herself before settling down for an afternoon nap.
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