->'''Black Mage:''' Hey, didn't we find out a while ago that your whole purpose for stealing stuff was [[HealthcareMotivation to get cash for the medicine for your dad's illness]] which we have already cured?\\
'''Thief:''' Yeah, so?\\
'''Black Mage:''' So shouldn't you, y'know, quit stealing stuff?\\
'''Thief:''' No.
-->-- ''Webcomic/EightBitTheater''

When a character is revealed to have had an actual reason for his apparently villainous actions, it [[JustifiedCriminal frames their actions in a better light]]. However, sometimes, the behavior continues even when the justification no longer applies. That's this trope.

For example, a villain who robs banks to pay for his [[HealthcareMotivation sick daughter's medical treatment]] might be reasonable, but it becomes completely irrational when the daughter isn't even sick anymore.

Sometimes justified when the character has got himself so deep into whatever he was doing that it's no longer possible for him to leave, or if he's fallen prey to TheDarkSideWillMakeYouForget.

In some cases this trope keeps the ConflictBall rolling- we wouldn't have much of a character, after all, if we could solve his problems by just giving him whatever reasonable [[SeriesGoal thing it is he wants]]. Other times it's a simple character quirk, or a poorly-thought-through excuse intended to make a villain sympathetic but ultimately just inviting more FridgeLogic.

A subtrope of MotiveDecay. Compare ChronicVillainy. Can turn into YouKeepTellingYourselfThat if someone calls them out on it.
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!!Examples:

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[[folder:{{Anime}} and {{Manga}}]]
* Usopp from ''OnePiece'': at first he lied to cheer up his dying mother, then he lied to cheer up his sick [[strike:girl]]friend, and since then he's mainly lied out of habit. Nami is also a classic example: she steals [[spoiler:to buy back her hometown from Arlong]]. Once that's no longer an issue, she steals because [[spoiler:money is good]].
* Blue from ''Manga/PokemonSpecial''. She steals and cons her way throughout the first arc, going after both money and rare Pokémon. Though it's never outright stated, it's pretty obvious that she's doing it [[spoiler: to gain resources to eventually go up against the man who kidnapped her as a child]]. After her goal is reached, it turns out her fingers are still as quick as ever, as she easily filches one of Kimberly's special rings without the old lady even noticing it until it was pointed out to her.
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[[folder:Live Action TV]]
* Examined in ''Series/BreakingBad.'' Walt makes enough money to support his family after his death, but cannot quit because he's too tied up in the underworld to get out cleanly - and because he's getting to like the power a quiet suburban life doesn't give him. By the midpoint of the final season, there are no more threats to his "empire" and he's made more money than he could spend in a lifetime. Faced with the fact that VictoryIsBoring, he finally decides to get out of the game for his family...[[spoiler:just as, unbeknownst to him, Hank has discovered his secret.]]
* Nancy on ''Series/{{Weeds}}'' started selling marijuana as a way to make extra money so she can maintain her family's suburban lifestyle. However, when she actually burns down her house to get away from the suburbs it becomes apparent that she likes the excitement of being a drug dealer and she will keep doing it no matter how much money she has and what state her family is in.
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[[folder:Webcomics]]
* Thief from ''Webcomic/EightBitTheater''. His stealing is explained to be for the purpose of buying medicine for his dying father but after [[spoiler: it's shown to be part of this elaborate con and take over plan]], he keeps on stealing despite being in fact very rich. Of course that could just be how he got rich, not to mention he does have no morals and is an ImpossibleThief who steals, cons and lies to MagnificentBastard levels.
* ''Webcomic/TheOrderOfTheStick'':
** [[ZigZaggingTrope Possibly]] Haley. Initially, TheReveal suggests that she steals ''only'' to save her father. In a flashback in the {{prequel}} book, she states that she's doing it to get 10% of his future income for the rest of his life (which makes it sort of a retroactive version). Later on, it's clearer she enjoys money for its own sake as well--polishing and ''singing'' to her gold. Now that she finally has enough money, she so far hasn't made any particular attempts to accumulate more, but that may be due to lack of opportunity.
** Almost certainly Redcloak, though the full ramifications of this haven't been brought to bear yet. As was explained in a prequel book, his function as Bearer of the Crimson Mantle is to shepherd and assist the goblin people, a goal he works toward by attempting to gain control of the Gates. [[spoiler:But after failing to secure Azure City's gate, he works to create the city-state of Gobotopia as a homeland for the goblins and gain it international recognition. And there lies the problem- Redcloak could work much more effectively to better the position of the Goblin people by empowering Gobotopia, but he's too invested in the initial Gates plan to give it up. The fact that Xykon would be not happy if Redcloak tried to back out gives him a further excuse.]]
** When Vaarsuvius explains to his mate that the [[spoiler:DealWithTheDevil]] was necessary to achieve the arcane power to defeat [[spoiler:a vengeful and very powerful dragon]] that was threatening V's family, Inkyrius points out that the goal has been accomplished but V still hasn't relinquished the power. Inky offers an ultimatum: give up the power, and you still have a chance to reconnect with your family. Unfortunately, Vaarsuvius has several other important goals to achieve with said power, and apologetically teleports away to get on with them.
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[[folder:Western Animation]]
* Mr. Freeze from TheDCAU was originally motivated entirely by trying to save his cryogenically-frozen wife; after she's saved, he goes on a crime spree [[spoiler:played for tragedy, as by the time his wife is saved, his condition has taken most of his body away, and he can't be with her: the crime spree is so that others can share his despair]].
** In the comic book version (based on TheDCAU, as before Freeze was just a typical villain), Freeze accidentally kills his wife, firing his cold ray into her stasis tube by mistake while fighting Franchise/{{Batman}} and shattering her. At first he blames Batman for this and wants revenge, but over time he became just another criminal. Eventually he has her resurrected with a Lazarus Pit, but that just causes her to become a villain named Lazara, who blames her husband for what happened to her.
* In ''WesternAnimation/UltimateSpiderMan,'' the Rhino turns out to be a kid using a LegoGenetics SuperSerum to take revenge on JerkJock Flash Thompson for all of his bullying. Well, that explains his ''first'' episode, in which he indeed targets Flash. It doesn't explain ''any'' of his later appearances, where in a very rapid and very egregious case of MotiveDecay, he is a mainstay of the Sinister Six and attacks Spidey alongside them for no reason that's ever been explored, and his origin never comes up.
[[/folder]]
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