The owner/proprietor/manager of a small retail store.

In TheWestern and many other low-population settings, the ShopKeeper is the person who runs the "General Store" which [[WeSellEverything sells]] (and sometimes [[WeBuyAnything buys]]) just about anything the locals or visitors could possibly need. He or she is a fairly important member of the community, since everyone visits their establishment while in town for vital supplies. This makes the general store a good informal meeting place and a handy source of local gossip. This kind of store is often the OnlyShopInTown.

In larger or more modernized communities, shopkeepers tend to be more specialized, at first between perishable items and "dry goods", and increasingly narrowing down to the point where one store might only sell candles and candle accessories, and half-a-dozen shops might need to be visited for a single day's shopping trip.

A shopkeeper often fills the role of MeekTownsman in Western stories--he's got a business to protect, after all. Relatively rarely, one might be seen as a CorruptHick who uses the fact that he's the only source of supplies to dictate policy to the town.

AsianStoreOwner is a subtrope of this common enough to merit its own page. If the merchant chooses to travel around to sell things instead of staying in one place, see IntrepidMerchant.

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!!Examples:

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[[folder:Comic Books]]
* An ECComics story featured a drugstore owner who was miserly, paranoid and exceedingly crabby. During the story, he flips out when a little girl sets up a lemonade stand in front of his store. He's so obnoxious about this "competition" that the locals buy her lemonade just to spite him. [[MandatoryTwistEnding Since this is an EC Comic]], it turns out that [[spoiler:he's the one secretly supplying the little girl's lemonade. He built up a JerkassFacade over decades to prevent people from taking advantage of him, and just can't get himself to drop it for genuine charity cases.]]
* Jonathon and Martha Kent in the PreCrisis ''ComicBook/{{Superboy}}'' stories ran a general store in Smallville.
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[[folder:Literature]]
* Nels Oleson of ''Literature/LittleHouseOnThePrairie''.
* Mr. Grafton in Shane, though he's not the MeekTownsman; he keeps a sawed-off shotgun to protect his place and is so renowned for being ToughButFair that he's the unofficial magistrate for the town.
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[[folder:Live-Action Television]]
* Gracie Leigh in ''Series/{{Jericho}}''. [[spoiler:(And later Dale and Skyler after her death.)]]
* Mr. Hooper of ''SesameStreet''.
* Mr. Drucker on ''GreenAcres'' and ''Series/PetticoatJunction''. Also doubles as postmaster and newspaper editor.
* Loren Bray, who ran the town general store on ''Series/DrQuinnMedicineWoman''.
* Arkwright from ''OpenAllHours'', although he can be more of a CMOTDibbler.
* Ike Godsey on ''TheWaltons''
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[[folder:Video Games]]
* Very common in [=RPGs=] in general.
* Tom Nook, the [[strike:raccoon]] tanuki proprietor of the local store in every ''AnimalCrossing'' village. From ''Wild World'' on, the Able Sisters nearby specialize in clothing, accessories, and umbrellas.
* Hachi, retired Orange Star CO from the ''AdvanceWars'' games (Wars World trilogy).
* Rinnosuke, TheOneGuy from ''VideoGame/{{Touhou}}'' who sells antiques and rarities in the human village.
* Recette, the main character of the SimulationGame[=/=]ActionRPG ''{{Recettear}}''.
* ''VideoGame/FantasyQuest'''s shopkeeper is a warm befuddled man who refuses to talk of matters above his station.
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[[folder:Western Animation]]
* An ''WesternAnimation/{{Animaniacs}}'' story set in Old Salem featured a witch hunter who accused the shopkeeper of being a witch on the mere grounds the shopkeeper was holding a broom. The characters singing about the witch hunter then pointed out even the shopkeeper isn't safe from him just to show how much he should be feared.
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