%% Image selected per Image Pickin' thread: http://tvtropes.org/pmwiki/posts.php?discussion=1325626246032280100
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[[quoteright:350:[[ComicBook/MillieTheModel http://static.tvtropes.org/pmwiki/pub/images/m_bracelet_1875.jpg]]]]
[[caption-width-right:350:[[SarcasmMode Because bracelets make great beachwear.]]]]

->''"Girls with nice hands help selling rings, bracelets, gloves, nail polish... Girls with nice legs help selling stockings, shoes, pantyhose... Girls with nice breasts help selling bras, swimsuits, shirts, TV sets, cars, washing machines, cookies, video games..."''
-->-- Folklore

Here's a question for you. Say you have a new product or an old product in new packaging. You want to sell a lot of it and you want to sell it quickly. How? Do you describe it [[ExactlyWhatItSaysOnTheTin exactly how it is on the tin]]? Do you try to [[WeSuckLess compare to other products]]? No way. Just think about it: you want people to buy what you sell. People buy what they like. People like sex. [[ArtisticLicenseLogic So you should equate what you sell with sex]]! Easy as pie...[[{{Metaphorgotten}} served by bikini-clad models]].

That is, you use a sexy image on an advertisement to sell the product. The thing is that the product has ''almost nothing'' to do with the image. It's simply an attention grabber, or something that causes a Pavlovian response that associates the product with sex.

Also note that, while it is generally acknowledged that sex sells, in most places it's illegal to actually sell it. Furthermore, some studies suggest that sex ''doesn't'' sell, inasmuch as while people [[DistractedByTheSexy remember the commercial quite vividly afterwards]], they [[WhatWereTheySellingAgain forget the product]].

A SuperTrope to {{Fanservice}}, SexyPackaging, SexForProduct, LadyNotAppearingInThisGame. In a way also of HollywoodBeautyStandards.

A SisterTrope to RuleOfSexy.

Compare SubliminalAdvertising, ModelingPoses, {{Sexposition}} (this principle applied to {{exposition}}).



* The most famous stereotypical form of this is likely the beer commercials with girls in bikinis.
** Parodied beautifully by SNL with "Schmitt's Gay Beer."
** And by [[http://www.youtube.com/watch?v=hxOKeAHBJq0 Tits & Ass Beer.]]
** The beer commercial with the bikini-stuff was parodied in ''Manga/LuckyStar'' with a Coke commercial showing '''the''' LightNovel/HaruhiSuzumiya, with incredibly voluminous breasts.
* Former Trope Namer: the notorious UK "Hello Boys" poster campaign for Wonderbra featuring model Eva Herzigova.
* Then there are [[HoodOrnamentHottie hot models draped over cars]].
** Or if it's UpMarketing, women in fancy clothes, but still looking beautiful.
* Frequently overlaps with CelebrityEndorsement when the celebrity is a current sex symbol.
** Didn't Music/BritneySpears do some ads for Pepsi, and Music/ChristinaAguilera do some ads for Coke?
* An ad for a perfume called "Eden" featured a topless woman prancing about in a lush jungle environment. It can be seen on Youtube if you enter the keywords "eden" and "cacharel".
* Adverts for Axe (or Lynx, depending on the country you live) products. [[https://www.youtube.com/watch?v=tDr5wIcGLR4 All]] [[http://www.youtube.com/watch?v=Pio5Uiupa8Q of]] [[http://www.youtube.com/watch?v=xKTRO9gbZt8 them.]] Their entire marketing campaign revolves around this trope.
* There's another ad for Levis' 501 jeans or something to that effect which features two [[DawsonCasting "teenagers"]] stripping down and talking to each other about trust. Then they jump in the water. Cue gratuitous PantyShot. MaleGaze no kidding.
* [[http://www.youtube.com/watch?v=pAJp_LmraQM A Carl's Jr. ad with Paris Hilton.]]
** And the followup [[http://www.youtube.com/watch?v=yzwxmy1TWNM Hardee's (Carl's Jr)]] ad with Padma Lakshmi.
*** [[http://www.youtube.com/watch?v=o9d6CGxcAZM The Carls Jrs Kim Kardashian salad ad.]]
*** Their spokespersons also include Kate Upton, Emily Ratajkowski, Charlotte [=McKinney=], [[Magazine/{{Playboy}} Playmate of the Year 2007]] Sara Jean Underwood and now [[https://t.co/ccDnIFN2Mi Hayden Panettiere]]. You get the idea.
* Herbal Essences ads. Or any shampoo/conditioner/soap or "body wash" really. It's all the same basic principle '''"THINK ABOUT SEX! THINK ABOUT SEX!''' Now that's got your attention - shampoo."
** And by extension, any shaving device. Male ones, after cutting from the [[ShavingIsScience begoggled nerds in lab coats who supposedly invented the thing]], always have a nice shot of a chiseled chin, along with a ShirtlessScene that involves various amounts abs. Female ones [[strike:rarely]] never show anything besides the woman's [[ShesGotLegs long shapely legs]].
** Probably referenced in an early episode of ''TheSimpsons'' where Bart is running for Class President. Homer has a good idea for an campaign poster: '''SEX!''' Now that I have your attention, vote for Bart!
** Explicitly referenced in the one where Homer gets a job writing fortune cookie fortunes: one he pitches is "You will be aroused by a shampoo commercial" - the owner pauses, says that's not bad, then gives him the job.
** And of course, [[Advertising/TheManYourManCouldSmellLike the Old Spice ads]], which simultaneously parody this phenomenon and play it straight with their [[MrFanservice buff]] male protagonist/announcer. "Anything is possible when your man uses Old Spice body wash. I'm on a horse."
* There's an advert for Aero in which a man wrapped in a towel explains [[DoubleEntendre suggestively]] what makes Aeros so nice. It's [[LampshadeHanging lampshaded]] at the end of the advert; two women in voiceover converse thus:
-->Oh, so that's why Aeros are so bubbly and delicious.\\
You know, like he just said.\\
[[DistractedByTheSexy He was speaking?]]
** There's also a funny advert running for [=AirMax=], where a beautiful women, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt.
* There is [[http://uk.youtube.com/watch?v=gd5mVp9k3zk this]] Miller Lite commercial (and [[http://uk.youtube.com/watch?v=ECyQCvttcOc&feature=related its sequel,]] complete with lampshade hanging)
* There is an Italian commercial featuring beautiful women draped over...''coffins.'' Cause you know, that's ''exactly'' what I'd be thinking about right before I die.
** [[AllMenArePerverts If you're lucky]], [[OutWithABang you will!]]
** Not just a commercial - the coffin firm did at least two ''erotic calendars''.
* While not explicitly using sexual imagery, Creator/VinceOffer slipped in some dialogue that could easily be interpreted as a double entendre while advertising for the Slap Chop.
-->"You're gonna love my nuts."
* In Taiwan, selling betelnuts is done by pretty young women who attract customers by wearing very, ''[[http://www.flickr.com/photos/tobie_openshaw/sets/72157594581621891/ very]]'' skimpy clothing. Just to make sure everyone gets a good view, they sit in transparent, brightly lit booths on the side of the roads.
* The advertisements and box art for ''[[VideoGame/{{X}} X3: Reunion]]'' featured [[LadyNotAppearingInThisGame a woman in a somewhat revealing costume]]. The kicker is ''X3'' is a space trading and combat sim notorious for its 'cockpits-eye view' even when docked at a station. Excluding a couple of cutscenes, the player literally never interacts face-to-face with any other characters, including the box-art woman.
* [[http://www.youtube.com/watch?v=ck14LKBI9GM&NR=1 This]] French commercial goes [[RefugeInAudacity over the top]], using computer animated [[PettingZooPeople furries]] in a very suggestive and well choreographed song and dance. Includes sensual dancing, bouncy breasts, SceneryCensor, and lots of splashing fluids and climactic imagery. What is it all about? ''[[Advertising/{{Orangina}} Orangina Juice]]''! Later commercials however have become milder compared to that one though.
* Ads running on this very site for an ''Age of Empires''/''Civilization'' rip-off freeware game called ''{{VideoGame/Evony}}'' frequently spend most of their ad space up with a picture of a scantily-clad woman (or rather just her torso) and the comment, "Your queen awaits, my Lord." Of course, going to the site and playing the game will make you realize that there ''is'' [[LadyNotAppearingInThisGame no queen in the game]].
** "[[DoubleEntendre Come play]] now, my lord".
** And that's one of their earlier ads. [[http://contexts.org/socimages/2009/07/14/evolution-of-evony-video-game-ads/ Their later adverts?]] There are no words.
** As far as ads for similar games on this wiki are concerned, see also ''Flyff'', ''Perfect World'', ''Shaiya'', ''Last Chaos'', ''Legend of Mir3'', ''Mabinogi'', ''The Seventh Dragon'', ''Kingdom Heroes'', ''Rappelz'', ''League of Angels'', and no doubt a few that have dropped off the map. (Remember that one with the blissful elf chick in the leather underwear? What was that called?) However, ''Evony'' has left them all way behind at this point.
** The [=Civony/Evony=] ads are [[TakeThat cheaply parodied]] (how else could you parody it?) by an Alteil ad where the skinsuit elf girl has a caption that says "She is actually in our game, my lord".
** ''VideoGame/AdventureQuest'' isn't exactly innocent of this tactic, although their ads look perfectly tasteful compared to the competition, but they have also parodied ''Evony'''s "play discreetly" campaign. "Pants, m'lord?"
** An Aika Online advertisement had a woman with a very {{Stripperiffic}} [[ChainmailBikini set of armor]], where the breast cups were upside down, a ring at the bottom of the cups ([[YouFailBiologyForever blank skin only showed]] preventing any [[NippleAndDimed naughty bits]]), and straps going downwards. The images were quickly altered by moving the guy next to her so his sword and shield now hides the Fail.
** The {{VideoGame/Evony}} ads are parodied in [[http://images.lazygamer.co.za/2009/08/popcapEvony1.jpg this]] ''VideoGame/PlantsVsZombies'' ad.
** There are also similar "here's a scantily-clad babe who TOTALLY is in our game!" ads floating around for a "Wartune" RPG that proclaim "MALE GAMERS ONLY" and "ADULT CONTENT". They're not even ''trying'' to hide the egregious DoubleStandard here.
* In the same vein as Evony, there's an animated ad on this wiki for a game apparently called Pristontale2, consisting of your standard blue-skinned Amazon in a backwards corset [[{{Gainaxing}} breathing in, breathing out, breathing in, breathing out...]]
* Ads where ladies wear [[PrettyInMink fur coats]] [[GoingFurASwim and swimsuits]], although they are not as popular now [[FurAndLoathing for obvious reasons]].
* A few years back there was a commercial where they had a couple making out while going down in an elevator while a security guard watches giving them looks when they get out of the elevator. In the end, what's the ad for? Dasani Bottled Water
* The exploitative undertones of PETA's anti-fur campaigns. Yes, [[http://cm1.theinsider.com/media/0/109/75/10_15_08_dk_peta_1.0.0.0x0.400x334.jpeg naked models]] are ''so'' beneficial to animal liberation.
** They've managed to attract people with cannibalism fetish. Yeah...
** [[{{Yiff}} Furry fetishists]] enjoy models in animalistic BodyPaint.
* Every VideoGame/GrandTheftAuto game (since the third) features a beautiful woman on the cover of the box art, despite the fact that they [[LadyNotAppearingInThisGame don't actually appear in the game]]. The one exception is the hooker in [[VideoGame/GrandTheftAutoIII III]] (Misty), whose role is extremely minor. Considering that each game always has a few significant female characters, you'd think they'd use one of them.
** In ''Chinatown Wars'', the sexy Ling appears on both the cover and a poster included with the game. She survives for barely one mission.
** The woman on the cover of ''The Ballad of Gay Tony'' (Joni) appears in-game.
*** And you can have sex with her.
* In a similar vein, the Brazil-made ''VideoGame/ProEvolutionSoccer'' "Bomba Patch" mods for the UsefulNotes/PlayStation2 are almost always marketed ([[DigitalPiracyIsEvil illegally]]) with a bikini girl, who has nothing to do with the game (unless they decide to put more such pictures on the menu backgrounds, which would still be within the trope's scope), on the cover for this very reason.
* The Green M&M, straight-up. Creator/CreeSummer's sultry voice only makes you want to bite into her all the more.
** Although the bit of American teen girl folklore that "eating green M&Ms makes you horny" precedes the commercials by at least five years, so once the company started producing commercials with anthropomorphized M&Ms this became a sort of AscendedFanon.
* Reebok sells sneakers, right? Right. Then they created the [[http://www.youtube.com/watch?v=sDVB4881c2I EasyTone]] and decided to [[http://www.youtube.com/watch?v=ZffAJE1ZD3A&feature=related sell sex instead.]]
* ''[[UsefulNotes/BritishNewspapers The Sun]]'' is quite (in)famous for its use of its topless PageThreeStunna to [[http://www.bloggerheads.com/page_3.asp sell propaganda.]]
* Aksys' marketing of ''VideoGame/RecordOfAgarestWar'' played up the {{Fanservice}} to absurd levels, including a fake "censored" ad, and a pillowcase and "boob" ergonomic mousepad packaged with the special edition. It's actually a DatingSim/Strategy RPG with levels of Fanservice reaching the high end of normal for a Dating Sim -- it can get pretty thick at times, but you're not going to be tripping over suggestive scenes every five seconds like they make it seem.
* Go Daddy.com ads are this, with a level of unapologetic blatancy that is hard to describe.
* One really weirdass commercial for Overstock.com had the spokeswoman listing things you could buy on the site in the form of "it's all about the [product or value of the product]" or something along these lines. It's perfectly normal until the very last shot before the logo screen, where the spokeswoman appears to be wearing nothing but a gold necklace for some reason, and saying "But sometimes, it's all about the gold." The only reason I can think for her to be naked is to emphasize that it really ''is'' [[VisualMetaphor all about the gold]].
** That may have been a transitional commercial. When Overstock.com started, they called themselves the big O, and made commercials with the obvious entendre. People thought they were a sex site.
* A Head & Shoulders advert aimed at men turns a simple shower into pure fanservice when six [[HospitalHottie nurses]] burst into the shower to aid his shampoo [[http://www.youtube.com/watch?v=vjN3NYFDhTU efforts]]. You might wonder what attractive uniformed ladies with sexy curves have to do with washing your hair. That is '''[[DistractedByTheSexy if]]''' you even remember what the ad was selling once it started.
* An ad several years ago in South Africa featured women in Victoria's Secret-esque lingerie and underwear, frequently draping themselves over mounds of...chocolate.
* A Honda commercial has a rather subtle example: Animated mascot Mr. Opportunity has a live action girlfriend on his arm as he talks about the car company's annual clearance. When he says "It's the only thing from Honda that won't last," his girlfriend [[GettingCrapPastTheRadar giggles]].
** In an for their newly redesigned minivan, Honda has a couple walking out (presumably from a dinner or function as they're dressed in evening clothes) and seeing a red minivan (theirs?) with rose petals spilling out the door, champagne on ice between the seats, the super-high-tech entertainment system playing Luther Vandross, and the rear cargo space filled with oysters on the half-shell. The couple smile suggestively at each other and walk towards the car (ignoring that having purchased a minivan in the first place is tacit admission that your sex life is over.)
* Ads for VideoGame/{{Rappelz}} show a woman wearing {{Stripperiffic}} armor and the slogan "Discover the luscious [[DoubleEntendre hills and valleys]] of Rappelz.
* There's a commercial for POM, a pomegranate juice, which has a naked woman lying somewhat on her side but managing to avoid showing anything with a python lying on her.
* Oddly enough, Japanese musician and {{bishonen}} {{Gackt}} was used to promote ''VideoGame/MetalGearSolid2SonsOfLiberty''. He [[http://www.youtube.com/watch?v=ygrvvyMswVI appeared in the Japanese commercials]] and there is also a dogtag in the game with his name on it. This is despite the fact that Gackt himself had nothing to do with the game and didn't even sing a theme song for it.
* A UK advertisement used models seductively posing in their underwear to sell sofas. That's right, ''sofas''.
* Political rather than product sale, but [[UsefulNotes/{{Ukraine}} Yuliya Tymoshenko]] intentionally and openly flaunts her sex appeal to bank more voters. She's one of the country's most powerful politicians, so it works.
* An internet game called Soccer Star (advertised on this very site). If having a buxom blonde in a soccer ball bikini top weren't enough, the "balls" shimmer and even briefly enlarge, meant to draw your eyes toward them.
* Advertising/TheManYourManCouldSmellLike is ''technically'' SexForProduct, since the message of the ad is that if your man uses Old Spice, he'll be like the Old Spice Man. Then again, it's the [[MrFanservice Old Spice]] [[EvenTheGuysWantHim Man.]]
* Lampshaded in an old joke about an Eskimo who wrote to Sears and Roebuck to complain that the product he ordered hadn't come with the beautiful model that was sitting on it. Variations of that joke are probably in diverse places.
** During the [[UsefulNotes/FinnsWithFearsomeForests Winter War]] Finnish propaganda leaflets promising large sums of money to defectors had come with pictures of models. One historian invokes that jokes by claiming that the few Russians to accept were rather disappointed.
* Too many webcomics to count just advertise with a drawing of a hot chick while saying little or nothing about the actual comic.
* Anybody who's cracked open a radio control car magazine at some point has probably come across a full page ad for [[http://www.acerracing.com/ Acer Racing]] consisting of a woman in lingerie, possibly with the product (ball bearings) positioned inconspicuously about her person.
* As far as movie trailers go, chances are that if it's a comedy or action movie, or just a film that's there to make quick money, the T&A will be heavily marketed. If a male character has a shirtless scene, it's going in the trailer. Ditto for female underwear scenes or even skimpy clothing. Examples:
** ''Film/{{Constantine}}'' gave clear focus to Creator/KeanuReeves appearing shirtless. He is shirtless for about a minute onscreen.
** ''Film/GoodLuckChuck'' was heavily marketed as being a Creator/JessicaAlba film despite her being a secondary character.
** The ''Film/AlmostFamous'' poster with Kate Hudson showing off her long legs. (Interestingly, she shows off more than that in the actual film.)
** You'd be lucky to find a shot of the actors (including the aforementioned Miss Alba) wearing clothes in the trailer for ''Film/IntoTheBlue''. Not that they wear much clothes in the movie either...
** The ''Film/KingArthur'' poster not only had Guinevere in her battle costume front and center (she's about third in terms of character importance), they photoshopped Keira Knightley's breasts to look bigger. They also did the same thing to Creator/EmmaWatson on one of the posters for ''[[Film/HarryPotter Order of the Phoenix]]'' and Kate Hudson on the poster for ''Film/FoolsGold''.
** ''Film/{{S1m0ne}}'' had the titular character nude on the poster when she doesn't even appear nude in the film.
* This is the main reason many {{visual novel}}s have [[ExplicitContent shoehorned-in sex scenes despite well-done and engaging plots]]. {{Updated rerelease}}s with the sex scenes removed coming out once the creators have "paid their dues", so to speak, are not uncommon.
* Many gaming/comic/other conventions and expos are heavily populated with "booth babes"--young women hired entirely for their ability to stand around and ''almost'' violate the dress code, theoretically attracting lustful customers.
* A commercial for a dry skin lotion shows a woman making flirtatious expressions and dancing [[MaleGaze in her underwear while the camera zooms in on her stomach, back, bare shoulders, legs, and feet]] to a jaunty rendition of "Head, Shoulders Knees and Toes". It's been described as the most upbeat striptease on television.
* Wendy's for decades was all about the [[PutAFaceOnTheCompany wholesome ads featuring the founder, Dave Thomas]], occasionally mentioning his daughter Wendy (the namesake of the restaurant chain), who appeared much later on. As of April 2012, the ads feature a very attractive young 20-something redhead that looks more like what people are more likely to think [[MostWritersAreMale (or in some cases, hope)]] [[SheIsAllGrownUp an adult version of the cute perky redheaded child on the logo looks like]]. Oddly enough, this hot and sexy "Wendy" [[RealityIsUnrealistic looks nothing like the real Wendy]], but as the trope says, sex sells.
** Oddly, the real Wendy Thomas--who goes by her married name Morse--is in her 50s, is built like her father was, and otherwise looks like a pretty typical suburban mom[[note]]''exactly'' like a suburban mom, despite inheriting a substantial part of her father's multimillion-dollar fortune and owning over 30 Wendy's franchises; a Wendy's franchise typically has million-dollar cashflow, so you do the math[[/note]]--started appearing in commercials in 2010-11, and these ads have continued to air alongside the "perky young Wendy" spots. These tend to focus on the freshness of the ingredients, rather than the "young Wendy" commercials, which flog specific meals. Sometimes these commercials air back-to-back, particularly when the real Wendy commercial is pitching the chain's promotions involving [[http://en.wikipedia.org/wiki/Dave_Thomas_Foundation_for_Adoption the adoption charity her father started.]]
* A series of ads for potato chips displays a [[TrailOfBreadcrumbs trail of them]] across the floor of a darkened house, accompanied by [[DressHitsFloor a trail of removed clothing]], until finally disappearing into the bedroom or leading up to the bed. The implication, obviously, is that "these chips will give you '''''sex'''''". (For best results, imagine that phrase spoken in the voice of a LatinLover.)
* Done actually quite well in one advert featuring [[Music/SClub7 Rachel Stevens]], writhing around half naked on a bed and inviting watching men to put their hand down their trousers and play with their balls... [[spoiler:to check for the first tell-tale signs of testicular cancer.]]
* A rather bizarre example from a Swedish car commercial features two ladybugs engage quite wildly inside a car, [[UpToEleven rocking the entire thing]] and drawing gazes from people on the street.
* Like Creator/ParisHilton and Creator/KimKardashian above, Kate Upton [[http://www.youtube.com/watch?v=MlLtnjSiTUE takes this trope and runs with it for Carl's Jr.]]
** And [[http://www.youtube.com/watch?v=-NVcRCyFy08 Sobe.]]
*** And [[http://www.youtube.com/watch?v=VOKi3nAj45k DirecTV.]]
*** And both Internet advertising and mainstream television for "Game Of War": [[http://vimeo.com/111602832]].
*** Basically, anything with Kate Upton applies ([[BillingDisplacement except that Superbowl ad with Willem Dafoe]]).
* An Israeli campaign from 2003 for breast cancer awareness [[InvokedTrope invoked]] this by showing a close-up photo of a cleavage:
-->[[http://images1.ynet.co.il/PicServer2/03072003/294037/1_h.jpg ‘Some commercials use this with no reason. We have an excellent reason: your life.’]]
** This campaign was harshly criticised for using this Trope, and was parodised in a contemporary comedy show:
-->‘Some commercials use this with no reason We have an excellent reason: ''[[DoubleSubversion we’re horny!]]''’
* One of UsefulNotes/{{PETA}}'s anti-animal cruelty campaigns had fetish model and PETA member Ancilla Tilia doing a burlesque show, suddenly interrupted by her getting [[BlownAcrossTheRoom blasted out of the frame]] by a gunshot. ItMakesSenseInContext.
* [[http://www.xa-xa.org/uploads/posts/1181114139_37720.jpg This]] ad from late 1990s Russia. Woman's buttocks covered with something white (hopefully flour, dough or hoarfrost) and a slogan "Your favourite pelmeshki" (meat dumplings sold frozen). Makes perfect sense, since said dumplings are the stereotypic food of unmarried men who don't like to cook. By the way, the ad agency charged the client extra to cover possible fines for public indecency, but that proved unnecessary. Also worth mentioning that the frozen food company was then owned by a man, who maintains a public image of TheWonka.
* "I'm Hannah Davis and I have [=DirecTV=]" (Hannah on a beach in a skimpy bikini). "And I'm Cat Lady Hannah Davis and I have cable" (self-explanatory).
** The people who like the [=DirecTV=] ads with Hannah and the talking horse ''for'' the talking horse are balanced out by those who like them for Hannah. Which may have been the intention.
* For younger fans of ''Film/StarWars'', seeing the [[http://vignette2.wikia.nocookie.net/starwars/images/2/21/Star_wars_old.jpg/revision/latest?cb=20100708051712 original poster]] for the [[Film/ANewHope the 1977 original]] can be a bit of a shocker, as it's a pretty {{egregious}} case of CoversAlwaysLie: Luke Skywalker is shown wearing an open shirt that leaves his chest exposed, and Princess Leia is shown wearing a skimpy white dress with a split side and a low neckline, leaving her thigh and her cleavage exposed. Not only do neither of them actually wear costumes that show that much flesh, the artist gets a bit "creative" with Creator/MarkHamill and Creator/CarrieFisher's actual appearances, depicting Hamill as quite a bit more muscular than he actually is, and depicting Fisher as being quite a bit bustier than she really is.
* Retail clothing brand American Apparel is infamous for using this as a central part of the majority of their advertising campaigns.
* There's an ad showing a sexy female cop searching an equally sexy woman while she has her hands on the hood of her car.
* While underwear companies are naturally prone to this trope, the ones that cater to gay men--such as Andrew Christian--are extra-shameless, with ads that are basically "Look at these half-naked guys fooling around! (Oh and buy our shorts.)"

[[folder: Anime and Manga]]
* ''Manga/DeadTube'' is a series about [[MurderDotCom a super popular website]] for those who get hooked on gore, ''and those who produce them'' too; videos about real murders taken on film get their usual quota of viewers, but [[InterplayOfSexAndViolence murders with sex]] are the Top Viewed, highly encouraged, and the video producers get paid more for it.
* ''Manga/RuinExplorers'': In the second episode, Ihrie ends up having to work as a bar maid, after Fam runs off with her coin purse. The barkeep tells her to ShowSomeLeg and [[{{Fanservice}} wiggle her butt]] to attract costumers, before smacking her on the ass to send her back to work.
* In a chapter of ''Manga/StrawberryOneHundredPercent'' to raise money for an old movie theater, the boys dress up as Santa and holding a bake sale. But when the girls dress up as Santa's helpers, it works too well.
* ''Anime/VariableGeo'': This is the reason for the tournament's overwhelming popularity. [[JustForFun/ComeForTheXStayForTheY The audience gets to watch hot waitresses duke it out in the ring]], then gets [[ShamefulStrip a free strip show afterward]]. And, at level-1, the audience [[spoiler:gets a live sex show, since the loser has to [[ADateWithRosiePalms perform for the crowd]]]].
* ''Anime/{{Macross}}'':
** ''Anime/MacrossFrontier'': When Ranka starts working as an idol, one of her early jobs is an advertisement for a construction company. She questions why exactly she was in a swimsuit for it.
** ''Anime/MacrossDelta'': When GirlGroup Walkure holds a live concert broadcast as part of [[PrivateMilitaryContractors Chaos]]'s plan to send a virus through the Windermerean network, they also take the opportunity to raise some funds by showing half-naked photos of Makina.
* ''LightNovel/SoICantPlayH'': Ilia is a popular {{teen idol}} and face of the Merlot Insurance company for a reason: [[EveryoneLovesBlondes because she's a blonde babe with a bangin' hot bod]]. So all of their ads feature her doing swimsuit poses, while wearing string bikinis.
* Discussed in ''Manga/UQHolder'' in regards to a hoverbike race where the entrants all wear skimpy swimsuits.
-->'''Mizore''': Now that we have magically-enhanced safety systems, [[RefugeInAudacity the latest trend is to see how dangerous we can make it visually]]! And if they [[WardrobeMalfunction come off]], the audience will love it and boost the event's popularity, so the sponsors are all for it!

* Creator/AlphonseMucha is generally seen as a wonderful artist whose best-known work happened to be poster designs, some decorative, some, however, originally selling cigarettes or bicycles or whatever. It just also happens that the characteristic Mucha poster design shows an attractive and often lightly-clad young woman.

* Comedian Creator/BillHicks believed the eventual evolution of this trope would be this:
-->"Here's the woman's body. Beautiful. Camera pulls back. Naked breasts. Camera pulls back. She's totally naked, legs apart, two fingers right here...and it just says, 'Drink ''Coke''.' Now I don't know the connection here, but Coke is on my shopping list this week."
* The Russian show "Yesterday Live" has an ad parody where a girl is shown, and a voice says "First you tried to get a tan in a one piece swimsuit, and there were tan lines (shown). Then a bikini, and there were still tan lines (shown). And then, you tried to go topless-", at which point the girl starts complaining "Why should I go topless for a toothpaste ad?"

[[folder:Fan Fic]]
* In [[FanFic/EquestriaAHistoryRevealed Equestria: A History Revealed]], with regards to the [[spoiler: fall of the Equinus Republic]], the LemonyNarrator's reasoning behind why Celestia had to keep such an event quiet was that [[spoiler: if ponies realized that democracy led to sexy orgies, that would totally support it, or at least pay bits for it]].

* In ''Film/BigTrouble'', Eliot Arnold (Tim Allen) has a small advertising firm and the ClientFromHell who wants to advertise his beer. The client insists that the beer display be "You have a guy in a boat with a girl, she's in a bikini, she has big tits, they're on a boat, and they're getting hammered! With Hammerhead! The feeling of this ad is, somebody's gonna get laid! In the background swimming around is a shark! The girl has REALLY big tits!".
* ''Film/PrettyCoolToo'': The main protagonist accidentally uses his mind-control phone to give this suggestion to a sales girl, causing her to talk dirty in all her calls.
* In ''Film/BeyondTheLights'', Noni's record label bases her entire image as a singer off of this belief. [[https://www.youtube.com/watch?v=pP7gLPRDojg You can see for yourself.]]
* In ''Film/TheStuff'', one of the ads being filmed has models GoingFurASwim (for both sexiness and UpMarketing) as they strut down a catwalk, holding containers of the eponymous food.

* [[http://en.wikipedia.org/wiki/Naked_Came_the_Stranger Naked Came the Stranger]] is a notorious hoax novel that was written by a team of journalists led by Mike [=McGrady=] in 1969. [=McGrady=] believed that American culture had sunken so low that anything sex-filled would be seen as desirable, so he plotted to write a disgusting sex-filled romance novel that was [[StylisticSuck deliberately poorly-written]] to prove his theory. His theory was proven correct; once the word was out that the novel was a hoax, it quickly became popular.
* In "The Republic of SHKID", two students attempt to create a toy cinema (or, rather, a slide show) for entertainment. At first, it's quite popular among other students, but once they decide to charge money, the amount of visits drops dramatically. So they decide to make an adult movie. People do come, a lot of them... but the next day, they are reported to the headmaster.
* Common in works of ''Creator/StanislawLem'', especially humorous and satirical ones. For example in ''The Washing Machine Tragedy'' (from ''[[Literature/TheStarDiaries Memoirs of a Space Traveler]]'') washing machine makers start with giving their machines sexy voices and rudimentary AI, but the competition quickly leads to sexy robotic maids who start, ahem, to [[TheOldestProfession provide other services]] (as well as seduce children and rob banks).
* An accidental version in ''Spitfire Girls'' by Carol Gould. An aviatrix is pitching the idea of using female pilots for ferry duties. As she leads some VIP's around the airfield, one of them barges through a door without knocking and sees a pretty pilot [[ShowSomeLeg with her skirt hitched up]], adjusting her suspenders. Later she muses that the flash of garter might have been more effective in gaining a supporter than anything she might have said.

[[folder:Live Action TV]]
* In an episode of ''Series/{{Friends}}'', where Chandler is interviewing for a job with an advertising agency, one of the interviewees has an idea for a shoe commercial that ends with: "...and then the girls get out of the hot tub, and start making out!" The interviewer replies, "Very interesting, except for one problem. You forgot to mention the ''shoes''."
* In ''Series/MadMen'', Don Draper describes this expression as over-simplifying things. Basically, he argues, people want to ''be'' the product. So, people buying perfume want to be Gwyneth Paltrow.
** More specifically, in a scene when he tells Peggy to use ''less'' sexual imagery in an ad for an airline, she quotes the trope name at him (essentially parroting back what he said at a meeting earlier that day), and he [[DefiedTrope responds sharply]]: "Says who? Just so you know, the people who talk that way think that ''monkeys'' can do this."
* An in story example can be seen in ''Series/QueerAsFolk'' with Brian Kinney being the [[InformedAbility supposedly great commercial producer]], though he's really a one-trick pony. Selling booze? Use the sex angle. Selling Viagra? The sex angle. A charity carnival? Make it sexy. ''A Republican campaign''? [[BlondeRepublicanSexKitten Use the sex angle]]!
** Well it's not his ''only'' approach; it's just the one that works best. He does do campaigns that aren't sold by sex. Notably, the first time we see him working he tells the two men presenting their idea to him that the man is TOO attractive for the (ugly as hell) shoe they're trying to sell, and that they should make the campaign less flashy. Also, he mentions having to create an ad for baby wipes, and Brian may be plenty of things, especially [[ReallyGetsAround sexually]] but [[EveryoneHasStandards he is not]] [[PaedoHunt that kind of pervert]].
* After Michael left ''Series/TheOfficeUS'', James Spader played one of the applicants interviewed to replace him. When asked how he would sell paper, he explained that "There is no such thing as a product. Don't ever think there is. There is only sex. Everything is sex." After he left the room, Jim commented that "He creeps me out... but I think he might be a genius."
* On ''Series/BoyMeetsWorld'', Shawn gets a job as the assistant to an advertising executive and is asked to come up with ideas from a toothpaste campaign. Shawn think of a "sexy fresh breath" campaign but Cory recommends he choose a bacteria-based campaign because "sex does not sell". Shawn of course chooses the sexy breath one which the boss ends up liking.
* ''Series/WhosTheBoss'': Tony takes an advertising class and makes a commercial for women's shampoo using a sexy lady coming out of the shower in just a small towel. Then Angela, who actually ''works'' in advertising, points out that his commercial won't actually sell the product because [[MaleGaze it's marketing to men]] [[MisaimedMarketing but the product is for women]].
* Lampshaded when an episode of ''Series/TopGear'' has Clarkson and May make commercials for a VW Scirocco Diesel. Setting up a scene, Clarkson tells an attractive actress she should be wearing a bikini. Then, he remembers they're supposed to be filming a funeral scene; he immediately changes it to "a black bikini."
* In ''Series/TheITCrowd'', the episode "Calendar Geeks" features this trope prominently. Roy manages to talk the women of the seventh floor into doing a nude calendar as a fundraiser for "boss-eyed-ness", [[BlatantLies selflessly]] offering to be the photographer. Jen gets offended when she finds out, since she views nude calendars as sexist and degrading, so she persuades the women to change the plan and sell a calendar of their grandmothers instead. Unfortunately, by this point [[AllMenArePerverts Douglas]] has learned about the original plan and informs Jen that she's now responsible for getting the calendar to raise a million pounds. Jen, realizing that grannies don't sell nearly as well as sex, desperately turns to Moss and his friends in an attempt to cash in on the "geek chic" trend.

* The Music/{{Switchfoot}} song "Easier Than Love" discusses this trope.

* Creator/{{Bally}}'s ''[[Pinball/PlayboyBally Playboy]]'' pinball is an unabashed excuse to put lots of scantily-clad women on a [[PhysicalPinballTable pinball machine.]] And it worked, becoming the fourth-best-selling table of all time.
** Creator/DataEast tried the same thing with their ''[[Pinball/Playboy35thAnniversary Playboy 35th Anniversary]]'' pinball, but it didn't work for them -- fewer than 2,400 tables were sold.
** Played painfully straight with Creator/SternPinball's ''[[Pinball/PlayboyStern Playboy]]''; not only does it support fully-nude Playmates in the game itself, but advertisements depict several scantily-clad Playmates hiding behind the table.
* ''Pinball/{{Viper}}'' is memorable for two things: its rotating pinball-shooter turret, and the sexy chrome {{Fembot}} on the backglass.
** Similarly, ''Pinball/IronMaiden'' (by the same artist) is most noted for the attractive cyborg woman on the backglass.
* ''Pinball/BlackRose'' is a milder case, with Captain Rose herself depicted on the backglass illogically wearing a [[OfCorsetsSexy red corset]] into battle. A fully topless "X-rated" version of the illustration was also proposed for European markets, but it was never produced.
* One of the [[LimitedSpecialCollectorsUltimateEdition premium versions]] of ''Pinball/{{ACDC}}'' is the "Luci" edition, with the backglass and cabinet decorated with the HornyDevil girl [[LouisCypher Luci]] and her friends. Near as anyone can tell, the only reason for this edition is to invoke this trope.
* Zaccaria's ''Pinball/{{Farfalla}}'' is famous for the [[FairySexy sexy, near-nude butterfly fairy]] on its backglass.

[[folder:Professional Wrestling]]
* {{D|iscussed}}enied by Leah Vaughan when shilling her BO Begone deodorant. It's powerful enough to let [[CheapHeat residents of Florida come within speaking distance of her]], even during the Summer, but as much as she'd like sell on getting them laid she's not into false advertising.[[/folder]]

[[folder:Video Games]]
* ''VideoGame/DeadOrAlive'': Despite its mechanics and steep learning curve, [[BestKnownForTheFanservice the main draw of the series has always been its fanservice]], [[{{gainaxing}} jiggle physics]], and plentiful female character models.
** It's well-known for the [[http://www.youtube.com/watch?v=7Jfzh2s3jlE "she kicks high"]] advertising campaign, which was used to promote it [[UsefulNotes/XBox on Xbox]], along with both the ''[[HotterAndSexier "Xtreme Beach Volleyball"]]'' spin-offs.
** ''[[VideoGame/DeadOrAlive5 DOA 5: Last Round]]'' has upped the ante with a plethora of [[BarelyThereSwimwear risque]] [[http://www.youtube.com/watch?v=j9dvqPxGiME swimsuit DLC]], such as the "Aloha Set" which was offered as an incentive for pre-ordering the game.
* VideoGame/{{Rosenkreuzstilette}} Is essentially Megaman, but with pretty girls instead of robots.
** But it's all very tasteful... It's not like they're... [[https://www.youtube.com/watch?v=XOJz0NJKDVg&list=PLSQLREUw9vwn26DcWQA_2b4eDD1uf6VCF&index=35 Lust stage?!?]]
* Videogame/{{EverQuest}} is probably best known for the scantily-clad elf woman on the box. Her name is Firiona Vie, and although she's technically a big deal in the game's lore, she's also pretty much LadyNotAppearingInThisGame. Videogame/{{EverQuest II}} went the same direction with Antonia Bayle. However, roughly about 2009 [=SoE=] deliberately phased out the sexy cover art for their games.
* ''VideoGame/ScarletBlade'' very much runs with this. Six out of its seven classes are females, they wear very {{Stripperiffic}} armor, and it features a nightclub where the characters can dance wearing only BarelyThereSwimwear.
* ''VideoGame/{{Touhou}}'' games are generally very conservative when it comes to coverage of the clothes worn by the characters (apart from lots of frills and the occasional miniskirt), but very rarely is a bit more daring:
** An [[http://en.touhouwiki.net/wiki/File:Th11PromotionalArt.jpg advertisement]] for ''Subterranean Animism'' featured a drawing by alphes, the artist who drew the character portraits for the ''Touhou'' fighting games, showing Yuugi wearing a blue kimono [[TheissTitillationTheory pulled off]] [[ImpossiblyLowNeckline her shoulders]]. Since it's from an official ad, the kimono is essentially a canon alternate costume for her. She wears it again in her background cameo in ''Hopeless Masquerade''.
** In ''Urban Legend in Limbo'', Byakuren Hijiri showed up in a skintight biker suit with AbsoluteCleavage. Screenshots of this spread like wildfire on the internet because it was so unusual.
** Ringo from ''Legacy of Lunatic Kingdom'' showed, very slightly, [[BareYourMidriff her midriff]]. Again, a highly unusual occurance for the series.
* ''Franchise/TombRaider'' [[EarlyInstallmentWeirdness wasn't this originally]], but after the first game became a big hit, Eidos marketed the later games where Lara would be in provocative poses and other similar situations. It worked well enough to make the games sell millions.

* {{Invoked|Trope}} by ''Webcomic/BobTheAngryFlower'' to cover up the fact that he can't actually [[http://angryflower.com/attemp.gif reconcile quantum physics with general relativity.]]
** WordOfGod is that this is a self-referencing strip, since how many of you noticed that the remaining frames are mostly just outline drawings?
* ''Webcomic/HeadTrip'' asks: [[http://headtripcomics.comicgenesis.com/d/20070319.html Are they selling clothes or...?]]
* ''Webcomic/{{Gaia}}'': An ad has Viviana as shown in this [[http://www.sandraandwoo.com/gaia/2016/01/05/breaking-all-barriers-136/ comic]] in her underwear, and Lilith retorting using her image in the last panel of this [[http://www.sandraandwoo.com/gaia/2015/07/28/breaking-all-barriers-091/ comic]]:
--> "Now let's see if more people click on our ads when I pose for them in my underwear."
--> "You're such a sellout, Viviana!"

[[folder:Web Original]]
* ''Literature/SkippysList'' has examples:
--> 42. Not allowed to attempt to appeal to mankind's baser instincts in recruitment posters.
* {{Website/Cracked}} {{discussed}} this trope [[http://www.cracked.com/photoplasty_658_if-sex-was-used-to-advertise-everything/ here.]] Turns out that there are... [[{{Squick}} things where this doesn't work]].
** Invoked in their 2014 Halloween series, ''[[http://www.cracked.com/video_19158_monster-management-new-series-trailer.html Monster Management:]]'' Chet and Aisha are two marketers who reboot and meet with monsters for a living. They keep trying to reboot them as sexy {{AntiHero}}es. They even do this to revive Frankenstein('s monster) after ''Film/IFrankenstein'', saying that him being {{shirtless| scene}} and [[AdaptationalAttractiveness handsome]] in that movie was a bad idea and [[HypocriticalHumor then advising him to do exactly that]].
* ''Literature/WhateleyUniverse'': {{Discussed}} [[http://whateleyacademy.net/index.php/original-timeline/443-insanity-prerequisite-part-1 here]] when Tina is auditioning for being the band at the Halloween Dance:
--> Mr. King turned to face the audience in a parody of her stance, muscles clenched tightly, gripping his mic with both hands, knuckles white, “I feel like I’ve been locked up tight, for a century of lonely nights… no wonder you’re locked up, you look constipated! You’re probably in hospital for a ruptured bowel. THIS IS A PERFORMANCE! MOVE! You’re a girl, for God’s sake, move that ass, baby!”
--> Mr. King span and wiggled his ass at the audience for emphasis, “Strut that stuff, girl! If you’ve got it, flaunt it! Sex sells. If you think [[Music/ChristinaAguilera Christina]] got where she was on her voice alone, you are sadly mistaken.

[[folder:Western Animation]]
* Mocked in the ''WesternAnimation/{{Dilbert}}'' episode ''The Infomercial'', where the eponymous infomercial for the Gruntmaster 6000 features a beautiful blond model in a pink bathing suit, and the PointyHairedBoss trying to talk about the actual product, but he kept fainting and conking his head against the ground due to the sight of her.
-->'''[[NoIndoorVoice Loud Howard]]''': (about the commercial) I'VE ONLY SEEN IT ONE TIME, AND ALREADY I WANT TO DATE THAT MODEL AND SUFFER HEAD TRAUMA!
* ''WesternAnimation/FamilyGuy'':
** In a Season 13 episode called '''Baking Bad''', this trope is the advice that Glen Quagmire gives to Peter when Peter and his wife, Lois, open a up a cookie bakery that has trouble attracting more customers--it works when Peter hires six female strippers with cookie-themed names, but, Peter being Peter, he ends up taking it to the extreme when he turns his and Lois's cookie bakery into a full-on strip club that merely distributes free cookies.
** A first or second season episode has Lois scoffing at a beer commercial that follows this trope, because "Women drinking beer" is something she found ridiculous.
** Another episode showed Peter's caveman ancestor inventing the wheel, but it doesn't sell until Cave-Brian has Cave-Lois stand next to it while wearing a FurBikini.
* In ''WesternAnimation/{{Futurama}}'' episode "Attack of the Killer App" Fry makes a video explaining his political views, and it turns off all his viewers. Bender quickly repeats the process, but has Amy in a bikini doing the explaining. It gets a ludicrous number of views.
* In the second-season premiere of ''WesternAnimation/TheLegendOfKorra'', Verrick uses the newly-invented movie camera to film [[MsFanservice Ginger the showgirl]] striking different poses, and says that movies should have "romance."
* In the episode "Rixty Minutes" of ''WesternAnimation/RickAndMorty'', the titular characters view a commercial for "Turbulent Juice", which features buff, attractive men wearing tight clothing suggestively spraying a substance all over themselves and various locations in a house. But it's so obsessed with showing off sex that it never actually got around to saying what the commercial was selling.
--> '''Morty:''' What in the ''hell?!''\\
'''Rick:''' Sex sells, Morty.\\
'''Morty:''' Sex sells ''what''? Is it a movie, or does it clean stuff?
* ''WesternAnimation/TheSimpsons'':
** Kent Brockman's "Eye on Springfield" segment is prefaced with a quick montage featuring mostly hot women in bikinis.
** When Bart runs for class president, he puts up a poster that reads "'''SEX!''' [[subscript:Now that I have your attention, vote Bart.]]
** Marge and Lisa watch a commercial where a guy drives up to a gas station and honks his horn, causing hot women to come out and start suggestively washing his car. It then zooms in on them wearing crosses. "The Catholic Church. We've made some ''changes''."
--->'''Lisa:''' These Super Bowl commercials are weird.

[[folder:Real Life]]

* There's actually a debate going on as to whether or not sex does sell as much as it used to. The reasoning is that [[TheInternetIsForPorn porn is easily viewable to anyone who has internet]], and since most people who have the money to try random products they see with a pretty lady on it have internet, there may only be a quarter of the money there used to be in it anymore. As to whether or not this is correct is up to you.
* Made-for-streaming and made-for-premium cable programming in the last decade has become notorious for [[CoitusEnsues shoehorning sex scenes]] into virtually every show, with the number of TV-MA-rated series far outnumbering family-friendly productions. It has been stated in numberous articles that the presence of sex scenes not allowed on (most) standard US commercial broadcasters is one reason for the popularity of such venues. Ironically, after five seasons of [[BestKnownForTheFanservice becoming notorious for its sex scenes]], the sixth season of ''Series/GameOfThrones'' - arguably one of its most acclaimed - contained virtually no sexual content at all other than two shots of plot-relevant nudity, one penis-related gag and a blink-and-you'll-miss-it shot of two extras going at it in one episode.
* Studies have been done that indicate that the inverse of this trope may be true, especially in regards to women. Most ads involving scantily-clad women tend to instantly turn off (straight) female viewers, and even a number of (straight) male viewers are starting to get wise. Even if they don't, many [[WhatWereTheySellingAgain have trouble recalling what the ad was even trying to sell]], defeating the whole purpose of the ad.
** It ''could'' be argued that this trope is probably more helpful in terms of self promotion/publicity rather than product selling. Hoping to take advantage of the trope [[JustForFun/ComeForTheXStayForTheY Come For The Sexualization, Stay for the Music]]. For instance, pop stars ''still'' use this trope.