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[[quoteright:350:[[MillieTheModel http://static.tvtropes.org/pmwiki/pub/images/m_bracelet_1875.jpg]]]]
[[caption-width-right:350:Because bracelets make great beachwear.]]

->''Girls with nice hands help selling rings, bracelets, gloves, nail polish... Girls with nice legs help selling stockings, shoes, pantyhose... Girls with nice breasts help selling bras, swimsuits, shirts, TV sets, cars, washing machines, cookies, video games...''
-->-- '''Folklore'''

Here's a question for you. Say you have a new product or an old product in new packaging. You want to sell a lot of it and you want to sell it quickly. How? Do you describe it [[ExactlyWhatItSaysOnTheTin exactly how it is on the tin]]? Do you try to [[WeSuckLess compare to other products]]? No way. Just think about it: you want people to buy what you sell. People buy what they like. People like sex. [[ArtisticLicenseLogic So you should equate what you sell with sex]]! Easy as pie...[[{{Metaphorgotten}} served by bikini-clad models]].

That is, you use a sexy image on an advertisement to sell the product. The thing is that the product has ''almost nothing'' to do with the image. It's simply an attention grabber, or something that causes a Pavlovian response that associates the product with sex.

Also note that, while it is generally acknowledged that sex sells, in most places it's illegal to actually sell it. Furthermore, some studies suggest that sex ''doesn't'' sell, inasmuch as while people [[DistractedByTheSexy remember the commercial quite vividly afterwards]], they [[WhatWereTheySellingAgain forget the product]].

A SuperTrope to {{Fanservice}}, SexyPackaging, SexForProduct, LadyNotAppearingInThisGame.

A SisterTrope to RuleOfSexy.

Compare SubliminalAdvertising. {{Sexposition}} is this principle applied to {{exposition}}.
----
!!Examples:

[[foldercontrol]]

[[folder:Advertising]]
* The most famous stereotypical form of this is likely the beer commercials with girls in bikinis.
** Parodied beautifully by SNL with "[[http://www.youtube.com/watch?v=vSMF-4b6wr4 Schmitt's Gay Beer]]."
** And by [[http://www.youtube.com/watch?v=hxOKeAHBJq0 Tits & Ass Beer]].
** The beer commercial with the bikini-stuff was parodied in ''LuckyStar'' with a Coke commercial showing '''the''' LightNovel/HaruhiSuzumiya, with incredibly voluminous breasts.
* Former Trope Namer: the notorious UK "Hello Boys" poster campaign for Wonderbra featuring model Eva Herzigova.
* Then there are [[HoodOrnamentHottie hot models draped over cars]].
** Or if it's UpMarketing, women in fancy clothes, but still looking beautiful.
* Frequently overlaps with CelebrityEndorsement when the celebrity is a current sex symbol.
** Didn't BritneySpears do some ads for Pepsi, and ChristinaAguilera do some ads for Coke?
* An ad for a perfume called "Eden" featured a topless woman prancing about in a lush jungle environment. It can be seen on Youtube if you enter the keywords "eden" and "cacharel".
* Adverts for Axe (or Lynx, depending on the country you live) products. [[http://www.youtube.com/watch?v=5gi2fBeN2oA All]] [[http://www.youtube.com/watch?v=Pio5Uiupa8Q of]] [[http://www.youtube.com/watch?v=xKTRO9gbZt8 them]]. Their entire marketing campaign revolves around this trope.
* There's another ad for Levis' 501 jeans or something to that effect which features two [[DawsonCasting "teenagers"]] stripping down and talking to each other about trust. Then they jump in the water. Cue gratuitous PantyShot. MaleGaze no kidding.
* [[http://www.youtube.com/watch?v=pAJp_LmraQM A Carl's Jr. ad with Paris Hilton.]]
** And the followup [[http://www.youtube.com/watch?v=yzwxmy1TWNM Hardee's (Carl's Jr)]] ad with Padma Lakshmi.
*** [[http://www.youtube.com/watch?v=o9d6CGxcAZM The Carls Jrs Kim Kardashian salad ad.]]
* Herbal Essences ads. Or any shampoo/conditioner/soap or "body wash" really. It's all the same basic principle '''"THINK ABOUT SEX! THINK ABOUT SEX!''' Now that's got your attention - shampoo."
** And by extension, any shaving device. Male ones, after cutting from the [[ShavingIsScience begoggled nerds in lab coats who supposedly invented the thing]], always have a nice shot of a chiseled chin, along with a ShirtlessScene that involves various amounts abs. Female ones [[strike:rarely]] never show anything besides the woman's [[ShesGotLegs long shapely legs]].
** Probably referenced in an early episode of ''TheSimpsons'' where Bart is running for Class President. Homer has a good idea for an campaign poster: '''SEX!''' Now that I have your attention, vote for Bart!
** Explicitly referenced in the one where Homer gets a job writing fortune cookie fortunes: one he pitches is "You will be aroused by a shampoo commercial" - the owner pauses, says that's not bad, then gives him the job.
** And of course, [[Advertising/TheManYourManCouldSmellLike the Old Spice ads]], which simultaneously parody this phenomenon and play it straight with their [[MrFanservice buff]] male protagonist/announcer. "Anything is possible when your man uses Old Spice body wash. I'm on a horse."
* There's an advert currently running for Aero in which a man wrapped in a towel explains [[DoubleEntendre suggestively]] what makes Aeros so nice. It's [[LampshadeHanging lampshaded]] at the end of the advert; two women in voiceover converse thus:
-->Oh, so that's why Aeros are so bubbly and delicious.
-->Hrm?
-->You know, like he just said.
-->[[DistractedByTheSexy He was speaking?]]
** There's also a funny advert running for AirMax, where a beautiful women, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt.
* There is [[http://uk.youtube.com/watch?v=gd5mVp9k3zk this]] Miller Lite commercial (and [[http://uk.youtube.com/watch?v=ECyQCvttcOc&feature=related its sequel]], complete with lampshade hanging)
* There is an Italian commercial featuring beautiful women draped over...''coffins.'' Cause you know, that's ''exactly'' what I'd be thinking about right before I die.
** [[AllMenArePerverts If you're lucky]], [[OutWithABang you will!]]
** Not just a commercial - the coffin firm did at least two ''erotic calendars''.
* In Taiwan, selling betelnuts is done by pretty young women who attract customers by wearing very, ''[[http://www.flickr.com/photos/tobie_openshaw/sets/72157594581621891/ very]]'' skimpy clothing. Just to make sure everyone gets a good view, they sit in transparent, brightly lit booths on the side of the roads.
* The advertisements and box art for ''[[VideoGame/{{X}} X3: Reunion]]'' featured [[LadyNotAppearingInThisGame a woman in a somewhat revealing costume]]. The kicker is ''X3'' is a space trading and combat sim notorious for its 'cockpits-eye view' even when docked at a station. Excluding a couple of cutscenes, the player literally never interacts face-to-face with any other characters, including the box-art woman.
* [[http://www.youtube.com/watch?v=ck14LKBI9GM&NR=1 This]] French commercial goes [[RefugeInAudacity over the top]], using computer animated [[PettingZooPeople furries]] in a very suggestive and well choreographed song and dance. Includes sensual dancing, bouncy breasts, SceneryCensor, and lots of splashing fluids and [[FreudWasRight climactic]] imagery. What is it all about? ''[[Advertising/{{Orangina}} Orangina Juice]]''! Later commercials however have become milder compared to that one though.
* Ads running on this very site for an ''Age of Empires''/''Civilization'' rip-off freeware game called ''{{Evony}}'' frequently spend most of their ad space up with a picture of a scantily-clad woman (or rather just her torso) and the comment, "Your queen awaits, my Lord." Of course, going to the site and playing the game will make you realize that there ''is'' [[LadyNotAppearingInThisGame no queen in the game]].
** "[[DoubleEntendre Come play]] now, my lord".
** And that's one of their earlier ads. [[http://contexts.org/socimages/2009/07/14/evolution-of-evony-video-game-ads/ Their later adverts?]] There are no words.
** As far as ads for similar games on this wiki are concerned, see also ''Flyff'', ''Perfect World'', ''Shaiya'', ''Last Chaos'', ''Legend of Mir3'', ''Mabinogi'', ''The Seventh Dragon'', ''Kingdom Heroes'', ''Rappelz'', ''League of Angels'', and no doubt a few that have dropped off the map. (Remember that one with the blissful elf chick in the leather underwear? What was that called?) However, ''Evony'' has left them all way behind at this point.
** The [=Civony/Evony=] ads are [[TakeThat cheaply parodied]] (how else could you parody it?) by an Alteil ad where the skinsuit elf girl has a caption that says "She is actually in our game, my lord".
** ''VideoGame/AdventureQuest'' isn't exactly innocent of this tactic, although their ads look perfectly tasteful compared to the competition, but they have also parodied ''Evony'''s "play discreetly" campaign. "Pants, m'lord?"
** An Aika Online advertisement had a woman with a very {{Stripperiffic}} [[ChainmailBikini set of armor]], where the breast cups were upside down, a ring at the bottom of the cups ([[YouFailBiologyForever blank skin only showed]] preventing any [[NippleAndDimed naughty bits]]), and straps going downwards. The images were quickly altered by moving the guy next to her so his sword and shield now hides the Fail.
** The {{Evony}} ads are parodied in [[http://images.lazygamer.co.za/2009/08/popcapEvony1.jpg this]] ''VideoGame/PlantsVsZombies'' ad.
** There are also similar "here's a scantily-clad babe who TOTALLY is in our game!" ads floating around for a "Wartune" RPG that proclaim "MALE GAMERS ONLY" and "ADULT CONTENT". They're not even ''trying'' to hide the egregious DoubleStandard here.
* In the same vein as Evony, there's an animated ad on this wiki for a game apparently called Pristontale2, consisting of your standard blue-skinned Amazon in a backwards corset [[{{Gainaxing}} breathing in, breathing out, breathing in, breathing out...]]
* Ads where ladies wear [[PrettyInMink fur coats]] [[GoingFurASwim and swimsuits]], although they are not as popular now [[FurAndLoathing for obvious reasons]].
* A few years back there was a commercial where they had a couple making out while going down in an elevator while a security guard watches giving them looks when they get out of the elevator. In the end, what's the ad for? Dasani Bottled Water
* The exploitative undertones of PETA's anti-fur campaigns. Yes, [[http://cm1.theinsider.com/media/0/109/75/10_15_08_dk_peta_1.0.0.0x0.400x334.jpeg naked models]] are ''so'' beneficial to animal liberation.
** They've managed to attract people with cannibalism fetish. Yeah...
** [[{{Yiff}} Furry fetishists]] enjoy models in animalistic BodyPaint.
* Every VideoGame/GrandTheftAuto game (since the third) features a beautiful woman on the cover of the box art, despite the fact that they [[LadyNotAppearingInThisGame don't actually appear in the game]]. The one exception is the hooker in [[VideoGame/GrandTheftAutoIII III]] (Misty), whose role is extremely minor. Considering that each game always has a few significant female characters, you'd think they'd use one of them.
** In ''China Town Wars'', the sexy Ling appears on both the cover and a poster included with the game. She survives for barely one mission.
** The woman on the cover of ''The Ballad of Gay Tony'' (Joni) appears in-game.
*** And you can have sex with her.
* The Green M&M, straight-up. Creator/CreeSummer's sultry voice only makes you want to bite into her all the more.
** Although the bit of American teen girl folklore that "eating green M&Ms makes you horny" precedes the commercials by at least five years, so once the company started producing commercials with anthropomorphized M&Ms this became a sort of AscendedFanon.
* Reebok sells sneakers, right? Right. Then they created the [[http://www.youtube.com/watch?v=sDVB4881c2I EasyTone]] and decided to [[http://www.youtube.com/watch?v=ZffAJE1ZD3A&feature=related sell sex instead]].
* ''[[BritishNewspapers The Sun]]'' is quite (in)famous for its use of its topless PageThreeStunna to [[http://www.bloggerheads.com/page_3.asp sell propaganda]].
* Aksys' marketing of ''RecordOfAgarestWar'' played up the {{Fanservice}} to absurd levels, including a fake "censored" ad, and a pillowcase and "boob" ergonomic mousepad packaged with the special edition. It's actually a DatingSim/Strategy RPG with levels of Fanservice reaching the high end of normal for a Dating Sim -- it can get pretty thick at times, but you're not going to be tripping over suggestive scenes every five seconds like they make it seem.
* Go Daddy.com ads are this, with a level of unapologetic blatancy that is hard to describe.
* One really weirdass commercial for Overstock.com had the spokeswoman listing things you could buy on the site in the form of "it's all about the [product or value of the product]" or something along these lines. It's perfectly normal until the very last shot before the logo screen, where the spokeswoman appears to be wearing nothing but a gold necklace for some reason, and saying "But sometimes, it's all about the gold." The only reason I can think for her to be naked is to emphasize that it really ''is'' [[VisualMetaphor all about the gold]].
** That may have been a transitional commercial. When Overstock.com started, they called themselves the big O, and made commercials with the obvious entendre. People thought they were a sex site.
* A Head & Shoulders advert aimed at men turns a simple shower into pure FetishFuel when six [[HospitalHottie nurses]] burst into the shower to aid his shampoo [[http://www.youtube.com/watch?v=vjN3NYFDhTU efforts]]. You might wonder what attractive uniformed ladies with sexy curves have to do with washing your hair. That is '''[[DistractedByTheSexy if]]''' you even remember what the ad was selling once it started.
* An ad several years ago in South Africa featured women in Victoria's Secret-esque lingerie and underwear, frequently draping themselves over mounds of...chocolate.
* A Honda commercial has a rather subtle example: Animated mascot Mr. Opportunity has a live action girlfriend on his arm as he talks about the car company's annual clearance. When he says "It's the only thing from Honda that won't last," his girlfriend [[GettingCrapPastTheRadar giggles]].
** In an for their newly redesigned minivan, Honda has a couple walking out (presumably from a dinner or function as they're dressed in evening clothes) and seeing a red minivan (theirs?) with rose petals spilling out the door, champagne on ice between the seats, the super-high-tech entertainment system playing Luther Vandross, and the rear cargo space filled with oysters on the half-shell. The couple smile suggestively at each other and walk towards the car (ignoring that having purchased a minivan in the first place is tacit admission that your sex life is over.)
* Ads for VideoGame/{{Rappelz}} show a woman wearing {{Stripperiffic}} armor and the slogan "Discover the luscious [[DoubleEntendre hills and valleys]] of Rappelz.
* There's a commercial for POM, a pomegranate juice, which has a naked woman lying somewhat on her side but managing to avoid showing anything with a python lying on her.
* Oddly enough, Japanese musician and {{bishonen}} {{Gackt}} was used to promote ''MetalGearSolid2''. He [[http://www.youtube.com/watch?v=ygrvvyMswVI appeared in the Japanese commercials]] and there is also a dogtag in the game with his name on it. This is despite the fact that Gackt himself had nothing to do with the game and didn't even sing a theme song for it.
* A UK advertisement used models seductively posing in their underwear to sell sofas. That's right, ''sofas''.
* Political rather than product sale, but [[UsefulNotes/{{Ukraine}} Yuliya Tymoshenko]] intentionally and openly flaunts her sex appeal to bank more voters. She's one of the country's most powerful politicians, so it works.
* An internet game called Soccer Star (advertised on this very site). If having a buxom blonde in a soccer ball bikini top weren't enough, the "balls" shimmer and even briefly enlarge, meant to draw your eyes toward them.
* Advertising/TheManYourManCouldSmellLike is ''technically'' SexForProduct, since the message of the ad is that if your man uses Old Spice, he'll be like the Old Spice Man. Then again, it's the [[MrFanservice Old]] [[MemeticSexGod Spice]] [[EvenTheGuysWantHim Man.]]
* Lampshaded in an old joke about an Eskimo who wrote to Sears and Roebuck to complain that the product he ordered hadn't come with the beautiful model that was sitting on it. Variations of that joke are probably in diverse places.
** During the [[FinnsWithFearsomeForests Winter War]] Finnish propaganda leaflets promising large sums of money to defectors had come with pictures of models. One historian invokes that jokes by claiming that the few Russians to accept were rather disappointed.
* Too many webcomics to count just advertise with a drawing of a hot chick while saying little or nothing about the actual comic.
* Anybody who's cracked open a radio control car magazine at some point has probably come across a full page ad for [[http://www.acerracing.com/ Acer Racing]] consisting of a woman in lingerie, possibly with the product (ball bearings) positioned inconspicuously about her person.
* As far as movie trailers go, chances are that if it's a comedy or action movie, or just a film that's there to make quick money, the T&A will be heavily marketed. If a male character has a shirtless scene, it's going in the trailer. Ditto for female underwear scenes or even skimpy clothing. Examples:
** ''Film/{{Constantine}}'' gave clear focus to Creator/KeanuReeves appearing shirtless. He is shirtless for about a minute onscreen.
** ''GoodLuckChuck'' heavily marketed it as being a Creator/JessicaAlba film despite her being a secondary character.
** The ''Film/AlmostFamous'' poster with Kate Hudson showing off her long legs. (Interestingly, she shows off more than that in the actual film.)
** You'd be lucky to find a shot of the actors (including the aforementioned Miss Alba) wearing clothes in the trailer for ''IntoTheBlue''. Not that they wear much clothes in the movie either...
** The ''Film/KingArthur'' poster not only had Guinevere in her battle costume front and center (she's about third in terms of character importance), they photoshopped Keira Knightley's breasts to look bigger. They also did the same thing to Creator/EmmaWatson on one of the posters for ''[[Film/HarryPotter Order of the Phoenix]]'' and Kate Hudson on the poster for ''Fool's Gold''.
** ''S1mone'' had the titular character nude on the poster when she doesn't even appear nude in the film.
* This is the main reason many {{visual novel}}s have [[ExplicitContent shoehorned-in sex scenes despite well-done and engaging plots]]. {{Updated rerelease}}s with the sex scenes removed coming out once the creators have "paid their dues", so to speak, are not uncommon.
* Many gaming/comic/other conventions and expos are heavily populated with "booth babes"--young women hired entirely for their ability to stand around and ''almost'' violate the dress code, theoretically attracting lustful customers.
* A commercial for a dry skin lotion shows a woman making flirtatious expressions and dancing [[MaleGaze in her underwear while the camera zooms in on her stomach, back, bare shoulders, legs, and feet]] to a jaunty rendition of "Head, Shoulders Knees and Toes". It's been described as the most upbeat striptease on television.
* Wendy's for decades was all about the [[PutAFaceOnTheCompany wholesome ads featuring the founder, Dave Thomas]], occasionally mentioning his daughter Wendy (the namesake of the restaurant chain), who appeared much later on. As of April 2012, the ads feature a very attractive young 20-something redhead that looks more like what people are more likely to think [[MostWritersAreMale (or in some cases, hope)]] [[SheIsAllGrownUp an adult version of the cute perky redheaded child on the logo looks like]]. Oddly enough, this hot and sexy "Wendy" [[RealityIsUnrealistic looks nothing like the real Wendy]], but as the trope says, sex sells.
** Oddly, the real Wendy Thomas--who goes by her married name Morse--is in her 50s, is built like her father was, and otherwise looks like a pretty typical suburban mom[[note]]''exactly'' like a suburban mom, despite inheriting a substantial part of her father's multimillion-dollar fortune and owning over 30 Wendy's franchises; a Wendy's franchise typically has million-dollar cashflow, so you do the math[[/note]]--started appearing in commercials in 2010-11, and these ads have continued to air alongside the "perky young Wendy" spots. These tend to focus on the freshness of the ingredients, rather than the "young Wendy" commercials, which flog specific meals. Sometimes these commercials air back-to-back, particularly when the real Wendy commercial is pitching the chain's promotions involving [[http://en.wikipedia.org/wiki/Dave_Thomas_Foundation_for_Adoption the adoption charity her father started]].
* A series of ads for potato chips displays a [[TrailOfBreadcrumbs trail of them]] across the floor of a darkened house, accompanied by [[DressHitsFloor a trail of removed clothing]], until finally disappearing into the bedroom or leading up to the bed. The implication, obviously, is that "these chips will give you '''''sex'''''". (For best results, imagine that phrase spoken in the voice of a LatinLover.)
* Done actually quite well in one advert featuring [[Music/SClub7 Rachel Stevens]], writhing around half naked on a bed and inviting watching men to put their hand down their trousers and play with their balls... [[spoiler:to check for the first tell-tale signs of testicular cancer.]]
* A rather bizarre example from a Swedish car commercial features two ladybugs engage quite wildly inside a car, [[UpToEleven rocking the entire thing]] and drawing gazes from people on the street.
* Like ParisHilton and KimKardashian above, Kate Upton [[http://www.youtube.com/watch?v=MlLtnjSiTUE takes this trope and runs with it for Carl's Jr]].
** And [[http://www.youtube.com/watch?v=-NVcRCyFy08 Sobe]].
*** And [[http://www.youtube.com/watch?v=VOKi3nAj45k DirecTV]].
**** Basically, anything with Kate Upton applies ([[BillingDisplacement except that Superbowl ad with Willem Dafoe]]).
* An Israeli campaign from 2003 for breast cancer awareness [[InvokedTrope invoked]] this by showing a close-up photo of a cleavage:
-->[[http://images1.ynet.co.il/PicServer2/03072003/294037/1_h.jpg ‘Some commercials use this with no reason. We have an excellent reason: your life.’]]
** This campaign was harshly criticised for using this Trope, and was parodised in a contemporary comedy show:
-->‘Some commercials use this with no reason We have an excellent reason: ''[[DoubleSubversion we’re horny!]]''’
* One of UsefulNotes/{{PETA}}'s anti-animal cruelty campaigns had fetish model and PETA member Ancilla Tilia doing a burlesque show, suddenly interrupted by her getting [[BlownAcrossTheRoom blasted out of the frame]] by a gunshot. ItMakesSenseInContext.
[[/folder]]

[[folder: Anime and Manga]]
* ''Manga/RuinExplorers'': In the second episode, Ihrie ends up having to take a job as a bar maid, after Fam runs off with her coin purse. The barkeep tells her to ShowSomeLeg and [[{{Fanservice}} wiggle her butt]] to attract costumers.
* ''Anime/VariableGeo'': This is the reason for the tournament's overwhelming popularity. [[ComeForTheXStayForTheY The audience gets to watch hot waitresses duke it out in the ring, then gets a free strip show afterward.]] And, at level-1, the audience [[spoiler: gets a live sex show, since the loser has to [[ADateWithRosiePalms perform for the crowd.]]]]
[[/folder]]

[[folder:Comedy]]
* Comedian Creator/BillHicks believed the eventual evolution of this trope would be this:
-->"Here's the woman's body. Beautiful. Camera pulls back. Naked breasts. Camera pulls back. She's totally naked, legs apart, two fingers right here...and it just says, 'Drink ''Coke''.' Now I don't know the connection here, but Coke is on my shopping list this week."
* The Russian show "Yesterday Live" has an ad parody where a girl is shown, and a voice says "First you tried to get a tan in a one piece swimsuit, and there were tan lines (shown). Then a bikini, and there were still tan lines (shown). And then, you tried to go topless-", at which point the girl starts complaining "Why should I go topless for a toothpaste ad?"
[[/folder]]

[[folder:Fan Fic]]
* In [[FanFic/EquestriaAHistoryRevealed Equestria: A History Revealed]], with regards to the [[spoiler: fall of the Equinus Republic]], the LemonyNarrator's reasoning behind why Celestia had to keep such an event quiet was that if [[spoiler: ponies realized that democracy led to sexy orgies, that would totally support it,]] or at least pay bits for it.
[[/folder]]

[[folder:Film]]
* In ''BigTrouble'', Eliot Arnold (Tim Allen) has a small advertising firm and the ClientFromHell who wants to advertise his beer. The client insists that the beer display be "You have a guy in a boat with a girl, she's in a bikini, she has big tits, they're on a boat, and they're getting hammered! With Hammerhead! The feeling of this ad is, somebody's gonna get laid! In the background swimming around is a shark! The girl has REALLY big tits!".
[[/folder]]

[[folder:Literature]]
* [[http://en.wikipedia.org/wiki/Naked_Came_the_Stranger Naked Came the Stranger]] is a notorious hoax novel that was written by a team of journalists led by Mike [=McGrady=] in 1969. [=McGrady=] believed that American culture had sunken so low that anything sex-filled would be seen as desirable, so he plotted to write a disgusting sex-filled romance novel that was deliberately poorly-written to prove his theory. His theory was proven correct; once the word was out that the novel was a hoax, it quickly became popular.
* In "The Republic of SHKID", two students attempt to create a toy cinema (or, rather, a slide show) for entertainment. At first, it's quite popular among other students, but once they decide to charge money, the amount of visits drops dramatically. So they decide to make an adult movie. People do come, a lot of them... but the next day, they are reported to the headmaster.
* Common in works of ''Creator/StanislawLem'', especially humorous and satirical ones. For example in ''The Washing Machine Tragedy'' (from ''[[Literature/TheStarDiaries Memoirs of a Space Traveler]]'') washing machine makers start with giving their machines sexy voices and rudimentary AI, but the competition quickly leads to sexy robotic maids who start, ahem, to provide other services (as well as seduce children and rob banks).
[[/folder]]

[[folder:Live Action TV]]
* In an episode of ''{{Friends}}'', where Chandler is interviewing for a job with an advertising agency, one of the interviewees has an idea for a shoe commercial that ends with: "...and then the girls get out of the hot tub, and start making out!" The interviewer replies, "Very interesting, except for one problem. You forgot to mention the ''shoes''."
* In ''Series/MadMen'', Don Draper describes this expression as over-simplifying things. Basically, he argues, people want to ''be'' the product. So, people buying perfume want to be Gwyneth Paltrow.
** More specifically, in a scene when he tells Peggy to use ''less'' sexual imagery in an ad for an airline, she quotes the trope name at him (essentially parroting back what he said at a meeting earlier that day), and he responds sharply: "Says who? Just so you know, the people who talk that way think that monkeys can do this."
* An in story example can be seen in ''QueerAsFolk'' with Brian Kinney being the [[InformedAbility supposedly great commercial producer]], though he's really a one-trick pony. Selling booze? use the sex angle. Selling Viagra? The sex angle. A charity carnival? Make it sexy. ''A Republican campaign''? [[BlondeRepublicanSexKitten Use the sex angle]]!
** Well it's not his ''only'' approach; it's just the one that works best. He does do campaigns that aren't sold by sex. Notably, the first time we see him working he tells the two men presenting their idea to him that the man is TOO attractive for the (ugly as hell) shoe they're trying to sell, and that they should make the campaign less flashy. Also, he mentions having to create an ad for baby wipes, and Brian may be plenty of things, especially [[ReallyGetsAround sexually]] but he is not that kind of pervert.
* After Michael left ''TheOffice'', James Spader played one of the applicants interviewed to replace him. When asked how he would sell paper, he explained that "There is no such thing as a product. Don't ever think there is. There is only sex. Everything is sex." After he left the room, Jim commented that "He creeps me out... but I think he might be a genius."
* On ''BoyMeetsWorld'', Shawn gets a job as the assistant to an advertising executive and is asked to come up with ideas from a toothpaste campaign. Shawn think of a "sexy fresh breath" campaign but Cory recommends he choose a bacteria-based campaign because "sex does not sell". Shawn of course chooses the sexy breath one which the boss ends up liking.
* ''WhosTheBoss'': Tony takes an advertising class and makes a commercial for women's shampoo using a sexy lady coming out of the shower in just a small towel. Then Angela, who actually ''works'' in advertising, points out that his commercial won't actually sell the product because it's marketing to men but the product is for women.
* Lampshaded when an episode of ''Series/TopGear'' has Clarkson and May make commercials for a VW Scirocco Diesel. Setting up a scene, Clarkson tells an attractive actress she should be wearing a bikini. Then, he remembers they're supposed to be filming a funeral scene; he immediately changes it to "a black bikini."
[[/folder]]

[[folder:Music]]
* The {{Switchfoot}} song "Easier Than Love" discusses this trope.
[[/folder]]

[[folder:Pinball]]
* Creator/{{Bally}}'s ''[[Pinball/PlayboyBally Playboy]]'' pinball is an unabashed excuse to put lots of scantily-clad women on a [[PhysicalPinballTable pinball machine.]] And it worked, becoming the fourth-best-selling table of all time.
** Creator/DataEast tried the same thing with their ''[[Pinball/Playboy35thAnniversary Playboy 35th Anniversary]]'' pinball, but it didn't work for them -- fewer than 2,400 tables were sold.
** Played painfully straight with Creator/SternPinball's ''[[Pinball/PlayboyStern Playboy]]''; not only does it support fully-nude Playmates in the game itself, but advertisements depict several scantily-clad Playmates hiding behind the table.
* ''Pinball/{{Viper}}'' is memorable for two things: its rotating pinball-shooter turret, and the sexy chrome {{Fembot}} on the backglass.
** Similarly, ''Pinball/IronMaiden'' (by the same artist) is most noted for the attractive cyborg woman on the backglass.
* ''Pinball/BlackRose'' is a milder case, with Captain Rose herself depicted on the backglass illogically wearing a [[OfCorsetsSexy red corset]] into battle. A fully topless "X-rated" version of the illustration was also proposed for European markets, but it was never produced.
* One of the [[LimitedSpecialCollectorsUltimateEdition premium versions]] of ''Pinball/{{ACDC}}'' is the "Luci" edition, with the backglass and cabinet decorated with the HornyDevil girl [[LouisCypher Luci]] and her friends. Near as anyone can tell, the only reason for this edition is to invoke this trope.
* Zaccaria's ''Pinball/{{Farfalla}}'' is famous for the [[FairySexy sexy, near-nude butterfly fairy]] on its backglass.
[[/folder]]

[[folder:Webcomics]]
* {{Invoked|Trope}} by ''BobTheAngryFlower'' to cover up the fact that he can't actually [[http://angryflower.com/attemp.gif reconcile quantum physics with general relativity.]]
** WordOfGod is that this is a self-referencing strip, since how many of you noticed that the remaining frames are mostly just outline drawings?
* ''Webcomic/HeadTrip'' asks: [[http://headtripcomics.comicgenesis.com/d/20070319.html Are they selling clothes or...?]]
[[/folder]]

[[folder:Web Original]]
* ''Literature/SkippysList'' has examples:
--> 42. Not allowed to attempt to appeal to mankind's baser instincts in recruitment posters.
* {{Website/Cracked}} {{discussed}} this trope [[http://www.cracked.com/photoplasty_658_if-sex-was-used-to-advertise-everything/ here]]. Turns out that there are... [[{{Squick}} things where this doesn't work]].
[[/folder]]

[[folder:Western Animation]]
* Also mocked in the ''WesternAnimation/{{Dilbert}}'' episode ''The Infomercial'', where the eponymous infomercial for the Gruntmaster 6000 features a beautiful blond model in a pink bathing suit, and the PointyHairedBoss trying to talk about the actual product, but he kept fainting and conking his head against the ground due to the sight of her.
-->'''[[NoIndoorVoice Loud Howard]]''': (about the commercial) I'VE ONLY SEEN IT ONE TIME, AND ALREADY I WANT TO DATE THAT MODEL AND SUFFER HEAD TRAUMA!
* ''WesternAnimation/TheSimpsons'': When Bart runs for class president, he puts up a poster that reads "'''SEX!''' [[subscript:Now that I have your attention, vote Bart.]]
* In the second-season premiere of ''WesternAnimation/TheLegendOfKorra'', Verrick uses the newly-invented movie camera to film [[MsFanservice Ginger the showgirl]] striking different poses, and says that movies should have "romance."
[[/folder]]

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