[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/schmuck_bait.jpg]]
[[caption-width-right:350:[-You know what they say: Build a better mousetrap...-] ]]
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You would have to be an idiot to go near schmuck bait. Things like the BigRedButton with the dire warning signs; the dark alley in [[ForbiddenZone Vampire Town]]; the [[ChestMonster conspicuously untouched]] treasure chest; or the roomful of frighteningly realistic [[TakenForGranite statues]].

Making schmuck bait irresistible is a good trick. Often it takes advantage of the inherent appeal of ForbiddenFruit. Or a CuriousAsAMonkey character will ''ensure'' it gets taken. Often in spite of [[DontTouchItYouIdiot warning cries]] from more GenreSavvy characters.

See also GenreBlindness, TooDumbToLive, IdiotBall, DistressBall, WhatDoesThisButtonDo, PressXToDie, ReversePsychology, WhoWouldBeStupidEnough, TheWindowOrTheStairs, DontTouchItYouIdiot and TemptingFate. If taking the bait doesn't hurt you, it's a FakeTrap. If taking it does something ''good'', it's ViolationOfCommonSense. If that something good is being able to progress, it's StupidityIsTheOnlyOption (TrapIsTheOnlyOption for the non-video game version). If someone fell into a Schmuck Bait one day but understandably didn't noise about it, he may be subject to {{Oblivious Mocker|y}}ies. Not to be mistaken for SnarkBait, [[GettingCrapPastTheRadar nor for something that actually baits]] [[YiddishAsASecondLanguage your schmuck]].

Note that this term is [[http://www.janeespenson.com/archives/00000230.php used differently by screenwriters]]. It most commonly refers to LikeYouWouldReallyDoIt, and can also simply refer to any sort of audience misdirection.

[[SelfDemonstratingArticle Additional related tropes; press CTRL+W or ALT+F4 to display. And for Mac users, press command+Q.]]

[[http://www.youtube.com/watch?v=dQw4w9WgXcQ More information on this can be found here.]]

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!!Example subpages

[[index]]
* SchmuckBait/{{Anime And Manga}}
* SchmuckBait/{{Card Games}}
* SchmuckBait/{{Comic Books}}
* SchmuckBait/{{Newspaper Comics}}
* SchmuckBait/{{Animated Films}}
* SchmuckBait/LiveActionFilms
* SchmuckBait/{{Gamebooks}}
* SchmuckBait/{{Jokes}}
* SchmuckBait/{{Literature}}
* SchmuckBait/LiveActionTV
* SchmuckBait/{{Myths And Religion}}
* SchmuckBait/{{New Media}}
* SchmuckBait/{{Tabletop Games}}
* SchmuckBait/{{Video Games}}
* SchmuckBait/{{Web Comics}}
* SchmuckBait/{{Web Original}}
* SchmuckBait/{{Western Animation}}
* SchmuckBait/{{Real Life}}
[[/index]]

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[[foldercontrol]]

[[folder:Advertising]]
* One former {{GEICO}} [[http://www.youtube.com/watch?v=KWD6EhA1pmY ad campaign]] featured a cartoon guy who brought the full brunt of some {{Obvious Trap}}s onto himself. [--But some of them look too good to resist!--]
* To launch a new television network in Belgium, [=TNT=] placed a button in a quiet square with a label that read: "[[http://www.youtube.com/watch?v=316AzLYfAzw Push to add drama]]."
* "How 'bout a nice Hawaiian PUNCH?!"
[[/folder]]

[[folder:Arts]]
* [[http://www.yesbutnobutyes.com/archives/2009/09/the_rape_tunnel.html The Rape Tunnel]], an art installation by Richard Whitehouse. ExactlyWhatItSaysOnTheTin: If you enter this tunnel then the artist will attempt to rape you. It's a followup to his other piece, The Punch-You-in-the-Face Tunnel. [[spoiler:They were both [[http://blogs.miaminewtimes.com/riptide/2009/09/artlurker_explains_rape_tunnel.php fabricated stories]], and the actual Schmuck Bait was to see who would take the story seriously and how; in this regard, it was [[{{Troll}} successful if not predictable in light of this entire page]].]]
* Also from the art world, there was a controversy some years ago about a Danish exhibition that featured ten blenders, each containing water and live goldfish, with an invitation to the viewer that they could press the button if they wanted to. At least seven fish were pureed.
[[/folder]]

[[folder:Music]]
* Duncan Shiek's "Barely Breathing" is about a guy who has fallen for a woman whom he knows... he ''knows''... will end up being bad news and likely breaking his heart and ruining his life. He knows he'll get hurt if he stays with her, but he's "thinking it over anyway." Schmuck Bait on a cracker.
* The Airborne Toxic Event's "Sometime After Midnight" ends with the lines "''You just have to see her/You just have to see her/You just have to see her/You know that she'll break you in two''", which is definitely close to schmuck bait.
* The "dance remix" of Music/{{Perfume}}'s [[ExactlyWhatItSaysOnTheTin Polyrhythm]] leaves in the song's [[MindScrew bridge.]]
* Even ''mentioning aloud'' the title of an EarWorm song in another person's presence may constitute this trope, as they may well start to hum or sing it, thus infecting the title-sayer with the EarWorm.
[[/folder]]

[[folder:Pro Wrestling]]
* Every single time [[Wrestling/DwayneJohnson The Rock]] asks somebody a question, he cuts them off before they can give him an answer.
-->'''The Rock:''' How dare you little jabroni come on The Rock's show and not even have the class to introduce yourself? What is your name?\\
'''Wrestling/ChrisJericho:''' I told you--\\
'''The Rock:''' IT DOESN'T MATTER WHAT YOUR NAME IS!
** "It doesn't matter" is something of a CatchPhrase for The Rock, to go along with his many, many others.
* Another repeated schtick: "Oh god, [[Wrestling/RobVanDam my opponent]] has thrown a chair at me! HA HA, I caught it you dumb *kicks chair into the face*"
* A general rule of thumb: if the resident {{Heel}} is offering to shake your hand, ''don't''.
** Likewise, if Wrestling/StoneColdSteveAustin is offering to shake your hand to seal a truce...you're about to eat a Stunner.
[[/folder]]

[[folder:Puppet Shows]]
* In a scene from ''SpittingImage'', a retarded RonaldReagan (the President's brain is missing) has two identical buttons right next to his bed. One reads "Nurse", the other one reads "Nuke". Guess which one he hits when his brain goes missing.
* One common event in ''PunchAndJudy'' shows is for Punch, on being led to the gallows, to sucker the hangman into putting his own neck into the noose because Punch "doesn't know how".
[[/folder]]

[[folder:Role-Playing Games]]
* In ''Roleplay/DinoAttackRPG'', the secret black operations Antarctica mission was explicitly said to be a secret mission because, if word ever got out that [[UnsafeHaven Mutant Dinos were invading Antarctica]] (not to mention that Shadow and Viper agreed to this mission behind Digger's back), the consequences would be dire. Unfortunately, Atton Rand was WrongGenreSavvy and believed that [=PeabodySam=] [[ReversePsychology wanted players to spread word about the mission]], and so with the help of newly-created [=NPCs=] Cam O'Cozy and French Fries, he let Zenna spread the news that there were Mutant Dinos in Antarctica and realists were going behind the backs of idealists. Needless to say, dire consequences followed.
[[/folder]]

[[folder:Stand-Up Comedy]]
* JeffFoxworthy mentions such a scenario in one of his routines, where he and his family were standing in line at the movies and Jeff's mother forgot her hearing aid.
--> '''Jeff's Mom:''' [shouting] DON'T LOOK NOW! BUT THE MAN BEHIND US IS CROSS-EYED AS A BAT!
--> '''Jeff:''' [FacePalm] [to audience] One, you're embarrassed to death. And two, when someone says something like that... ''You gotta look.''
[[/folder]]

[[folder:Urban Legends]]
* A lot of myths claimed that [[http://www.snopes.com/risque/school/bracelet.asp gel or rubber bracelets]] for teens are a sexual signal and the guy who can break one from a girl would get her compelled to have sex with him. Other myths claim if the guy can take the pull tab intact from a girl's can of beer or soft drink she will kiss him, and if he can remove the lid from the can she will have sex with him. Cue the poor guy try to break with bare hands the rubber which is designed specifically to not break easily... or remove with bare fingers the factory-crimped and rolled lid from an aluminum beer can[[note]]unless you have grip pliers for fingers and screwdrivers for nails, you would just break your nails and make a fool of yourself[[/note]].
* Some japanese urban legends are based around the victims taking the bait. A common one is Kashima Reiko, in which that if you read the legend, she'll appear before you. [[spoiler: The legend itself is about a girl who got cut in half and rips other people's legs off in anger, if they knew about her or the legend based on her.]]
* Many urban legends/games centered around summoning ghosts or spirits, like Bloody Mary or the Midnight Game, claim that dire consequences follow anyone who plays the game and doesn't adhere to a very strict formula. Many will specifically warn readers against even trying it.
[[/folder]]

[[folder:Visual Novels]]
* In ''VisualNovel/DisgaeaInfinite'', one path allows you to possess a Geo Symbol. If you do this, you get destroyed, triggering one of the {{Bad Ending}}s.
* ''VisualNovel/CorpseParty'': In Chapter 2, you are warned not to read the Victim's Memoirs to their conclusion. You may think "Tch! In Chapter 1 I was warned not to read that newspaper, but I had to in order to reach Chapter 1's True End. Let's take a look." Enjoy [[spoiler:having Yoshiki realize that he's killed Ayumi [[ImAHumanitarian and resorted to cannibalism]]]].
* In ''VisualNovel/VirtuesLastReward'', at one point in the story [[spoiler: you are given the chance to play the AB game while your opponent is sedated in the infirmary and you have only one BP remaining. You should pick Ally, right? '''Wrong.''']]
[[/folder]]

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Highlight only in case of emergency: [[spoiler:[[SelfDemonstratingArticle Not now, you idiot! In case of emergency!]]]]
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