->'''Ed''': Double-Dee's got a plan, Eddy!
->'''Eddy''': But that's ''my'' shtick...
-->-- ''WesternAnimation/EdEddNEddy'', "In Like Ed"

A main character who, although not an outright villain, constantly uses {{zany scheme}}s to get money, become popular, etc., that always blow up at the end. He is often selfish, egotistical, bigoted and aggressive. The other main characters usually disdain him, but still hang out with him for some reason.

The schemer is often popular, despite the fact that any normal person would probably hate the schemer in real life. The audience likes the schemer, but not enough to mind watching his schemes come crashing down. In AnimatedShows, the schemer usually gets the main plot, while in {{SitCom}}s he usually gets the B-plot.

Frequently TheChewToy. Compare with the more endearing and successful HighSchoolHustler. This character is an integral part of a ComicTrio (along with a DumbMuscle and OnlySaneMan[=/=]NoRespectGuy). Not to be confused with TheChessmaster, GuileHero, ManipulativeBastard and definitely not the MagnificentBastard, since these guys usually succeed.
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!!Examples:

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[[folder:Literature]]
* Wilford Wiggins from ''Literature/EncyclopediaBrown''.
* Count Olaf from ''ASeriesOfUnfortunateEvents'' starts off as this, but he's an outright villain through the rest of the series.
* [[ASongOfIceAndFire Littlefinger]] possibly {{invoke|dTrope}}s this along with elements of the ReliableTraitor [[GenreSavvy as a disguise]], and is ultimately a subversion; he presents himself as a SarcasticDevotee who will gladly increase his power and wealth but is basically loyal to those he cares about, and [[SmugSnake probably not as clever as he thinks he is]]. [[spoiler:TheParagon Ned Stark finds out the backstabbing way that Littlefinger is just as treacherous as his SarcasticConfession claimed, and Littlefinger's as yet unbroken run of success throughout the series indicates that he is in fact a subtle MagnificentBastard who is fully as clever as he thinks he is]].
[[/folder]]

[[folder:Live Action TV]]
* Holly Harper on ''Series/BrothersAndSisters''. As William Walker's long-time [[TheMistress mistress]] she has a complex relationship with his family, especially when it is [[MamasBabyPapasMaybe believed that her daughter was William's]] and thus half-sister to the Walker siblings. Her schemes tend to revolve mostly around getting what she felt she was denied having never been William's actual wife (most notably a chunk of his business). Yet at the same time she has a [[FriendlyEnemy semi-cordial relationship]] with the Walker's. Because she is more opportunistic then strategic, she does not really qualify as a [[ManipulativeBastard Manipulative Bitch]] and a lot of her plans tend to go sour pretty quickly.
* Jamie Lawson on ''SmallWonder''.
* Kenan on ''KenanAndKel''. Frequently these involved NoodleImplements.
* [[{{Blackadder}} Edmund Blackadder]]. "I've got a cunning plan," indeed.
* Robbie Rotten on ''LazyTown''.
* Bobby's ''Series/CousinSkeeter''.
* Tony on ''Series/{{NCIS}}'' frequently uses zany schemes to scare, annoy, or pry into the lives of his co-workers. In real life, if someone destroyed your keyboard, got the forensics specialist to look up your boyfriends, went through your desk, pretended to be you to defend himself to a hot chick, or came onto you using a fake online account, you would be very, very annoyed. However, Ziva and [=McGee=] just ignore him, or sometimes, gloriously, return the favour.
* Schemer on ''ShiningTimeStation''.
* Andy on ''{{Weeds}}''.
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[[folder:Manhwa]]
* ''{{Yureka}}'''s Jijon Jang.
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[[folder:Newspaper Comics]]
* Rat from ''PearlsBeforeSwine''.
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[[folder:Video Games]]
* Wario from the ''SuperMarioBros'' and ''VideoGame/WarioWare'' series.
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[[folder:Web Video]]
* Deconstructed by WebVideo/TheNostalgiaCritic. He will gather his team to help him get power, but instead of telling them why he's so desperate for it (i.e he's utterly miserable with the way his life has gone), he lets them believe he's only doing it for reasons of being a greedy fuckhead.
[[/folder]]

[[folder:Western Animation]]
* Several WesternAnimation/LooneyTunes characters, most famously [[WesternAnimation/WileECoyoteAndTheRoadRunner Wile E. Coyote]].
** Although just about ANY character can become this for the purposes of the episode.
* Eric Cartman on ''WesternAnimation/SouthPark''.
* Eddy on ''WesternAnimation/EdEddNEddy''.
** This is the focus of several episodes, including but not limited to, Eddy training Jimmy to be just like him, the kids getting sick and Eddy going crazy from having nobody to scam and Eddy returning to Jimmy when he runs out of scam inspiration.
** Eddy also often refers to [[{{Jerkass}} his brother]] as his inspiration for some scams. We get to meet him near the end of TheMovie.
* Bloo on ''WesternAnimation/FostersHomeForImaginaryFriends''.
* Riley Freeman on ''WesternAnimation/TheBoondocks''.
* [[WesternAnimation/TheFlintstones Fred Flintstone]].
** And his daughter Pebbles on ''WesternAnimation/ThePebblesAndBammBammShow''.
* Lawrence Limburger on ''WesternAnimation/BikerMiceFromMars''.
* Mr. Burns on ''WesternAnimation/TheSimpsons'' is a most "[[CatchPhrase Excellent!]]" example.
* Iago from ''WesternAnimation/AladdinTheSeries''.
* Crawford Crow in Columbia Pictures' ''Fox and the Crow'' cartoons. The cartoons themselves are little-known, but the characters also starred in a long-running DC Comics series.
[[/folder]]
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