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->'''Ed''': Double D's got a plan, Eddy!\\
'''Eddy''': But that's ''my'' shtick...
-->-- ''WesternAnimation/EdEddNEddy'', "In Like Ed"

A main character who, although not an outright villain, constantly uses {{zany scheme}}s to [[GetRichQuickScheme get money]], become popular, etc., that always blow up at the end. He is often {{smug|Snake}}, [[ItsAllAboutMe selfish]], [[AttentionWhore egotistical]] and [[HairTriggerTemper aggressive]]. The other main characters usually disdain him, but still hang out with him for some reason.

The schemer is often popular, despite the fact that any normal person would probably hate the schemer in real life. The audience likes the schemer, but not enough to mind watching his schemes come crashing down. In AnimatedShows, the schemer usually gets the main plot, while in {{Sitcom}}s he usually gets the B-plot.

Frequently TheChewToy. Compare with the more endearing and successful HighSchoolHustler. This character is an integral part of a ComicTrio (along with a DumbMuscle and OnlySaneMan[=/=]NoRespectGuy). Not to be confused with TheChessmaster, GuileHero, ManipulativeBastard and definitely not the MagnificentBastard, since these guys usually succeed.
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!!Examples:

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[[folder:Literature]]
* In ''Literature/{{Discworld}}'' CMOT Dibbler is this when he's not HonestJohnsDealership. While he's usually seen selling sausages [[ExactWords made of genuine pig]] on the streets of Ankh-Morpork, that's usually ''because'' his latest scheme to do something else has blown up in his face. His involvement in [[Literature/MovingPictures the Clicks]] was probably the most dramatic of these, but his dragon detectors, Unseen Academicals merchandise (with the old logo that made it look like they've got bosoms) and Feng-Shui consulting were also all misguided ideas.
* ''Literature/EncyclopediaBrown'': Wilford Wiggins is a high school dropout who spends much of his time on get-rich-quick schemes designed to trick the town's kids out of their money. Whenever Encyclopedia hears about another one, he immediately sets out to stop him, and in many cases, he does so ''pro bono.''
* ''Literature/MyNextLifeAsAVillainessAllRoutesLeadToDoom'': Of all Catarina's suitors, [[LipstickLesbian Mary]] is the most diabolical. In addition to her [[{{Gaslighting}} gaslighting]] of Alan, she is constantly looking for opportunities to seduce Catarina and prevent others from doing the same. One of the first signs of this being when she reveals that she learned to dance both the men's and women's segments of a romantic dance because she knew Catarina wouldn't, and refused to fall behind the boys.
* Count Olaf from ''Literature/ASeriesOfUnfortunateEvents'' starts off as this, but he's an outright villain through the rest of the series.
* ''Literature/ASongOfIceAndFire'': Littlefinger possibly {{invoke|dTrope}}s this along with elements of the traitor [[GenreSavvy as a disguise]], and is ultimately a subversion; he presents himself as a SarcasticDevotee who will gladly increase his power and wealth but is basically loyal to those he cares about, and [[SmugSnake probably not as clever as he thinks he is]]. [[spoiler:TheParagon Ned Stark finds out the backstabbing way that Littlefinger is just as treacherous as his SarcasticConfession claimed, and Littlefinger's as yet unbroken run of success throughout the series indicates that he is in fact a subtle MagnificentBastard who is fully as clever as he thinks he is]].
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[[folder:Live-Action TV]]
* [[Series/{{Blackadder}} Edmund Blackadder]]. "I've got a cunning plan," indeed.
* Holly Harper on ''Series/BrothersAndSisters''. As William Walker's long-time [[TheMistress mistress]] she has a complex relationship with his family, especially when it is [[MamasBabyPapasMaybe believed that her daughter was William's]] and thus half-sister to the Walker siblings. Her schemes tend to revolve mostly around getting what she felt she was denied having never been William's actual wife (most notably a chunk of his business). Yet at the same time she has a [[FriendlyEnemy semi-cordial relationship]] with the Walker's. Because she is more opportunistic then strategic, she does not really qualify as a [[ManipulativeBastard Manipulative Bitch]] and a lot of her plans tend to go sour pretty quickly.
%%* Bobby's ''Series/CousinSkeeter''.
* ''Series/DowntonAbbey'' has Thomas Barrow, who's frequently looking for opportunities to [[AmbitionIsEvil advance himself in the household]] (kidnapping the family dog), get one over [[EvilIsPetty on someone he doesn't like]] (his attempts to get his rival for valet Bates sacked), or [[{{Greed}} make a quid or two]] (his black market produce after UsefulNotes/WorldWarI ended, which turn out to be worthless).
* The gang of ''Series/ItsAlwaysSunnyInPhiladelphia'', particularly Mac, who was not only a drug dealer in high school, he snitched on the old one and took all his business; and Frank, a retired CorruptCorporateExecutive who got rich by throwing his former partner under the bus.
* Kenan on ''Series/KenanAndKel''. Frequently these involved NoodleImplements.
%%* Robbie Rotten on ''Series/LazyTown''.
* Tony on ''Series/{{NCIS}}'' frequently uses zany schemes to scare, annoy, or pry into the lives of his co-workers. In real life, if someone destroyed your keyboard, got the forensics specialist to look up your boyfriends, went through your desk, pretended to be you to defend himself to a hot chick, or came onto you using a fake online account, you would be very, very annoyed. However, Ziva and [=McGee=] just ignore him, or sometimes, gloriously, return the favour.
* On ''Series/ShiningTimeStation'', the character in this role is literally ''[[MeaningfulName named]]'' Schemer. He constantly comes up with zany plans, sometimes dubiously legal ones, to leverage his corner arcade in the train station to become rich somehow.
%%* Jamie Lawson on ''Series/SmallWonder''.
%%* Andy on ''Series/{{Weeds}}''.
[[/folder]]

[[folder:Manhwa]]
* ''Manhwa/{{Yureka}}'''s Jijon Jang, to a T. Luckily Lotto is there to occasionally act the Karmic Trickster to foil him, or he could get to the top (or at least get along comfortably) entirely through scheming despite occasional spectacular instances of ineptitude.
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%%[[folder:Newspaper Comics]]
%%* Rat from ''ComicStrip/PearlsBeforeSwine''.
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[[folder:Tabletop Games]]
* Oddly enough, Tzeentch the Chaos god of mutation, treachery, change and magic from ''TabletopGame/WarhammerFantasy'' and ''TabletopGame/40000''. His plans are both ludicrously complex and actually intended to fail, albeit in a way that advances other plans of his, for the simple reason that if he actually did achieve ultimate victory against everything and everyone, he'd have nothing and no one left to plot against, depriving himself of the only reason for his existence.
[[/folder]]

%%[[folder:Video Games]]
%%* Wario from the ''Franchise/SuperMarioBros'' and ''VideoGame/WarioWare'' series.
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[[folder:Web Video]]
* Deconstructed by WebVideo/TheNostalgiaCritic. He will gather his team to help him get power, but instead of telling them why he's so desperate for it (i.e he's utterly miserable with the way his life has gone), he lets them believe he's only doing it for reasons of being a greedy fuckhead.
[[/folder]]

[[folder:Western Animation]]
%%* Several WesternAnimation/LooneyTunes characters, most famously [[WesternAnimation/WileECoyoteAndTheRoadRunner Wile E. Coyote]].
%%** Although just about ANY character can become this for the purposes of the episode.
%%* Eric Cartman on ''WesternAnimation/SouthPark''.
* Perhaps the most well-known example in media (and the arguable TropeCodifier) is Eddy in ''WesternAnimation/EdEddNEddy''. He is this to complete the ComicTrio to his two friends [[TheDitz Ed]] and [[NoRespectGuy Edd]][=/=]Double D. Eddy's {{zany scheme}}s are usually planned as contraptions or attractions that cost money, so that the three Eds may buy [[TrademarkFavoriteFood jawbreakers]]. These schemes are the focus of several episodes, including but not limited to: Eddy training Jimmy to be just like him, the kids getting sick and Eddy going crazy from having nobody to scam, and Eddy returning to Jimmy when he runs out of scam inspiration.
** Eddy also often refers to [[{{Jerkass}} his brother]] as his inspiration for some scams. We get to meet him near the end of [[WesternAnimation/EdEddNEddysBigPictureShow the movie]].
%%* Bloo on ''WesternAnimation/FostersHomeForImaginaryFriends''.
%%* Riley Freeman on ''WesternAnimation/TheBoondocks''.
%%* [[WesternAnimation/TheFlintstones Fred Flintstone]].
%%** And his daughter Pebbles on ''WesternAnimation/ThePebblesAndBammBammShow''.
%%* Lawrence Limburger on ''WesternAnimation/BikerMiceFromMars''.
%%* Mr. Burns on ''WesternAnimation/TheSimpsons'' is a most "Excellent!" example.
%%* Iago from ''WesternAnimation/AladdinTheSeries''.
* Crawford Crow in Columbia Pictures' ''WesternAnimation/TheFoxAndTheCrow'' cartoons. The cartoons themselves are little-known, but the characters also starred in a long-running DC Comics series.
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