Sometimes an artist who is known for a particular area of expertise gets tired of the same old thing and want to try something new. Most of the time, these creative people sign their own work, satisfied to ride their own coat-tails. Other times, the artist feels that they need to hide their actual identity behind a new name.

There are several reasons for this. Sometimes, it's just that the artist wants to succeed or fail on the merits of the new work and wants to avoid the impression that they are simply riding their previous fame to new glory. Sometimes the new area is questionable or not seen as "up to standard". And other times they just want to avoid {{squick}}ing their own fanbase.

This is a different phenomenon from simply using a pen name or a stage name, in that the person in question is already known, and successful, by another identity. For example, Marshall Mathers issuing records as Music/{{Eminem}} is still the same old rap music; but if Eminem used the name "Bohunk Anthrax" do a country album, it would count as SameFaceDifferentName.

Compare with MoustacheDePlume. Sounds similar to, but isn't, OnlySixFaces, where many ''characters'' have the same faces and different names.
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!!Examples

[[foldercontrol]]

[[folder: Comics ]]

* Creator/StanLee is the pseudonym of Stanley (creative, eh) Martin Lieber. His original plan was to use Stan Lee for comics, and Lieber for more serious stuff. Some sixty years later, he's still Stan the Man. He eventually officially changed his name to Stan Lee.
* Mike Esposito did inking work for Marvel Comics under the name Mike Demeo because he was under contract at DC at the time.
** This was quite common in the 1960's, with freelancers working for DC Comics taking up assignments for the (at the time) less established Marvel and not wanting to potentially burn their bridge to DC. Among them, George Roussos inked early issues of ''Comics/FantasticFour'' as "George Bell", and ''Comics/{{Superman}}'' co-creator Jerry Siegel wrote a couple of issues as "Joe Carter"
* Jean Giraud first worked under the name Gir, becoming best known for ''Lieutenant Blueberry''. Later he did more esoteric stuff as {{Moebius}}.
* Jazz clarinettist Wally Fawkes had a second career as a satirical cartoonist and artist of the British newspaper strip ''{{Flook}}'' under the pen(cil) name Trog.
* John Wagner and Alan Grant wrote several stories for 2000AD under a variety of pseudonyms. Particularly notably was Wagner's alias of Keef Ripley, which was used to cover up TheReveal at the end of ''The Dead Man''.
* Ian Gibson also did 2000AD art credited as 'Emberton'.
* Todd [=McFarlane=] returned to write his creator-owned ''{{Spawn}}'' with #185, and wrote it until #200, after which another writer named "[[FreshPrinceOfBelAir Will Carlton]]" took over the writing for the next 19 issues. Then [=McFarlane=] revealed that it was actually himself, and from #220 onward he was once more using his real name.
* DarkHorseComics editor Randy Stradley has written many ''StarWarsExpandedUniverse'' comics: sometimes as himself, and sometimes as either "Mick Harrison" or "Welles Hartley". The three personas would on occasion co-operate to work on the same title and even take over ongoing series from one another. Apparently, his comics would generate more fan-mail when not written by the main editor of the entire publishing line. Stradley eventually came out after too many people became aware of the secret and it was about to be leaked on the Internet anyway.

[[/folder]]

[[folder: Film ]]

* Creator/TakeshiKitano uses his real name when directing, but uses the stage name Beat Takeshi for his onscreen appearances. The name is derived from his early days as one half of a BokeAndTsukkomiRoutine.
* Gypsy Rose Lee made a few minor film appearances under her real name, Louise Hovick, since film studios in the early years of UsefulNotes/TheHaysCode didn't want to be associated with striptease.
* Creator/StevenSoderbergh uses the pseudonyms Peter Andrews when he serves as cinematographer on his films, and Mary Ann Bernard for editing credits; the pseudonyms are based on his parents' names.
-->"My policy is to have my name on a movie only once. Having your name once increases the impact of that credit because I think every time you put your name up there, you're actually diluting it."
* Creator/TheCoenBrothers use Roderick Jaynes for their editing credit on their films. "Jaynes" received an Oscar nomination for ''{{Fargo}}''.
* The Creator/{{Disney}} Company does this with "[[Creator/TouchstonePictures Touchstone]]", a label used for releasing quirkier films like ''Film/TheNightmareBeforeChristmas''.

[[/folder]]

[[folder: Literature ]]

* OlderThanRadio: Mathematician Charles Dodgson published many books under his own name, all dealing with various mathematical subjects. But when it came time for him to write fantasy novels, he used the name "Creator/LewisCarroll", the name by which he is far better known today.
* Creator/GoreVidal claimed he was blackballed following publication of his gay novel, ''The City of the Pillar''; or, at the very least, he had offended so many people in the New York circle that it was impossible to get a good review. So, while writing a series of murder mysteries, he changed his name to Edgar Box. (Named for [[EdgarAllanPoe Poe]].) As proof of this, he later re-released the books in a box set under his ''real'' name; the critics who previously gave them all rave reviews suddenly changed their minds and wrote bad ones.
* Creator/StephenKing published five books as "Richard Bachman", because he wanted to see whether his success "was due to talent or luck". Some years later, he revived the Bachman name for ''Literature/TheRegulators'', an AlternateContinuity version of sorts to his simultaneously released ''Literature/{{Desperation}}''. One famous review of ''Thinner'' said that [[HilariousInHindsight "This is the kind of book Stephen King would write if he could write."]]
* Anne Rice writes her "dark romance" vampire novels under her own name, and wrote non-supernatural adult fiction under the name Anne Rampling. In addition, she originally published the S&M themed "Sleeping Beauty" series under the name A.N. Roquelaure.
* Novelists Frederic Dannay and Manfred Bennington Lee both had successful careers writing "serious" fiction in their own careers. When they collaborated to write detective stories, they did so as "Ellery Queen".
* Nora Roberts writes detective fiction as "J.D. Robb".
* Dr. Seuss wrote a number of books for older children under the name "Theo Lesieg". His real name was Theodore ''Geisel'', making this a SdrawkcabAlias.
* Geraldine Halls wrote non-genre fiction as "Geraldine Halls" and mystery/suspense novels as "Charlotte Jay".
* Ruth Rendell wrote as Barbara Vine when intending to write fiction that was darker, more psychological, and less procedural. Unlike many of the other writers on this page, there was no intent to conceal her identity. The 'Barbara Vine' novels are a distinct genre in the Ruth Rendell oeuvre; they are generally narrated from a first person perspective, take place over a longer period of time than her regular novels and chart the adventures of a number of characters, and are much more languidly paced than the 'Rendell' novels. Putting 'writing as Barbara Vine' on a novel is essentially the same as putting 'An Inspector Wexford Novel' on them; it tells the reader exactly what to expect.
* Creator/AgathaChristie wrote several romantic novels under the name Mary Westmacott.
* The writer born Salvatore Lombino wrote his "serious" novels and screenplays as Creator/EvanHunter (which he legally changed his name to) and crime fiction as Ed [=McBain=]. He co-wrote the 2000 novel ''Candyland'' with himself. TheOtherWiki lists at least five other pseudonyms he used from time to time.
* Daniel Handler has written some rather explicit novels under his own name, and ''ASeriesOfUnfortunateEvents'' as LemonySnicket-- although the latter also involves an elaborate LiteraryAgentHypothesis played out to some degree both in the books and in RealLife (with Handler presented as Snicket's representative).
* Creator/JorgeLuisBorges and Adolfo Bioy Casares published several books of crime fiction under the name of H. Bustos Domecq.
* Scottish author Creator/IainBanks writes literary fiction and non-fiction as "Iain Banks". His science fiction is written as "Iain M. Banks", in order to make it easier to differentiate his works for marketing purposes.
* Creator/LFrankBaum wrote the ''Literature/{{Oz}}'' books and other whimsical children's books under his own name, and many books in other genres under pseudonyms, including sentimental novels under a female name.
* Mystery writer Paul Doherty (mostly historical) has written many series, and some standalone novels, under many different names (the most different from his own may be Ann Duthkas).
* Gardner Fox, the creator of TheFlash, the JusticeSocietyOfAmerica, and the JusticeLeagueOfAmerica, wrote romance novels under the name Lynna Cooper.
* Peter O'Donnell, the creator of ''ComicStrip/ModestyBlaise'', wrote romance novels as Madeleine Brent.
* Michael Hardcastle wrote books about football for boys. He also wrote books for girls about horses, but under a woman's name so they wouldn't think the books were aimed at boys.
* The young children's author Martin Waddell wrote his earlier YA books, which often have female protagonists, under the name Catherine Sefton. He now writes YA under his own name as well.
* Creator/JohnWyndham used his first two names (rather than his surname, Harris) for most of his (generally apocalyptic or post-apocalyptic) work, but when he wrote ''The Outward Urge'', a space exploration story, he used "John Wyndham & Lucas Parkes", Lucas and Parkes being two of his other given names. He had five-- he also used the fifth (as "John Beynon") for some early work.
* Heroic Fantasy writer DavidGemmell wrote one crime thriller as Ross Harding because he was trying something different and didn't want his readers to mistakenly think it would be the same genre.
* Creator/JKRowling once stated that she considered publishing future works under a different name, mainly to separate the new work from ''Literature/HarryPotter'', but knew the press would figure it out in seconds. She did write the novel ''The Cuckoo's Calling'' under the name "Robert Galbraith" and the book received critical praise before she revealed that she'd written it, but Rowling's prophecy came true and sales ultimately went through the roof after the announcement.
* MadeleineLEngle once tried to publish a book under a different name to see if, since ''AWrinkleInTime'', it was her name selling the books. No publisher would pick it up.
** On a similar note, somebody tried getting some of JaneAusten's novels published under different names. None of the publishers accepted them or gave plagiarism as the reason for rejection. Makes you wonder if the only thing classics have going for them is the fact that they're considered classics.
** The real reason of rejection was probably : A) historical fiction is mostly used to make people fantasize (read: has been almost completely absorbed by hardcore swashbuckling and romance novels with no interest for historical stuff) B) her realistic and subtle approach and use of at the time well-known social markers make it harder for readers to read it as a scandal-in-Regency-era-thing (in which you kinda expect a plot against the king, a feminist speech that people couldn't have uttered due to the lack of the statistic data presented in it at the time, and a love story that just ''has'' to piss someone's parents off and trigger CallingTheOldManOut) C) The people who did this introduced it as a romance novel, not aware that JaneAusten's main talent is psychological realism, not "let's flail upon Mr Darcy's leather pants.".
** Or, possibly, D) the agents and publishers quite reasonably rejected a manuscript that was clearly a famous Jane Austen novel with someone else's name slapped on it. As none of the publishers gave plagiarism as the reason for rejection, though, this explanation doesn't stand up unless the publishers lied about their reasoning, or gave no real reason at all (for the latter, they would likely assume that the reason for rejection was ''so'' obvious they didn't even have to mention it).
* Science fiction writer Creator/CordwainerSmith was a noted foreign policy expert, under his real name, Paul M.A. Linebarger.
* Inverted with Creator/CharlesDickens. He published his first works as "Boz." Years later, he went back to using his real name.
* Margaret Astrid Lindholm Ogden wrote her early work as Creator/MeganLindholm and later work as Creator/RobinHobb, recognizing that she was "working in a different slice of the genre." New short stories by Lindholm still occasionaly see print, and an upcoming collection features stories written under both names.
* Hungarian novelist Jenő Rejtő wrote most of his humorous adventure novels under the pen name P. Howard. His more serious western novels were written under the pen name Gibson Lavery.
* French author Roman Gary's books got lower reviews as time went on, and people thought he was losing his touch. His response was to start publishing them under the name of Emil Ajar, who later won awards for his books.
* Joyce Carol Oates has published some thrillers under the names "Rosamond Smith" and "Lauren Kelly."
* HarryTurtledove has written works under several pseudonyms: some of his earliest works were published as Eric G[[note]]for "Goddamn"[[/note]]. Iverson, and purely historical novels as H. N. Turtletaub. The Scepter of Mercy trilogy were published as Dan Chernenko, then repackaged after TheReveal as "HarryTurtledove writing as Dan Chernenko."
* German sociologist Horst Bosetzky became a very successful author of crime novels writing under the pseudonym ''-ky''.
* German writer Erich Kästner was blacklisted by the Nazis and forbidden to write, but was granted special permission to write the screenplay of the movie ''Münchhausen'' (1943), where he was credited as Berthold Bürger, a ShoutOut to Gottfried August Bürger (1747-1794), writer of the original book of the baron's adventures.
* Creator/EdwardGorey frequently used anagrams of his name (Ogdred Weary, Dogear Wryde, Mrs. Regera Dowdy, etc.) as pseudonyms, though given his distinctive artistic style these were probably more for Gorey's amusement than actual disguise.
* [=Seanan McGuire=] writes {{Fantasy}} under her real name, and her ZombieApocalypse books under the name Mira Grant.
* Dave Wolverton writes sf under his own name and fantasy as David Farland.
* Fantasy writer Michael Scott writes romance novels under the name Anna Dillon.

[[/folder]]

[[folder: Live Action TV ]]

* Writers Rob Grant and Doug Naylor use their own names when writing their television shows. When they ventured into novel writing, they did so as "Grant Naylor".
** They were also credited as "Grant Naylor" when they directed about half of the episodes of Series V. Funnily enough, in those same episodes their writing credits remained separate.
* Ronnie Barker (one of TheTwoRonnies) wanted to have a go at writing for a show he was appearing in called The Frost Report. In order that his writing would be considered on its own merits; he sent in his sketches under the name of 'Gerald Wiley'. He continued to do all his writing under a number of different pseudonyms.
* Singer/songwriter Carole King once made a very unobtrusive acting appearance in a ''MaryTylerMooreShow'' episode, billed under her married name of 'Carole Larkey'.

[[/folder]]

[[folder: Music ]]

* {{Music/Prince}}: AKA "The Artist", AKA [[LuckyCharmsTitle an unpronounceable symbol]], AKA...well, "Prince" again.
* Look up any electronic dance music artist. Chances are, they've released material different from their regular style under a different name. Some prominent examples:
** {{Moby}} released some of his {{ambient}} music under the name Voodoo Child.
** Early on, Music/AphexTwin supplemented his ambient and breakcore albums with techno releases under the name AFX. Years later, he returned to producing acid techno under the AFX name.
** Joey Youngman started using the name Wolfgang Gartner to separate his newfound love for electro house from his tech house. [[InvertedTrope Inverted]] in that the Gartner name was the one that he got famous with.
** Famed drum and bass artist Spor (Jon Gooch) releases electro house and {{Dubstep}} under the name of Feed Me.
*** Like Wolfgang Gartner above, this is [[InvertedTrope inverted]] as his material as Feed Me has become far more popular than his Spor stuff. He also previously did more experimental stuff under the name Seventh Stitch before focusing most of his attention of Feed Me.
** Quentin Cook has performed as Norman Cook, Beats International, Freak Power, Pizzaman, Mighty Dub Katz, Cheeky Boy, DJ Quentox, Sensataria, and (by far most famously) FatboySlim.
** Creator/LapfoxTrax is made up of 20-odd artists, all of which are actually founder Renard Queenston under different names.
** Eric Prydz has also had success with this tactic, creating less mainstream material under the label Pryda and techno under the label Cirez D.
* Country singer Garth Brooks released an album of pop/rock music under the name "Chris Gaines". Brooks created an entire life history for "Gaines", including fake girlfriends, life tragedy and a record of "previous album releases".
** Which would have culminated in a movie called ''The Lamb'', had the Gaines album not bombed.
** In a 1999 episode of ''SaturdayNightLive'', the host was Garth Brooks, and the musical guest was...Chris Gaines.
* Classic Tin Pan Alley songwriter Vernon Duke wrote classical music under his real name, Vladimir Dukelsky.
* Naoki Maeda, best known for writing a lot of the music in VideoGame/DanceDanceRevolution, has dozens of aliases that he uses for different styles and genres of music.
** Another Bemani artist, Takayuki Ishikawa, better known as dj TAKA, also uses different aliases for different styles, such as Lion MUSASHI for house music, D.J. Setup for psychedelic music, and D.J. Amuro for classical music.
* Eurobeat producer [[http://www.youtube.com/user/OdysseyEurobeat Travis Stebbins]] has released music under various names, including Ken Blast, Mortimer, Odyssey, Eurobeat Brony, DNA Team, and TJS. Justified in that this is apparently a common practice among Eurobeat musicians.
* Tony Bennett paints under his birth last name of Benedetto.
* Subverted with MegumiHayashibara who writes song lyrics under the name..."MEGUMI".
* Peter Schickele, blamed for writing parodies of classical music under the assumed identity of Music/PDQBach, also has written more serious works under his own name. However, the pieces credited to Peter Schickele on P.D.Q. Bach albums tend to be even sillier and ReferenceOverdosed.

[[/folder]]

[[folder: Theatre ]]

* In the 1930s, Guy Bolton wrote several comedies for the London stage as Stephen Powys, a pseudonym officially registered to his wife for tax reasons. The postwar production ''Don't Listen, Ladies!'' was credited to both Bolton and Powys; in this case, Bolton's frequent collaborator Creator/PGWodehouse was borrowing the pseudonym.

[[/folder]]

[[folder: Video Games ]]

* During the heydays of the [[NintendoEntertainmentSystem NES]], Creator/{{Nintendo}} imposed a policy on third-party publishers that limited the number of games they could publish in North America and Europe to only five games a year. Creator/{{Konami}} created the Ultra Games division in America in order to get around this limit and localize more games than they were allowed to publish. In Europe, Konami formed Palcom Software label for the same reasons, although they also published the European versions of certain ''VideoGame/{{Parodius}}'' and ''VideoGame/{{Twinbee}}'' games which were never released in America.
** Creator/{{Acclaim}} used the LJN, Flying Edge and Arena brands for much the same reason, though LJN was originally a different company that Acclaim acquired in 1990.
** Sammy published SegaGenesis games under the Treco label, possibly for the same reason.
* Creator/AdamCadre entered his seminal Interactive Fiction work ''VideoGame/{{Photopia}}'' into the 1998 IF-Contest under the pseduonym "Opal O'Donnel", out of worry that his earlier sex-comedy IF-Work ''I-0'' might color the expectations of players.

[[/folder]]

[[folder: Web Original ]]

* Creator/DougWalker originally went by "Douglas Darian" for his work on Website/ThatGuyWithTheGlasses, since he was also working as an illustrator and worried that being associated with such raunchy material would hurt his ability to get work, as so much of the job consisted of material for children. After his online work completely eclipsed any other image he might try, he went by his real name everywhere.

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