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[[quoteright:350:[[Website/YouTube http://static.tvtropes.org/pmwiki/pub/images/RickRoll_1336.png]]]]

->''"Listen, I just think itís bizarre and funny. My main consideration is that my daughter doesnít get embarrassed about it."''

A [[https://www.youtube.com/watch?v=dQw4w9WgXcQ Rickroll]] is a particular Internet prank in which a link that supposedly goes to something [[http://www.dailymotion.com/relevance/search/rickroll/video/x5l8e6_rickroll_fun relevant to the conversation]] is actually a link toó

[[SelfDemonstratingArticle DIDI, DIDIDIDIDI]]\\
La-laaaa, La-laaa, Lalalalala-laaaa, badoom badoom badoom\\
We're no strangers to love... You know the rules, and so do I\\
A full commitmentís what Iím thinking of\\
You wouldn't get this from any other guy...

óa link to the music video from RickAstley's 1987 pop hit [[https://www.youtube.com/watch?v=dQw4w9WgXcQ "Never Gonna Give You Up."]]

The meme started at the 4chan {{imageboard}} with the [[http://www.youtube.com/watch?v=sT-t6lAbHgY duckroll]]: the action of linking to a post in another thread only to annoy people. Posts in the same thread just get highlighted, but to view a post in another thread you need to load the entire thread--there is no way to tell if the link is from this or another thread without scripts or manually checking each post number. It used [[http://static.tvtropes.org/pmwiki/pub/images/Duckroll.jpg a picture of a duck on wheels]] as an image attached to the target post. However, there's also a case to be made that ''Series/MysteryScienceTheater3000'' foresaw the concept in their riff on ''[[Recap/MysteryScienceTheater3000S04E18AttackOfTheEyeCreatures Attack of The The Eye Creatures]]''. NickLowe's song "All Men Are Liars", which mocks Astley and at one point transitions into the first line of "Never Gonna Give You Up"'s chorus, is another contender for an early adopter of the RickRoll.

Rickrolling has become one of the few Internet memes to [[AscendedMeme break into larger popular culture]] in some fashion -- there have been [[http://www.youtube.com/watch?v=eYrQFyL8zFQ newspaper]] [[http://www.timesonline.co.uk/tol/sport/more_sport/us_sport/article3716602.ece articles]] on the subject, and even real-world Rickrolls where spectators at [[http://www.youtube.com/watch?v=65I0HNvTDH4 some public event]] end up [[http://www.youtube.com/watch?v=5_l1jeyzq_g watching the Astley video.]] Astley himself flips between being amused by the meme, and being annoyed at getting asked about it over and over.

The all-time champion of the sport is Creator/CartoonNetwork, which [[http://www.youtube.com/watch?v=wL-hNMJvcyI successfully conspired]] with [[AscendedMeme Rick Astley himself]] to prank the UsefulNotes/MacysThanksgivingDayParade in 2008. CrowningMomentOfAwesome indeed. Rickrolling was also used in ''VideoGame/{{Scribblenauts}}'', and was even invoked by Speaker of the House Nancy Pelosi when the House of Representatives launched its Website/YouTube channel. The Oregon State Legislature managed to do a Rickroll [[http://www.youtube.com/watch?v=fZi4JxbTwPo&feature=player_embedded without anybody noticing.]] Perhaps crowning the entire phenomenon was the White House Communications Department, which, in response to complaints on Twitter that a fiscal policy press conference was too boring, Tweeted a link to something it promised would be much more interesting. It turned out to be a Rick Roll. Great Britain unfortunately missed a golden opportunity during the "celebration of British pop music" segment of the 2012 UsefulNotes/OlympicGames opening ceremony to rickroll the entire world.

The meme now automatically makes any previous usage of the song HilariousInHindsight, such as [[Series/MysteryScienceTheater3000 Joel Robinson]] abruptly singing the song during [[Recap/MysteryScienceTheater3000S04E18AttackOfTheEyeCreatures one experiment]] (because of a character's resemblance to Rick Astley), making it seem like he was Rick Rolling the film. ''Series/KidsIncorporated'' also featured characters covering the song during one concert spot. And then there's the re-release of the 1983 film adaptation of ''Literature/IAmTheCheese,'' which already had some {{Narm}}y SoundtrackDissonance, playing the upbeat song during the (presumably originally {{silent|Credits}}) end credits, after the [[DownerEnding depressing ending]]. In other words, the film Rick Rolled ''itself'', and it made for a positively jarring experience.

Variations include the [[UsefulNotes/BarackObama Barack]][[http://www.youtube.com/watch?v=jVwsygqozYc Roll]] and [[GodwinsLaw ReichRoll]]. When Website/YouTube presented its "1911 Videos" for April Fool's Day 2011, viewers were [[http://www.youtube.com/watch?v=Gev60gKis7Q "Ruth Roll'd"]] with a cute dancer. Users of [[http://www.theminiaturespage.com The Miniatures Page]] have a variation in which you instead link to a picture of Creator/SeanConnery as {{Z|ardoz}}ed. BrainBleach ensues. In Website/YouTube nowadays, it's somewhat easier to know if a video is a disguised RickRoll - you just need to see if below the keywords is "[[UsefulNotes/{{Copyright}} Features content from]]: [[http://www.youtube.com/RickAstleytv "Rick Astley Official Channel,"]] or nowadays, "Music: Rick Astley - Never Gonna Give You Up."

Popularity of the Rickroll phenomenon has led to fans remixing Astley's song with other pop culture artifacts, including Music/{{Nirvana}}'s "Smells Like Teen Spirit" (it seems both {{Ear Worm}}s share the exact same time signature). You can listen to the mashup [[https://www.youtube.com/watch?v=NN75im_us4k here]] if interested. And no, BillOReilly was not [[http://www.youtube.com/watch?v=zIcx_rxTstc&feature=related the very first Rick Roll victim.]][[labelnote:*]]It was a video by [[Music/ThePolice Sting]] that prompted him to walk off the set of his TV show, which is in a way more poetic.[[/labelnote]] For ''VideoGame/ChronoTrigger'' fans, there's the [[https://www.youtube.com/watch?v=UZ8xce9HtD8 RoboRoll.]]

It's entirely possible that the first ever victim of the Rick Roll (in a meta sense) might have been KylieMinogue. Both she and Astley were members of the Stock Aitken Waterman hit factory back in the eighties. Apparently, they rushed through the production of her song "I Should Be So Lucky" because he was supposed to use the studio to record later that day. Looking at the production dates, it's not impossible to believe she was the first person to have something sidelined thanks to a performance of "Never Gonna Give You Up."

The original Rickroll video was deleted from Website/YouTube on 24 February 2010 but restored soon afterward. Later in 2014, however, [=YouTube=] began to delete it again off and on up until February 2015 when it was banned seemingly permanently, before it came back again shortly afterwards and just in time for AprilFoolsDay. As of early 2015, cellular provider Virgin Mobile is using the song in a number of their commercials (some of which include appearances by Astley himself), which may or may not explain why [=YouTube=] banned the Rickroll.

Also in early 2015, an inversion of the Rickroll started popping up on Website/{{Tumblr}}, where something that clearly looks like a Rickroll instead turns out to be SomethingCompletelyDifferent. One of the more [[http://oncemorewithapathy.tumblr.com/post/115212316288/lawn-of-esperance-all-the-norts-its-april-fools infamous ones]] is an MP3 that plays the opening drumbeat of "Never Gonna Give You Up" before immediately cutting to a [[MemeticMutation certain segment]] of Music/ImogenHeap's "Hide And Seek". Another version is an audio post showing a still from the video with Rick Astley smiling with the caption "you know what it is". It starts with the infamous electronic drum intro to "Never Gonna Give You Up" but then, immediately, [[Memes/YouTube "Sandstorm" by Darude]] starts playing. It turns out to be [[https://www.youtube.com/watch?v=SQoA_wjmE9w a mashup of the two songs]].

The NightmareFuel alternative is to have a screaming face and/or a scream - this is called a [[ScreamerPrank Screamer]].
-->♫''Never gonna give you up''
-->''Never gonna let you down''
-->''Never gonna run around and desert you''
-->''Never gonna make you cry''
-->''Never gonna say goodbye''
-->''Never gonna tell a lie and hurt you''♫