->''"It's always a bit odd when you remember that pop culture does not consist of hermetically sealed elements that don't interact; it's like learning that 'As Time Goes By' was an old song by the time [[Film/{{Casablanca}} Dooley Wilson played it for Ilsa.]]"''
-->-- '''James Lileks''', "[[http://www.lileks.com/bw/30s/female/index.html Hard & Snappy!]]"

A mostly-forgotten song gets used in a prominent movie, TV show, or [[RepurposedPopSong commercial]]. Suddenly, it is everywhere. Other shows, movies, and commercials start to use it. A lot. It is back on the radio, maybe even back on the charts. The original album it came from sells like hotcakes. Somewhere, a songwriter makes a lot of unexpected money.

Also known as the "''VideoGame/GuitarHero'' effect" -- via the phenomenon of old songs finding a new audience by their inclusion in the game. Can be helped along by WatchItForTheMeme, at least in the case of Music/RickAstley.

Particularly successful examples may eventually become {{Standard Snippet}}s. Might overlap with BreakawayPopHit, and often creates a NewbieBoom.

See also TheRedStapler and SongAssociation, which sometimes involves this as well. Also compare ColbertBump.

Ironically, if this works really well, the song can remain popular after the work that revived it has been forgotten about.

----
!!Examples:

[[foldercontrol]]

[[folder:Advertising]]

* Israel Kamakawiwo'ole's "[[Film/TheWizardOfOz Somewhere Over the Rainbow]][=/=]What a Wonderful World" after it was in that cereal commercial. It was also in ''{{Glee}}'' and IMAX Hubble 3D.
** The acapella act Straight No Chaser also mashed it up with Jason Mraz's "I'm Yours".
* Nick Drake's "Pink Moon", as used in a Volkswagen ad. His three albums, especially ''Pink Moon'', experienced their highest sales ''ever'' to that point after the advertisment started airing.
* "Mr. Roboto", and Music/{{Styx}} in general, came back with a vengeance after the VW commercial.
* Yet Another Volkswagen ad: "Mr. Blue Sky" by ElectricLightOrchestra.
** This seems unlikely, since the Volkswagen ad didn't exactly get a lot of airplay.
** This song was also used for the French telecom company SFR's ads -- there is even a version sung by Lily Allen, which appeared in an ad.
* There was a Honda Accord ad that used "Hold On Tight."
* Monster.com used [[CoveredUp E.L.O.'s cover of]] "Do Ya." The album it came from was reissued, after being out of print for years, a month or so after the commercials started running. Coincidence?
* And still yet another VW ad: Clannad, "Theme to 'Harry's Game'." (Although, it disappeared just as quickly, as new-agey songs sung entirely in Irish Gaelic is something of a niche genre.)
** That was also sampled in "Saltwater" by Chicane, which in turn was used in a Tourism Ireland advert.
* The Christmas classic song "It's the Most Wonderful Time of the Year" got a big boost in downloads after British grocery chain Marks & Spencers used it in an ad campaign.
** In the U.S., it emerged from the holiday radio ghetto when it was used in a memorable "back to school" commercial for Staples.
* Prez Prado's "Guaglione" was a big hit after its use in a Guinness ad.
* Prado's "Patricia" got popular after its use in Royal Mail adverts.
* JimiHendrix's "Crosstown Traffic" enjoyed a revival in the UK after being used in a commercial for... um... something or other...
* Doris Troy's "[[http://www.youtube.com/watch?v=2enztF60ZmE Just One Look]]" (and/or cover versions of it) went through this big time back in TheNineties, appearing in many commercials (including a famous one for Pepsi starring Cindy Crawford). (Unfortunately this did not include the version by [[http://www.youtube.com/watch?v=2yplwTe5IFQ Klaus Nomi]])
* After Louis Prima's "Jump, Jive, An' Wail" was featured in a commercial for The Gap, both the 1956 original and Brian Setzer's cover got a fair bit of radio play. Indeed, this may be a case of ''genre'' revival-by-commercialization, as the Gap ad is credited with (temporarily) re-mainstreaming swing.
* A strange Venezuelan case was Henry Stephen and his [[TheSixties 1960's]] song "Limon Limonero", who became relevant (and parodiable) in TheNineties after being [[RepurposedPopSong repurposed]] for a lemon-scented bleach commercial.
* If you've heard Trio's "Da Da Da" or a cover of it at any time later then the early 1980s, you almost certainly have Volkswagen to thank for that even if you don't remember [[http://www.youtube.com/watch?v=mvAfBJNQ_NY the 1997 ad]] that revived the song. If you live in the UK, you may also have seen it in [[http://www.youtube.com/watch?v=So5UswFSPtc this mid-to-late 80s ad]].
* The similar sounding "88 Lines about 44 Women" by the Nails (which was ''not'' the same band as NineInchNails, Website/YouTube commentators notwithstanding) was also used in some kind of car commercial in the 90s that nobody remembers now, which started it on the way to several well-known parodies and fan-made videos like [[http://www.youtube.com/watch?v=hE1i2zLG9yY this one]].
* Levi's Jeans adverts have resulted in three UK number one singles by this method: Ben E. King's "Stand By Me" in 1987, Music/SteveMillerBand's "The Joker" in 1990, and TheClash's "Should I Stay or Should I Go?" in 1991, though a certain Stephen King movie may have also helped "Stand By Me".
** The 1985 advert "Laundrette" [[http://freakytrigger.co.uk/ft/2010/02/jackie-wilson-reet-petite/ took a reissue of Marvin Gaye's "I Heard It Through The Grapevine" to #8 in 1985]].
* A Volkswagen ad featuring "Young at Heart" by The Bluebells got that song to No. 1 in 1993.
* TheHollies' "He Ain't Heavy, He's My Brother" reached No. 1 in 1988 (almost 20 years after its original release) after being featured prominently in an advert for Miller Lite beer.
** It was also used in promotional material for the American Boys Town in the 1980s, which is appropriate because it was inspired by a legend based around an illustration which was used by Boys Town by founder Father Edward Flanigan in the 1940s to promote what Boys Town was doing.
** It is primarily known in Canada as the backing track for a famous anti-drug commercial produced by Concerned Children's Advertisers, which featured a man going to visit his ailing brother at a hospital and hugging at the end. The commercial played for many years on various Canadian stations and grew very popular as a result.
* Andy Williams's "Music to Watch Girls By" got a boost after it was used in a British car advert. The funny thing is that it was a TopTenJingle to begin with - the music came from a [=McDonald's=] ad.
* The Human League's "(Keep Feeling) Fascination" has recently been revived in a Verizon smartphone commericial, and as a SofterAndSlowerCover by Rob Crow in a Kingsford Charcoal commercial.
* {{Gorillaz}}'s "Feel Good Inc.", appearing as the cover in an American Ipod ad, led to the popularization of the band in the United States outside of Alternative radio. (It remains their only top 40 hit in America.) It's even mentioned in their book Rise of the Ogre as one of the main reasons they became popular to begin with.
** Similar effect happened to "New Soul" by Yael Naim and "1234" by Feist, two indie folk songs that managed to make the Top 10 in the US after appearing in Ipod ads. Brazilian electro-indie band CSS' "Music is My Hot, Hot Sex" only made it to #63 after appearing in an American Ipod ad, but this was still the highest charting placement by a Brazilian artist on the Billboard Hot 100 since Sergio Mendes had a top 10 hit in 1983.
* "Tainted Love" was an obscure BSide by {{Soul}} singer Gloria Jones until Music/NewWave artists Soft Cell took their cover version to the charts in 1981, but by the early 90s even that had faded from all memory. [[http://www.youtube.com/watch?v=6Ne4X6ucn_Q Enter Levi's Wide Leg jeans.]]
* Canadians of a certain age hearing "Bang a Gong" are instantly reminded of a slew of 1980s Labatt's Blue ads.
* In America, the theme from ''TheMagnificentSeven'' is always linked to Marlboro commercials (at least, back when cigarette commercials were legal in the U.S.).
* It's hard to listen to the "Hoedown" movement of Creator/AaronCopland's ballet ''Rodeo'' and think of anything ''but'' "Beef: It's what's for dinner!"
* Brazilians know "Chopsticks" as "the Danoninho song" (the product being a petit suisse by Danone). Of course many foreigners [[PopCulturalOsmosis associate that one]] [[http://www.youtube.com/watch?v=rKrZiddRphw with]] ''Film/{{Big}}''...
* Most Brits above a certain age will automatically think of Cornetto ice creams when they hear the music for [[http://www.youtube.com/watch?v=biL6zAMkOQs "O Sole Mio"]]
** [[http://www.youtube.com/watch?v=mAiyfekQsM0 Brazilians, too.]]
* [[http://www.youtube.com/watch?v=mFGpI8bfep0 This]] will forever be known as "The Viagra Song" for a certain section of the North American population.
* "From the New World" (colloquially known as "The New World Symphony"), composed following Dvorak's visit to America, will forever be known as "the Hovis music" to a certain section of the British public, following its use on a 1973 advert for bread baked in Hertfordshire.
* For Americans, SarahMcLachlan's "Angel" will always be linked to montages of sad, abused animals in cages in commercials for the ASPCA.
* When Americans hear any part of [[http://www.bing.com/videos/search?q=rhapsody+in+blue&view=detail&mid=3CB3B76BE8E935FB1DF53CB3B76BE8E935FB1DF5&first=0&FORM=LKVR11 Rhapsody In Blue]] by George Gershwin, you immediately recognize it as the music utilized by United Airlines in all of their media advertisements and preflight safety videos.
* The Youngblood's "Get Together" is now remembered as one of the essential songs of TheSixties, but it was just another unsuccessful folk-rock cover when originally released in 1967. Only when the National Conference of Christians and Jews used it in radio ads in 1969 did the song become a hit.
* Dave Grohl [[http://books.google.com/books?id=fRQEAAAAMBAJ&pg=PA44 said he tries to avert this]] - even rallying with John Kerry after GeorgeWBush used "Times Like These" in commercials - but agreed to license a song for a Japanese beer ad so that the Music/FooFighters' dressing room would always be filled with Kirin.
* Modern English's "I Melt With You" has experienced a resurgence in recent years via inclusion in several commercials, including one for the GMC Acadia Super Bowl clip (which featured a lounge version) and a 2010 Hershey's Chocolate promo (which featured a holiday-themed cover of the chorus).
* YellowMagicOrchestra recorded an acoustic version of "Rydeen" for a beer commercial, putting both the new and original versions of the song on the charts nearly three decades after it was first released.
* Music/LaurieAnderson's "O Superman" became popular again after it was used in a commercial (the skydiving one) for HTC smartphones.
* Alex Clare's song "Too Close", released in 2011, had little success despite having a top production team, and Clare was eventually dropped from his record label. In 2012, "Too Close" was used in an ad for Internet Explorer 9, and within months of the ad's debut the song reached the top 10 on the Hot 100.
* New Radicals' "You Get What You Give" was used in a Mitsubishi ad in New Zealand and Australia several years after it reached #1 and #13 in those countries respectively. The song's renewed popularity led to a re-release of the band's only album with a sticker reading "featuring the song from the Mitsubishi ad".
* A Carlsberg advert with a VindicatedByHistory message did this with the Ira and George Gershwin song "They All Laughed" in 1999, leading to at least one modern cover in 2000.
* 1976 [[http://www.youtube.com/watch?v=PJMAVfkI0ioCadbury Fruit and Nut]] commercial("Everyone's A Fruit and Nut Case"), set to the tune of Tchaikovsky's [[TheNutcracker "Dance of the Reed Flutes"]].
* ''Hall of Fame'' by Music/TheScript and will.i.am had gone out of people's heads before it got used in an ad for the 2014 Sochi Winter Olympics in Australia and the United States.
* Music/TonesOnTail's single "Go!" received its greatest exposure in the 2008 commercial by the Ford Motor Company for the Mercury Mariner.
[[/folder]]

[[folder:Film]]

* Music/{{Nico}}'s "These Days" after it was in ''TheRoyalTenenbaums''. The K-Mart commercial didn't hurt either. Jackson Browne, the song's writer and guitarist, had to ''re-learn'' it before he could start playing it live again when people started requesting to hear it.
* ''WesternAnimation/WallE'' did this for the musical ''HelloDolly'' that received a 2009 tour (the previous tour was in 1996).
* Pretty much the entirety of most Creator/QuentinTarantino's soundtracks are well within this trope. Stealers Wheel might have even gotten back together as a band because of the new attention given to "[[Film/ReservoirDogs Stuck in the Middle With You]]".
* Quite possibly the ''only'' reason anyone under the age of about 50 knows the theme song from ''Series/{{Rawhide}}'' is thanks to ''Film/TheBluesBrothers'' movie. (Unless they remember it from ''WesternAnimation/AnAmericanTail: Fievel Goes West''...[[CoveredUp which used the Blues Brothers version]]).
** A lot of people under the age of 50 either remember ''Rawhide'' reruns airing in syndication or witnessing their fathers watching Chuck Connors's 1950s TV Western. It's not that old. Now, if you're talking about people under 25, they might best remember the cover from the ''WesternAnimation/AnAmericanTail'' film.
** It could be credited with bringing "Minnie the Moocher" by CabCalloway back into the public consciousness.
*** The film did this for blues, rhythm&blues, soul, jazz and funk in general, and RayCharles, ArethaFranklin, CabCalloway and JamesBrown in particular. In fact, pretty much every musician who appeared in that film credits it with saving their careers.
* The song ''Mad World'' was released by Music/TearsForFears in the 1980s. In 2001, Gary Jules and Michael Andrews wrote a cover, a haunting ballad in the Dorian mode. This version appeared at the end of the film ''DonnieDarko.'' As the movie became a cult hit, the song became popular enough that it was rereleased successfully as a single in 2003. It reached number 1 in the UK because of this. Since then, it has appeared in dozens of shows and a handful of commercials.
** And since Adam Lambert sang it on ''Series/AmericanIdol'' it's gotten even more publicity on this side of the Atlantic.
** Also used in a popular ''GearsOfWar'' TV [[http://www.youtube.com/watch?v=ccWrbGEFgI8 ad]].
** In Australia the piano line features in an ad for beds!
** On an episode of ''NeverMindTheBuzzcocks'' Gary Jules was mocked by Chris Moyles for "being responsible for Tears for Fears getting back together." Kind of hypocritical when you consider [[http://en.wikipedia.org/wiki/Peter_Andre who]] ''he'' almost single-handedly revived the career of.
* ''Music/AlsoSprachZarathustra'' from ''[[Film/TwoThousandOneASpaceOdyssey 2001: A Space Odyssey]]'' -- but only the first minute and a half.
* Some of the songs on ''GreysAnatomy'' and ''Series/AmericanIdol'' weren't obscure but became far more popular after having been used.
* "As Time Goes By" will forever be known as the song Sam played (and played again) in ''{{Casablanca}}'', but it dates back to 1931, when it was introduced in an unremarkable and now-obscure Broadway show called ''Everybody's Welcome''. (Since ''Casablanca'' was released in the middle of a long recording strike, radio stations were forced to turn to older recordings of the song.)
* "When I Fall In Love" was 40 years old when ''SleeplessInSeattle'' was released.
* Many {{Jukebox Musical}}s aim for this. Reportedly, "Our Love Is Here To Stay" got a big popularity boost from the movie ''An American In Paris''.
* The movie ''Film/{{Ghost}}'' revived both "Unchained Melody" and The Righteous Brothers' careers. The song went to #1 on the charts following ''Ghost''; higher than it had gone when it was first released. Then in 1995, it charted again in the UK, as performed by Robson Green and Jerome Flynn in the series ''Soldier, Soldier''.
* To a lesser extent, ''Film/TopGun'' did this to "You've Lost That Lovin' Feelin'".
* This once happened to the slow movement of Mozart's Piano Concerto #21 in C major after it was used in the now-obscure movie ''Elvira Madigan''.
* "Singin' in the Rain" [[OlderThanTheyThink had been around for 23 years]] -- and appeared in at least two other movies -- before [[Film/SinginInTheRain the Gene Kelly film]] revived it.
** Mint Royale's remix of "Singin' In The Rain" also deserves mention: the remix itself was made for a 2005 Volkswagen commercial, was released on CD, was largely forgotten about, and then became a #1 UK hit three years later thanks to a ''Britain's Got Talent'' routine.
* "I Like To Move It," thanks to the remixed version in ''WesternAnimation/{{Madagascar}}''.
* ''Film/FightClub'' re-popularised Music/ThePixies song "Where Is My Mind?", which was played over the climax.
* Ravel's "Bolero" in the movie ''10''.
* ''WaynesWorld'' did this for Music/{{Queen}}'s "Bohemian Rhapsody." It reached number 2 in the US because of this. [[DeadArtistsAreBetter Freddie Mercury's untimely passing]] a few months prior also helped.
* Another Queen example: "We Are The Champions" in ''Film/RevengeOfTheNerds''.
* After the Cowboy Junkies version of "[[VelvetUnderground Sweet Jane]]" was used in ''Film/NaturalBornKillers'', it started popping up ''everywhere'', even [[CoveredUp somewhat edging out the original in the public, non-fan consciousness]]. Which is interesting, because it's actually a cover of Lou Reed's early vision for the song, not the one that Velvets eventually released.
* Music/TheBeatles' version of "Twist and Shout" thanks to ''Film/FerrisBuellersDayOff''.
** Apparently, PaulMcCartney couldn't have cared less; he is quoted as not being satisfied with the extra instruments used during the famous scene.
* DeanMartin's "That's Amore" won renewed popularity from being featured in ''{{Moonstruck}}'', 24 years after he and Jerry Lewis had introduced it in ''The Caddy''. It's still used quite often (or one of his other songs) in films/TV episodes that take place in Italy.
* "Magic Carpet Ride" by Music/{{Steppenwolf}} is now mainly associated with ''Film/StarTrekFirstContact'', despite having been around for about 20 years prior.
* "Goodbye Horses" by Q. Lazzarus was plucked from obscurity by ''TheSilenceOfTheLambs'', and is now mainly associated with an iconic scene in that film. It was from the soundtrack to ''Married to the Mob'', and had never been released as a single.
* Seal's "Kiss from a Rose" had an unspectacular chart run when it was released as a single from his 1994 album ''Seal II''. It was re-issued the next year as the first single from the ''Film/BatmanForever'' soundtrack and proceeded to top the US and Australian charts and win Record of the Year at the 1996 Grammys.
** More recently, it's been revitalized by being featured prominently in an episode of ''Series/{{Community}}''.
* ''Film/{{Inception}}'' and Edith Piaf's ''Non, Je Ne Regrette Rien''
* Doris Day's version of "A Bushel and a Peck" from ''GuysAndDolls'' was featured in ''Film/JulieAndJulia''.
* Nina Simone's "Sinnerman", which got a big push in 1999 when it was used in the remake of ''TheThomasCrownAffair'', then remixed as a club hit that was played in 2003's ''Cellular'' and the 2006 ''MiamiVice'' remake, as well as used as the theme song for the XTC cell phone.
** It was also featured in Person of Interest, which brought up a mini resurgence leading to appearances in The Blacklist and Sherlock. It is used to illustrate a bad man cleverly outwitting the good guys in a way the audience can admire.
* Ben E. King's "Stand By Me" climbed up to #4 on the Billboard Top 100 charts back in 1961. Then about 25 years later, the movie ''Film/StandByMe'' was released and the song made its way back into the charts topping at #9 in the US Billboard charts.
* "Mr. Sandman", especially the Four Aces version, may be forever associated with ''Film/BackToTheFuture'' (though at least [[MisterSandmanSequence its usage]] ensures everyone will remember what decade it's from).
* The 1963 song "''Doo Wah Diddy Diddy''" by The Exciters enjoyed renewed popularity after it was featured as a military cadence in the 1981 comedy ''Film/{{Stripes}}''.
* John Parr's "St. Elmo's Fire (Man In Motion)" was originally written for Canadian athlete Rick Hansen, who was raising awareness for spinal cord injuries by touring the world in his wheelchair. It became a hit when it appeared on the ''St. Elmo's Fire'' film soundtrack, minimally rewritten to include a TitleDrop. The lyrics still make far more sense in the context of Hansen's tour than anything in the movie.
* "[[NickCave O Children]]" was originally released in 2004, and was an album-only track on a record that didn't sell a lot (though was critically acclaimed). 6 years later, ''[[Film/HarryPotter Harry Potter and the Deathly Hallows: Part I]]'' decides to use it in one of the film's most [[{{Tearjerker}} heartwrenching]] / [[HeartwarmingMoment heartwarming moments]], which was also unique to the film. Cue huge surge in the song's popularity, with many young listeners being introduced to Nick Cave for the first time. Funnily, this wasn't the first time this had happened to Nick Cave - ''Film/{{Scream 1996}}'', and to a lesser extent ''[[TheXFiles The X-Files]]'', did the same thing for "Red Right Hand" (which was also a [[RedRightHand trope]] [[TropeNamer namer]]).
* "I'm Gonna Be (500 Miles)" by Scottish band The Proclaimers. Originally released in 1988, it was fairly successful in the UK and Australia. When the song was included in the soundtrack of ''Film/BennyAndJoon'', it gained popularity in the US and worldwide.
* It is literally impossible to find a video of [[Music.ElectricLightOrchestra ELO's]] ''"All Over the World"'' without a comment which roughly reads "Like if the you looked this up because of ''Film/{{Paul}}''"!
* "My Sharona" by The Knack was a big hit in 1979 and regained popularity in 1994 when it featured in ''RealityBites''. It only reached #94 on its second go-around, but the film's soundtrack reached #13 and propelled the song back into the public consciousness in a big way. It was the introduction to the song for many people who were born around the time it was originally released.
* "Kalimando", written by Rene Dupere and originally from Creator/CirqueDuSoleil's ''Theatre/{{Mystere}}'' (1993), was reused in the 1996 film ''Bogus''.
* Chris Isaak's "Baby Did A Bad Bad Thing" went mostly unnoticed upon release. Then it started being used on the trailers and TV spots for ''EyesWideShut'' (as well as one of the movie's scenes) and even warranted a [[ThreeMinutesOfWrithing sexy music video]].
* The film of ''Theatre/{{Amadeus}}'' caused people to want to hear more of Salieri's work.
* The 1950s song "You Always Hurt The One You Love" (most associated with the Mills Brothers) was used prominently in ''Film/BlueValentine''. The song was performed by one of the main characters and that version was used in the official trailers.
* ''Film/MenInBlack'' got people into Music/ElvisPresley's cover of "Promised Land".
-->'''Agent Jay:''' You do know Elvis is dead right?
-->'''Agent Kay:''' No, [[ElvisHasLeftThePlanet Elvis is not dead, he just went home]].
* "Blue Swede's" "Hooked on a Feeling" was used for the trailer of ''Film/GuardiansOfTheGalaxy''. Related to the Quentin Tarantino example above, it had been previously used on the soundtrack of ''Film/ReservoirDogs''. Also see the entry for ''Series/AllyMcBeal'' below under Television.
* Gyorgy Ligeti's "Requiem" was put back on the map by its use in trailers and ads for ''Film/{{Godzilla 2014}}''.
* "This Corrosion" by TheSistersOfMercy has been getting more attention since being used in ''Film/TheWorldsEnd''.
[[/folder]]

[[folder:Literature]]

* The somewhat obscure ZZTop song "Velcro Fly" has been given a popularity boost thanks to a prominent mention in ''Franchise/TheDarkTower'' books.
* Reversal: this happened to the source novel when the 1986 musical version of ''ThePhantomOfTheOpera'' arrived.

[[/folder]]

[[folder: Live Action Television ]]

* Brazilian artist Supla was mostly forgotten around 2001. Then a {{MTV}} AccentuateTheNegative show, ''Piores Clipes do Mundo'' ("The worst music videos in the world") decided to showcase one his videos, "[[http://www.youtube.com/watch?v=IvqPFCAuaDs Green Hair]]". Even though Supla initially complained about it ("they never show my videos, and when they do it's on ''Piores''!"), the exposition was enough to revive his career - it helped the show was so fond of "Green Hair" it appeared nearly OnceAnEpisode.
* FrankSinatra's cover of "Love and Marriage" was a hit in 1955, then forgotten until it became the theme to ''MarriedWithChildren'' in 1987.
* Rock around the Clock used in ''HappyDays''.
* "In The Street" which introduced the mainstream late 90s audience of ''That70sShow'' to the music of cult musician Alex Chilton and Big Star.
* Somewhat related: ElvisPresley' "A Little Less Conversation" was mostly forgotten, and didn't even make the top 40, when originally released (it only peaked at #69). Then in 2002, it was remixed by Junkie XL, got featured in commercials and soundtracks, and became a #1 hit in many countries. It's now a standard number in Elvis impersonator acts in Las Vegas. It is also used as the theme song to the TV show ''Las Vegas''.
* The song "Skinnamarink" ("Skinnamarink-a-dinky-dink, skinnamarink-a-doo") dates back to 1910, but is best remembered now as the theme of the Canadian children's show ''Sharon, Lois & Bram's Elephant Show''.
* The song "[[http://www.youtube.com/watch?v=2dTnvhGHDGA Rubber Bullets]]" by 10cc was released in 1973, but has since become more well-known after it was used in the ''WesternAnimation/{{Superjail}}'' pilot.
* ''{{Glee}}'' is doing that to most of the songs it features. So much so artists are offering licensing at a reduced rate.
* While it's never exactly been ''obscure'' per se, Music/{{Journey}}'s "Don't Stop Believin'" is back in the forefront of pop culture's noggin thanks to ''Series/TheSopranos'' series finale and its appearance in an episode of ''WesternAnimation/FamilyGuy'' involving a karaoke bar.
** It was also helped by being featured prominently on {{Glee}}.
** Before that, it was the film ''Film/{{Monster}}''.
** And the big Eliot/Shaun relationship scene in ''{{Scrubs}}''. The song was featured in a few scenes("My Journey"), since JD insisted that Turk and Carla should have a Journey cover band at their wedding.
** People forget that this song was far from Journey's greatest hit when they were active, but it is now the song they're best remembered for, and to people who weren't around during Journey's prime, it's probably the only song they know by them..
* ''Series/AmericanIdol'' will do this for a song, especially after a very good performance. Heart's "Alone" was performed by Carrie Underwood in the fourth season to great acclaim, and then surfaced on albums by Celine Dion and (previous Idol contestant) Clay Aiken not long after, on Glee a few years later, and several times on later seasons of Idol by luckless female contestants at trying to outdo her.
* Soul classic "Reet Petite" by Jackie Wilson reached number one in the UK in 1986 (almost thirty years after original release) after a BBC Two arts show called ''Arena'' played a claymation video of it.
* Billy Vera's "At This Moment" went from being a little known song released in 1981 to the #1 song for 15 weeks in 1987 after it was played on ''FamilyTies''.
* SaturdayNightLive did a sketch about this: a fake commercial for a compliation album of songs that both parents and teens could enjoy together because of their re-emergence in commercials. For example, "Good Vibrations", which Mom remembers from listening to Beach Boys records as a kid, and daughter recognizes as the theme from a Sunkist ad.
* The NBC Sunday Night Football song -- originally sung by {{Pink}}, currently sung by FaithHill -- is a rewrite of the 1988 JoanJett song "I Hate Myself For Loving You".
* Tracey Chapman's "Fast Car" got to number 4 in the UK music chart after it was covered by a contestant on Britain's Got Talent.
* "Harder Than You Think" by PublicEnemy, released in 2007, saw a re-emergence five years due to its use as the theme tune to 2012 Paralympic coverage on [[{{Channel4}} Channel 4]], [[http://www.youtube.com/watch?v=tuAPPeRg3Nw including its adverts]] prior to the event. Reaching 4 in the UK singles charts, it became Public Enemy's highest-charting single in the country to date.
* The fairly recent spike in popularity of the Proclaimers' "I'm Gonna Be (500 Miles)" in certain circles has been linked with a video of Creator/DavidTennant and the cast of ''Series/DoctorWho'' dancing to it.
** The song is also a RunningGag on ''Series/HowIMetYourMother.''
** The song was previously revived in the UK's consciousness by the [[Series/LittleBritain MattLucas]]/[[Main/PeterKay]] cover for UsefulNotes/ComicRelief in 2007.
* Part LiveActionTV and part WebOriginal: An early viral video on the internet was a [[http://knowyourmeme.com/memes/dancing-baby loop of a CGI baby dancing to]] BlueSwede's cover of "Hooked on a Feeling". Combined with the video's appearance in an ''AllyMcBeal'' episode, the song received a resurgence in popularity and is even mistaken for a '90s song by some[[note]]the song originally came out in the '70s[[/note]].
* Creator/AntAndDec performed their old song ''Let's get ready to rhumble'' on Saturday Night Takeaway in 2013. A week later it was Number 1. It only managed Number 9 the first time round in 1994.
* The 2000 rap song "Danger (Been So Long)" by Mystikal found new popularity after John Oliver used it to ridicule NYC mayoral candidate Anthony Weiner's online alias [[AwesomeMcCoolname "Carlos Danger"]] on ''Series/TheDailyShow'' in the summer of 2013.
* Badfinger's "Baby Blue" re-entered the iTunes top charts after its use at the very end of the series finale of ''Series/BreakingBad''.
[[/folder]]

[[folder: Professional Wrestling ]]

* The song "Cult of Personality" was successful back in 1989, winning a Grammy for Best Hard Rock Performance for the band Music/LivingColour. It (and the band) toiled in relative obscurity since the mid-1990s. When Wrestling/CMPunk began to use this under his new "voice of the voiceless" gimmick (he had used the song previously in Wrestling/RingOfHonor), it created a new audience for the song, which jumped into the iTunes Top 100 downloads list, and also reached the top 10 of the rock charts. The band confirmed on their Facebook page that they will be performing it for CM Punk's entrance at WrestleMania 29. A true [[SugarWiki/MomentOfAwesome CMoA]] in the making.
* "Monster" by Music/ImagineDragons surged back into the iTunes top 100 once it was used in a Daniel Bryan promo.
[[/folder]]

[[folder:Theatre]]

* OlderThanTelevision: Reginald De Koven's song "O Promise Me" was originally published years before it became a popular interpolation in his 1890 comic opera ''Robin Hood''.

[[/folder]]

[[folder: Video Games ]]

* On their GreatestHitsAlbum, the band Goldfinger happily acknowledge that they had no fans in the UK until they had a song of theirs put on the first ''[[TonyHawkProSkater Tony Hawk]]'' game.
** Rage Against The Machine's Guerilla Radio and Anthrax's Bring The Noise are fondly associated with Tony Hawk's Pro Skater 2, as well.
*** Tony Hawk's Underground 2 is considered to have the best soundtrack of the entire series, and increased the popularity of Los Angeles by X and Break On Through (To The Other Side) by The Doors.
* The ''VideoGame/GrandTheftAuto'' games have re-popularized the songs featured on their soundtracks. It was even the TropeNamer for SongAssociation.
** This is especially true for a lot of the great, classic New Wave tracks selected for the games. As an example, "Vice City" alone introduced a brand new generation to Romeo Void's "Never Say Never", "Two Tribes" by Music/FrankieGoesToHollywood, Tears for Fears's "Pale Shelter", "(I Just) Died in Your Arms' by Cutting Crew, INXS's "Kiss the Dirt (Falling Down the Mountain)", and "Life's What You Make It" by TalkTalk, amongst other musical gems.
*** The songs Vice City is most remembered for by UK fans are The Pointer Sisters' "Automatic" and Aneka's "Japanese Boy" due to their obscurity but the fact they are always playing when you go into the Malibu bar.
* ''RobotUnicornAttack'' did this for {{Erasure}}'s "Always".
* So many songs have found new life after being used in ''RockBand'' and ''GuitarHero'' that it's easier to just say that rock ''as an entire genre'' has been revived by these games.
** (In their live shows, however, {{Music/DragonForce}} refer to "Through the Fire and Flames" as "The song that made Guitar Hero famous".)
* ''VideoGame/GuiltyGear Isuka'' brings us "Might is Right but Tight." You may know it better as ''VideoGame/IWannaBeTheGuy'''s GameOver (Press 'R' to try again) theme.
** The Menu Theme for IWBTG is the character select screen for ''Isuka'', and the first gameplay music is "Home Sweet Grave".
* ''Franchise/BioShock''
** ''VideoGame/BioShock1''. How many people born after, say, 1980 would know Music/BobbyDarin's "Beyond the Sea" and other such songs? Some would know "Beyond the Sea" from ''WesternAnimation/FindingNemo'' -- but this also qualifies for the trope (and CoveredUp, since it's sung by Robbie Williams). It's also popularized a number of Billie Holiday's minor singles, among other songs on it's soundtrack.
** Happened again with ''VideoGame/BioShockInfinite''. How much are you willing to bet that not a whole lot of people knew about "Beast" by Nico Vega before the [[https://www.youtube.com/watch?feature=player_detailpage&v=bLHW78X1XeE Beast of America]] trailer came out?
* Same for the ''VideoGame/{{Fallout}}'' series for even earlier tunes (The Ink Spots' repertoire, Cole Porter's "Anything Goes"...), usually thanks to the fact that the tunes chosen can either set up SoundtrackDissonance ''or'' SuspiciouslyAproposMusic, depending on what you're doing at the time.
** A number of Ink Spots songs also appeared in the ''Franchise/BioShock'' series.
** Another Ink Spots song, "It's a Sin to Tell A Lie", appears in ''VideoGame/FalloutNewVegas'', but it's Bill Kenny's solo version rather than the original. In addition, ''FNV'''s Radio New Vegas features Frank Sinatra, Dean Martin, Peggy Lee, Marty Robbins, Nat King Cole, etc.
* Several classic rock songs used in ''VideoGame/CallOfDutyBlackOps'', plus Music/TheRollingStones' "Gimme Shelter", which was used in the commercial for the game, experienced a rise in popularity and [=iTunes=] sales.
* "Someone Else's Song" (by Wilco) AKA [[MoreDakka More]] [[VideoGame/TeamFortress2 Gun]]
** "Do You Believe in Magic?" by Lovin Spoonful is by no means an obscure song. But then it was used in [[VideoGame/TeamFortress2 The Pyro's]] happy dream sequence...
* "Fly Me To The Moon" was revived in ''VideoGame/{{Bayonetta}}'' (sort of, it's known as "That [[Anime/NeonGenesisEvangelion Evangelion]] song" in Japan.)
* ''SpyHunter'' revived Henry Mancini's theme music from the by-then forgotten series ''PeterGunn''; to the point where it was more commonly known as "The Spy Hunter Theme".
* "Carbon Kid" was a relatively obscure ([[CrowningMusicOfAwesome but epic]]) song by the even more obscure electronic rock band Alpinestars. It got then featured in 3 games, which are all (or have elements of) racing games: ''ProjectGothamRacing 3'', ''TestDrive Unlimited'' and ''AllPointsBulletin'' (the free-to-play GTA-ish game known today as APB Reloaded).
* Like they did with ''BioShock'' 2K Marin has made people looking for "Don't Lie To Me" by Stompy Jones, when it was used in VideoGame/TheBureauXCOMDeclassified trailer.
* The ever-popular "''VideoGame/{{Tetris}}'' A-Type theme" is an arrangement of Korobeiniki.
[[/folder]]

[[folder: Web Original ]]

* RickAstley's "Never Gonna Give You Up" thanks to the {{Rickroll}}ing gag. Rickrolling made Astley so popular he came out of retirement and is making new music again.
* Caramell (now the Caramella Girls), after the CaramelldansenVid.
* Loituma’s version of the Finnish folk song “Ievan polkka” surged in popularity after a snippet was featured in [[http://en.wikipedia.org/wiki/Loituma_Girl Leekspin]].
* Pretty much any song featured on "The Weather" from ''Podcast/WelcomeToNightvale''
* WorldOfWarCraft {{Machinima}} "Dude Where's My Mount?" renewed interest of "Butthole Surfers" - "Dracula from Houston" when they used it as their intro.

[[/folder]]

[[folder: Western Animation ]]

* Music/{{Styx}}'s "Come Sail Away" experienced a surge of new popularity after Eric Cartman sang it on ''WesternAnimation/SouthPark''.
* ''WesternAnimation/FamilyGuy'':
** Have [[http://www.youtube.com/watch?v=2WNrx2jq184 heard the word? The bird is the word!]] "Rock Lobster" by Music/TheB52s and "Shipoopi" from the broadway musical ''Theatre/TheMusicMan'' also got a revival from this show.
** And amusingly enough, Music/RickAstley's "Never Gonna Give You Up" also appeared in the show. A week after the episode aired, some random anon decided to play [[RickRoll a little prank]] on /v/...
* "First of the Year (Equinox)" by Music/{{Skrillex}} got a boost in popularity when it showed up on the premiere of the BeavisAndButthead revival.
** The original show popularized songs such as Music/WhiteZombie's "Thunderkiss '65", and contributed to the downfall of Music/{{Winger}} when a ButtMonkey character constantly appeared wearing a Winger t-shirt.
* Several music are made known thanks to ''WesternAnimation/RegularShow'', such as "Hangin Tough" by ''New Kids on the Block'', and ''I Get Around'' by the Beach Boys.

[[/folder]]

[[folder:Other]]
* Number 14 of TheThirtySixStratagems is "Borrow a Corpse to Resurrect the Soul", meaning to revive something from the past by giving it a new purpose, or reinterpret it to your advantage.
* "Mississippi Queen" by Mountain went through this twice. The first time was when it was featured in ''VideoGame/GuitarHero III: Legends of Rock'', and the second time was when it was featured in the ''WesternAnimation/RegularShow'' episode "Weekend at Benson's."
* Ravel's ''Bolero'' became very popular in the UK after Jane Torvill and Christopher Dean ice-danced a medal-winning duet to it at the 1984 Winter Olympics. In 1994 the couple did the same favour for ''Let's Face The Music And Dance''.
* Similarly, "Parisienne Walkways" by Gary Moore shot up the download charts in Japan to take the #1 spot after figure skater Yuzuru Hanyu used the song for his record-breaking short program in the 2014 Winter Olympics.
[[/folder]]
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