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We've all seen them. The posters featuring the unlucky Average Joe protagonist, usually in a compromising position, set against a white background. The title will be written in big, bold, red letters, almost always typeset in either [[UsefulNotes/{{Fonts}} Futura or Impact]]. Add touches of green to the poster, and it becomes a Christmas comedy film.

This is used frequently for adult comedies, although it's becoming increasingly more popular for movies aimed at children as well, which sometimes makes it difficult to determine [[WhatDoYouMeanItsForKids the movie's target age group]]. A somewhat classier version exists for romantic comedies aimed at a female audience. They share the white background and the unlucky protagonist(s), but the title font is usually Times New Roman, Helvetica or something similar. Use of this format seems to have declined since the late 2000s, and it may be on the way to becoming a DiscreditedTrope thanks to some notable offenders that use this style tainting the audience's expectations.

No relation to WhiteAndRedAndEerieAllOver. See also OrangeBlueContrast for another trend in movie poster design.

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!!Straight examples:
* ''Film/SeventeenAgain2009'' has Creator/ZacEfron walking on a white background with the title in red.
* Every ''Film/AmericanPie'' movie, possibly the TropeCodifier, features all the characters crammed together on a white background with a bold red title above them.
* Some ''Film/AntMan1'' posters feature the title character in his suit superimposed against a giant red A with a white background, highlighting that the film is more comedic than other Franchise/MarvelCinematicUniverse movies. Other versions have a more conventional FloatingHeadSyndrome layout.
* ''Film/AreWeThereYet'': One poster featured Music/IceCube looking frustrated, surrounded by his screaming kids, against a white background with red lettering above them. A family comedy example.
* ''Film/CheaperByTheDozen2003'': Another family comedy example, most posters feature Creator/SteveMartin and the many actors who play his children, superimposed against a white background with red letters. Gets across that the movie is about a large family without giving too much else away.
* ''Film/DaddyDayCare'': Another family comedy example, the title features a prone Creator/EddieMurphy lying on a white background while being crushed by both the title and a pile of mischievous children. Gets across the main premise of a man struggling to care for children.
* ''Film/DateMovie'': The poster features the film's main cast of characters posing against a white background, with the film's title in red above them. Most Creator/SeltzerAndFriedberg follow the same format.
* Some ''Film/{{Deadpool|2016}}'' print ads featured the title character making snarky poses against a white background, with red letters. The poster format serves to highlight that the film is a comedy despite having a superhero as the main character. Other posters featured a more conventional action movie design.
* ''Film/TheDinnerGame'': Another early example. In most versions of the poster, the giant red title letters takes up most of the screen, while full-body shots of the two main characters are superimposed on top.
* ''Film/DodgeballATrueUnderdogStory'': Lots of different versions, but all feature either Creator/BenStiller or Creator/VinceVaughn (supporting characters optional), the two leads, staring at the camera looking determined while holding a dodgeball against a white background, highlighting that this is a movie where dodgeball is SeriousBusiness.
* ''Film/EpicMovie'': Like the ''Date Movie'' above, features all the main characters making silly faces against a red title and white background. It's hard to derive much about the film's premise from the poster alone, but the faces and poster format guarantee that this is a comedy.
* ''Film/FatAlbert'': The poster features a side-shot of the titular character next to text saying ‘[[CharacterCatchphrase Hey! Hey! Hey!]] It’s christmas day!’ In red, with a blank white backdrop. The actual movie title, however, is colored blue and red, rather than the usual plain red.
* ''Film/FunWithDickAndJane'': The 2005 remake poster features Creator/JimCarrey, the lead, (some versions also include his co-star) running around zanily against a white background next to a red title, highlighting that this is a movie about a happy idiot.
* ''Film/GoodLuckChuck''
* ''Film/TheHeartbreakKid2007''
* ''Film/{{Hitch}}''
* ''Film/ILoveYouMan''
* ''WesternAnimation/LiloAndStitch''[='=]s original theatrical release poster, although its protagonist is anything ''but'' an Average Joe, the film itself is actually a comedy-drama instead of a straight comedy, [[ArsonMurderAndJaywalking and the logo uses an original font]].
* ''Film/LittleMan''
* ''[[Series/LizzieMcGuire The Lizzie McGuire Movie]]''
* ''The Long Weekend''
* ''Film/LoveActually''
* ''Made of Honor''
* ''Film/{{Magicians}}''
* ''Film/MalibusMostWanted''
* ''Series/{{Monk}}'' provides a TV version of this trope
* ''Film/MySuperExGirlfriend''
* ''Film/{{Norbit}}''
* ''Film/NotAnotherTeenMovie'': Though as a spoof of the very genre well-known for this trope, it's hard to know if this example is played straight or itself a parody.
* ''Film/TheProposal''
* ''Podcast/RandomAssault'' is a podcast version
* ''Film/SpyHard''
* ''Film/TheSpyNextDoor''
* ''Film/WhatHappensInVegas''
* ''Film/WorldsGreatestDad''
* ''Film/YouAgain''
* ''Film/YouMeAndDupree''

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!!Parodies/Discussion of this Phenomenon:
* ''[[ShowWithinAShow The Wedding Bride]]'' from ''Series/HowIMetYourMother''.
* Parodied by ''Website/CollegeHumor'' with ''[[https://www.youtube.com/watch?v=9MoxKXEBRC8 Big Red Text]]''.
* ''WebVideo/IHateEverything'' mentions it in his review of ''Film/NotCool''.

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