Let's say at some point in a show, a character said "What a great deal!" Or midway through a film, the PluckyComicRelief exclaimed "Wowza! I'm in awe."

Well, the producers and editors responsible for promotion have noticed that moments like these can be used in a trailer in a way that [[BreakingTheFourthWall Breaks The Fourth Wall]]. A comment about the value of the MineralMacGuffin can be repurposed to plug The Complete First Season; a cry along the lines of "TheWorldIsJustAwesome" can, in a promotional context, sound like "The Box Set Of The Trilogy Is Just Awesome".

This may combine with a SayMyNameTrailer. And like a SayMyNameTrailer, this is rarely done only once in an advertisement — expect to hear the narrator say something, followed by a character's "reaction", followed by the narrator saying something else, etc.

This is distinct from trailers with wholly ''original'' material that includes the characters explicitly telling you to buy the DVD or go to the theater. This trope is about the editors finding clips which were originally filmed as part of a show… but also seem to kinda work for ''selling'' the show.

A variant/inversion is the ReviewIronicEcho, in which the out-of-context, now-it's-self-referential quoting is done by a reviewer.


* An ad for a DVD of ''Series/TheBradyBunch'' did this.
* A ''Series/SaturdayNightLive'' parody of Disney's {{Sequelitis}} and its {{Dark Secret}}s began with, by all appearances, a genuine trailer for ''Disney/{{Bambi}} 2'' which used a line from that film: "Better hurry!"
* A commercial for ABC's Wednesday Comedy Lineup used a line from ''Series/TheMiddle'', with someone saying "Let's do this every Wednesday night!".
* ''Series/TheBigBangTheory'': ads using individual words out of context to [[http://www.youtube.com/watch?v=lgArhI-TjAA say]] "New night, new time, same ''Theory''. This fall, only CBS."
* Creator/{{NBC}}: a similar thing for their Thursday night block, "Comedy night done right. All night on NBC."
* An ad for the ITV adaptation of Creator/AgathaChristie's ''The Secret of Chimneys'' had the announcer suggest that the audience could try solving the mystery before MissMarple, followed by a clip of one of the characters snorting in disbelief.
* There used to be a Polish TV channel ''Minimax'', which showed a lot of shows aimed at children and teenagers, and regularly has trailer-like teasers for its own programs in between ad breaks. These always ended with a line from somewhere in the show repurposed like this; for instance, the one for ''WesternAnimation/{{Doug}}'' ended with a line "Very funny" grabbed out of one of the episodes.
* A 1988 trailer for ''Film/WhoFramedRogerRabbit'' had the narrator announcing that a new cartoon character was about to appear on the scene. This is then followed by a minor character (in the context of the movie) dismissively saying: "It's just Dumbo!" - which is then followed by the narrator going: "''No'', it's Roger."
* The trailer for the second half of ''Series/DoctorWho'' series 6 featured a voiceover of Madame Kovarian describing the Impossible Astronaut killing the Doctor ... followed by the Doctor turning to the camera and saying "Haven't you figured ''that'' one out yet?" This is a scene from "Let's Kill Hitler", and he's talking to Amy about how River tracks him.
* The 1967 reissue trailer for ''Disney/SnowWhiteAndTheSevenDwarfs'' had the scene where the announcer is introducing Happy and Dopey in which the announcer apparently interacts with the characters (it was really Snow White speaking to Happy).
* A few weeks into its initial run, newspaper ads for ''Disney/TheLionKing'' quoted characters as if they were reviewers praising the film, e.g.:
--> "It's to die for!" --Scar
--> "Ooh, do it again!" --Shenzi
* Creator/RogerEbert observed in Literature/EbertsGlossaryOfMovieTerms that this is apparently the only reason a character ever exclaims, "This just keeps getting better and better!"
* The TV trailers for the 1990 film ''Film/MarkedForDeath'' concluded with the narrator declaring, "Creator/StevenSeagal is...Marked for Death!" This was immediately followed by a clip from the film of Seagal rhetorically asking, "Is that right?"
* A promo for the ''[[WesternAnimation/TheSimpsons Simpsons]]'' episode "Dangers on a Train" has a character (voiced by Creator/SethMacFarlane) say "Finally, a reason to watch TV on Sundays." He was really speaking to Marge about a ''Series/DowntonAbbey'' parody they both watch.
* A trailer for a ''Disney/TheLittleMermaid'' DVD release included Scuttle saying "I wouldn't miss it!", which was originally about the wedding.
* Parodied in ''Film/AngryVideoGameNerdTheMovie'':
-->'''Nerd (in both the trailer and the movie):''' "A nerd's work is never done."
-->'''Cooper (in the actual movie, as a reaction to the previous line):''' "That's a stupid thing to say."
-->'''Nerd:''' "I only said it for the trailer!"