A variety of commercial where the product, a {{Mascot}} or the product as a {{Mascot}} is presented as a superhero, fighting against or protecting you from something.

This can be played straight, where the product really is a superhero, in the context of the ad, or silly, where the product is acting like a superhero, but probably isn't.

Expect to see the product in question flying around with a cape billowing behind it, and [[SuperheroesWearTights a classic tights and underwear]] on the outside combo. In the case of dental hygiene products, you will likely see microscopic toothpaste superheroes fighting gingivitis inside a person's mouth. [[FridgeHorror Of course, the question arises as to what happens to this miniature people]] when you spit the toothpaste out.
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!!Examples:
* UFO Kamen Yakisoban, a {{tokusatsu}} hero who starred in commercials for Nissin's "UFO" brand instant yakisoba, and fought against the evil "Kettler." He had his own BeatEmUp game for the SuperFamicom, and even starred in a DirectToVideo movie.
* Listerine mouthwash (originally played straight, or somewhat so -- a computer-animated Listerine bottle boxing in the ring, fighting a shadowy monster, or swinging through the jungle to the tune of Baltimora's "Tarzan Boy" is hard to consider "played straight" -- but now uses a guy in an obviously homemade bottle costume with a toothbrush sidekick)
** There's also the trenchcoat-wearing "Agent Blue".
* Crest toothpaste, featuring heroes protecting Toothopolis, a city encircled by a wall of monstrous teeth, from the Cavity Creeps ("We make holes in teeth")
* In an episode of ''TheApprenticeMarthaStewart'', contestants charged with producing a live billboard for laundry stain remover Tide to Go won by depicting the product with a cape and boxing gloves to "knock out stains." (Incidentally, the boxing conceit was once used in a computer-animated spot for... Listerine. It all comes back to Listerine, folks.)
** And used disastrously in the UK version of ''Series/TheApprentice'', in which one team tried to sell a cereal using the superhero Pants Man. Whose superpower was [[spoiler:putting his underwear on the right way round]]. Amazingly, the idiot responsible wasn't sacked for another two weeks.
** Wait! He was channeling [[{{Yotsuba}} Koiwai]]! He should have won on that alone!
* In one stage of the game ''OsuTatakaeOuendan'', a violinist with indigestion takes a health drink, and its effect is represented by little superheroes doing battle with the germs attacking his stomach lining. The western remake, ''EliteBeatAgents'', used a troop of sexy nurses as a more general personification of an athlete's immune system.
* "Man from Glad! Man from Glad!"
* KOOL-AID SMASH! KOOL-AID IS THE STRONGEST ONE THERE IS! ...well, yeah. The Kool-Aid Man probably qualifies as a superhero insofar as TheIncredibleHulk does -- what with his tendency to [[ThereWasADoor smash through walls]] to bring you that much-needed refreshment! '''[[http://www.misterkitty.org/extras/stupidcovers/stupidcomics81.html OH, YEAH!]]''' The people over at [[http://www.applegeeks.com AppleGeeks]] seem to [[http://www.applegeeks.com/comics/viewcomic.php?issue=187 think he would be a good serial killer too.]]
** He even had [[SoBadItsGood a comic book]]. Naturally, [[WebVideo/AtopTheFourthWall Linkara]] was appalled by the fact that it even existed.
** And if he should have to make a HeroicSacrifice, [[http://www.penny-arcade.com/comic/2000/7/21/ his death would not be in vain.]]
* Ajax had a white tornado.
** They used to have a [[http://www.youtube.com/watch?v=R4trEWzghZM white knight]] who zapped clothes clean with beams from his magic lance.
* The Jolly Green Giant used to grow vegetables in a valley in the middle of who-knows-where. Though he seldom if ever did anything, a guy that size is still a force to be reckoned with.
* Mr Clean is able to make any place bright and shiny, even if it's a crack house in Detroit or Bin Laden's Cave in Afghanistan. For extra credit, where does Mr. Clean wear his earring?
** In his ear.
* TwoWords: Scrubbing Bubbles.
* Don't forget Erin Esurance.
** This one actually got a ProductPlacement cameo spot in ''WhoWantsToBeASuperhero?''
* This trope was parodied in a Creator/CartoonNetwork original animated short, "Fungus Among Us", featuring filth-fighting superheroes such as "Captain Americlean".
* Apparently, buying a Garmin gives one the ability to transform into [[http://www.youtube.com/watch?v=KL3ccJDplzs an Ultraman-esque superhero to fight the evil Mapasaurus.]]
* Combined with DeliciousFruitPies in [[http://www.giantitp.com/comics/oots0091.html this]] ''[[Webcomic/TheOrderOfTheStick Order of the Stick]]'' strip.
* Trojan Man!
* [[RubiksCube Rubik the Amazing Cube]]. was a cartoon from the 80s about an ''anthropomorphic cube'' that could fly and stuff...but only once someone had solved it.
* This was parodied in ''Series/MontyPythonsFlyingCircus'' by a series of animated sketches in which each advert's content is the metaphor used in the previous one: for example, "American Capitalism" is sold as though it were a brand of toothpaste, with Chinese Communists causing decay to teeth ("imagine this tooth is a small Asian country").
* The mascot of Mr Muscle used to be a scrawny, weedy {{Nerd}} who was too weak to clean anything via elbow grease so needed powerful cleaning products to do the job for him. A recent ReTool turned him into a smug, chiselled ScienceHero with an American accent.
* [[RenAndStimpy POWDERED]] [[SayMyName TOOOOAST]] [[LargeHam MAAAAAAAAAAN!]]
* HEY! It's MAN-OF-POPSICLE!
* The superheroes and villains Skechers created based on their shoes... which then spawned a [[WesternAnimation/{{Zevo 3}} cartoon adaptation]], amazingly enough. The superhero is Z-Strap, whose power has to do with velcro straps on his sneakers, letting him get dressed really quickly. What a surprise that the villain's is "The Tangler."
* '''''"RAAAIIIID!"''''' the bugs shriek. And then the spray can with arms -- very muscular arms -- reaches up with one to tap the spray button, spewing poison vapors, and "Kills Bugs Dead." There was also an animated Orkin commercial that depicted the exterminator in a drawing style reminiscent of 60s superhero cartoons, wielding a deadly sprayer to kill cockroaches that often seemed bigger than he was. ''And'' a later, live-action/CGI ad portrayed a bug exterminator marching into a house in powered armor; a heads-up display and laser targeting pinpoint the roach, and then the man fires [[http://www.youtube.com/watch?v=N3nEM10awK4 jets of poison]] from an ArmCannon. "Target terminated."
* While not official (it started as an in-joke on the Japanese image board [=2chan=]), [[http://www.youtube.com/watch?v=Wz-mJed_bP0&NR=1 this one]], for Kikkoman soy sauce, simply must be seen to be believed. It cannot possibly be described adequately.
* During the period when Super Sugar Crisp was changing its name to Super Golden Crisp, the commercial mascot (Sugar Bear) gained the power to transform himself into ''[[http://www.youtube.com/watch?v=UhLbuuxr0cg Super Bear]]''. (Super Bear was less like a superhero than a really big mean scary grizzly, however, which probably didn't go over too well with the young kids that were the cereal's target demographic.)
* At one point, the TV ads for Mighty Dog brand canned dog food went with a [[http://www.youtube.com/watch?v=YnAFoigXIpM flying dog wearing a cape]]. He was supposed to be Mighty Dog (like Mighty Mouse, [[DontExplainTheJoke geddit?]]).
* Bardahl advertised its engine-cleaners in the style of ''ComicStrip/DickTracy''--you had villains such as "Gummy Rings" causing problems until the Bardahl Detective showed up and set things right.
* Pepsiman, star of a series of Japanese Pepsi commercials in the late 1990s (with effects by Creator/IndustrialLightAndMagic). Pepsiman was a masked runner answering the call of thirsty consumers anywhere, magically delivering them Pepsi-Cola with "Schwaaa!" action (as the English blurb for his action figure puts it) and usually suffering AmusingInjuries on the side.
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