Heroes are typically portrayed as coming from average beginnings and being relatively anonymous before the plot happens. That, or they're specifically shown to be poor, downtrodden or outcasts.
So what better way to distinguish TheRival right off the bat than by having them be just the opposite? Depending on genre, they can be anywhere from royalty/nobility, to having otherwise noteworthy parents, to just plain being loaded--with all the advantages that implies. Of course, this also makes said rival more of a challenge for the hero, which in turn makes the victory that much sweeter.

More common when protagonists are younger, because what your parents do reflects more on your personal story at that point. This trope also allows the rival to start off privileged and grow from looking down on to respecting the hero as he climbs up the ladder himself.

Subtrope of TheRival. See also RichBitch, TheEvilPrince or OpposingSportsTeam. Can become
RichSuitorPoorSuitor if there's romance involved.

!!Examples

[[foldercontrol]]

[[folder: Anime and Manga ]]

* ''{{Naruto}}'': Sasuke, while also an orphan, is from the Uchiha Clan, and is noteworthy for his bloodline. His father, Fugaku Uchiha was also chief of police and head of the Uchiha clan before his death. Naruto on the other hand knows nothing of his parentage and is looked down upon by everyone.
** This relationship gets a lot more complicated in Shippudden however. Sasuke has pulled a FaceHeelTurn and become a most wanted criminal with only two friends and Naruto himself still loyal to him, whereas Naruto has slowly but surely gained the appreciation of the Konoha villagers and the greater Ninja world. [[spoiler: (And it turned out his parents were actually heroes of the village and his father the Fourth Hokage. Had they not died on the day he was born, he would've be raised as a 'Prince' of the village like Tsunade or Konohamaru.)]]
* ''Anime/YuGiOh'': Kaiba is the CEO of Kaiba Corp and is self-made.
* ''Manga/{{Berserk}}'': While Griffith is not born a Noble he eventually becomes this to Guts.
* ''DragonballZ'': Vegeta Prince of all Saiyans to Goku a low class soldier, or a circus clown.
* ''Anime/{{Pokemon}}'': Gary Oak, being how his grandfather gives out starting Pokemon, gets first choice of starters and spent his journey through both Kanto and neighboring Johto practically walking on air, unlike his rival, Ash, who was late and got stuck with an unruly Pikachu, and struggled to just get enough badges to qualify for the Indigo tournament (even though [[spoiler:Ash goes farther than Gary, whose elimination happens off-screen]]). [[spoiler:Ash absolved his rivalry with Gary after defeating him at the climax of the Johto saga, which led to Gary stepping out of competitive battling altogether]].
* ''GundamWing'': Zechs is later revealed to be the missing heir of the Peacecraft name.
* Kentaro Sakata from ''LoveHina'' starts as this in contrast with the poor Keitaro, [[ButtMonkey however he rapidily lost all of his money on her pursuit of Naru and ended becoming just a background character.]]
* Vali Lucifer in ''HighSchoolDXD'' is this for Issei. The former is a descendant of the original [[ArsGoetia Lucifer]] so that gives him a high amount of magical reserves, is capable of using Juggernaut Drive without any defects whatsoever for a few minutes, and is capable of learning spells just by reading them. The latter however comes from an ordinary background with normal parents, and just used Boosted Gear for only six months. [[ArsonMurderAndJaywalking They also have different tastes in their fetish]] where the former loves the female buttocks, while the latter loves female breasts.
* ''AshitaNoJoe'' : Toru Rikiishi is this to protagonist [[JapaneseDelinquents Joe Yabuki]]. The former is more collected and cultured and a better-functioning member of society, with much more experience in professional boxing. Joe is an orphan who has spent his entire life in the streets, is an absolute [[JerkAss jerk]] and his bratty and impulsive behavior induces fear and irritation whereas Rikiishi's induces admiration and respect. Besides, Joe trains in a hovel under a bridge while Rikiishi has a gym built just for him by a rich family. They met when in juvenile prison but while Joe got there due to his misbehavior, Rikiishi was injustly imprisoned (if not downright framed).
* ''{{Manga/Saki}}'': Kiyosumi are a bunch of nobodies, while Kazekoshi has long and illustrious history in competitive Mahjong; on the other hand Ryuumonbuchi is loaded with fat stacks of cash and "buy" talents from all over the country (literally, in case of Hajime). Guess who made it to National Championship?
** It gets more ''extreme'' in the spin-off ''{{Manga/SakiAchiga-hen}}'': Achiga is a bunch of nobodies and [[MemeticMutation their captain is a monkey]]. They are expected to go against Shiratodai, who are monsters among monsters and whose leader is the arch-nemesis of the main series' protagonists.
* ''Anime/GirlsUndPanzer'' (which [[CounterpartComparison can be dubbed]] as ''Saki'' on tanks) has a school that is without Tankery up until the last year, and is expected to go against: St. Gloriana, who is proud of their history in Tankery; Saunders, who deploys lots and lots of tanks; and Black Peak, who has the legendary Nishizumi Maho and her elite panzerkorps.
* Played with in CaptainTsubasa. Tsubasa's fist rival Genzo Wakabayashi is a PrincelyYoungMan who plays for a private school's team which is full of talented rich kids, so he plays it straight until DefeatMeansFriendship. Tsubasa's second rival, however, is Kojiro Hyuuga, who is ''very'' underprivileged since he comes from a very poor family and thus inverts the trope. (He tries to shame Tsubasa for being from a middle-to-high class family, [[InsultBackfire but fails.]]) Later it's zigzagged with Jun Misugi, another super talented PrincelyYoungMan... who's actually an IllBoy and thus Tsubasa has a huge advantage ''over'' him.
** Genzo ends up having his own PrivilegedRival in Karl-Heinz Schneider, while his and Tsubasa's friend Misaki has one in El-Si Pierre. In both cases the boys have left Japan to prove themselves in Germany and France, respectively, and in Schneider's he also was the first rival [[WorthyOpponent who also offered Genzo respect]] after he was bullied for being a foreigner.

[[/folder]]

[[folder: Film ]]

* Creator/JohnHughes' ''Film/PrettyInPink'' and ''Film/SomeKindOfWonderful'' were both movies where there was one rich kid and one poor kid vying for the heroine's affections.
* ''Film/{{Gattaca}}'': Since the film takes place in a world where people where having good genes means success, Anton is this to Vincent despite them being raised by the same family.

[[/folder]]

[[folder: Literature ]]

* ''{{Deryni}} Rising'' has Kelson (young, inexperienced, labouring under a religious and social system that persecutes Deryni) facing Charissa, who's about a decade older, highly trained in arcana, wealthy and related to the royal family of the neighbouring kingdom that has no such history of persecution.
* ''Literature/HarryPotter'': Harry's rival Draco Malfoy is from another powerful magic family. His father is shown to have the ear of the Minster for Magic Cornelius Fudge.
* ''[[Literature/EarthseaTrilogy A Wizard of Earthsea]]''. When Ged arrives at Roke Island, he gains a rival named Jasper, who's the son of the Lord of the Domain of Eolg on the Isle of Havnor. Ged is just the son of a smith, and is rubbed the wrong way by Jasper's extremely polite but condescending manners.

[[/folder]]

[[folder: Live-Action Television ]]

* ''VeronicaMars'': Most of the villains are villainous because they have the money to bribe, cheat, and scam their way through the court system which effectively kneecaps the only thing Veronica can do (sleuth, get evidence, get them in court).
* ''ParksAndRecreation'' gives us Leslie's opponent to the City Council seat, uber-privileged and oblivious Bobby Newport, heir to the Sweetums empire.
** On a wider scale, there's the town rivalry between Pawnee and its more upscale neighbor Eagleton.
* In ''RoundTheTwist'', the Twist kids' nemesis is the rich kid James Gribble, whose dad eventually ends up mayor of their town.

[[/folder]]

[[folder: Video Games ]]

* Ryu and Ken of ''Franchise/StreetFighter'' fame. Ryu is an orphan adopted by Gouken, Ken is the son of a rich hotel tycoon. In order to make sure Ken didn't become a SpoiledBrat and learned discipline, Mr. Masters sent a young Ken (approx. twelve years old) to Japan to study under the watchful eye of his best friend. [[HeterosexualLifePartners Ryu and Ken grew up together, and remain best friends and friendly rivals to this day.]]
** These two even have their own {{Distaff Counterpart}}s in the form of [[VideoGame/StreetFighterAlpha Sakura Kasugano and Karin Kanzuki]], who even ''resemble'' female versions of Ryu and Ken (the only difference being that Karin uses her own self-taught style of martial arts, Kanzuki-ryuu kakutojutsu). Sakura (happy-go-lucky gal who imitates Ryu's style in the hopes that she can meet him one day and train under him) defeats Karin ([[{{Ojou}} heiress of the ultra-wealthy Kanzuki Corporation]] and a RichBitch in general), so Karin declares Sakura her rival and hounds her for a rematch. Eventually, Karin [[CharacterDevelopment mellows out]] after realizing her win against Sakura in ''[=A3=]'' was a fluke, deciding that (as Ken told her previously) [[SpiritedCompetitor winning and losing isn't as important as the match itself]]. There are implications in later games (such as ''VideoGame/NamcoXCapcom'') that [[DefeatMeansFriendship the two became friends]] and enjoy a friendly rivalry not unlike like Ryu and Ken.
* ''VideoGame/{{Tekken}}'' has Asuka Kazama and Emilie "Lili" de Rochefort, who can be seen as {{Alternate Company Equivalent}}s of the aforementioned Sakura and Karin. Asuka is a scrappy street fighter and ordinary schoolgirl; Lili is the daughter of a wealthy oil magnate from Monaco. Lili loses to Asuka in ''5: Dark Resurrection'' and, driven by revenge, spends the next tournament trying to challenge Asuka to a rematch. In her ending, Lili's butler Sebastian comments that fighting is how Lili makes friends, so make of that what you will.
* The ''Franchise/{{Pokemon}}'' series had this in every generation until [[VideoGame/PokemonBlackAndWhite Gen V]].
** [[VideoGame/PokemonRedAndBlue Blue/Green/Gary]] is grandson of Professor Oak, leading researcher worldwide.
** [[VideoGame/PokemonGoldAndSilver Silver]] is son of Giovanni, boss of Team Rocket.
** [[VideoGame/PokemonRubyAndSapphire May/Brendan]] is the daughter/son of Professor Birch, leading local researcher. Inverted later when the player is the son/daughter of Norman the Gym Leader and the humble Wally becomes the real rival.
** [[VideoGame/PokemonDiamondAndPearl Pearl/Barry]] is the son of Palmer a Frontier Brain.

[[/folder]]

[[folder: Western Animation ]]

* FairlyOddParents : Timmy's only rival that also has a Fairy God Parent is named Remy Buxaplenty for obvious reasons.
* WesternAnimation/AvatarTheLastAirbender: Zuko, prince of the Fire Nation is this to Aang, an otherwise anonymous monk before it's revealed that he's the Avatar.
** Amusingly, Zuko also has Azula as his PrivilegedRival. Azula has the love from their father that Zuko never did. In Season 2 we have the contrast of now penniless Zuko, hunted as an enemy of the Earth Kingdom and traitor to the Fire Nation vs Azula, who has all the wealth, resources, and influence of the Fire Nation behind her. Both are actively chasing Aang, but decidedly not working together.
* PowerPuffGirls: Princess Morbucks fashions herself as the [[ColorCodedCharacters yellow PowerPuff Girl]] and is closest recurring villain the girls can classify as a [[TheRival rival]]. Also rich.
* Penelope to AtomicBetty in civilian mode.
* The Smythe-Higgins family from HeyArnold, Arnold's family's intergenerational rivals, are shown to be of the upper-class.
* SpongebobSquarepants: Squidwards's rival is Squilliam who 'got rich doing everything Squidward wanted to do' while Squidward is just a cashier at a fastfood joint.
* WesternAnimation/MyLittlePonyFriendshipIsMagic: Diamond Tiara and Silver Spoon are clearly this to the Cutie Mark Crusaders. Besides the Crusaders' lack of cutie marks, the two [[SpoiledBrat spoiled brats]] also seem to look down on them for supposedly being lower class; Apple Bloom comes from farmers, Sweetie Belle's parents look less successful than Tiara's dad and we don't even know if Scootaloo has a family.

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