[[quoteright:300:[[Film/TotalRecall2012 https://static.tvtropes.org/pmwiki/pub/images/godofwar_5561.jpg]]]]
[[caption-width-right:300:What does ''VideoGame/GodOfWar'' have to do with ''Film/{{Total Recall|2012}}''?[[note]]It's just cross-promotion because Creator/{{Sony}} owns both.[[/note]]]]

->'''Lark:''' Alright! Pre-ordered my copy of ''VideoGame/FinalFantasyType0''!\\
'''Summer:''' First of all, don't pre-order. Second, since when did you want that game?\\
'''Lark:''' I don't. But it comes with a demo of ''VideoGame/FinalFantasyXV''.\\
'''Summer:''' Are you serious? You're going to pay sixty dollars for a three-hour demo?\\
'''Lark:''' Well, I already paid thirty dollars for a one-hour demo when I purchased ''[[VideoGame/MetalGearSolidVGroundZeroes Ground Zeroes]]''.\\
'''Summer:''' That's true.
-->-- ''[[http://neodusk.deviantart.com/art/Fandumb-35-Comparative-Bargain-516173713 Fandumb #35]]''

Basically this is when a work sells itself on including a preview for a much more anticipated work. This is often done with second string titles that would fizzle out on their own. This has become less prevalent (or at least less successful) with the rise of easier video sharing and video game demos on the Internet, but still there are some fandoms dedicated enough to shell out cash for a ticket to ''Movie You Might Have Ignored Completely'' if it means they get a chance to see just an ad for ''Everything You Ever Liked: The Movie''.

This is also done on TV shows. You get a trailer (more often called a "sneak peek") packed somewhere in the commercials (although usually at the end) for an anticipated blockbuster.

Sometimes this works. A person willing to sit through the actual feature may indeed find something they like about it and become a fan. Other times, they just get the preview they wanted and ignore/throw away the rest.

The {{inver|tedTrope}}se is standard procedure, where an anticipated work includes a preview for a less-hyped title, in the hope that attention will rub off on it.

----
!!Examples:

[[foldercontrol]]

[[folder:Films -- Animation]]
* The teaser trailer for ''WesternAnimation/TheLionKing1994'', which consisted of the entire "Circle of Life" opening, was shown in theaters with ''[[Film/TheThreeMusketeers1993 The Three Musketeers]]'' and ''Film/SisterAct 2: Back in the Habit''. Because of the positive response, Disney released extended teasers for ''WesternAnimation/{{Pocahontas}}'' (with a re-release of ''The Lion King)'' and ''WesternAnimation/{{Dinosaur}}'' (with ''WesternAnimation/ToyStory2''). The latter movie's extended teaser, which was a sneak peek of a scene from the movie, was also on the VHS release of ''WesternAnimation/{{Tarzan}}''.
* The teaser trailer for ''WesternAnimation/IceAgeTheMeltdown'' was shown during screenings of ''WesternAnimation/{{Robots}}''.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic''
** On the day of May 28, 2011, many bronies went to their TV sets and watched The Hub's airing of ''[[Film/{{Garfield}} Garfield: The Movie]]'' just to see the "Equestria Girls" commercial, which was airing for the first time.
** An August 2015 showing of ''[[WesternAnimation/MyLittlePonyEquestriaGirlsRainbowRocks Equestria Girls: Rainbow Rocks]]'' on Creator/DiscoveryFamily was followed by a "Friendship Games Special", which screened all of the Website/YouTube shorts promoting the upcoming ''[[WesternAnimation/MyLittlePonyEquestriaGirlsFriendshipGames Friendship Games]]'', capped with a sneak peek.
* Creator/TwentiethCenturyFox put a behind-the-scenes preview for ''Film/MightyMorphinPowerRangersTheMovie'' on the VHS release of ''WesternAnimation/ThePagemaster''.
* ''WesternAnimation/{{Sing}}'': As another network cross-promotional example, some ads for the season 11 finale of ''Series/TheVoice'' (which airs on NBC, part of the NBC Universal conglomerate that also owns ''Sing'' studio Illumination Entertainment) boasted that a sneak preview of ''Sing'' would air during said finale. The preview mostly consisted of clips that had appeared in previous trailers, but with some alterations that were closer to the movie. For example, they had the rabbits singing "Anaconda", but the clip of Rosita falling down was replaced with one of Buster telling the rabbits to stop singing.
* One airing of ''WesternAnimation/ToyStoryOfTerror'' showed the first two and a half minutes of ''WesternAnimation/PenguinsOfMadagascar'' during the second ad break.
* Creator/{{Freeform}} (then still using the ABC Family name) once premiered a new trailer for ''WesternAnimation/InsideOut'' during a new episode of ''Series/TheFosters''. (The trailer in question was notable for being the first one to show Bing Bong.)
* A trailer for ''WesternAnimation/{{Shrek 2}}'' premiered during an NBC airing of the original ''WesternAnimation/Shrek1''.
* A trailer of ''WesternAnimation/SharkTale'' was attached to screenings of ''WesternAnimation/Shrek2''.
* Repeating history, one of the trailers for ''WesternAnimation/DespicableMe2'' was first shown on an ABC airing of [[WesternAnimation/DespicableMe1 the first film]].
* Many fans of ''WesternAnimation/TeenTitansGo'' saw ''Film/Paddington2'' in order to view the trailer for ''WesternAnimation/TeenTitansGoToTheMovies''.
* Trailers for ''WesternAnimation/TheSimpsonsMovie'' premiered during debut episodes of [[WesternAnimation/TheSimpsons the TV show]]. [[note]](Namely, "Million Dollar Abie", "G.I. (Annoyed Grunt)" and "Springfield Up")[[/note]] The first teaser was also shown theatrically with ''WesternAnimation/IceAgeTheMeltdown''.
** The mobile phone game based on the show, ''VideoGame/TheSimpsonsTappedOut'', spoofed this trope during their 2014 Christmas update. One part of the update has Martin tell Lisa that 60% of viewers only watch the show for the couch gag (the couch gag that they were discussing was a spoof of ''WesternAnimation/Frozen2013'').
* ''WesternAnimation/RalphBreaksTheInternet''
** ''Film/AWrinkleInTime2018'' was where many people saw the movie's first trailer - or at least those who didn't already catch it on the actual Internet beforehand. (This is the same teaser that spawned [[MemeticMutation the "bunny gets the pancakes" meme]], which got so much steam that [[AscendedMeme it was incorporated into the mid-credits scene]] once the actual movie released.)
** The actual movie spoofs this in [[TheStinger its stinger]]. [[spoiler:A sneak peek of the ''[[WesternAnimation/FrozenII Frozen 2]]'' is promised, but instead turns out to be Ralph doing a JustForFun/{{Rickroll}}]].
* To get fans of the franchises in question to see ''WesternAnimation/FrozenII'', the trailers for ''Film/{{Sonic the Hedgehog|2020}}'', ''WesternAnimation/{{Scoob}}'', ''WesternAnimation/TheSpongeBobMovieSpongeOnTheRun'' and ''WesternAnimation/TrollsWorldTour'' all premiered on prints of the film before anywhere else.
** For some odd reason, the ''[[WesternAnimation/TheSpongeBobMovieSpongeOnTheRun Sponge on the Run]]'' trailer was also attached to many prints of Creator/GretaGerwig's ''Film/{{Little Women|2019}}'', of all films, to the point where it became a meme to note how odd the trailer's placement was.[[note]]It could be argued that as ''Little Women'' catered to families, it's reasonable.[[/note]]
** The ''Sonic'' trailer was also mysteriously attached to another straight-faced PG-rated Sony drama, ''Film/ABeautifulDayInTheNeighborhood''.[[note]]The abovementioned reason could be used here as well.[[/note]]
* An inverse of the ''Sponge on the Run''/''Little Women'' and ''Sonic''/''Beautiful Day'' examples later happened when the trailer for ''WesternAnimation/{{Lightyear}}'' showed up on prints of ''Film/TheKingsMan'' and ''Film/NightmareAlley2021'' - both of which are owned by Disney through their ownership of Creator/TwentiethCenturyStudios and Creator/SearchlightPictures respectively.
* The original DVD release for ''WesternAnimation/HeyArnoldTheMovie'' contains a preview for the direct-to-video sequel ''WesternAnimation/CharlottesWeb 2: Wilbur's Great Adventure'' and the "Meet the Animals" interactive game from said sequel's own DVD (which, aside from ''Hey Arnold!'' 's theatrical trailer, is the ''only'' bonus feature included on the ''Hey Arnold!'' DVD release).
* The first teaser for ''WesternAnimation/TheSpongeBobSquarePantsMovie'' was shown with showings of ''WesternAnimation/BrotherBear''. A second was shown with ''WesternAnimation/Shrek2''.
** The first trailer for its sequel, ''WesternAnimation/TheSpongeBobMovieSpongeOutOfWater'', was shown with ''Film/TeenageMutantNinjaTurtles2014'', and the second one was shown with ''WesternAnimation/BigHero6''.
* The first trailer for ''WesternAnimation/DespicableMe1'' was shown before many prints of the 2009 adaptation of ''Literature/WhereTheWildThingsAre''.
* Before they were released online, the teaser trailers for ''WesternAnimation/{{Abominable}}'', ''WesternAnimation/{{Rumble}}'' and ''Film/SpaceJamANewLegacy'' played with ''[[Film/Dumbo2019 Dumbo]]'', ''[[Film/SonicTheHedgehog2020 Sonic the Hedgehog]]'' and a few prints of ''Film/GodzillaVsKong'', respectively. This also happened with the American trailer for ''WesternAnimation/PlaymobilTheMovie'' on a few prints of ''WesternAnimation/TheLionKing2019''.
* The 2021 Kids' Choice Awards contained an exclusive sneak preview of ''WesternAnimation/PAWPatrol: The Movie''.
** In Japan, an exclusive commercial was shown at the end of the premiere of the episode "Pups Bearly Save Danny; Pups Save The Mayor's Tulips".
** In the United Kingdom, the trailer for the movie was shown before ''[[Literature/MayaTheBee Maya The Bee: The Golden Orb]]'' before surfacing online.
** The trailer for the film was attached to many prints of ''WesternAnimation/SpiritUntamed''. Coincidentally, Creator/MarsaiMartin was in both movies.
* The trailer for ''WesternAnimation/PawsOfFuryTheLegendOfHank'' premiered at the 2022 Kids' Choice Awards. In addition, the trailer played before select prints of ''Film/SonicTheHedgehog22022''.
* A sneak peek at the upcoming Disney film ''WesternAnimation/Wish2023'' was shown during the television premiere of ''WesternAnimation/{{Encanto}}'' on ABC.
* The first look at ''WesternAnimation/PocahontasIIJourneyToANewWorld'' was shown during the Wonderful World Of Disney premiere of the original ''WesternAnimation/{{Pocahontas}}''.
* A sneak preview of ''WesternAnimation/TheLandBeforeTimeIVJourneyThroughTheMists'' (the entire "It Takes All Sorts" sequence) was played before the VHS release of ''WesternAnimation/TheLandBeforeTimeIIITheTimeOfTheGreatGiving''.
* Two examples from ''WesternAnimation/DisneySingAlongSongs'' videos, "We Are One" from ''WesternAnimation/TheLionKingIISimbasPride'' was on "Honor To Us All" 3 months before the movie was released on video, and "Diggah Tunnah" from ''WesternAnimation/TheLionKingOneAndAHalf'' was on "On My Way" 4 months before the movie's release.
* This seems to be the reason why ''[[WesternAnimation/VeggieTales [=VeggieTales=]: Jonah Sing-Along Songs And More!]]'' was created. The video contained clips of songs from ''WesternAnimation/JonahAVeggieTalesMovie'' and ended with a 12-minute behind the scenes look at the film.
* The teaser trailer for WesternAnimation/{{Coraline}} debuted in front of screenings of WesternAnimation/{{Beowulf|2007}}. Both movies had the involvement of Creator/NeilGaiman (Gaiman was one of the screenwriters of Beowulf and wrote the book Coraline was based off of).
* Some ''[[WesternAnimation/Animaniacs1993 Animaniacs]]'' fans saw ''[[WesternAnimation/Thumbelina1994 Thumbelina]]'' because an exclusive short (which would later air as part of the series), "I'm Mad", played before the film.
[[/folder]]

[[folder:Films -- Live-Action]]
* The teaser to Creator/TimBurton's ''Film/Batman1989'' appeared before prints of ''Film/TequilaSunrise'', and was comprised of nothing but early footage and alternate takes that were [[MissingTrailerScene never used in the film itself]]. It was so exciting that, according to most anecdotal accounts, people bought tickets just to watch the trailer, then left afterwards.
* ''Franchise/StarWars'': In the months leading up to releases in the prequel trilogy, many ''Star Wars'' fans reportedly bought tickets just to see the trailers being shown before certain movies and then left the theater ''en masse'' after they saw it.
** The teaser for ''Film/ThePhantomMenace'' was shown with ''Film/MeetJoeBlack'', ''Film/TheWaterboy'', ''Film/TheSiege'' and ''WesternAnimation/ABugsLife'' (in the case of the former, the trailer was shown again after the credits). Later, the second trailer was shown before ''Film/WingCommander'', and the final trailer was shown before ''Film/TheModSquad''.
** According to Website/{{IMDB}}, the first trailer for ''Film/AttackOfTheClones'' was shown before ''WesternAnimation/MonstersInc1'' Another trailer was shown in front of ''WesternAnimation/IceAge1''.
** Finally, the teaser for ''Film/RevengeOfTheSith'' was shown before ''WesternAnimation/TheIncredibles1'', while another trailer played in front of ''WesternAnimation/{{Robots}}'' (which, coincidentally, also starred Creator/EwanMcGregor).
* ''Anime/{{Pokemon 3}}'' had many theaters deny refunds in case people just came to watch the ''Film/HarryPotterAndThePhilosophersStone'' trailer, while ''Film/ScoobyDoo2002'' attracted fans because of a preview for ''[[Film/HarryPotterAndTheChamberOfSecrets Chamber of Secrets]]''.
* ''Film/TheLordOfTheRingsTheFellowshipOfTheRing'' was a variation of this. It was already a hit when a trailer for ''[[Film/TheLordOfTheRingsTheTwoTowers The Two Towers]]'' was put into the film. So many people saw it again for the trailer, even though we were anticipating the previewed film ''because of the piggybacking film''.
** Same thing happened with ''Film/BackToTheFuturePartII'', as it had the trailer for ''[[Film/BackToTheFuturePartIII Part III]]'' before the credits.
* The trailer for the first ''Franchise/PiratesOfTheCaribbean'' was first attached to ''Film/TheLordOfTheRingsTheTwoTowers'' (which also starred Creator/OrlandoBloom). The second film's first trailer was attached to ''Film/TheChroniclesOfNarnia''.
* ''Film/TheDayTheEarthStoodStill2008'' was advertised as being the only place to see the trailer for ''Film/XMenOriginsWolverine''. Similarly, there were huge billboards in the UK advertising a three-part trailer during ''Series/TwentyFour: Redemption''.
* Fans of Creator/KevinSmith were known to have purchased tickets to ''Film/ScaryMovie2'' in order to see the exclusive ''Film/JayAndSilentBobStrikeBack'' trailer.
* Screenings of ''Film/LooneyTunesBackInAction'' came with the ''Film/ScoobyDooMonstersUnleashed'' trailer.
* The adaptation of Creator/StephenKing's ''Literature/{{Dreamcatcher}}'' had a two-birds-with-one-stone piggybacking in that it was front-loaded with ''Final Flight of the Osiris'', a short film from ''Anime/TheAnimatrix'' (released 4 months after ''Dreamcatcher'') that led directly into (and served as a teaser for) ''Film/TheMatrixReloaded''.
* ''Film/{{Bandslam}},'' starring Creator/VanessaHudgens, was the launchpad for the first trailer of ''[[Literature/TheTwilightSaga The Twilight Saga: New Moon]]''.
* ''[[Literature/TheTwilightSaga The Twilight Saga: Eclipse]]'': In North America, Summit used ''Film/RememberMe'' to launch the ''Eclipse'' trailer (both star Creator/RobertPattinson), while in Sweden, ''Film/KickAss'' was actually advertised in papers with "Don't miss the ''Eclipse'' trailer!".
* Creator/JJAbrams has been known to do this for announcing new projects. The first trailer for ''Film/{{Cloverfield}}'' was shown before ''Film/{{Transformers|2007}}'' before production even started. Same thing with ''Film/Super8'' being shown before ''Film/IronMan2'' and within ''VideoGame/Portal2''.
** When Cloverfield was released, it had the first trailer for ''Film/StarTrek2009''.
* The Jet Li film ''Film/Hero2002'' was delayed for two years in North America so Harvey Weinstein could release the trailer before prints of ''Film/KillBill''.
* Some films are even reissued solely because of this trope. Examples include: ''Film/TheEmpireStrikesBack'' before ''Film/ANewHope'', ''Film/ReturnOfTheJedi'' before ''A New Hope'' and ''The Empire Strikes Back'', ''Film/PulpFiction'' before ''Film/ReservoirDogs'' and ''Pocahontas'' before ''WesternAnimation/TheLionKing1994''.
* Anything starring Creator/AdamSandler went through a spell of this around 2010-11. ''Film/JustGoWithIt'' had ''Film/{{Zookeeper|2011}}'' (with Sandler voicing a monkey) attached to it and that movie had ''Jack and Jill'' attached. Both times, the trailer didn't really fit with the movie.
* The trailer for ''Film/{{Machete}}'' was attached to prints of ''Film/{{Predators}}'' due to Creator/RobertRodriguez and Creator/DannyTrejo working on both films. Audiences were probably in for a shock when after seeing Trejo mow down Border Patrol and Hungarian bodyguards in the trailer, [[spoiler:he became the first person killed in the movie]].
* The trailer for ''Film/DieAnotherDay'' was attached to prints of ''Film/AustinPowersInGoldmember'' as the result of a settlement between Creator/MetroGoldwynMayer and Creator/NewLineCinema over using the name "Goldmember" (which MGM felt sounded too similar to ''Film/{{Goldfinger}}'').
* {{The Stinger}}s for [[Franchise/MarvelCinematicUniverse Marvel movies]] are a variation of this; many people see movies they wouldn't otherwise be interested in for the scenes within the credits, which often build up towards the events of upcoming entries. Dropping any subtlety, the post-credits scene for ''Film/CaptainAmericaTheFirstAvenger'' was a complete mini-trailer for ''Film/TheAvengers2012''.
** Taken even further with the second trailer for ''Film/SpiderManFarFromHome'', which was released partway into the theatrical run of ''Film/AvengersEndgame'' and shown after the credits. Justified in that this specific trailer includes major spoilers for ''Endgame'', so adding it to the pre-film trailers wasn't an option. The trailer even starts with Tom Holland telling the viewer to watch ''Endgame'' first for those who found the trailer elsewhere!
** Similarly to the ''Captain America''/''Avengers'' example, the first trailer for ''Film/DoctorStrangeInTheMultiverseOfMadness'' first premiered as the post-credits scene for ''Film/SpiderManNoWayHome''.
* An odd example with ''Film/SherlockHolmesAGameOfShadows'' (by Creator/WarnerBros) and ''Film/MissionImpossibleGhostProtocol'' (by Creator/{{Paramount}}). While the first full theatrical trailer for ''Film/TheDarkKnightRises'' (also by WB) was attached to ''Sherlock Holmes'', ''Ghost Protocol'' got the opportunity to show the six-minute prologue of ''TDKR'', causing many a headache for execs at WB.
** And only select prints of ''Sherlock Holmes'' got the trailer. Most prints had either ''Film/RockOfAges'' and ''Film/JackTheGiantSlayer'' attached (and the latter film underwent TrailerDelay afterward, not opening until 2013), or the first teaser trailer of ''TDKR''.
* ''Film/{{Gravity}}'' is an inversion (the "highly-anticipated work promotes a lesser-known one" version) that is actually woven into the narrative. The radio conversation that Stone holds while aboard the ''Soyuz'' is actually connected to co-writer Jonás Cuarón's ''[[http://www.jigsawlounge.co.uk/film/reviews/aningaaq/ Aningaaq]]'', a short film about [[CharacterTitle a Greenlandic Inuit fisherman]] out with his huskies, his wife, and his newborn, unable to understand, let alone [[spoiler:comfort, the dying astronaut in space]]. However, this short was written deliberately to work as a companion piece to ''Gravity'': not only does it show the other end of the poignant conversation, the seven-minute short encapsulates the same broad themes of life and death of its larger sibling -- just as Stone [[spoiler:goes over the brink of despair]], Aningaaq himself isn't playing with his dogs [[spoiler:as she believes in her film; he's actually devastated over the prospect of sacrificing his beloved, elderly husky]].
* ''Film/TheHobbitTheDesolationOfSmaug'' included the first teasers for ''Film/{{Interstellar}}'' and ''Film/{{Godzilla|2014}}''. The latter teaser helped convince some fans displeased with ''Film/TheHobbitAnUnexpectedJourney'' to give ''Smaug'' a chance, if only to see the skydiving sequence from ''Godzilla'' on the big screen. An odd case in that, despite the piggybacking, ''Smaug'' outgrossed both ''Godzilla'' and ''Interstellar''.
* Screenings for ''Film/Godzilla2014'' also included the second trailer for Creator/ChristopherNolan's ''Film/{{Interstellar}}''.
* The following Blu-Rays of Sony films were packaged with demos of the following Sony games:
** ''Film/District9'' and ''VideoGame/GodOfWarIII''.
** ''Film/{{Zookeeper|2011}}'' and ''VideoGame/RatchetAndClankAll4One''
** ''Film/BattleLosAngeles'' and ''[[VideoGame/{{Resistance}} Resistance 3]]''
** ''Film/TotalRecall2012'' and ''God of War: Ascension''
** ''[[Anime/FinalFantasyVIIAdventChildren Final Fantasy VII: Advent Children COMPLETE]]'' and ''VideoGame/FinalFantasyXIII''
* The 2004 ''Franchise/StarWars Trilogy'' DVD set contained a demo of the Xbox version of ''VideoGame/StarWarsBattlefront'', and the sequel had the same treatment in the ''Film/RevengeOfTheSith'' DVD one year later.
** The 2006 individual DVD releases of the original trilogy containing the pre-Special Edition versions of each film also included a demo of ''[[VideoGame/LegoStarWars LEGO Star Wars II: The Original Trilogy]]'', which came out on the exact same day as the [=DVDs=].
* The ''Franchise/IndianaJones'' rereleases prior to the fourth movie in 2008 had a demo for ''VideoGame/LegoIndianaJones''.
* The 2-DVD set of the ''Film/SpiderMan1'' movie contained a demo for the PC movie game on its second disk.
* ''Film/TheWizard'', [[ProductPlacement the Nintendo commercial disguised as a movie]], is one of the more famous examples of this. On top of promoting many other NES games, it also had the first ever gameplay preview of ''VideoGame/SuperMarioBros3'', and even includes some helpful tips for good measure.
* Commercials for ''Film/{{Elektra}}'' aired with promises of the first trailer for ''Film/FantasticFour2005''.
** The teaser trailer for ''Film/FantasticFourRiseOfTheSilverSurfer'' debuted in front of screenings of ''Film/NightAtTheMuseum''.
** Ironically, about ten years later, the [[Film/FantasticFour2015 reboot for the latter film]] pulled the same thing by [[https://www.youtube.com/watch?v=_rVY8eo3Res advertising that the movie would feature a trailer for]] ''Film/{{Deadpool|2016}}''.
* ''Music/LadyGaga and Franchise/TheMuppets Holiday Spectacular'' promised a sneak peek of ''Film/MuppetsMostWanted'' would air during the broadcast. Like the ''Sing''/''The Voice'' example listed earlier on, said preview was literally just the ''entire'' theatrical trailer that had debuted in theaters and on the Internet earlier that month, but with a clip added of Creator/RickyGervais' character insisting that "Kermit's" deeper-than-normal voice is just him having a cold (when he's actually a criminal mastermind trying to pass himself off as Kermit while the real Kermit is in a gulag).
* The initial red-band trailer for ''Film/TheHappytimeMurders'' was [[https://www.trailer-track.com/amp/2018/05/18/official-red-band-first-trailer-for-the-happytime-murders-playing-with-select-deadpool-2-screenings-in-the-u-s/ attached]] to select prints of ''Film/Deadpool2'' in the United States.
* Many people went to see IMAX 3D screenings of ''Film/TheHouseWithAClockInItsWalls'' just to see the 3D ''Music/{{Thriller}}'' music video.
* ''Film/ProfessorMarstonAndTheWonderWomen'', a biopic depicting Dr. William Moulton Marston and his creation of Franchise/WonderWoman, had its teaser trailer attached to the character's [[Film/WonderWoman2017 big-screen solo debut]].
* ''Film/{{Tenet}}'' had two theater-exclusive previews: a teaser trailer initially attached to ''Film/HobbsAndShaw'', and a 6 1/2 minute prologue attached to select IMAX screenings of ''[[Film/TheRiseOfSkywalker Star Wars: The Rise of Skywalker]]''. The film was also advertised in ''VideoGame/{{Fortnite}}''.
* The first trailer for Creator/DenisVilleneuve's ''Film/{{Dune 2021}}'' was attached to American screenings of the above-mentioned ''Film/{{Tenet}}''.
* ''[[Film/BirdsOfPrey2020 Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)]]'' had an exclusive teaser trailer attached to ''Film/ItChapterTwo''.
* In a similar case to the already-mentioned Sony [[Film/LittleWomen2019 PG-rated]] [[Film/ABeautifulDayInTheNeighborhood dramas]] having trailers for Paramount [[WesternAnimation/TheSpongeBobMovieSpongeOnTheRun family]] [[Film/SonicTheHedgehog2020 movies]] before them, the trailer for ''Film/DowntonAbbey'' was attached to Cinemark's prints of, oddly enough, ''WesternAnimation/ToyStory4''.
* Just as interestingly, the second trailer for ''Film/SpaceJamANewLegacy'' was attached to prints of fellow Warner film ''Film/InTheHeights'', in some cases sandwiched between trailers for ''Film/SnakeEyesGIJoeOrigins'' and ''Film/{{Reminiscence}}''.
** A sneak peek at the making of Music/OliviaRodrigo's ''SOUR'' album was attached to a Mother's Day IMAX screening event of the film.
* An extended preview for the "96,000" musical number, from the above-mentioned ''Film/InTheHeights'', kicks off the opening previews that were attached to ''Film/{{Cruella}}''.
* Creator/{{NBC}} attached exclusive footage of ''Film/{{F9}}'' to a promotional airing of its predecessor ''Film/TheFateOfTheFurious'', a few months prior to the former's release.
* In June 2021, a trailer for ''Film/HalloweenKills'' premiered in front of showings of ''Film/{{F9}}''; the trailer was quickly leaked and was subsequently released online.
** Also for ''F9'', the first five minutes of ''[[Franchise/JurassicPark Jurassic World: Dominion]]'' premiered in front of IMAX screenings of that film, with posters for ''Dominion'' specifically advertising how to watch the preview rather than the eventual release date for the film itself. Unlike ''Halloween Kills'', this footage has not been released online.
* A "first look" at ''Film/Cinderella2021'', starring Music/CamilaCabello, was promoted heavily alongside ''Film/TheTomorrowWar'' during the latter's first weeks of Creator/PrimeVideo availability; a rare instance of this trope occurring for a streaming release.
* A trailer for ''Film/TheLostWorldJurassicPark'' was attached to theatrical screenings of ''Film/LiarLiar''.
* The 2021 UK theatrical reissue of ''Film/Scream1996'' featured the first ever trailer for ''Film/Scream2022''.
* The first teaser for the long awaited ''Film/{{Avatar}}'' sequel, ''[[Film/AvatarTheWayOfWater The Way of Water]]'', was featured worldwide before screenings of ''Film/DoctorStrangeInTheMultiverseOfMadness''.
* The teaser trailer for Creator/ChristopherNolan's ''Film/{{Oppenheimer}}'' debuted exclusively in front of screenings of ''Film/{{Nope}}''.
* The original Japanese VHS copy of the ''Anime/{{Doraemon}}'' short films ''The Doraemons: Doki Doki Wildcat Engine'' and ''Doraemon: A Grandmother's Recollections'' contained a rare trailer for ''WesternAnimation/ThomasAndTheMagicRailroad'' at the end.
* The teaser trailer for ''Film/{{Barbie|2023}}'' and the second trailer for ''Film/{{Oppenheimer}}'' screened before ''Film/AvatarTheWayOfWater'', with some people admitting they bought a ticket solely to see the trailers in theaters and then leaving after the previews were over.
* Another unique case came when a trailer for ''Film/AntManAndTheWaspQuantumania'' was attached to prints of the straight-faced OscarBait drama ''Film/EmpireOfLight''. Both are owned by Disney through Marvel Studios and Creator/SearchlightPictures respectively.
[[/folder]]

[[folder:Literature]]
* The ''Literature/WarriorCats'' and ''Literature/SeekerBears'' book often have preview pages for the next book, being written by the same [[Creator/ErinHunter author]]. In fact, one of the main selling points of the summer 2012 release ''Enter The Clans'' [[note]]a re-release of the books ''Secrets of the Clans'' and ''Code of the Clans'' in paperback[[/note]] is that it contains a teaser for ''Literature/SurvivorDogs'', the new (not really) Creator/ErinHunter series, and the fifth Super Edition, ''Yellowfang's Secret''.
* ''The Tolkien Reader'' was originally conceived by publishers as a way of broadening interest in Tokien's non-fiction essays by mixing abridged versions of them with some of his shorter fiction.
* In fact, this is extremely common with books; often the paperback release of a book will contain a preview of the sequel or another book by the same author as a way of building hype for the upcoming book (and possibly in the hopes of getting people who bought the hardcover to buy the paperback as well). This is parodied in ''Literature/ThePrincessBride'', which has a preview of a sequel that was never supposed to be written.
[[/folder]]

[[folder:Live-Action TV]]
* The first preview of ''Film/RevengeOfTheSith'' was shown at the end of an episode of ''Series/TheOC'' ...even though it was [[http://www.today.com/id/7052801/ns/today-today_entertainment/t/star-wars-trailer-premiere-during-oc/#.UsjBbyAo7IV advertised]] as being shown [[Main/BlatantLies during the show]], which meant that TIVO recordings didn't record the whole trailer because it ran past the hour.
* Preview piggybacking in the UsefulNotes/SuperBowl is an extremely common tactic. For example, Creator/WarnerBros promoted the exclusive "first look" of ''Film/{{Poseidon}}'' during the 2006 Bowl, though it was pretty easy to tell from that ad that the movie wasn't going to be making the $160 million that it would need to break even. ''Film/TheCloverfieldParadox'' was notably advertised by its new distributor Creator/{{Netflix}} during the 2018 Bowl as "coming very soon" - as in, it was premiering literally after the game ended.
** This trope doesn't just involve to highly anticipated trailers, either - Creator/{{Fox}} has used it as a means to premiere new TV series. Both ''WesternAnimation/FamilyGuy'' and ''{{WesternAnimation/Futurama}}'' premiered in this manner (and both premiere episodes even [[LampshadeHanging Lampshaded]] this).
* Disney premiered the final full trailers for all three of the ''Franchise/StarWars'' Sequel Trilogy films during commercial breaks for Monday Night Football games on ESPN. Unsurprisingly, the ratings for the games in question become significantly higher thanks to the influx of eager ''Star Wars'' fans.
* ''Series/{{Lost}}'' buried promos for upcoming episodes in commercial breaks for ''Series/{{V 2009}}''. This was inverted when the latter show ran a [[CommercialPopUp pop up ad]] during the former that [[http://www.movieline.com/2010/03/tik-tok-v-countdown-clock-during-lost-infuriates-everyone.php blocked relevant onscreen content]].
* ''Series/PokemonSunday'' has brief bits of news about the upcoming games.
* The first teaser trailer of the special ''Series/DoctorWho'' episode [[Recap/DoctorWho50thASTheDayOfTheDoctor "The Day of the Doctor"]] was sandwiched between ''Series/StrictlyComeDancing'' and the ''Series/{{Atlantis}}'' episode "Twist of Fate".
* Throughout its initial run, ''Series/AgentsOfSHIELD'' was a natural place to show previews for Franchise/MarvelCinematicUniverse films, as they're all part of the same franchise.
** The series premiere of ''Series/AgentCarter'' debuted the first teaser trailer for ''Film/AntMan1''.
* New specials produced for the 2015 revival of ''[[Series/WaltDisneyPresents The Wonderful World of Disney]]'' have served as launchpads for anticipated Disney releases:
** ''Disneyland 60'' featured a first look at ''Film/PetesDragon2016'', presented during the show by its costar Creator/BryceDallasHoward, as well as a clip from ''WesternAnimation/{{Zootopia}}''.
** The first ''Magical Holiday Celebration'' was actually advertised as having an exclusive preview of ''Film/RogueOne''. The second one likewise did the same for ''Film/TheLastJedi''.
* ''Series/AndiMack'': The premiere of "We're On Cloud Ten" was accompanied by sneak peeks of ''WesternAnimation/RalphBreaksTheInternet'' and ''Film/TheNutcrackerAndTheFourRealms''.
* ''The Paley Center Salutes Series/ThisIsUs'' had the trailer for ''Film/LifeItself2018'' air during the first commercial break. Perhaps not coincidentally, Dan Fogelman was in charge of both productions.
* ''Good Morning America'' often shows trailers and clips for Disney properties before their online release, among them ''WesternAnimation/ToyStory4'', ''WesternAnimation/FindingDory'', ''[[Film/Aladdin2019 Aladdin]]'' and ''WesternAnimation/RayaAndTheLastDragon''. On at least one occasion, they've even done this for a short, namely, the ''WesternAnimation/InsideOut'' companion ''WesternAnimation/RileysFirstDate''. On April 30th, 2019, they premiered the trailer for non-Disney property ''[[Film/SonicTheHedgehog2020 Sonic the Hedgehog]]''.
* The penultimate episode of ''Series/{{Pose}}'' on [[Creator/FXNetworks FX]] carried a special feature for ''Film/{{Cruella}}'' discussing the movie's fashion and costume design.
[[/folder]]

[[folder:Music]]
* Music/OneDirection's first North American gig was as an opening act for Series/BigTimeRush. Although they had a hit TV show, the real-life BTR didn't really have a huge following. Meanwhile, 1D was rapidly starting to gain momentum across the world through social media. Thus, many fans bought tickets only for One Direction, and left the arena after they finished playing, leaving BTR performing to arenas that were more than half empty.
* The VHS release of ''WesternAnimation/AGoofyMovie'' contained a music video for the Music/ParachuteExpress song "Dr. Looney's Remedy" to promote the direct-to-video music special ''Parachute Express: Come Sing with Us''. [[NoExportForYou Sadly, it wasn't included in the Canadian version of the tape]].
[[/folder]]

[[folder:Video Games]]
* ''VideoGame/ZoneOfTheEnders'' was at the time of its release widely known as the free game that came with the demo for ''VideoGame/MetalGearSolid2SonsOfLiberty''. How many bought just the demo and ignored the game is hard to tell. But it got a sequel, a portable spinoff, an OVA and a TV series, so evidently ''some'' people liked the game.
** Similarly, the ''ZOE HD Collection'' includes a demo for ''VideoGame/MetalGearRisingRevengeance''. LampshadeHanging or MythologyGag? You decide.
* ''VideoGame/{{Crackdown}}'' didn't have a demo for ''VideoGame/Halo3'' (since demos can just be downloaded from Xbox Live), but it had access to the multiplayer beta. ''Crackdown'' was expected to get loads of returns after the beta closed, but that was not the case. In fact, Microsoft reported that the ''Crackdown'' multiplayer got more play time than the beta (although the actual release of ''Halo 3'' got even more, predictably). Combined with the critical acclaim the game received, Microsoft stated they want a sequel, which they got at E3 2009. It didn't have access to the ''VideoGame/HaloReach'' multiplayer beta (''VideoGame/Halo3ODST'' filled in the spot this time).
* Creator/SquareEnix made a habit of this:
** ''VideoGame/{{Tobal}} No. 1'' had a ''VideoGame/FinalFantasyVII'' demo disc that also included previews of ''VideoGame/FinalFantasyTactics'', ''VideoGame/BushidoBlade'', and ''VideoGame/SaGaFrontier''. It's highly likely that two thirds of the (subpar) sales were just for it, and even today ''Tobal'' is a heatedly sought collector's item for ''Franchise/FinalFantasy'' fans, just for the demo that came with it.
** ''VideoGame/ParasiteEve'' had a demo for ''VideoGame/{{Xenogears}}'' and movies for ''Bushido Blade II'', ''Brave Fencer Musashi'', and ''VideoGame/FinalFantasyVIII''.
** ''VideoGame/BraveFencerMusashi'' had a ''VideoGame/FinalFantasyVIII'' demo. This is not dissimilar to the above ''Crackdown'' and ''Zone of the Enders'' examples, as ''Musashi'' has gained quite a reputation and cult following in the years following its release.
** They've even done this with music releases. The soundtrack for ''Anime/FinalFantasyTheSpiritsWithin'' includes a movie for ''VideoGame/FinalFantasyX''.
** ''VideoGame/VagrantStory'' had a disc with demos for ''VideoGame/ThreadsOfFate'', ''VideoGame/ChocoboRacing'' and ''VideoGame/FrontMission 3'', and movies of ''VideoGame/ChocobosDungeon 2'', ''VideoGame/LegendOfMana'' and ''VideoGame/ChronoCross''.
** In Europe, the Platform/PlayStation port of ''VideoGame/FinalFantasyVI'' came bundled not with ''VideoGame/FinalFantasyV'' as in America (that came with ''VideoGame/FinalFantasyIV''. ''VideoGame/ChronoTrigger'' [[NoExportForYou was left unreleased]]. Again.), but with a demo of ''VideoGame/FinalFantasyX'', which ''wouldn't even work'' on the console the piggybacked game was made for, though both discs were playable on a [=PS2=].
*** Spanish magazine ''Hobby Consolas'' said the demo and the FMV were the best thing about the game. Fans were not pleased. Then again, [[CowboyBebopAtHisComputer they made a lot of factual mistakes about the same...]]
** ''VideoGame/DragonQuestVIII'' included a demo of ''VideoGame/FinalFantasyXII'' in North America (neither series would need such a thing in Japan). This did help the game achieve gold sales in the continent, probably a best for the series at the time (at least until Nintendo localized ''VideoGame/DragonQuestIX'' and gave it a successful marketing campaign)
** ''VideoGame/UnlimitedSaga''. More work was actually put into the ''VideoGame/FinalFantasyX'' demo than the game itself. People vaguely remember some not very good RPG that came with ''A PLAYABLE DEMO FOR FFX!''
** Even in 2015 when downloadable demos are commonplace, Square-Enix still sold ''VideoGame/FinalFantasyType0'' HD with a demo of the [[DevelopmentHell long-awaited]] ''VideoGame/FinalFantasyXV''.
* A short demo for first-person shooter ''VideoGame/{{Area 51|FPS}}'' was available in ''VideoGame/MortalKombatDeception''.
** Also, the [=PS2=] and Xbox versions of ''VideoGame/MortalKombatArmageddon'' included a trailer for ''VideoGame/{{Stranglehold}}''.
* The Platform/PlayStation2 version of ''VideoGame/MegaManXCommandMission'' included the intro stage of ''VideoGame/MegaManX8'' as a demo.
** ''Mega Man: Maverick Hunter X'', in turn, included a demo for ''VideoGame/MegaManPoweredUp''.
* The ''VideoGame/GodOfWar Collection'' ([=GoW=] I and II remastered for the [=PS3=]) includes a voucher for the ''VideoGame/GodOfWarIII'' demo.
* ''VideoGame/InFamous'' came with access to the ''VideoGame/Uncharted2AmongThieves'' multiplayer beta. They did it again with ''VideoGame/InFamous2'', which came with access to the ''VideoGame/Uncharted3DrakesDeception'' multiplayer beta.
* ''Fighting Force'' was rereleased with a demo of ''VideoGame/TombRaiderIII''.
* ''VideoGame/{{Borderlands}}'' got a [[LimitedSpecialCollectorsUltimateEdition "Game of the Year"]] edition rerelease with all currently available DownloadableContent and a code that allows access to the ''VideoGame/DukeNukemForever First Access Club'', so they could be among the first to play the demo.
* Much like ''Crackdown'' and ''Halo 3'', the [[LimitedSpecialCollectorsUltimateEdition Epic Edition]] release of ''VideoGame/{{Bulletstorm}}'' on the Xbox 360 shipped with a voucher for the ''VideoGame/GearsOfWar3'' beta.
* ''Franchise/ResidentEvil''-related examples:
** ''VideoGame/ResidentEvil: Director's Cut'' included a demo for ''VideoGame/ResidentEvil2''.
** Certain copies of ''VideoGame/DinoCrisis'' came with a demo for ''VideoGame/ResidentEvil3Nemesis'' and vice-versa.
** The Japanese Dreamcast port of ''VideoGame/ResidentEvil2'' came with a demo for ''VideoGame/ResidentEvilCodeVeronica''.
** The [=PS2=] version of ''VideoGame/ResidentEvilCodeVeronica X'' came with a demo for ''VideoGame/DevilMayCry1''.
** In Japan, Capcom reissued the [=GameCube=] versions of the first ''VideoGame/ResidentEvil'' and ''VideoGame/ResidentEvil0'' in a collection set that also included a demo for ''VideoGame/ResidentEvil4''.
** New copies of ''VideoGame/DragonsDogma'' included a code for early access to the ''VideoGame/ResidentEvil6'' demo.
** ''VideoGame/ResidentEvilTheMercenaries3D'' acted as a TechDemoGame for ''VideoGame/ResidentEvilRevelations'' on the [=3DS=]. Appropriately, the demo to Revelations is included.
* ''Franchise/{{Sonic|TheHedgehog}} Mega Collection Plus'' had a pair of trailers for ''VideoGame/SonicHeroes'' in it. Later, a few people preordered ''VideoGame/MarioKartDoubleDash'' for the ''Sonic Heroes'' demo included on the [[PreorderBonus preorder bonus disc]] (among other demos and trailers, as well as bonus items to add for ''VideoGame/FireEmblemTheBlazingBlade'').
* ''VideoGame/PhantasyStarOnline'' came with a bonus disk which included the first stage of ''VideoGame/SonicAdventure2'' (The Trial). This showcases several differences compared to the final product, including with the cutscene preceding the stage which had its dialogue slightly altered for the final. The most noticeable change, however, is that Sonic was not wearing Soap shoes in this trial.
* The main screen for ''VideoGame/BrainDead13'' comes with playable demos for ''[[VideoGame/DragonsLair Dragon's Lair 1]]'' and ''[[VideoGame/DragonsLair 2]]'' and for ''VideoGame/SpaceAce''.
* The 2010 reboot of ''VideoGame/MedalOfHonor'' came with early beta access to ''VideoGame/Battlefield3''. Likewise, ''Medal of Honor: Warfighter'' comes with beta access to ''VideoGame/Battlefield4''.
* ''VideoGame/CrashBandicoot'' games for the [=PlayStation=] often contained demos to upcoming ''Franchise/SpyroTheDragon'' games and vice versa. This is even true with ''VideoGame/CrashBandicootNSaneTrilogy'', which includes a hidden trailer for ''VideoGame/SpyroReignitedTrilogy''.
* The Platform/{{Steam}} version of ''VideoGame/Portal2'' contains an interactive sneak peek at ''Film/Super8''.
* Early Xbox titles, such as ''VideoGame/ProjectGothamRacing'' and ''VideoGame/HaloCombatEvolved'', often included at least one demo to other concurrent Xbox titles, such as ''VideoGame/FuzionFrenzy'' and ''[[VideoGame/{{Oddworld}} Oddworld: Munch's Oddysee]]''.
* The video game adaptation of ''Film/Terminator3RiseOfTheMachines'' included a demo to another video game adaptation of the same film: ''Terminator 3: Redemption'', [[TheProblemWithLicensedGames which is arguably the only good part about this game]]. For the record, ''Redemption'' is [[SugarWiki/NoProblemWithLicensedGames a huge improvement over this one.]]
* Both ''VideoGame/SuperSmashBrosBrawl'' and ''[[VideoGame/SuperSmashBrosForNintendo3DSAndWiiU Super Smash Bros. for Wii U]]'' include timed demos (dubbed "Masterpieces") for some of the games that the playable characters came from, and then some more. These games could be purchased in the Wii Shop Channel or the Nintendo eShop, though ''Wii U'' includes some Game Boy games otherwise unavailable on the console. The games included can be seen [[http://www.ssbwiki.com/Masterpieces here.]]
* The ''VideoGame/NeedForSpeedPorscheUnleashed'' (or ''Porsche 2000'' in some territories) CD featured a trailer for the film ''Film/GoneInSixtySeconds2000''. Very odd given that the later 90s ''Need For Speed'' games really dropped the bomb on car chases in films. Why watch when you can do?
* ''VideoGame/{{Fortnite}}'' had an in-game event for ''[[Film/TheRiseOfSkywalker Star Wars: The Rise of Skywalker]]'' that debuted a clip from the movie at the Risky Reels theater. A few months later, ''Fortnite'' would also debut the second trailer for ''Film/{{Tenet}}''.
* ''VideoGame/LuigisMansion1'' included a preview video for ''VideoGame/{{Pikmin|2001}}''.
[[/folder]]

[[folder:Web Animation]]
* The first ever teaser trailer for ''WebAnimation/MetaRunner'' was attached to the end of the ''WebAnimation/Supermarioglitchy4sSuperMario64Bloopers'' episode "War of the Fat Italians 2018", while the teaser for the second season was attached to the beginning of "A Totally Normal [=SMG4=] Episode".
[[/folder]]

[[folder:Western Animation]]
* Done InUniverse and made fun of in ''WesternAnimation/SouthPark'' episode "The New Terrance and Phillip Movie Trailer". The boys were attempting to watch through ''Creator/RussellCrowe: [[ShowWithinAShow Fightin' Around the World]]'', a show which none of them cared about and had others around them give deriding comments about, just so they could see a commercial preview of ''Terrance and Philip: Asses of Fire 2''.
* Season 1 of ''WesternAnimation/StarWarsCloneWars'' has an Xbox demo of ''VideoGame/StarWarsRepublicCommando''.
* ''WesternAnimation/SpongeBobSquarePants'':
** The ''[=SpongeBob=] B.C.'' DVD had a demo for the PC version of ''VideoGame/SpongeBobSquarePantsBattleForBikiniBottom'' on it.
** Many people have come early to movies at Screenvision theaters in North America for an exclusive NoTalkingOrPhonesWarning starring the characters.[[note]]A modified version also preceded the televised proshot of ''Theatre/TheSpongeBobMusical''.[[/note]]
** The premiere of ''[=SpongeBob=]'s Big Birthday Blowout'' had an exclusive trailer for the ''Series/HenryDanger'' special "Henry Danger: The Musical" and a promo for new episodes of ''WesternAnimation/TheLoudHouse'' during its ad breaks.
** The TV premiere of ''[[Theatre/TheSpongeBobMusical The [=SpongeBob=] Musical: Live on Stage!]]'' aired an exclusive sneak peek of ''WesternAnimation/TheSpongeBobMovieSpongeOnTheRun'' during one of its ad breaks.
*** Similarly, the 2020 ''Kids' Choice Awards'' played an ad for ''Sponge on the Run'' during one of the ad breaks featuring new footage.
** During an airing of an NFL game on January 10th, 2021, a sneak peek of ''Kamp Koral'', the show's SpinOff, was shown.
* The first teaser promo for ''WesternAnimation/BobsBurgers'' was shown during the network premiere of ''WesternAnimation/TheSimpsonsMovie''.
* The first ad break during the premiere of ''WesternAnimation/TheLoudHouse'' episode "A Grave Mistake; Leader Of The Rack" began with the first promo for ''The Casagrandes''. The second ''Casagrandes'' promo debuted during the premiere of ''WesternAnimation/LEGOJurassicWorldLegendOfIslaNublar''.
** The second ad break of the episode "Camped!" contained the first promo for ''The Patrick Star Show'', posted online a couple hours earlier.
* The pilot episode of ''WesternAnimation/PhineasAndFerb'', “Rollercoaster”, aired right after the premiere of ''Film/HighSchoolMusical2''. Fittingly, both are Disney productions co-starring Music/AshleyTisdale.
[[/folder]]

[[folder:Other]]
* Throughout 1996-1997, some Microsoft software was bundled with an interactive preview of the then-new MSN 2.0.
[[/folder]]
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